nemurii-the-sleeper

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Week 5: Reality TV Case Study: The Impact and Influence of "Survivor"

Reality TV has become a huge part of modern entertainment, mixing real-life drama with unscripted scenarios to keep audiences hooked all around the world. And among the countless reality TV shows out there, "Survivor" stands tall as a game-changer and a major influencer. In this blog, we'll dive deep into a detailed case study of "Survivor," using real-life examples and academic research to understand just how much of an impact it has made.

The Birth of "Survivor"

Back in 2000, "Survivor" burst onto the scene in the United States and quickly became a cultural phenomenon. The show puts contestants in a remote location and challenges them to outsmart, outplay, and outlast each other for a million-dollar prize. It was a fresh format that blended game shows with documentary-style storytelling.

So, why did "Survivor" strike gold? Well, according to Jenkins (2007), reality TV shows like "Survivor" get viewers engaged by making them feel like active participants. The show's format, with its challenges, alliances, and eliminations, keeps audiences invested in the contestants' journeys and the final outcome.

The Impact of "Survivor" on Reality TV

Setting the Standard "Survivor" set the standard for future reality TV shows, establishing key elements that have become staples of the genre. For example, it introduced the use of confessionals, where contestants speak directly to the camera, and it put a spotlight on social dynamics and strategy. The show's success proved that reality TV could be a commercial hit, paving the way for a flood of similar formats.

Getting Viewers Involved One of the biggest impacts of "Survivor" has been its ability to get viewers involved. The interactive nature of the show, where fans can discuss strategies and predict outcomes, has created a strong community of dedicated followers. Hill (2006) points out that reality TV, by blurring the lines between reality and entertainment, encourages active audience participation and sparks lively discussions.

Shaping Culture

"Survivor" has also left a lasting cultural impact, shaping the way we think about competition, survival, and social interaction. The show's focus on strategy and social manipulation has sparked debates about human behavior and ethics. It has even given us catchphrases like "tribal council" and "the tribe has spoken," which have become part of our everyday language.

A Closer Look: "Survivor" and Its Social Dynamics To truly grasp the bigger picture of "Survivor's" impact, we need to examine how it portrays social dynamics. The show serves as a microcosm of society, shedding light on themes like building alliances, leadership, and resolving conflicts.

The Art of Alliances and Strategy One of the most fascinating aspects of "Survivor" is the formation of alliances. Contestants have to navigate complex social networks, balancing trust and betrayal to advance in the game. This aspect of the show has attracted academic interest, with researchers exploring how "Survivor" reflects real-life social strategies. For instance, Giroux & Kincheloe (1992) delves into how the alliances in "Survivor" mirror political coalitions, where individuals must collaborate to achieve common goals while still looking out for their own interests.

Gender and Power Dynamics

"Survivor" definitely helps out in the visualization of gender and power dynamics. The cast of the show is mostly found to be sticking to conventionally established gender norms, in which men are generally found in leadership positions and women are portrayed in nurturing and support roles. Nevertheless, there have been Sandra Diaz-Twine successfully won the "Survivor" competition twice using the fourth social manipulation strategy of the alliance-building. This proves that "Survivor" can both strengthen and astonish the audience with its progression of modern stereotypes (Hay & Ouellette 2008). Psychological Impact

The psychological effect of an individual's participation in the television program "Survivor" is gaining an increased amount of academic interest too. The combinational effect of the tough conditions, the stress level due to the competition, and the isolation can adversely affect the mental health of the participants. The research done by Schultheiss, Wirth & Stanton (2004)indicated that one of the symptoms that reality TV show participants experienced was a significant level of anxiety and stress that could even linger after the show had ended. Example: "Survivor: Borneo"

The primary season of "Survivor," which is also known as "Survivor: Borneo," is an extremely unique example of this show's influence and effect. The one winner of that season, Richard Hatch, was the first to devise an ingenious tactic for forming alliances which subsequently became the main element of the game's strategy in the seasons following it. Hatch's tactics confirmed the part of socially manipulative behaviour and strategic thinking to be a survivor, thus building a basis for the forthcoming contestants (Jenkins 2007). It was indeed Sinister whether we increase in audience interaction and discussion based on the show's fascinating narrative. "Survivor: Borneo" managed to get high ratings and brought significant interest in the produced structure showing the feasibility of reality TV as the major genre in the entertainment industry. Conclusion "Survivor" has been the most influential reality TV show and has reshaped how events have been organized and also the cultural values of people in the world of competition and social interaction. Using its exciting structure and interesting stories, "Survivor" has attracted crowds, triggered investigation in the academic sphere, and set a memory that was so unsteady to forget in the realm of television.

References

Giroux, H & Kincheloe, JL 1992, “Border Crossings: Cultural workers and the politics of education,” Journal of Education, vol. 174, no. 1, pp. 130–135, viewed <https://doi.org/10.1177/002205749217400110>.

Hay, J & Ouellette, L 2008, “Better living through reality TV: television and post-welfare citizenship,” Choice/Choice Reviews, vol. 46, no. 03, pp. 46–1307, viewed <https://doi.org/10.5860/choice.46-1307>.

Hill, A 2006, “Reality TV: audiences and popular factual television,” Choice/Choice Reviews, vol. 43, no. 10, pp. 43–5725, viewed <https://doi.org/10.5860/choice.43-5725>.

