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http://www.geekdigitalmarketing.com/advantages-incognito-window/

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#digitalmarketing #digitalmarketer#onlinepromotion #onlinemarketing #onlinebusiness #internetbusiness #internetmarketing #intermarketer #searchengineoptimisation #searchengineoptimization #contentmarketingtips #contentmarketing #googleadwords #google #instagram #wenesday #webstagram #facebookmarketing #facemarketingtip #youtube #youtuber #youtubers

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#digitalbusiness #digitalbiz #digitalmarketers #digitalmarketing #digitalmarketingtips #digitalmarketer #internetbusiness #internet #internetmarketing #intermarketer #onlinepromotion #onlinebusiness #onlinemarketing #onlinemarketingstrategies #searchengineoptimisation #searchengineoptimization #contentmarketingtips #contentmarketing #googleadwords #facebookmarketing #facemarketingtip #adsenseyoutube #youtuber #emailmarketingtips #mobilemarketing #instagram #webstagram #mondaymotivation #monday

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 What is Inbound Marketing?

To promote any business we need to do some kind of marketing. However, the questions that arise in the mind is that which kind of marketing is effective for business. For startups and smaller business, the conventional marketing techniques are far too expensive. That’s why inbound marketing and its various techniques, gives meaning to any business- mainly to smaller and startup businesses.

The inbound market is a smart strategy to attract the customer to create brand awareness by providing relevant and helpful information through content and interaction. With inbound marketing, you can use many channels to pull marketing -blogs, events, SEO, social media and more. Unlike Outbound marketing, where marketer tries hard to grab the customer attention, inbound marketing attracts qualified prospects and builds trust which makes it easy to find the company.

Here are the few inbound marketing techniques that can be used to grow your business.

Modern inbound techniques are more about attracting customer by the use of organic search traffic, content publication, and opt-in email forms. It the best approach in today’s business scenario, whether e-commerce, Saas, B2B, B2C, non-tech or otherwise.

http://www.geekdigitalmarketing.com/inbound-marketing-techniques/

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What is SEO Siloing structure for the website?

Facing trouble in deciding how to organise content on your website?

Every site owner who optimises their website has the ultimate goal of enhancing the website performance, especially for visitor experience. Inserting keyword in the content is not enough to have a good site ranking.

What is Silo?

It an advance SEO architecture technique that optimises a site’s structure, organise it contents into silo based on target keyword, to boost your ranking on search engines. SEO Siloing is mainly about developing the focus on the hierarchical grouping of topics and subtopics; relevant contents should be closely structured under the relevant contents. Basically, Silos is a way to separate your site’s content into categories.

SEO Silo Types: There are two types of Silo: Physical Directory Silo and Virtual Silo. Both these silo types are highly effective and are used in SEO –Search engine optimisation as it gives a clear structure of the website and blogs so that the search engine can crawl the whole website without any interruption. You cannot expect the audience to re-visit when they are not getting a clear picture of your website. Similarly, with an unstructured site, the search engine crawler cannot effectively scan the data and you cannot have a better ranking and placement in SERP.

Physical Directory Silo

Directory Siloing is the simple technique of theming your site within the definite grouping and managing the content of one main heading under one directory and managing other in its subdirectory. So, that the audience and most popular search engines like Google, Bing etc. can easily locate them without the hassle. Your content can be anything like your videos, text files, audios etc.

For example, if your website sells women clothes then what you just have to do is create a directory called “Ethnic Wear” and under that directory, you will position all the essential items that related to “Ethnic Wear”. Now create another directory for “Western Wear” and place all the necessary item related to “Western Wear” like dresses, tunics etc. So now when the search engine crawl for your site it will only crawl for the items related to Ethnic wear and even your audience will find all the item well-managed under one directory. It will save the time of searching the same thing at different places of the site.

When a visitor search for a query for “Ethnic Wear”, then the search engine will fetch your directory at first as it is aware that the directory of your contains many files related to Ethnic Wear and without any dilutes it will provide the best answer to the query. In addition to that if your rival has a poor silo and diluted one then you will have a better chance to pop out before his/her website because you stand solidly with your topic and with no dilutes.

