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Say It Once, Reach Everyone!

Broadcast tool might be a common tool for every CRM as one of most crucial tool to extend your reach. Whether through messaging platforms or just email & SMS, CRM tools have specialized broadcast features for every occasions. Widely been used to announce new product, running a flash sale, or simply reminding everyone of next big thing. Blasting it once is more than enough to stay on everyone mind. Let say it as one shot you could not miss. If it hit, it will be on your audience’s mind.

Modern Message Challenge

Prospect are everywhere nowadays. Everyone could be on any of the messaging platforms, be it WhatsApp, Facebook Messenger, Telegram or Instagram. But let’s think of it if even try to keep up with them by messaging them one by one, it’s just take away so much time and productivity from it. Scenarios like this could happen:

Copy-pasting messages will deem inefficient and repetitive

Forgetting who got what will be quite embarrassing

Missing out on timely communication might lead to lost sales

You’re not looking for highest effort to reply each and everyone. You’re looking for reach where less work is required

Why Broadcast Works Better?

Instead of the way where you managing separate chats or group messages at once. Broadcast tool just lets you do almost everything faster. Most significant different is now you’re able to send a single message to thousands at once, no longer one by one. It also let you categorize or group the target lists based on behavior or interest, just to manage them differently. Track delivery and response rates in real-time too, and even easier when just managed fewer chats

And Why You Need It?

You might unknowingly need it as it almost unbearable amount and it start to not make sense to blast email to everyone while reply everyone manually.

Save Time: Updates thousand of customers at once, within seconds

Look Professional: Uphold the branding by maintain the consistency in message tone & format.

Stay Compliant: There’s possibility of your account being ban too. Broadcast tools in CRMs help you follow the platform rules.

Boost Engagement: While on targeted audience, the open rates of newsletter increased.

Cut Workload: Cut away doing those repetitive and focus more on replying

Data Tracing: Now you able to know who opened, clicked or reply.

Use Cases That Make Sense

It isn’t just a tool that let you shout to the void. Big names are using it too all the time and it works across industries and scenarios.

Zalora: Once you’re on their list, Zalora is well-known for this. They usually blasting on WhatsApp on their upcoming promos, flash sales or just a cart reminders.

J&T Express: A classic way to inform someone of the shipment updates. It could be through WhatsApp or just sms.

Maybank: They used to sending messages through sms regarding fraud alerts or policy announcements

McDonalds: McDonald do broadcast messages for their flash deals and loyalty reminder.

Netflix: Through email or push notification for new releases and account alerts

AirAsia: If you downloaded their app and use frequently (and allowed push notification!), you might receive their booking updates, flight check ins and flash promos.

All of it, the messages does everything, simple and straight forward.

Tips for Effective Broadcasting

There’s many factors affecting how a successful broadcast message can be delivered. It should be quick to capture the attention while at the same time deliver the message.

Segment wisely: the right message delivered to the right group makes major different.

Short & simple: most not reading, they scan through.

Personalize: more warmth and doesn’t feel generic

Include a clear CTA: do not underestimate the power of “Click Here”

Don’t overdo it: or else it will feel so spammy

Say It Once. Reach Everyone.

An effective broadcast message just need to publish once. It helps to reach the large audience instantly, professionally, and effectively. Spamming the same message again and again only lower your reach as easily get flagged spamming.

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Client Relationship Manager vs CRM: What’s the Real Difference?

When asked about client relation manager, many may assume it’s the same as CRM. And it’s the acronym for it literally C for client, R for relation and M for Manager. But here’s the thing, it’s actually two different concepts. Both have the same points where in terms of dealing with customer relationships, improving retention and both are seen as essential tools in managing customers. Even so both are actually operating on different levels underneath.

Why is this matter as choosing the wrong system between this two will end up building the wrong strategy that doesn’t fit what their actually want. Understanding the differences between both not only save time, it could prevent the workflow chaos and able to make customer relationships more intentional and efficient.

Same Same But Different

Client Relationship Manager

Differentiating the two of it distinctly give competitive edge on what tool should go for. Start with client relationship manager which can mean two things, a person who handles the specific clients or it’s a tool focused on personal client interactions. For clearer perspective, let’s go with this example where in a law firm, a client relationship manager might personally keep up with high-value clients by send follow-up emails, track important dates or coordinate meetings. It meant to stay as human as possible and designed as personalized service, more than just blasting campaigns to the masse.

CRM (Customer Relationship Manager)

While client relationship more on personalized, CRM is more on large scale instead. Could be said as an all-in-one platform to manage customer relationships. Managing all the aspect on interaction with customers and also potential customers. A typical CRM will be used for lead nurturing, automated email marketing and customer supports. It also should have advanced analytics to keep track of everything. So let’s say you’re running a online shop, selling handicrafts, your CRM should able to keep track of new leads signing up on your site. It also should generate welcome email and a full reports of customers on every touchpoints.

The Differences Between Client Relationship Manager and CRM

Clear Enough, But Can It Be Using Both?

Of course it it. CRM can be used to scout potential customers and more focused on leads while client management manager is for managing the more valuable clients. As their client relation manager could already know most of client’s preferences which may felt more personalized to serve. While CRM still be used to gain potential leads.

To put this in context, imagine two companies. One is a luxury interior design firm that handles just 12 elite clients a year. Their client relationship manager knows each client’s design preferences, favorite color palette, and upcoming life events. The firm may use a simple tool to track notes and appointments, but the service is intimate.

Both, Going Forward

Choosing between both ain’t that trivial when it’s no longer confusing between both of it. Now it left into the decision on how you want to scale the business. It also can be based on which industries been marketed. If more onto human-first connections where trust is utmost priority, you’ll need a good client relationship manager to follow-ups sharp and personal on everything. However if you looking to grow fast and able to handle alot contacts, proceed for CRM platform which require smart automation along the way.

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Not Just for Laughs: The Meme Advertising Takeover

Remember when memes are born? When it repeat been shared with all kind of variations across the chaotic internet. Created when it unusually funny but at the same time make senses and sharable. Nowadays memes no longer just inside jokes that been shared around. It transform into the ultimate marketing weapons which elevate digital advertisement to whole new level. It no longer just a passing trend which could slowly die down. It also doesn’t matter you’re annoyed for seeing pepe frogs again as it already having the money making face all over.

Memes, Born to be Adopted by Capitalism

Once upon time, forums sites like Reddit and 4chan full on sharing low-res images, GIFS, screenshots or recreation of those that been passed from user to different user. Poking fun with everything without any real agenda, just full on creativity (and absurd stupidity). So are memes born to this world through such way.

Back to now, meme accounts on major social medias are commanding high cost just for a single post. Behind all this are teams of meme makers who quietly crafting paid content that looks and feels like the real deal. No longer as accidental as last time where memes created with money on mind. It’s the monetization of relatability.

How Meme Advertising Works

Meme as a form of digital advertising isn’t always obvious and it was kept that way. The most effectiveness of meme is staying on being subtle, indirectly poking but stay on as relatable joke, like those who knows will knows.

