#VOOT app Branding

[mogiottplatformprovider]

The OTT Revolution: Key Considerations for Selecting an OTT App Development Company in India

The Over-the-Top (OTT) media service sector has undergone significant growth, fundamentally changing how audiences consume content. As demand for online streaming continues to surge, businesses are eager to launch their own OTT platforms to capitalize on this trend. India, with its thriving market, hosts a variety of OTT app development companies offering diverse solutions. However, choosing the right partner to bring your vision to life can be challenging. This blog outlines the crucial factors to consider when selecting an OTT app development company in India.

1. The Indian OTT Market: A Dynamic Landscape

India’s OTT market is expanding rapidly, fueled by its diverse and large population, affordable internet access, and growing appetite for on-demand content. The market features both international giants like Netflix and Amazon Prime Video, as well as strong local players such as Hotstar, Zee5, and Voot. This vibrant landscape requires an OTT platform that can address a wide array of preferences, languages, and regional content.

2. Key Criteria for Choosing an OTT App Development Company

Expertise and Industry Experience When evaluating an OTT app development company in India, consider their expertise and industry experience. Look for companies with a history of developing successful OTT platforms. Their experience will ensure a deep understanding of the complexities of streaming technology, user experience design, and content management—critical for building a high-performing platform.

Technology Stack The technology stack used by the development company is vital to your platform’s performance, scalability, and security. Ensure the company is proficient in the latest technologies, including cloud computing, CDN (Content Delivery Network), AI-driven recommendations, and advanced video encoding standards. A solid technology stack will enable your platform to deliver high-quality streaming even during peak usage periods.

Customization and Scalability Your OTT platform should be customizable to meet your brand identity and cater to your target audience. The development company should provide flexible solutions that allow you to personalize the user interface, integrate third-party services, and add new features as your platform expands. Scalability is equally important, ensuring your platform can handle increased traffic and content without sacrificing performance.

Content Management System (CMS) A robust and user-friendly CMS is essential for managing any OTT platform. The development company should offer a CMS that makes it easy to manage your content library, schedule releases, and analyze user engagement. The CMS should support multiple content formats, including video, audio, and live streaming, to provide a versatile content management experience.

Security Measures Security is a top priority in OTT app development, especially with the increasing concerns about piracy and data breaches. The development company should implement strong security measures such as DRM (Digital Rights Management), encryption, secure payment gateways, and compliance with global data protection standards to protect your content and user data.

Post-Launch Support and Maintenance Launching your OTT platform is just the first step. Ongoing support and maintenance are crucial to ensure the platform continues to operate smoothly, address any technical issues, and implement feature updates. Choose a development company that offers comprehensive post-launch support, including regular updates, bug fixes, and performance optimizations.

3. Leading OTT App Development Companies in India

India is home to several renowned OTT app development companies known for their expertise and innovation. Here are some of the top players in the industry:

Hyperlink InfoSystem: A leading development company providing end-to-end OTT solutions, including app development, UI/UX design, and ongoing support.

Hidden Brains: Known for creating scalable and customizable OTT platforms, Hidden Brains offers a full suite of services tailored to the unique needs of each client.

Mogi: Specializes in building high-performance OTT platforms with features like live streaming, monetization, and AI-driven analytics.

WebClues Infotech: Provides a comprehensive range of OTT app development services, from initial strategy and ideation to development and deployment, with a focus on delivering an exceptional user experience.

4. Conclusion

Selecting the right OTT app development company in India can be pivotal for your business. By focusing on factors such as expertise, technology stack, customization options, and post-launch support, you can ensure that your platform is well-positioned in the competitive OTT market. Whether you aim to create a niche content platform or compete with major industry players, partnering with the right development company is crucial to your success.

Take the time to thoroughly research potential partners, consult with them, and make an informed decision that aligns with your business objectives and audience expectations. With the right OTT app development company, you can deliver a unique and engaging streaming experience that will captivate and retain your audience.

[yakesh]

Top 10 Tv Brands in India 2024

Company:

Sony

Samsung

LG

Mi

TCL

VU

Acer

VW

Toshiba

Panasonic

Watch our Video for more information at YouTube - CHROME TECH Channel Tamil

Television Highlights: Dual Band Wifi Support - Bluetooth - OTT Apps - Live Channel - real cinema color - Upscaling Video Quality - Good gaming performance - HDR 10 - wide viewing angle In built OTT: Youtube - netfliz - zee5 - sunnext - amazon prime video - jio cinema - sonyliv - voot - hotstar

Warranty: 2 / 3 / 1 year on product with door step services.

Onsite services on tamilnadu chennai and all over India locations these model value for money worth to buying.

[techrobot1235]

D2M Technology: Revolutionizing the Industry

Direct-to-mobile technology is a new method of communication that allows businesses to connect with their customers directly through their mobile devices. This technology has become increasingly popular in recent years, as more and more people rely on their mobile devices for daily tasks.

What is Direct-to-Mobile Technology?

Direct-to-mobile technology is a form of mobile marketing that allows businesses to communicate directly with their customers through their mobile devices. This technology enables businesses to send messages, notifications, and alerts to their customers in real time. Direct-to-mobile technology is used for a variety of purposes, including marketing campaigns, customer engagement, and customer support.

How Does Direct-to-Mobile Technology Work?

Direct-to-mobile technology works by sending messages directly to a customer’s mobile device. These messages can be sent via SMS, push notifications, or in-app messaging. To receive messages from a business, customers need to opt-in to the service by providing their mobile number or downloading the business’s mobile app.

Once a customer has opted in, they can receive messages from the business in real time. These messages can include information about new products or services, special offers, or other promotions. Direct-to-mobile technology is an effective way for businesses to engage with their customers and build brand loyalty.

