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Fabindia  Largest Retail Stores, Across India

At the time of writing, October 30, 2021 Fabindia boasts 309 of its retail stores, which includes 11 retail stores that are located outside India. In addition through its exports and online channels the 'Fabindia' and "Organic India products are distributed and sold across 55 countries.

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Fabindia : Viney Singh Director Words!

According to BusinessLine, Viney Singh, Director of Fabindia Limited, Fabindia Limited, said there was an "steady progression" in the retail sales of its stores in the world.

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Fabindia Success in  traditional retail experience

Fabindia is also planning to move beyond the traditional retail experience by focusing on the experiential aspects of shopping. This is done through its "Experience Centres" which house both service and product services under one roof. The brand hopes to enhance customer experience through most advanced technologies and leverage CRM.

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Fabindia Traditional Fashion Success in India

Fabindia is also planning to move beyond the traditional retail experience by focusing on the experiential aspects of shopping. This is done through its "Experience Centres" that provide both product and service products under one umbrella. The company wants to improve customer experience through modern technologies and leverage CRM.

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Fabindia Marketing communication Coming years

For the top fashion label Fabindia Marketing communication has always been about telling the story behind the brand. With community marketing the core of its business, Fabindia believes that immersive customer experience will be the driving force behind sales in the coming years.

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Fabindia Marketing communication

For the leading fashion label Fabindia Marketing communication has always been about telling the story behind the brand. Although community-based marketing lies at the heart, Fabindia believes that immersive customer experience will be the driving force behind the retail industry in the future.

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Fab India’s Fabulous Success story

Fab India is the conduit to deliver the traditional handcrafted Indian dresses right from the house of the weavers to your wardrobe.

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Fabindia: Transforming the Indian Handicraft Sector

As a Philanthropist, he has introduced The FabIndia School in 1992, which is dedicated to the welfare and education of children in India. As of 2008, the net revenue of FabIndia counts to $ 65 million.

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Fabindia believes that immersive customer experience

For the leading fashion label Fabindia Marketing communication has always been focused on telling the story of the brand. Although community-based marketing lies at the heart. 

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Tribute to Indian Craftsmanship

The label is aware of the importance of local micro-talents in establishing a bond with its people who are watching, and is therefore working with local influencers to relay its message to the masses.

For the leading fashion label Fabindia Marketing communication has always been focused on telling the story of the brand. Although community-based marketing lies at the heart, Fabindia believes that immersive customer experience will be the driving force behind sales in the coming years.

"The experience needs to go beyond the product so that the customers have more reasons to visit physical stores. Services will play an important part, as will product-led engagements and demonstrations," says Dipali Patwa, Chief of Brand and Community, Fabindia.

With the increasing popularity of direct-to-consumer (D2C) brands, Fabindia continues to advance its online presence, in addition, it is catering to consumers' changing purchasing preferences. The brand plans to expand its revenue through its mobile and website. Fabindia has over five lakh followers on its various social media profiles.

"We intend to raise brand awareness through an active and forward-thinking digital strategy, focused on engaging with a younger and more digitally savvy customer base. Our digital strategy is strongly supplemented with product innovation," Patwa says. Patwa.

Fabindia is also planning to move beyond the traditional retail experience by focusing on the experience of shopping. This is done by establishing 'Experience Centres' which house both service and product products under one umbrella. The company wants to improve the shopping experience by utilizing most advanced technologies and leverage CRM.

"Our physical and digital capabilities have helped us create a seamless and integrated omnichannel ecosystem, with a strong focus on personalization, digital experience and robust supply chain network. The interior design studios will come alive digitally," says Patwa.

In the context of an strategic marketing approach that is experiential, Fabindia launched Fabcafe that represents the brand's ethos of "Healthy conscious Living'. Fabcafe provides a nutritious and modern menu that showcases India's many culinary styles.

Making use of Customized Communications Tools

A single suggestion could have a much greater impact in today's world of hyper-connected that leads to word-of mouth marketing (WOM) strategies that profit from the opportunities.

"New digital tools and platforms, combined with powerful data analytics, have also enabled us to directly engage with the customers. All these help improve the shopping experience, and we gain valuable data at every point of purchase," Patwa adds.

