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Simplify your online Marketing with Product Information Management

Today, online marketing makes a business tick. If you are looking to manage and expand your enterprise, then use the latest marketing strategies.

With everything online now, your target audience needs to know your business exists on the internet. Social media is one of the best ways to reach out to potential customers.

Let’s see how you can make changes to your business and be a step ahead of your competition.

 -          Digitize your business

Yes, this is your first step. To help customers see your products online, first digitize your products.

MarketStudio is a product marketing portal from Questudio. It consists of a Product Information Management (PIM) system. As the name suggests, a PIM is used to manage all the products in your inventory.

The product information management system is a simple software to handle. The main element of this software is a Central Repository. It holds all the product information in minute details. The business website and any of the business locations utilize this centrally-located data. The repository also maintains data integrity and security.

-          Create an attractive website

Now that you have all your product information integrated into a central repository, the next step is to create a responsive e-commerce website using MarketStudio. With an engaging layout and theme, your business website showcases the latest products to potential customers. Since the product data is consistent in the central repository, product information is up-to-date.

Utilize the various benefits of MarketStudio to display products according to themes, festivals, offers, etc. It also gives you secure payment gateways to ensure the privacy of user data. A vital element for any e-Commerce website!

-          Create product catalogs

A positive way to build your business is to send across product catalogs. These brochures give potential customers insight into your product line. Attractive catalogs make a huge difference. Create catalogs that focus on images and information. Point-wise content is a better way to let customers know about the product.

MarketStudio has catalog automation services that are essential in creating stunning catalogs. Create catalogs for products, product categories, and families with the data from the central repository. The quick and efficient catalog creation process means you can spend more time managing other aspects of your business.

These catalogs can be in PDF form or print. Send these across to your vendors and retailers for quick product sales.  

-          Market the products online

You have now reached a crucial step in online marketing.

It is always beneficial to use multiple marketing channels to build your customer base. These channels are social media, marketing exchanges, emails, notifications, pop-ups, advertisements, etc. Use any or all of the channels to increase traffic to your website. Have a presence on most of the social media platforms like Facebook, Pinterest, Twitter, Instagram, etc. Market your products through posts, images, or adverts.

Publishing the catalogs across these multiple channels is made easy with MarketStudio. Custom catalogs reduce your time and cost in publishing and maintenance.

The product information management system simplifies the online marketing strategy to a large extent. Several companies have seen dramatic results after using PIM software. The experience is always a positive one.

These benefits speak for themselves:

·         Automated PIM is efficient for all business enterprises.

·         Accurate information stored in the central repository reflects on the business website.

·         Secure payment options give credibility to your enterprise.

·         Custom or template-based catalogs are easy to create.

·         Cross-channel marketing helps to showcase your products worldwide.

·         Publishing cost reduces dramatically as opposed to manual catalog creation.

·         Classifying products by industry standards is also easy.

·         You will see an increase in market reach from multiple online channels

·         Growth in sales revenue helps build the business successfully.

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What are the different Marketing Platforms to expand your e-commerce Business?

Customers help a business succeed. Marketing helps a business gain those customers!

When companies had brick-and-mortar stores to sell their products, customers from around the area would purchase items. It meant that the scope of the business was limited to a neighborhood.

Then the internet caught on, and e-Commerce facilities became available to businesses. So an enterprise no longer depended on a physical store to showcase and sell its products. It also meant that customers from across the country or world could purchase items and get it delivered to their doorstep. It brought about a dramatic change in business.

Websites are now online stores from where a business can run. E-Commerce gives a company a simple platform to showcase its products. It also provides the customer with purchasing power at the click of a button. Payment methods are fast, secure, and transparent. Product returns and exchanges are possible without any hassle. With every simple solution that e-Commerce offers to a business and a customer, it becomes increasingly vital in the business world.

So if you are looking at expanding your enterprise, then e-Commerce is the way forward.

SaaS providers like Questudio market e-Commerce solutions like MarketStudio. It consists of Product Information management software that creates a central repository to hold all product information. Once you set up an e-commerce website, your next target is marketing.

Why would you want to market your business once it’s already on the internet?

Well, presence on the internet does not guarantee traffic. To get people to visit your site, you need to get the word out. Now, to market your brand, you need to create catalogs that have all relevant product information. MarketStudio is perfect for creating catalogs. Use the central repository to upload the content for various themes, functions, products, or product categories. Once you have these ready, you can then get to publishing. Since you can have catalogs in any format suitable – print or PDFs, it makes publishing across multiple platforms very easy.