Is D2M technology available in India?

Yes, D2M technology is available in India. The Indian government launched the D2H (Direct to Home) platform in 2004, which was later renamed DD Free Dish. It is a DTH (Direct to Home) service that provides free-to-air channels to viewers across the country. In addition to DD Free Dish, there are also several private DTH service providers in India that offer D2M broadcasting.

What is D2M technology in the USA?

D2M technology is rapidly gaining popularity in the USA, where it is being used by businesses to deliver content directly to their customers’ mobile devices. In the USA, D2M broadcasting is mainly used for marketing and advertising purposes. Many businesses are using D2M technology to engage with their customers and provide them with personalized content.

What is the expansion of D2M broadcasting?

The expansion of D2M broadcasting is happening at a rapid pace. With the increasing popularity of mobile devices, businesses are recognizing the potential of D2M technology to deliver content directly to their customers. The global D2M broadcasting market size was valued at USD 2.4 billion in 2020 and is projected to reach USD 11.3 billion by 2026, at a CAGR of 29.4% during the forecast period.

D2M technology launch date in India?

D2M technology has been available in India for several years now. The government launched the DD Free Dish platform in 2004, which was one of the earliest DTH services in the country. Since then, several private DTH service providers have also launched in India, offering D2M broadcasting services.

D2M technology apps?

There are several D2M technology apps available in the market, such as Hotstar, Voot, Jio TV, and Sony Liv. These apps offer a range of content, including live TV channels, movies, TV shows, and sports events. Users can access this content on their mobile devices and watch it on the go.

D2M technology and UPSC?

D2M technology is not directly related to the UPSC (Union Public Service Commission) exam. However, it is important for candidates appearing for the exam to stay updated on current affairs, including technological advancements like D2M broadcasting.

D2M technology how to use?

To use D2M technology, users need to have a mobile device and a stable internet connection. They can download D2M technology apps or access D2M broadcasting services through their DTH service provider. Users can then browse the available content and select what they want to watch.

What is direct-to-mobile broadcast?

Direct-to-Mobile (D2M) broadcasting is a technology that enables businesses to deliver media content directly to mobile devices, bypassing traditional broadcasting channels such as cable TV or radio. It allows businesses to engage with their customers more directly and provide them with personalized content.

What are the big 3 broadcasting companies?

The big three broadcasting companies in the USA are ABC, CBS, and NBC. These companies have dominated the broadcasting industry for decades, but with the rise of D2M technology, the industry is rapidly evolving.

How does D2M technology work?

D2M technology works by delivering media content directly to mobile devices through the internet. Content providers use specialized software to encode their media files and stream them to a server, which then delivers the content to users’ mobile devices. This technology enables businesses to bypass traditional broadcasting channels and directly engage with their customers on their mobile devices.

Who invented D2M technology?

It is difficult to attribute the invention of D2M technology to a single individual or company. Technology has evolved over time, with various innovations contributing to its development. However, it is safe to say that the rise of mobile devices and advancements in internet connectivity has played a significant role in the development of D2M broadcasting.

What is the difference between D2M technology and traditional B2B or B2C business models?

The main difference between D2M technology and traditional B2B or B2C business models is the direct interaction between businesses and customers. In traditional business models, businesses rely on intermediaries such as retailers or distributors to reach their customers. However, with D2M technology, businesses can bypass these intermediaries and deliver content directly to their customers’ mobile devices. This enables businesses to engage with their customers more directly and provide them with personalized content.

What are the potential benefits of implementing D2M technology for businesses in the technology industry?

There are several potential benefits of implementing D2M technology for businesses in the technology industry. Firstly, it allows businesses to deliver content directly to their customers, which can lead to increased engagement and loyalty. Secondly, it enables businesses to collect data on their customers’ behavior and preferences, which can help them create more targeted and personalized marketing campaigns. Finally, D2M technology can help businesses stay competitive in the rapidly evolving landscape of the technology industry.

How can businesses effectively use D2M technology to better understand and engage with their target customers?

To effectively use D2M technology to engage with their target customers, businesses should focus on creating personalized and engaging content that resonates with their customers. They should also collect data on their customers’ behavior and preferences and use this information to create more targeted marketing campaigns. Finally, businesses should be responsive to their customer’s feedback and adjust their content and strategies accordingly.

What are the key challenges that businesses may face when implementing D2M technology, and how can they be overcome?

One of the key challenges that businesses may face when implementing D2M technology is the need to create high-quality, engaging content that resonates with their customers. This can be overcome by investing in high-quality content creation and leveraging data analytics to understand customers’ preferences. Another challenge is the need to balance personalization with privacy concerns. Businesses should ensure that they are transparent with their customers about the data they collect and how it is used.

How can businesses measure the success of their D2M technology initiatives and optimize their strategies accordingly?

Businesses can measure the success of their D2M technology initiatives by tracking engagement metrics such as views, clicks, and shares. They can also use data analytics to gain insights into customer behavior and preferences. By analyzing this data, businesses can optimize their strategies and create more targeted and personalized marketing campaigns.

How can D2M technology help businesses create more personalized and targeted marketing campaigns?

D2M technology enables businesses to collect data on their customers’ behavior and preferences, which can be used to create more targeted and personalized marketing campaigns. By analyzing this data, businesses can understand their customers’ interests and preferences and create content that resonates with them. This can lead to increased engagement and loyalty.

What role does data analytics play in D2M technology, and how can businesses leverage it to gain insights into customer behavior?

Data analytics plays a crucial role in D2M technology, as it enables businesses to collect and analyze data on their customers’ behavior and preferences. By analyzing this data, businesses can gain insights into customer behavior and use this information to create more targeted and personalized marketing campaigns. For example, businesses can use data analytics to understand which types of content are most popular with their customers and adjust their content creation strategies accordingly. They can also use data analytics to identify patterns in customer behavior and preferences, such as the times of day when customers are most likely to engage with content and adjust their marketing strategies accordingly.

