jeanpaulfrijns

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BEHIND THE SCENES

Today was a big day for the Brewboys. Final preps for the big opening on March first are in full swing, and so there was a photo shoot booked and planned for today in a warmly and pleasant location. Products and food were on today's program. Here's a sneak peak from hard working peeps!

[jeanpaulfrijns]

BAD ASS LABEL DESIGN

Work in progress on these bad boys.

Amsterdam BrewBoys approached us again to revamp their current beer labels and that is exactly what we are doing as we speak!

If things are working out according plan the new label designs will be on bottles by the end of this month. That means four brand new shiny designs on high end silver foil labels for their range of products.

So, here's the deal; while we provide you NOW with a preview by showing this picture, you do us a favor & let them Amsterdam Brewboys know what you think of both beer and design!

We are expecting massive thumbs up of course...

[jeanpaulfrijns]

JAARAFSLUITING 2018

Een jaar vliegt voorbij: feit!

Toch zijn de laatste dagen van het jaar altijd weer een moment om in sneltreinvaart terug te blikken en alles van afgelopen jaar de revue te laten passeren.

Terugkijkend was 2018 een goed jaar met gave opdrachten. Veel dank daarvoor. Dat 2019 maar minstens net zo goed mag zijn.

Fijne feestdagen!

[jeanpaulfrijns]

BRANDING PROJECTS

Aside from working on bigger projects I somehow managed to squeeze in a handful of nice branding and design projects.

Therefore consider this trailer as a subtle overview where the past 10 weeks are wrapped up in not even 30 seconds. Showing logo's only does absolutely no justice to any of these projects. All of 'em were more than just creating a logo and came with a full stationary.

But, for now this serves the purpose. Just wanted to give a heads up and let you know that things are good busy overhere. Thank you for working with us. Up to more great projects, high fives & stage dives.

Holler at me to get cool branding stuff done: info@jeanpaulfrijns.nl

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A post shared by J⚡️P F (@jeanpaulfrijns) on Nov 29, 2018 at 11:25pm PST

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Recently we have teamed up again with the folks over at @willpowerrunning for another great, and relevant project in this age. With the “Run Down Racism” logo design we choose to speak out on the escalation in divisive dialogue full of hate, with xenophobic, racist, and misogynistic comments and acts making headlines almost daily. Instead of seeing progress, the world only seems increasingly intolerant and turbulent, with majority groups fearing and violently rejecting people who are “other.” We hope you are with us. We have to “break these chains” and unite (as runners)! Now have a look how the “Run Down Racism” logo came to life…

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VEGAN TAKE OVER

While plantbased food is taking over supermarkets in the Netherlands by storm, one of the key players responsible for making plantbased products available in supermarkets reached out to us for designing a new logo. And so we did…

The introduction of the new Vegan XL logo is a fact! I am happy with the outcome and actually look a bit surprised when confronted by the logo visiting the annual Parliamentary #climatefriendlyBBQ today in the Hague!

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Busy, busy, busy...

Nope. The lack of updates is not because there's nothing to share. I'm just to friggin' busy.

I have been working my ass off on multiple projects since the beginning of 2018. For both new and existing clients. All top notch stuff. Creating new designs, concepting on new projects, you name it.

For now I'm going to leave you with a sneak peak. More to follow soon, promised!

[jeanpaulfrijns]

STORE WRAPPING

So... For the past year I have been working a lot for Natur. - a rather new brand that puts the best 100% raw and natural (cold pressed) juices and healthy snacks on the market.

For a recent UK product launch we completely wrapped up WHS stores on Victoria and Waterloo station in London and this is what it looks like.

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KEEP ROLLIN’

Time to sign out for today. Stop late night sketching and turn off computers.

In the early stages of a branding project (for an event). Which comes down to trying things out, see what works best while combining illustrative elements, customized lettering and photography.

For whatever big or small assigment you reach out to us, all will look outstanding and live up to your expectations.

Never give up. Never give in. Always give all. That's how we roll.