Let’s look at some of the marketing platforms that you can use to expand your e-Commerce business.

-          Social media

Social media is one of the best tools today for any level of entrepreneurs. From small entrepreneurs to big multinationals, all see the advantage of social media. The platforms of social media can be Facebook, Instagram, Pinterest, Twitter, etc. Most of the customers have a presence here and voice their opinion.

Catalogs are the best way to highlight your product line on social media. Use them to pitch your brand across any of the platforms. Make the catalogs eye-catching and attractive as well as interactive, if possible. Traffic to your site will increase as potential customers want to learn more about your products.

-          Email marketing

Emails are a great way to get in touch with your retailers, vendors, as well as customers. Keep in mind that most customers will not click on emails if they don’t know the brand well. So it’s not a top choice for marketing. Still, email marketing is a tool that can be used effectively by businesses. The catalogs you create for your vendors and supply chain people are sent across through emails. These PDF versions of the catalogs are a perfect option to showcase your latest product line along with all relevant information.

-          Notifications & pop-ups

Along with having a presence on social media, you could also market your products through advertisements. On the internet, these work as notifications as well as pop-ups. A concise detail about your latest products in a stunning image is what will get potential customers to click on your link.

Every e-Commerce business uses several marketing platforms to achieve a higher customer base. Try one or all of these for your benefit.

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AppsComp offers Odoo Implementation services to automate your business processes which includes, Purchase, Inventory, Sales, HR, Fleet management, Marketing Automation, Accounting and many more

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Odoo - Fully Integrated ERP to manage your business .

Odoo ERP ( Enterprise Resource Planning) helps companies manage their business efficiently.

AppsComp's experts help roll out Odoo for your organization and have great experience in Customization, Implementation, & Integration

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How Product information management plays a vital role in expanding your e-commerce business?

E-Commerce is the latest tool today for all businesses. Especially post Covid-19. Companies have had to make tremendous changes to their structure to be relevant in this present scenario. Retailers have realized that getting their business online is the need of the hour.

Now, customers of a business are not necessarily from the neighborhood or even the same country. The location of a physical store does not matter. If your products are right, people will buy them. All you need to do is ship the products to your customers.

So, having an e-Commerce business is required. Here you create any web site that showcases your product line. This information about your products should be detailed. The problem with a website is that a customer cannot touch and feel your product. So giving them in-depth information about your products is vital.

Customers can then see your product line, add them to their wish-list, and then click on a button to buy. Your business needs to be in-line with these requirements. An e-Commerce venture that is smooth functioning is a recipe for success.  

Helping you overcome the challenges of an e-Commerce venture is PIM or Product information management system. PIM is a set of software tools that give you the advantage of the digital world at your fingertips.

So, let’s see how PIM works to expand your e-commerce business successfully.

-          Central location for products

Business runs on products. Now when you plan to expand your business, it’s usually associated with an expansion in your product line too. Managing all the information related to your products is the key to success. So what is this information that you need to monitor? Well, it’s the name, size, dimensions, color, weight, etc. Each of these specifications has to be cataloged and monitored for e-Commerce purposes.

A PIM is the best tool to use for this very purpose. Use premier software and service providers like Questudio and their PIM software MarketStudio. It creates a central repository that holds all the information for every product in your inventory. One location means your data is easy to handle and monitor.  

-          Consistent information

With a PIM you upload information quickly and easily. Every detail is consistent and normalized. It means your e-Commerce platform always has up-to-date product information. How does this help the business? Customer satisfaction! When your customers see correct product information on the business website, it gives your business validity. They automatically increase brand loyalty and customer base.

-          Catalog creation

 Using MarketStudio tools, you can easily create rich content. They can be in the form of images, videos, PDFs, and even literature. The catalogs are like brochures that give out information about your product line. They are great for vendors and retailers. MarketStudio creates catalogs for any occasion or theme quickly. Make hundreds of these custom catalogs for your end customers. Catalogs created using this content can then be published over the internet.

 -          Multi-channel marketing

 The exact benefit of a PIM is multi channel marketing. When product information is in a single location, content can be created quickly and published. Use emails, social media, notifications, pop-ups, etc. to reach out to the maximum number of potential customers. PIM helps your business to expand its customer base and spread the brand image positively.