What are some examples of successful D2M technology implementations in the technology industry, and what can we learn from them?

One example of a successful D2M technology implementation is the mobile game “Pokemon Go,” which uses D2M technology to deliver augmented reality content directly to users’ mobile devices. The game has been incredibly successful, with millions of downloads and a dedicated fan base. Another example is the mobile app “TikTok,” which uses D2M technology to deliver short-form video content directly to users’ mobile devices. The app has become extremely popular, particularly among younger audiences, and has been used by businesses to create engaging and personalized marketing campaigns.

From these examples, we can learn that successful D2 M technology implementation require a focus on creating engaging and personalized content that resonates with customers. They also require an understanding of customer behavior and preferences, which can be gained through data analytics.

How can businesses stay competitive in the rapidly evolving landscape of D2M technology?

To stay competitive in the rapidly evolving landscape of D2M technology, businesses should focus on creating high-quality, engaging content that resonates with their customers. They should also invest in data analytics and use this information to create more targeted and personalized marketing campaigns. Finally, businesses should be responsive to their customer’s feedback and adjust their content and strategies accordingly.

What are the ethical considerations surrounding D2M technology, and how can businesses ensure they are using it responsibly and transparently?

One of the key ethical considerations surrounding D2M technology is the collection and use of customer data. Businesses must ensure that they are transparent with their customers about the data they collect and how it is used. They should also ensure that they are collecting only the data that is necessary to provide their services and that they are taking steps to protect their customers’ privacy. Finally, businesses should ensure that they are using D2M technology in a way that is respectful of their customer’s time and attention and that they are not engaging in practices that could be considered intrusive or manipulative.

In addition to data privacy concerns, businesses must also consider the impact of D2M technology on their employees and the wider community. For example, the use of D2M technology could potentially lead to job losses as businesses shift their focus from traditional sales channels to mobile platforms. It is important for businesses to be transparent with their employees about their plans for implementing D2M technology and to provide training and support to help them adapt to these changes.

Another ethical consideration is the potential for D2M technology to exacerbate existing inequalities, particularly in terms of access to technology. Businesses must ensure that their D2M technology initiatives are accessible to all customers, regardless of their socioeconomic status, and that they are not engaging in practices that could discriminate against certain groups of people.

To ensure that they are using D2M technology responsibly and transparently, businesses should establish clear policies and guidelines around the collection and use of customer data. They should also be transparent with their customers about the data they collect and how it is used, and provide customers with the ability to control and delete their data if they choose to do so. Finally, businesses should regularly review and assess their D2M technology initiatives to ensure that they are in line with ethical and legal standards and that they are not causing harm to their customers or the wider community.

Benefits of Direct-to-Mobile Technology

There are several benefits of direct-to-mobile technology, including:

Increased Engagement: Direct-to-mobile technology allows businesses to communicate with their customers in real time, increasing engagement and improving customer satisfaction.

Cost-Effective: Direct-to-mobile technology is a cost-effective way for businesses to reach their customers, as it eliminates the need for expensive advertising campaigns.

Personalized Messaging: Direct-to-mobile technology allows businesses to send personalized messages to their customers based on their preferences and behavior.

Increased Sales: Direct-to-mobile technology can help businesses increase their sales by promoting their products or services directly to their customers.

Improved Customer Service: Direct-to-mobile technology can also be used for customer support, allowing businesses to quickly respond to customer inquiries and concerns.

Conclusion

D2M technology is an emerging trend in the business world that offers many potential benefits for businesses in the technology industry. By delivering content directly to mobile devices, businesses can engage with their customers in new and innovative ways, gain valuable insights into customer behavior, and create more targeted and personalized marketing campaigns. However, businesses must also be mindful of the potential ethical considerations surrounding D2M technology, including data privacy concerns and the impact on employees and the wider community. By taking a responsible and transparent approach to D2M technology, businesses can reap the benefits of this emerging trend while also ensuring that they are operating in a way that is ethical and sustainable.

[anantradingpvtltd]

Price: [price_with_discount] (as of [price_update_date] - Details) [ad_1] From the manufacturer Screen Sharing With easy screen sharing, watch what's on your phone on the big screen. Sound The powerful speakers provide you with a rich and immersive sound experience. Colours A wide spectrum of bright and vivid colours is displayed on an Intex Smart LED TV for an immersive cinematic experience. Stunning Picture Quality Enjoy high-resolution graphics, true-to-life picture quality, and a cinematic experience from any angle, thanks to this TV's exceptional image quality. OTT Platforms Stream your favorite content with pre-installed OTT platforms and other apps by installing them from the Google Play Store, which lets you watch your favorite shows on ZEE5, Hotstar, Voot, Hungama, and other media. Connectivity: 2 HDMI ports to connect set top box, inbuilt speakers | 2 USB ports to connect hard drives or other USB devices | IR Port to control connected devices like DVD / STB Players Sound: 20 Watts Output Smart TV Features : Smart Android TV experience built-in brings together your favorite streaming content on the home screen. Choose from a vast catalog of movies and TV shows from Prime Video, Hotstar, Netflix, Zee5, Sony LIV and more | Display : Durable A Grade DLED panel | High bright screen for flawless picture quality even in bright rooms Warranty Information: 1 year comprehensive warranty on product and 1 year additional on Panel provided by the brand from the date of purchase Installation: For requesting installation/wall mounting/demo of this product once delivered, please directly call Intex support (Please visit brand website for tollfree numbers) and provide product's model name as well as seller's details mentioned on the invoice Easy Returns: This product is eligible for replacement within 10 days of delivery in case of any product defects, damage or features not matching the description [ad_2]

[voxiiferous]

🎶 (if you’re up for it, of course! <: hope you’re liking the new blog!)

