#makingmeaning

[grad502-chereseatua]

NOTES

27 . 07 . 2022 

502

today i chose to bring the book called the help it was given to me by a relative and it really opened my eyes to the problem back then within the book it explores the fight between freedom and human rights and it has really inspired me especially to talk more openly about my topic even though it might be different scenarios but all these victims fight for the same cause and i want to help bring attention to this issue.  

it represents my topic because it explores the fight between freedom and human rights and it has really inspired me especially to talk more openly about my topic even though it might be different scenarios but all these victims fight for the same cause and i want to help bring attention to this issue.  

[grad502madisonwolfgramm]

GRAD502 Course Brief & Timeline for Semester 2 2022

[grad502srf]

Week 7

7.2

Message + Meaning

#MakingMeaning

Visual Metaphors

Reviewing the Timeline + Resources

MEssage + Meaning

campaigns are always talking about their messages

A campaign message or a slogan is somethinf that rolls off the tongue, activating current + potential supporters.

It’s the core of a design strategy or concept, the drive to action- it’s how you articulate your cause + how actions are ultimately linked to impact

For a successful campaign a slogan is neccesary

The catchy little cluster of words is the foundation upon which your communication + design system is built

Writing for a communication design context, (with a campaign as a design outcome + to be used within a typographic system), is a specific vernacular _ colloquial language - a language of cues, puns + clutural references

A visual language is a system of commmunication using visual + design elements ( + assets)

Speech as a means of communication cannot strictly be separated from the whole of human communciatign activity which includes the visual + the term language in relation to vision is an extension of its use to describe the perception, comprehension + production of visible signes.

Slogans + Taglines

But it isnt a stand alone asset, or single line of copywriting, every instagram design, poster or flyer needs to be aligned with a common phrase

The message is as important as the visual design assets

Its your approach to communicating your message that creates the foundation for the overall aesthetics + visual languages

If you feel stuck knowing how or what to design, its often because you havent defined a communication strargey to activate your message + its meaning

What makes an effective message

An effective message captures the attention of the target audience, is easy to understand + does not require any further explanation

Your message defines your core topics + drives persuasipn while a slogan or tagline can neatly encapsulate it in a more memorable way

Single-minded proposition, or sometimes the USP (unique selling point / unique selling proposition, The SMP aka the single-minded proposition, aka the awareness campaign message is, without a doubt the most important collection of words on any creative or design brief

The SMP is the single clear message that you are wanting to communicate. The SMP says “X marks the spot” Its not telling you whaat the teasure is below, but it does tell you where to dig, without it youre scrambling around in the dark hoping to stumble across a good idea

A great SMP will be memorable and will be an ide so strong that i can move the audience in your direction

There is no room for weak, vanilla, homongenous ideas. This must be a flagpole firmly planted in thr ground

A great SMP will be catchy, like a headline. Many creatives use the SMP as the benchmark for the concept. A good SMP as the benchmark for the concept. A good SMP will capture the service, product and/or message that you are trying to communicate. An SMP will unpack the problem or issue-quickly. It will present the benefits and the point of difference

[grad502studio-anastasiaandropova]

Week 1 - Making Meaning

This week is all about start the Studio project #makingmeaning. This course involves creating and developing a design project with divergent ideas and identification of information.

Due Dates and Assessments Formative: Week 6, 25 August 2022, 5pm

Proposal Presentation and Proposal Presentation Document

Design Research and Design Process Tumblr blog

Summative: Week 13, 27 October, 5pm

Printed Matter: 8-Fold A3 Poster Zine. Colour printed, folded

Awareness Campaign Project Document with Final Campaign Artwork - Printed and bound A3 landscape and PDF or fixed-layout EPUB upload to Canvas

Design Research and Design Process Tumblr blog

[grad502marcominogue]

#makingmeaning brief.

[grad502sem2taarika]

week one lecture recap

Review the brief requirements including assessment outputs, presentation formats + deliverables.

Understanding + identifying what an integrated awareness campaign is, including its purpose.

Select a topic for you to undertake + design a system for your awareness campaign project.

Today was our first lesson of design studio for semester two. We met our new tutor, Meighan, and she took us through our new brief, called #MakingMeaning. The formative assessment for this class is a proposal presentation due in week 6, which is an indicative grade. We will then work on our summative for the following 6 weeks, which is a 8-fold A3 poster zine and an awareness campaign project document.

[onesockcutter]

BRAINSTORM 

This brainstorm of mine consists of possible campaign ideas/inspirations, and random sketching. The campaign ideas/inspirations I listed were No Nut November,  Art not War, Bystander Intervention, DIY Teeth Filling (Tik-tok Trend), 40 Hour Famine, and Coward Punches.  