It clearly shows how much a product information management system can help you to expand your business. A PIM software with a central repository has been beneficial to many organizations in various fields. With the right tools, you can effortlessly turn your business around and survive any pandemic.

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How does InStudio Plugin help in Digital Catalog Publishing?

A business succeeds not only due to its products but also due to marketing. Building a brand image is one of the key factors here. If your products are not showcased to potential customers, then sales will be nil.

Businesses operating from physical stores use their products to attract customers. They print brochures and give them out through salesmen. These may or may not reach the potential customer.Creating such catalogs is a huge process that took time. Printing and then distributing the catalogs to customers is not easy through offline means.

With the complete focus on digital marketing, especially post Covid-19, attracting online customers is key.

Now you need to have catalogs that can be sent across the world – because your customers are everywhere! Businesses have learned that potential customers can be from any part of the country or world. So reaching out to more customers is the need of the hour. Websites help you showcase your products, but publishing helps you get customers to your site.

Branding, when done properly, is known to have a direct impact on sales and revenue. So marketing your product through the publishing tools is a sure-shot way to increase sales.

Publishing through all possible channels is the best way to stay ahead of the competition. Catalogs make a huge impact on potential customers as they see products that are showcased creatively. The ability to click on a digital catalog that leads directly to your site is a major plus. This helps in quick turn-around and sales.

Digital magazines, interactive flip books, catalogs are all innovative ways in which businesses today publish their brand.

It is difficult to build professional-looking catalogs for online publication without customized software. Questudio is a premier software and service provider. One of their products is the InStudio plugin for Adobe InDesign publishing.

Let’s have a look at the benefits of using a premier plugin like InStudio:

 1.      Quickly generate hundreds of catalogs

With the use of central repository, InStudio can drag and drop data to create stunning catalogs. Auto flow page creation is perfect for generating hundreds of pages quickly. These can then be published to all potential customers through multi-channel publishing.

2.      Create custom flyers

Catalogs must be creative and attractive enough to catch the attention of customers. Use various fonts, colors, and styles available in InStudio to build professional quality flyers. In-depth information can be added to the catalogs through the use of complex or regular pivot tables.

3.      Manage content in MarketStudio

As InStudio is integrated with MarketStudio, you get the added benefit of the central repository. This Product information management software is key to running your online business. Information stored in the central repository gets automatically updated. This consistent data is then used in the catalogs created in InStudio. You can also do bi-directional updates to transfer content between MarketStudio and InDesign.

4.      Sync to Adobe InDesign

As InStudio is a plugin for Adobe InDesign, it automates the catalog creation process. Reduced time and resources are the main benefits of this integration. Being compatible with both Mac and Windows, the InStudio plugin is a boon for all businesses.

 Once you create your desired catalog through the InStudio plugin, it can be published through multiple channels. These can be in the form of print or PDFs. Use social media, emails, notifications, pop-ups, etc. to push your brand image. This will build your customer base and increase traffic to your site.

InStudio is an efficient way in which you can brand your business in this digital age. Save time, effort, and resources and focus entirely on innovative marketing techniques.  

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How to sustain your e-Commerce business with PIM during the COVID-19 crisis?

The year 2020 started with good hope for the business world and overall sales. But just as February came in, we got the news of a dangerous virus that threatened to put a stop to our moving world. Right enough by the time, it was March, the virus was declared a pandemic by WHO and everything came to a complete standstill. With everyone indoors and no chance of any hope for the future, the business world was flabbergasted. How do you run a business and make money when your offices, factories, etc. are shut? How do you hope to operate in a world of social distancing and several medical checks that are now mandatory? Can a business survive this kind of catastrophe?

It has been difficult for several businesses to sustain themselves and many have shut shop. Some companies have tried to diversify and opt for other areas of business.

In all of this, the one way to function that seems possible in this scenario is the new buzzword – WFH (Work from Home). This ideally means that all employees will continue to offer their services through the confines of their own homes through digital means. Businesses that have managed to provide their employees with this option have seen an increase in productivity.

If you are a business that needs to now work around the guidelines of your state for the Covid-19 crisis, then strengthening your e-Commerce business is the only hope for you.

Here we show you how you get your business working perfectly even under the present scenario.

PIM Solution

Using a Product Information Management (PIM) system is the first step forward for you. Since now you are not able to run your offices to full capacity, having a system that helps you 100% remotely is required.

Questudio has MarketStudio which is a premier SaaS-based PIM software. With MarketStudio you can create a central repository that holds all your data and information about each of your products.