Let’s see some of the formats of memes:

Beginner meme that just casually features all items from a brand. Usually featuring 4 panels comic style.

Relationship meme (probably the most popular one) which feature side by side image, the classic meme.

A TikTok skit alike with meme-style editing, end it with sarcastic ways.

And let’s see the key ingredients:

Familiar meme formats (success kid, distracted boyfriend).

keep the tone as casual as possible while also self-related.

Subtle branding. Watermarks, tags, hashtags.

Audience are being sold without realizing it, which making memes such a powerful form of digital advertising, rather than some usual or simply market the product in direct way.

Why It Works in Digital Advertisement

As organic as it can be, memes don’t interrupt. It rather blends well with our daily lives. Tapping well into our emotions, through Monday blues and our hectic lives. It also happened to be so sharables, which just multiplying ad reach without spending anything. With minor edits (some may share out the meme templates), then it’s good to go, share it out and get some likes! As it also bypassing boring ads fatigue that trigger often after seeing too much. Memes can be culturally related too as some creative minds could twist the templates and even localize it.

The Rise of Meme Agencies

An entire new digital advertisement industry has sprout just because of memes. More and more agencies now offering meme creation and distribution services. They make the brands advertise with a not so direct ways but still called it advertising.

While managing several meme accounts. they injected brand contents in some regular jokes. If it successfully goes viral, it will be riding on a big wave without even need to boost a single post. Such is the way of current digital advertisement, by infiltrating regular jokes.

Not Everything are Good for Laugh

Yes, when paid memes aren’t disclosed as advertisement, they are at risk of breaking the guidelines. As in Instagram, ads require to have the hashtags as #ad or #sponsored. This leading to potential issues such as :

Deceptive content: May feels like falls into advertisement trap.

Cultural hijacking: It could happened if brands just doesn’t understand much on the memes format.

Cringe factor: Try hard? Get roasted.

This is internet and they’re fast to call out anything that feels fake. One wrong move can backfired real bad. Not even worth it for such a short-term reach.

Memes and the Future

As currently even known as cultural digital currency, memes are everywhere and some could have a long timespan or even resurgence. But similar to all jokes, it could be forgotten as well. When what used to be traditional ads can soon be outgrow itself to be viral trends. Now the entire memes culture could follow even by introducing merch related to the memes. When use well, it able to deliver serious result.

[hisevenblog]

Not Your Average CRM: Tailored for Asia’s Messaging-First Markets

Different regions having a very different marketing approach. While email marketing been used more on west regions, Asia more preferred on going through WeChat, WhatsApp, Telegram or DMs on social medias. It’s more centric on messaging and many CRM platforms aren’t built for this. Messaging been so deep in Asia’s culture that alot campaigns been created to specifically target on messaging platforms.

With such fast-moving, mobile-native digital culture, the business relationships are all managed in chat threads. As this is how the CRM platforms should be different too with more Asia-centric. This is what makes SCRM Champion stands out from another by specializing in private domain marketing and multi-platform media automation, which are often missing from current mainstream CRM platforms.

The Messaging-First Reality in Asia

Can’t deny that Asian people love their mobile devices. Just can’t be without them! That’s why when email open rates or landing page funnels mentioned, those are not much more concern. As in Asia, the almost every point of sales all happen in a messaging app. Let’s take a look at those messaging platforms.

WeChat: isn’t just a chat app, it can be considered as all in one business app in China.

WhatsApp: dominates in Southeast Asia and India as a primary customer service channel.

Telegram: due to lighter and easier to share ads around

TikTok: It’s have a storefronts with fully functional sales channel.

This is where conversation-based platforms outshine others which also able to handle multi-account, multilingual and geo-sensitive environments.

Key Features of SCRM Champion

Let deep dive on key features of SCRM Champion

1. Multi-Account Management

Manage all platforms like WhatsApp, Instagram, Telegram or TikTok, all conveniently in a single dashboard. No more switching between multiple accounts on multiple devices.

2. Private Domain Traffic Tools

All conversations inside very own digital spaces and not rented ad platforms. This supports well a loyalty loops and not cold funnels.

3. Secure Environment Isolation

As each windows simulating an isolated environment with unique browser and IP addresses, it just like appearing in different device or location. Avoiding platform bans and geo-restrictions.

4. AI Powered Auto Translation

Chat with users in any language, real-time translation helps you close deals faster across borders. No need for copy-paste Google Translate hacks.

5. Built-in Messaging Automation

All automations like auto-replies, keyword triggers or drip sequences just make the conversation more seamless and not flagged as spamming.

6. Private Chat Analysis

The ability to track who’s reading, replying or clicking in the DMs to understand the behavior patters.

Optimized for Asia and Ready for the World

In regions where trust and business are done through chat, it is where people go through everything in conversation. With apps as the entire ecosystem itself, this what’s makes the CRM have to adapt to it. Whether you’re a local services brand with big communities on WeChat, online e-commerce business from other site of the world that targeting SEA, or even a global agency that in need to handle multiple acc.

Try SCRM Champion Now!

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Beyond Visibility: Driving Engagement Through ASO

You finally have your app up on the store, even still 0 reviews, it at least visible on Apple Store and Google Play. Weeks or months passed, your app still sitting quietly there with some downloads but they not gonna open it anyway. Now, the App Store Optimization (ASO) isn’t just about the downloads anymore. Visibility for sure but to keep users engaged with apps more than just simply download based on those spam ads. It should makes users keep coming back for it and moreover, engage with your apps.

Why Visibility Alone Won’t Cut It

Once a time there used to be apps with most downloads where it could easily pop up all the time in search results. As it was based on most downloads more than spending time with the apps (which could easily replicated by making all burner accounts and download the apps to increase the downloads). Now is the day where ASO put into work on this. They care not much on downloads but more onto the real engagements where if users logging in on the apps regularly are much appreciated (that’s one of the reasons where games have those “login rewards”). Let’s think of this like a party where showing up is great, but if everyone leave after five minutes or after finished up drinking just one

An App That Could Make Users Keep Coming Back, But How?

Speak The User’s Language: No longer a place where you able could stuff whatever keywords you could think of. Understand what the people needs and the audiences you’re targeting. Write the description precisely, and a clear visuals that could attract or even keep your audiences coming back. They also love the apps that be able to get their languages as options. Multi-lingual apps gain extra points here.

Show, Don’t Just Tell: People in generally more preferred on what to see 1st before on what to read. Go all out on the visuals. Putting up the trailers like a blockbuster AAA console games!

Always Fresh: Remember Pokemon Go where it goes on meteoric rise just for it to fall due to no actual endgames or any events after catch ’em all? In-app events with frequent updates are what keep users coming back for it and even attract new ones with newcomers events to join the fun.

Updates, Just Updates: As mentioned above, updates could meant just to fix bugs or new patches too. Even it’s just minors, ASO just love the apps that regularly updates (means it’s active)

Polished & Quality: Test the apps throughout, most users preferring bug free app. Other than eye-pleasing visuals, it should be well-polished too to show

Engagement Metrics That Actually Matter

With all the concern with download numbers, but the reality about ASO is what the users do after they install. Several things to keep eye on:

How often users open the app

How long they stick around in the app

Whether they complete key actions (level up?)

