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from the river to the sea

acrylic on canvas, 16"x20", october 2023

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happy lunar new year! 新年快乐

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Why “Go Nuts, Show Nuts” Doesn’t Work in 2022

For those who don’t know or remember, Tumblr used to have a policy around porn that was literally “Go nuts, show nuts. Whatever.” That was memorable and hilarious, and for many people, Tumblr both hosted and helped with the discovery of a unique type of adult content.

In 2018, when Tumblr was owned by Verizon, they swung in the other direction and instituted an adult content ban that took out not only porn but also a ton of art and artists – including a ban on what must have been fun for a lawyer to write, female presenting nipples. This policy is currently still in place, though the Tumblr and Automattic teams are working to make it more open and common-sense, and the community labels launch is a first step toward that.

That said, no modern internet service in 2022 can have the rules that Tumblr did in 2007. I am personally extremely libertarian in terms of what consenting adults should be able to share, and I agree with “go nuts, show nuts” in principle, but the casually porn-friendly era of the early internet is currently impossible. Here’s why:

Credit card companies are anti-porn. You’ve probably heard how Pornhub can’t accept credit cards anymore. Or seen the new rules from Mastercard. Whatever crypto-utopia might come in the coming decades, today if you are blocked from banks, credit card processing, and financial services, you’re blocked from the modern economy. The vast majority of Automattic’s revenue comes from people buying our services and auto-renewing on credit cards, including the ads-free browsing upgrade that Tumblr recently launched. If we lost the ability to process credit cards, it wouldn’t just threaten Tumblr, but also the 2,000+ people in 97 countries that work at Automattic across all our products.

App stores, particularly Apple’s, are anti-porn. Tumblr started in 2007, the same year the iPhone was released. Originally, the iPhone didn’t have an App Store, and the speed of connectivity and quality of the screen meant that people didn’t use their smartphone very much and mostly interacted with Tumblr on the web, using desktop and laptop computers (really). Today 40% of our signups and 85% of our page views come from people on mobile apps, not on the web. Apple has its own rules for what’s allowed in their App Store, and the interpretation of those rules can vary depending on who is reviewing your app on any given day. Previous decisions on what’s allowed can be reversed any time you submit an app update, which we do several times a month. If Apple permanently banned Tumblr from the App Store, we’d probably have to shut the service down. If you want apps to allow more adult content, please lobby Apple. No one in the App Store has any effective power, even multi-hundred-billion companies like Facebook/Meta can be devastated when Apple changes its policies. Aside: Why do Twitter and Reddit get away with tons of super hardcore content? Ask Apple, because I don’t know. My guess is that Twitter and Reddit are too big for Apple to block so they decided to make an example out of Tumblr, which has “only” 102 million monthly visitors. Maybe Twitter gets blocked by Apple sometimes too but can’t talk about it because they’re a public company and it would scare investors.

There are lots of new rules around verifying consent and age in adult content. The rise of smartphones also means that everyone has a camera that can capture pictures and video at any time. Non-consensual sharing has grown exponentially and has been a huge problem on dedicated porn sites like Pornhub – and governments have rightly been expanding laws and regulations to make sure everyone being shown in online adult content is of legal age and has consented to the material being shared. Tumblr has no way to go back and identify the featured persons or the legality of every piece of adult content that was shared on the platform and taken down in 2018, nor does it have the resources or expertise to do that for new uploads.

Porn requires different service providers up and down the stack. In addition to a company primarily serving adult content not having access to normal financial services and being blocked by app stores, they also need specialized service providers – for example, for their bandwidth and network connections. Most traditional investors won’t fund primarily adult businesses, and may not even be allowed to by their LP agreements. (When Starbucks started selling alcohol at select stores, some investors were forced to sell their stock.)

If you wanted to start an adult social network in 2022, you’d need to be web-only on iOS and side load on Android, take payment in crypto, have a way to convert crypto to fiat for business operations without being blocked, do a ton of work in age and identity verification and compliance so you don’t go to jail, protect all of that identity information so you don’t dox your users, and make a ton of money. I estimate you’d need at least $7 million a year for every 1 million daily active users to support server storage and bandwidth (the GIFs and videos shared on Tumblr use a ton of both) in addition to hosting, moderation, compliance, and developer costs. 

I do hope that a dedicated service or company is started that will replace what people used to get from porn on Tumblr. It may already exist and I don’t know about it. They’ll have an uphill battle under current regimes, and if you think that’s a bad thing please try to change the regimes. Don’t attack companies following legal and business realities as they exist.

