gersoncabrera

[gersoncabrera]

Cimarrona Pots

This project began as a creative exploration of Costa Rican identity. I was searching for a way to create something unique, something that felt true to the culture, but presented in a fresh and meaningful format. That’s how the idea for Cimarrona Pots came to life. I took elements from the traditional Mascaradas (a cultural symbol deeply tied to Costa Rican festivities) and blended them with a natural component that’s just as iconic: plants. The result is a series of limited-edition ceramic pots that carry a strong visual narrative, rooted in heritage, nature, and celebration. Each piece represents a character from the mascarada tradition, but reimagined to grow and evolve, just like culture itself. This concept is about more than form or function. It’s about keeping the tradition alive in a way that feels current, emotional, and iconic. A souvenir not just to remember, but to connect.

[gersoncabrera]

Rando Loops: Optimized Experience & Animations Update

[gersoncabrera]

RandoLoops®: A Digital Playground for Your Mind

Through my experimentation with AI tools like Claude.ai, I discovered a more efficient way to bring ideas to life. RandoLoops® emerged from my personal journey of disconnecting from social media, inspiring me to craft a unique narrative about digital consumption. As a creative person, I leveraged my conceptual expertise to design a provocative visual identity that challenges our relationship with algorithms. Using a hybrid methodology—combining AI (Claude.ai, ChatGPT, Midjourney) with traditional design tools (Adobe Suite, Figma)—I developed every aspect of the project. My skills in graphic design and art direction shine through in a cohesive visual system that includes branding, UI/UX, and a distinctive narrative. This project showcases my ability to turn a personal observation into an integrated concept, addressing a pressing digital issue through thoughtful design and social critique

Full Project

[gersoncabrera]

#RandoLoops

[gersoncabrera]

Xbox's GameVault: Case Study

This case study highlights my proactive approach to tackling a key challenge within the Xbox ecosystem. By integrating artificial intelligence as a foundational tool, I designed and implemented a research-driven process to optimize the user experience. The project showcases my innovative approach to problems, leveraging advanced technologies to enhance digital product functionality and deliver impactful solutions. This work underscores my expertise in improving established environments while keeping user needs at the forefront of design.

[gersoncabrera]

Bento Prepped Design System

The Bento Box Prepped System is an innovative solution designed to streamline digital asset management and improve workflows. As a digital creative and product designer, I created this system to address challenges in asset organization, version control, and collaboration. Inspired by the traditional bento box, it organizes files hierarchically to ensure high-quality layouts, consistent image optimization, and brand elevation. Built-in Figma and focused on UI/UX principles, the system uses standardized naming, version tracking, and a traffic light system to improve transparency and efficiency. By reducing production time and enhancing collaboration, the Bento Box Prepped System empowers teams to deliver visually impactful work that drives brand growth. Full Project

[gersoncabrera]

In the face of a changing consumer landscape, Bacardi grapples with a dip in market share as the 18-35 demographic loses interest in high-calorie rum cocktails.

Our solution?

Embrace the wellness trend by reinventing Bacardi with a futuristic, low-calorie drink that marries tradition and innovation. The goal is simple: position Bacardi as the go-to brand for both enjoyment and health, forging a deeper connection with consumers and regaining market share.

This case study is the result of my personal journey, utilizing AI tools like ChatGPT and Stable Difussion. It showcases the powerful collaboration between human creativity and AI insights, shaping innovative brand solutions during the "Aithon" (AI marathon).

The experience underscores the agility and well-aligned strategy achievable through AI integration in ideation, highlighting the immense potential of AI in enhancing solo creative processes. Full project

[gersoncabrera]

Faced with a surprising statistic that suggests that the life expectancy of transgender people ranges between 35 and 37 years, a figure overshadowed by the violence, discrimination and rejection they face due to their gender identity and expression, an innovative proposal emerged. This is an issue that remains silenced, unknown and overlooked by many, and it is precisely in this context that creativity and awareness converge. 

In an act of visual storytelling, I created a graphic that employs distinctive makeup, a potent symbol of transgender identity, to convey this powerful narrative. At the intersection of art and awareness, this graphic representation aims to illustrate that, despite living in a world that claims to be free, the shadow of discrimination can shorten lives and limit identities. 

Within this narrative context, I imagined it would be captivating to present the Transvida Foundation to the public uniquely. This graphic is intended to inform and open the door to the Transvida Foundation, providing a window for people to become familiar with their mission. Full project

[gersoncabrera]

Some time ago I made a course on how I can learn online and in this course, they showed me a basic course on how to use Notion because it has a lot of capabilities to organize information.

Today I woke up and thought that I could have this place to share my learning process and notes with everybody and maybe someone would find it helpful besides me.

Notebook

[gersoncabrera]

Smiling with this project that I'm working on.

[gersoncabrera]

Drive thru | Prints

I really believe this could be one of my greatest ideas at the moment.

See the full project

[gersoncabrera]

This is a secret collection made by Modertony. Our vision's to decentralize the Costa Rican heritage by making artistic interventions to historic photographs using modern technology. Ladymoji it's the first appearance of Modertony on the blockchain with more than 10.000 unique nfts, the first step to start the new movement from Costa Rica to Web 3.0

Available at: https://www.autominter.com/mint/6323e0ab6d471100a7949d3e

[gersoncabrera]

Soon more updates at https://opensea.io/modertony

[gersoncabrera]

Portfolio updated

To enter just ask via email

[gersoncabrera]

Everyday something happen so I made a public/private ig to share it with the world, public because everyone can access to the profile but private because no one knows de username. I think it’s a way to release the emotions and be true to myself as a person. Just let it go.

[gersoncabrera]

Time flies ✨✨✨

Discreción - Gerson Cabrera / NESH @ New Aestheticians

[gersoncabrera]

I got mind on my cripto and cripto on my mind.