lionesque-blog

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OUR BLOG IS MOVING!

It has been an amazing year for the Lionesque Group and we are excited to end the year with two great announcements:

1. Our New Website if officially launched! And, our blog is going along with it!

Check out the updated site here and visit us at our new blog here.

2. Our CEO Melissa Gonzalez has just published her first book, The Pop-Up Paradigm, an exclusive look into the pop-up retail industry and the benefits it can have for brands.

Click here to get your copy.

Thank you for following us on Tumblr and being a part of our #popupshop world, we hope you stay in touch and follow us on our new blog into 2015!

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The #ARPOPSHOP Creates the Perfect Atmosphere to Showcase Ariana Rockefeller's Heritage Collection

    On November 4th we toasted the successful launch of Ariana Rockefeller's second pop-up shop in NYC, and there was plenty to celebrate! The month-long store features pieces from the Fall/Winter 2014 collection, as well as offers a special sneak peek of her Spring/Summer 2015 collection with exclusive samples on display. 

     After finding the perfect location for her key demographic in SOHO, we found a beautiful space with elegant details, including exposed brick and large skylight. “The location is the perfect backdrop for the pieces in this collection which were inspired by the vibrant downtown attitude, with the mix of gem tones, sheer details and metallic; while still keeping with the classic silhouettes and feminine cuts that are indicative of the brand.” says Ariana.

     In collaboration with store designer Ryan MacFarland, we worked together to set a picturesque space with a white color palette, special lifestyle details such as luxurious white rose bouquets by Ode à la Rose , and beautiful artwork by Igor Bogojevic to further compliment the line. The flawless combination of the design of the space in tandem with Ariana's new collection did not go unnoticed by the guests of the opening night, "The AR line belongs in Soho and it's evident tonight with all of the AR bags leaving the store." said guest Nadia Bartolucci, "Nothing shows her color blocking strategy and bold patterns better than a crisp white space. The event was a true success." 

      Ariana's current collection has a refined elegance with her iconic silhouettes and fresh colors and patterns that injects energy to the line. Stylist Sheila Clark of the Wilhemina Agency was immediately drawn to the collection, "It is very feminine and chic. I love the color palette and the combination of texture that she uses." The room was full of true fans of the line, showing up proudly wearing their Ariana Rockefeller looks, like actress Uza Aduba, and with those leaving with a shopping bag of newly purchased pieces to add to their holiday wardrobes.

      It was the perfect kick-off celebration at the #ARPOPSHOP with music by DJ Jilly Hendrix, refreshments from Perrier and A-list guests, including creative director Rob Younkers, Ariana's mother Diane, TV personality Lo Bosworth, and Yahoo Style Editor-in-Cheif Joe Zee, enjoying the beautiful atmosphere created for the new pop-up. Don't miss your chance to fill your closet with Fall/Winter looks from the Ariana Rockefeller collection, see details below:

The Quick 411:

What: The Ariana Rockefeller Pop-Up

Where; 498 Broome Street

When: November 3rd - November 30th (Closed Thanksgiving Day)

Hours: 11am - 7pm

Follow #ARPOPSHOP for the latest details.

photos by Patrick McMullan

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#theboohoostore brings lots of holiday bling and social interaction to their first U.S. Pop-Up

    It was an energetic night in SOHO as boohoo.com, the UK-based on-trend, on-price e-tailer that is the ultimate online shopping destination with fashion and inspiration at your fingertips 24/7, celebrated their first ever U.S. pop-up shop with live music, amazing food, and social channels buzz.

On a mission to make a major mark in the U.S. Market, boohoo.com is bringing their best styles of the holiday season to NYC with their shoppable showroom model, where shoppers can try on items in-store and then, using the store’s giant touchscreens, purchase online through the e-commerce site.  

      Another great feature tying in the omni-channel trend is tech partner Stylinity, which allows shoppers to catalog their favorite looks and pieces by scanning selected items and taking photos in their “Style Stages” which automatically sends an e-mail to shoppers and let’s them share on social channel for feedback and advice. The Stylinity team is especially excited to blend their new technology with boohoo.com, “ We love how forward thinking the company is. Shoppable showrooms are the future of retail and we are at the forefront of it with our technology at the boohoo pop-up,” says Tadd Spering, founder and CEO of Stylinity.