[jeanpaulfrijns]

BRANDING

Things you realize when putting together a portfolio update… Quite some work has been done lately and am happy to share a couple of pretty cool & random logo designs we pulled off at the drop of a hat.

With that being said, I mean, we like them and think they’re cool. Duh!

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Times are very busy overhere. Apologies for the lack of updates lately, but here's another one of two projects... It’s a short animation of how things work from a simple sketch in the very beginning of the design process to the final execution, on caps in this case.

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WORK UPDATE: WHERE DESIGN & IDEALS MEET

It’s a wrap! Just like your mom introduced the other week at Groezrock festival the “Anti-Flag Vegan Pulled Pork”. We helped them out with the branding part and created a logo not to be missed at their catering stand on the festival site. We also converted the logo into a poster and on a shirt design. Looks like the Anti Flag guys are digging it as well.

photo credits: Nous Daovise photo used in logo: Silvy Maatman Photography

for more pictures and updates: www.facebook.com/jeanpaulfrijns

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DESIGN WITH ATTITUDE

Three months into 2017 and here is fi-na-lly a work related update. For those wondering; yes, still alive and stronger than ever. Blame my lack of social media updates on being busy. Nevertheless, this update has been in the works for quite some time now. While looking back on 2016, it was an eventful first year as an independent (advertising) creative. A year booked with interesting and diverse projects for small labels, start ups and large companies. It was a great combination of a little bit of everything.

One of last years’ clients I surprisingly didn’t write a lot about is Germany based label Willpower Running: an independent running clothing brand that provides stylish, high quality running apparel and gear. As a runner myself, it goes without saying that I am very proud to have this client in my portfolio, but moreover to see my work for Willpower come to life and actually see people walk around in designs created by me.

If you ask me what is my favorite project for Willpower, I can’t really make up my mind. Varying from logo designs as the RUN logo to buff and long-sleeve designs, I kind of like all of them. What I think is really cool, is that Willpower has an eye for detail and translates logos to clothing labels, merch designs, patches and stickers. I really like to work that way.

Everybody can create a nice logo or pattern design, but the execution on how to implement a design is at least just as important. Anyway, below you’ll find a selection of my work released by Willpower and while showing off, fresh and new work is sent to the printer. Check www.willpower-running.com for all of that.

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REAL ESTATE BRANDING

Are we all-round? Oh yes we are!

Currently in the final stages of finishing up a much needed re-branding for an Amsterdam based real estate recruitment agency & property specialists. A lot of different touch points are in the making and the stationary starts looking sweet!

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A write up from a race i participated in.

Asics Xtrails Vaals

GUEST BLOG ENTRY BY WILLPOWER ATHLETE JEAN-PAUL

Last weekend was the 2nd edition of the Asics Xtrails in Vaals. A small town located in the province of Limburg, at the south-eastern most edge of the Netherlands. All of the trail stages start in Vaals while you are running around the tripoint between Germany, Belgium and the Netherlands. Also referred to as „Drielandenpunt, Dreiländereck or Trois Frontières”.

I’m quite familiar with the area, as this is where I grew up and spent most part of my life. I always like going back there. Not just to visit family, but absolutely also to run through the woods, open fields and discover new places to (trail) run. It’s quite different out there compared to the rest of the flatland.

During the first edition of the trail event, last year, we participated with a solid crew of friends and ran altogether the 36km distance on Sunday. And although I was injured pretty bad that day, I knew I would return and go for all stages. And so I did. By myself, as everyone else from last year had different running plans for the weekend or where preparing for another race.

Friday night: prologue. (8,3km / 295m altitude)

So, After I picked up my kids from school around noon we headed from Haarlem to the south by train and after almost 4 hours of traveling by public transportation we made it in time to the Vaals area before the race. However, it was too late to eat properly before running. A handful of raisins, nuts and fruit it was for now. The race started in the early evening. We started in front of and finished on top of the so-called Wilhelmina tower. A tower with quite some history which is named after Queen Wilhelmina of the Netherlands. In hindsight the prologue was the most intense race of the weekend. Despite the short distance it was a fast race, a bit technical, with quite some elevation gain mainly in the forests and fields around the tripoint. Finishing top 10 was absolutely unexpected and a great start of the weekend and other stages to come.

