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Article Title: Bill Gates

Author: Biography.com Editors

Date: August 1, 2017

Source: https://www.biography.com/people/bill-gates-9307520

           Genre: Biography

           Target Audience: General audience, people who are interested in Bill Gate’s life in details.

Purpose: To inform, educate and give the detailed description of Bill Gates’s life, career and success.

Author’s claim: Writer not only retells the biography of the worldwide famous entrepreneur but shows us how family bonds help us in achieving success and on the other hand what path a person leads to reach that particular goal.

My Analysis tool: DOCS model: Design, Organization, Content, Style, and Values.

My claim: The author has effectively written the biography and revealed his own message which may influence many young people to strive for better future and success.

 Design

·         Layout

       Numerous headings emphasizing the main points of the paragraphs are highlighted in bold. This particular design is effective because even if the audience is not familiar with the whole text, it becomes easy to identify the topic by looking through the headings only. Due to the number of titles above each paragraph, the plot and aim of the text will still be clear for the audience.

    ·         Visual Aid

       There is a photo of Bill Gates shown at the top of the page in order to visually represent how the person looks.  Under general information about Bill Gates, a gallery is placed revealing various photos concerning Bill Gates and his life events. Visualizing the written information is very effective in order to help the audience capture main life achievements of Gates. Under each paragraph, there is another effective visual aid – videos. Different aspects from entrepreneur’s life are revealed in the videos.  The use of images contributes to the effectiveness because not only the text but images and videos create a picture in the audience’s mind. As study shows, readers often skip written information and pay more attention to the visual aid, so articles that contain visual aid gain effectiveness and are more readable.

 Organization

·         Description

       In each of the paragraphs various aspects of Bill Gates’s life or achievements are described in details. Moreover, the characteristics of the businessman are described in the text, which gains effectiveness to the biography. Some examples of the topics separated by paragraphs are: childhood, family, education, inventions and creations of Bill Gates.

·         Sequencing

      Facts from Bill Gates’s life are not listed in order, some facts proceed another ones. Each piece of information has its own sub-heading that makes it effective and helps the reader to more clearly distinguish and visualize facts.

 Content

·         What is included

The article includes detailed biography of Bill Gates. The readers get informed about the entrepreneur’s education, family and career development. Videos are also very informative, describing different periods of the businessman’s life and evaluating his personal and professional characteristics.

·         What is not included

Although we get informed after reading this article there are topics that are not included here. The article does not include how windows has developed over the years and when and why Microsoft lost  majority of the overall operating system market to Android, this information might be useful for people interested in technologies.

 Style

·         Modals& Tone

The overall language is simple and plain intended for general audience. The tone is non-emotional, semi-formal and very informative. No modal verbs like “must”, “can” are not used in the biography, that is characteristic to the genre – biography.

·         Grammar Tense & adjectives

As characteristic to this genre, biography is written in the past tenses, for example: “Bill gates was born in 1955”, “He was awarded the order of Aztec Eagle”. The author uses descriptive adjectives in order to emphasize the fact how bright and educated bill gates was as a child. The author describes young Gates as: “Competitive and striking for excellence”, “Bill was a voracious reader”. Using adjectives the author paints very obvious picture of the motivated and clever young Gates.

 Values

·         Family bonds

    Throughout the author’s writings, it is implied that for Bill Gates his family was very crucial. The author claims that: “Bill had a close relationship with his mother” and that much of his mother’s effort was put in his education too: “after a brief career as a teacher Mary devoted her time to helping raise the children”. Even when bill Gates was already the head of the Microsoft “He often took his mother with him”. The author intends to show the importance of the family bonds and sends readers a message about how crucial it is to stand by our family members in achieving success.

·         Importance of Technology Development

      Besides describing what Bill Gates has created with his team, the author also reveals the fact that Bill Gates has always fought and has been involved in “aggressive business tactics” too. Author’s message is to show that even the most powerful, wealthiest and the brightest people of the world have struggled throughout their lives to achieve their goals.

 Conclusion

     The author is very effective throughout the whole text. He uses eyecatching methods for design and organizing the text. The author is very informative and gives much information. He accoplishes his purpose perfectly, as all aspects of Bill Gates’s life are discussed, and moreover they are divided by sections. Each paragrpah has its sub-headings, visual aids create the whole sopisticated image of one of the most influential people in the world. All the main questions that can arise towars Bill Gates are answered in the biography.

   References:

Bill Gates. (2017, August 01). Retrieved October 01, 2017, from https://www.biography.com/people/bill-gates-9307520