With a central repository, that any employee of your organization can easily handle, product information can be entered, edited,or deleted. This content can then be used to upload to your e-Commerce site from where customers can purchase items. The need for consistent data is truly important here and MarketStudio offers exactly that.

As digital is king right now and no physical store can do any business profitably, your e-Commerce website should be 100% capable of handling a large amount of traffic. Product information your website should be detailed and images of your products should be of high-quality. This information is taken from the central repository and uploaded on the website.

E-Payment options

Your brand needs to stand out more so now for you to make profits. Customers are now seeking websites that offer the right products at the right prices. In addition to this, they are also looking for easy payment options and purchasing procedures. If you can provide these crucial elements through your e-Commerce site, then you will surely survive this pandemic.

Publishing everywhere

With the help of MarketStudio, you can increase the traffic on your website through multichannel marketing strategies. Using the software, several catalogs can be created easily and quickly for any event, festival, or theme. Publishing these catalogs online through social media, PDF, messaging, notifications, emails, etc. is profitable to any business now.

Customer feedback

Reviews from your customers can now mean a lot. Feedback can help you make positive changes to your business.

So stay a step ahead and use PIM solutions to keep your business sustainable through this pandemic phase. This may now be the new norm!!

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Advantage of having a Parts Management Catalog in a Central Repository

Companies today are making it a point to improve their business strategies and systems. Management of products and their information is a key element in the overall success of the business. What businesses have realized is that having a Product or Parts management software takes care of a lot of tedious hassles effortlessly. A PIM (product information management) software is one that holds all the information regarding your products in a seamless manner ensuring consistency.

Choosing the right Parts Management Catalog Software is also important to consider as there are many software available today that claim to be the best. Premier software and service providers like Questudio offer MarketStudio which is a SAAS based PIM software. MarketStudio has benefited several companies in various fields like building materials, electronics, government, food, healthcare, etc.

The important factor about MarketStudio is the Central Repository that is created uniquely for every business. This means that all your product information will be in one place and managed from here itself.

So let’s see how having a parts management catalog with a central repository will benefit your business and bring you success.

-         Better management of all your products

When you are an expanding business enterprise that is constantly innovating, your products are bound to increase. This means that all this new information needs to be handled expertly so that disorganization does not creep up. When the central repository is created it uploads all your product information in it. This will include details like price, color, images, weight, height, etc. Having a central repository makes it very easy for your expanding business to continue working seamlessly. All new products can be added, edited, or updated with easy steps that can be handled by any level employee of your organization.

As the data is stored in a central location it automatically is consistent and unique. This data can be accessed by employees as well as customers from anywhere in the world.

 -         Customer satisfaction

As mentioned above, having a central repository to store all your product information means that your data is always consistent. This leads to customer satisfaction as well. When customers across the world check out your website and see your product information displayed, it shows them the right data at all times. Any changes made to the system are immediately reflected on the site and so customers will always be able to make the right purchasing choice. This in turn will reduce the product returns and even complaints from the customer. A happy customer is always what a business wants as it leads to brand loyalty, increase in customer base, and word-of-mouth publicity.

 -         Increases efficiency

Having a PIM software helps your employees to better utilize their time for other productive work. Manual data entry and management is a tedious and possible error-laden process. With the help of the central repository in the parts management system, this process is quick, efficient, and error-free. Inventory is always in updated mode and always consistent.

 -         Multi-channel publishing made easy

With the parts management catalog, it is extremely easy to create several catalogs for your products, product categories, etc. These catalogs can be created for various themes, events, festivals, etc. MarketStudio allows you to publish your catalogs over multiple channels in print or PDF format. This means that you can send product catalogs to your dealers and vendors quickly and at much lower costs than manual catalog creation and publishing. Apart from this, you can also publish your latest products across the internet through social media, emails, notifications, etc. so that potential customers can get attracted.

 As you see, a parts management catalog in a central repository is a crucial player in the success of any business.

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An e-Commerce business works successfully when this information about their products is projected to customers. Here comes one of the main tools you will need to be successful. A Product Information Management software (PIM) is the key element of any online business.

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How to expand your business with Catalog Management Software and a Central Repository ?

Have you reached a stagnant point in your business and feel you need to innovate to achieve success? Does the expansion of your business feature in your scope of innovative ideas at the moment?

If yes, then you would need to put in some strategic features to overcome your present challenges. Businesses across the world are all changing their structure to be more visible in this digital age. Making the most of the digital tools available is what has made a major difference in the success of most businesses.

