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Reblogging all this as I, too, am a sock. I, too, have reason to be careful about my identity getting out to the Nutwork and the Studio (technically I was paid by studio not nutwork, notice they mostly only ever talked to me about 2 shows hugely popular at SDCC both from the STUDIO but not on the same network.)
Most of the time I think I have more to fear from my fellow fans than I ever could from a pair of intertwined companies in Burbank. Hurting fellow fans just here to have a good time is cruel and ridiculous whether you work for the network or you’re a fellow fan.
S16 should’ve been market researched, the plot is too unbelievable to be anything but real life at this point.
Oh cool. They just gave me carte blanche permission to post the whole log. Here we come kids.
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4 years ago today.
I’ve read the comments that have been shared with this post... I honestly don’t think this was done to queerbait. They wanted to move away from queercoding to explicitly canon- in the undeniable no room for doubt sense- and after Chad Kennedy fiasco, this was their final avenue to try. The costs to do this (paying me, paying anyone else brought in, paying the 3rd party company that found me and the others, paying WB’s own market research company, the time away from their regular work that whoever was behind the glass had to miss to do this...) are huge and definitely not something a show with a limited budget would have spent without hoping for major payoff. Instead they likely got enough positive responses to let them do what they did but not go as far as the Showrunner and writers would’ve wanted. Trust that I felt then, and feel even more strongly now, that the writers, the cast, and all who worked for the show (and not the rancid nutwork) had our back and wanted Destiel to be completely, unquestionably canon at that point and from the results here they did all they could within the constraints the nutwork shackled them with.
Support the writers! Don’t take your frustrations out on the cast or crew- they all wanted what we did!
SPN did Market Research for Dean & Cas
Disclaimer: Yes this is a sock for safety reasons. Post is long, but please read it.
No shit there I was checking my email, as you do, and I saw I had a screener from one of the market research groups I’m signed up with. On average, I do a market research thing every 3-4 months because I like non-reportable money. And giving my opinions. And talking to people behind 2 way mirrors without having to go to a police station.
Market research itself was early December, 2016. First email contact with the screener was late October or early November.
I see it’s an “offsite,” meaning a market research company is subcontracted by another company who wants to do the market research at their own facility, but doesn’t want to find the participants on their own, so they use the Market research company (in this case Schlesinger and Associates) as an intermediary. I can’t remember if this screener identified itself as being for TV, not all do, some might identify only as entertainment, and some might be even more vague until you get into the screener. Regardless of the identification for the screener (TV or entertainment), I fill out almost every screener I receive unless it’s obvious, from the subject, they won’t want me (ie looking for certain types of professionals)- it didn’t matter, then, if the subject matter was something I particularly like, I would’ve filled it out anyway.
After normal, but more detailed than usual demographics questions, the screener asked about TV habits. Eventually, it said the word “fandom” and asked what TV fandoms I’d count myself in. It was roughly a list of 20 shows and listed “fandom” (defined as I watch every episode and read additional materials about the show. Note this is not what fandom itself would consider fandom, but people most fandom dwellers would still count as GA). Beyond fandom, one could indicate they: watch all episodes but don’t seek out more, watch most episodes, have seen some episodes, watched a few, or haven’t watched. (I just got a screener for soap operas and realized that part was the same and made note). Therefore, fandom, to corporate, are people who watch everything and maybe buy some swag for the show- magazines/shirts. Then, they asked about conventions I might have attended. And then asked about my dream vacation, so I babbled a lot about my dream to go to SDCC (I hadn’t at this point). Supernatural was on the list of shows, so I made sure I answered the essay questions about it, because why not? It was my favorite of what was listed. It was a long screener. I don’t remember the rest. Though sometimes I might remember a detail if a screener reminds me of it. Most fun screener I’ve filled out.
A few days/weeks later, I got a call for step 2- the phone screener for the people that sounded good when filling out the form. And where they try and make sure your answers match or fit that same person who answered them. I passed step 2, and was told there would be homework, and asked ifI’d have time for it, since I would only have so many days to watch the assigned material and write essays about them.
Homework arrives: I have to watch and write essays on all the bonus features of Supernatural S10. There might’ve been something in there from another year, too. And all the bonus features from some season of Big Bang Theory. Essays for all of it, too. And I mean essays, not short answers. It was like the SATs, and I was analyzing blooper reels (among other things). I still don’t get why they wanted essay questions on blooper reels, but I’ll always happily write one again cause that was the funniest essay to have to write!
I had to both print and bring and email all my answers ahead of time. I did not keep them. I’m honestly curious what I might’ve written.
So in December, I get to go to WB’s market research department. Fun fact: the entrance to that building faces what had recently been the Supernatural poster. I check in. At this point I think it’s a group. Because most market research is done in groups. Also they said I was there for the “DVD bonus features study”
I wait in the lobby, but I’m surprised there seem to be very few others around. I don’t think I got there too early, but all the others were taken back before me. And they didn’t seem to be there for the same study. Oh and I wore business casual clothes but had some show-based earrings for fun.
Finally a nice lady brings me back to a room. She turns off the lights and gives me a fancy remote and has me play with a new system for watching bonus features. I had to start with BBT. Then we did something else. Then I was allowed to scroll through and I picked Supernatural, and answered all the things. By this point I figured I would be released soonish because I was supposed to be there only for an hour. And this was at least half an hour at the most. No clock, though and cell phone off. Maybe this part went faster than I remember, but it was less interesting so it felt longer? Or less interesting compared to what came next.