Whether they make any purchases

How long they come back after they install (1 day after? 1 week? 1 month?)

All of this factor into getting a better visibility more than the number of downloads.

What’s Next For ASO?

As AI been the most recent and talk about technology, it’s only a matter of time before machine learning stepping into ASO as well. Expecting a more personalized app experiences where the app store changing based on user’s algorithm. More onto targeted audiences, but on niche market, it could be harder to standout. Staying ahead of the curve could meant such app need to:

Embracing AI-powered tools to analyze user behavior and optimize metadata dynamically.

Integrating ASO with even broader marketing efforts, including influencer partnerships and paid campaigns (go big or go home!)

Continuous efforts on refining the app experience or even switching the whole layouts or functionality to maximize engagement.

In the end, make the app that meant to loved by users and not pump all budgets on advertising just to get downloads or microtransactions. Keep on the quality, fresh updates and regularly patches to turn your apps into the everlasting one.

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Be Seen, Be Cited: How Generative Engine Optimization Rules ChatGPT

Once upon a time, in a meeting room where all digital marketers sit around a big round table, with one simple question in mind, "How do I rank on Google?". All brainstorming on every SEO (search engine optimization) strategies, backlinking every where, using every effective keywords just to let Google notice. Such question is still asked but a new one emerged recently, which sound like "How do I get ChatGPT to quote me?". If this the question been asked then we're now getting into the new era of GEO which stands for generative engine optimization.

What's GEO? And What's The Different With SEO?

While traditional SEO is focused on guiding user to find their contents, built around of keywords, backlinks and metadata. Then to show up or get ranked by Google on SERPs, preferable 1st page. While for GEO, it can be known as the natural evolution of SEO. GEO is about helping AI to understand, trust and repeat the content even no user clicks on any links. So it's about optimizing human search behavior, but more into machine understanding:

Quoted or cited in AI-generated answers

Mentioned or referenced when people ask AI engines questions

Recognized as a credible source by large language models (LLMs)

Generative engines like ChatGPT, Copilot or Grok don't return the links as the way Google does. It summarize information and pass it back to users, based on most trusted sources.

GEO vs SEO: Key Differences

While SEO optimizes for discoverability, GEO optimizes for credibility in machine learning models.

Why GEO Matters Now?

Lot of users, including us. might straight asking ChatGPT for what dinner places tonight rather than going for Google. AI will summarize for us the answers and even together with the suggestions. Even the user never visits the site directly, it will comes out as suggestions, with goes as trusted choices even by AI. It can be said if your content are not being picked by AI, it also invisible to large segments of your audience. Being cited by AI boost your contents and organic reach like it was automatically promoted by AI.

Ways to Optimize for Generative Engines

With similarities with SEO (treat it as evolution), GEO can be optimized too. There goes some of the way:

Clarity and Structure - AI reading through some that clean and easy to read. With headers, subtitles and bullet points, it makes the entire contents easier to go through. Having a summaries even better.

Consistencies and Accuracies - Same as SEO, earning backlinks from reputable sites improving the authorities. Simply getting mentioned in news, articles, forums or reference sites help on this.

Semantic SEO - Rather than keywords, goes for full entities, like the places or people names. Even better if clearly explain it with descriptions.

Be Quoted on Popular Sites - AI usually goes for those indrustry blogs with proper attribution like Medium, Quora or LinkedIn articles.

Google Analytics or Search Console for GEO?

Unlike SEO, there's no proper way to track whether AI quoting your site or not. But if really want to then there's ways, even rather unconventional:

Ask ChatGPT of your industry related question, see if it ever prompt yours. If mentioned, then great success!

Check your sites if it ever crawled by AI bots.

If there's sudden spikes in direct visits, referral visits or branded search traffics (from GSC)

For now, there's haven't a conventional ways to track it yet. Over time, some AI tools may offer opt-in analytics or publisher insights. It could be additional features too that to be added on SEO software suites like Semrush or Ahrefs

It's Not a Replacement... It's EXPANSION!

As both having the same destination, to get noticed by their audience. Ranking on Google is still needed, but now you may also want to train the AI to see your content as trustworthy also. AI continues to influence how people gather information and some may replacing google as source of information. This become a sign that content strategies must adapt, so it's time to chat more about your contents with ChatGPT!

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UGC: Authenticity at Scale

When everything you see in social medias nowadays seems so scripted till you can’t get which could be that very rare authentic feeling anymore (those over reaction videos!). Even consumers are not gonna buy those videos which being too fake with all scripted contents. Even worse as can’t even provide a better actors with all poorly act scripts with zero emotions whatsoever. This leading users often skipping or mistrusting branded content anymore.

This leading to UGC (User-Generated Content) which is real and more relatable content created by customers, fans or everyday users. It could be as simple as user’s review, unboxing video or just a simple social media post just featuring the brand. It building back the trust of the quality products while UGC can actually scale with the more users.

Get to Know UGC, What’s that?

UGC or stand for User-Generated Content, referring to any contents which could be videos, reviews or images that created by consumer rather than the big brands itself. It typically shared voluntarily by users and can be found across platforms such as:

Social media: Just any social media where users could sharing the brands

Product reviews on e-commerce sites: Those reviews on Lazada or Shopee

YouTube unboxings or unpacking: While more unboxing or unpacking videos with surprise elements (PopMarts or trading cards)

Community forums or Reddit: Users could post their opinions of the brand on forum or Reddit

Branded hashtag campaigns: As brands could start a campaigns through hashtag like #justdoit or #sapotlokal

When such storytelling becoming more as a social proof of the brand’s quality it have.

Why UGC Work So Well?

Social validation is a thing where people look for other’s review become making the final judgement just as similar with those looking through reviews before really making a pre-order even those brands are reputable.

Scalability: A brand alone might not be able to produce so much contents even with massive team. But what if the whole communities are the team?

Relatability: While not faking it, everything seems so authentic and real. Moreover, it related to us more.

Trust: Authenticity lead to trust. When everything just seems natural rather than a forced advertising.

Engagement: More will comments or shares on it too

While looking for reviews before making purchases are normal for consumers. It not just consumers doesn’t trust the brand, but social validation wins it anytime.

UGC at Scale: Turning Moments into Movements

When one isn’t enough to proof, what if there’s entire movements that actively encouraging it. Here’s some well-know brands that utilize it with successful results :

Airbnb

Airbnb’s entire content strategy revolved around users. Their social medias are filled with posts by users, showcasing their experiences on staying and utilizing Airbnb. All this were done without the need of getting a professional photography.

Spotify

Every near end of the year, we taken by Spotify into memory lane of what we been listening for the whole year in their term, Spotify Wrapped. Which users can share it on social medias. Spotify reposting the funniest or most surprising Wrapped that being shared.

