This page is no longer being updated, but is being kept as an archive of my work up to the end of 2022. I am an award winning Social Media Strategist and Digital Producer with over a decade of experience in the industry working on a wide range of high-profile and successful shows such for broadcasters across the globe. I have a broad range of skills and have experience at a senior level within digital media marketing, project management and business analysis. I have a proven track record of enhancing product performance, interpreting business insights, utilising media outlets, leveraging social media/online media presence and cultivating strategic alliances with agencies/partners. I'm comfortable setting the precedent in business and well versed in influencing others through leading by example and being an advocate for best practice.
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Love Island: Series 11 Pre Show Live Stream
Following the first Live Stream we did in the minutes before the Love Island All Stars final, we made the decision to go live ahead of the series 11 final.
For this one though I wanted us to improve on what we achieved last time by ensuring we found time to interview the finalists as well as the returning Dumped Islanders and I also wanted us to go live across Instagram as well to reach a wider audience.
To ensure we interviewed everyone we had to work around the shows own logistics which meant we had to go live from two different locations. The finalists would be out the front of the Villa getting their photographs taken, whilst the Dumped Islanders would be seated in the audience. From a technical standpoint this was a challenge due to signal drop outs moving around the Villa but we managed to overcome this by playing out a pre-prepared a VT to give us some time to repo.
I worked with out technical team on location to deliver a stream to both TikTok and Instagram, using vmix meant we could take a feed straight from our make-shift gallery to the platforms.
For this broadcast we went live across both platforms and reached over 460k accounts in the 30-minute window, all with the aim to drive the audiences scrolling online to watch live on the channel.

#love island#itv2#lifted#lifted entertainment#loveisland#head of digital#digital strategy#social media#Youtube
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Love Island: Series 9
I was so excited to be returning to Lifted Entertainment as it meant I would once again be working on Love Island, but this time in my new role as Head of Creative Branding and Digital. Love Island is a show that always generates such a buzz when it’s on, the audience expectation can almost become overwhelming to deliver the very best content under such a microscope.
Ahead of the series this January we faced a huge challenge delivering an ambitious content plan in the lead up to launch. We had to edit large files remotely and across a Christmas break, create original content for our social platforms, launch our show app, announce a pre-show vote, whilst also flying half-way around the world.
On the other side of it, I couldn’t be happier looking at, not just the content that’s been delivered to the audience, but how well executed everything has gone on behind the scenes. Such an incredible team, and a few of them are only just getting started. Every piece of social media editorial content you’ll see across the series will come from this incredibly talented, but surprisingly small team of Sharn, Rachel, Emma & Mathilda. So keep your eyes out for their daily First Looks, show memes, TikToks, social videos and more!
But to the team that got us to launch, thank you!
Senior Digital Producer: Sharn Rayment
PD and Editor: Lydia Harrison
Digital Producer and Editor: Franky Harte
Editor: Rachel Hagreen
Editor: Bethan Harrison
Digital Producer: Emma Njagi
Digital Producer: Mathilda McLaughlin
They covered Islander announcements, Islander profile videos, original TikToks, Instagram albums, a vote launch, a new villa tour and some punny social copy that even caught the attention of Radio 1 breakfast host Greg James.
In total the team published over 100 posts across all platforms and amassed over 31million video views across all platforms before episode 1 even went on air.
The series in numbers
During the run the team published over 2,500 pieces of content across our social media pages, website and app.
The content generated over 580 million organic video views across the series.
To date our posts accumulated over 43 million likes and encouraged over 590,000 shares.
On average a piece of content would reach over 700,000 views on Tiktok and 550,000 video views on Instagram.
I’m very grateful and thankful to have these freelancers on this project… now for the show!
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BBC Studios: Avoidance
We worked with Ranga Bee Productions to create some original social content for this brand new sitcom. Deadpan comedian Romesh Ranganathan stars as people-pleasing beta male Jonathan, a recently-dumped dad with severe conflict avoidance issues who is forced to change for the sake of his son.
The comedy is as warm and bittersweet as it is funny, with episode 1 securing a place in BBC One’s top 10 comedy titles of the year so far.