Jenkins, H 2007, “Fans, bloggers, and gamers: exploring participatory culture,” Choice/Choice Reviews, vol. 44, no. 08, pp. 44–4296, viewed <https://doi.org/10.5860/choice.44-4296>.

Schultheiss, OC, Wirth, MM & Stanton, SJ 2004, “Effects of affiliation and power motivation arousal on salivary progesterone and testosterone,” Hormones and Behavior, vol. 46, no. 5, pp. 592–599, viewed <https://doi.org/10.1016/j.yhbeh.2004.07.005>.

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Week 8:Filters on Social Media: A Double-Edged Sword?

So, we all know that filters have taken over social media. You can't scroll through your Instagram, Snapchat, or TikTok feed without seeing them. These little digital overlays and enhancements can totally transform your photos and videos, making them way more visually appealing and entertaining. But here's the thing: while filters give us the freedom to get creative and show off our individuality, they also raise some important questions about authenticity, how we see ourselves, and how we interact with others. In this blog, we're gonna dive deep into the world of filters on social media and explore their impact using real-life examples and academic research.

Let's Talk About the Popularity of Social Media Filters

Filters have become a must-have feature on platforms like Instagram, Snapchat, and TikTok. They come in all shapes and sizes, from simple color adjustments to fancy augmented reality (AR) effects that can change your facial features, put you in virtual backgrounds, or even overlay digital objects onto the real world. People love filters because they can take their visual content to the next level and give them the tools to create unique and engaging posts.

Enhancing Aesthetics and Unleashing Your Creativity

Filters are like magic wands that effortlessly make your photos and videos look better. Just take Instagram's filters, for example. They can tweak the lighting, contrast, and saturation to make your images pop. Suddenly, your ordinary pics start looking like they were taken by a professional photographer. And according to Kuehn (2021), using filters is a way to express yourself digitally and let your creative juices flow.

Getting Your Audience Engaged Filters aren't just about making your content look good; they can also make it more fun and interactive. Look no further than Snapchat's AR lenses. They let you play around with all sorts of cool effects that you can share with your friends. And guess what? People are more likely to engage with content that includes entertaining filters, which means more likes, shares, and comments (Bayer et al. 2015).

The Impact of Filters on How We See Ourselves

But here's where things get a bit tricky. While filters can boost our creativity and engagement, they also have some serious implications for our self-perception and mental health. You see, being able to change how we look with filters can mess with our heads and give us unrealistic ideas about beauty.

Feeling the Pressure to Fit In Studies suggest that the widespread use of beauty filters can make us feel dissatisfied with our bodies and put immense pressure on us to look a certain way. Chae (2017) found that constantly seeing filtered images on social media can lead to more self-comparison and body dissatisfaction, especially among young women. The constant comparison to these idealized images can really mess with our self-esteem and body image.

Say Hello to "Snapchat Dysmorphia"

Ever heard of "Snapchat dysmorphia"? It's a term used to describe this phenomenon where people start wanting to look like their filtered selves so much that they consider getting cosmetic surgery. Filters that slim our faces, smooth our skin, and enhance our features can create a distorted image of ourselves that we actually want to achieve in real life. And get this: there's been an increase in people seeking cosmetic procedures to look more like their filtered images, as shown in a study published in JAMA Facial Plastic Surgery (Dey et al. 2015).

Filters and Authenticity: Navigating the Fine Line on Social Media

When it comes to filters on social media, there's a lot to consider in terms of authenticity and portraying reality. While filters can make your content look amazing, they can also blur the line between what's real and what's digitally altered.

Authenticity in the World of Social Media

Being authentic is a big deal in social media culture. People are expected to show their true selves. But here's the thing: filters can sometimes undermine that authenticity. According to a study by De Vries et al. (2014), users appreciate visually appealing content, but they also value authenticity. They're not big fans of images that have been overly filtered. So, there's a bit of a conflict between making things look good and keeping it real.

Finding the Right Balance

Some influencers and social media users are pushing back against the pressure to present a filtered reality. Take the #nofilter movement, for example. It encourages people to post unedited photos that show their natural selves. This trend reflects the growing desire for authenticity and transparency on social media. By promoting unfiltered content, users can create a more realistic and inclusive online environment (Hu, Manikonda & Kambhampati 2014).

The Bottom Line

Filters on social media are a bit of a mixed bag. On one hand, they give us the tools to be creative and engage with our audience by making visually appealing and entertaining content. On the other hand, they come with challenges related to how we perceive ourselves, our mental health, and our authenticity. As social media continues to evolve, we need to strike a balance between enhancing our content and staying true to who we are. By being aware of the impact of filters, we can enjoy the benefits they offer while creating a healthier and more authentic online presence.

References

Bayer, JB, Ellison, NB, Schoenebeck, SY & Falk, EB 2015, “Sharing the small moments: ephemeral social interaction on Snapchat,” Information, Communication & Society, vol. 19, no. 7, pp. 956–977, viewed <https://doi.org/10.1080/1369118x.2015.1084349>.

Chae, J 2017, “Explaining females’ envy toward social media influencers,” Media Psychology, vol. 21, no. 2, pp. 246–262, viewed <https://doi.org/10.1080/15213269.2017.1328312>.

