hybridglobalpublishing-blog - Tumblr blog

[hybridglobalpublishing-blog]

[hybridglobalpublishing-blog]

Rethinking Your Author’s Online Presence

It’s never a bad thing for authors to regularly check up on how their social media is helping them, after all, it’s one of the most important tools for book marketing these days. But is your online presence doing all that it can potentially do? Have you identified areas where it could use some improvement?

Continue Reading...

Photo credit: State Library of New South Wales collection via VisualHunt.com / No known copyright restrictions

[hybridglobalpublishing-blog]

“Entertainment Snacking”: The Biggest Issue in Publishing

“WHILE THE THREAT OF E-BOOK FORMAT DOMINANCE, and the price deflation that comes with it, has largely passed, digitization continues to drive significant book buyer behavior changes, and market fragmentation.” Peter Hildick-Smith, CEO of Codex-Group, tells Digital Book World in an interview, where he spoke about what he believes are the biggest issues currently affecting the publishing world.

“More of book buyers’ leisure time is distracted by mobile device ‘entertainment snacking’, and what free time is left over has an unprecedented number of new titles competing for it.” What Hildick-Smith means is that the book market is flooded by new books, thanks to how easy eBooks make publishing and reading now. If you look at Amazon’s Kindle department right now, you’ll find an immeasurable amount of discounted eBooks priced at $3 or less (or even free!).

Continue reading...

Photo via Visual Hunt

[hybridglobalpublishing-blog]

10 posts!

[hybridglobalpublishing-blog]

How Metadata Helps Bring Readers

METADATA: THE SCIENCE BEHIND SELLING BOOKS. No really, metadata is the nitty gritty details that are behind your book, make up your book, and frankly, stamped on your book’s cover. It’s the data that helps readers find and discover your book, for example, the title, the author, the genre, the themes, et cetera. It’s something that may be hard to understand at first, but once properly utilized and harnessed, it can become a powerful tool to bring in much attention to your work.

Continue Reading...

[hybridglobalpublishing-blog]

How to Produce Engaging Social Media Content

AS AN AUTHOR, YOU WANT TO USE social media to help your audience connect with you and your books. The good news is that studies and research have shown just exactly which basic practices put in use in your interactions nets you the most positive responses in your networking– the kind that helps you build your audience right. After all, you want them to eventually buy your book, right?

One of the major key concepts in interacting with people you want to convert into a fanbase is listening. In other words, you need to get to know them. You have to know about what your audience is talking about, what issues are affecting their lives, who they are, and narrow down their age groups. You don’t want to release a book on how to buy your first home if there’s a housing crisis going on or else. Study what they want and need so you can better deliver it to them.

Continue Reading...

[hybridglobalpublishing-blog]

Amazon Books: Trying to Solve Digital Retail’s Biggest Design Flaw?

Most people were shocked when Amazon first announced plans of actually building physical locations to sell books; after all, Amazon was the reason why many book stores had to shutdown. The online retailer is still in the experimental stages of their bookstores and yet, they’ve already made a huge splash, rocking what remains of the book industry. But Amazon is duplicating the ways previous bookstores have run, they seem to be experimenting purposefully to optimize the best way to promote different books. Amazon seeks to refine the bookstore.

Right off the bat, they’ve begun to set up their stores differently than other bookstores. While a typical bookstore stack its books on shelves with spines out, Amazon Books has implemented a different way: books being stacked with their cover out. It’s a bit of a radical concept, it’s not exactly space efficient, but it gives the books a better chance to catch customers’ eyes.

Continue Reading...

Photo credit: simone.brunozzi via Visual hunt / CC BY-SA

[hybridglobalpublishing-blog]

Are Podcasts the Gateway to Audiobooks?

Audiobook companies are discovering the commonality between the audiences for podcasts and audiobooks, and they’re beginning to use that to their advantage. Both podcasts and audiobooks are consumed the same way and companies are cleverly beginning to mix the two. More and more audiobook companies are expanding their selection of podcasts in order to draw attention to their audiobooks.

It’s no head scratcher why this is happening, podcasts are very popular and have grown much more in 2016. Companies like Audible use podcasts to attract new listeners and subscribers, and then encourage those new users to enjoy their audiobooks as well.

Continue...