As the brief states that whatever awareness campaign I pick needs to be relevant to my demographic being Generation Z in New Zealand. Therefore I feel out of my whole brainstorm, the strongest idea to me was Coward Punches. As a fellow Gen Z myself, this idea of Coward Punches stood out to me the most because for most of us, it is our first time going out to the clubs and partying. Anything can happen. A guy could low key be jealous of you and randomly hit you out of nowhere, and escape into thin air. Situations like these are massive, and needs to be talked about.  

I added more to the ‘Coward Punches’ and stated Fau Vake, a 25 year old, rising MMA fighter who recently died of an attack in Auckland. This was an attempt of a ONE PUNCH BLOW. Now that I found a topic that I am interested in, I need to do some Research. 

[guykinnear-blog]

So excited to be a part of this conversation again! And hard to believe this excellwnt community is only a year old! Come join us if you can Make sure you SIGN UP HERE to receive access link (link sent out a couple of days before session): http://eepurl.com/g7qB2b @dialoguesforartists TIME: 20h CET (Europe), tpm BST (UK), 2pm EDT (US), 11am PDT (US). Please check your time zone if not listed. #dialoguesforartists #dialoguesforartistsinachangingworld #postcontemporaryart #engagingnow #makingmeaning #cocreation #sharingideas #exchange #postcontemporary #collectivethinking https://www.instagram.com/p/CPb4vfhHHBz/?utm_medium=tumblr

[jthreeart]

Inside of one of the buildings that are to be renovated for Atlanta’s film studio location/destination. They are trying to salvage many the original materials even though the project is now on hold. Fingers crossed it still happens! Through our stories others come to know us. tell your story 🎥🎨🎤 ____________________________________ #ninjapro #creativedirection #documentart #creativitymatters #procreator #creativemind #designfirst #creativecapture #ideasinlife #j3 #ideasfirst #creativeprocess #clientstories #documentlife #yourstory #craftingmeaning #artiststories #makingmeaning #colortheory #typography #fellowartists #shareyourvision #experiencecounts https://www.instagram.com/p/CABcUljHtsQ/?igshid=sp36germkgqs

[optimalmastery]

Themes of self and other came up a lot for me this past week, which of course, I could only process with poetry... #poetry #self #other #makingmeaning https://www.instagram.com/p/B8EgIcrFhwu/?igshid=pvgerqr5t5hg

[grad502-chereseatua]

25 . 07 . 2022

This is what I know 

https://www.stopthetraffik.org/about-human-trafficking/the-scale-of-human-trafficking/ 

With the amount of research done and the given nature of human trafficking its not fully understood to the whole issue. Trusted sources of this global crime research done by the International Labour Organization (ILO).   ILO's most recent report on forced labour:

An estimated 40.3 million victims are trapped in modern-day slavery.

Of these:

24.9 million were exploited for labour.

15.4 million were in forced marriage.

There are 5.4 victims of modern slavery for every 1,000 people in the world.

Men and women of all ages are victims of human trafficking and modern-day slavery; there is no age restriction.

By Gender

Women and girls make up 71% of trafficking victims worldwide, while men and boys make up 29%.

By Age

30.2 million victims (75%) are aged 18 or older, with the number of children under the age of 18 estimated at 10.1 million (25%).

37% victims of trafficking in forced marriage were children.

21% victims of sexual exploitation were children. 

By Industry

There is forced labour in a wide range of industries.

While every industry is susceptible, those highlighted in the report are broken down as follows:

16 million (64%) forced labour victims work in domestic work, construction or agriculture.

4.8 million (19%) persons in forced sexual exploitation.

4 million (16%) persons in forced labour imposed by state authorities.

Half of all those who were subjected to forced labour by private actors were debt slaves. Debt bondage serves as a form of restraint and keeps victims of human trafficking from fleeing.

[grad502madisonwolfgramm]

Scanned Documents of Reviewing the Brief in Class 

What is being asked of you? What do you not understand?

The Five Ws and Hs six fundamental questions to ask while gathering information to determine the nature of the problem and how to address it.

[holapublicartproject]

Welcome Carolina Caycedo and David de Rozas to HOLA’s Public Art Residency!

Carolina and David are internationally acclaimed artists currently based in Los Angeles. Carolina is a multidisciplinary creative whose work investigates relationships of movement, assimilation and resistance, and representation and control. Her practice, exemplified by projects like BE DAMMED, is focused on collective action and amplifies movements of territorial resistance, solidarity economies, and housing as a human right. David is a filmmaker and lecturer at San Francisco State University. His work explores encounters between history and memory, and the politics that shape these encounters. Most recently he produced, directed, and edited GIVE, a film with Roland Gordon. Together with HOLA Visual Arts students these phenomenal artists will be embarking on The Ideal X. 

HOLA’s new building, slated to open this fall, is constructed from 46 recycled shipping containers. The Ideal X aims to re-animate and imagine the traces, memories, and stories of the shipping containers that will be our new home. The endless potential of an empty container becomes a jumping off point to investigate place, memory, and pathways. We will interrogate relationships between the neighborhood and the body of water that delimits a large part of the greater L.A., the Pacific Ocean, which moves millions of shipping containers each year. In doing so, The Ideal X will bring life to HOLA’s new building, while highlighting the memory of its structure tied to current environmental, political, and economic issues. 