De Vries, DA, Peter, J, Nikken, P & De Graaf, H 2014, “The effect of social network site use on appearance investment and desire for cosmetic surgery among adolescent boys and girls,” Sex Roles, vol. 71, no. 9–10, pp. 283–295, viewed <https://doi.org/10.1007/s11199-014-0412-6>.

Dey, JK, Ishii, M, Phillis, M, Byrne, PJ, Boahene, KDO & Ishii, LE 2015, “Body dysmorphic disorder in a facial Plastic and Reconstructive surgery clinic,” JAMA Facial Plastic Surgery, vol. 17, no. 2, pp. 137–143, viewed <https://doi.org/10.1001/jamafacial.2014.1492>.

Hu, Y, Manikonda, L & Kambhampati, S 2014, “What we Instagram: A first analysis of Instagram photo content and user types,” Proceedings of the ... International AAAI Conference on Weblogs and Social Media/Proceedings of the International AAAI Conference on Weblogs and Social Media, vol. 8, no. 1, pp. 595–598, viewed <https://doi.org/10.1609/icwsm.v8i1.14578>.

Kuehn, KM 2021, “Instagram: visual social media cultures,” Communication Research and Practice, vol. 7, no. 2, pp. 202–204, viewed <https://doi.org/10.1080/22041451.2021.1927563>.

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Week 5: Can Memes Help Us Understand Politics?

In the age of social media, memes have become a big part of how we communicate. They're funny, often satirical, and super easy to share, which makes them a popular way to express opinions and commentary on all sorts of topics, including politics. But besides being entertaining, do memes actually help us understand politics? This blog explores the role of memes in political discussions, drawing on academic research and real-life examples.

The Power of Memes in Political Communication Memes are more than just funny pictures with words. They're a powerful tool for political communication. They can take complex political ideas and break them down into content that's easy to understand and share quickly on social media. According to Shifman (2014), memes can even act as a way to persuade or advocate for certain viewpoints, reflecting public sentiment and shaping public opinion.

Simplifying Complex Ideas One of the coolest things about memes is how they simplify and condense complicated political ideas. In a world where attention spans are getting shorter, memes can capture the essence of a political issue in a single image or short video. This makes political content more accessible to a wider audience. For example, during the 2016 U.S. presidential election, memes played a big role in shaping public opinion of the candidates. The "Basket of Deplorables" meme, which popped up after Hillary Clinton's controversial comment, quickly summed up the divided views of her supporters and critics (Ott 2016).

Boosting Engagement Memes also get people more involved in political conversations by encouraging them to participate. The interactive nature of memes—where users can create, modify, and share their own versions—creates a sense of belonging and community. This participatory culture is especially evident on platforms like Reddit and Twitter, where political memes are constantly being created and shared. Bowman (2017) points out that this culture can lead to increased political engagement, as users are more likely to discuss and share political content that really resonates with them.

Critiquing and Making Fun

Memes often serve as tools for criticism and satire, highlighting the absurdities and contradictions in political discourse. They can undermine political authority and challenge dominant narratives by presenting alternative viewpoints in a funny and relatable way. Take the "Pepe the Frog" meme, for example. It was used both positively and negatively in political contexts, showing its versatility as a symbol (Milner 2016). While the meme became associated with the alt-right during the 2016 election, it has also been used to criticize and mock political figures from all across the spectrum.

What Academics Say About Memes and Politics Several academic studies have looked into the impact of memes on political understanding and engagement. These studies give us valuable insights into how memes fit into the political landscape.

Memes and Digital Literacy Milner (2013) argues that memes represent a form of digital literacy, where people use digital media to interpret and comment on political events. This literacy isn't just about understanding the content of the memes, but also about understanding the cultural and political contexts in which they're created. By engaging with memes, users gain a deeper awareness of political issues and the different perspectives surrounding them.

Influence on Public Opinion

According to a study by Drobot (2022), memes can have a big impact on public opinion, especially among younger people. The research showed that memes can shape how we see political candidates and issues by presenting them in a particular way. For example, during the 2020 U.S. presidential election, memes about Joe Biden and Donald Trump were used to highlight their strengths and weaknesses, which influenced how voters perceived them.

The Role of Humor

Humor is a crucial element in memes and plays a significant role in their effectiveness as political tools. As Billig (2005) explains, humor can be a double-edged sword in political discussions. On one hand, it can engage and entertain audiences, but on the other hand, it can sometimes make light of important issues. However, when used well, humor in memes can simplify complex political topics and make them easier to understand and relate to. This can encourage more public engagement and discussion.

Real-Life Examples of Political Memes

One of the most popular political memes in recent years is the "I am once again asking for your financial support" meme featuring Bernie Sanders. This meme has been used to comment on various political and social issues, from healthcare to climate change. It shows how a single image can be repurposed to address different topics, demonstrating the versatility and adaptability of memes in political discussions.

Another notable example is the meme of Nancy Pelosi sarcastically clapping at President Donald Trump during the 2019 State of the Union address. This image was widely shared and used to symbolize political resistance and criticism of Trump's policies. The meme became a powerful symbol of dissent, showing how a single moment can capture and convey complex political feelings.

Conclusion

There's no denying that memes play a significant role in modern political discussions. They simplify complex ideas, increase engagement, and provide tools for critique and satire. Academic research supports the idea that memes can influence public opinion and contribute to digital literacy. While there are potential downsides, like trivializing serious issues, the overall impact of memes on political understanding is substantial.