@a-hazbin-spider

@a-hazbin-spider

Send "🎶" and I'll put my playlist on shuffle and write a starter based on the song.

Forest Fires - Lauren Aquilina

I don't have much to say There's nothing in this name Sorry to disappoint again Nobody pines for the listener A thrill I fail to deliver

And whilst I watch in silence You're starting forest fires You start them just to feel the heat

--

It's one of those things that Vox knows: in order to stay relevant, you have to adapt. Alastor might be content to remain tucked up with his radio, spurning modernity, but Vox refuses to surrender any of the power he's managed to collect over the decades.

But even he can feel it starting to take a toll. The boredom creeps in-- another game show, another commercial, another knock-off V themed version of something from the living world. What's another cereal that he can't eat? Another app? It's all the same nowadays. His performances are growing increasingly cardboard, and his sales, and his ratings, are going down with it.

He's borrowed Angel from Valentino to shoot the commercial. Sex sells, whether it's porn or Voot Floops, special edition, and Angel is the best in the game. Everyone will want to buy them because Angel's endorsing them.

Vox looks away from the scene for a moment to look at the camera, laughing slightly at the advertisement. There's not a lot of ways to make cereal sexy, but he has to admire the tenacity of the attempt.

"Cut!" He calls, pushing himself to stand, rather than lean against the walls as he makes his way across the set to Angel. "Well sweetheart, I think you're entering a new era of your career, really I do. Who wants porn nowadays, " he says, picking up the closest box of them and giving it a shake. "Clearly you're meant to be the face of all the brands in Hell."

[oasispiner]

Set top cloudtv overview

#Set top cloudtv overview tv

This fundamental shift is triggering three major disruptions for broadcasters and media companies. The change involves a migration from traditional broadcasting models and media platforms toward digital distribution over the internet to a wide array of connected devices. Advances in technology and consumer behavior are driving a transformation in the way video content is delivered to consumers. However, a common trend across all the segments of media and broadcasting is the rising importance of video content delivered over the internet. It encompasses video and audio content distribution, publishing, film, music, and social media, among others. Media and broadcasting is a huge and diverse vertical. Media companies and broadcasters to hold the largest market size during the forecast period

#Set top cloudtv overview tv

Hence, the growing smartphone and connected TV penetration is expected to fuel the cloud TV market growth across the globe. Many TV manufacturers provide the screen sharing option, which lets users sync content from their mobile phones with their TV sets. Customers can surf through popular services, such as Disney+ Hotstar, Zee5, SonyLIV, Voot, SunNxt, Netflix, Amazon Prime Video, Eros Now, Yupp TV, and Bloomberg Quint. However, to ensure rich and immersive digital entertainment experiences for new-age viewers, connected TV brands opt for OS that comes equipped with a built-in app store with all popular and licensed apps that can never go outdated on a television set. These TVs connect to wireless systems, making it easy to find something to watch. Connected TVs are rapidly evolving globally, with providers, broadcasters, and manufacturers such as STC, Orbit Showtime Network (OSN), and Samsung offering consumers increased access to content through smart devices. The growing internet penetration is increasing the number of smartphones, contributing to the overall cloud TV market growth. Entertainment apps have become the most penetrated app category among smartphone users after social networking, chatting, and eCommerce apps. The increasing inception of video streaming platforms, such as Netflix, Hotstar, and Amazon Prime, coupled with the growing internet penetration, is responsible for the rising smartphone penetration, leading to the growth of digital video consumption and digital video consumption. Mobile phones and connected TVs segment to grow at the highest CAGR during the forecast period It offers features such as live TV, video-on- demand, and web surfing. Cloud TV is delivered over end users' handheld devices, such as smartphones, tablets, and connected TVs, through a wireless connection over the internet. The cloud TV platform is used to deliver audio, video, rich media, and other media content over the internet. The Cloud TV market size is expected to grow from USD 1.2 billion in 2020 to USD 4.2 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 21.9% during the forecast period.

[nahastodo]

Star suvarna live free streaming

Star suvarna live free streaming movie#

Star suvarna live free streaming software#

Star suvarna live free streaming tv#

A while later, Star India replaced Channel V with the new Star Sports 3 on 15 September 2018, and dispatched Star Sports 1 Telugu and Star Sports 1 Kannada as new channels on 7 and 29 December 2018, separately. Star India needed to supersede the tormented Channel V India with Star Sports 1 Kannada on 16 November 2017, notwithstanding, the deferral in managerial support suggested the course of action was postponed. (Star Sports 3 and 4 were subsequently renamed Star Sports 1 Hindi and 1 Tamil, independently.) This was rather than Hong Kong, Taiwan, and Southeast Asia, where Fox International Channels Asia Pacific relaunched ESPN as Fox Sports on 28 January 2013 and re-checked Star Sports as Fox Sports 2 on 15 August 2014. On 6 November 2013, Star India relaunched its games channels under Star Sports brand: Star Sports became Star Sports 1 Star Cricket became Star Sports 3, a Hindi language channel ESPN became Star Sports 4, a Tamil language channel Star Cricket HD and ESPN HD became Star Sports HD1 and HD2 independently. On 11 March 2013, Star Sports 2 was dispatched as a sister channel to Star Sports, Star Cricket, and ESPN. ESPN International later settled an association with what is as of now Sony Pictures Networks India in October 2015 and relaunched Sony Kix as Sony ESPN in January 2016.