Let’s see how certain digital tools are key in bringing about your business expansion success.

The First step to conversion

Any venture that wants to get online needs to be converted into an e-Commerce business. You need your products to be showcased to the world through a single point. This will be your website. Changing from a brick-and-mortar store to an online business means that you can no longer showcase your products physically.  

With the help of Catalog Management Software, digitizing your business is quite easy and uncomplicated. Premium software tools from Questudio like MarketStudio have all the inbuilt tools that make your business transition easy.

Central Repository

Even though you will find several catalog management software in the market today, it is essential that you get the right one for your business. A central repository created in MarketStudio is a key difference you will notice from other software.

Expansion of a business would require all your offices and your products to be centrally located online so that retrieval of any information becomes quick and easy. This crucial element in the construction of your online product management system brings about a positive change.

Using the MarketStudio software, it is very easy to upload all information about your products into a central repository. This repository can be detailed so that your customers can get every possible information regarding any product or product category.

While creating the central repository, attributes like name, color, images (from all possible angles), dimensions, weight, price, etc. can be entered into the system. This means that at any possible time, any employee retrieving information will find the most recent data about the product. Any updates on the product information can be easily done through the catalog management software while keeping the information consistent and reliable.

This process is seen as the cornerstone of your business survival as it is this consistent data in the central repository that is then uploaded onto your business website for e-Commerce.

When a customer checks out your e-Commerce site for purchasing your products it is not in the physical form. This is the reason why every minute information that you are able to provide to the customer helps in them making an informed choice. This leads to better sales, higher trust, loyalty as well as increased customer base through word-of-mouth marketing.

E-Commerce features

Another feature of the Catalog Management software is the provision of payment gateway and cart options. Customers today want all possible payment options with easy to use and secure payment gateway. With the help of MarketStudio, this option is easy to create for your website.  

Marketing

Showcasing your products to every potential customer is paramount to success. Use the multi-channel marketing solutions that are available in MarketStudio to easily and quickly create stunning catalogs and publish them over social media, print, PDF, messages, notifications, pop-ups, etc.

When a buyer benefits from your improved e-Commerce site, it automatically improves your sales figures. So choose the right catalog management software for your business and steer it in the right direction.

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Versatile Product Information Management Software for Product Distributors, Manufacturers & Enterprises.

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PIM Buyer's Guide - How to choose the right PIM software?

Technology today helps businesses run smoothly and efficiently. Most businesses today know the concept of e-Commerce and its role in building, branding as well as an increase in sales.

If you are a new business venture that needs to build your presence online, then knowing the right tools to use is very important. Here we give you an insight into what kind of technology and tools are required in order to start an e-Commerce business.

Products are the frontline of any business and it is these products that can make or break a business venture. So the information about your products needs to be spot-on every time. That means that information that is available on your site should be consistent always. Any customer searching for your products in Australia or Canada should have the same information given to them at the same time.

An e-Commerce business works successfully when this information about their products is projected to customers. Here comes one of the main tools you will need to be successful. A Product Information Management software (PIM) is the key element of any online business.

How do you choose the right PIM software?

There are several PIM software solutions available in the market today. Several companies claim to have a PIM software for all business needs. But, as a business owner, you need to go through the fine details and choose the right one for your business.

Let’s go through some of the main points that you need to check before spending on the PIM software.

What is the main element needed in PIM software?

A PIM software, like CatalogStudio from Questudio, creates a central repository that holds all the product information in one place. This is the crucial element in the construction of your online business. This central repository can hold information about your products, product categories, product families, etc. with in-depth attribute storage. So data like color, size, dimensions, weight, images, etc. are all stored in the central repository for each and every product. This makes it possible to retrieve any product information quickly and upload it to the website as and when needed.

So your first checkpoint would be to see that a PIM software you intend to purchase has this crucial element because a central repository makes all the difference.

 What other benefits does the PIM solution offer?

Apart from the central repository, CatalogStudio also incorporates catalog publishing, content management, import-export, reporting, work-flow manager, and security features. Using the central repository it can then merge this data across various channels and any business location where it is needed. Due to the central location of the product information, all data is consistent. This improves the performance of the business as well as builds customer trust and loyalty.

The other aspect of a PIM software would be to integrate with all other departments of the business. So, inventory, processing, ERP, and e-commerce should all benefit from the PIM software. CatalogStudio enables this integration with ease. Building the business website along with safe and secure online transaction options for customers is easily done using CatalogStudio.

