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Hey, I’m David. Lead Designer on consumer mobile apps, gnarly complex enterprise software, and platform design for new form factors. What unites projects I’ve lead while at Nokia, Microsoft, TomTom, or now while contracting, has been measuring success against user behaviour.

Defining new processes for demonstrating and evaluating design solutions in attention constrained contexts of use.

End to end concept-to-product year after year. From platform mental model to wireframe flows, early user testing on motion mock ups, pre-release Beta trials and design iterations through post-release lean hypothesis refinement.

Responsible for UX consistency throughout constellation of apps supporting diverse products and user needs. From golfers to marathoners, defence engineers and civil aviation, to mass market consumers, tried and tested design solutions with clear measurable outcomes.

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Want to know how me and the team approached the design process for the TomTom Sports app? 

Press play below (4 mins)

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How do you roll out design changes to half a million monthly active users… without alienating 2 million of their less engaged friends?

Ask me about my experience validating design solutions with Alpha and Beta testers, sponging up first trickle of public feedback and quantifying long tail of feedback, customer reviews from a huge global user base.

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Forget devices

Helping users feel confident and in control of (frankly unreliable) Bluetooth connections often feels like a losing battle.

But this proposed improvement recently launched and proved to measurably increase success rate for people aiming to reconnect their fritzed out devices.

We noticed assistive guidance working in other flows, so used the same layout with step by step walk throughs to slide between app and mobile device settings.

It’s not a home run win. We can still be better at reliable self-correcting Bluetooth issues. But it’s the little wins that add up.

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Weekly reviews align product management, development and design in a collaborative process.

Here’s a snapshot of a weekly design review (Mar 10, 2017)

A few weeks into a tiered global roll out of the new Sports App, we start this weekly review summarising public and Beta feedback. Then move into reviewing design proposals that respond to some of the top requested features from users.

Ask me about:

why viewing time stood still in activities is a hard problem

how we rolled out workouts and fit score to Beta testers first and iterated before going global

detailed interactions for scrubbing through graphs with better persistent orientation in lists are

the importance of following best practices for asking for permission

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Far more active users do over 3 activities a week than do below 3. Where an active user is one doing more than zero activities per week.

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