Star suvarna live free streaming software#

In 2013, Star India got ESPN Software India from ESPN Star Sports, at this point kept the ESPN brand for quite a while. You can use the Contact Usoption to share the details.In June 2012, it was accounted for that News Corporation would buy ESPN International’s proposal in ESPN Star Sports.

Star suvarna live free streaming movie#

Hi! Please viist and share with us your subscribed email id/number and the proof of purchase (screenshot) along with the movie you are trying to view. Not expected this kind of unprofessional work base Guys please don’t take Hotstar subscriptions instead take other apps like Prime Netflix Zee Voot and others atleast the will not give you any false information, take your money for nothing and leave you in situation where there is no one to help you. All falsifications given - This is a total mental harassment Im nt even able to raise an issue over email nor this people have any numbers to call. This is such a fraudulent activity that youll guys take the money and later don’t provide services what was expected and promised. Worst service and channelisation ever unhandy aap Im so frustrated Ive took the top subscription and yet when Im trying to see a movie it say you have reached the limit to see? Like seriously? The credentials are logged in only in one device at this point O did logg out all devices still Im getting an issue where Im not able to see the movie? It is giving me a stupid error and Im this stupid app and its service holder are not even allowing me to put an email. Turn off auto-renewal anytime through iTunes. Period at the rate of your selected plan. Subscription will be renewed within 24-hours before the end of each Of purchase and your membership will automatically renew unless turned off at least 24 hours before If you subscribe to Hotstar via iTunes, payment will be charged to your iTunes Account at confirmation *LIVE News is not available in India on Hotstar LIVE News: Stay up to date with LIVE news from leading Indian channels Popular Regional Shows to Stream on Hotstar: -Į.

Star suvarna live free streaming tv#

You covered! Watch your favorite Hindi and regional TV Shows on-demand from these Star IndiaĬhannels: Star Plus, Star Bharat, Star Maa, Star Jalsha, Star Pravah, Star Utsav, Star Vijay, Star Suvarna Best of Indian Entertainment: Can’t get enough of your daily dose of Indian entertainment? We’ve got Storytellers including Ram Madhvani, Neeraj Pandey, Venkat Prabhu, Tigmanshu Dhulia and more.ĭ. Hotstar Specials: Our EXCLUSIVE slate of BIG, bold and authentic stories from India’s most acclaimed Blockbuster Movies: Watch Indian movies from our curated library which includes Bollywoodīlockbuster movies, regional entertainment, latest hits, evergreen favorites, documentaries andĬritically acclaimed films across languages.Ĭ. VIVO IPL 2021 will not be streamed on Hotstar in the UK.ī. Language commentary, original cricket shows and behind the scenes content. Scores, match highlights, latest team news and more.Ĭricket fans can enjoy the best of cricket LIVE on Hotstar anytime, anywhere! This includes a host ofįeatures such as an exclusive Dugout commentary feed, pre and post-match expert analysis, multi. Download the app to watch all the matches LIVE. VIVO IPL 2021: The wait for VIVO IPL 2021 is finally over. Shows and LIVE news in multiple Indian languages.Ī. Enjoy unlimited access to non-stop LIVE cricket, blockbuster movies,Įxclusive Hotstar Specials from India’s best filmmakers and storytellers, your favorite Star India TV Hotstar is your go-to video streaming app for the best of LIVE cricket, Hindi & Regional Movies, IndianĮntertainment, TV shows and news.

[pravinkumarpk7865]

What is OTT Advertising ? Let’s understand !!

OTT Advertising:

OTT advertising or over-the -top advertising is a revolutionary trend  under online advertising that enable brands  to present customized ads based on the TV or mobile  viewing habits of the target  audience. The trend started with the advent of various OTT platforms like Hotstar, SonyLiv, Zee5, Voot and many more popular streaming channels in India. OTT platforms are replacing the traditional TV slowly and steadily as OTT platforms stream content based on the choice of the viewers. The streaming of refined content at anytime and anywhere via internet on smart TV or smart phones is making them most popular among young adults.

How OTT advertising works?

OTT platforms are apps, services or devices that let you stream digital content on TV, mobile phones, desktops etc. OTT advertising is also similar to TV advertising but the only difference is that it is served via OTT platforms through internet. The significant benefits of OTT advertising include:

Brands can reach the target audience in a more refined way by delivering ads of product and services based on their needs as well as interest.

Rising demand of OTT services is making the audience shift from traditional cable TV to streaming media which in turn is making the traditional TV commercials obsolete.

The internet is in everyone’s pocket these days and therefore OTT advertising reaches wider audience via smart phones.

Ads can be targeted to different sections of the audience based on their geographical locations, ethnicity, age-group, demographics and their search history.

What are the various OTT devices and platforms available in India?

OTT devices:

Amazon Fire Stick

Apple TV

Google Chromecast

Android TV

OTT Platforms:

Hotstar

Netflix

Amazon Prime

Voot

Zee5

ErosNow

Yupp TV

SonyLiv

These are the few most popular streaming devices and platforms in India. The scope of OTT advertising is huge in India as the young generation is very quick in adopting to new technology and spread it to the peer group very rapidly. OTT advertising is also very impactful video advertising as it categorise the audience based on their viewing habits and serve the content based on their needs and interest.

[myhoardings07]

Top 5 OTT platform for brand promotion in India

Hotstar

Hotstar is one stop destination for all your entertainment needs. Both the app and website offers attractive catalogue to browse contents according to the viewer’s interest. The app offers everything from movies, news, web series, sports and much more in different regional languages.

Hotstar offers both standard and premium membership options, however even standard subscriptions has list of popular free movies and web shows. This endless list of free content makes it the most popular OTT app available in India.

Why to promote brand on Hotstar?

With 25Mn monthly active users, the app gives ample branding opportunities through video and banner ads,

With availability of full free episodes of 45miniutes, high exposure is guaranteed for any brand that promotes itself on either website or app.