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SPN did Market Research for Dean & Cas
Disclaimer: Yes this is a sock for safety reasons. Post is long, but please read it.
No shit there I was checking my email, as you do, and I saw I had a screener from one of the market research groups I’m signed up with. On average, I do a market research thing every 3-4 months because I like non-reportable money. And giving my opinions. And talking to people behind 2 way mirrors without having to go to a police station.
Market research itself was early December, 2016. First email contact with the screener was late October or early November.
I see it’s an “offsite,” meaning a market research company is subcontracted by another company who wants to do the market research at their own facility, but doesn’t want to find the participants on their own, so they use the Market research company (in this case Schlesinger and Associates) as an intermediary. I can’t remember if this screener identified itself as being for TV, not all do, some might identify only as entertainment, and some might be even more vague until you get into the screener. Regardless of the identification for the screener (TV or entertainment), I fill out almost every screener I receive unless it’s obvious, from the subject, they won’t want me (ie looking for certain types of professionals)- it didn’t matter, then, if the subject matter was something I particularly like, I would’ve filled it out anyway.
After normal, but more detailed than usual demographics questions, the screener asked about TV habits. Eventually, it said the word “fandom” and asked what TV fandoms I’d count myself in. It was roughly a list of 20 shows and listed “fandom” (defined as I watch every episode and read additional materials about the show. Note this is not what fandom itself would consider fandom, but people most fandom dwellers would still count as GA). Beyond fandom, one could indicate they: watch all episodes but don’t seek out more, watch most episodes, have seen some episodes, watched a few, or haven’t watched. (I just got a screener for soap operas and realized that part was the same and made note). Therefore, fandom, to corporate, are people who watch everything and maybe buy some swag for the show- magazines/shirts. Then, they asked about conventions I might have attended. And then asked about my dream vacation, so I babbled a lot about my dream to go to SDCC (I hadn’t at this point). Supernatural was on the list of shows, so I made sure I answered the essay questions about it, because why not? It was my favorite of what was listed. It was a long screener. I don’t remember the rest. Though sometimes I might remember a detail if a screener reminds me of it. Most fun screener I’ve filled out.
A few days/weeks later, I got a call for step 2- the phone screener for the people that sounded good when filling out the form. And where they try and make sure your answers match or fit that same person who answered them. I passed step 2, and was told there would be homework, and asked ifI’d have time for it, since I would only have so many days to watch the assigned material and write essays about them.
Homework arrives: I have to watch and write essays on all the bonus features of Supernatural S10. There might’ve been something in there from another year, too. And all the bonus features from some season of Big Bang Theory. Essays for all of it, too. And I mean essays, not short answers. It was like the SATs, and I was analyzing blooper reels (among other things). I still don’t get why they wanted essay questions on blooper reels, but I’ll always happily write one again cause that was the funniest essay to have to write!
I had to both print and bring and email all my answers ahead of time. I did not keep them. I’m honestly curious what I might’ve written.
So in December, I get to go to WB’s market research department. Fun fact: the entrance to that building faces what had recently been the Supernatural poster. I check in. At this point I think it’s a group. Because most market research is done in groups. Also they said I was there for the “DVD bonus features study”
I wait in the lobby, but I’m surprised there seem to be very few others around. I don’t think I got there too early, but all the others were taken back before me. And they didn’t seem to be there for the same study. Oh and I wore business casual clothes but had some show-based earrings for fun.
Finally a nice lady brings me back to a room. She turns off the lights and gives me a fancy remote and has me play with a new system for watching bonus features. I had to start with BBT. Then we did something else. Then I was allowed to scroll through and I picked Supernatural, and answered all the things. By this point I figured I would be released soonish because I was supposed to be there only for an hour. And this was at least half an hour at the most. No clock, though and cell phone off. Maybe this part went faster than I remember, but it was less interesting so it felt longer? Or less interesting compared to what came next.
Keep reading
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https://fandomdebunker.tumblr.com/post/635361320823390208/the-rumor-that-supernatural-carried-out-market It’s all true. Fandomdebunker contacted me to prove it for people who are skeptical.
SPN did Market Research for Dean & Cas
Disclaimer: Yes this is a sock for safety reasons. Post is long, but please read it.
No shit there I was checking my email, as you do, and I saw I had a screener from one of the market research groups I’m signed up with. On average, I do a market research thing every 3-4 months because I like non-reportable money. And giving my opinions. And talking to people behind 2 way mirrors without having to go to a police station.
Market research itself was early December, 2016. First email contact with the screener was late October or early November.
I see it’s an “offsite,” meaning a market research company is subcontracted by another company who wants to do the market research at their own facility, but doesn’t want to find the participants on their own, so they use the Market research company (in this case Schlesinger and Associates) as an intermediary. I can’t remember if this screener identified itself as being for TV, not all do, some might identify only as entertainment, and some might be even more vague until you get into the screener. Regardless of the identification for the screener (TV or entertainment), I fill out almost every screener I receive unless it’s obvious, from the subject, they won’t want me (ie looking for certain types of professionals)- it didn’t matter, then, if the subject matter was something I particularly like, I would’ve filled it out anyway.