Adobe

Adobe featuring creative works from artists and users alike called AdobePerspective. It become a valuable platform for users alike for place to gain insights, to share or just a place to gain knowledge. Becoming a large creative community to share and discuss.

Netflix

Netflix is known for regularly reposting memes or fan arts by users (Even more during released of popular shows like Squid Game or Arcane). Such ways hit hard with the fandom community.

Common Challenges of UGC

Same as other content strategies, UGC have it downsides too.

Content Quality: Sure it is authentic but all the materials are too raw as most users not even bother to edit them professionally. Expecting a lot of human mistakes there.

Legal and Rights Management: Usual rules do apply here. Always requesting for permission before reposting.

Monitoring and Moderation: It can be serious issue when even a single users been posting irrelevant or downright inappropriate content. Damage the brand’s reputation badly.

Real Stories. Real Impact. Real Growth.

In the world of social media agency marketing, where brands constantly battle for attention, user own contents become more unique approach but effective one. Users are more interested on seeing genuine impressions of others rather than some generic advertisements (even worst if it’s generated with AI). With the digitalization of almost everything, taking videos or pictures becoming easier, even easier to share out contents too. UGC becoming more reliable as content strategy for time to come.

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The Global Shift Toward All-in-One Messenger: What Users Really Want

You just woke up, and the next thing you do is check messages, some may require to reply. But it just all over the places, from WhatsApp, Telegram, Messenger to IG DMs. Switching between may confusing and even lead to reply the wrong messages (or mistakenly skipped). Hence the demand for all-in one messenger that unified all messaging platform are high even not just for digital marketers. the hassle to jump across all platforms are too much to handle.

Each Platforms with Their Purposes

Looking at it as average user, we might installed several platforms, all with connecting with different groups. Let’s have a look at platforms used for average users and their purposes.

WhatsApp: for friends, common groups

WeChat: for family

Messenger: for casual chats

Telegram: for crypto groups or apartment managements

DingTalk: for work groups

Instagram DMs: for social sharing

LinkedIn DMs: for business networking

Eventually this leading to mess to handle when each have to reply, leading to missed out messages or tendency of ignoring customers or even opportunities.

The Global Shift Toward Unification

It’s more than just saving time, the demands to have a unified messaging platform are high by users around. It’s the need to have a seamless hub and benefits in several ways:

Efficiency: Without switching around

Multiple accounts: Now even easier to manage as a single platform might already have several running. Personal, businesses, stores, or multiple brands

Privacy & control: For those who doesn’t want to grant full device access.

Breaking Barriers in Messaging Integration

While alot try to keep real about the all-in-one messenger, with a lot of integration issues arise. Always comes out short at :

API restrictions: There’s restriction on Whatsapp if on personal accounts.

Inconsistent UI/UX: As different platform having different layout

Lack of true multi-account support: Some may limit to certain numbers and not unlimited

No CRM linkage: It’s requirement to save chat history what if it’s not available

Without all that, it will make it rather pointless to be called the unified messaging platform.

The Future of Messaging: One Platform, Infinite Possibilities

As the usage of messaging platforms sometimes are more than just message around. It could slowly evolving into a one stop hub where to manage everything. As such for unified messaging platform too where it could

Have AI to analyze and predict the user intent

The purchase journeys that could happen inside the chat, until close deal

Tracking potential buyer behavior and optimized in real time

As all this could be a coming soon features for SCRM Champion which start budling into future. By having features such as CRM, analytics, automations, auto-translation, it’s no longer

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Not Even WhatsApp? Then Who Can You Trust?

Remember back then WhatsApp introduced the "view once" feature for pic, video or voices that can only open once? It just another extra step toward privacy concern where almost every brands today just going more onto engagements and capturing attention, relying on the trust of brand's reputation. The recent declaration by WhatsApp, “Not Even WhatsApp”, hits hard. It's a direct response to global crisis of confidence in digital communication. Now if the demands of end-to-end encryption and private messaging are all time high, how can even big brands adapting to this?

The Privacy Awakening

As WhatsApp’s largest campaign to date, “Not Even WhatsApp” campaign been launch recently with 1 minute long commercial, with emphasize on that even WhatsApp are able to listen or read user's private conversation. Their message is clear and loud enough, it shows Meta's main focus on making privacy as core service for WhatsApp.

While more user with growing demand for encrypted spaces. WhatsApp start making the right call by showing privacy can be a product feature which different from others. As newer generation become more tech savvy, brands failed to adopt secure and safe communication methods are at high risk of losing trust overtime.

High Demand for End-to-End Encryption

The focal point of the campaign, WhatsApp’s end-to-end encryption technology, which make messages only between the users and their contacts. While also rolling out new privacy feature known as Advanced Chat Privacy. Now even able to blocking others from taking the content out (such as exporting chats). Providing a higher confidence for chats in between for those want extra layers of privacy even more (other than disappearing messages & view once). Expecting more refined privacy features from WhatsApp in future.

The Global Shift to More Private Conversations

Supporting on private channels are reasons why platform like Telegram are booming, even more on regions with strong censorship on mainstream platforms. People prefer on such "invite-only" groups which able to freely communicate, engage without the fear of "undercovers" or scammers looming around the channels. Hence increasing the trust of the platform which value on safe conversations and privacy.

Make It Loud or... Whispering

Marketing to the broad can be loud as through big billboards, spamming your inboxes or catchy commercials. Nowadays there's can be more targeted, by sliding into DMs, a more personalized way (explore more on this later). By then, such conversations can be comes in different expressions (which some most likely assume such way as scammers). The shift to private can presents both as challenge or it can be a massive opportunity too. Even extra layers of privacy, managing multiple conversations always a challenge without a better unified messaging platform.

What This Means for Businesses Using WhatsApp?

Business ver. of WhatsApp are widely been used by:

WhatsApp Business App (for SMEs mostly)

WhatsApp Business Platform/API (for larger brands and automation)

With current concern more into privacy, it almost like defeat the purpose of what been marketed on the campaign which highlighting on confidentiality. Imagine if anyone could simply slide into your WhatsApp inbox, intrusively and with a sudden notification pop up, highlighting all their services they providing. That's what happening right now and making you questioning this "Who gave my contacts away?" or "Why they market this to me?".

WhatNext for WhatsAPP?

WhatsApp is evolving from a simple messenger into a full commerce and communication ecosystem which could akin of WeChat:

WhatsApp Pay : currently only available certain regions (Brazil, India)

Shops : already integrated

AI Chatbots : available in limited countries to select businesses

Channels : Already long been there

All this features while still riding on WhatsApp concern on privacy first. Just without being bombarded by ads, all of this could work.

Checkout another article on Telegram here

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B40 and Telegram: The Way of Inclusive Digital Marketing?

We do know Telegram have large number of users in Malaysia, it's goes as the consistently top messaging platforms alongside WhatsApp or Messenger. With today digital world where almost everything we see are flashy ads, influencers and actively changing algorithms, it become way harder to overlook those who doesn't access to the same messaging platform. For this, now the focus goes to B40 segment, which made are the bottom 40% of income earners in Malaysia. Often been overlooked when comes to modern marketing strategies, but it made up of biggest chunk for Telegram users.

