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We looked inside some of the posts by penguineatsysu-blog and here's what we found interesting.
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Snacking Is On The Rise!
Snacking has become an all-day practice in the United States, according to a new Innova Market Insight report. According to the report, a majority of consumers snack preferences are salty snacks.
In the survey, consumers were asked for their reasons behind purchasing salty snacks. 40% of the consumers who were surveys said that they purchased the salty snacks for taste, while 22% said that they purchased these snacks solely for a treat or a reward. The study also mentioned that millennials, who are often busy and snack on the go, are looking for healthier options As a result of this report, manufacturers are developing new products to remain competitive. Healthier snacks, such as fruits, nuts, and seeds, remain an important factor for most consumers.
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Plant-Based Meat: the next big thing?
A meat revolution is among us. Or is it really meat? Plant-based meat products are fast becoming a regular menu item and grocery cart choice. Americans are, more than ever before, wanting healthier alternatives to their current diets. Leading this revolution are Millennials and Gen Zs. Scientists are finding ways to match food supply to the world’s rapidly increasing population. With plant-based foods, a solution might be on the horizon.
According to GreenBiz, a 2019 survey commissioned by Impossible Foods found that over half of millennial and Generation Z respondents consumed plant-based meat at least once a month, compared to just one-fifth of US adults ages 55 and up. This is very significant considering how recent plant-based meat has been on the market. With Americans being among the world’s top meat consumers, plant-based meat is likely to be the next big thing, especially considering the expectation that millennial Americans are soon to become the largest living adult generation.
Read more here!
Posted by Kussai Naser on 11/30/2019
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Consumers are starting to watch the food they eat and now are watching brands they purchase as well. Consumers are looking for food that deliver simple and environmentally friendly package. Millennials and the Gen Z generations are those who care about the environment and how we dispose of products.
In 2020 we expect to see 5 trends within the food packaging for products. Eco-friendly packaging is on the rise- no more plastic waste. Zero waste packaging is making its way through and brands are even looking into edible packaging (using potatoes, seaweed, rice paper).
For simple packaging, brands are looking at transparent upfront packaging, along with sophisticated packaging.. These brands are trying to be straight to the point with their ingredients and are offering clear packaging so customers can see what's inside the jar. these straight to the point marketers know that once they lose their customers trust they will have a hard time trying to get them back to purchasing their products.
Simple and on brand marketing are the last two trends marketers are looking into. In such a fast pace environment, consumers do not have time to to search for information on packaging. Some straight to the point marketing is telling the customer what they need to know- now! On brand marketing will be telling the brand’s story and at the same time will get their brand to match the consumer’s lifestyle.
https://www.fooddive.com/news/top-5-food-packaging-trends-to-watch-for-in-2020/566165/
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In order to hit record level highs throughout the economy, people have been working a lot. Although this is great for the country, people are finding themselves completely out of time. In fact, people are becoming so busy that we don’t even have time to eat anymore. That’s right, no time to eat (what has the world come to).
Soylent is a meal replacement drink that targets employees in “high pressure��� or “high stress” industries. They offer their products to those that work a lot or are so consistently busy that they just don’t have time to eat. Is this the future of the food industry? I don’t think so, however, meal replacement drinks are an increasingly popular fad when it comes to the food industry and I don’t see them dying out anytime soon, especially while more college students and young professionals start to use them more frequently.
To read more, click here.
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Edible Arrangements to introduce line of CBD products.
Edible Arrangements, chain that sells fruit baskets, will launch a line of hemp cannabidiol (CBD) infused snacks and treats under the Incredible Edibles brand. CBD oil is a popular natural remedy used for many common ailments such as anxiety, movement disorders and pain. Sales of CBD oil skyrocketed this year by 706% since 2018. Sales are also expected to reach $5 billion by the end of the year.
Founder Tariq Farid announced that Incredible Edibles will be sold in its retail locations and also online. Incredible Edibles will control all aspects the supply chain which includes its growth, process and sales. Although Edible Arrangements did not mention any specific items that they plan on producing, their CBD powder can be infused with their fresh fruits and chocolates. Edible Arrangements will be re-branding its company and hopes to capture market share in this booming segment.
https://cannabidiolcbd.org/edible-arrangements-introduces-line-of-cbd-products-food-dive/
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The Nutrition Bar Market Heats Up
More than ever, people are beginning to become self-conscious of the foods they eat, buy and snack on. Speaking of snack foods, there is a category that is currently in the spotlight: nutrition bars. The race to become the market leader in nutrition bar manufacturing has never been greater. Millennial and Gen Zs are the largest contributors to this trend. They are more health conscious and the generation that has made the gym a commonplace. Major nutrition bar brands are now on the rise, such as No Cow Nutrition, Health Warrior and One Brands Nutrition.
This nutritional trend is adding pressure to major candy bar companies, who are now realizing they need to jump on the bandwagon. The Hershey Company recently acquired One Brands Nutrition for a whopping $397 million. Pepsi Co. bought Health Warrior, a plant based bar maker, for an undisclosed amount.