After normal, but more detailed than usual demographics questions, the screener asked about TV habits. Eventually, it said the word “fandom” and asked what TV fandoms I’d count myself in. It was roughly a list of 20 shows and listed “fandom” (defined as I watch every episode and read additional materials about the show. Note this is not what fandom itself would consider fandom, but people most fandom dwellers would still count as GA). Beyond fandom, one could indicate they: watch all episodes but don’t seek out more, watch most episodes, have seen some episodes, watched a few, or haven’t watched. (I just got a screener for soap operas and realized that part was the same and made note). Therefore, fandom, to corporate, are people who watch everything and maybe buy some swag for the show- magazines/shirts. Then, they asked about conventions I might have attended. And then asked about my dream vacation, so I babbled a lot about my dream to go to SDCC (I hadn’t at this point). Supernatural was on the list of shows, so I made sure I answered the essay questions about it, because why not? It was my favorite of what was listed. It was a long screener. I don’t remember the rest. Though sometimes I might remember a detail if a screener reminds me of it. Most fun screener I’ve filled out.
A few days/weeks later, I got a call for step 2- the phone screener for the people that sounded good when filling out the form. And where they try and make sure your answers match or fit that same person who answered them. I passed step 2, and was told there would be homework, and asked ifI’d have time for it, since I would only have so many days to watch the assigned material and write essays about them.
Homework arrives: I have to watch and write essays on all the bonus features of Supernatural S10. There might’ve been something in there from another year, too. And all the bonus features from some season of Big Bang Theory. Essays for all of it, too. And I mean essays, not short answers. It was like the SATs, and I was analyzing blooper reels (among other things). I still don’t get why they wanted essay questions on blooper reels, but I’ll always happily write one again cause that was the funniest essay to have to write!
I had to both print and bring and email all my answers ahead of time. I did not keep them. I’m honestly curious what I might’ve written.
So in December, I get to go to WB’s market research department. Fun fact: the entrance to that building faces what had recently been the Supernatural poster. I check in. At this point I think it’s a group. Because most market research is done in groups. Also they said I was there for the “DVD bonus features study”
I wait in the lobby, but I’m surprised there seem to be very few others around. I don’t think I got there too early, but all the others were taken back before me. And they didn’t seem to be there for the same study. Oh and I wore business casual clothes but had some show-based earrings for fun.
Finally a nice lady brings me back to a room. She turns off the lights and gives me a fancy remote and has me play with a new system for watching bonus features. I had to start with BBT. Then we did something else. Then I was allowed to scroll through and I picked Supernatural, and answered all the things. By this point I figured I would be released soonish because I was supposed to be there only for an hour. And this was at least half an hour at the most. No clock, though and cell phone off. Maybe this part went faster than I remember, but it was less interesting so it felt longer? Or less interesting compared to what came next.
Keep reading
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I think they did. I suspect I wasn’t the only one positive about Destiel but... I have no idea. I know my efforts helped. I don’t know how many others or if anyone else was kept for extra time. I do think I helped get all we got green lit. I just don’t know why it’s obvious the network backtracked after the covid shut down. Not all fans can tell they made an impact on a thing they loved but I count myself lucky I could. I just wish tptb hadn’t flipped and changed their mind. We’ll always have 1518.
SPN did Market Research for Dean & Cas
Disclaimer: Yes this is a sock for safety reasons. Post is long, but please read it.
No shit there I was checking my email, as you do, and I saw I had a screener from one of the market research groups I’m signed up with. On average, I do a market research thing every 3-4 months because I like non-reportable money. And giving my opinions. And talking to people behind 2 way mirrors without having to go to a police station.
Market research itself was early December, 2016. First email contact with the screener was late October or early November.
I see it’s an “offsite,” meaning a market research company is subcontracted by another company who wants to do the market research at their own facility, but doesn’t want to find the participants on their own, so they use the Market research company (in this case Schlesinger and Associates) as an intermediary. I can’t remember if this screener identified itself as being for TV, not all do, some might identify only as entertainment, and some might be even more vague until you get into the screener. Regardless of the identification for the screener (TV or entertainment), I fill out almost every screener I receive unless it’s obvious, from the subject, they won’t want me (ie looking for certain types of professionals)- it didn’t matter, then, if the subject matter was something I particularly like, I would’ve filled it out anyway.
After normal, but more detailed than usual demographics questions, the screener asked about TV habits. Eventually, it said the word “fandom” and asked what TV fandoms I’d count myself in. It was roughly a list of 20 shows and listed “fandom” (defined as I watch every episode and read additional materials about the show. Note this is not what fandom itself would consider fandom, but people most fandom dwellers would still count as GA). Beyond fandom, one could indicate they: watch all episodes but don’t seek out more, watch most episodes, have seen some episodes, watched a few, or haven’t watched. (I just got a screener for soap operas and realized that part was the same and made note). Therefore, fandom, to corporate, are people who watch everything and maybe buy some swag for the show- magazines/shirts. Then, they asked about conventions I might have attended. And then asked about my dream vacation, so I babbled a lot about my dream to go to SDCC (I hadn’t at this point). Supernatural was on the list of shows, so I made sure I answered the essay questions about it, because why not? It was my favorite of what was listed. It was a long screener. I don’t remember the rest. Though sometimes I might remember a detail if a screener reminds me of it. Most fun screener I’ve filled out.
A few days/weeks later, I got a call for step 2- the phone screener for the people that sounded good when filling out the form. And where they try and make sure your answers match or fit that same person who answered them. I passed step 2, and was told there would be homework, and asked ifI’d have time for it, since I would only have so many days to watch the assigned material and write essays about them.