We attended set and spent the day recording with the cast, and sat down with them individually to make a series of videos.
PD: Will Garrood
Editor: David Hooper
Producer: Jen McGee
Senior Producer: Kenny England
Romesh’s Q&A
More examples of assets to follow once they’re published

#bbc studios#avoidance#romesh ranganathan#Mandeep Dhillon#Lisa McGrillis#Kieran Logendra#EPK#vam#Social media#digital content#2022
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BBC Studios: Top Gear Series 32
Entering my third series of Top Gear we were given a slightly different brief to the previous series. The publishing team had the ambition to create content that would encourage engagement, so we (Josh) adjusted the meme-style content we’d made in the previous series to fulfill this. With the opportunity to organically reach more of the audience on Instagram another key area to explore was creating Instagram Reels. We (Rachel) cut out a variety of options for the publishing team to use to highlight the stand-out moments from each episode.
As with previous years, we also attended a huge amount of show shoots to capture BTS videos so we had original content to publish throughout the run.
On top of the work for our publishing team, we were briefed by our marketing team to create various paid assets throughout the series. We (James) cut short clips and overlaid kinetic text to grab the audience's attention for when they are served in the user's newsfeed.
PD: Adam Boyle
PD: Alan Robinson-Rising
PD: Jono Moore
Sound: Sam Staples
Editor: Josh Divney
Editor: James Mobbs
Editor: Rachel Hagreen
Senior Producer: Kenny England
Examples
BTS: Cop Cars
BTS The Sinclair C5 Bobsleigh Run
Quiz: Real or fake USA or European driver names
Reels: Choose A Character
Reels: Donk Racing
Engagement Post: £10k Cruiser
Engagement Post: Cop Name
#bbc studios#top gear#bbc#bbc one#series 32#2022#paddy mcguiness#freddie flintoff#chris harris#cars#senior digital producer#digital campaign#Social media
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BBC Studios: Inside No.9 Series 7
To assist with the launch of the 7th series of Inside No.9 we were briefed by our team in China to produce some video content for them to use on Bili Bili & Weibo.
We visited the set numerous times and shot interviews with various crew members to give an insight into how Inside No.9 is put together. We covered the role of the Director, Wardrobe, Set Designer, Hair & Make-up, and what it’s like to be a guest star on the show.
Once the series had wrapped we visited the Creators/Writers/Actors/Exec Producers, Reece and Steve in their writing office. We shot two additional videos, a Q&A, and a memory game titled ‘Where’s The Hare?’. Superfans of the show know that in every episode a brass hare is hidden, and we challenged them both to recall where they were hidden across the 7 series.
PD: Lydia Harrison
PD: Adam Boyle
PD: Alex Whitcombe
Editor: Josh Divney
Producer: Josh Divney
Senior Producer: Kenny England
Examples
Reece & Steve Q&A
Where’s The Hare? Part 1 - Series 6
Where’s The Hare? Part 5 - Series 2
BTS: Directing
BTS: Production Design
BTS: Acting
BTS: Hair & Make-Up
BTS: Wardrobe
#bbc studios#inside no 9#reece shearsmith#steve pemberton#epk#vam#Social media#digital content#2022#series 7
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BBC Studios: Top Gear Series 31
Series 31 was my first full campaign and working with the show’s stakeholders we worked to create clear digital franchises. There was an opportunity to take footage from the show team that didn’t make the final edit and create an ‘Unseen’ brand. As well as this we worked with one of the show’s directors Jon Richards to gain insight into how certain films are created. The team produced in excess of 200 assets for our publishing team to use across the course of the campaign.
I also brought in some of my learnings from other shows I’ve worked on and started some Instagram Story Quizzes. They are low effort for the talent and give a great opportunity for the audience to have some content to engage with ahead of an episode.
