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Key Words

I used some of my key words to create some kind of representation or understanding towards my topic which is The impact of a one punch blow/and or The Coward Punch. If it’s hard for you to read ladies and gentlemen, then feel free to zoom up zoomers’ 💯

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Typographic Systems 2.0

Just a few sketches from our Typographic Systems lesson. I chose 4 fonts to see how it would fit my working title, ‘Cheapshot’ and tried a few experiments with them. FF Providence Sans, Pinot Grigio Modern, Neuropol and Newcomen. I have two favourite fonts, which is Neuropol and Pinot Grigio Modern. 

Meighan gave us a few tasks to do in class, and here is the result of it. I proceeded to do a few more sketches just because I was inspired by other peoples’ work 😌

If you zoom in, you can see who designed the fonts. It is the images with a soft red stroke surrounding it 😘

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Typographic Systems

In our recent lesson, Meighan introduced to us Typographic Systems. The art and technique of arranging type to make written language legible, readable, and appealing when displayed. There were 3 main components as to which made Typography what it is to this day. Typography, Lettering and Calligraphy. Out of the three, I love Calligraphy the most 🤌

We were taught how language is expressed in different written forms such as a place holder for things, emotions, people, places & ideas; typeface speaks. We were also taught the basics of typography such as, lowercase, uppercase, capitals etc. My focus right now is to find my type and choose well, the right fonts that’ll fit my campaign. Research hasn’t stopped yet, so what I need to do now is check out as many font websites as possible and artists too ✨

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AK JUICE [15-Minute Design System Activity]

At the end of our class session, we were given 15-minutes to create a label for a company that was randomly chosen and given to us by our lecturer, Meighan. It was called ‘AK Juice.’ We weren’t allowed to look up our own subject matter. It was given to us. The Sky Tower, Rangitoto Island and The Harbour Bridge. This is what I produced. The colours represented where I got my inspiration from, and on the top left corner it has the names of the subject matter. I was also able to come up with some cheeky slogans/and or taglines 👀I think I infused some elements of line, form, pattern and typography. Next time i’ll try and go 🆎stract.

I look forward to doing this again because in that short amount of time we are pressured to put our best foot forward to impress our customer. Now that I have all the time in the world to look back at it now, I can pick up where I left off and see where I can take this specific design. Like Jenga, you carefully take one piece and put it on top. You come up with new tactics, and figure out what needs improving and identify the specification of whatever the customer wants, and needs for a successful brand label. The process keeps on going, and so does your creative juices 🤯Unleash your inner inventiveness! 

At first I thought the AK was referencing a Gun, but it was meant for Auckland 😆🤦🏽‍♂️Don’t judge me 💅

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Mapping/Brainstorm

I decided to put into action my connectivity + research and create a brainstorm/connectivity map. I did some research on different articles, and as a result it was all linked together. The story of MMA fighter, Fau Vake who was fatally attacked from behind in Auckland, to one man pleading guilty and facing a charge of manslaughter and the intent to injure, to professional fighters’ such as Israel Adesanya calling out the New Zealand government for strict ‘coward punch laws.’ This is the research I need to take a step forward. It doesn’t stop here, I need to do more research. 

I also included the Target Audience, Tone (that I want to display), Objectives and Aim. I plan to create a google doc where I explain specifically my focus, angle, point of difference and shining a light on 🤙

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DESIGN SYSTEM

We were introduced to a new objective in relation to our brief, timeline and campaign awareness. We are currently still in the research + mapping process. Down below are a few notes I took as Meighan began explaining to us specifically about the design systems, and it’s components, series of outputs, etc. Oh, I also forgot to mention one more core component, Photography.  

On Thursday 29th July, Meighan will be going over one of the key components of a design system in our next class, which is Typography. 

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Gen Z

Things about Gen Z

https://www.livingfacts.org/en/articles/2020/meet-gen-z

https://danschawbel.com/blog/39-of-the-most-interesting-facts-about-generation-z/

Demographics

Gen Zers are also the most diverse generation. Research by the Center determined that nearly half (48%) of 6- to 21-year-old Gen Zers are racial or ethnic minorities, compared with 39% of Millennials in that age bracket in 2002 and more than double the percentage of early Baby Boomers in 1968.

Attitudes

In many instances, the youngest generation’s views follow Millennials’ social attitudes, and are in stark contrast to the oldest group, the Silent Generation, with Baby Boomers and Gen Xers falling in the middle.

For example, 70% of Gen Zers say government should do more to solve societal problems, rather than leaving it to businesses and individuals. By comparison, 64% of Millennials and only 39% of Silents say government should do more. Similarly, roughly 6 in 10 Gen Zers and Millennials say increasing racial and ethnic diversity is good for society, compared with about 4 in 10 Silents.