Branding is another important aspect for the success of any online business. CatalogStudio PIM solution also helps you create the best catalogs for your products.  These catalogs can then be sent through multi-channels like emails, social media platforms, notifications, pop-ups, etc. to catch the attention of potential customers and bring them to the website.

If the PIM software you choose has these important points then you can be sure it will be the right choice. You can also check out the feedback given by businesses who have used the solution themselves. SAAS based solutions, like those from Questudio, are great for many businesses.

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Is PIM Software a Necessity For a Business?

Growth is the key point of any business and this is true for every e-Commerce venture as well. For any e-Commerce business to do well in today’s environment, it needs to stay digital and tech-savvy.

Customers are always wanting something new and innovative. With hundreds of businesses worldwide and thousands of options to choose from, a customer today is spoilt for choice. Getting products they want at the click of a button is now a child’s play!

So how do you keep in touch with your customers’ needs and push your business further?

One of the major reasons why many e-Commerce ventures are proving to be successful is because of a central system of storing, managing, and organizing all their product information. A Product Information Management system is the key requirement for any business to do well online.

Why do you need a PIM Software?

The answer lies in the simplicity yet the genius of a central repository. PIM Solutions from Questudio, like CatalogStudio, provide a business with a unique central repository that holds all product data. Here, every minute detail of every product, product category, product family, etc. are loaded and managed consistently. The product information that goes into the central repository can have attributes like name, color, images, size, dimensions, weight, etc.

When details of this magnitude are loaded into the repository, it becomes very easy for the PIM Software to retrieve data and showcase it on the websites and also publish it to every possible marketing channel.

The simplicity of the repository is seen in the way it handles bulk updates, creates product groups, and edits data like pricing and other product information quickly and consistently. This means that data when sourced from any location will always be up-to-date. This gives the customers the right information so that they can make quick decisions before placing an order.

Is this process complex?

No. The maintenance of your product information in the repository is not a complex process at all. It is something that any lay employee can handle with ease. This is why PIM Solutions are so beneficial for all e-Commerce organizations. Employees can edit, add, or delete information with ease. Any latest template updates can also be done with simple clicks so that the entire branding strategy is in tune with the current theme.

What else does the PIM solution offer?

Apart from a wonderful and efficient product data management system, the PIM software also gives you a very powerful marketing strategy. The PIM SAAS is great for many businesses as it offers multi-channel marketing that is crucial in this digital age.

With customers all over the internet in various platforms like social media, emails, messaging, etc., businesses need to make the most of the digital world. Getting your brand across to the right customers is now done through the use of these marketing channels.

The point that businesses must make a note of is that each platform will have its set template to work on. So a catalog for social media platforms may not work in email marketing. Creating these catalogs is a major part of every business marketing team.

With the help of PIM solutions like CatalogStudio, this process becomes very easy and quick. You can create several versions of the catalogs for every theme, platform, etc. Creating hundreds of these catalogs now doesn’t take time or effort. Publishing these to the various channels is also that easy and quick.

The e-Commerce catalog management system is a boon in the hands of the branding team of any organization. It makes the process simple and effective to garner several potential customers to the website and turn it into a sale.

Thus, a PIM software solution is the right and most important choice for any business today.

[questudio]

What Are The Advantages of Multi-Channel Marketing

Consumers today have so many options to choose from that a healthy competitive environment is being created by businesses worldwide. Today consumers can interact with the brands and businesses and give them feedback too. This is crucial for the development of products that are consumer specific. In the same way, it is also for the benefit of the enterprise to use multi-channel marketing to widen their customer base and understand the preferences of customers.

So, what is multi-channel marketing?

When marketing products through several different mediums like emails, social media, notifications, webinars, pop-ups, advertisements, etc. business is able to reach out to a really wide range of customers. This method of marketing products is called multi-channel marketing and it gives a business a much better chance of sales and building a customer base.

Let’s now see how multi-channel marketing is advantageous to an enterprise:

Wider reach

We know that your business will run only when customers buy your products. This simple fact is the reason why marketing professionals try out various modes of marketing a business’ products. Now that we are in a digital world, marketing products using digital mediums is the right way to go. This is the best possible way to reach a wide number of customers who may not necessarily be in your locality either. With a brick-and-mortar store, you will not be able to get more customers to your business. Using social media platforms is a great way to go about this limitation. Here multi-channels like, for example, Facebook, Twitter, Pinterest, Instagram, etc. are all perfect mediums to showcase your products. This ensures that you have covered all the possible touch-points and are able to capitalize on this.