PD: Lydia Harrison
Assistant PD: Bethan Harrison
Assistant PD: James Shearing
Editor: Josh Divney
Editor: James Mobbs
Senior Producer: Kenny England
Examples
BTS: Driving Home for Christmas
BTS: Caravans
Unseen: The Great Scone Debacle
Unseen: Buying Chris Harris Y-Fronts
How To Film: Cars At Speed
How To Film: Static Cars
#bbc studios#series 31#2021#paddy mcguiness#freddie flintoff#chris harris#senior digital producer#digital campaign#digital content#Social media#bbc one#bbc
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Love Island: Cast Announcement
Instagram grids. We’ve all see a brand appear in our feeds with half a word cut off with cropped section of a product, only to then go to their feed to be able to see their full message. I’m sure we can all agree that we universally hate them. There’s one message and 9 or 12 posts, with not a lot to see when you go into each image. But! Grids can be done well, and when they’re done properly they can be extremely effective.
For the Love Island series 7 cast reveal I was briefed by Jen Leeming and Chris Younie from ITV to create a bespoke piece of work that revealed each Islander to the public. I wanted to take this idea and go one step further. I wanted to tie each individual artwork into the rest, and make one bigger piece that linked them together. This would then in turn help to raise awareness that there was a wider announcement than just one single Islander.
To achieve this effectively I also wanted to ensure that the grid would NEVER “break”. It shouldn’t only look correct if the account always, and only, published three images at a time from here on.
The design started with a repeating background so that as it went beyond 3 posts the sand would always look correct. Once this was in place, I set about placing in each Islanders initial Polaroid and writing their name in the sand. This meant that each Islander had their own post to introduce them and give each individual post a purpose.
As it’s likely that a user would’ve only seen a single post in their feed, I then wanted to use secondary items that were cut off to subtly indicate that the post was part of a wider art piece. I began to add items that were related to the show, photographing a Love Island water bottle I had, as well as some Love Island sunglasses and sourcing other materials. They key to ensuring that at no point the grid looked broken was to have it so that every post bled through the left and into the right of the next post as well as upwards into third post after it.
Despite having an odd number of Islanders, it doesn’t matter as the images snake down the grid as further content is published and at no point looks like a broken grid.
The assets are available to view here:
Sharon
Aaron
Liberty
Hugo
Shannon
Jake
Kaz
Brad
Chloe
Toby
Faye
#Love Island#loveisland#series 7#season 7#2021#itv#digital designer#digital strategy#itv2#Instagram stories#instagram grid#cast reveal#announcement#digital design
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BBC Studios: Top Gear Series 30
I joined the Top Gear team midway through their series 30 campaign on a freelance basis to oversee the post-production of the digital content. Before joining the team had been out with the shows’ Production team capturing various BTS films to accompany the show on social media.
For the campaign we delivered a variety of digital original content as well as various trailers, clips, memes and quizzes.
PD: Lydia Harrison
Assistant PD: Bethan Harrison
Assistant PD: James Shearing
Editor: Tom Flynn
Editor James Mobbs
Editor: Nerav Rao
Senior Producer: Chris Allen
Senior Producer: Kenny England
Examples
BTS: Dad’s Cars and Rally Driving in the Lake District
Quiz: Midlife Crisis
Freddie Flintoff on: his Dad's Ford Cortina
How Chris Harris made the producers dress Fred up as Jaws
Paddy McGuinness lives his boyhood dream as he roleplays James Bond
Jet Pack
#bbc studios#top gear#series 30#2021#paddy mcguiness#freddie flintoff#chris harris#cars#senior digital producer#digital campaign#digital content#social media
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The Circle: Reveal Room
For series 3 there was a huge impact on the show’s production due to be filmed during the pandemic. Because of the restrictions it meant that the live Friday shows were unable to go ahead.
This enabled the social media strategy to be adjusted to create some new social first original content. On the live show a huge moment was Emma giving the Players a chance to discover who they had actually be playing against in The Circle. For series 3 this meant we could bring this feature to the social media platforms and focus on how it could be delivered best for that audience.
Due to location restrictions I had to produce and film the pieces completely solo with the Players.
I carefully considered how the audience would consume these videos and opted to shoot the video for vertical viewing as the majority of our viewing was on mobile devices. To make the most of the screen real estate I stacked the show footage directly above the Player giving the audience a unique viewing experience.
The videos performed well across all of our social media platforms and will hopefully return in this format for future series.