In conclusion, memes are a valuable way to understand politics by making political content more accessible, engaging, and relatable. As digital media continues to evolve, memes will likely have an even bigger role in shaping political discussions, offering new opportunities for political expression and public participation.

References

Billig, M 2005, Laughter and ridicule: towards a social critique of humour, viewed <https://doi.org/10.4135/9781446211779>.

Bowman, B 2017, “Social media and everyday politics,” Information, Communication & Society, vol. 20, no. 12, p. 1782, viewed <https://doi.org/10.1080/1369118x.2017.1362457>.

Drobot, I-A 2022, “Social media and democracy,” IntechOpen eBooks, viewed <https://www.intechopen.com/chapters/83121>.

Milner, RM 2013, “Pop polyvocality: internet memes, public participation, and the Occupy Wall Street movement,” International Journal of Communication, vol. 7, p. 34, viewed <https://ijoc.org/index.php/ijoc/article/view/1949/1015>.

Milner, RM 2016, The world made meme: public conversations and participatory media, viewed <http://muse.jhu.edu/chapter/1879840>.

Ott, BL 2016, “The age of Twitter: Donald J. Trump and the politics of debasement,” Critical Studies in Media Communication, vol. 34, no. 1, pp. 59–68, viewed <https://doi.org/10.1080/15295036.2016.1266686>.

Shifman, L 2013, “Memes in digital culture,” The MIT Press eBooks, viewed <https://doi.org/10.7551/mitpress/9429.001.0001>.

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Week 12: Can Crowdfunding Bring Creatives Together?

In today's digital era, crowdfunding has emerged as a game-changer for creatives looking to bring their projects to life. Platforms like Kickstarter, Indiegogo, and Patreon have revolutionized the way artists, writers, filmmakers, and other creatives fund their work. But crowdfunding goes beyond just financial support; it has the power to create vibrant communities around creative projects. In this blog, we'll explore how crowdfunding can foster these communities by drawing on real-life examples and academic research.

The Rise of Crowdfunding Crowdfunding is a method of raising capital through the collective effort of friends, family, customers, and individual investors. It taps into the resources of a large group of individuals, primarily online through dedicated platforms, to gain wider reach and exposure.

Although the concept of crowdfunding can be traced back to the early 2000s, it gained significant traction with the launch of Kickstarter in 2009. Since then, it has become a mainstream method for funding a wide array of projects. Research shows that crowdfunding is particularly effective in the creative industries, where traditional funding routes can be limited (Agrawal, Catalini, & Goldfarb 2014).

Building Communities Through Crowdfunding Crowdfunding platforms do more than just facilitate financial transactions; they create a space for interaction between creators and their backers. This interaction is crucial for building a sense of community.

Direct Engagement with Backers Successful crowdfunding campaigns thrive on direct engagement between creators and their supporters. Creators can keep their backers informed about the project's progress, answer questions, and seek feedback through updates, comments, and messages. This kind of interaction fosters involvement and investment among backers, making them feel like active participants in the project's development (Gerber & Hui 2013).

For instance, the campaign for the card game Exploding Kittens, which raised over $8.7 million on Kickstarter, stood out because of its active engagement with backers. The creators regularly provided behind-the-scenes looks at the development process, sought input on game features, and even incorporated backer suggestions into the final product (Exploding Kittens n.d.).

Creating a Sense of Ownership Backers of crowdfunding projects often develop a sense of ownership and pride in the projects they support. This feeling intensifies when backers receive tangible rewards for their contributions, such as early access to products, exclusive content, or personalized items. This sense of ownership fosters a deeper emotional connection with the project and a stronger commitment to its success (Burtch, Ghose, & Wattal 2013).

The film Veronica Mars provides a notable example. After the television series was cancelled, fans raised over $5.7 million through a Kickstarter campaign to fund a movie continuation. The backers felt personally invested in the project, ensuring the campaign's success and creating a dedicated fan base for the movie (Kuppuswamy & Bayus 2017).

Building a Long-Term Community Successful crowdfunding campaigns can lead to the formation of long-term communities that extend beyond the initial project. These communities often revolve around shared interests and values and can continue to support the creator's future endeavours. Platforms like Patreon enable ongoing support by allowing creators to receive continuous funding from their supporters in exchange for exclusive content and perks.

Amanda Palmer, a musician and performance artist, has really nailed it with Patreon. She's managed to build a dedicated community of supporters by offering them exclusive access to new music, behind-the-scenes content, and even personal interactions. This has helped her create a fan base that's not only loyal but also provides her with a steady stream of income and support (Palmer, 2014).

Now, let's talk about the challenges and opportunities that come with crowdfunding. It's not all rainbows and unicorns, folks. One major issue is the risk of project failure, which can leave backers feeling disappointed and losing trust. And let's not forget the time-consuming task of managing a large community of backers, which requires some serious communication skills.

But hey, every challenge has a silver lining. Creators who keep it real by being transparent about their progress and setbacks can actually build stronger relationships with their supporters. And here's another cool thing: crowdfunding is a collaborative process, which means creators can get valuable feedback and ideas from their backers that can make the final product even better (Mollick 2014).