      The boohoo team could not agree more as their social campaign is a major part of the experience they are bringing to the U.S. “ Social is at the heart of the brand, which has a target market of 16-30.” says Social Media Manger Roxanne Nejad. “It is an integral part to our launch in the U.S. market. The pop-up features our “pinsperation” wall and the opportunity to shop and socialize any product in-store.” And, the launch party was the perfect atmosphere to kick-off shopping and socializing as guests, including Style Fix cover girl Jamie Chung, coveted countless pieces of the holiday collection and added their own pictures and videos to the #theboohoostore feed as they danced along to the talented live acts of the night, FEMME and Tanlines.

     The boohoo store officially opens their doors to the public this Saturday, November 1st and will be open until the 14th with a fun mix of shopping events and blogger and stylist meet-and-greets. See their calendar of events below.

The Quick Pop-Up 411:

What: the boohoo.com pop-up store

Where: 462 West Broadway [b/w W.Houston and Prince]

When: November 1st – November 14th

Follow #theboohoostore for the latest details.

Check out recent boohoo.com pop-up store in the press:

WWD

Racked NY

YahoooNews

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J. Hilburn Returns to NYC to Offer A Shirt that Fits™

J.Hilburn, the world's fastest-growing custom menswear brand, is a company built on the desire for men to look and feel great in their clothing and prioritizes the need to create a personalized experience for each and every shopper. Featured this week on Bloomberg Businessweek, the WSJ and Men’s Health’s Magazine, J.Hilburn offers every man the opportunity to sport a shirt and a look that fits.

After A Fortnight in SoHo, the brand’s highly successful pop-up last fall, J.Hilburn has returned to New York to bring the same sophistication of custom clothing, the highest quality fabrics and craftsmanship, and a price point that is accessible to midtown Manhattan. This year, the pop-up is located at the Hatbox at the Refinery Hotel, a hotel known for its raw elegance and refined spaces and honored as one of New York City's Best New Hotels on Travel + Leisure's 2014 It List.

This #JHPOPUP in midtown will offer; a Gift Guide Wall curated by Men's Health Executive Fashion Editor, Brian Boye, personal in-store fittings and styling appointments, and the entire Fall 2014 J.Hilburn collection including:

• 150 custom shirting options

• Made-to-measure suiting and formalwear

• Ready-to-wear product including trousers, cashmere and wool sweaters, and outerwear

 • Accessories including scarves, neckties, pocket squares, cufflinks, and more.

To kick off the official store opening, J.Hilburn hosted a VIP reception earlier this week allowing guests to have a first look at what the custom made pop-up has to offer. Described as a lush event by attendees, guests were able to immerse themselves in the life of a J. Hilburn man - from listening to live jazz music, to drinking old-fashioned bourbon whiskey. Here's what a few attendees had to say:

"The pop-up is great! Its location at the Refinery Hotel pieces everything together."- Monica, a top J. Hilburn Stylist from Dallas, Texas

"It’s very hard finding things off the rack that fits. Sixty percent of the time when I order something online, I have to send it back because it doesn't fit right. With J. Hilburn's made-to-wear model, it’s very convenient to be able to order online and know what I order will fit."- Jim Hopper, Co-founder, Fotofwd

"The vibe was phenomenal from top to bottom. I don’t like cold-selling; instead, I was able to sit down and talk to the stylist and have a conversation about the types of styles I'm interested in- like “oh yeah, I’ll get that belt, too” – Matt Pazaras VIP Biz Development, OneQube

Throughtout the pop-up, J.Hilburn is partnering with a curated selection of coveted brands including Uber, Lexus, J Brand Jeans, AG Jeans, DL 1961 Premium Denim, Blind Barber, Paul Evans Footwear, Balblair Whiskey, Balvenie Whiskey, Kings County Whiskey, Tap 357 and Perrier to offer special fiiting nights to the public and their private clientele.

Here is the 411 to Find your Fit:

What: J. Hilburn Pop-up

When: October 23rd -November 15th,

Hours: Monday-Friday, 9am-7pm ET and Saturday and Sunday 11am-6pm ET.

Where: Refinery Hotel's Hatbox at 63 W38th Street, New York, NY, 10018.

To learn more or to schedule your custom-fit appointment, please visit www.jhilburn.com/landing/popupnyc, or follow along on our social channels with #JHPopUp.