Scott (Dot)
Vithun
James (Gemma)
Tally
Billy
Yolanda (Chris & Orange Tally)
Jamie & Millie (Penny)

#The Circle#series 3#2020#2021#channel 4#studio lambert#digital franchise#reveal room#digital strategy#social media strategy#social media#head of digital#original content
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I’m A Celebrity: Castle Brand Redesign
With I’m A Celebrity relocating from the Australian Jungle to a Welsh Castle, we needed to have an overhaul of the digital designs which reflected the show’s visual aesthetic.
I swapped the warm jungle leaves and vibrant wood textures for cold rough stone, saturated woods and localised foliage.
The previous template design limited the producers to have the same thumbnail each time so I introduced the ability to vary each one to create a unique thumbnail for every video. The controls allowed the producer to switch:
Wood textures
Sign angles
Critter overlay animations
Foliage
As the show has a variety of content types I also wanted to introduce visual cues for the audience. This meant that pre transmission, post transmission and original content each had their own distinct thumbnail design.
Overall the videos and designs follow a similar layout and pattern, which made it clear that it was that same show, but had a clear style change to reflect the different show we were going to be producing for 2020.
Pre transmission examples
Trial Tease: Sickening Stalls
Trial Tease: Cart-Astrophy
Trial Tease: Wicked Waterways
Post transmission examples
Beverley’s Review Of Splash
Getting To Mo You
Russell Gets Spooked
Original content examples
Castle Prediction: Giovanna Fletcher
Castle Prediction: Jordan North
Castle Prediction: Vernon Kay
#Im a celebrity#i'm a celebrity#i'm a celeb#imaceleb#series 20#itv#Digital Producer#social media producer#Social Media Design#digital strategy#Digital Design#adobe premiere#2020#content strategy
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I’m A Celebrity: TikTok Campaign
I was brought back to ITV by Jen Leeming to help launch and maintain a digital strategy for ITV’s launch of their I’m A Celebrity TikTok campaign.
Read more about the launch.
Due to COVID restrictions we were unable to be in Wales at any point during the series which limited our usual access to talent, and any Celebrities who left the Castle. That combined with our obvious restriction of being unable to interact with any of the Campmates during their time on the show made for a difficult challenge.
I wanted to ensure that what we offered on the TikTok account was totally different from the rest of our social pages, and also taking the time to find moments that played to the platform strengths. One of the biggest areas of TikTok are the challenges that appear in an instant, but almost disappear as quickly. I ensured I was consistently up to date with all of the latest trends to find any opportunity that I could manipulate and edit show footage to fit into one of these moments.
The ‘use this sound’ feature is a huge asset to growing a new account. Landing a clip with a strong piece of audio that the users could use in their own way, puts you across countless pages. A fan favourite has always been Ant & Dec’s show opening, and in years gone by we supplied the lines so the audience could play along at home. TikTok allowed us to take one step further by allowing users to record their own Ant & Dec opening links.
At the heart of I’m A Celebrity, it is a feel good family show. Over a few weeks we follow various Celebrities overcoming harsh conditions to give them a new outlook, and to appreciate the non material things in life. During this transition there are huge heartwarming and uplifting moments which we could create some compilations from.
The campaign ran for just under 2 months and in that time we accumulated 418k fans, earned over 4 million content likes and reached 27 millions video views. Despite launching at the end of the year the account was credited by TikTok as being one of the top 10 breakthrough accounts of 2020.

#Im a celebrity#i'm a celebrity#I'm A Celeb#imaceleb#series 20#itv#Digital Producer#Social Media Producer#TikTok#TikTok Producer#2020#Digital Strategy#social media strategy
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I’m A Celebrity: Campmate Instagram Carousels
For multiple series I’m A Celebrity has released a series of Instagram carousels ahead of the series launch. This is to not only differentiate the feed from other accounts who also have access to the press image (the first image of the slide) but to visually break down more about each Celebrity.
Since series 19 the format covers:
Press image and their name
Their occupation
A quote explaining why they’re doing the show
Examples of their Instagram Story stickers now available
A quote about their thoughts ahead of the show
For series 20 we had to adjust the background artwork to fit in with the Castle look and feel whilst keeping the same, or similar, objects in that space.