Hotstar is available in nine different languages giving it a scope to reach regional audience spread across India.

SonyLiv

Sonyliv, an exclusive app of Sony Pictures Networks India is as famous as its prime channels. The app as well as website is popular for streaming live and recorded content from its channels such as SET Max, Sony Sab, Sony Mix, and Sony ESPN etc.

Why to promote brand on SonyLiv?

It has created a niche of loyal audience that has traveled with the ‘Sony’ brand from television to OTT platform.

It has 18 years of content from its channels which gives audience a ‘past-connection’ association.

It has 200mn+ monthly active users.

The availability of content in various regional languages such as Bengali, Marathi, Guajarati, Hindi, English etc gives brands an opportunity to reach widespread audience.

Voot

Voot is owned by Viacom18 and offers on-demand video content for its audience. The app has an extensive video library of 40,000 hours. Voot offers exclusive content such as voot original web series, movies and early content streaming for paid subscribers through its Voot Select. It also streams free content exclusively for kids through Voot Kids.

Why to promote brand on Voot?

It has divided the audience through its sub channels such as premium audience on Voot select, mass audience on Voot and kids on Voot Kids. This division of app makes it easy for the brands to select the channel according to their likes, age group and interest.

The brands can promote their brand in the form of video ads and banner ads.

Voot offers content in multiple languages which act as an added advantage for brand campaigns.

The app has 80Mn + monthly active users.

Zee5

Zee 5 is a popular video streaming app offered by Zee Essel Group. The OTT platform is famous for streaming live content, recorded content, as well as original web series through its app and website.

Why to promote on Zee5?

The app has 79Mn + monthly active users, 100Mn+ downloads and 550Mn+ monthly video views.

2, 00,000+ hours of on-demand content.

Available in 12 languages.

1000+ hours of international content dubbed in different languages.

Ganna App

The app is a treat for music lovers. The app and website offer both Indian and International music. The free music streaming app is famous for its huge collection of music from all genres.

Why to promote on Ganna?

The app has 156Mn+ monthly active users and 17Mn+ daily active users.

With 125Mn+ downloads the app is largely popular among young adults as it serves international music too.

The app and website offer multiple advertising options such as video ads, roadblocks, banner ads and audio ads.

[myhoardingsooh]

How can I advertise on any OTT platform?

Our lives has changed a lot due to the technological change.  The introduction of OTT has mesmerized the common public. The main intension of introducing new innovations is to improvise the video and audio experience for the viewers.  OTT when expanded refers to over-the-top media and is supposed to be a media-related service that is provided to the users through the internet.  VOOT is one such player which is exclusively built to provide excellent video streaming on both mobile and the web.  The quality of video streaming has given it the status of a complete video destination.  This article focuses on various advertising options that are available on an OTT platform.

How should I check the best OTT platform?

When some aspect like OTT platform is successful, many players start implementing it to gain success.  The challenging task arises while choosing the right OTT platform for promotions.  Hence the following tips can be used in selecting the right OTT platform.

Video streaming quality: The main purpose of advertising is to attract the public. Therefore, when an advertisement video is streamed, it has to be ensured that it is of the best quality- both content-wise and quality of the video display.

Live streaming facilities: The viewer enjoys viewing an app that telecasts videos with uninterrupted connectivity. Internet connectivity with speed helps in viewing videos without any interruption. The choice of such an OTT platform with good internet connectivity will successfully promote the brands also.

What are the advertising options that I can use on the VOOT app?

Like all other apps, even VOOT provides some benefits like advertising options on its app.

Videos: This option suits best live TV.  An advertisement can be displayed through video during the commercial breaks during the viewing of the Live TV.  Live TV shows the original events that are happening at that moment.  Live TVs are preferred by the public to view shows like cricket, election polls, or some celebrations happening in some other part of the world.  Ignoring the advertisements becomes impossible when videos are displayed in between such live streaming, and thereby required message is delivered to the user.

Banner: When some video is broadcasted, advertisements can be displayed in between those telecasts. A banner is supposed to be an image of an advertisement that is rectangular. It is normally displayed between two separate categories of advertisements.  Normally, such advertisements will have a catchy title with the brand image on it.  When anyone clicks on the image, the link is redirected to the website of the advertiser.

Packages: When an impact of a brand has to be made in a big way, the package option suits better.  The banner displayed will be specially designed to serve the purpose and are displayed at prime times of telecast.

Conclusion:  Advertising task involves an investment of funds.  The advertiser has to choose a media that attracts most of the public, else the return on investment on such expenditure will not satisfy the brand progress as well as the advertiser.

[yakesh]

Samsung 43 inch Full HD TV Review in Tamil | Best smart tv brand in India 2024 Model under 25000

Model Name: Samsung 108 cm (43 inches) Full HD Smart LED TV UA43T5450AKXXL (Black) best television price under 25k

Television Highlights: Dual Band Wifi Support - - OTT Apps - Live Channel - real cinema color - Upscaling Video Quality - Good gaming performance - HDR 10 - wide viewing angle In built OTT: Youtube - netfliz - zee5 - sunnext - amazon prime video - jio cinema - sonyliv - voot - hotstar

Warranty: 1 years on product and 1 year additional panel warranty with door step services.

Onsite services on tamilnadu chennai and all over India locations these model value for money worth to buying.

[anantradingpvtltd]

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[blog-khushboo-blog]

Best Digital Marketing Courses in Mumbai

Digital Marketing Trends & Scope in India

Scope of Digital Marketing in India is now at the peak of revolution. With the tremendous growth of smart phones users, access to the internet to everyone, the rise in the active social media users and the trend of preferring online shopping portals boosted the revenue generated from the online marketing.