This is the main reason why a site with a page rank of 4/10 stages on the 4th-page of the search engine result page (SERP) and on the other hand page with a rank of 3/10 appears on the first page. So search engine did not always rank your page with site content value, however, it also takes into consideration the information and management because page rank doesn’t satisfy the searcher's query.

  Virtual Silo: It's another significant way of siloing your site to increase your SEO efforts and is very much similar to directory silo. The only reason why these two siloing practice different from each other is that in directory silo you will be dealing with physical directories of your site and shifting one documents to another directory where it belongs. However, in virtual you link one page with another that lies in the same directory.

For example, you keep all the content related to Ethnic Wear and Western wear in a single directory and where there are subcategories and another sub- pages that have the information about both the directories. So what you do here is link all the content related to Ethnic wear to all other contents that have the information about Ethnic Wear and not link any page related to Western wear. In a similar way link all the pages of Western Wear to all other files that contain information about the same and not Ethnic. All the linking is done in a single directory. In this ways, the Ethnic wear content will be linked to the Ethnic landing page and vice versa.

Directory Siloing is best when you are launching a new site as this siloing will help you easily search any content as you know the name of the folder. However, if you already have a website which contains lots of files and contents that are not organised well than virtual siloing is the best option.

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Norway : Turning discarding FM Network to Digital From 2017

The cease of the national FM network began on Wednesday, Jan. 11, 2017.  It’s a drastic change in the radio technology as its a shift from normal to digital. It’s like shifting from analogue TV or cable network and digital TV or set-top boxes. The changeover started from Bodo, northern Norway and will be implemented from region to region.

Norway becomes the First country in the world to shut down its entire FM  -Frequency Modulation with Digital Audio Broadcasting -DAB. It will work by coding sound into digital signals, then break them and decode and assemble then at the receiving end using DAB.  So that, that will be the minimum loss of sound and audio quality in recreating in CD like quality. FM network was started in the year 1950.

Why are People Unhappy by the move of ceasing FM Network?

According to a recent opinion poll in the Dagbladet newspaper, 66% of the people in Norway are unhappy with this move. As they think that the government hastens the move and they may miss the emergency warning that had been broadcasted via the FM Network. Other major concern is that over 2 mn cars on Norway’s i.e. 80% of the car are not equipped with the DAB receiver and most adapters sell for NKr1,000-NKr2,000 ($115-$230). With the Installation of the DAB technology approximately 8o lakhs, radio set will become useless.

Why is the Norwegian government shifting to DAB?

According to Norway government, the main reason behind shifting from FM network to DAB is cost. By switch – off the FM network system, the authorities expects to save 200 mn Norwegian kroner per year.  The changeover will only affect the national stations, the local ration will continue to broadcast on FM.  However, It will provide the government with more spectrum space for national stations, which will go up from 40 from the 5 stations.

The government official added that DAB will provide better coverage, people will be able to catch up their missed programmes and even easily to get broadcast emergency messages at the critical time.

With DAB, the users not only able to hear the songs but also will get other digital information that will display on phone or car like the name of artist and album of the current song. Another advantage with the digital signal is that people don’t have to browse through the frequency range to find their favourite radio station. They only have to select the station or broadcast from the menu.

Conclusion

Many Countries are looking at Norway’s move in a positive way and are planning to shift from FM network soon. Switzerland is planning to shift to digital radio by 2020. Britain is also considering following the same once the number of people listening to digital radio reaches 50%.

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10 Tips To Find The Most Profitable Keyword Research For Your Website

Keyword research plays an important role in Search Engine optimisation -SEO.  For making a successful SEO campaign it is essential to use the right keywords otherwise it can provide lacklustre results.  You have to go beyond the simple keyword search – prioritise and determine that go after the long phases that may result from a good chance of high return on investment -ROI.

Keyword research is not only about getting the audience, but it’s about getting the right audiences. If used effectively keyword research can be helpful in the prediction of shifts in demand for product, services, respond to changing market conditions. It is also useful to create good contents that user is actively looking for.

