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Personal Branding: A Killer Tool To Convert Your Contacts To Contracts

Ever wondered why you usually pick up Nike or Adidas sneakers off the shelf rather than a generic brand? You may or may not have thought about it, but it was their branding that got you.

Whether it’s about creating a personal or a corporate identity, branding plays a critical role of building trust. If your audience begins to look at you as legitimate and authentic, you will gain their trust. That’s what translates to higher sales and ROIs in the long run.

In fact, if you are a CEO, CXO or marketing professionals, a personal brand can often be just as important as the public perception of your company or product. This can mean bad news for you if you’re not currently taking advantage of personal branding for professional and corporate success.

Personal branding is just one step ahead of corporate branding

Think about Apple — isn’t it hard to separate the myth of the man from the legend of the company itself? Even today, the public perception of Apple is deeply connected to Steve Jobs. And it isn’t even as if Jobs was building a public persona just for the sake of branding. He was communicating his message to the world and making sure everyone understood what made Apple different. That’s the reason we trust Apple products, because we know the values that go behind their design and production.

The exercise of branding can be critical for the growth and success of any business, product or individual. When you choose what ‘face’ to put out there into the world, you are committing to a set of values and principles that you and your company stand for.

What you stand for and what your company represents cannot be too far apart. There has to be a synergy between your personal brand and your company’s, otherwise that can be confusing for customers and employees alike.

As someone in a leadership position — whether you’re a CEO, CXO, President, Vice President, or marketing professional — don’t let this opportunity to communicate with your audience and build a personal brand pass you by.

 Personal branding strategy: Differentiate yourself from the rest of the pack

So, why did you pick up that Adidas shoe after all? The off-brand shoe could have been more durable and cheaper to boot.

When a company’s marketing becomes ubiquitous — you see it all around you, and consistently see the same message — that’s when they’ve successfully built a brand. In a competitive market, where competitors new and old are constantly innovating and launching rival products or services, branding is the most crucial aspect of differentiation.

Trust, credibility and perception of value are often a consequence of branding itself. It’s easier to convince someone who’s never bought Adidas before to trust the quality and durability of that sneaker, isn’t it?

How to create a personal branding strategy

There are three important words you need to keep in mind if you want to build a brand — Visibility, Credibility and Profitability (VCP). One leads to the other — the more visible you are, the more credible you seem. The more credible you are to people, the more likely they will choose you over competitors, and that directly hits your bottom line.

You might now be wondering how to gain said visibility as an individual. Before you even head the PR route, networking can be the lever you need to get the word out. So get out there and leverage your contacts. Word-of-mouth can be incredibly powerful in this context — it will strengthen your existing network, get you more opportunities and maybe even convert your contacts to contracts!

Another way to create your personal brand is to amplify your presence on social media. Figure out which platforms work for your sector — it could be LinkedIn, Twitter or maybe even Instagram. Consider setting up a personal blog and share your articles on social media. Weigh in during online discussions related to your niche, and establish your credibility as someone with experience, wisdom and authority over your domain.

 As someone who understands solar technology, for instance, you will become the go-to person for solar innovations, whether it’s vehicles or batteries. Over time, you will emerge as a thought leader in that space and perhaps get opportunities for consulting, mentoring, advisory and even international lectures and talks. Even if you’re an expert within a narrow niche, you can still become a micro or nano-influencer in that area.

In the long term, personal branding can even help you influence your peers and through them, your industry as a whole. You could even build a loyal following that will be ready to invest in you and pay for your product or services.

When you build a personal brand that gives you a unique sense of identity. You will establish your reputation as an expert in the sector, as king or queen of your domain. And that’s where the advantages of personal branding go beyond corporate brands. If you decide to move onto another company or your next business venture, your reputation will follow you.

There’s no quick fix to personal branding

While it’s absolutely critical to build your personal brand these days, it may not be an easy task, and it’s certainly not an overnight job. More importantly, it demands a certain amount of time and efforts. Therefore, you, as a business owner or marketer, may have to divide your time between personal brand creation and your core tasks. This is often the reason why personal branding gets pushed to the back burner for most people. But if you’ve understood the importance of branding yourself and are serious about leveraging the competitive edge it provides, it’s a great idea to seek help from a professional branding agency like ours.

Conducted by digital marketing expert and mentor Sharan Kulkarni, our branding consultations have helped many business owners to build and grow their personal brands. The time we spend understanding our clients’ businesses, goals, and visions, combined with our track record of branding successes enables us to create brand identities that are unique and distinct.

 For more Information Click here.

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We have compiled a list of the very best marketing books for 2019 that contain golden nuggets of knowledge from some of the top marketing gurus https://bit.ly/2U9pG1d

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Top Marketing Books Every Digital Marketer Must Read Without Fail

One of the most exciting as well as challenging aspects of digital marketing is that it’s an always-evolving industry which offers something new to learn every day.This means staying abreast with the latest trends and best practices in digital marketing is important. But, it’s equally important to understand that digital marketing, at its core, is marketing. Therefore, having a solid grip on the marketing basics is absolutely essential for the long term success in marketing and sales.

Why go back to basics?

According to Inc., nearly 80% of small businesses fail. Although there could be other reasons behind this, one factor is that many small business owners feel that using the latest tools and applications is their secret weapon to conquer the business landscape. Unfortunately, just relying on the latest tool scan never be enough to save your business. Digital marketing is one field where a few minor mistakes can easily throw you off your game. No wonder, a whopping 63% of marketers say their biggest challenge is to drive traffic to their websites and generate leads.