Over five weeks of intensive workshops, students will build individual narratives through modifying their own mini shipping containers. The students, Carolina, and David will use these containers to develop a collaborative sculpture and story. In addition, a banner inspired by maritime flag language will be constructed. The project will be unveiled to the public at a spectacular end of summer celebration- stay tuned for details! 

[themovingspirit]

Happening soon!! Check out this lovely offering from @karengilbert.ot ! ************************************* #Repost @karengilbert.ot with @get_repost ・・・ Learn to rise strong in Vancouver on Feb 9 and 10 ! Click the link in bio for details 👆🏼. This one weekend can plant the seeds for a life-changing shift in how you shape your story about life’s struggles. . You may have seen Brené Brown’s TED talk or read one of her books. Learning to rumble in your everyday life with topics such as vulnerability, shame, trust, or grief, to name just a few, takes this work to a whole other level. . Know that by reaching for your newly learned rumble skills, you will end up with a story that is kinder and more truth-filled than the one your brain came up with in the moment the hard thing happened. . Does this sound like just what you need right now? Registration for the Feb 9 & 10 Rising is Strong™ for Health weekend will be wrapping up soon and there are a few spots left. . Get in touch today to book your intake session. If we can find a time before the group you are welcome to join us. We don’t have another one planned for 2019 so if you are interested, now is your chance! Email 📧 karen@karengilbert.ca to reserve your spot today. . . . . . #risingstrong #ownyourstory #writeyourownending #makingmeaning #bebrave #honoryourself #embracethesuck #nourishyourself #mybeautifulmess #youareunique #toolkitforlife #resilience #getunstuck #healthyhabits #dailyhabits #vancouverhealth #yvrliving #bevulnerable #braveandafraid #courageovercomfort #vancouver #risestrong #brenebrown #movingspiritpilates #youmatter #howyoumovematters #northvancouverpilates #healthyliving https://www.instagram.com/p/BtSgd7dh1l1/?utm_source=ig_tumblr_share&igshid=1gqm7r95gm8zi

[kallistadragon-blog]

Our next adventure in computer art at Ball State has been Glitch Art, as demonstrated by these four animated glitch gifs I made. All were very fun to explore coding and work with programs that otherwise should not handle images! Out of all of these works, I believe the apple pie pleases me the most because it involves a fun overlay of the pie crust and a fairly smooth glitch animation that flows through the slice. I had fun creating a deeper sense of meaning with all of these works!

A brief overview of the symbolism:

1) The pie represents how we get so many recipes online now from sites like Pinterest that in a way nutrition has become intwined with the internet.

2) Bats are typically seen as creatures of the night who are horrible and scary. Therefore I chose a beautiful image of a bat gliding over water to show the true wonders of this misunderstood species. Then the glitched image beneath is one where a bat is screaming directly at the camera, showcasing how people always have this unconscious fear of bats due to the portrayal society typically gives them.

3) The blue jay represents how out of sync we have gotten with nature so that everything seems to be over analyzed and dissected. Humans seem to have difficulty enjoying the beauty of nature just for the sake of enjoying it and being outdoors.

4) As many people are aware, the tiger has become endangered due to poaching and human urban development taking away their habitats. Thus the roaring tiger glitching in a violent way is meant to showcase my anger in combination with this powerful beast I enjoy so much. I would hate to see the tiger become extinct, thus I chose to make this gif as a way of making a subtle statement to not continue to harm this majestic kitty.

[onesockcutter]

AK JUICE [15-Minute Design System Activity]

At the end of our class session, we were given 15-minutes to create a label for a company that was randomly chosen and given to us by our lecturer, Meighan. It was called ‘AK Juice.’ We weren’t allowed to look up our own subject matter. It was given to us. The Sky Tower, Rangitoto Island and The Harbour Bridge. This is what I produced. The colours represented where I got my inspiration from, and on the top left corner it has the names of the subject matter. I was also able to come up with some cheeky slogans/and or taglines 👀I think I infused some elements of line, form, pattern and typography. Next time i’ll try and go 🆎stract.

I look forward to doing this again because in that short amount of time we are pressured to put our best foot forward to impress our customer. Now that I have all the time in the world to look back at it now, I can pick up where I left off and see where I can take this specific design. Like Jenga, you carefully take one piece and put it on top. You come up with new tactics, and figure out what needs improving and identify the specification of whatever the customer wants, and needs for a successful brand label. The process keeps on going, and so does your creative juices 🤯Unleash your inner inventiveness! 

At first I thought the AK was referencing a Gun, but it was meant for Auckland 😆🤦🏽‍♂️Don’t judge me 💅