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Numbers to dream about - 84% of your target market in one place

How to market to Chinese in Australia (and the world!) – Some Tricks to Help You It sounds too good to be true! Well yes and no. If you are targeting the Chinese market in Australia, 84% of them are on WeChat. Extrapolate that to China and WeChat is a super tool that you can’t ignore – used correctly, it may supercharge your sales.

But your competitors won’t ignore it either! So you have to be strategic.

Why WeChat is a Must

The Lowy Institute undertook a survey in 2021 in Australia and ascertained that 84% of Chinese in Australia get their news and information from WeChat marketing. The numbers stack up whether you are selling something to local Chinese in Australia or wanting to get in front of their mainland friends.

  Described as the “one app to rule them all” by Harvard Business Review, WeChat impacts every facet of life for most Chinese: work, health, travel, food, entertainment, education, arts, finance/investment, purchasing, pets, government, even politics (if you are in Australia that is).

Many people make purchases directly in WeChat – you need to make it easy for them to find you and buy.People in WeChat circles will check out your brand or service and pay attention to influencer or friend recommendations too. If they can find you! Overall you need to develop a strategy.

Get me on WeChat!

If you are a business, retailer, tourism site, beauty or health service, financial or advisory services provider, real estate business, educator, arts entity, or organisation with interests or market in China (or want one), you should consider WeChat. We’d like to share a few tricks to help you get onto WeChat and to make the most of it.

You should immediately set up a personal account so you can delve into the WeChat marketing world (it’s free). 

How to market on WeChat

Once you’ve chosen your ideal account type (and seek our help if you’re still not sure), you need to get the word out there! The account will have a QR code (example below) You can scan it and follow – put it on all your marketing materials (especially Chinese facing ones) so your target audience can follow too. 

Example: QR code for Chinsight

It is especially important if you are a brand aiming to get into China that you build up awareness at home first. If the local Chinese find and like your offering, they’ll promote and even send the product to China.

Make sure the content is relevant and interesting to your audience and use attractive layouts, readable fonts and appropriate images to capture their eyeballs.

Allocate some budget for promotion and influencers to drive traffic. For example, run some collaborations with other official accounts. Make sure to reach out to all your contacts, stakeholders, clients, etc. and get them to follow and repost content.Beware of censorship; content that is controversial or perceived to be sensitive to China will be deleted.

Make a special offer (especially before and during festivals) and track purchases or queries with a code or coupon). Monitor data and respond to messages and comments.

Don’t leave it too long, the competition is hotting up and if the Chinese are on your radar, WeChat shouldn’t be ignored.

Glossary to help

Post – What is published - each post can contain multiple articles.

Personal account – or personal contact account, similar to your WhatsApp and Messenger accounts.

KOL (Key Opinion Leaders) – Professional accounts with large numbers of followers and specialising in one market.

QR code – we are all familiar with this device now used when we register to dine out – a QR code can also link to a website or WeChat account.

Mini program – sub-applications that include tools to use in daily life where you don’t have to leave the WeChat app, e.g. ordering food deliveries.

Moments – similar to Instagram, individuals can post content to generate the feed for their followers, including text, images, videos, and re-posts of other articles.

WeChat Groups – you can create your WeChat group or join other WeChat groups. If you are running your own business, creating a personal account and setting up some WeChat groups may be the fastest way to know your customers and let them know you!

Tencent – one of the behemoths ruling China’s media. Its products include WeChat, QQ, Tencent Video, QQ music, plus a variety of mobile games, etc.

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Written by Rebecca Song

All rights reserved 2020 © Kongfuseo Digital Marketing Pty Ltd.

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8 Must Add ESSENTIALS to Your Caravan Packing List

We get it. It's been a long year of being cooped inside. With things getting much better, now is finally your chance; your chance to spread your wings and dive headfirst into all the beautiful and complex caveats that nature has to offer.

But the difference between a mediocre trip and a fantastic one comes down to how prepared you are when on the big and unpredictable road.  Let’s look at 8 must-adds to your caravan packing list that will definitely come in handy. 

1. Wheel Chocks

On campsites, the last thing you want is for your caravan to accidentally move and cause a mess or accident. Chocks add that extra layer of security to guarantee that this won't happen. Before purchasing, make sure that the weight of the chocks is heavy enough to be useful.

2. Caravan TV

Let’s face it, we all sometimes have the urge to sit in bed all day and watch 32 inch tv while being cozied up with a nice and relaxing drink. Yes, even when your wings are spread and actively exploring the wonders of nature. It’s perfect, simple, and easy entertainment for you and the entire family! Thanks to nowadays’ technology, most caravan televisions provide the same viewing quality as your home device. Time to discover the best caravan TV for your wishes and budget!

3. First Aid Kit

Life is always better when you have a first aid kit nearby. Caravanning is no exception! Be well prepared for scratches, minor injuries and insect bites and have basics at hand such as a bottle of sunblock and a pack of bandaids. No matter where the road takes you, safety first. You can create your own or buy a pre-packaged one. And, guess what! Some retailers even offer specific camping-first-aid-kits, it’s as simple as that!

4. Camper Levellers

This one especially comes in handy when you love a good old off-road adventure, and enjoy camping in one of Australia’s jaw-dropping national parks. Whether it's unstable weather or having no flat parking areas in sight, having a set of camper levellers will help you sit and sleep comfortably in your caravan. It’s much more effective and time convenient than D.I.Y. strategies such as digging up holes or setting up rock conceptions in order to level. Camper levellers do their job perfectly and can be set up quickly and easily.

5. Towing Mirrors

Towing mirrors are crucial to safety and even legally required by law. It’s going to make towing more stress-free, safe, and comfortable to do. Plus, getting into an otherwise avoidable accident is going to definitely sour your entire memory of the trip even if everything else was amazing.

6. Caravan Power Adaptors

The outlets of many household appliances and chargers do not fit into the adaptors found on most caravans due to incapability in amp inputs. Buying power adapters that convert 15A power to 10A power will allow you to use any appliances that you bring. You also need this if you plan on powering up your van from a household outlet before your trip.

7. A Toolbox

That’s right, just a toolbox with a variety of tools in case something needs fixing. We’ve all been there, even something as simple as a screwdriver or some spare bolt and nuts can be lifesavers on a camping trip. Don’t forget tools for caravan maintenance as well as tyre changes - thank us later! Tools to consider for your box include

 ●      Electrical screwdriver set

●      Air compressor (for tires)

●      Sealant

●      Electrical tape

●      Wheel brace and wenches

●      Torch and firestarter

●      Equipment Lubricant

●      A drill set

 8. Spare Tyres

Whatever you do, make sure to pack at least two spare tyres. Roads can get quite rocky and bumpy at times. The last thing you want to do is get stranded in the middle of nowhere because of a busted or flat tyre.

 From torches to mozzie repellent and other caravan essentials, preparation is key (nope, we are still not tired of saying this)! Now that you are all set, it’s time for the fun bit. Let’s hit the road and take in all the beauty around you.You deserve this. You've worked so hard. You deserve the opportunity to relax and collect some unforgettable adventures. Ready, steady, go!

Sources

https://www.youtube.com/watch?v=f_9m-XBlX7M&t=115s

https://www.galaxycaravans.com.au/blog/must-have-caravan-tools/

https://abigpeacheyadventure.com.au/essential-caravan-toolkit/