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It's kind of ironic that they sell more merch of 2 side characters at Hot Topic than Moxxie and Millie who are supposed to be one of the main leads.
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Seems a little off as Octavia is only brought up just for Stolitz drama heck the 3 episodes she's prominent in all centered around the same thing.

antis DNI / Critical DNI
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Death's Design


A little collage of all the key characters from Final Destination
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Man Spindlehorse must be running out of ideas for merch at this point.
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Once again, the antagonists in Helluva coming off more as jokes.
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Ok, now this labeling on sexuality feels forced. Mayberry was married to a man and was super upset with her husband for cheating on her like she used to have strong feelings for him now you want me to believe that she's a lesbian all because of her ship with Martha? Also this just shows hypocrisy on the whole Stolas cheating on Stella cause of his sexuality if Mayberry for the longest time never had an affair with another woman till she went to hell and hooked up with the very woman her husband cheated on her with. What is with this show?!
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Arguably Viv's big 10 in regards to merch sales and promotional material.
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They really can't take any antagonist seriously in this show do they?
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Wow spent so much time promoting a spring sale only to have most of the merch focus on episodes and events of season 1 and nothing from season 2 or around the Easter holiday. Feeling like a real cash grab for fans with pure nostalgia if you ask me.
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Helluva Boss coming to Amazon prime in a nutshell.
youtube
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So the Helluva lvup panel reveals that the next short is around Loona. Ok it's nice we're gonna put some focus on her after being sidelined in season 2 but like are the female characters only allowed to be developed through the shorts cause it just proves critic right about how underdeveloped they are.
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Might be a minor nitpick but was anyone else under the impression that Loona would be taller than Charlie considering how Charlie compares to other hellhounds/ wolf like demons in Hazbin.
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You know it's funny that Spindlehorse keep promoting Loona and Octavia having a sisterly bond even though they only interacted once in the show so far. Viv little hint in writing, show don't tell.
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Honestly they better explore Loona's sexuality in the show otherwise what's the point of promoting a character being bisexual if she only seems interested in men.
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Okay word of advice, making an april fools joke around bashing your haters and seemingly teasing potential suicide is not a good look.

Why can I hear people screaming HALLELUJAH
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I feel the biggest issue around season 2 is that they seem more invested in starting new plot lines instead of further developing old ones. Like outside of the stuff with Stolas and Blitzo, have any arcs or relationships set up ever been further explored? Loona and Octavia only interacted once and never acknowledge each other again, Strikers assassination plotline gets dropped in his second appearance, Moxxies mafia background doesn’t affect how he behaves after Exes and Oohs,Millie’s talk about wanting self importance feels non existent considering the praises she gets from Blitzo and Moxxie on a daily basis, the DHORK and cherubs come off more as filler when their actions don’t affect the overall plot, and the asmodean crystal given to Blitzo doesn’t come into play during his trial in Mastermind. It’s like so much is happening yet so little is done about it which leaves the show feeling unfocused and clustered.
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