Some time ago, as Telegram available for Malaysia, it quickly becoming the most go-to platform for this segment. Comparing with the likes of Meta Ads, the Telegram Ads providing a more local approach (with those local aids messages or easy to manage flat's communities).

Not a Malaysian here, What Are the B40?

B40 segment refers to the earning group segment in the lower 40% of income distribution. While commonly known to offline, digitally excluded or don't even own a piece of technology like mobile phones. While the fact and the truth is, very much different from what being stereotyped.

Individuals from B40 are actually active on social medias, especially on mobile platforms

Many relying on prepaid internet or low-data apps, so Telegram, Instagram Lite or Facebook Lite become preferable.

Often made up of part-time sellers, students or gig workers who most of the time relying on messaging platforms to stay connected.

Due to all this, this segment actually is a massive market that often times overlooked even being one of the the most active digitally.

But Still... Why Telegram?

While it may doesn't seems well polished like Instagram or having own ad manager tools like Meta Ads, it did offers something simple yet powerful, the reach to the audiences. Now what makes Telegram so ideal for B40?

Low Data Usage A messaging platform that able to runs smoothly on low bandwidth or older phone models are always welcoming. Telegram did just that and it able to run so well.

Community-Based Usage Becoming a staple for Malaysian locals to use Telegram for many infos. Such are job updates, government subsidy or aids info, community commerce or religious content.

No Algorithm Barriers Another thing that pretty straightforward and unlike facebook where organic reach will drop due to algorithm barrier. Telegram allows direct channel subscriptions. There's nothing like those fancy "boost" required. Anyone join? They see everything in it.

Sponsored Messages Telegram support sponsored messages inside public channels with 1k+ subscribers. Allowing advertisers to place native-looking ads into active and niche communities.

Yes... But Why Not Meta Ads Instead?

Better to draw a comparison table here for clearer view

Verdict : The differences between the two are very obvious here as both on different approach. Meta Ads win on sophisticated targeting and analytics while Telegram win at direct, cost-effective outreach.

The Problem with Meta Ads for B40

Many digital marketers still rely heavily on Meta Ads when targeting the Malaysian market. But here’s the catch:

Meta’s algorithms tend to favor engagement over relevance.

Long stories are data-consuming.

Many B40 users avoid clicking links that lead to high-data websites or landing pages. Just anything that could eat up datas.

As most of this made the b40 segment to always skip the meta ads all together. That's where Telegram ads chipped it.

Challenges of Telegram Ads

Even though it's almost a perfect choice, it's not entirely perfect too. There's limitations of it as well.

Platform known for scams and untrusted news.

No detailed analytics

Very limited targeting options

Reach is so dependent on channel-based

Small ad inventory

So there's that. On top of it being very budget friendly.

The Path Forward with Telegram Ads

Malaysia is a very diverse place (as with income segments & cultural differences). Not everyone's scrolling on a brand new iPhone on their Instagram. Some may just simply settle on Telegram to stay connected. A more "down to earth" way to deliver message as it could keep the message simple, feels more like a normal community updates than hard selling. As truly want inclusive marketing, just get into the what they really are, just set aside anything fancy while goes simply by sending a simple message to the group (or channels).

[hisevenblog]

From Typing to Talking: Rise of the Virtual Talker

You entered a site, you looking for something but it isn’t there. Then you spotted a message icon floating at the right bottom corner of the screen. Proceed to click on it then brought you to chat with AI, who patiently guiding you to what you need. Then there it is, from old school automated FAQ to a whole quality engineered AI who could answer your questions. A great brand usually comes with great services to efficiently cater all needs, one of it simply by deliver information, instantly and intelligently

What is AI Chatbot?

Like a virtual assistant, AI Chatbot is powered by NLP and machine learning. It simulate human-like conversations as been trained to deliver the information needed. Other than offering seamless experience that make it feels less robotic, it also fast enough to answer everything. As for AirAsia users, you might heard of AVA, a multi-lingual virtual assistant that able to handle so much inquiries in a day. Upholding a fast responses for reputable brand.

Why AI Chatbots Took Over

There’s a reason why every big names are onto AI Chatbots and let them takeover their workers:

24/7 availability - One of main reason and they no need break time and they available all the time!

Instant response times - Humans might need time to think, while AI? They straightaway provide answers.

Scalable support - Helpdesk insufficient manpower? Won’t happen with AI.

Consistent tone - No good mood and no bad mood. Just professionalism.

More and more businesses are going to implement AI to deliver a faster and more personalized experiences. Catching up with current trends and not to be left behind.

How It Been Used Across Industries?

Different industries applying the usages of AI chatbots differently, it’s not just novelty but it’s really a game-changer. As mentioned recently about the AVA by Airasia, yes it’s on aviation. It can manage bookings, flight rescheduling, refund requests, and even boarding passes which significantly reducing the need for human intervention while operating 24/7 in multiple languages. While for e-commerce site like Zara or Lazada, it been used to help online shoppers to find products or track orders. In healthcare sector, AI chatbots been used for offering symptom checks or scheduling appointment. It been used in banking too as it able to track transaction histories or any financial relevant questions.

Why It Seems So Smart?

What makes AI sound so smart? It’s ain’t magical when we break it down some powerful technologies behind the scene:

Natural Language Processing (NLP) - the core of the AI technology, it keeps chatbots to understand human languages even slangs, misspelling or slurs.

Machine Learning - chatbots learn from interactions over time. They get smarter on every conversation goes, even picking up the patterns.

API integrations - able to pull data from multiple systems instantly.

Yes, they’re not scripted. They able to recognized your patterns almost instantly.

Limitations? Yes it is.

Despite everything, AI chatbots aren’t perfect. They may misunderstand any more complex questions you throw at it. Where certain questions just out of scope or haven’t been asked before. It might randomly answered whatever similar or just completely reply with another. It may struggle with emotional nuance as well, as it’s.. a robot anyway. A clean and very well-structured training data required for AI chatbots to functioning well. That’s why the success of bots are still need to involves human oversight.

The Future: Voice, Emotion, and Beyond

Tech upgrade from time to time, but even quicker for AI recently. From generating weird images to even more realistic videos. Technologies advancing in fast pace. Soon even typing may become obsolete. AI could even sense the mood, predict what needs, and start typing out. It just continue evolving. Signal a new era on where AI taking over a lot on everything. And at this, AI Chatbot, always adapting and improving.

Checkout another similar post about AI here

[hisevenblog]

When You Get Banned But Respawn As 10 New Accounts

It might happened sometimes even for the cleanest account to get flagged then banned from social media platform for “suspicious activity” or “controversial content”. After been taken down, 10 more new accounts pop up, with different identities and continue the grind alive. It isn’t called hacking, it’s rather be known as digital respawning, comeback with more. Bans are just minor inconveniences, and one person yet to run an army of fakers. This is where anti-detect browser shine where able to handle multiple accounts at once.

What Is An Anti-Detect Browser?

