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1700 - dark side of domination

<warning by Juan Ruiz>

The drunken monkeys grow old, they

do not walk in their color, they dry out and turn gray,

they do many vile things, everyone hates them;

They miss God a lot and they fail the world.

When wine is stronger than brains,

the drunks are gnawed like pigs and rooks;

therefore come deaths, strife and shuffles;

Source of Taxation: Wine was an important source of taxation for the royal and municipal coffers of Madrid and Castile in the 17th century, especially in times of war, when it became an important source of economic support for war expenditures.

Social reaction: High taxes on wine led to anti-tax riots and disturbances by both bar owners and ordinary consumers.

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1600 Renaissance period - Make people brave

&lt;La Galatea> by Cervantes

Who is that powerful one who is known and famous from the East to the West ? Sometimes strong and brave, Other times weak and fearful; He removes and restores health, Shows and covers virtue in many, more than once, He is stronger in old age Than in joyful youth. […] without weapons he defeats the armed one and it is inevitable that he defeats him and the one who has treated him the most, showing shame, is the most shameless. and it is a thing of wonder That, in the field and in the town, A captain of such a test, Any man dares Even if he loses in the fight.

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In 1100 - Doctor

&lt;El Lazarillo de Tormes> by Lázaro de Tormes

[The blind man] washed the breaks he had made with the pieces of the jar with wine, and, smiling, said: / –What do you think of Lazarus? What made you sick heals you and gives you health – and other gifts that were not to my taste.

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Different glasses

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Different texture of space

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Different Shape of spaces

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Different scale of spaces

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Clothes in the bar

index3:clothes and faces in the bar

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People drink at different times of the day

As time went on, the alcohol content got higher in the video

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Jobs support

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Red elements in video

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24 hours of drinking

6-7 a.m.: Breakfast Madrid residents start the day with breakfast. 11-12am: Extra meal . This time period may include a snack, such as bread with sausage or a cup of coffee. 3pm: Lunch . Normal lunchtime. 7pm: Coffee and dessert . In the early evening, people may drink coffee and enjoy dessert in preparation for the evening’s activities. 9 p.m: Dinner . Main dinner time, may be delayed until 11pm on weekends. 20:00 - 23:00: Nightlife preview . Includes dinner, a walk and a small drink to prepare for the night’s activities. 00:00 - 04:00: Nightlife Starts Includes bars, discos and parties where people enjoy music, dancing and socialising. 4:00- : The night has no limits! During this time of year, the revelry may continue until the next morning. Especially in popular cities such as Ibiza, Madrid and Barcelona.

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Bar in different movies (detect red elements)

Generally, the colour red represents blood, fire, excitement and militancy, but also warmth, passion, enthusiasm and exuberance, among other emotions.

This is in line with the complex image of wine, for example, during the Middle Ages it was a symbol of creative inspiration and resistance to domination in Spain, during the Spanish Civil War it became a symbol of violence and depravity, and nowadays it is a part of the Spanish people's life, with the bar becoming the third place outside of the workplace, and representing the warmth and hospitality of the Spanish people.

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Bar in different movies

<1> Raiders of the lost Ark - Nepal <;2>Good will hunting - Canada (The bar is supposed to be the Bow and Arrow bar in Boston - but it is actually theUpfront Bar and Grill in Toronto.) <3>Pulp Fiction - America <4>Casablanca - Morocco <5>Lost in Translation - America(Japanese bar) <6>Desperado -Mexico <7>Star wars Episode IV: A new hope - Outer space <8>Passengers - Outer space <9>The bar - Spain

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Different clothes in bar

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Happy & Upset & Angry