Homework arrives: I have to watch and write essays on all the bonus features of Supernatural S10. There might’ve been something in there from another year, too. And all the bonus features from some season of Big Bang Theory. Essays for all of it, too. And I mean essays, not short answers. It was like the SATs, and I was analyzing blooper reels (among other things). I still don’t get why they wanted essay questions on blooper reels, but I’ll always happily write one again cause that was the funniest essay to have to write!
I had to both print and bring and email all my answers ahead of time. I did not keep them. I’m honestly curious what I might’ve written.
So in December, I get to go to WB’s market research department. Fun fact: the entrance to that building faces what had recently been the Supernatural poster. I check in. At this point I think it’s a group. Because most market research is done in groups. Also they said I was there for the “DVD bonus features study”
I wait in the lobby, but I’m surprised there seem to be very few others around. I don’t think I got there too early, but all the others were taken back before me. And they didn’t seem to be there for the same study. Oh and I wore business casual clothes but had some show-based earrings for fun.
Finally a nice lady brings me back to a room. She turns off the lights and gives me a fancy remote and has me play with a new system for watching bonus features. I had to start with BBT. Then we did something else. Then I was allowed to scroll through and I picked Supernatural, and answered all the things. By this point I figured I would be released soonish because I was supposed to be there only for an hour. And this was at least half an hour at the most. No clock, though and cell phone off. Maybe this part went faster than I remember, but it was less interesting so it felt longer? Or less interesting compared to what came next.
Keep reading
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I think they did. I suspect I wasn’t the only one positive about Destiel but... I have no idea. I know my efforts helped. I don’t know how many others or if anyone else was kept for extra time. I do think I helped get all we got green lit. I just don’t know why it’s obvious the network backtracked after the covid shut down. Not all fans can tell they made an impact on a thing they loved but I count myself lucky I could. I just wish tptb hadn’t flipped and changed their mind. We’ll always have 1518.
SPN did Market Research for Dean & Cas
Disclaimer: Yes this is a sock for safety reasons. Post is long, but please read it.
No shit there I was checking my email, as you do, and I saw I had a screener from one of the market research groups I’m signed up with. On average, I do a market research thing every 3-4 months because I like non-reportable money. And giving my opinions. And talking to people behind 2 way mirrors without having to go to a police station.
Market research itself was early December, 2016. First email contact with the screener was late October or early November.
I see it’s an “offsite,” meaning a market research company is subcontracted by another company who wants to do the market research at their own facility, but doesn’t want to find the participants on their own, so they use the Market research company (in this case Schlesinger and Associates) as an intermediary. I can’t remember if this screener identified itself as being for TV, not all do, some might identify only as entertainment, and some might be even more vague until you get into the screener. Regardless of the identification for the screener (TV or entertainment), I fill out almost every screener I receive unless it’s obvious, from the subject, they won’t want me (ie looking for certain types of professionals)- it didn’t matter, then, if the subject matter was something I particularly like, I would’ve filled it out anyway.
After normal, but more detailed than usual demographics questions, the screener asked about TV habits. Eventually, it said the word “fandom” and asked what TV fandoms I’d count myself in. It was roughly a list of 20 shows and listed “fandom” (defined as I watch every episode and read additional materials about the show. Note this is not what fandom itself would consider fandom, but people most fandom dwellers would still count as GA). Beyond fandom, one could indicate they: watch all episodes but don’t seek out more, watch most episodes, have seen some episodes, watched a few, or haven’t watched. (I just got a screener for soap operas and realized that part was the same and made note). Therefore, fandom, to corporate, are people who watch everything and maybe buy some swag for the show- magazines/shirts. Then, they asked about conventions I might have attended. And then asked about my dream vacation, so I babbled a lot about my dream to go to SDCC (I hadn’t at this point). Supernatural was on the list of shows, so I made sure I answered the essay questions about it, because why not? It was my favorite of what was listed. It was a long screener. I don’t remember the rest. Though sometimes I might remember a detail if a screener reminds me of it. Most fun screener I’ve filled out.
A few days/weeks later, I got a call for step 2- the phone screener for the people that sounded good when filling out the form. And where they try and make sure your answers match or fit that same person who answered them. I passed step 2, and was told there would be homework, and asked ifI’d have time for it, since I would only have so many days to watch the assigned material and write essays about them.
Homework arrives: I have to watch and write essays on all the bonus features of Supernatural S10. There might’ve been something in there from another year, too. And all the bonus features from some season of Big Bang Theory. Essays for all of it, too. And I mean essays, not short answers. It was like the SATs, and I was analyzing blooper reels (among other things). I still don’t get why they wanted essay questions on blooper reels, but I’ll always happily write one again cause that was the funniest essay to have to write!
I had to both print and bring and email all my answers ahead of time. I did not keep them. I’m honestly curious what I might’ve written.
So in December, I get to go to WB’s market research department. Fun fact: the entrance to that building faces what had recently been the Supernatural poster. I check in. At this point I think it’s a group. Because most market research is done in groups. Also they said I was there for the “DVD bonus features study”
I wait in the lobby, but I’m surprised there seem to be very few others around. I don’t think I got there too early, but all the others were taken back before me. And they didn’t seem to be there for the same study. Oh and I wore business casual clothes but had some show-based earrings for fun.
Finally a nice lady brings me back to a room. She turns off the lights and gives me a fancy remote and has me play with a new system for watching bonus features. I had to start with BBT. Then we did something else. Then I was allowed to scroll through and I picked Supernatural, and answered all the things. By this point I figured I would be released soonish because I was supposed to be there only for an hour. And this was at least half an hour at the most. No clock, though and cell phone off. Maybe this part went faster than I remember, but it was less interesting so it felt longer? Or less interesting compared to what came next.