Here are some points to keep in mind while looking for profitable keywords for your website:-

Focus on Long-Tail Keywords:

Long-tail keywords are phrases often longer than 3 or more words that are more specific search terms. Long tail Keywords usually get less search traffic, however, they have a higher conversion rate because they are more specific. To get benefitted by these keywords, you should have a clear vision for your company, your products and services and your business websites.

It’s a good feeling when you deal with keywords that are searched 5000 or even 500 times a day, however, these keyword searches are actually making less than 30% of the searches performed on the website. The remaining 70% lies with long- tail keywords search. The long-tail have hundreds of unique searches that are searched a fewer times day, however, when combined together, they consist of the majority of global search volume.

WordStream

Another point to be kept in might is that long tail keyword converts better because the people looking for this keyword often interested in buying the product or services. for example, a person searching for a perfume might by browsing and looking for the option available on the site. However if a person is looking a “buy BogartOne Man Show Ruby 100Ml” is more keen in purchasing the product. Nearly 60% of all the impressions, clicks and conversions occur with 11 -15 character keywords.

Avoid Board Keyword:

Board keyword is also known as short-tail or head terms. The short-tail keyword is very important for driving traffic and get the visitors to the website.  Board Keywords target a larger audience and less specific in  search engines searches. Board keywords are more often used in AdWords and that is a good reason to avoid them. As many of your competitors are already using the same and you will find your website buried in the 10th or 20th page of the SERP.

Don’t Try Too hard:

After you found the right keyword, don’t try to stuff your webpages with it. If you don’t focus on the keyword then you might lose focus on the contents. Think about the visitor who visits your page and then optimise the content with few keyword phrases that fit. Don’t lose the audience attention with poor content and bad website design.

It is important to understand that Google rank each page individually not the whole website. So try to focus on each individual page with unique keywords and rich contents for the website. SEO is important,  however, the right balance approach is also important and will result  in getting a good balance between SEO, user experience, and quality that brings both of search engines and site visitors back repeatedly

 Prioritise Keywords According To Its Value:

Not every keyword are used in every webpage. Some keyword helps in driving more traffic, some on high intent and some help in generating more profit for your business. So you can’t take a one-size-fits-all approach to your keyword targeting efforts. You can prioritize and allocate resources accordingly based on deciding factors, which include:- •Search demand •User intent •Competition •Budget •Timeframe •Goals •Profitability •Scalability

Enhance With Popular Keyword Research Tools:

Whether you are running a campaign on Google AdWords; improving your website SEO, or doing content marketing keyword research tools that can help you in choosing the right keyword. These tools help in targeting the keyword and vocabulary that your audience is using online, maximise the chances for your business success.

Google AdWords

Some of the best keyword Research tools: 2017 editions are: •Google Keyword Planner: is one of the most popular free tools and is directed integrated with Google AdWords. •SEMRUSH: is not only a keyword research tool. In this tool you don’t have to add seed keyword to start your search, you only need to add the URL of  your and your competitors’  and it will show all the keyword related to that site. •LongTailPro: is a cloud-based software for keyword research. •SECockpit: is an effective tool for niche marketers. •SpyFu: is one of the best Search Engine Optimisation software products on the market. •Wordtracker: is commonly used by small businesses to research keywords, develop a strategic SEO platform and to build links.

Keyword That Best Describe Your Content:

The audience will be disappointed if your keyword leads to a different content. Try to find out keywords that are highly relevant to your webpage or site that they are directed to. Before writing a content you should think what are the user searching for to reach to your website and what are the query in their mind when they are searching for a specific keyword.

Use Location Based Keyword:

if have a local business with or without physical address then it would be helpful to use location based keyword. Google creates location-based search results on the long phrase keywords or on a generic keyword.  Simply, by adding the region, state or city name to your keyword phrase will help in boosting your business site higher in local search results and also the website will available on Google’s local maps results.