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Omnichannel Strategy in a Multi-Strategy Retail World

Although pop-ups provide retailers freedom to experiment, consistency is key to creating a seamless, fluid experience for your customers across all shopping channels. Our CEO Melissa Gonzalez shared why it is important to have an omnichannel strategy in the retail world with the OSFashion community. Here's a snapshot of why Omnichannel retail is necessary:

"Nobody wants the runaround — you know the drill. You find a clothing item you like, and then you try to hunt it down…which can sometimes be an adventure…

'Oh, it’s in-store. If you want those red pants in the petite size, you can only get them online.” So then, the customer goes online, only to be told, “Oh, it won’t be available until next week in the store.” Now, the customer not only has to wait…she has to go back and deal with one place giving her one option, and another giving her a different one. Nowadays, customers won’t put up with that. They’ll say, “Forget it. I don’t want to order this anymore. I’m done.'"

Click to read the full article here.

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CAT Footwear Opens First U.S. Pop-Up at The Roger Smith Hotel

It was a packed house at The Corner at the Roger Smith Hotel as bloggers and editors gathered to view Cat Footwear's first-ever pop up in the U.S and previewed CAT Footwear’s White Heat SS15 Preview.

Cat Footwear, the global footwear licensee of Caterpillar Inc, has been designing and engineering quality footwear that lives up to the hard-working reputation of the Caterpillar brand for over two decades.  Rich in heritage, Cat began in the industrial work boot sector, and has since grown into fashionable lifestyle collections for urban, city-dwelling men and women. CAT #Earthmovers Apneet of Whoisapneet and Jamal of Stylesocietyguyblog.com attended the pop-up for the fashion presentation,  saying “I’d like the trendier direction CAT is going in. They’re really making the shoes come alive with the styling.”

CAT’s focus on quality, rugged leathers, old-fashioned craftsmanship and sophisticated details paired with Nylon Mag’s noted “Stylists-to-watch” Silke Labson and Julie Williams brought back the 90’s and reinvented the way we see work boots. “You would never expect work boots make it fashion, but they did- and it’s fantastic,” a photographer said while capturing styled looks from the night. CAT Footwear is sold in more than 140 countries worldwide, and it’s aesthetic and brand has been described as being “very London” and “popular in Brazil.” We are glad to help execute the brand’s pop-up debut that will build brand awareness in the US.

The CAT footwear pop-up has been featured in Women’s Wear Daily and RackedNY. More store details below:  

The Public 411:

What: Cat Footwear Corner Pop-UpShop

When: Tuesday, October 21-Wednesday, October 28th

Hours: 11am - 7pm daily

Where: THE CORNER at the Roger Smith Hotel, 501 Lexington Ave.

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“Live Like You Mean It!”

During the Experience Thailand at Madison Square Park, the Lionesque Group activated the Chang Beer outdoor pop-up to build awareness for the brand in the USA. By staying true to the brands identity and attention to details, we created a Chang Beer Garden; a beautifully set-up and spacious destination to enjoy a “taste” of Thai culture, and compliment the food bought from surrounding vendors with a cold Chang beer. Manhattan’s sunny Sunday hosted the perfect weather to sip on the ice-cold beer. Chang’s Bar decor items showcase elements of what the beer was made from: floral, lemon, hops and licorice, to create a visual and aroma bar of what you’re getting with a sip of the beer. Guests spotted the brands logo of the elephant throughout the space using elephant props on the bar, table tops and merchandise area.

Artist Caryn Cast recreated Chang Beers humorous social media voice by creating fun and branded chalkboard art on Chang Beers sandwich boards from slogans including “It's Beer O'clock” and “Cheers!” Umbrellas were placed around the area, with tall tables and stools. White cubes staked next to the beer bar were filled with goodies like silver key chain bottle openers, green koozies, and fans were given out to guests to enjoy. Guests took pictures with umbrellas next to a Chang poster reading “Live Like You Mean It!” This photo booth was designed to engage the guests, and guests were encouraged to take pictures with the umbrellas and promote Chang Beer. The photo booth truly embodied a tropical Thailand oasis feel with fake grass, plants and branded paper umbrellas.

For the day, everyone who visited embraced, Live Like You Mean It!

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NFP Returns to RSPOP+ With Dynamic Knits for its Fifth Fall Pop-Up Shop

     NFP Studio’s “Walk-in Wardrobe” returned to the Roger Smith Hotel for their sixth Fall to encourage shoppers to explore and play with the latest collection of knits that are built to link, layer, connect, snap and fold into new creations. After working in the realm of high-end fashion for designers such as Calvin Klein, Shelly Steffee and Vera Wang, designer Gail Travis has truly redefined timeless designs with elevated structure and reliable multi-functionality of knitwear, felted silk and featherweight jersey materials. 