Photo credit: jeff_golden via VisualHunt / CC BY-SA

[hybridglobalpublishing-blog]

Is Book Discovery a New Marketing Challenge for Authors and Publishers?

It looks like an era of digital disruption in publishing is over, and began a new age. An age of book discovery! Now, both for publishers and authors, getting their books discovered on the Internet is more important than publishing itself. Major responsibilities of book publishing have now shifted into marketing, distribution—and more importantly—discovery.

Nowadays, it is very common for every book to easily get lost in the crowd of hundreds of thousands of books published each year worldwide. For this, we need innovative marketing and book discovery efforts. One of the major challenges of marketing has been how to make books discoverable in the Internet searches.

To beat this challenge, publishers have started to zero in on making books discoverable with the help of keywords and search terms. For instance, Kadaxis and Firebrand Technologies have been collaborating on a keyword optimization project with an aim of increasing sales for midlist titles by strategically selecting keywords. For a detailed story on improving book discovery and workflow efficiency for 2017, click on the linked article below:  

Next Steps in Digitization for Book Publishers

[hybridglobalpublishing-blog]

Why Building an Email List is Important for Your Book Marketing

Building an marketing email list for both authors and publishers is a great help in targeting specific readers. In this inexpensive digital marketing method, readers are provided with free content to easily download such as sample chapters, prequels, or previews in exchange for their emails. The email subscribers are then followed up with promotional emails in order to convert them into buyers.

Using this effective and proven marketing system, authors like John Locke and Nick Stephenson were able to sell millions of books to their targeted readers. In his “How I Sold 1 Million eBooks in 5 Months” webinar, Mr. Locke tells how he was able to sell his books by targeting his readers by building his own email list. Building the email list is not easy but it well pays off in the long run. Continue Reading…

[hybridglobalpublishing-blog]

The Power of Long-Tail Keywords in Author Blogs: How to Optimize Your Blog for Search Engines with Specific Keywords

Writing blogs—whether on Tumblr, Medium, WordPress, or any other platforms—is one of the most crucial tools for an author to reach to their specific audience and drive traffic to their product site. 

[hybridglobalpublishing-blog]

My new favorite writer! Absolutely LOVED My Name Is Lucy Barton. What a genius. Can’t wait to read Olive Kitteridge.

[hybridglobalpublishing-blog]

i have trouble writing a good description for my characters, do you have any tips?(sorry if my english was bad and i hope you understand)

Hello! When it comes to describing characters, I have two main tips. 

1) Keep it short. Give your reader a sentence of description, maybe a few sentences, and that’s it. Be specific, but less is more. Your reader’s imagination will take what you give, and fill in the blanks. No matter how much the author describes, the reader’s imagination is constantly adding up what it reads and conjuring up images; I can’t tell you how many characters I imagine looking completely different than what the author describes.  

Also, here’s a trick I learned from a really great writing book called Wired for Story: pretend every detail you describe is an egg you’re tossing to your reader, that they must catch and hold. If you throw too many eggs (or details), what’s going to happen? Your reader will drop those eggs. The description will drop from their memory. Instead of conjuring a hyper-detailed image in your reader’s brain, your character is now a formless blobby foggy mass. 

2) Keep it relevant. When you read a book, your brain is constantly trying to glean meaning from the narrative. Subconsciously, we’re expecting everything we read in a book to be there for a highly specific reason, either giving necessary information or acting as a setup for a payoff later in the story. And with characters, the minute a new one appears, we’re instantly trying to figure out what FUNCTION that character is going to serve in the story. (Ally? Love interest? Enemy?) 

So when you’re describing characters, think about these questions:

“What do I want my reader to think and feel about this character?" 

"What is their function in the story, and how can I convey it?" 

Anyway, hope there was something helpful in any of that! Thanks for sending in a question. I love questions. 

(Oh and don’t worry, your English is great.)

[hybridglobalpublishing-blog]

Not all marketing people are writers, but all writers must learn to be marketers.

#marketing #publishing #writers

[hybridglobalpublishing-blog]

The Benefits of Digital Reading

There are many different ways to consume books now thanks to advancements in the publishing industry. One of the best positives to come out is that you can literally read a book anywhere and everything, or even have them read to you. Read more . . .