malenalott

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Pantene, Oreo Balls and Timeshifters

This week I’m breaking down three videos to show how brands can use authenticity and emotion: Pante…

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Top Brand Wins and Epic Fails This Month

by Malena Lott

WIN: Kmart #ShowYourJoe commercial

[youtube=http://www.youtube.com/watch?v=9PVhIMr4Sc…

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Brands Who Influence You and Who Your Brand Influences

by Malena Lott

Today, a short brand exercise. 

Grab your pen.

Grab a piece of paper and write a…

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What Brands Can Learn from Gravity

by Malena Lott

Brands of all sizes can learn a thing or two from the movie Gravity, starring Sandra…

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Top 5 Things to Consider When Building a Brand

by Malena Lott

A brand is never “one and done.” We’ve discussed how branding is more than a logo,…

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Tech Megatrends All Brands Need To Know

by Malena Lott

Over the years, I’ve heard things like…”that only applies to big brands,” or “people…

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How to Not Suck, Little Brand

by Malena Lott

Short, sweet, to the point, brandeteers:

This is actually an amazing brownie bite.…

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Are you too impatient with your little brand?

by Malena Lott

So here’s my mantra for my branding clients and Buzz authors: 3 P’s: passion,…

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This Labor Day, are you doing what you love?

Labor Day was created to thank workers for their contributions to society. If you’re working, thank…

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Branded Buns and Thinking Like Steve Jobs

by Malena Lott

I’ll admit one of the first things I did when I bought my car last year and my son’s…

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Controversy (and Curiosity) Sells

by Malena Lott

Boy, that Rolling Stone cover featuring the Boston bombing suspect sure stirred up a…

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What little brands can learn from Leonardo da Vinci

by Malena Lott

Make like da Vinci.

Years ago I taught a workshop on “how to think like a genius”…

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How can little brands be better at customer service?

by Malena Lott

I hate writing this, but here it is: for the most part, I get the worst customer…

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Brand Celebs & CEOS: Don't be dumb.

by Malena Lott

It’s been a bad couple of weeks for Southern comfort cuisine queen, Paula Deen.…

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Selfie with my IL's rescue dog Buddy, a poodle terrier. Sweet dog!

[malenalott]

Every audition should include Girl Scout cookies! #ltymokc