     We celebrated NFP’s return to RSPOP+ with an opening reception that featured personalized interactions with designer Gail through jaw-dropping, live demonstrations of the different ways to wear her engineered sweater designs. New guests were wowed at the ability of each garment to transform, and loyal clients came to support and snag another piece for their wardrobe.

       Kelly Hoey from CNBC’s Power Pitch attended the opening reception as a returning customer.“I discovered Gail Travis and NFP at last fall’s pop-up,” Kelly says, “given all the speaking events and engagements on my calendar, the four pieces that I got last year are my go-to wardrobe staples for their versatility and variety. Even though I have worn them multiple times, the compliments have not stopped.”

Quick Pop-Up 411:

What: The NFP Studio Pop-Up

When: September 2nd thru October 31st

Where: RSPOP+ at the Roger Smith Hotel, 501 Lexington on the corner of 47th and Lex

Hours: 9am – 7:30pm Mon – Friday / 10am – 5pm Saturday / Closed Sundays

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If Not Us then Who brings Awareness to the Environment During Climate Week NYC

     “Don’t you love breathing? It’s actually that simple.” Passionate supporters of Climate Week NYC and the Climate March gathered at THE CORNER at Roger Smith Hotel for the launch of the ‘If Not Us Then Who?’ pop-up shop, a project managed by Handcrafted Films and supported by the Ford Foundation. Directed by award winning documentary filmmaker Paul Redman and photo gallery exhibit Joel Redman, If Not us then Who? is popping up in the midst of Climate Week NYC to communicate firsthand the unique personal stories of an inconspicuous yet vital people as they battle to protect their lives, their culture and our forests.

     During their launch, ‘If Not Us Then Who?’ presented the newly released reports of The Rights and Resources Initiative (RRI) and Tebtebba (Indigenous Peoples’ International Centre for Policy Research and Education) on: the rights of Indigenous Peoples and local communities , the lands and forests where they live, and the resources that these lands contain, and Handcrafted films team shared their original documentaries of traditional and Indigenous forest people of Brazil, Nicaragua and Indonesia.

     Each film shared the stories of the indigenous forest people and their deep spiritual connection with the environment that is being threatened by the modern world. “I was moved to tears. It was powerful-” an attendee echoed the thoughts of many of the other viewers. With passionate supporters, thought-provoking conversations, and striking visuals, this launch night was truly “beautiful and uplifting.”

The Quick Pop-Up 411:

What: The 'If Not Us Then Who' Pop-Up Project

When: September 18th - September 24th

Where: THE CORNER at 501 Lexington Ave. [b/w 47th and 48th Streets] NYC

Hours: 9:00am - 8:00pm

Click here to RSVP for General Admission or Any of the Events Below.

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Giving Retail TouchPoints an Insight into Pop-Ups

   The popularity of pop-ups has been on the rise and shows no sign of letting up, which has many people within the retail industry wanting to know the ins and outs of the trending retail experiences. Retail TouchPoints, an online publishing network for retail executives, contacted our founder, Melissa Gonzalez, with curiosity on the subject to help give their readers a deeper look into the pop-up industry. 

A few highlights of the article:

"Regardless of their purpose, pop-ups can help retailers put a more fun and creative spin on the traditional brick-and-mortar model."

"Before retailers even consider where and when their pop-ups should open, they must first determine their overall goals."

“Retailers need to determine their brand promise and their customer targets because your brand promise to your customers impacts how you address your goals.”

"Measuring sales is key to determining the overall value of a pop-up shop, but retailers also need to measure short-term and long-term results based on marketing, social engagement, foot traffic and overall peaks in store traffic and sales."

"The success of a pop-up shop can sometimes depend on opening a location at the right place at the right time."

"Sole Society embraced partnerships as a way to build buzz and create fun, community-driven experiences for its summer pop-up"

"To see ongoing success with pop-ups, retailers need to think creatively and innovatively." 

Click here to read the full article.

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CEO Melissa Gonzalez named among the '12 Amazing People to know in New York Fashion Tech' by Alley Watch

    With New York being one of the undisputed Fashion capitals of the world and also being a city with a strong technology presence, it is no wonder why the New York Fashion Tech community has been growing at an accelerated pace. Wanting to know the Who's Who of this world, Alley Watch polled around the community and narrowed down their top 12 People to know. We were very excited to learn that our very own founder, Melissa Gonzalez, was included in this incredible list for her pop-up shop activation expertise!

Click here to read the article.