If you are observing the latest trends in India, then you might see that people like to spend most of their times on social media, Facebook,  and Whatsapp  rather than reading a newspaper or watching TV. The Indian population is diverting towards e-commerce sites to buy latest products at best prices rather than going to outlets and make efforts in bargaining from the salesmen. Such hike in the use of digital media gives us a bright future of Digital Marketing in India.

 Platforms that are Interactive are Getting Popular

With the rise of technological advancements, the only thing which is suppressing is feelings and emotions. Platforms that allow the user to interact are getting more popular. The best example of it is Facebook, which is the approximately have more than 270 million active Indian accounts. Most of the youngsters today like to express their feelings by various post and hash tags and reflects their psychology and also set the base for future trends in the market. Another way to interact with people around the globe is forums, blogs, etc., these sites give you the independence to share your reviews about any topic you want to.

 The experts recognise these small but useful things, and then they create the best digital marketing strategies to work. The planning involves a practical use of social media platforms like Facebook, Twitter, to attract the customers towards the services. Due to this very reason, you can imagine a bright scope of Digital Marketing in India.

 The Rise of Online Video Streaming

After the free JIO 4G services, internet experts observed tremendous growth in online video streaming. And this can be further increase due to low cost, high-speed data packages. Now users in our country don’t have to wait for their favourite TV shows because they do that one streaming apps like Hotstar or Voot. If your cable connection is disconnected in between your cricket match, then you can enjoy it on your smartphone.

  Future Scope in India

As per various reports, the current value of online marketing is estimated around $68 million. The worth is increasing due to rise in online users and changing customer  behaviours. The best part is there is no end in this domain, and one can learn many things simultaneously while working on one. The industries working in digital marketing in India are expected to cross billion by 2020 because the competition among various brands online is increasing in this fastest growing economy.

 Conclusion

Undoubtedly, Online marketing has brighter scope; not only in India but across the globe. Zoffr.in is the Best Digital Marketing Couses  in Mumbai with 100% job placement. So join now to start your career in Digital Marketing in this Digital era.

[sandlerresearch]

Cloud TV Market by Deployment Type (Public Cloud and Private Cloud), Device Type (STBs, and Mobile Phones and Connected TVs), Organization Size, Vertical (Telecom Companies, and Media Organizations and Broadcasters), and Region - Global Forecast to 2026 published on

https://www.sandlerresearch.org/cloud-tv-market-by-deployment-type-public-cloud-and-private-cloud-device-type-stbs-and-mobile-phones-and-connected-tvs-organization-size-vertical-telecom-companies-and-media-organizations-an.html

Cloud TV Market by Deployment Type (Public Cloud and Private Cloud), Device Type (STBs, and Mobile Phones and Connected TVs), Organization Size, Vertical (Telecom Companies, and Media Organizations and Broadcasters), and Region - Global Forecast to 2026

Rising internet penetration and high adoption of smart devices like smart phones and connected TVs to drive the growth of cloud TV market

The Cloud TV market size is expected to grow from USD 1.2 billion in 2020 to USD 4.2 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 21.9% during the forecast period. The cloud TV platform is used to deliver audio, video, rich media, and other media content over the internet. Cloud TV is delivered over end users’ handheld devices, such as smartphones, tablets, and connected TVs, through a wireless connection over the internet. It offers features such as live TV, video-on- demand, and web surfing.

Mobile phones and connected TVs segment to grow at the highest CAGR during the forecast period

The increasing inception of video streaming platforms, such as Netflix, Hotstar, and Amazon Prime, coupled with the growing internet penetration, is responsible for the rising smartphone penetration, leading to the growth of digital video consumption and digital video consumption. Entertainment apps have become the most penetrated app category among smartphone users after social networking, chatting, and eCommerce apps. The growing internet penetration is increasing the number of smartphones, contributing to the overall cloud TV market growth. Connected TVs are rapidly evolving globally, with providers, broadcasters, and manufacturers such as STC, Orbit Showtime Network (OSN), and Samsung offering consumers increased access to content through smart devices. These TVs connect to wireless systems, making it easy to find something to watch. However, to ensure rich and immersive digital entertainment experiences for new-age viewers, connected TV brands opt for OS that comes equipped with a built-in app store with all popular and licensed apps that can never go outdated on a television set. Customers can surf through popular services, such as Disney+ Hotstar, Zee5, SonyLIV, Voot, SunNxt, Netflix, Amazon Prime Video, Eros Now, Yupp TV, and Bloomberg Quint. Many TV manufacturers provide the screen sharing option, which lets users sync content from their mobile phones with their TV sets. Hence, the growing smartphone and connected TV penetration is expected to fuel the cloud TV market growth across the globe.

Media companies and broadcasters to hold the largest market size during the forecast period

Media and broadcasting is a huge and diverse vertical. It encompasses video and audio content distribution, publishing, film, music, and social media, among others. However, a common trend across all the segments of media and broadcasting is the rising importance of video content delivered over the internet. Advances in technology and consumer behavior are driving a transformation in the way video content is delivered to consumers. The change involves a migration from traditional broadcasting models and media platforms toward digital distribution over the internet to a wide array of connected devices. This fundamental shift is triggering three major disruptions for broadcasters and media companies. These disruptions are scalability, cost flexibility, and agility of cloud computing. With the digitalization of media and broadcasting mediums, the consumer appetite for gaining access to the right information or preferred channels is growing increasingly. The media and broadcasting vertical seeks to interact with its consumers to achieve deeper customer engagement. Various companies use cloud TV platforms to do live broadcasting of sports, which includes live voting for viewers. This ensures consumer engagement and retention. Using AI and analytics, the media and broadcasting companies show preferred content to their consumers, which, in turn, increases the viewing time and ad revenue. These factors help the cloud TV platforms to be consumed by media and broadcasting companies.

