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Charlotte Tilbury X Selfridges Window Display For National Lipstick Day🩷💗💕🫦🛍️💗💖

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Different Types Of Window Displays🩷🛍️

Window displays are vital for attracting customers and conveying a brand’s identity. Different types can serve various purposes:

Promotional Displays: These highlight specific products, sales, or seasonal goods. They are often vibrant and eye-catching, making them effective for drawing immediate attention.

Thematic Displays: Designed around a particular theme or concept, these displays tell a story. This could relate to holidays, cultural events, or seasonal changes, creating a narrative that connects with customers emotionally.

Interactive Displays: Utilizing technology, these encourage customer interaction. For instance, touchscreen displays or QR codes can engage passersby, providing information or enticing them to participate in activities or contests.

Visual Merchandising: This focuses on the arrangement of products to create an aesthetic and inviting look. It emphasizes product features and integrates various elements like lighting and props to enhance appeal.

Minimalist Displays: Sometimes less is more. Minimalist designs focus on a few key items, using negative space to draw attention and create a sophisticated feel.

Lifestyle Displays: These depict products in a real-life context, showcasing how they can be used or experienced. This helps customers envision the items as part of their daily lives.

Each type of display plays a unique role in retail marketing strategies, enhancing the shopping experience and driving sales.

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Key Details For A Good Window Display🤩

After thorougher research I have found the key features that make a window display eye catching. A good window display captures attention, tells a story and reflects the brands identity. Key elements include vibrant colours, dynamic arrangements and effective lighting. The display should highlight featured products creatively, showing their benefits. Finally maintaining cleanliness and organisation to ensure you have a polished look. Overall a great window display invites customers in, sparking curiosity.

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Charlotte Tilbury X Selfridges

Here I have attached some pictures of window displays created by Selfridges for the iconic Charlotte tilbury! the displays are beautifully done, using scale, lights and eye catching details.

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💋✨Charlotte Tilbury✨💋

Charlotte tilbury is a fabulous make up artist! Her products blend luxury with performance, offering high quality products for all with wide ranges of skin tones and types. The iconic packaging is visually stunning and glamorous. Her experience as a renowned make up artist allows her to create products that enhance natural beauty while providing runway inspired looks. The brand promotes inclusivity and confidence through empowering messaging!! Charlotte’s captivating personality and engaging tutorials make her so iconic and popular with all age groups❤️

Charlotte tilbury creates products that combine luxury with performance. The brand offers a diverse range of make up and skincare, emphasising radiant, effortless beauty, making it a favourite among beauty enthusiasts worldwide!!🌏💛✨

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National Lipstick Day!!!🩷💄

National lipstick day is celebrated on the 29th July every year!! it is an entire day dedicated to one of the most iconic products in ur make up routine….Lipstick!!

National lipstick day encourages you to wear your best colour!!💋For some lipstick is the only make up requirement whether sheer and light or dark and bright, National Lipstick Day calls for all kinds of lipstick.💄

National Lipstick Day encourages love, kindness and femininity❤️

The fabulous day was created by Huda Kuttan, beauty influencer and entrepreneur. Huda Kattan owns the successful make up brand known as Huda.🩷

Let ur lips glow on national lipstick day and share your beautiful selfies on social media with #NationalLipstickDay✨🩷🫦

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Questionnaire

Below I have linked the questionnaire that I created to learn about the variety of customers that shop at the luxury department store Selfridges.

The questionnaire discovers what customers tend to buy while shopping at Selfridges, as well as how often they shop at the department store, the questionnaire also asks how customers would describe their experience at the luxury store.

The results from my questionnaire show that most people who shop at Selfridges are 18-25 and are female.

Most people who shopped at the luxury store purchased clothing and beauty.

Another question asked was how often do you shop at Selfridges, from my research I discovered that most people shop at Selfridges monthly or yearly, I found this information quite interesting. I think this answer is quite useful and realistic as Selfridges is a high end store which makes it a definite destination for special occasions or seasonal events rather than everyday needs, I think this sums up why Selfridges is so special in comparison to your local supermarket. Many shoppers may save up for specific purchases, opting to indulge in a yearly or monthly splurge instead of weekly trips which makes it a memorable experience unlike your local supermarket.

I also asked if you hadn’t shopped at the store of Selfridges.. why not? the answers I got in response to this question was that Selfridges price there products to high so resulting it to be to expensive and just not affordable.

Most people who answered the questionnaire described Selfridges as luxurious and there always being a wide range of products available which implies the experience is positive for customers as the store is always well stocked with different products, with the customer always being able to consume a product they desire.

Overall I’m really happy with the answers provided to me and this information will be really useful when writing my report.

