horecashow-blog

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What Makes a Great Chef?

Combine equal parts imagination and training.

Add a heaping dash of talent.

Top it off with the ability to stand over a hot stove for hours.

And don't forget a passion for food.

Join us at Horeca 2012 and meet the stars. These masters of the kitchen will discuss the ingredients that go into making a great chef.

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International Food Safety Seminar at Horeca 2012

The Federation of Chambers of Commerce, Industry and Agriculture in Lebanon (FCCIAL) and the Industrial Research Institute (IRI), and their partners, HORECA, the Lebanese Franchise Association (LFA), and other stakeholders, are planning a series of events under the title, National Campaign for Food Safety.

The issue of Food Safety touches all Lebanese, as well as all visitors to Lebanon. Therefore, it is hoped that the National Campaign (in its various components) will make a significant contribution towards preventing the adverse effects on human health from food-borne illnesses, and in enhancing Lebanon’s reputation as a warm, generous and hospitable tourist destination. Thefirst in this series of events is the International Food Safety Seminar, which is described in more detail below. 

OBJECTIVES OF THE SEMINAR

Because Food Safety affects the public at large, as well as important economic sectors, such as manufacturing, tourism and trade, FCCIAL, IRI and their partners are organizing a major event targeting a wide audience of professionals, business people, academia, R&D centers, and public institutions. The purpose of the seminar is to disseminate relevant information, through the intervention of local and international experts, connected to new trends in food-related hygienic best practices, as well new local and international regulatory requirements.

  SCOPE OF THE SEMINAR

FCCIAL, IRI and their partners hope that the seminar can shed light and impart useful knowledge on topics that are central to health and growing exports. Seminar participants will be empowered with a core set of skills revolving around: Certification of Food Restaurants; International Food Safety Trends; Compliance with GMP/GHP; Identifying Microbiological Criteria in Food Products; HACCP Implementation (ISO 22000 Standard); Food Labeling in theFood Safety Process; Food Packaging: Material in Contact with Food Products; Food Inspection in Lebanon; Food Safety: a Tool to Access International Markets; and, Food Safety and Franchising. 

TARGET AUDIENCE

Business owners; plant and production managers; Quality Assurance managers; export managers; CCIA members; universities and research institutes; food analysis laboratories; relevant NGOs; food consultants; and, students. FCCIAL, IRI and their partners also wish to attract officials, business people and professionals from regional countries: Syria, Jordan, UAE, KSA, Kuwait, Iraq, etc. 

Application Form:

Schedule at Horeca 2012:

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International Food Safety Seminar at Horeca 2012

SCOPE OF THE SEMINAR

FCCIAL, IRI and their partners hope that

the seminar can shed light and impart

useful knowledge on topics that are central

to health and growing exports. Seminar participants will be empowered with a core

set of skills revolving around: Certification of Food Restaurants; International Food Safety Trends; Compliance with GMP/GHP; Identifying Microbiological Criteria in Food Products; HACCP Implementation (ISO 22000 Standard); Food Labeling in the Food Safety Process; Food Packaging: Material in Contact with Food Products; Food Inspection in Lebanon; Food Safety: a Tool to Access International Markets; and, Food Safety and Franchising.

TARGET AUDIENCE

Business owners; plant and production managers; Quality Assurance managers; export managers; CCIA members; universities and research institutes; food analysis laboratories; relevant NGOs; food consultants; and, students. FCCIAL, IRI and their partners also wish to attract officials, business people and professionals from regional countries: Syria, Jordan, UAE, KSA, Kuwait, Iraq, etc.

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Fancy a Rose Martini?  All across the world – from our Beirut, London, New York, Berlin, West Hollywood, Dubai, and Miami – we take drinks seriously, whether we’re creating them, making them or consuming them. Because whether it’s the first coffee of the day, the best cocktail of the party or the last whisky of the night, we know how important it is to get it right.

Our magazines cover everything from how to mix the best of our cocktails at home, to what our bartenders get up to after hours, to trips to Mexico to taste the finest tequila.