To sum it up, crowdfunding is more than just a way to raise funds; it's a powerful tool for building vibrant and engaged communities around creative projects. By fostering direct engagement, creating a sense of ownership, and providing long-term support, crowdfunding can totally transform the relationship between creators and their audiences. As this funding model keeps evolving, its ability to create and sustain communities will become increasingly vital in the creative economy. References

Agrawal, A, Catalini, C & Goldfarb, A 2014, “Some simple economics of crowdfunding,” Innovation Policy and the Economy, vol. 14, pp. 63–97, viewed <https://doi.org/10.1086/674021>.

Burtch, G, Ghose, A & Wattal, S 2013, “An empirical examination of the antecedents and consequences of contribution patterns in Crowd-Funded markets,” Information Systems Research, vol. 24, no. 3, pp. 499–519, viewed <https://doi.org/10.1287/isre.1120.0468>.

Exploding Kittens n.d., “Our story,” Exploding Kittens, viewed <https://www.explodingkittens.com/pages/careers-our-story>.

Gerber, EM & Hui, J 2013, “Crowdfunding,” ACM Transactions on Computer-human Interaction, vol. 20, no. 6, pp. 1–32, viewed <https://doi.org/10.1145/2530540>.

Kuppuswamy, V & Bayus, BL 2017, “Does my contribution to your crowdfunding project matter?,” Journal of Business Venturing, vol. 32, no. 1, pp. 72–89, viewed <https://www.sciencedirect.com/science/article/pii/S0883902616302075>.

Mollick, E 2014, “The dynamics of crowdfunding: An exploratory study,” Journal of Business Venturing, vol. 29, no. 1, pp. 1–16, viewed <https://www.sciencedirect.com/science/article/pii/S088390261300058X>.

Palmer, A 2014, The art of asking: How I learned to stop worrying and let people help, Hachette UK.

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Week 6: Slow Fashion Movement? Social Media Influencers? What gives?

So, here's the deal: the fashion industry has gone through some major changes lately. People are waking up to the importance of sustainability and ethical consumption, and that's where the slow fashion movement comes in. It's basically a counter to fast fashion, focusing on quality, durability, and ethical production. And you know who's really pushing this movement forward? Social media influencers. These guys have some serious power to raise awareness, shape consumer behaviour, and promote brands that align with the principles of slow fashion.

Let's talk about the rise of the slow fashion movement. It's all about being mindful of what we buy and wear. Instead of falling for cheap, disposable fashion, slow fashion encourages us to invest in high-quality clothes that will last. Plus, it's all about transparency in the production process, fair wages for workers, and environmentally sustainable practices.

The slow fashion movement actually grew out of the broader slow movement, which started in the late 20th century. People were tired of the fast pace of modern life, and that spilled over into fashion. So now, slow fashion is all about craftsmanship, timeless design, and sustainable materials (Fletcher 2010).

Now let's get to the juicy part: social media influencers and their role in all of this. These guys have huge followings and can really make a difference. They share their own journeys towards sustainable living and show us how they incorporate slow fashion into their own wardrobes. And guess what? They inspire their followers to do the same.

A study published in the Journal of Fashion Marketing and Management tells us just how influential these influencers can be. It found that when influencers promote sustainable fashion, their followers are more likely to want to buy sustainable products (Al-Mu’ani et al. 2023). This is especially true for younger consumers who are all about social media and the latest trends (Vladimirova et al. 2023).

Let's take a look at some real-life examples of influencers making a difference. You've got Emma Watson, the actress and activist who's all about sustainable fashion. She uses her social media platforms to shine a light on ethical brands and even started the "Green Carpet Challenge," where she promotes eco-friendly fashion at fancy events. Her efforts have really brought attention to the slow fashion movement and inspired a lot of her followers to change their shopping habits (The business of fashion 2020).

Another influencer doing great things is Aditi Mayer, a sustainable fashion blogger and activist. She's all about educating her audience on the environmental and social impacts of the fashion industry. Mayer collaborates with ethical brands and features them in her posts, giving her followers some great options for sustainable shopping (Contributor 2019).

Now, let's not forget the challenges and opportunities that the slow fashion movement faces. One big challenge is the higher cost of sustainable fashion. Let's face it, not everyone can afford it. But influencers are doing their part by promoting the idea of "cost-per-wear." They're encouraging their followers to see sustainable fashion as an investment rather than just an expense (Joy et al. 2012).

And then there's the issue of greenwashing. Some brands claim to be sustainable when they're really not. Influencers can help fight this by carefully vetting the brands they promote and teaching their followers how to spot genuine sustainable practices (Manvi, Ashok & Vinamra 2019)

The Future of Slow Fashion The future of the slow fashion movement is looking bright, and a big part of that is thanks to social media influencers. As more and more people become aware of the environmental and ethical impacts of their fashion choices, the demand for sustainable alternatives is bound to grow. And that's where influencers come in. They're leading the charge, using their platforms to promote a fashion industry that's both sustainable and ethical.

So, to sum it up, social media influencers are playing a crucial role in pushing the slow fashion movement forward. They're using their influence and credibility to educate consumers, shine a light on ethical brands, and inspire a shift towards more sustainable consumption habits. As this movement gains traction, it has the potential to revolutionize the fashion industry for the better, creating a future where fashion is not only beautiful but also sustainable.

References

Al-Mu’ani, L, Alrwashdeh, M, Ali, H & Al-Assaf, KT 2023, “The effect of social media influencers on purchase intention: Examining the mediating role of brand attitude,” International Journal of Data and Network Science, vol. 7, no. 3, pp. 1217–1226, viewed <https://doi.org/10.5267/j.ijdns.2023.5.003>.