As the name couldn’t give anymore hint, anti-detect browser is that allow you to create multiple browser profiles, each with its very own fingerprint. This means could be different IP addresses, cookies, time zones, device types, browser versions or even geolocation. While towards social media platforms, it could make each account looks like completely controlled by different human from different locations and different instances. Such ways are not illegal but definitely not for innocent browsing during bedtime.

Why Anti-Detect Browser Been Used?

Nobody will installs it just to watch cat videos or mukbang in peace. There could be what is it purposed for:

Running bots or automation tools safely Risky operations need safe covers. These browsers provide exactly that.

Bypassing account bans Creating multiple accounts with same IP and even on same locations within short time seems natural and will land all accounts getting ban.

Multi-account social media marketing Not a secret but marketers usually use anti-detect browser to run dozens of accounts across multiple platforms.

A/B Testing for different countries or personas As able to simulate different location as well, it become very useful to do testing across different places while doesn’t even need to leave own room.

Dodging platform restrictions Normal for certain countries to block certain platforms (TikTok!), or certain geo-restrict on certain features.

How It’s Actually Go And Work?

Now let’s go in “slow motion” to really see how anti-detect browser been used. Let’s have a very simple scenario to see it in action:

Open your anti-detect browser.

Generate a new profile with fresh fingerprint.

Assign a clean proxy (residential, mobile, whatever you like).

Login with a fresh or aged account.

That’s all, repeat step 2 to generate more.

You want 100 more? just repeat it! Got ban? Do it another one! That’s how it work.

Such Ways Seems Illegal! Is It Really..?

Now here how it goes, it easier to cross the line but based on how you use it:

Running anti-detect browser? Absolutely legal

Violating platform Terms of Service (ToS)? Still legal, just that you most likely get banned or worst IP being blocked.

Doing scams or fraud with it? Definitely illegal. Even without through anti-detect browser, it is already illegal

So it is not the tool that is illegal but more on the motives behind of using it. Tool is like a knife which can be use to serve sashimi, but it also can be used stab someone dead as well.

How It Been Used And What Risks Behind?

Professionals been using it in their ways which comes in real handy. Agencies been using it to able to manage multiple clients’ accounts across regions, it just not possible without it. While testers able to check on how sites behave on different IPs and devices. Also could be used to check on localized stored on shopping platforms like Lazada or Shopee. In “not so ethical way”, it also been used by fake followers sellers too.

How it could be risky? Well there’s still a risk if not use it carefully. One of it, having a bad proxies. It could trigger the accounts been detected as fake and higher risk of getting ban, together with poor configuration on fingerprint. Other ways around, rookie mistake still can be made like mistakenly logged into wrong accounts.

Adapt Or Get Outplayed

With great invisibility comes great responsibility. Indeed it’s a very effective stealth tech but if fell on wrong hands, could be used for spam, scam or fraud. When everyone are using such ways, it goes onto the grey area too. Blurring the line between authentic interaction and digital puppetry due to one could be used to amplify own content artificially till it completely lost the organic touch of it. Power goes to the hands that wield it.

[hisevenblog]

Deleted, But Not Forgotten

With the emergence of IG Stories, vanishing Tweets on X or short-lived Reels, not every digital content are meant to last. It embraced the way where “post fast, delete faster”, just as story which last only 1 day. For marketers, such way actually meant much more. It’s a way to analyze the interactivity and responses from the deleted posts. A short-term posts carrying the sense of urgency which could also meant faster or even more responses towards it. Even the posts been delete after, it carrying important data to study.

The Rise of the Post-and-Delete Culture

Nowadays, everyone especially Gen Z, treating social content like a live conversation. Mostly always on social media all the time so it’s almost nothing anything unique to just simply post. They post fleeting updates to:-

Test a reaction (before what they so-called “official”)

Avoid being judged (damage control if anything happen)

Keep their profiles minimal (those inactive but actually active account)

Create urgency (seemingly live update!)

A lot social media platforms encourage this too. While users still have full control of the previous content’s which usually saved at Threads’ archive. From there, the insights of each can become useful data. While many users move on from this but as marketers for brands, they wouldn’t.

Why Deleted Posts Still Matter to Marketers

For marketers, every engagement to the temporary post meant alot. Even most temporary it still able to :-

Drive conversions

Spark conversations

Reveal sentiment

Signal intent

Ignoring all this is like running a campaign without caring for the result. This data are game-changer for marketers to be able to pinpoint the effectiveness on each posts. Even positive or negative feedbacks, such time-limited posts waste no time to directly able to find out the result.

How to Capture the Unseen: Content Archiving in Action

CRM tools come in handy in such situation for monitoring those posts, even it been deleted after. Now let’s have some case studies :-

Influencer Dilemma — A fashion influencer posts a story promoting your latest drop. Three hours later, it’s deleted maybe they had second thoughts, or followers criticized them. And since the data been archive, we’ll able to see number of views, link clicks, tags and most important, the positive or negative feedbacks. This bring to easily to keep track of the data to determine the next step to be taken.

Audience Feedback — A renowned cognac brand booked a venue but got raided at the event day. Their official social media account posted of the situation updates along with apologies note. Taken down shortly after for damage control. However, the account still able to view all the negative feedbacks for further actions.

Flashsales — e-commerce site launch a 2 hours time limited promotion on their site. After the sale, everything wiped out. However the site able to keep track of their audience after taken down. The important data that still kept such number of clicks but didn’t buy, buyers segmentation, and those who responded.

Of all 3 scenarios, carrying the same thing where some important data been gained from such temporary posts. This usually to determine which steps should be taken based on the results.

We Been Living in Fast Life

As everything moving in fast-paced, even a temporary work so well and could able to deliver a deeper message. While permanent posts are sure here to stay. Temporary posts meant to show the current situations while deliver some urgency. As a reminder for us all where everything seems like going on realtime, as the responds too. It also gave audiences more freedom to complain when they knew it will be removed the next few days. As some are so hesitant to say anything.

[hisevenblog]

Hashtag Graveyards: Bury These Tags Before They Bury Your Engagement

On any social media platforms, there once ruling your feed for a long time, the hashtags such as #YOLO, #SWAG, #NoFilter, such that on every scroll, every story, every caption. Just like memes or something going virals, all the tags considered as digital trends which have a hot periods. When it’s over, it goes into what we now know as hashtag graveyards, where the whole world has moved on, or being too cringeworthy now to use it. However, most marketers have no idea if the hashtags already residing at graveyard. It slowly haunting the reach, sabotaging growth and quietly draining engagement.

The Life (and Death) of a Hashtag

As foundational part of any social media platform, they help categorize content, improve discovery and connect users through trends. It have a certain lifespan too, from the it rise to the peak and eventually being overuse till it collapse into spam, bots or irrelevance. When being overused for long time, the algorithm will assumes your content to be more noise than value. Many brands are still using it even being oversaturated or outdated. It become part of the habits and just haven’t been searching through more relevant hashtags. For example, #OOTD, once a engagement magnet, but it was used to be. Now they’re fallen into category of low-quality content. Even quality content have such hashtags might affect on the algorithm.

