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Gurgaon Metro Pillar Branding

Gurgaon is probably the most affluent and modern commercial and residential center in India. Gurgaon can be called a self-sufficient area with its own shopping malls, residential flats, and all other amenities. Many well-to-do families that either does business or work in Delhi live here because of the conveniences. Brands will benefit greatly by advertising in this part of the National Capital Region.

What Is Metro Pillar Branding?

The metro has emerged as the preferred transport of choice in most of the major cities in India where the project has been completed. The city transport system runs elevated from the road level at most places and below the ground in some parts. The elevated rails are placed on a network of concrete pillars erected in the middle of main roads in the city. The same is the case in Gurgaon too.

These pillars sit in the middle of main roads and are visible to traffic that crawls through these roads. They are so plainly visible that many people use their numbers as landmarks to identity businesses on those roads. Advertisement boards placed on these pillars attract the attention of all road users and can be used by companies belonging to most industries. This type of advertising is known as the metro pillar branding.

The Benefits Of Metro Pillar Advertising

The main advantage of advertising on metro pillars is its visibility. These boards sit high on the pillars and are visible from a long distance. Placing colorful digital boards on these pillars is sure to attract the attention of every road user. Even drivers will not miss these boards as the traffic mostly moves slowly on the main thoroughfares of Gurgaon. As they sit bored in the cars or buses people will read the content on these boards.

Another big advantage is that these ads are seen by a wide variety of consumers belonging to different social and economic strata of the society. This makes it possible to use these pillars for marketing almost any product under the sun. People living in the posh apartments of Gurgaon as also those traveling from interior parts of the city can be targeted with these ads. As these are seen in the morning when people go to offices, the brand name will stay fresh in their minds.

Local businesses will benefit greatly by advertising on these pillars. People traveling in the area will see the advertisements and immediately step into those shops. Those who are in the area searching for a particular product can be attracted by placing the ads on the metro pillars. This will result in immediate sales. Those going shopping will also see the ads and know that a particular item is available nearby. Advertising on metro pillars can get you an immediate return on your investment.

Wrapping Up

While there are many OOH options, the metro pillar boards offer the kind of flexibility that none others offer. You can opt for different sizes and types of boards depending on your advertising budget. You can also decide on the number of pillars you want to use for spreading your brand awareness.

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Delhi Metro Station Branding

Delhi Metro Station Branding –

Since its commencement in the year 2002, Delhi Metro has been the pulse of the city for 16 years now. Covering the widest routes of Delhi to connecting the capital with the cities of the NCR region, Delhi Metro has been a blessing for both office commuters and leisure travelers. It shortened the distances for travelers on one hand and opened the world of opportunities for advertisers on the other hand. Yes! With a daily ridership of 2.5 million passengers, Delhi metro stations act as lucrative sites for brand promotions.

Metro Station Advertising and its benefits:

Spacious: Delhi metro stations are spacious, well maintained and organized. There are proper sites allocated for brand promotions, therefore, the brand advertised gets complete viewer’s attention.

No clutter: Metro stations have proper sites allocated for ads; there is no ad clutter on one particular site. Therefore, only few brands can promote at one station at one time. This saves the viewer’s from getting distracted.

Train intervals: The commuters wait at the stations till the train arrives; this dwell time is utilized by the brands by interacting with the onlookers through informative, impactful and creative visual ads placed at the metro station.

An impactful metro station branding leads to:

High brand reinforcement: As most of the travelers are daily commuters, any ad displayed at the metro station is seen by them repeatedly, which helps to reinforce the name, USP and image of the brand in the consumer’s mind.

High Brand recall: Ads displayed on the metro station generate high brand recall as the target audience is exposed to the ad frequently. Higher brand recall ultimately influences the purchase decision of the consumer. He will tend to pick the brand that he sees on daily bases instead of the others that are on the same sale shelf.

High brand awareness: The ads on the metro station, metro smart cards or metro train as train wraps attract the commuters’ attention and prompt them to talk about the same. This spreads word of mouth about the brand and also leads to high brand awareness.

MyHoardings outdoor advertising agency offers best rates for metro station ads. The company has approximately 1000 advertising and marketing agencies listed under its name, that make sure that the client’s get the best of creative, practical and cost-effective outdoor advertising solutions.

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Advertisement inside Bengaluru Metro Trains

With a daily passenger count of 518,000 (till March 2020), Bengaluru Metro trains have become one of the pivotal transportation modes of the city. Known as the “Namma Metro”, the metro service was the first in South India. It now has an annual ridership of around 134 million (as of 2019), connecting 46 metro stations. Since the service in Bengaluru has become one of the busiest transportation forms, advertising inside the trains has become a favored outreach medium.