Contributor, J 2019, “Sustainable Influencer: Aditi Mayer — Jejune Magazine,” Jejune Magazine, viewed <https://www.jejunemagazine.com/home/aditimayer>.

Fletcher, K 2010, “Slow Fashion: an invitation for systems change,” Fashion Practice, vol. 2, no. 2, pp. 259–265, viewed <https://doi.org/10.2752/175693810x12774625387594>.

Joy, A, Sherry, JF, Venkatesh, A, Wang, J & Chan, R 2012, “Fast fashion, sustainability, and the ethical appeal of luxury brands,” Fashion Theory, vol. 16, no. 3, pp. 273–295, viewed <https://doi.org/10.2752/175174112x13340749707123>.

Manvi, K, Ashok, S & Vinamra, J 2019, “GREENWASHING: A study on the effects of greenwashing on consumer perception and trust Build-Up,” GREENWASHING: A Study on the Effects of Greenwashing on Consumer Perception and Trust Build-Up, viewed <https://zenodo.org/record/2552401>.

“The business of fashion” 2020, The Business of Fashion, viewed <https://www.businessoffashion.com/people/emma-watson/#:~:text=Recently%2C%20Watson%20has%20teamed%20up,engineered%20from%20used%20plastic%20bottles.>.

Vladimirova, K, Henninger, CE, Alosaimi, SI, Brydges, T, Choopani, H, Hanlon, M, Iran, S, McCormick, H & Zhou, S 2023, “Exploring the influence of social media on sustainable fashion consumption: A systematic literature review and future research agenda,” Journal of Global Fashion Marketing, pp. 1–22, viewed <https://doi.org/10.1080/20932685.2023.2237978>.

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Week 8: Digital Citizenship and Health Education: Body Modification on Visual Social Media

In today's digital age, social media platforms like Instagram, TikTok, and YouTube have become powerful tools for self-expression and community building. These platforms also serve as spaces where individuals showcase extreme body modifications, often leading to both fascination and controversy. This blog explores the intersection of digital citizenship and health education in the context of body modification on visual social media, using Anthony Padilla's video "I Spent a Day with DRAGON LADY & CLOWN MAN (Extreme Body Modification)" as an example to illustrate these dynamics. Understanding Digital Citizenship Digital citizenship refers to the responsible and ethical use of technology by individuals. It encompasses a range of behaviours and practices that promote positive interactions and ensure the safety and well-being of users. According to Marinho & Carneiro (2018), digital citizenship involves nine key elements, including digital etiquette, digital communication, and digital health and wellness. In the context of body modification, digital citizenship requires a careful balance between self-expression and ethical responsibilities towards viewers and the community.

Body Modification and Visual Social Media

Body modification, which includes tattoos, piercings, and more extreme forms such as implants and surgical alterations, has a long history in various cultures. However, its portrayal on social media has amplified visibility and influenced perceptions. Visual platforms provide a stage for individuals to share their modification journeys, often garnering significant attention and sparking debates on aesthetic standards, health risks, and societal acceptance.

Health Education and Body Modification Health education plays a critical role in informing individuals about the risks and responsibilities associated with body modifications. Both practitioners and viewers need to understand the medical, psychological, and social implications. Academic research highlights the need for comprehensive health education that addresses these factors. For instance, Armstrong et al. (2004) emphasize the importance of educating the public on potential complications of body modifications, such as infections and allergic reactions. Additionally, psychological aspects, including body dysmorphic disorder and the impact of social media on body image, are critical areas that require attention (Bouzas & Del Mar Bibiloni 2019). Case Study: DRAGON LADY & CLOWN MAN

Anthony Padilla's video "I Spent a Day with DRAGON LADY & CLOWN MAN (Extreme Body Modification)" offers a profound look into the lives of two individuals who have undergone extreme body modifications. Dragon Lady, also known as Tiamat Legion Medusa, and Clown Man, Richie the Barber, provide compelling narratives that shed light on the personal motivations and societal reactions to their transformations. Dragon Lady (Tiamat Legion Medusa)

Dragon Lady's transformation includes extensive tattoos, horn implants, and other surgical modifications to resemble a dragon. Her journey is deeply personal, rooted in a desire to transform her body into a form that reflects her inner identity. This narrative highlights the intersection of body modification with concepts of self-identity and personal autonomy.

Clown Man (Richie the Barber)

Clown Man, who has tattooed his face to resemble a clown, embodies a different aspect of body modification—performative and career-driven. His modifications are part of his identity as an entertainer and barber, illustrating how body modifications can also serve professional and artistic purposes. Digital Citizenship in Action

Let's talk about Dragon Lady and Clown Man, who show us why being a responsible digital citizen matters. They use social media to share their stories, educate others, and bring together people with similar interests. But their online presence also makes us think about the ethical responsibilities of content creators and how it can impact viewers, especially younger ones. In the end..?

When it comes to showing off body modifications on visual social media platforms, it's not just about self-expression and building a community. It's also about being responsible for what you share. We need to educate everyone about the risks and effects of body modifications, encourage ethical behaviour online, and promote positive interactions to create a healthy online space.