All across the world, our articles are only as good as the people who live them. So if you think you could offer us something, or you just want to know more about what we do, or just wan to see this lovely martini be made, get in touch. March 20th is just around the corner. We'll see you at the show. 

Cheers!

-The Horeca Team

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Liban Pack - The Region's Best and Most Creative Packaging Company - At Horeca 2012

LibanPack Press Release

  Within the framework of the annual HEROCA 2012 exhibition, LibanPack, the Lebanese Packaging Center, will organize a Packaging Innovation Parc wherein the latest packaging trends will be presented. It is with this spirit of innovation and inspiration that LibanPack announces to the visitors and packaging enthusiasts to take a walk in its Innovation Parc, which is the first of its kind in the country and the region. 

  Aesthetics, sustainability and Technology are the pillars of this Packaging Innovation Parc.

  Design is often praised for its appeal to the consumer, and so LibanPack will bring to the Lebanese audience a collection of most original packaging items including creative package applications in a limited edition, from all over the world. The most recent advances in sustainable packaging brought from worldwide leaders in food and beverages industries will also be exhibited.

  Packaging turned to waste is a huge concern for the environment. Therefore, LibanPack actively promotes awareness about the famous 3Rs: Reduce, Reuse and Recycle. The Parc will showcase excellence of eco-designs by integrating art from packaging waste.

  The Innovation Parc will feature some of the most avant-garde smart packaging for food & beverages. Such packaging is often informative and accessible to the consumers.  As a matter of fact, it is these qualities that render it ‘smart’.  LibanPack will be a platform for offering exciting opportunities on smart packaging with regard to food safety, quality and convenience; it will aim to help both consumers and designers make better packaging choice.

  A centerpiece of the Innovation Parc will be the work of Lebanese students and talent who have participated in and presented winning projects for the annual StarPack Contest.  A champion of local talent, LibanPack views itself as an incubator of novel ideas and young designers. It is for this reason that StarPack was conceived as a vehicle for unleashing the creativity of university students, some of whose outstanding new packaging projects will be proudly displayed in the Innovation Parc.

    LibanPack is a private non-profit organization founded in 2008 with the joint support of UNIDO, and the Association of the Lebanese Industrialists.

To date, 90 of packaging, food and agricultural industries have joined LibanPack whose main objective is to increase the competitiveness of Lebanese products through improved packaging and labeling, and enable them therefore, to conquer foreign markets.

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Calling all Attendees, Food Lovers, Wine Connoisseurs, Brand Enthusiasts, and Generally Curious Horeca Lovers!

Want to win a special Horeca Show goody-bag? It's as easy as tweeting!

We mean, really, all you need to do is tweet to @HorecaLebanon during the show, visit our social media stand, and win! Here's how: 1. Follow us on Twitter - @HorecaLebanon 2. Tweet about what you’re doing at Horeca, which stands you’re visiting,     For example:          “Currently watching the opening ceremony at @HorecaLebaon”     3. Include this at the end:

@HorecaLebanon Don't forget to tag @HorecaLebanon - otherwise, we wouldn't know you joined! 5. We will be watching your tweets all over screens on the floor at Horeca throughout the show Oh, and you may ask, why should you follow us on Twitter? We give you

Exposure to the public

Stand Suggestions

Links, pictures, and articles to interesting articles related to you at Horeca at the show and in the future.

Recommendations on who else is on Social Media

So see you at the show!!!

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The Importance of Tradeshows

