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One of the most respected acting teachers in the United States, Ed Hooks is a pioneer of acting training specifically for animators.  As an actor, he was a theatre professional for three decades and appeared in over 100 television programs and films.

In July 2013, Ed Hooks came to Shanghai with DeTao to give his world famous ‘Acting for Animator master class’ at two of the world’s biggest game studios - Electronic Arts and Ubisoft.

The workshop is designed specifically for animators, not stage actors. The difference is that stage actors practice their art “in the present moment”. Therefore, stage actors require training that includes sensory exercises, emotional recall, relaxation, voice and so on. Animators do not need any of that because they work with an illusion of a present moment, i.e. 24-frames-make-a-second. 

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Robin King is a world-renowned authority on animation education and the digital animation industry, with over thirty years of teaching and training experience. He founded the famous Sheridan Computer Animation Program in 1982 that has graduated many Academy Award winners as well as directors, animators and senior staff at the world’s best animation companies. Robin King is now currently the director at iacc

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An inside look to some of our studio rooms with many different features and functions for students to use. There will be more photos coming!

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Craig Caldwell held a class on the weekend at iacc about the importance of creative story telling and how a story could work and connect with the vast amount of audiences around the world.

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The Advance Class students of SIVA-DE TAO participated in an exercise that involved in storytelling. They were given a topic which might be a sentence or a scenario, and from that they were challenged to extend the topic into a 6 minute story, which would then have to be presented to the class.

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Craig Caldwell,

Professor Craig Caldwell, 3D specialist, head of Electronic Arts Creative Training, Director of Master Games Studio at the University of Utah. Professor Craig Caldwell will present you with the core of a good story: deep emotional communication with your audience. All in iacc Craig Caldwell Story Mastery in Animation. Watch the video here 

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Considering the importance of critical thinking and public speaking, especially on the topic of "Tax". Mr. Alan Jones hosted a experimental class for SIVA-DETAO Advance Class under the topic of "is taxation necessary?". None of the students were familiar with the topic, but the idea was to allow students to broaden up their mind and to think independently from many perspective. This is what we're hoping for. 

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An inside look of the iacc building from within and outside of the recently built building. 

'Housed in a new 2000 sq. meter, state-of-the-art facility in the CCIC building in Songjiang, Shanghai, iacc (pronounced 'ice') is a highly innovative, hybrid production and training pipeline for Chinese film, television, and games production.