By making sure people understand the implications of what they post and fostering a supportive online community, we can strike a balance between self-expression and responsible digital citizenship. References

Armstrong, M, Roberts, A, Owen, D & Koch, J 2004, “Contemporary college students and body piercing,” Journal of Adolescent Health, vol. 35, no. 1, pp. 58–61, viewed <https://doi.org/10.1016/s1054-139x(03)00338-0>.

Bouzas, C & Del Mar Bibiloni, M 2019, “Relationship between Body Image and Body Weight Control in Overweight ≥55-Year-Old Adults: A Systematic Review,” International Journal of Environmental  Research and Public Health/International Journal of Environmental Research and Public Health, vol. 16, no. 9, p. 1622, viewed <https://www.mdpi.com/1660-4601/16/9/1622>.

Marinho, SPP & Carneiro, FC 2018, “Digital citizenship in schools: nine elements all students should know, in Mike Ribble,” Eccos Revista Científica, no. 47, pp. 472–476, viewed <https://doi.org/10.5585/eccos.n47.10778>.

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Week 10: Do Toxic Fans in Some Online Spaces Make It Difficult to Become or Identify as a Fan?

Sure, online fan communities may be a great way for people to bond over shared interests, whether it's anime, TV shows, K-Drama, or music (maybe the weird stuff like the furry communities). But not all these spaces are friendly. Some fans can be pretty toxic, creating an unwelcoming environment that puts off newbies and even makes existing members hesitant to call themselves fans. This blog dives into how toxic fan behaviour affects online communities, drawing on academic research and real-life examples.

Understanding Toxic Fandom

Toxic fandom refers to the negative behaviours displayed by certain fans, like harassment, gatekeeping, and aggressively defending what they love. This behaviour usually crops up in online spaces such as social media, forums, and comment sections, where people can hide behind anonymity and avoid taking responsibility for their actions.

Harassment and Bullying

One of the worst things about toxic fandom is the harassment. Fans with unpopular opinions or newbies trying to join the community often become targets. 

For instance, Kelly Marie Tran, an actress in the "Star Wars" franchise, faced serious online harassment from a group of fans who weren't happy with her character. The hate she received on social media was so intense, especially with the sexist and racist comments that she ended up deleting her Instagram account. This kind of behaviour not only affects the people being targeted but also sends a message to potential new fans that they might face similar treatment. Which is not cool dude.

Gatekeeping

Gatekeeping happens when established fans block others from joining the fandom, often by questioning the authenticity or knowledge of newer or more casual fans. This behaviour can create an exclusive environment where only certain fans feel welcome. According to Jenkins (2006), they talk about how fan communities sometimes develop hierarchies that favour certain types of knowledge or commitment, which can make others feel left out.

A well-known example of gatekeeping can be seen in gaming communities. Female gamers often face doubt and hostility, with their gaming skills or knowledge constantly being questioned. This gatekeeping not only discourages women from participating but also keeps the exclusion and toxicity going.

Aggressive Defense

Another common behaviour in toxic fandoms is aggressively defending what they're fans of. This can mean attacking critics, rival fan groups, or even the creators themselves if they feel their expectations aren't being met. This aggression can create an environment of fear and negativity, making it hard for fans to express their honest opinions.

The "Rick and Morty" fandom is a clear example of this behavior. The backlash against the creators and writers, especially when episodes or storylines didn't meet certain fans' expectations, led to harassment campaigns that tarnished the reputation of the fandom as a whole.

Academic Perspectives

Social identity theory, as discussed by Tajfel and Turner (2000), can help explain why toxic behaviors emerge in fandoms. Fans often derive a significant part of their identity from their association with a particular fandom. When this identity is perceived to be threatened—whether by criticism, new interpretations, or new members—some fans react aggressively to protect their sense of self.

Online Disinhibition Effect

Suler (2004) introduced the concept of the online disinhibition effect, which describes how people behave more aggressively online than they would in face-to-face interactions. The anonymity of the internet reduces accountability, leading some individuals to express hostility without fear of real-world consequences. This effect contributes significantly to the toxicity seen in many online fan communities. Does it affect the creators?

Toxic fan behaviour doesn't just affect the fans themselves; it also has a big impact on the creators. When creators face harassment and aggressive criticism, it can really wear them down, make them less motivated, and even push them to avoid interacting with their audience. This not only messes with their mental health but also affects the quality and quantity of content they put out.

How do we solve this?

Dealing with toxic fandom requires effort from both the platform admins and the community members. Encouraging positive behaviour, setting clear guidelines against harassment, and creating inclusive environments can help tackle toxicity. Research shows that promoting empathy and understanding within communities can really cut down on the negative stuff (AIContentfy Team, 2023).

Basically in summary?

Toxic fans can definitely make it hard for people to join or feel part of a fan community in certain online spaces. Harassment, gatekeeping, and aggressive defence create unfriendly environments that push away both new and existing fans. But by getting to the root of the problem and putting in place strategies to promote inclusivity and respect, online communities can bring back the good side of being a fan and make sure everyone feels welcome. References

AIContentfy Team 2023, “The power of community building through blogging: engaging your audience and building relationships,” AIContentfy, viewed <https://aicontentfy.com/en/blog/power-of-community-building-through-blogging-engaging-audience-and-building-relationships>.