Discussing what social media can do, whether it's Facebook, Twitter, Instagram, Pinterest, etc. She states "If done effectively, social media-driven engagement efforts can help build brand loyalty and drive D2C sales. The social influence of individuals can now be measured and valued by the number of friends or followers they have, how likely their social network will re-broadcast a message (their reach), and how likely those receiving the message, become customers. So, brands can now identify high-value individuals and monetize their social equity through analytics," says Patwa.

Apart from understanding the target audience and communicating with the audience, Fabindia's branded content strategy considers the various kinds of content and formats to meet different purposes and goals and helps build relationships with the audience. This brand is equipped with a specific structure for content to ensure quality and scale.

"Gone are the days of using social to just drive traffic to your website. The evolution of social commerce means that the consumers now expect each content channel to stand within its own right, operate with content that is independent as well as complementary to other platforms," Patwa says. Patwa.

Presently, Fabindia collaborates with local influencers to convey its message to the public. It recognizes the importance of micro-talents from local communities to create connections to the company and its people who are its customers, which is crucial to grow.

"We work towards integrating our influencer content into the brand's content platform. We work with influencers who have a great personal style. We run that through our social media handles, and create an email as well as social media campaign around it. As a result, it incentivizes the influencer and becomes a real partnership. We've found this to be quite successful and far more collaborative," says Patwa.

In discussing the wider media mix strategy Patwa said that print media allows companies to direct their marketing efforts towards their audience of choice, as well as creating relevant and engaging content. "Print media also enables the integration of print and digital campaigns to maximize results. Over the years, we have seen that print has consistently generated footfall for us and, now, with the power of 360-degree digital integration, we expect this will only be further enhanced," she adds.

A Tribute to Indian Craftsmanship

Fabindia can be described as a broad-based brand that has an unique distinctive and artisanal style across lifestyle, fashion home decor, and other categories for personal hygiene. In 1960, the brand is based on artisanal roots and tradition. In September 2021 Fabindia has 309 stores of retail across India and 11 stores across the globe.

The brand recently launched the "Kala Kapda" campaign that pays tribute to Indian craftmanship. "Kala" talks about how the brand conserves and enhances traditional craft, but keeping the modern customer in the forefront. "Kapda" talks about the fabrics that are infused with the expertise of artisans, and designed to blend into everyday life Fabindia. "Karigar" discusses the artisans, who form the core of Fabindia.

"Last year, we launched FabNu, to cater to the fashion needs of 'Modern India'. Underlined with the mottos of 'CelebrateYou' and 'UnapologeticallyYou', the launch was aimed at offering clothes that embody the woman of now," says Patwa.

"This year, we have launched a more elaborate 'Kala Kapda Karigar' collection to celebrate the traditional boldness and indigenous simplicity of timeless techniques, like chikankari, block prints, etc. These cultural imprints and artisanal sensibilities come alive in flawless wardrobe picks for every occasion."

For the next quarter of 2018, the brand will be focusing on a wedding collection for summer that is a celebration of intimate, home-like celebrations, and cultural events that are that are surrounded by friends, family and happy guests. In the coming months, the collection will consist of vibrant outfits that blend contemporary and traditional styles that will embody the vibrant spirit of the contemporary Indian.

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we think of everything, at the end we do nothing

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Which Brand Kurtas Is Best?

There’s nothing like Fabindia for this sort of fresh and authentic flavor, hence their fame and popularity throughout the entire Indian market. Says @malaysiandigest

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ESG brand - Company needs to focus on reducing its emissions and impact on the planet.

As an ESG brand, a company needs to focus on reducing its emissions and impact on the planet. Brands like @Anokhi @FabindiaNews seem to be doing a great job at this through the products they produce.

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Fabindia Is back online

Appreciate brands like @FabindiaNews who don't just talk about sustainability but also show it by empowering local artisans and using natural materials like jute and cotton. #FabIndia #Artisans 

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Fabindia among the largest private marketplaces that operate in India

Fabindia sells hand-crafted goods, and also sells clothes accessories, home furnishings beauty, natural foods merchandise. It connects over 55,000 artisans from rural areas to urban markets, while preserving Indian traditional craft skills and helping to promote the sustainable development of rural areas. The clothes that are sold by Fabindia are hand-woven and made using hand-printed fabrics. The business offers an aesthetic appeal to its customers with its merchandise. The products offered through Fabindia is classified by the company as completely organic, conversion-free and natural.

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Fabindia: Transforming the Indian Handicraft Sector

'Fabindia'. Today, Fabindia has 327 stores across 118 cities of India and 14 international stores.