Keep reading
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The rumor that Supernatural carried out market research about Dean & Castiel has been CONFIRMED
On November 20, 2020, an anonymous individual using a specially created account shared a post on Tumblr in which they describe a market research study they participated in during late 2016. Throughout this post, we’ll refer to this person as their username, @hurdlehoops.
The post (which can be read in full here) details the process of how Hurdlehoops came to participate in this study, and what it entailed.
While some aspects of the post do include minor speculation–such as the possibility that one or more of the writers might have been brought into the adjacent room during the interview process, due to the interview’s proximity to the SPN offices–this speculation is clearly presented as such, and does not affect the reliability of the rest of the information provided.
We’ve listed a bare-bones breakdown of the post below:
Hurdlehoops received an email invitation to participate in an online screener for a market research study This online screener consisted mostly of demographic questions, with some general questions about TV viewing habits.
Hurdlehoops was contacted for a secondary phone screener This phone screener was mostly used to confirm the information collected as part of the initial screener, and to determine whether Hurdlehoops was suitable for the study. At the end of this phone screener–
Hurdlehoops was given a homework assignment This assignment consisted of a series of multiple choice, short answer, and long answer questions about Season 10 of Supernatural, as well as another set of questions about The Big Bang Theory. We will note that while Hurdlehoops states that they wrote full essays for the long answer portion of the homework, this appears to be more than the study asked for at this stage. This did not seem to have any negative effect on the market research organizer’s decision to invite Hurdlehoops to continue.
Hurdlehoops attended the in-person study itself This was a one-on-one interview which included a further series of demographic questions, followed by viewing footage and DVD extras, and then an in-depth question session regarding Dean and Castiel’s emotions in what is commonly referred to as “The Crypt Scene” from 8.17 Goodbye Stranger. After Hurdlehoops mentioned their read of Dean as bisexual, the questions shifted to focus on Dean’s sexuality and the relationship between the characters. This study took place at Warner Bros Studios in Burbank, CA on December 6th 2016, and lasted for over two hours rather than the single hour initially arranged.
In order to help alleviate concern from fandom regarding the veracity of Hurdlehoops’ claims, we have obtained some evidence of the study in question, which we have scrubbed of all personal identifying information and screen captured below:
Confidentiality prevents us from publicly sharing Hurdlehoops’ true identity, the content of the information packets that were provided to them, or any further details beyond those shown in the screenshot above, however we can confirm that Hurdlehoops is known and trusted by members of the Fandom (de)Bunker team, and that the evidence they have shared with us directly supports their claims.
Based on the available information, we consider this rumor CONFIRMED.
Notes:
A “screener” in this context is a series of preliminary questions used to determine whether or not an individual fits into a range of demographics that are required for the actual study.
If you also participated in this particular study in 2016, or another SPN market research study with a similar focus, we’d be happy to add any additional evidence that you may have to this post.
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This was in 2016. The writers and show runners have been fighting for us for a long time. They’d only do market research if previous attempts hadn’t worked.
SPN did Market Research for Dean & Cas
Disclaimer: Yes this is a sock for safety reasons. Post is long, but please read it.
No shit there I was checking my email, as you do, and I saw I had a screener from one of the market research groups I’m signed up with. On average, I do a market research thing every 3-4 months because I like non-reportable money. And giving my opinions. And talking to people behind 2 way mirrors without having to go to a police station.
Market research itself was early December, 2016. First email contact with the screener was late October or early November.
I see it’s an “offsite,” meaning a market research company is subcontracted by another company who wants to do the market research at their own facility, but doesn’t want to find the participants on their own, so they use the Market research company (in this case Schlesinger and Associates) as an intermediary. I can’t remember if this screener identified itself as being for TV, not all do, some might identify only as entertainment, and some might be even more vague until you get into the screener. Regardless of the identification for the screener (TV or entertainment), I fill out almost every screener I receive unless it’s obvious, from the subject, they won’t want me (ie looking for certain types of professionals)- it didn’t matter, then, if the subject matter was something I particularly like, I would’ve filled it out anyway.
After normal, but more detailed than usual demographics questions, the screener asked about TV habits. Eventually, it said the word “fandom” and asked what TV fandoms I’d count myself in. It was roughly a list of 20 shows and listed “fandom” (defined as I watch every episode and read additional materials about the show. Note this is not what fandom itself would consider fandom, but people most fandom dwellers would still count as GA). Beyond fandom, one could indicate they: watch all episodes but don’t seek out more, watch most episodes, have seen some episodes, watched a few, or haven’t watched. (I just got a screener for soap operas and realized that part was the same and made note). Therefore, fandom, to corporate, are people who watch everything and maybe buy some swag for the show- magazines/shirts. Then, they asked about conventions I might have attended. And then asked about my dream vacation, so I babbled a lot about my dream to go to SDCC (I hadn’t at this point). Supernatural was on the list of shows, so I made sure I answered the essay questions about it, because why not? It was my favorite of what was listed. It was a long screener. I don’t remember the rest. Though sometimes I might remember a detail if a screener reminds me of it. Most fun screener I’ve filled out.
A few days/weeks later, I got a call for step 2- the phone screener for the people that sounded good when filling out the form. And where they try and make sure your answers match or fit that same person who answered them. I passed step 2, and was told there would be homework, and asked ifI’d have time for it, since I would only have so many days to watch the assigned material and write essays about them.