Benefits of branding inside Bengaluru metro trains:

While advertisers can also opt for metro station branding, passengers generally spend more time travelling inside metro trains. So, advertising inside Bengaluru metro trains will be lucrative for the brands. In addition, with the extension plans for the Bengaluru metro, more trains will run across the city. Therefore, branding inside Bengaluru metros will result in an efficient pan-city branding program.

Branding inside metros is usually carried out in the lighted panels. These panels are located next to the doors, coach windows and near the handrails. As a result, displaying brand messages on these panels ensures an all-around viewing experience for commuters. The location of the panels is at the vantage points in each metro coach. This means that regardless of whether a commuter is sitting or standing, the person will not be out of sight of the advertisement.

Additionally, advertising inside metro trains has several other advantages. Since the panels come in prominent sizes, they offer a clutter-free viewing experience to the audience. Also, branding in busy transportation modes such as metro trains offers brand visibility on the move. Furthermore, commuters in metro trains are eager consumers. Planning a branding campaign in metro trains ensures higher retention due to the high frequency of viewing.

In addition, branding inside Bengaluru metros offers distraction-free ad viewing for the passengers. And that is not all. Advertising inside the metro trains in Bengaluru is easy on the pocket for advertisers too. So, to have an impactful yet economical advertising campaign, opt for advertisement inside Bengaluru Metro trains.

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Advertising with Chennai Metro – Benefits !!

Chennai metro train station advertising

Being the capital of Tamil Nadu and 4th largest metropolitan city of India, Chennai has everything from modern infrastructure, ace educational institutes, economic power and cultural heritage. This makes it the most popular city among southern states. The city attracts tourists, students and professionals from all over the world. The feather in the Chennai’s organised and well maintained infrastructure is its metro train. The importance of metro train in Chennai can be estimated by the fact that the metro trains have the capacity to carry 30,000 passengers every hour.

Metro train and metro station advertising opportunities:

Brands can make use of the spacious metro station and of the space in the metro train in full throttle to target the audience.

Metro train wrap: The big brands like SnapDeal, Himalaya etc. have already taken the advantage of the train’s dimensions by opting for full train ads. These ads that fully cover the exterior of the train attract maximum eye-balls.

Inside panel: Metro trains are uncluttered medium of advertising, where only one brand can advertised at a time. This makes it possible for the audience give complete attention to the ad placed on the side panels, inside the metro train.

Metro stations: The spacious corridors of metro train allow advertisers to make use of waiting time and engage commuters through hoardings, banners, digital ads etc at the metro stations. The waiting time lasts up to 10 minutes and the commuters are usually ideal to focus on the brand message that they see at the station.

Chennai metro has a class division according to which the fare of first car of each train is expensive and double the fare of the rest of the car that falls under second class, this division enables advertisers to target both middle-class audience and higher-status audience.

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Kolkata Tram Branding

Kolkata Tram Branding

Kolkata trams are the oldest and most reliable means of transportation in the city. It is like a second home for daily commuters as they spend most of the time traveling to and from their locations via Kolkata trams. The trams have also been the lucrative advertising site for brands that wish to reach the masses through Kolkata Tram Branding. The trams are lifelines of the city and travel to distant locations taking the brand to target audience spread at different areas of the city. Kolkata tram branding is a viable option for both new and old brands as people do not miss noticing ads that are placed on the medium of their daily travel.

Kolkata tram branding is reliable because:

Serves 6 Lakhs passengers daily

It is among the busiest metro services that run in India

Best outdoor advertising medium

Provides access to the diverse target audience

Act as movable brand banners

Attracts dual attention of both the commuters and of the onlookers.

Brands can use travel time to engage the audience and interact with them.

Reinforces brand that lets your brand be ahead of other brands in the competitive market.

Can accommodate both traditional and modern ways of advertising such as full train wraps on the exterior and digital ads on the interiors of the train.

For an effective and result-oriented Kolkata Tram branding hire outdoor advertising such as MyHoardings. The company offers excellent outdoor advertising solutions at cost-effective rates.

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Boost Your Sales through Delhi Metro Branding

It would be fair to say that since its launch in 2002, Delhi metro has been serving Delhi and National capital region with full dedication. The metro line has connected the various cities seamlessly and made travel much easier. Cheap metro fair, metro card facility, air conditioned cabinets and women special cabinets, makes Delhi metro the most luxurious, comfortable and safest everyday transport facility in India.