Here are the finished posts:
Giovanna Fletcher
Jordan North
Vernon Kay
Shane Richie
Mo Farah
AJ Pritchard
Jessica Plummer
Victoria Derbyshire
Beverley Callard
Hollie Arnold
#Im A Celebrity#I'm A Celebrity#I'm A Celeb#series 20#itv#Digital Producer#Social Media Producer#2020#Giovanna Fletcher#Jordan North#Vernon Kay
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I’m A Celebrity: Campmate TikTok Transitions
Ahead of the series launch we wanted to create as much content as possible for the audience to consume and share to drive viewing and awareness. During the photography shoots we recorded a short clips of the Celebrities before and after they tried on their Camp gear.
This year we launched a TikTok account for the show and we used these to maintain the account in lieu of any show content between the announcement and the first episode.
These videos alone generated 3.5 million views on the platform which, combined with our Campmate reveal video of 4 million views, meant we started the series with 265k followers and 1.2 million likes when the first episode started.

#Im A Celebrity#tiktok#series 20#2020#digital producer#itv#video editor#video producer#Senior Social Media Producer
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I’m A Celebrity: Master Interviews - Series 20
As part of the I’m A Celebrity Digital team I was put in charge of edit producing each of the Celebrity Master Interviews that were released online ahead of the show’s 20th series.
I had to overcome technical issues, working with a new team, and other obstacles as we adjusted the show to continue during to the Coronavirus pandemic.
We have a finite amount of time to deliver these to ensure we are ready to go with the press embargo to maximise the shows reach across social media platforms.
I produced a video for each individual Campmate as well as a compilation video which features the initial 10 Celebrities that would be heading to Camp. The video alone accumulated 3m views on Facebook, Twitter & YouTube, whilst their individual videos all surpassed 150k views across all platforms.

#Im A Celebrity#I'm A Celeb#I'm A Celebrity#series 20#2020#wales#the castle#Celebrity#Jordan North#shane richie#Giovanna Fletcher#Castle#Edit Producer#Master Interview#announement
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Love Island USA: Pre Series
Ahead of the cast announcement I was briefed by the internal CBS digital team to create a series of assets from archive content and teaser images.
I was also supplied voiceover and then I took archive footage create a short social media teaser for the upcoming season of the show: https://twitter.com/CBS/status/1296223129493049344
#Love Island USA#season 2#series 2#design#video editing#video production#2020#CBS#usa#america#digital consultant#digital producer
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Love Island USA: Digital Brand Adjustment
After being part of the digital team for the launch of Love Island USA, CBS brought me back to consult ahead of their second season.
Looking back on the first season it was apparent that it would difficult to rediscover content as it all looked the same when you visited the grid. We agreed that it was best to take what I’d previously implemented for Love Island in the UK, and establish more variety.
There was no use of text on imagery in the first season, which was a huge miss as meme based performs incredibly well on the platform. By adding stand out quotes from the series to the images it created content that was more immediately shareable without relying on the recipient to watch a clip with the sound on.
The shows longer clips utilized the Love Island (UK) title card style which made it easier to rediscover longer clips to watch again.
#Love Island USA#design#brand#social media#digital consultant#CBS#season 2#series 2#Brand Identity#2020#usa#america
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Love Island France: South Africa
Once we completed the pre show social media marketing, the next phase of my job working with Amazon was to oversee the reactive marketing of the show on location in South Africa.
We had various suppliers contributing to the output and support on our Love Island France handles, ITV France were in charge of our content creation from location in France. I worked with the team to get them up to speed with how the UK digital team operates to deliver the same level and quantity and quality from the outset.
As well as overseeing this aspect of the production I worked with my colleague Michael Ogundare, who was overseeing a team in Paris creating our Morning Love digital franchise. As we were unable to supply the entire episode we established a daily call to brief them on the episode and then exported the clips they required. To ensure there was nothing lost in translation I had a french social media strategy freelancer who reported in to me on location who briefed our Parisian agency directly (Aurélien Le Nadan).
Together with Aurélien we also supplied information and content to our agencies who were looking after our paid social campaign and our influencer support campaign. The influencer campaign was established by Michael and our paid strategy was set up and monitored by our line manager James Saker.
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