Homework arrives: I have to watch and write essays on all the bonus features of Supernatural S10. There might’ve been something in there from another year, too. And all the bonus features from some season of Big Bang Theory. Essays for all of it, too. And I mean essays, not short answers. It was like the SATs, and I was analyzing blooper reels (among other things). I still don’t get why they wanted essay questions on blooper reels, but I’ll always happily write one again cause that was the funniest essay to have to write!
I had to both print and bring and email all my answers ahead of time. I did not keep them. I’m honestly curious what I might’ve written.
So in December, I get to go to WB’s market research department. Fun fact: the entrance to that building faces what had recently been the Supernatural poster. I check in. At this point I think it’s a group. Because most market research is done in groups. Also they said I was there for the “DVD bonus features study”
I wait in the lobby, but I’m surprised there seem to be very few others around. I don’t think I got there too early, but all the others were taken back before me. And they didn’t seem to be there for the same study. Oh and I wore business casual clothes but had some show-based earrings for fun.
Finally a nice lady brings me back to a room. She turns off the lights and gives me a fancy remote and has me play with a new system for watching bonus features. I had to start with BBT. Then we did something else. Then I was allowed to scroll through and I picked Supernatural, and answered all the things. By this point I figured I would be released soonish because I was supposed to be there only for an hour. And this was at least half an hour at the most. No clock, though and cell phone off. Maybe this part went faster than I remember, but it was less interesting so it felt longer? Or less interesting compared to what came next.
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This was in 2016. The writers and show runners have been fighting for us for a long time. They’d only do market research if previous attempts hadn’t worked.
SPN did Market Research for Dean & Cas
Disclaimer: Yes this is a sock for safety reasons. Post is long, but please read it.
No shit there I was checking my email, as you do, and I saw I had a screener from one of the market research groups I’m signed up with. On average, I do a market research thing every 3-4 months because I like non-reportable money. And giving my opinions. And talking to people behind 2 way mirrors without having to go to a police station.
Market research itself was early December, 2016. First email contact with the screener was late October or early November.
I see it’s an “offsite,” meaning a market research company is subcontracted by another company who wants to do the market research at their own facility, but doesn’t want to find the participants on their own, so they use the Market research company (in this case Schlesinger and Associates) as an intermediary. I can’t remember if this screener identified itself as being for TV, not all do, some might identify only as entertainment, and some might be even more vague until you get into the screener. Regardless of the identification for the screener (TV or entertainment), I fill out almost every screener I receive unless it’s obvious, from the subject, they won’t want me (ie looking for certain types of professionals)- it didn’t matter, then, if the subject matter was something I particularly like, I would’ve filled it out anyway.
After normal, but more detailed than usual demographics questions, the screener asked about TV habits. Eventually, it said the word “fandom” and asked what TV fandoms I’d count myself in. It was roughly a list of 20 shows and listed “fandom” (defined as I watch every episode and read additional materials about the show. Note this is not what fandom itself would consider fandom, but people most fandom dwellers would still count as GA). Beyond fandom, one could indicate they: watch all episodes but don’t seek out more, watch most episodes, have seen some episodes, watched a few, or haven’t watched. (I just got a screener for soap operas and realized that part was the same and made note). Therefore, fandom, to corporate, are people who watch everything and maybe buy some swag for the show- magazines/shirts. Then, they asked about conventions I might have attended. And then asked about my dream vacation, so I babbled a lot about my dream to go to SDCC (I hadn’t at this point). Supernatural was on the list of shows, so I made sure I answered the essay questions about it, because why not? It was my favorite of what was listed. It was a long screener. I don’t remember the rest. Though sometimes I might remember a detail if a screener reminds me of it. Most fun screener I’ve filled out.
A few days/weeks later, I got a call for step 2- the phone screener for the people that sounded good when filling out the form. And where they try and make sure your answers match or fit that same person who answered them. I passed step 2, and was told there would be homework, and asked ifI’d have time for it, since I would only have so many days to watch the assigned material and write essays about them.
Homework arrives: I have to watch and write essays on all the bonus features of Supernatural S10. There might’ve been something in there from another year, too. And all the bonus features from some season of Big Bang Theory. Essays for all of it, too. And I mean essays, not short answers. It was like the SATs, and I was analyzing blooper reels (among other things). I still don’t get why they wanted essay questions on blooper reels, but I’ll always happily write one again cause that was the funniest essay to have to write!
I had to both print and bring and email all my answers ahead of time. I did not keep them. I’m honestly curious what I might’ve written.
So in December, I get to go to WB’s market research department. Fun fact: the entrance to that building faces what had recently been the Supernatural poster. I check in. At this point I think it’s a group. Because most market research is done in groups. Also they said I was there for the “DVD bonus features study”
I wait in the lobby, but I’m surprised there seem to be very few others around. I don’t think I got there too early, but all the others were taken back before me. And they didn’t seem to be there for the same study. Oh and I wore business casual clothes but had some show-based earrings for fun.
Finally a nice lady brings me back to a room. She turns off the lights and gives me a fancy remote and has me play with a new system for watching bonus features. I had to start with BBT. Then we did something else. Then I was allowed to scroll through and I picked Supernatural, and answered all the things. By this point I figured I would be released soonish because I was supposed to be there only for an hour. And this was at least half an hour at the most. No clock, though and cell phone off. Maybe this part went faster than I remember, but it was less interesting so it felt longer? Or less interesting compared to what came next.