For example: You are running a bakery shop in a local location. Then try to focus location as a keyword. You can also use the social media platform to research for the most used keywords. According to a survey, 60% of the mobile user search for the local product and services and out of which 40% are on the go when searching.

Check Out Analytics:

Google Analytics provide good information about a perfect keyword, traffics, visitors, conversion and website speed for your business. You need to install the Google analytics to your website and analysis the data to find the best suitable keyword for your business. It is free, versatile and easy to use. Google also help in maximise your SEO efforts and discover quick wins for your campaign.

Analysis  Your Competitors:

Since competition is very high for the large business as well as a small business online. Every business man is eyeing on the competitive keyword to make a good presence for his business. Figure out: •Who your competitors are. •Visit competitors’ sites and analyse them. •Analyze the keywords your competitors use. •Check the competition’s backlinks. •Check other SEO factors. •Evaluate Competition’s Presence on Social Media Platform. •Analyze how Competitors Are Using PPC Ads.

Follow Search Trends:

Keep an eye on the latest online search trends, you can follow google trends or the latest search trends on twitter and Instagram. This will help you in finding the perfect keyword that fit in global or in local search. By using Google trends you can filter down the trends on geographic region and related queries, which helps in getting a good understanding of the keyword that will help you in creating great contents as well as generating traffic by attractive the visitors.

Google Trend

 Keyword research is not an easy job. You need to focus on it to do it in a right way. Go beyond the simple research and follow the above step to use the right keyword and provide the good return to your business.

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Landing Pages: Next Step Towards Business!!

What are landing pages ?

A landing page is any webpage on your website where lead is generated by capturing visitor's information. Landing pages can be a form to gather the information of the customer or a link on the webpage that allow the prospects to download the free e-books, video, whitepaper, webinars etc. A landing page can also be redeemable market offers like demos, free trails and coupons for online products.

The main goal of a landing pages are:

Gather client information (phone number, email id and personal information) to use in marketing campaigns.

To convert the lead into customers.

The Benefits of Landing Pages

 Landing Pages Increase Conversions: As the content of the website influence the audience decision to take action, a landing page does the same. According to statistical research by Omniture, using landing pages to generate traffic results in an average increase in conversion rate of 25%. By setting up a clear action on the landing page you make it easy for users to take action. This is known as a call to action. As a result, you will see  more conversion. More conversion means more consumer and more money to your business.

Logging user information: It an efficient and effective way to influence research projects, campaigns, future sales, customer service initiatives and product creation. By filling out the form, you can track the behavior of the customer. One of the best practice for landing pages is tracking customers' behavior, which can produce valuable insights. These insights help in getting a better idea about targeted audience and your campaign strategies.

Improve Paid Search Campaigns: A landing page created for an advertising campaign, will help in bringing all the interested audience to one webpage. You will find information about audience interest and it will be possible that they will call your company or fill the form and become a new lead. If you want to generate more leads, create more advertisement for the landing page.

   A/B testing: Create multiple pages and track which one perform best. The objective of A/B testing is to experiment which various content to increase conversions /goal completions. Some example includes Different copywriting styles, Varied action words, Switching buttons, Increasing CTR, Reducing purchase barriers, Videos vs. Hi-res pictures and Increasing CTR.

Helps in Grow Your Email List: Landing pages as, we know used in lead generation, means we a get phone number or form submission of  interested potential, who would turn into potential leads. Landing page may link to a form asking for potential information, like name, phone number, email address or company name etc. if you are using a form on the landing page that ask for email id, then you can make more profile by making email list.

Landing Pages Increase Credibility: Landing pages are created with one  particular objective for a visitor, you can make the best use of the content and element of landing pages to help in achieving the objective. When the visitor feels that their course of action is clear and you are helping them in that action, they will recognize your effect in understanding their problems and that you have put best effort in helping them.                

Another way of increasing credibility is by including testimonials on the landing pages for products. By adding successful stories of  that other people had with the product, you help a customer in believing that they are making the right decision by choosing your product.

For more blogs related to digital marketing , please visit http://geekdigitalmarketing.com

#digital marketing #social media #digitalization

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GeekDigitalMarketing

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