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Nora Gardner Pop-Up Gives Power Dresses a Makeover

Nora Gardner, who specializes in designing perfectly manufactured, easy care professional clothing for busy women, has just opened the doors of her September Pop-Up Shop at RSPOP at the Roger Smith Hotel. After spending five years on Wall Street in Investment Banking, and always having problems finding the perfect clothing for work, she reinvented the power dress by mixing sophisticated cuts with bold colors. Spotlighted by Forbes Magazine earlier this year, Nora's dresses and monochromatic co-ordinates are perfect for the busy #Girlbosses that are always on-the-go. Their timeless cuts make them easy to transition keynote speech in the day to an evening networking event.

The Lionesque team visited the pop-up shop for a personal styling session with designer Nora Gardner herself and ran into customers that beamed from no longer having to sacrifice style for executive-level sophistication. “I just want everything,” a shopper who happened to walk by the pop-up shop after work said, “I know a million people who are looking for this.”

With all that the present-day woman needs to balance (work, family, volunteering, school, etc.,) she needs fabrics that work as hard as she does and a wardrobe that is as versatile as the many hats she wears. We’re excited for a month of Power Dresses!

Join Nora Gardner every Thursday evenings until 9pm for a "dress party" with champagne and appetizers to start the weekend off right.

The Quick Pop-Up 411

What: Nora Gardner Apparel Pop-Up

When: September 3rd - September 29th

Where: RSPOP at the Roger Smith Hotel, 501 Lexington Ave. (b/w 47th and lex)

Hours: 10am-7pm Mon-Fri, 11am-6pm Sat. Closed Sundays Dress

Parties: Every Thursday Night from 6-9pm Champaign and refreshments will be served and they will be raffling off a $100 gift card each night.

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The Segal Jensen Tennis Market's Opening Reception was a Grand Slam

Just in time for the U.S Open, our tennis-themed pop-up shop, the Segal Jensen Tennis Market, hosted its opening reception with appearances by legendary tennis player Angela Buxton and a book signing of “The Greatest Jewish Tennis Players of All Times" by sports writer Sandra Harwitt. Couple these appearances with the plenty of rare tennis gems being showcased in a hall-of-fame like gallery curated by Historical Tennis Consultant Robert Fuller, it’s easy to see why the shop attracted a packed house of tennis enthusiasts!

Writer and author Sandra Harwitt was “very thrilled about the night, the people who supported [her] book, and all of the tennis enthusiast who came out.”

Sitting next to her was Angela Buxton, who joked “I was just reading what Sandra wrote, I can’t believe she knew all of that. I asked her- Did I tell her that?” Sandra turned to her and winked “You actually told me more, but I kept that for the second book.”

Angela Buxton, the night’s special guest and leading world tennis player of the 1950’s, said that it was “forward-thinking to have this shop aligned with U.S. Open dates.” She also enjoyed the atmosphere of the night, “enjoyed people remembering [her], and meeting old friends.”

Tennis Historian Robert Fuller also enjoyed the tennis-loving crowd. “It’s been a great night,” he said, “It was wonderful to have Angela in attendance, to be surrounded by so many people who appreciate Angela’s work.”

Loronzo Flores, media-maker behind SuperTennis.tv found the Segal Jensen Tennis Market just a few days after his arrival to New York from Italy, and returned for the special night. Flores commented “I love tennis and it’s history, so everything in this store is beautiful to me,” and we are sure that any tennis enthusiast would feel the same way.

If you are interested in finding rare, archived tennis images, autographed books and balls, and vintage tennis rackets (including Roger Federer’s 2005 Wimbledon raquet), attend one of the Segal Jensen Tennis Market’s upcoming events, or check our pop-up shop 411 for store hours.

· Saturday, August 30th, 7-9pm Bobby Blair ” Hiding Inside the Baseline” Book Signing

· Monday, September 2nd, 7-9pm- Nick Bollettieri “It Ain’t Easy” Book Signing

Quick Pop-Up Shop 411

Dates: August 25th- September 7th

Location: THE CORNER at 501 Lexington Ave. [b/w 47th and 48th Streets] NYC. Subways: 4,5,6,7 to Grand Central, or E,M to 51st Street

Hours:: 10am-10pm everday

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The Walk-In Wardrobe: NFP Studio Returns to RSPOP+ for Fall 2014

     Designer Gail Travis will open doors again on her flagship Pop-Up Shop at The Market at the Roger Smith hotel this Fall. Since launching New Form Perspective “NFP" in 2009, the collection has gained recognition for the ingenuity of smart geometric shapes and styles that remain true to the delicacy of timeless combined with modern concepts.