Keep reading
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·
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Text
This was in 2016. The writers and show runners have been fighting for us for a long time. They’d only do market research if previous attempts hadn’t worked.
SPN did Market Research for Dean & Cas
Disclaimer: Yes this is a sock for safety reasons. Post is long, but please read it.
No shit there I was checking my email, as you do, and I saw I had a screener from one of the market research groups I’m signed up with. On average, I do a market research thing every 3-4 months because I like non-reportable money. And giving my opinions. And talking to people behind 2 way mirrors without having to go to a police station.
Market research itself was early December, 2016. First email contact with the screener was late October or early November.
I see it’s an “offsite,” meaning a market research company is subcontracted by another company who wants to do the market research at their own facility, but doesn’t want to find the participants on their own, so they use the Market research company (in this case Schlesinger and Associates) as an intermediary. I can’t remember if this screener identified itself as being for TV, not all do, some might identify only as entertainment, and some might be even more vague until you get into the screener. Regardless of the identification for the screener (TV or entertainment), I fill out almost every screener I receive unless it’s obvious, from the subject, they won’t want me (ie looking for certain types of professionals)- it didn’t matter, then, if the subject matter was something I particularly like, I would’ve filled it out anyway.
After normal, but more detailed than usual demographics questions, the screener asked about TV habits. Eventually, it said the word “fandom” and asked what TV fandoms I’d count myself in. It was roughly a list of 20 shows and listed “fandom” (defined as I watch every episode and read additional materials about the show. Note this is not what fandom itself would consider fandom, but people most fandom dwellers would still count as GA). Beyond fandom, one could indicate they: watch all episodes but don’t seek out more, watch most episodes, have seen some episodes, watched a few, or haven’t watched. (I just got a screener for soap operas and realized that part was the same and made note). Therefore, fandom, to corporate, are people who watch everything and maybe buy some swag for the show- magazines/shirts. Then, they asked about conventions I might have attended. And then asked about my dream vacation, so I babbled a lot about my dream to go to SDCC (I hadn’t at this point). Supernatural was on the list of shows, so I made sure I answered the essay questions about it, because why not? It was my favorite of what was listed. It was a long screener. I don’t remember the rest. Though sometimes I might remember a detail if a screener reminds me of it. Most fun screener I’ve filled out.
A few days/weeks later, I got a call for step 2- the phone screener for the people that sounded good when filling out the form. And where they try and make sure your answers match or fit that same person who answered them. I passed step 2, and was told there would be homework, and asked ifI’d have time for it, since I would only have so many days to watch the assigned material and write essays about them.
Homework arrives: I have to watch and write essays on all the bonus features of Supernatural S10. There might’ve been something in there from another year, too. And all the bonus features from some season of Big Bang Theory. Essays for all of it, too. And I mean essays, not short answers. It was like the SATs, and I was analyzing blooper reels (among other things). I still don’t get why they wanted essay questions on blooper reels, but I’ll always happily write one again cause that was the funniest essay to have to write!
I had to both print and bring and email all my answers ahead of time. I did not keep them. I’m honestly curious what I might’ve written.
So in December, I get to go to WB’s market research department. Fun fact: the entrance to that building faces what had recently been the Supernatural poster. I check in. At this point I think it’s a group. Because most market research is done in groups. Also they said I was there for the “DVD bonus features study”
I wait in the lobby, but I’m surprised there seem to be very few others around. I don’t think I got there too early, but all the others were taken back before me. And they didn’t seem to be there for the same study. Oh and I wore business casual clothes but had some show-based earrings for fun.
Finally a nice lady brings me back to a room. She turns off the lights and gives me a fancy remote and has me play with a new system for watching bonus features. I had to start with BBT. Then we did something else. Then I was allowed to scroll through and I picked Supernatural, and answered all the things. By this point I figured I would be released soonish because I was supposed to be there only for an hour. And this was at least half an hour at the most. No clock, though and cell phone off. Maybe this part went faster than I remember, but it was less interesting so it felt longer? Or less interesting compared to what came next.
Keep reading
3K notes
·
View notes
Text
SPN did Market Research for Dean & Cas
Disclaimer: Yes this is a sock for safety reasons. Post is long, but please read it.
No shit there I was checking my email, as you do, and I saw I had a screener from one of the market research groups I’m signed up with. On average, I do a market research thing every 3-4 months because I like non-reportable money. And giving my opinions. And talking to people behind 2 way mirrors without having to go to a police station.
Market research itself was early December, 2016. First email contact with the screener was late October or early November.
I see it’s an “offsite,” meaning a market research company is subcontracted by another company who wants to do the market research at their own facility, but doesn't want to find the participants on their own, so they use the Market research company (in this case Schlesinger and Associates) as an intermediary. I can’t remember if this screener identified itself as being for TV, not all do, some might identify only as entertainment, and some might be even more vague until you get into the screener. Regardless of the identification for the screener (TV or entertainment), I fill out almost every screener I receive unless it’s obvious, from the subject, they won’t want me (ie looking for certain types of professionals)- it didn’t matter, then, if the subject matter was something I particularly like, I would’ve filled it out anyway.