With our press conference announcing that the Horeca Show will be back this year, we thought it might be importnat to remind people about the importance of trade shows, particularly to their segment of the business. While many agents working at home may feel that they don’t have the time or simply don’t see the benefits of attending such shows, there is plenty of support to the contrary. According to surveys from leading business publications and organizations, participation in trade shows and other in-person events is critical for producing profits, maintaining clients and developing new business. Forbes, for instance, surveyed 750 business executives and found they “overwhelmingly agree that face-to-face meetings are not just preferable but necessary for building deeper, more profitable bonds with clients and business partners and maintaining productive relationships with co-workers.” An overwhelming 84 percent prefer in-person meetings to technology-enabled meetings, noting they are better for persuasion, leadership, engagement, accountability and decision-making. The magazine concluded that technology cannot substitute for in-person meetings when it comes to closing important business deals. An article in the Wall Street Journal notes that especially during tough economic times, “participating in trade shows is one of the smartest things a business owner can do.”  According to the newspaper, trade shows provide critical exposure to potential buyers and are essential for learning about unfamiliar markets, building personal relationships and getting an up-close look at the competition. And in “The Oxford Economics Study: The Return on Investment Business Travel,” 700 corporate executives and 500 business travelers surveyed estimate that 28 percent of current business would be lost without in-person meetings. Over half also stated that 5 to 20 percent of their company’s new customers were the result of trade show participation. And for agents working at home, it’s important to get out there and meet suppliers that you otherwise might not see. Without a brick-and-mortar office, you have to be more proactive in maintaining your connections to the industry. Of course, you have to be particular about which shows to attend and how best to capitalize on them. Still, in an a country like Lebanon and at a show like Horeca, the show can always boil down to it's most basic element: getting in touch with the brands and companies you love.   

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Horeca 2012: A Feast for the Sense

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Horeca Show Press Release

                                              Beirut, February 15, 2012

Horeca announces its 19th edition again under the theme of

Beirut Capital of Taste

 From 20 to 23 March at Biel 

A press conference held under the patronage of his Excellency Minister of Tourism, Mr. Fady Abboud on February 15, 2012 at Phoenicia hotel Beirut.

  Presidents of associations and syndicates from the hospitality industry expressed their support again for Horeca and announced the new activities and plans to this industry for the coming season.

  Joumana Dammous-Salamé, Managing Director of Hospitality Services announced the increase of demand for Horeca 2012 and she confirmed that 90% of the space has been reserved and she highlighted that “Horeca 2012 will be the occasion for industry professionals from the region to gather under one roof during the 4 days event, network and checkout the competition”.

Salamé and to close her welcome message, thanked all the partners and sponsors of Horeca, as well as Phoenicia Hotel and Le Vendome Beirut for their partnership.

Horeca will host more than 350 exhibitors from: France, Iran, Italy, Jordan, KSA, Poland, Thailand, Srilanka, Turkey and UAE.

As usual local and 15 international chefs will participate and preside the Hospitality Salon Culinaire; 15 categories and 200 cooks representing well known establishments.

  On this occasion, Press Award was distributed in recognition to the Lebanese media which have been following Horeca over the years.

The press conference was followed by a brunch at Eau de Vie

  -       END –

  Editors note

Horeca 2012 will open its doors from March 20 to 23rd from 4 to 9 pm and will welcome professionals from the hospitality industry along with the media.

  Many competitions and activities are conducted:

Ø  Hospitality Salon Culinaire

Ø  Live Junior Chef Competition

Ø  Wine & Beverage lab

Ø  Olive Oil Contest

Ø  World Culinary Heritage

Ø  Syndicate of Lebanese Food industries Forum

Ø  International Food Safety Seminar, Required Knowledge for Handling and Exporting Food by the Federation of Chambers of Commerce, Industry and Agriculture in Lebanon

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The HORECA trade show is where the industry's giants get the inside scoop on products (and deals) with their suppliers and get to talk one-on-one with the people behind each company and try out free samples.  In other words, it's the adult Halloween for food and beverage freaks :)

The best part is, HORECA wants to generate new ways with how people interact with the industry and each other. So, as Horeca draws near, we want to hear what the people think of the industry in Lebanon. What food brands do you love? What bars? What restaurants? What wine? 

Connect with us! Get a chance to network on our Website, Facebook Page and Twitter as well!

We want to hear the public's thoughts, and there are prizes in it as well. We'll keep you posted on that, but after last year's successful show, we've decided we want more of the public there: tweeting, facebooking, and connecting with us!

Beirut is the Capital of Taste, let's hear what the public has to say about it!

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