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Selfridges Customer’s

Selfridges is a prestigious department store, which have a wide range of customers as they sell such a vast variety of luxury goods, ranging from clothing, jewellery, beauty, shoes, home and tech and food as well as many more high-end products.

Some of the brands you can typically find at Selfridges include:

Gucci

Prada

Charlotte Tilbury

Jo Malone

Rolex

Swarovski

The white company

Dyson

Off white

This is just a small list of brands that Selfridges offer, the range of brands can change frequently as Selfridges updates its offerings to stay up to date with current trends and customer preferences.

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Selfridges

The iconic Selfridges! There are many reasons why I love this esteemed British department store. Selfridges stores always include stunning architecture, the fascinating interior design and carefully curated selection of luxury brands. Selfridges offer exceptional customer service, the expert staff, the personalized shopping experiences. Selfridges have a way of making customers feel like royalty, and that's a big part of its enduring appeal. So for my window display project I have decided to choose the wonderful store Selfridges!! This will be a brilliant opportunity for me to be creative and design a Selfridges styled window display for a chosen brand or category in Selfridges.

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Colour Trends S/S25

Using sources such as WGSN and Fashion United I have discovered that for s/s25 we will be seeing more bright colours such as greens, oranges, yellows and corals. In addition to this we will also be seeing a lot of neutrals and pastel colours.

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Fashion Trends S/S25

During my research on fashion trends for 2025, I have noticed that utility chic continues to reign supreme, with functional details like cargo pockets and zip closures adding practicality to stylish outfits. Wide-leg pants in cotton and linen fabrics are a staple in many wardrobes, paired with flowy tops and statement accessories. Oversized silhouettes dominate the scene, with loose-fitting tops and dresses making a statement. Sequins and embellishments add a touch of glamour to outfits, from mini dresses to chunky jewelry.

Chunky jewelry takes center stage, with layered earrings and chunky chain necklaces making a bold statement. Bags with functional details like pockets and straps are a must-have, while oversized sunglasses with bold frames and colorful lenses shield eyes from the sun. Hair accessories like scrunchies and hair clips add a pop of color and texture to hairstyles.

Neon nails make a comeback, with bright colors adding a fun touch to manicures. Bold lip colors like reds, corals, and oranges make a statement, while glitter eyeshadow adds a touch of glamour to makeup looks. Glass skin remains a beauty trend, with smooth, luminous skin being the ultimate goal. Volume hair adds texture and dimension to hairstyles, achieved through styling products and techniques.

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Events In S/S25

During my research on window displays, I have investigated into different events happening during spring/summer 2025, this knowledge will help me while designing my own window display for S/S25 as i can link back to the events and trends I have discovered and base my colours and themes off the currents events of the season’s.

Events:

Paris fashion week - 7th to 10th July

World cocktail day - 24th March

Glastonbury - 25th June to 29th June

Oasis reunion - 4th July to 17th August

Royal ascot - 17th June to 21st June

International women’s day - 8th March

National lipstick day - 29th July

Harrogate flower show - 24th April

Cinderella’s 75th anniversary- 4th March

Wimbledon - 30th June to 13th July

National self care day - 5th April

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River island

Today while shopping in my local area I passed River island. The window display was pretty minimalistic yet effective, the display shows both menswear and womenswear. In the women’s window display, one of the mannequins was dressed in a gorgeous, trendy shade of burgundy red, which is so chic and perfect for this christmassy period! The other mannequin in the widow display was wearing a timeless piece…. a black faux fur coat!! Which Is a must during the winter months.🤍 Overall the window display is simply designed but still effective and eye catching.

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LUSH - London

During a trip to London, I saw this eye catching display at LUSH, Promoting there popular fragrance ‘sticky dates�� the fragrance that never date’s and turns heads with its sweet smelling notes of luxury.

This window display is effective it shows exactly what the store is about with its fun colours and swirly patterns, Also the use of plants which shows nature and how LUSH are natural, organic and 100% cruelty free🩷

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Selfridges - London

Selfridges windows displays are always phenomenal, the colours and the movement really entice you in!! They leave you feeling transformed into a maximalist wonderland of imagination, Selfridges window displays really inspire me!❤️

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Charlotte Tilbury - London

I love Charlotte Tilbury!! Especially this glamorous shop, as I walked into this store it felt like such an experience! The make up is displayed beautifully and lit up so well which gives it such a luxurious feel, for my chosen window display I would love to incorporate Charlotte tilbury xoxo

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Galeries Lafayette

During my trip in Paris I also saw this beautiful luxury shopping centre! Galeries Lafayette is one of the most popular, chic shopping centres in Paris, with beauty, fashion and everything in between. The stunning window displays are full of colour and fun, with lights and movements.✨