After normal, but more detailed than usual demographics questions, the screener asked about TV habits. Eventually, it said the word “fandom” and asked what TV fandoms I’d count myself in. It was roughly a list of 20 shows and listed “fandom” (defined as I watch every episode and read additional materials about the show. Note this is not what fandom itself would consider fandom, but people most fandom dwellers would still count as GA). Beyond fandom, one could indicate they: watch all episodes but don’t seek out more, watch most episodes, have seen some episodes, watched a few, or haven’t watched. (I just got a screener for soap operas and realized that part was the same and made note). Therefore, fandom, to corporate, are people who watch everything and maybe buy some swag for the show- magazines/shirts. Then, they asked about conventions I might have attended. And then asked about my dream vacation, so I babbled a lot about my dream to go to SDCC (I hadn’t at this point). Supernatural was on the list of shows, so I made sure I answered the essay questions about it, because why not? It was my favorite of what was listed. It was a long screener. I don’t remember the rest. Though sometimes I might remember a detail if a screener reminds me of it. Most fun screener I’ve filled out.
A few days/weeks later, I got a call for step 2- the phone screener for the people that sounded good when filling out the form. And where they try and make sure your answers match or fit that same person who answered them. I passed step 2, and was told there would be homework, and asked ifI’d have time for it, since I would only have so many days to watch the assigned material and write essays about them.
Homework arrives: I have to watch and write essays on all the bonus features of Supernatural S10. There might’ve been something in there from another year, too. And all the bonus features from some season of Big Bang Theory. Essays for all of it, too. And I mean essays, not short answers. It was like the SATs, and I was analyzing blooper reels (among other things). I still don’t get why they wanted essay questions on blooper reels, but I’ll always happily write one again cause that was the funniest essay to have to write!
I had to both print and bring and email all my answers ahead of time. I did not keep them. I’m honestly curious what I might’ve written.
So in December, I get to go to WB’s market research department. Fun fact: the entrance to that building faces what had recently been the Supernatural poster. I check in. At this point I think it’s a group. Because most market research is done in groups. Also they said I was there for the “DVD bonus features study”
I wait in the lobby, but I’m surprised there seem to be very few others around. I don’t think I got there too early, but all the others were taken back before me. And they didn’t seem to be there for the same study. Oh and I wore business casual clothes but had some show-based earrings for fun.
Finally a nice lady brings me back to a room. She turns off the lights and gives me a fancy remote and has me play with a new system for watching bonus features. I had to start with BBT. Then we did something else. Then I was allowed to scroll through and I picked Supernatural, and answered all the things. By this point I figured I would be released soonish because I was supposed to be there only for an hour. And this was at least half an hour at the most. No clock, though and cell phone off. Maybe this part went faster than I remember, but it was less interesting so it felt longer? Or less interesting compared to what came next.
We switch gears. I’m no longer allowed to pick what we watch and talk about my thoughts on if SDCC panels belong in bonus features. (Me: should have a preorder and you get to watch it when the season airs with DVD to arrive when season ends. Silly to watch it after the season when it’s mostly vague spoilers for the first episode or so). Obviously WB doesn’t listen to me about everything.
Oh! In the screener as part of normal demographics, I was asked about my sexuality. It isn’t completely rare (I can talk about another market research where you had to be queer to be part of it), but there were some short answers about representation or something similar. Something that is significant *now,* but at the time I didn’t notice as being too weird. Since they probably had me listed to the people behind the mirror as X (if they even got my name) Y resident, bisexual, age. I very specifically said stuff to her about representation cause I wasn’t gonna miss my shot.
Anyway so we switch from dvd extras and she queues up video from another file.
She puts a scene of Supernatural on and has me watch. Then repeats it. And asks questions about my opinions on what’s happening. Then has me watch and only pay attention to Character D and tell her what I think his emotions are. Then again but with Character C.
Complete torture… lol… at this point I’m confused, but enjoying this torture.
So there I am watching the Crypt scene over and over and analyzing it. And talking about their feelings.
And then I stop her and say something to the effect of “look I’m bi. There’s not a lot of good representation on what being bi is like. But from episode 1 I’ve known Dean is Bi.” And I babbled about how important a macho badass but closeted character is for representation. And that I hoped they did more with that. I included some anecdotes from other lgbtq friends and straight allies and how they all felt as I did- Dean is Bi, Cas is whatever he wants to identify as, and we felt we recognized our experiences on the screen and hoped for continued and louder representation.
Bam. My interviewer was called out of the room by the people behind the mirror. Suddenly I’m getting a whole new set of questions
Like this is the most baffling and amazing thing that's happened to me in years. It imprinted in my mind, and I haven’t mentioned it to too many people, because of the NDA and being afraid to jinx things. But now I don’t feel like it matters to be as quiet. Obviously I don’t want WB to go after me but... market research isn’t unusual, just mostly used for spin-offs or new shows not for plot points of shows already happening. At least, that’s my understanding.
The interviewer comes back after a short discussion with whoever was behind the glass. Asks a few more questions
We’re now very much going into various things about what I’d just said. I took my shot. And apparently it paid off big time. At some point she’s pulled out of the room again and given a paper with more questions. Some were about Dean’s bisexuality, or how I, and anecdotally my friends, saw him as bisexual. Others were about the potential romance. None, that I remember, were about Castiel’s sexuality- I guess that was a given or not important.
I don’t know if any of the writers were behind the glass from the beginning, but I felt like they stalled to get someone there, maybe.
The interviewer was baffled and made sure I knew nothing that was happening was normal. They wanted to ask me more questions than they usually care to get out of their market research volunteers.
So those are the most important parts. Basically almost everything I was asked after that was about character analysis and queerness and a whole bunch of other things that were related (I also mentioned needing more disability rep, too). I was back there for at least 2 hours.
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