The Hidden Cost of Dead Hashtags

While dead hashtags doesn’t just look irrelevant, it actively hurts your content’s performance. Hashtags that once brought traffic could also now lead to invisibility, not just because of oversaturated with them. Sad thing is, even with one or two bad hashtags along with effective one can dilute the content’s visibility. The algorithm is favoring relevance and freshness of the hashtags. Content might be great but if the hashtags are dead, it just bringing it down, wasting a quality content. Even so, why still often dead hashtags are still frequently used? Here’s some probable reasons :-

Outdated templates that pulled out of nowhere, abandoned sites from years ago maybe.

Recycled content calendars which probably handovers from someone before left the company.

Lacking updated insights or too reliant on static lists of “popular hashtags” which been use repetitively.

Not All “Alive” Hashtags Are Healthy

Even so, some more general sounded hashtags aren’t actually dead. Hashtags like #marketing, #business, or #crm seems like never die as they’re active on everywhere on every social media platform. But! here’s the problem, it’s too general, so everyone using them. By the moment you post with such hashtags, it will be buried under millions of others which just refreshed every second. It just equivalent to you shouting somewhere on the mainstage of Tomorrowland, you’re active but realistically, nobody hears you.

Can Hashtags Rise From the Dead?

Yes, but not always. Trends on social media are always unpredictable. Old trends resurface through remix culture or due to carry nostalgic value. Still not recommended to keep clinging to the past and better off staying ahead. However if still insist, here’s some recommended ways :-

Pair it with fresh content.

Use irony or nostalgia intentionally.

Test it in Stories or limited-time posts first.

Effectiveness are vary as it just like a walking dead. It’s possible in fiction but not a viable strategy. Better to rely more on today relevancy.

Clean It Up with CRM

Keeping tracks with all hashtag performance can feel overwhelming when it could even across different social media platforms. This is where having a CRM tool come in handy on tracking them. It give you clarity and control over the way you handling your hashtag strategy. Some of what a CRM able to do:-

It tracks which hashtags are still performing in your niche.

It helps you A/B test different combinations for better results.

It alerts you when a hashtag starts losing traction, or those new ones getting attention.

Let the Dead Stay Dead

Count hashtags as signals to your audience. In fast-paced digital marketing world, showing dead signals will lead to lost engagement due to no responses. As mentioned, hashtags are not meant to simply put together as captions on posts. It is the key for your posts to reach you

[hisevenblog]

Kopitiam 2.0: Where Tradition Meets Trend

Remember back in the day, passing by old kopitiam where the aroma of kaya toast and kopi o attracting you to come in. With just fans, marble table, yellowish walls, and a good old coffee filter, you proceed to order steamed toasts and soft-boiled eggs too. The waiter get your order and screamed back to the kitchen (KOPI O KAWWW SATUUU!!). This was the time where visiting kopitiam every morning and have a cup of kopi o becoming staples for everyone. And today, such kopitiam still keep to tradition but alot already revamped themselves (especially major cities). Now when you enter, waiter no longer taking orders or screaming back your orders to the kitchen, you scan the QR code stickied on the table for the menus instead. Entire place air-conditioned but your kopi o, still taste the same. Here you are, in the whole new upgraded version of kopitiam where it’s tradition meets with new trend.

The Legacy: Kopitiams as Cultural Icons

History lesson! Kopitiam started during the British colonial rule in Malaya, when Chinese immigrants (particularly Hainan) opening small food stalls and cafes to serve simple meals and drinks. These stalls catered mostly to working-class Chinese communities, plantation workers, and dock laborers. The word ko-pi-tiam is the combination of the Malay word “kopi” for coffee and the Hokkien word “tiam” for shop. Often such kopitiams are family-run, a small shop that served cheap meals, friendly chatter or local gossip. Several iconic meals on every kopitiam that you could expect are kaya butter toast, milktea, soft-boiled eggs or Hainanese-style kopi.

During the 1990s, the kopitiams start declining as result of rapid urbanization. Most old kopitiams are replaced with modern restaurants, major franchises or boutique coffee shops. During the 2010s, the kopitiams are revived with new branding, modern looking and of course bringing the viral on social media. Bringing it to what been called “kopitiam 2.0”!

The Revival: Not Just Coffee, But Experience

With social medias, new modernize kopitiams are more easier to get spotted and some are even willing to drive long distance or going through long queue just for the experience. Strong social media presence is what needed by this new wave of modernise kopitiams. Most will include promos, introduction of new menus or announcement of new branches. Even been modernise, some may still able to keep their retro aesthetics :

Enamel mugs that been used

Roti bakar served with state of art butter

Black & white pictures of coffee making or even the very kopitiam during the early years

As one of the clever marketing tactic which is selling nostalgia as an experience

The Psychology: Why This Works

While everything seems new with brighter lights, more choices on menus, air-conditioned and everything seems brand new, there’s still nostalgic value bind to it. Standing as a chance to connect and growing appreciation of local identity. The new way where even the older generations be familiar with the new environment but even with new twist, still serving the good old kopi o. Even more when the kopitiam is refurnished from the original side just like Ho Kow Kopitiam where it was at the corner of Jalan Balai Polis since 1956. Every early morning will see alot people lining up at their entrance, waiting to enter.

The Technologies: From Ordering to Outreach

When you enter kopitiam many years ago with the most recently, you’ll noticed alot notable different of it. Not just order through QR, some may even able to pre-orders on before enter. They even have “loyalty cards” style on the app form to encourage visitors to come again next time. While marketing through social media become a crucial for new era of kopitiams to get noticed. They posting stories, memes, nostalgia reels or maybe behind-the-scenes of eggtarts (recommend to try Hock Kee Kopitiam eggtarts!) been made. Collaboration with influencers or popular food review pages like KL Foodie also another ways such new kopitiams to get noticed. Main goal is to build following community and virality around it.

The Audiences: Who Are They Marketing To?

Different kopitiams may aimed for different target audiences, whether older or younger, each played their marketing segmentation very well, ensuring it reachees to the right people on the right platforms. Now let’s explore some of them which are no strangers for those around Malaysia:

Heritage or tourist focused: Kopitiam along Petaling Street, usually appeal to tourists who seeking a “cultural experience”. The prices on this are way more higher than the usual kopitiams as they know their audiences are there for the “experience”

Hipster’s spots: Well-equipped with all the conveniences, high speed Wi-Fi, comfy seats, and thoroughly modern design. Such spots attracting WFH workers and urban Gen Z. I as author of this article want to recommend a place but didn’t know a better one as i am too old for this..

Chain kopitiams: Those popping up in mostly shopping malls like Oriental Kopi or Nanyang Old Coffee. They have very own branding and operating mostly to cater everyone or mall-goers.

The Future: What Next For Kopitiams?

Such kopitiams have actually crossed borders and outside from Malaysia, repackaged as modern cafes, but still serving butter kaya toast. In future, we might see new technology been in used where AR been integrated into menu. While digital collectibles been introduced on limited menus (if nft ever been successful, only if). While more merchandises related to the kopitiam been introduced, think of plushies, branded mugs, tote bags or just simple useful souvenirs. That’s just simple speculations of what will be for coming soon, the kopitiam 3.0.