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12 surprising clickbait titles that work

Gotcha! While you’re here, check out some of this text formatting.

Bigger text ✨

This is bold, and this is italics. This is strikethrough. (I'm whispering this in small text.) This is not a suspicious link at all. This text is colourful!

This is a bulleted list.

I can add text formatting here too.

We take a break here to enjoy Lucille.

This is a numbered list.

It’s where you list items.

And numbers appear next to them.

Groundbreaking.

As one person once said:

Look at me, I'm an indented block!

I'm a quote block! Someone definitely said this at some point.

Juliet: What is this? Romeo: I think we've been summoned for an example chat post again. Juliet: Not again...

We have reached the end. Or have we?

Remember to stay hydrated, and follow @changes for Tumblr updates! 💖

You're a curious one, aren't you. Enjoy this potato as a reward.

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New prints and stickers have been added to my shop! ✨

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shout out to the people who are still paying me here on tumblr

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last bitch standing

twitter | ig | inprnt | patreon | store

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https://twitter.com/fucca_0/status/1546819434215776261?s=21&t=N6KZ-fPNTtq8Qvez7Ps3Yg

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stray was really really good 📺🌱✨

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Kimi no Shiranai Monogatari - Supercell

Anime: Bakemonogatari

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Tiger, Tiger

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Morning Glory.

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Years ago, when Tumblr was still owned by Yahoo, Yahoo wanted Tumblr to use their video player, rather than Tumblr's own video player. This was partially to unify analytics, but mostly because Yahoo planned to put pre-roll ads on Tumblr videos. You know those unskippable Youtube ads? That's what was going to happen to Tumblr videos.

The only reason it didn't happen out is because Tumblr staff pushed back on the idea, saying it was absolutely idiotic and would anger users beyond their breaking point.

The next time you're angry at staff for fucking up something a lil bit, or trying to make money in some optional way, keep this in mind.

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Dance✨ 

This piece is also available as a print at Heikala Shop💕

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About this theme

Monumen is a personal theme that is designed for all blog types. This theme comes with options that can turn a simple layout into a grid layout that’s perfect for photo-heavy blogs! Looks good for showcasing your works.

Theme options

Customizable colors: up to 10 custom colors

Avatar shape. You can change between a circle or a square

Choose between a "simple" and "masonry" layout; If the user chooses the simple layout, able to change the sidebar position to right or left. If the user selects the masonry layout, able to change the post column: 3 or 2 columns

Show Tags or not

Show Toggle Dark button or not

Show Featured Photos or not

Show Latest Posts or not

Show Twitter Widget or not

Disqus Shortname

And many more!

Features

Responsive layout and looks good on the mobile screen, dashboard-like reblog chain posts, support NPF posts, unlimited custom links as you want through Tumblr pages, dark mode, Disqus, and highlighted photos.

How to add a custom link to this theme?

You can add as many custom links as you want through Tumblr pages, and the process is very simple, here’s how:

Go to Customize page

Scroll down until you find ‘+Add a page’

Enable ‘Show a link to this page’

Select “Link” from the dropdown menu (for custom links) and if you want to make a custom page (for example, an ‘about’ page), just don’t change anything from the dropdown menu and leave the ‘Standard layout’

Add the URL, page title, and page body text as you wish and save

What’s the difference between the Header Image and the Hero Top Section on the theme options?

It’s totally a different thing! Hero Top Section is used as a big hero image section for your blog while the Hero Image is set on your sidebar.

You can show/hide either of these things. For Header Top Section especially, the height can be adjusted! The default height is 450px. Min is 0px and max is whatever value you want.

What's the difference between "simple" and "masonry" layouts?

Simple layout The layout is shown as a regular layout. It is shown as a one-column post featuring the sidebar info instead of the header one. If the user chooses the simple layout, they are able to change the sidebar position to the right or left.

Masonry layout The layout is a grid layout based on columns, but unlike other fixed grid layouts, the images do not have fixed height posts. This layout is perfect for the portfolio blog or those who have photo-heavy blogs.

How do I install this theme?

The theme has been uploaded on Tumblr theme garden which means you don’t have to manually copy-and-paste the code on the customization panel, just go to this link and click the ‘Purchase’ button and your blog automatically will be changed.

You said that this theme is mobile-friendly, but it shows the default theme provided by Tumblr! How do I disable it?

Easy! Just go customize, scroll down until you find ‘Advanced options’ → disable ‘Use default mobile theme’ → Save

For more information and a theme guide, please visit the link below: https://monumen-theme.tumblr.com/customization-guide

And let me know if you happen to experience the issue or confusion. Thank you.

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