Jenkins, H 2006, “Fans, bloggers, and gamers: exploring participatory culture,” Choice/Choice reviews, New York University Press, pp. 44–4296, viewed <https://doi.org/10.5860/choice.44-4296>.

Suler, J 2004, “The online disinhibition effect,” Cyberpsychology & Behavior/CyberPsychology and Behavior, vol. 7, no. 3, pp. 321–326, viewed <https://doi.org/10.1089/1094931041291295>.

Tajfel, H & Turner, J 2000, “An integrative theory of intergroup conflict,” Oxford University Press eBooks, pp. 56–65, viewed <https://doi.org/10.1093/oso/9780199269464.003.0005>.

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Week 4:Is blogging still a thing with social media? Or is it just dead?

In today's digital world, platforms like TikTok and Instagram have become really popular, capturing people's attention with their visual content. With the rise of short videos and eye-catching images, blogging is still relevant. Despite the shift in how people consume online content, blogging continues to be valuable in the digital landscape. Here's why: Digging Deeper: Why Blogging Stands Out

Blogging lets you dive deep into topics in a way that short-form content just can't match. A blog post can really dig into a subject, offering thorough information and insights that you can't get from just watching videos or looking at photos. For example, a blog post about sustainable living can include detailed explanations, links to research, and practical tips that go beyond what you can learn from a quick TikTok video.

According to Wenger (1998), long-form content like blog posts really grabs readers' attention, helping them remember and understand the material better. Being able to provide such detailed content makes blogs super valuable for education, in-depth reviews, and complex tutorials. SEO and Getting Found

So, here's the deal - blogging is a big deal when it comes to search engine optimization (SEO). When you have well-optimized blog posts, they're more likely to show up in search results, bringing in organic traffic to your website in the long run.

Let me break it down for you. Let's say there's a company that regularly puts out blog posts about its industry. That company is more likely to rank higher on Google, which means it's gonna catch the eye of potential customers who are searching for info in that industry. This kind of discoverability is something that quick-to-disappear social media content often misses out on.

In a nutshell, blogging can really boost your presence in search engines, leading more people to your site in the long term.

Building Authority and Trust

Blogs are a great platform for establishing authority and credibility. By consistently publishing well-researched and thoughtful content, bloggers can position themselves as experts in their fields. Bubphapant & Brandão (2023)point out that authoritative content is highly valued, contributing to a writer’s reputation and trustworthiness.

Take the example of Neil Patel, a well-known digital marketer whose blog is packed with valuable insights and strategies. His blog not only brings in traffic but also solidifies his status as an authority in digital marketing.

Connecting with Your Audience

While social media platforms are great for quick interactions, blogs allow for deeper engagement and community building. Comments sections on blogs often host in-depth discussions and enable more thoughtful exchanges compared to the fleeting interactions on social media platforms. Cuban (2010) emphasize the importance of such interactions for building a loyal and engaged audience.

Freedom and Control

Bloggers have complete control over their content, which isn’t always the case with social media platforms. Changes in algorithms on TikTok or Instagram can seriously affect content visibility. On the other hand, bloggers can manage their own platforms, making sure their content reaches their audience without depending on third-party algorithms (AIContentfy Team, 2023).

Making Money Moves

Blogging offers various ways to make money, from placing ads and affiliate marketing to sponsored posts and selling digital products. This variety gives bloggers multiple revenue streams. According to Maven (n.d.), successful bloggers can create sustainable income sources that outlast the temporary money-making opportunities on social media.

For instance, fashion blogger Chiara Ferragni monetized her blog "The Blonde Salad" through various channels, including collaborations, advertisements, and her own product lines, turning her blog into a multi-million dollar business.

Working Hand in Hand with Social Media

Instead of seeing blogging and social media as opposites, it’s beneficial to view them as complementary. Social media can drive traffic to blogs, while blogs can provide detailed content that supports and expands on social media posts. A fitness influencer might share a workout routine on Instagram, along with a link to a detailed blog post explaining the science behind the exercises and offering additional tips.

In Conclusion

Even in the age of TikTok and Instagram, blogging remains a relevant and powerful medium. Its ability to provide depth, enhance SEO, build authority, foster community, offer control, and generate diverse income streams ensures that blogging stays. As digital consumption habits continue to evolve, the relationship between blogs and social media will likely enrich the online content landscape, offering the best of both worlds.

References:

Bubphapant, J & Brandão, A 2023, “Content marketing research: A review and research agenda,” International Journal of Consumer Studies, vol. 48, no. 1, viewed <https://doi.org/10.1111/ijcs.12984>.

Cuban, L 2010, “Rethinking education in the age of technology: The digital revolution and schooling in America,” Science Education, vol. 94, no. 6, pp. 1125–1127, viewed <https://doi.org/10.1002/sce.20415>.

Maven n.d., Monetization Strategies: Generating Income as a Creative, viewed <https://maven.com/articles/monetization-strategies-for-creators>.

AIContentfy Team 2023, “The power of community building through blogging: engaging your audience and building relationships,” AIContentfy, viewed <https://aicontentfy.com/en/blog/power-of-community-building-through-blogging-engaging-audience-and-building-relationships>.

Wenger, E 1998, Communities of practice: Learning, meaning, and identity., viewed <https://psycnet.apa.org/record/1998-06054-000>.

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ᶻ 𝗓 𐰁ᶻLord of Sleepᶻ 𝗓 𐰁ᶻ

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