[hisevenblog]

AI Did Posters?! Ads too?? What Happens to Local Designers?

Once upon a time, you’re walking on a festive night where everywhere you go, you seen those nicely designed posters by big names (Coca-Cola or Starbucks). Then you went home, there ads playing on TV, real emotional ads from famous actors. The impacts from those are so strong that you remembered it even their taglines! (Yusuff Taiyoob ~). Nowadays, you can still see those posters but it just a lazily generated posters by AI. And there’s still ads, but it’s no longer emotional ads by real actors, it just another AI generated ads, it’s generic and soulless. No offense for AIs, some generated really good while some just are morphing nightmares.

As AI slowly takeover most of what designers usually been doing then where all been ended up at? Are all completely out of jobs since AI could do it better with lower cost?

The AI Boom in Malaysian Advertising

Why AI For Every Single Little Things?

It’s convenience, save costs and easy. And with a lot of alternatives to choose from too. It slowly takeover everything that require advertising.

Faster Visual Production: Brands can produce 5–10 posters in minutes using AI. In fast-paced projects, this already a major advantage

Cost-Effective: Without designing stuffs manually really save a lot. How much it will really cost to hire designers or getting a subscription on Adobe Creative Cloud?

Unlimited Variations: Seamlessly change colors, taglines, sizes, fonts just by simple text prompts. It just so simple to test the everything around.

But What About the Designers?

Designers aren’t being replaced, in fact, they’re evolving.

Using AI for Prototypes: In early concept stages, it’s quicker to generate mockups. When the base are built, it able skip the earlier design process.

Enhancing Workflows: AI builds mood boards and draft layouts faster. When the drafts are out, designers could take it from there for the details.

Focusing on Strategy: Designers spend more time on creative direction. Mastering the art of storytelling for the AI to understand it and visualize.

Preserving Culture: Human designers bring emotional and cultural context to visuals. AI yet to simulate that as it haven’t able to understand the local cultures completely.

Combining AI with Manual: Blends AI tools into traditional design processes. Where able to touch up on the design after been generated.

Why Human Touch Still Matters

AI generates visuals., it can be beautiful and so good however..

It lacks emotional depth: Festive visuals need warmth and nostalgia. Something to call back and iconic. It’s always better to have actors showing real emotion.

It doesn’t understand culture: Malaysian festivities are rich in symbols and tradition. AI can’t dig that.

It can’t tell a story: Humans still wins in story-telling. AI may not able to replicate an effective story.

It lacks fluency in languages: Auto-generated often lacks the iconic rhythm of rojak languages.

AI Got Skills, But Humans Got Heart: Can They Team Up?

Absolutely can! AI could handle the visuals and productions while humans handle the moods and emotions. While the background could be generated, the narrative could come from emotional human voice. It could smoothen the entire process (doesn’t need to redesign everything from ground zero again), and designers just need minor touch ups on the design if needed. As such collaborations doesn’t looks like AI could able to replace designers anytime soon. Just focus on what AI can’t do, cultural sensitivity, humans emotion and brand consistency. Capitalize on what designers able to do and treat AI a tools, embrace it while driving the visions.

[hisevenblog]

How to Be Everywhere at Once: Mastering Multiple Social Media Accounts for Business

Seeing by nowadays where it’s almost inevitable to stumble across any of social media platforms. While for an individual, it’s completely normal to have more than 2 social media accounts. While for businesses, they can did that too but to reach a wider audiences, it become a requirement to have all as much accounts on any social media sites as possible. However, too much accounts to handle at once will be extremely difficult (till there’s appear to be a full-time job for it, social media specialist)

The Multiplatform Dilemma

Let’s do some takes as a business trying to reach to audiences (on different platforms)

Your Gen Z audience doin some aura farming on TikToks.

Working professionals gonna be on LinkedIn.

Boomers loyal to Facebook.

Some cheapos keep resharing IG stories to win on giveaway contest.

While some celebrities (or wannabes) keep tweeting their daily meaningful life on X

As you can see, each platforms have it own unique audiences. To win all of them, you must play by their rules.

Case Studies (Scenarios or whatever you called it)

Case 1 — A Event Marketer

Meet Takeshi, hardworking event marketer who working on big events. He start the day by posting teasers on IG, again on TikTok but with some edit, tweet about the upcoming music festivals on Twitter, post vacancies on LinkedIn looking for event crews, and finally forget to cross post on Facebook. Takeshi is stressed. With inconsistencies and low engagement. but the tickets must sell..

Where it went wrong: No centralized system, no automation, and no content plan. Just trust own instinct.

Fix: Consolidate tasks with marketing automation. Use platform like SCRM Champion to automate all the social media posts.

Case 2 — The Fitness Instructor

Randy, a fitness instructor that still building his personal brand. All of the social media are managed by himself including editing. And he have own fans group and a podcast session too.

Where it went wrong: He’s a rising star, but engagement is dropping as he’s too busy managing posts that he can’t actually talk to his community.

Fix: Randy may need to switches to an automation tool that reposts top-performing content monthly. He also should set aside his live sessions to personally connecting with communities.

Case 3 — One Man E-commerce

Terry own a online store, selling self-made collectibles. He need to constantly post new product’s teaser on several platforms like Instagram, Facebook, TikTok and 小红书. As sometimes different platforms will have different person to replies, eventually lead to product launch.

Where it went wrong: The hype of the product launches are lost due to inconsistencies through several platforms

Fix: Terry needs a content calendar and automation flow. He may make use of CRM Tools too for managing all the teaser posts.

Best Practices for Managing Multiple Social Accounts

1. Create Platform-Specific Strategies

Every social platforms have their very own audiences. It shouldn’t be always reposts the same things on all platforms. Sometimes could the same things but switching up the moods.

Instagram = visual + storytelling

LinkedIn = thought leadership + B2B

TikTok = trends + behind-the-scenes

X = opinions + quick updates

2. Batch Content Creation

While have a content calendar where everything could be planned way ahead and schedule them way ahead to release. This could save a lot of own sanity to keep on tracking on the day to manually posting stuffs

3. Automate Repetitive Tasks

Some repetitive tasks could just have it automated, to save lot of time. Things like track mentions, schedule posts, generate performance reports are all can be automated.

4. Use Separate Browsers or Profiles

When managing different brands, there’s certain risks of logging into the wrong account. Make use of tools like CtrlFire, to simulate multiple environments in virtual desktop browsers.

5. Monitor & Engage in Real Time

There should be always someone needed to monitor or giving replies swiftly. It just like making the “always online” feeling.

Do Smart, Not Do More

Managing multiple social media accounts just not more efforts, just need some smarter moves. With the right strategy, automation, and tools, you can scale your brand presence, boost engagement, and make it look effortless. So everything just doesn’t need to do it alone, all can just automated so you be able to live as the this title “Everywhere At Once”.