      This Fall 2014 NFP will create and intimate “Walk-in Wardrobe” to spotlight the ability to link, layer, connect, snap and fold each creation, speaking to the personal ingenuity of every woman and encouraging to explore and play with the latest collection.

Want to know more about the woman behind the brand? See our Q&A with designer Gail Travis Below:

LG: What keeps bring you back to midtown each year?

GT: The amazing diverse group of customers between the surrounding hotels, corporate offices and nearby UN keeps a consistent flow of repeat loyal customers and new tourists and passerby's. You just never know who will be walking by!

LG: What do you look forward to most when opening up your pop-up shop?

GT: I love the challenge of finding new ways to build out the space and showcase the collection in a fresh, new perspective. This year I am experimenting with creating an all white space to really emphasize the unique abilities of the sweater designs and my signature hand-felted technique into silk tops and dresses.

LG: What new pieces are you most excited to share with your fans?

GT: There are many new exciting designs in this series! Some sweaters include modular aspects that are a must see in person to fully experience the unique possibilities. Others shapes continue to explore unexpected twisting seams and a new group of jersey basics including pants, essential l/s tops and dresses.

LG: If you can sum up your collection in 3 words what would they be?

GT: newly formed perspectives :)

LG: If you could have one celebrity or influencer be seen wearing your collection who would it be and why?

GT: Tilda Swinton. It is inspiring to see her ability to morph into such varying roles and characters. Her integrity to push the medium of acting to new levels with such a humble and quiet presence is inspiring. I hope to one day be able to costume her on a future project!

LG: Anything else you would like to share about your brand?

GT: The new forms are fun to explore in person! Hope to see you at RS Pop sometime b/w 9/2 and 10/31!

Quick Pop-Up 411:

What: The NFP Studio Pop-Up

When: September 2nd thru October 31st

Where: RSPOP+ at the Roger Smith Hotel, 501 Lexington on the corner of 47th and Lex

Hours: 9am – 7:30pm Mon – Friday / 10am – 5pm Saturday / Closed Sundays

RSVP For the Opening Reception on Thursday, September 18th from 5- 8pm here.

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The Latest at our Summer in the Hamptons

     Luck was on our side last Saturday with beautiful weather for the Traditional Home and Prince of Scots co-hosted Garden Party. Excited shoppers browsed the high-end collections from both Prince of Scots and The Concept Collective while getting pampered from services brought to us by BeautyBooked, including hair fluffs from BLOW Hampton and spray tans from Gotham Glow. Other highlights from the evening were the delicious food pastries from Financier Patisserie and chilled soups from Rockin the Ladle, and the mini-gallery of original paintings by local artist Dan O'Keefe from Gallery 125.

    As we approach the end of the summer we are excited to share all the steals and deals going on at the Concept Collective at Prince of Scots. See below to see if any of your favorite brands of the collective are offering discounts:

49 SQ MI - Gift w/ Purchase

Cobra Society - 15% off

Kyu Melange - 20% off

GiuGiu - 30% off

Yumi Kim - 30% off

Riudavets - 30% off

RK NY - 30% off

Laure Siegel - 30% off

Sandra Baquero - 30% off

Amara Swimwear - 40% off

Click here to learn more about the Concept Collective's Summer in the Hamptons.

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Our CEO Melissa Gonzalez Chats with Sharpheels 

Recently, Cuurio CMO and Sharpheels contributor Kelly Hoey caught-up with the always on-the-move "Pop-Up Architect Power House,"our founder Melissa Gonzalez. The interview shares with readers a never before seen look into  the woman behind the Lionesque Group with questions like:

Who are your heroes?

Best pat on the back you've ever received?

Your nails on a chalkboard moment?

Biggest misconception about being an entrepreneur?

Part of the trick to staying focused?

Click here to see what the "petite PowerRanger" had to say.

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Popping up in NYC made easy 

     A few weeks ago Alleywire stopped by THE MARKET at the Roger Smith Hotel to get the inside scoop on how stores have been "popping up" in NYC w/ our CEO Melissa Gonzalez and Tristan Pollock of The Storefront. Get a sneak peek of The Corner from John Knowles of the Roger Smith Hotel and first-hand knowledge from our former pop-up clients, designers Vanessa Vallarino and Hattie Saltonstall of VallarinoSaltonstall.

Watch the video below or click here for the full story.