Cloud TV market in Asia Pacific to grow at the highest CAGR during the forecast period

APAC is projected to record the highest CAGR during the forecast period. The region comprises countries, such as China, Japan, India, and Singapore, which are expected to contribute significantly toward the growth of cloud TV solutions in APAC as individuals are increasingly consuming content in multiple devices such as smartphones, tablets, and TVs. As per GSMA, by 2025, APAC would have 2.7 billion mobile internet users. This is expected to increase the adoption of cloud TV solutions.

The rapid growth of social media and gaming in APAC has increased the demand for cloud TV solutions. One of the major factors that is driving the market is the growing adoption of video streaming by individuals. There has been an increasing demand for live streaming that enables the market players to come up with better products and services. The increasing demand is driving the growth of the market. Developing regions have the highest growth potential, with the growing internet penetration and increasing number of smart devices configured to significantly shape the market during the forecast period.

Further, in-depth interviews were conducted with the Vice Presidents (VPs), Managing Directors (MDs), technology and innovation directors, and related key executives from various key companies and organizations operating in the cloud TV market.

By Company – Tier 1–5%, Tier 2–35%, and Tier 3–60%

By Designation – C-Level–25%, Director Level–40%, and Others–35%

By Region – North America–35%, Europe–25%, and APAC–20%, RoW – 20%

The cloud TV market comprises major solution providers, such as Kaltura (US), Brightcove (US), Amino Technologies (UK), Muvi (US), IntelliMedia Networks (US), Pontis Technologies (Argentina), Mware Solutions (Netherlands), MatrixStream Technologies (US), CSG Systems International Inc (US), Viaccess-Orca (France), Simplestream (UK), MediaKind (US), Comcast Technology Solutions (US), ActiveVideo (US), Synamedia (UK), Entertainment And Interactivity For Digital Tv (Brazil), Egla Communications (US), Minerva Networks (US), SeaChange International (US), Icareus (Finland), video.space (US), AVITENG (Turkey), Amagi Corporation (US), Metrological (Netherlands), and Streemfire (Austria). These players adopt new product developments as their key growth strategy.

The study includes an in-depth competitive analysis of these key players in the cloud TV market with their company profiles, recent developments, and key market strategies.

Research Coverage

The cloud TV market revenue is primarily inferred from the cloud TV software platform given by the vendors. Cloud TV vendors in this market provide their solutions to its customers via a subscription model. The market is also segmented on the basis of deployment types, device types, organization size, vertical, and region.

Key benefits of the report

The report would help the market leaders/new entrants in this market with the information on the closest approximations of the revenue numbers for the overall cloud TV market. This report would help stakeholders understand the competitive landscape and gain insights to better position their businesses and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on the key market drivers, restraints, challenges, and opportunities.

[myhoardings07]

OTT Advertising : THE Digital Advertising New Hero !

Smart devices have gifted us numerous platforms that have revolutionized the way we interact, collect knowledge and entertain ourselves. Leaving behind traditional media for communication and entertainment, we now live in the digital scenario where we can video call for communication and surf endless apps for entertainment. Media consumption has drastically increased over the past few years across the world. Amidst the internet culture and smart devices, media services like OTT or Over -The-Top, was welcomed massively by young adults.

Over-The -Top media services facilitate users to stream their favorite content on the internet-enabled devices anytime, anywhere.  Through OTT media services the content is delivered directly to the consumers via the internet leaving the mid-channel like cable service, broadcast channel or satellite television behind. OTT services are being used heavily by young adults for entertainment purposes. OTT media services bring along an advertising opportunity that delivers a brand’s communication message to their target audience directly. OTT advertising is becoming popular for the fact that the advertising message is delivered to selective audience, thus saving wasteful advertising.

What is OTT advertising?

Over-The-Top advertising refers to services that are provided on any device that is connected to the internet. OTT services are being used exclusively to offer custom entertainment services to the audience. Through the use OTT services the consumer can watch, download and live stream channels, movies and music of their choice on any smart device they have. With the acceptance of the OTT services and its relevance in the digital times, a new form of advertising was unlocked, the OTT advertising.

OTT advertising is the advertisements served on the OTT platforms in the form of videos or images. It is aimed at high brand engagement. As OTT services are delivered on request, the brands can make use of this data for having a better insight about the viewing habits, choices, age group, region, language preferred etc about the target audience. Most popular OTT platforms in India include entertainment platforms like Netflix, Amazon Prime, Disney Hotstar, ALT Balaji, Zee 5, Voot, Sony LIV and many more. These platforms offer OTT services for music, online shopping, movies, original series, short videos, music videos, games and sports.

The advantages of OTT advertising includes:

Deeper engagement with the target audience can be done through interactive activities like quizzes, surveys, voting, polls etc.

Meaningful interaction leads to higher engagement and loyalty-building with the brand.

OTT offers the opportunity of programmatic advertising where the brands have the control over when to display to the ad, to which the ad must be displayed, for how long etc. Programmatic advertising maximises the advertising potential in real-time.

The brands can communicate directly to the young, wealthy, well-informed and decision making audience through OTT advertising.

As the brands can track the audience on the basis of their viewing habits such as category of shows they prefer, language they prefer, duration for which they watch etc, they can captivate the right target audience instead of mass targeting. This gives goal oriented ROI and saves wasteful advertising.

With these benefits at hand, the advertisers can turn traditional TV advertising to more interactive and engaging advertising by shifting to OTT platforms. As more and more people are now turning to smart devices like smart television, smart phones and smart appliances, the Over-The -Top advertising is sure to bring higher brand reach and visibility than the traditional advertising platforms.