Increase in sales

One of the biggest advantages of multi-channel marketing is that there is a significant increase in sales figures. It has been seen that using multi-channel marketing ensures that customers spend much more than when using only single-channel. Today most customers prefer to check out the online site of businesses and then make a decision. When the same business is prominent on various online channels, it gives the business credence. This automatically increases positive customer feedback and in turn an increase in the potential customer base.

Understand your customer’s preferences

Using multi-channel marketing also gives you the option of understanding what your customers want and desire. The first point for a business is to approach each marketing channel according to the specific preferences of the customers. For example, showcasing product details may work well on Facebook, while classy product images work better on Instagram and Pinterest. CatalogStudio from Questudio is the perfect software solution to use in order to create catalogs for marketing. Using the catalog creation solution you can easily create these specific catalogs to send across the channels.

Competitive edge

Like all businesses today are online, it only makes sense that you need to be on the front line at all times in order to succeed. Competition among businesses is healthy and helps for better product innovation and development that keep the customer happy. Using the multi-channel marketing strategy gives the business an edge. Using the feedback available you can understand where your competitors stand and adjust your product line accordingly.

With the use of product information management software like CatalogStudio, you can get turn-key solutions for multi-channel marketing. It makes use of a central repository that manages all your product information. Through the e-Commerce platform, WebStudio, a dynamic website can be created that helps with marketing products even on market exchanges. This method of multi-channel marketing is quick, efficient as well as cost-effective for an enterprise.  

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Role of e-Commerce in Multi-Channel Marketing

With various gadgets at our fingertips today, we can communicate and retrieve information quickly. This kind of fast-speed information is a great game-changer in many businesses. When information regarding a business and its products can move around easily through multiple channels, it attracts many more customers than it would through a stand-alone shop.

E-Commerce is here to stay and it is bringing the world of business closer than ever before. People in any area are now able to shop for products from anywhere in their locality, state, country or even other countries.

So how does e-Commerce help a business to make the most of multi-channel marketing? How can Questudio’s multi-channel marketing solution – WebStudio create an environment for business growth?

The answer lies in Questudio’s SAAS products- CatalogStudio and WebStudio.

Central Repository

The very first task in building the e-Commerce business would be to create a central repository that handles all the product related information right up to the minutest details. This information that the Product Information Management system collates gives rise to powerful, customized content creation. This content can then be deployed to the various channels for marketing purposes.

Consistent Data

The second task would be to ensure that this content is consistent across the various channels you will use. When businesses do not consider this point, it leads to customer dissatisfaction and a reduction in sales.  

Catalog Creation

How would you deploy the content so that customers are attracted and want to know more about your products?

Questudio’s catalog creation is a prominent solution that most companies use. The product details can be categorized into several versions of catalogs quickly. Since you need to market your products across various channels, the catalogs created can be diverse as well. Several companies have felt the immense time-saving benefits of the catalog creation process itself.

Use of various online channels

With e-Commerce you can use several channels for marketing such as social media, emails, apps, text messages, blogs, webinars, etc. Each of these channels can be used in a variety of interactive ways to attract customers and get feedback from them. Take for example, social media. Here you can have advertisements that showcase your business and its products. Using the catalogs specifically created for social mediagives businesses a better chance at growing their customer base. Advertisements that can be dynamic are a plus point as well. This allows interested as well as curious customers to just click a link that brings them to the business website. The same goes for all the other marketing channels as potential customers are able to locate the products they would desire and want to purchase.

Payment options

Another major role of e-Commerce in marketing is the payment gateway system. Once you are able to get customers to your site, it is necessary to give them secure payment options as well. This ensures a loyal customer base and also an increase in potential customers. Every business that turns to the digital world to increase sales must constantly keep updating their systems to be secure.

  E-Commerce is the way forward for most businesses, whether small-scale or large. When you use premier software solutions like

CatalogStudio

, it gives you a push in the right direction. Businesses find it much easier to market their products using this easy and successful software solution. It has been seen that there is an increase in sales when multi-channel marketing methods have been used to showcase products of a business. Creating catalogs for specific festivals, events, etc. are all great ways to garner interest in your business. So e-Commerce gives a business the chance to scale higher through multiple marketing methods.