It’s interesting to note that 71% of small business owners are handling their own digital marketing and don’t prefer to hire experts. If you’re one of them, it’s critical to understand the basics of marketing.

While learning about marketing tools and how to use them is necessary, simply investing in tools will not fetch you the desired results and you’ll end up wasting your marketing budget. Unless you are able to develop a process or system that works and is scalable, it’s difficult to get consistent results from any kind of tool.

At the end of the day, there is no substitute for a thorough knowledge and understanding of marketing tactics. Books on marketing strategy are high-quality sources of information for you to build a highly effective and profitable marketing ecosystem for your brand.

 Books are a marketer’s best friend

 Marketing and management books are a great way to draw inspiration and gain incredible insights about marketing from experts and industry leaders. Not to forget,they offer tons of evergreen knowledge that can be replicated into processes and systems. And, the best part is, most of them can be purchased online. Some of them are even available on the internet for free.

 But if you don’t know which books to get started with — or are simply overwhelmed by the amount of marketing books on the internet — we have compiled a list of books every digital marketer should read. Some of these are among the best digital marketing books for beginners. So if you’re new to digital marketing, these books can give your career the right turn.

 Jab Jab Jab Right Hook By Gary Vaynerchuk

Gary Vaynerchuk is a social media expert and New York Times bestselling author. In this book,he highlights the art of winning the heart of a customer by mastering certain social media skills. This book contains over 80 details case studies from Twitter, Instagram, Facebook and Pinterest. So if you like the idea of getting a detailed blueprint of social media marketing strategies that are guaranteed to yield results, give it a read.

Permission Marketing by Seth Godin

Published in 1999, Permission Marketing remains of the bestselling books of Seth Godin, the former VP of direct marketing at Yahoo, and is hailed as one of the best books for marketing management written with excellent foresight.

In this book, Seth argues that an average customer is continuously bombarded with a lot of advertisement which has resulted in shrinking his average attention span. He advocates a strategy where a company should initiate a relationship with a customer by first asking for their permission and then providing them with something free of cost. As the relationship gets established, it becomes easier for the company to market more products to them.

Read it to gain a fresh perspective on marketing and how to gain your customer’s trust in today’s era of marketing overload

Blue Ocean Strategy by W. Chan Kim, Renée Mauborgne

The name of this bestselling book is used as a metaphor by the writers, where they use the term ‘Blue Ocean’ to denote uncontested market space. The authors claim that the dominant marketing strategies followed by most firms are based on competition. However, they believe if a company really wants to succeed they should look for new territories in terms of services and products or find new customers in unchartered territories.Again, this book is a goldmine of case studies.

The 22 Immutable Laws of Marketing by Al Ries and Jack Trout

This book by Al Rise and Jack Trout is often dubbed as one of the best digital marketing books available in the market. As the name suggests, this book contains 22 practical pieces of advice which are rooted in engaging storytelling techniques which are bound to evoke a sense of loyalty from the customers. This book is pretty concise consisting of only 143 pages and yet, manages to deliver some of the best marketing advice to any aspiring digital marketer.

 Building a Story Brand by John Miller

This book speaks about how you can reframe your marketing message to give your brand a face lift and turn it into a customer magnet. This book is divided into three distinct sections. Part one deals with why most marketing strategies fail due to information overload. Part two speaks about the strategy of building a story brand. Part three deals with the implementation framework of the marketing strategy.

Purple Cow by Seth Godin

In this book, Godin explores the idea of how you can turn a boring and uninteresting idea on its head and make it brilliant with the help of a little innovation. Just like the purple cow, a wildly exciting idea would spark the imagination in our target customer and give you an edge over your competitors.

If you need more inspiration (or reasons) to think outside-the-box for your marketing strategies, pick this one for your next read.

Confessions of an Advertising Man by David Ogilvy

This is one of the oldest marketing management books in the list and still manages to entice readers almost seven decades after its publication. In this book — which is now considered a classic in the advertising industry —ad legend, David Ogilvy speaks about the principals which he used to take his advertising agency to the peak of its success. This book offers excellent insight into how a company should work, how employers can maintain a high level of motivation among employees and how they can lead by example.A great read, not only for its content but also for Ogilvy’s writing, which is refreshing and supremely entertaining.

 The Tipping Point by Malcolm Gladwell

In this debut book of Malcolm Gladwell, he speaks about how little things end up having a great global impact and how you, as a company, can make profit from these “tipping points”. The storytelling, concepts and writing style make it an interesting read. Additionally, the book contains many great examples that are relevant in real life.

These books are ideal to add to your reading list, whether you’ve just started doing digital marketing or you’ve been doing it for years but are looking for fresh ideas. With some learning and mentoring, the knowledge you gain from reading these books can be applied to your best advantage. Marketing training delivered by a good mentor goes a long way in this regard. A comprehensive course like our Integrated Digital Marketing Certification Program (IDMCP)covers almost all the major areas of digital marketing, while helping you learn practical ways to implement the strategies through hands-on learning techniques.

 Want to feel the difference that developing a marketing mindset can have on your marketing outcomes? Get enrolled in our IDMCP program led by digital marketing expert and mentor, Sharan Kulkarni. Read some of the testimonials we have received from business owners and marketers just like you who have derived value from this program: 

 For more Information Click this link

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