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B2B marketing has a reputation for being dull….boring… and the typical technology explainer video is a key reason why. In response, we decided to take a different approach to the boring B2B explainer video working with award-winning journalist Cleo Abram host of Huge if True to launch a 5-part video series entitled 📺 TV#Advertising Explained.

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Led first-ever product event keynote and launch of 4 new AI-driven products, including

Vibe Studio: SMBs can now create CTV-ready, high-quality ads in less than 10 seconds (and at no extra cost) with Vibe Studio. This tool removes one of the biggest barriers to entry—creative production—by allowing businesses to automatically build CTV-ready ads within the Vibe platform.

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We put CTV to the test, running our own ad campaign to find B2B audiences in marketing & media … pushing the boundaries of #Ctvadvertising

✔️To find hard to reach audiences - advertising and media professionals ✔️To prove CTV’s impact on performance - both brand lift and direct response ✔️To redefine what’s possible - from #AI campaign modeling to AI’s impact on creative development

It’s a test the whole industry can learn from.

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Our TV ad created with #AI We put CTV to the test, running our own ad campaign to find B2B audiences in marketing & media … pushing the boundaries of #Ctvadvertising

✔️To test the limits of #AI generated TV ads

✔️To find hard to reach audiences - advertising and media professionals

✔️To prove CTV’s impact on performance - both brand lift and direct response

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👉 Vibe IQ2, Vibe Connect, Vibe AI Assistant & Vibe Studio 📺 Discover Vibe.co latest product announcements

Vibe.co has its sights set on alleviating pain points for #SMBs by developing #AI features that don’t take a computer science degree to navigate.

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B2B marketing has a reputation for being dull....boring... and the typical technology explainer video is a key reason why. In response, we decided to take a different approach to the boring B2B explainer video working with award-winning journalist Cleo Constantine Abram host of Huge if True to launch a 5-part video series entitled 📺 TV#Advertising Explained.

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Madhive CMO Jeff Fagel On Local TV

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We put CTV to the test, running our own ad campaign to find B2B audiences in marketing & media . . . pushing the boundaries of #Ctvadvertising ✔️To find hard to reach audiences - advertising and media professionals ✔️To prove CTV’s impact on performance - both brand lift and direct response ✔️To redefine what's possible - from #AI campaign modeling to AI’s impact on creative development It’s a test the whole industry can learn from. See inside our campaign and follow along for live updates here: #CTV #digitaladvertising

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All #brand reinventions are labors of love and take a village to successful birth. You have a team of talented, dedicated, passionate individuals in your corner all working together to make something special. Marketers, brand strategists, designers, producers, motion graphic artists, creative directors, website developers, copywriters, UI designers to name a few.

Welcome to the New Madhive!

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Welcome to the New Madhive! We set out to evolve the Madhive brand.  To redefine TV advertising. To raise the bar of what could be possible when you combine television and the internet.

The rebrand wasn’t just about a new logo or website (although we reimagined both). We set out to define the future of TV advertising, expanding what was possible through investments in modern advertising technology

#Adtech Outsiders in a New Wave of TV.

Madhive. Built for the big stream. ™

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When in Cannes for a creative festival, get creative. During this year’s Cannes Lions Festival Madhive invited festival guests to step into a new world of TV advertising and #SetTVFree. To build from television advertising’s past and engineer its future. A big shout out to the Madhive team, clients, partners and the amazing entertainment - Mt. Joy, Walker & Royce, Light Balance – and all in attendance that helped us make magic happen.

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The brands that are successful today look very different from the brands that succeeded even 5 or 10 years ago. Direct-to-consumer (DTC) brands are now setting the curve for what is interesting, new and innovative in marketing, and traditional brands are taking notice. In this virtual roundtable with The CMO Club, our CMO, Jeff Fagel, takes a critical look at what DTC brands are doing well and not so well, and shares research on DTC brand marketing.

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Constraints breed creativity. We all have to consider how we’re going to make our mark.  

The intent of CORE content was to deliver on a promise not only to create the best content that we’ve ever produced, but better than what you’ll find in the industry trades.  All against the backdrop of a massive shift, across our business, in the industry as a whole—and this was even before COVID.

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Defined and built the strategic positioning focused on ‘Humans over Hype,’ that led to Publicis Groupe acquiring the Epsilon and Conversant businesses for $4.4 Billion.  

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8 minutes on stage at Adverting Week to tackle topics including  the future of marketing, how to win at brand building and how to turn a Goliath brand into a David.

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From the stage at Advertising Week in New York, Jeff Fagel, Head of Marketing at Epsilon-Conversant, joins a panel of industry experts to talk about engaging retail consumers.

This 40-minute video covers:

How to win in the new game of retail

The role of personalization, customer identity and loyalty

How to enhance the user experience to drive tangible business results

The role of data and analytics in keeping up with changes