Saturday morning: 2nd stage. (26 km / 490m altitude) The second stage started at 10 in the morning. The weather was misty and foggy. It was not as warm as predicted. It was the opposite actually. So what to wear? Does it get warmer during the race? What to bring? On the other hand, it’s just 26km… Questions like these always pop up in my head when there’s last minute changes or things turn out to be different as expected. I always prefer starting a run being a bit cold. Just to make sure I don’t get too warm while at it and end up taking off a buff, sleeves or clothes after 10 minutes into a race. The race started at a holiday park and took us after a couple of 100 meters of asphalt into fields, very narrow single tracks and rocky off road trails. A lot of variation on different terrains. It was absolutely stunning. Up until 16km when the weather conditions drastically changed. The sun came out and humidity was gone in seconds. Well, at least that’s what it felt like to me. It struck me. Had to walk for a bit and used the unplanned break to eat and drink. About 4 people overtook me before I continued my run. Not that it matters. It was not my intention -at all- to run for ranking. But still… It sucks when people overtake you, especially if the first woman is one of them. In the end the beauty of the surroundings put me back on track and made it to the finish line before I even took notice. My kids where waiting there with a bouquet of flowers freshly picked from the fields.

Saturday evenening: Night trail. (16km / 245m altitude)

Second race on Saturday. After a quite devastating and disappointing morning run I patched up for the night trail. For this race a lot more people showed up, always cool! I think the number of competitors doubled. With the experience of what happend to me earlier this day I decided to start off slow at the night trail to save up. Save up for the final stage on Sunday. Unlike this morning all felt really good and right in place. It took me little time before I decided to speed up and let the idea of a slow pace night run go. After a couple of minutes into the race I teamed up with the first woman and decided to stick with her. The pace was just right. We helped eachother. Talked and laughed a bit. It all went just very smooth and was fun. Just as in the morning another top 15 finish. Not expected, but happy for sure. Looking back, the night trail was probably the coolest one of the weekend. What I like best is when you are going uphill you have no idea when it ends. You just keep going where you maybe would have started walking when you were running the same part during the day.

Sunday: Vaalserberg trail. (22km / 620m altitude)

Unlike any of the other races this weekend you can run different distances on Sunday varying from 11km to 61km. The holiday park is packed with athletes and supporters. Turns out that finding a place to park your car is almost impossible. The vibe today is amazing and you can feel the tension in the air.

To end the Xtrails, the final stage of this weekend is all about accompanying my girlfriend Tamara on the 22km. The 22km is a dress rehearsal for her marathon debut next weekend. Our mission for today is to have a smooth, good clean run, have fun and finish without getting injured. Today’s race took us via the Belgium forests with the most beautiful single tracks covered with stumps to the Dutch open fields with knee high grass that felt like running a buckle piste. Absolutely another race for in the books when it comes to running in a nice area. During all four stages you always run different routes. That’s what makes this event amazing; the variation and diversity. Up to the 2017 edition. Consider it!

Jean-Paul FB: facebook/jpedge IG: instagram/jeanpaulfrijns Twitter: @jeanpaulfrijns

Link to video of a summary from the first three stages: https://vimeo.com/168491029

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NATURAL STREET ART

Instead of pointless vandalizing, here’s a link to a couple of exceptional pieces of street art as they establish a connection with their environment. It’s incredible that these artists even thought of such innovative connections. 

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THE PANTONE COLOR FACTORY

Designers and artists all over the world use Pantone’s color guides to make sure their blue is actually blue. Like a Webster’s dictionary for color, Pantone guides are a standard against which anyone can check their own work. Watch the video from the Pantone factory where those standards are created and the one quality that sets these workers apart: Their perfect color perception.