Why should you invest in Delhi metro branding?

Daily ridership of approximately 4,720,168.

Delhi metro covers a distance of 389Km through 285 stations.

Minimum travel time from one station to another is 3 minutes while the maximum is 1.5 hours.

Special metro lines such as the Airport Express Line cater to specific audience that wish for quick and traffic free travel to airport.

‘Women only’ cabinet gives women oriented brands to convey their message to women directly.

What are the various benefits of advertising in Delhi metro?

Delhi metro has high ridership which leads to high exposure of any brand that is advertised on Delhi metro.

Gives brands an opportunity to advertise both inside and outside the metro trains. The Delhi metro stations are clean, clutter free and huge, giving brands lots of space where they can display themselves.

Office commuters and college students fall under regular commuters. They get exposed to the brand message repeatedly which leads to high brand recall and brand reinforcement.

Delhi metro train operates from 6am to 11 pm, covering both peak and off-peak hours.

What are the various ways through which brands get execute Delhi metro branding?

Metro Wrap:

The most popular, loud, clear and highly attractive way of advertising on metro train is through metro train wrap advertising. Train wraps functions as a moving billboard.

Giant in size and huge copy and print attract passengers waiting for the train at station.

Train wraps often turn heads due to huge size and therefore it is immediately noticed by everyone.

It also becomes an attractive sight for people on the way as it move from one station to another delivering the brand message to different regions and cities.

Inside Panels:

The interior metro branding covers side panels. The brands can advertise themselves on these panels and get the commuter’s attention instantly.

These panels offer clutter free and most receptive environment for the brands.

Commuters often read the brand messages and look at the ads displayed on panels to kill boredom but in-turn the brands get an opportunity to create awareness and communicate to the target audience.

Helps in building brand reinforcement, evoking brand familiarity and eventually forming a liking towards the brand displayed.

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DOOH advertising in Hyderabad metro train

Beautiful historical monuments, scrumptious cuisine, and IT companies are the essence of Hyderabad city but Hyderabad metro network is the source that instills life in this fast-paced city. The metro network has been designed to reduce traffic congestion and to facilitate local commuters. The metro rail covers a distance of 72kms across the city. The metro route is designed in such a way that it covers the crucial areas of the city like the market areas, IT clusters, residential localities etc. The metro track is divided into three lanes, Red line, Blue line and Green line. The average daily footfall of Hyderabad metro train 4, 90,000 as reported in February 2020.

Apart from offering comfortable travel to local citizens, the Hyderabad metro train also offers discreet advertising opportunities. The metro coaches are spacious, comfortable and well-lit which offer a receptive advertising scenario.

RoadSide Billboard

DOOH Screens on Roadside

Digital Billboards Inside Restaurants

Digital Billboards inside Restaurants

Lift Lobby DOOH Displays1

Lift Lobby DOOH Displays

Advertising through digital screens in Hyderabad metro train –

The metro train offers two major advertising options:

Internal branding: The metro coaches can be used effectively to communicate with the travelers by using digital screens inside the metro for displaying advertisements. The high-resolution digital screens are mounted usually at the eye level to get maximum attention from the passengers traveling via metro train.

External branding: Advertising outside metro train grabs the unavoidable attention of the passengers waiting for the train at the station. The external branding at metro station includes train wraps, and hoarding, billboards and digital screens at the metro station are waiting areas and food court.

Digital screens in Hyderabad metro coaches as well s at metro station has unmatched benefits:

Digital screens are very interactive as they can play both advertisements in both video and audio format.

The screens can be monitored remotely and advertisers have full control over what to play on screens and when to play. This enables the advertisers to carefully select and play the content for selected audience at different metro stations.

Digital metro ads aims at crowd targeting as the ad is viewed by many people at one time. This trigger brand awareness and high brand recall.

The daily metro travellers such as office goers, schoolchildren and college students, watch the digital ads frequently while travelling and thereby, developing strong brand familiarity.

As digital screens inside the metro coaches are placed at a space that is watchable by majority of people in the metro cabin, the advertising message reaches the maximum audience.

Hyderabad metro advertising is highly beneficial as it has a high footfall of passengers from different backgrounds. The passengers might include daily travelers as well as one time travelers. Therefore, the advertisers can turn this variable into an opportunity to target mass audience through interactive advertising. The minimum time spent by a passenger in a metro station is 3 minutes and the maximum is 30 minutes. This travel time can be easily utilized to make the audience watch an ad on any digital screen in the metro coaches.