We now see entire sections in grocery stores, supermarkets and gas stations dedicated to nutrition bars. Numerous ads are found all over social media, which demonstrates and powerful marketing presence by these companies. Just how big is the nutrition market going to get, and is the candy bar market ready to tackle the competition? Time will tell.
Click here to read more.
Posted by Kussai Naser on 11/4/2019
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Kellogs recently settled a California lawsuit stating that they false advertised their cereals. Kellogs labeled their cereals as natural, nutritious, and wholesome stating that they were heart healthy and helped with weight loss. Using these words led customers to believe that they were eating foods for specific diets or that they were just eating healthy in general.
These cereals are marketed towards health conscious people along with parents as a healthy choice for kids morning breakfast. They are led to believe that what they are eating was good for them. Under the settlement, the cereal brand will not be able to use phrases referencing that their food is “healthy” or “natural”. Customers can get almost $20 in vouchers or $10 in cash from the settlement.
Link: https://newfoodeconomy.org/kellogg-sugary-cereal-healthy-label/
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When it comes to food labels, marketers are often known for “hiding” certain nutritional facts about the product. There are currently regulations that force companies to include ingredients and certain nutritional facts on labels for customers to be aware of, however, companies often twist these to their favor.
“No calories!” or “Low sugar!” you often see in bold letters on product labels, but other unhealthy ingredients that could be included in the product are often in the smallest print on the label, typically on the back of the product.
Brandless is a company that is challenging the way food marketers go about labeling their products. Although Brandless offers a variety of selling points to its customers, one of the most important comes from its labeling system, often more appealing when shopping their food items. All of their products have the ingredients listed in the largest print on the label in the front of the product, showing its customers the most important part of the item first. This is powerful, considering it’s the opposite of what most food marketers do. Having healthy, conscious ingredients is what allows Brandless to do this.
More about this can be read here.
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BYOB - Bring Your Own Bun
Popeyes introduced a brand-new chicken sandwich in order to compete with competitors who are also trying out new offerings. Shortly after its debut, Popeyes sold out of the new Cajun-Chicken sandwich, which they estimated the demand to last until the end of September. To make light of the situation, Popeyes released a video inviting customers to “Bring Your Own Bun”. In the video, they suggest to customers to buy the 3-piece tender meal and “Bring Your Own Bun” to make your own chicken sandwich until they are back in stock. They hope to engage customers online since they have generated an estimated $65 million dollars of “media value” since the sandwich went viral online. They also encourage customers to download their app, which will notify them when the sandwich will be back in stock.
Read more: https://bit.ly/2IpErG0
Posted by: EJS
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Burritos, Bowls, and Rewards
Looking for something filling, quick, and attractive to your taste buds? Chipotle is leading the Quick Serve market in the United States at a rapid pace. Their quick to make burritos and bowls have become some of the best foods when it comes to casual dining. Not only are their menu items filling, but the nutrition value is what your doctor would recommend. This year, Chipotle introduced “Chipotle Rewards”, which is a loyalty program that gives you 10 points for every $1 you spend at Chipotle restaurants. At 1,250 points, you get a free entree. Chipotle is confident that this new marketing strategy will strengthen it’s market presence.
This new rewards program is gaining traction on college campuses across the country. College students love anything that’s free, especially food, and especially Chipotle. Chipotle’s largest demographic segment is college aged (18-24) people. A list compiled by Thrillist shows the college campuses that eat the most Chipotle, and there are some big names on that list. YSU opened it’s own Chipotle restaurant this summer, and students are flocking to it daily. Be sure to visit and sign up for their Rewards!
Read more from Thrillist here.
Posted by Kussai Naser on 9/27/2019
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As modern technology continues to dominate the everyday lives of people everywhere, one specific company is trying to utilize it to their advantage. Smucker’s is looking into a new marketing strategy which consists on a new cross-functional team and some different approaches to their customer insights. “ Over the next three months, we are going to deploy new campaigns for our top 11 brands, this work includes over 20 new TV spots and over 100 digital and bitesized pieces of content” Geoff E. Tanner, senior vice president of growth and consumer engagement.
Using modern technology to reach the upcoming generations could be seen as targeting younger generations for Smucker’s. With millennials and Gen Z growing up with the introduction to technology and with technology in general, this strategy could bring their products into the lives of many young people.
Read more here
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When it comes to marketing food, you deal with all the same concepts you would deal with when marketing any other product or service, such as targeting, market segmentation, position, etc. However, a concept that is very important, particularly more important than other industries compared to the food industry, is the concept of the value chain of the products.
Simplified, a products value chain is quite straight forward: the specific points in the supply chain process that a product or service gains or loses value. When it comes to food, marketers must first understand that from the point of harvest, food only decreases in value because you are dealing with perishable goods. This puts constraints on the marketer because they must take into account specific perishability of goods compared to the time it takes to get that product into the end users’ hands.
For example, if Giant Eagle is ordering avocados to sell in their stores, they must understand that avocados parish very quickly. Therefore, marketers of Giant Eagle must realize that if they are going to promote avocados specifically, then the campaigns for that must be shorter and more targeting, in order to get those products off the shelves of the store as quickly as possible.
More information can be found at here.
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