Gen Z’s as consumers

55% of Gen Z would rather buy clothes online and 53% would rather buy books and electronics online. [JWT]

Their favorite items to spend money on are food and drink (36%), going out with friends (32%) and clothes (18%). [Visa]

66% want to own both houses and cars in their lifetimes. [Deep Focus]

Gen Z’s most used tech devices are the smartphone (15.4 hours/week), TV (13.2 hours/week) and a laptop (10.6 hours/week). [Vision Critical]

50% would look on their phone to look for a better price while shopping at a retail store. [Gen HQ]

63% are concerned when it comes to protecting their identity when paying with a debit or credit card online or in a retail store. [Gen HQ]

Gen Z values

76% are concerned about man’s impact on the planet. [JWT]

79% of display symptoms of emotional distress when kept away from their personal electronic devices. [University of Maryland]

90% would be upset if they had to give up their Internet connection while only 51% would give up eating out and 56% would give up downloading music. [JWT]

84% multitask with an Internet-connected device while watching TV. [Forrester Research]

They have more than 10 apps on their smartphone with 10% having more than 40. [Visa]

60% of Gen Zs say “a lot of money” is a sign of success. [Deep Focus]

What are some general Gen Z issues/behaviours/values:

Social anxiety (mental health)

Racial equality

Gender identity

Self esteem

Political and social issues

Technology/ social media content

Personal beliefs and values in comparison to older generations

Speaking up/inner voice

Stress response

Optimistic attitude “it is what it is”

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[STOP. One Punch Can Kill]

It can happen in a second. A king hit, a coward's punch. And can result in death. In the post below shows the campaign known as STOP. One Punch Can Kill. It began after the tragic death of David Cassai at age 22 while on a night out with friends in Melbourne. 

Their aim is to unite all people who have been affected by senseless acts of street and social violence in an effort to work towards creating a safer community and to raise awareness that one punch can and DOES kill.

STOP. One Punch Can Kill feel that there are many facets to tackling this insidious problem. Harm prevention through education and awareness are important factors in changing attitudes towards violence. By sharing The David Cassai Story through our Harm Prevention Presentation will highlight the very real consequences, devastation and dangers of street and social violence.

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[QHVSG]

QHVSG (Queensland Homicide Victims Support Group) is an experienced team of counsellors and peer supporters who offer education, advocacy and support through the aftermath of homicide. QHVSG offers a case management approach tailored for each person’s specific needs and situation. This organization established a campaign called ‘One Punch Can Kill’ committed to getting the message across to young people who may find themselves in violent situations. 

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Wordplay/Creating a Pool of Meaning

Bruh, I should’ve posted this after the Brainstorm post 😆🤦🏽‍♂️Down below are words I listed that are related to my topic. Thanks to Dictionary’s cousin, Thesaurus I was able to find more striking yet finer words ✨

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WIP (Work in Progresss) Sketches

I did some sketches of what ‘Cheapshot’ would visually look like as an campaign awareness. It’s pretty self explanatory 😂Sorry if you see some stains or whatever. I just finished having a shower, and I had coconut oil on lmao. 

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[Danny Green’s Stop the Coward Punch]

Since my topic is on Coward Punches/and or The Impact of a One Punch Blow, I came up with the working title: Cheapshot. I also listed some potential slogans/taglines and sketches. It’s still a work in progress, but I’ll come up with more later. Some of the slogans reference to certain shows, for example: “COWARD, NO COWARD PUNCHING”. This is referred to the show ‘Dora the Explorer’. The ‘Swiper, no swiping’ is where I got it from. Just say it to the tune of Dora the Explorer and there you have it. Cringe I know, but it’s better to start with something than nothing 😘I also did some research on other related campaigns’ similar to mine. Danny Green’s Stop the Coward Punch is an Australian-based campaign. There are also some statistics listed on both pages with a little information about Danny Green himself. I plan on doing more mapping, and research about my campaign, and work towards the process and output stage.

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WEEK 2.1 NOTES 📝

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BRAINSTORM 

This brainstorm of mine consists of possible campaign ideas/inspirations, and random sketching. The campaign ideas/inspirations I listed were No Nut November,  Art not War, Bystander Intervention, DIY Teeth Filling (Tik-tok Trend), 40 Hour Famine, and Coward Punches.  

As the brief states that whatever awareness campaign I pick needs to be relevant to my demographic being Generation Z in New Zealand. Therefore I feel out of my whole brainstorm, the strongest idea to me was Coward Punches. As a fellow Gen Z myself, this idea of Coward Punches stood out to me the most because for most of us, it is our first time going out to the clubs and partying. Anything can happen. A guy could low key be jealous of you and randomly hit you out of nowhere, and escape into thin air. Situations like these are massive, and needs to be talked about.  

I added more to the ‘Coward Punches’ and stated Fau Vake, a 25 year old, rising MMA fighter who recently died of an attack in Auckland. This was an attempt of a ONE PUNCH BLOW. Now that I found a topic that I am interested in, I need to do some Research. 

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WEEK 01.1 NOTES 📝

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CAMPAIGN

1. work in an organised and active way towards a particular goal, typically a political or social one. "people who campaigned against child labour" 2. a series of messages that share a single idea and theme in which a group of people can group their ideas, beliefs, and concepts.

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AWARENESS

1. knowledge or perception of a situation or fact. “we need to raise public awareness of the issue" 2. concern about and well-informed interest in a particular situation or development."a growing environmental awareness"