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Is Product Catalog Management Essential for E-Commerce Retailers?

E-commerce retailers today need to be very creative in their product sales strategy. With the internet and website boom, users now do not quite venture out to brick stores. Today a consumer doesn’t necessarily buy products locally. There are very many items that customers would like to purchase from afar that would have not been possible some years back.

Now getting these products to the consumers easily is where e-commerce retailers need to be efficient. So if you are an e-commerce retailer trying to get your products across to consumers all across your country or even the world, what is the best way to go?

Well, you will need to know how to create successful product catalogs.

What are product catalogs? These are the brochures that are sent across to consumers which have all the details of the various products you are selling. Since these product catalogs are the first view of your business, they must be stunning and eye-catching.

So, let’s see from the beginning what are the steps that you as an e-commerce retailer must do to achieve business success through catalogs.

·         Product Information Management System

The first and foremost step is to create a product information management system. Premier software enterprises like Questudio have PIM solutions that help to create a central repository. This repository manages all the product data including in-depth attributes like images, dimensions, color, etc. With the use of inbuilt tools, the PIM system can be used to create a dynamic website that will showcase all the products to customers.

·         Enhancing Product Management through catalogs

Questudio’s online catalogs software is CatalogStudio that helps you to create perfect catalogs for your customers. Once your Product Database is ready in the central repository and a dynamic website is rolled out using WebStudio, then your next step is to let customers know you exist online through SEO. What better way to bring your products to potential customers than the use of social media, print, etc. Pop-ups, notifications, and ads are all great ways through which you can grab the attention of customers.

CatalogStudio also has the capability of multi-channel publishing. Using the power of CatalogStudio, you can easily share your catalogs on any device like PC, smartphone, Mac, USB, and email. This broadens the scope of your potential customers and brings your business closer to the world.

·         Dynamic catalogs creation

Another powerful tool of the online catalogs software is that catalogs can be created to be dynamic as well. So an option to buy the product, add to wish-list, lead to the website, etc. are all possible. This is great as it can convert to a possible sale.

·         Customer Specifications

Once you have set your website and have sent out the catalogs through various channels, you need to take it a step further. This is crucial as it will take your business much further.When you are in a brick-and-mortar store, you can communicate with your customers and know their needs. With an online system, this face-to-face connection is not possible. In this scenario, it is paramount that you find a way to know your customers well. Using the tools of WebStudio you can get feedback from your customers through your website. This information makes it easy for you to improve on your products, create newer products or publish products according to seasons or events. When you give your customer importance you flourish in your business and this leads to increase in sales.

Utilize the catalogs you create to the maximum potential and see the difference it can do to your business. A proper catalog management system is the right way ahead for all e-commerce retailers.

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Challenges in E-Commerce and How PIM Helps Sort It Out

When you run an e-commerce website you know that it involves a whole lot of processes and channels. Trading your products using e-commerce technology involves emailing, social media, and Internet marketing, electronic fund transfer as well as inventory management. There are many challenges that you will face while starting up your e-commerce business. How then do you ensure that you are on the right track and will have success?

Take a look at Product Information Management (PIM) software which is now considered the most important aspect of any successful e-commerce venture. What is PIM and how does it help you to sort out your e-commerce problems? Let’s have a look:

 -          Questudio is a premier service provider and CatalogStudio is its flagship PIM tool. With the help of CatalogStudio, a central repository is created that holds all the pertinent data regarding every product that a business deals in. It is this central repository that plays an important part in the success of your e-commerce business. When the data is kept in a single place, it leads to consistency and validity. So data that is used by any location of the enterprise will always be up-to-date.

 -          Questudio has its e-commerce platform - WebStudio that helps create feature-rich and customizable websites. It helps to create a dynamic website with a customizable theme and layout.From the central repository, the product data is then uploaded onto the website.

 -          As mentioned before, the central repository plays a crucial role because the in-depth data that is loaded then can be synced with the website. This makes a customer more informed about the characteristics of the product they are trying to purchase. When customers can be sure of the product they are purchasing online, it automatically increases their loyalty to the brand.

 -          Another important point that is to be noted is that customers want items categorized so that it is easy for them to locate the right product quickly. This feature is available in the PIM software and where product data is arranged into categories and sub-categories. With the use of high-quality images from all angles, descriptions, and stock quantity information, a customer can make a good purchasing decision, which in turn reduces product returns.

 -          Up-to-date content is another major source of a business’ success. When inconsistent and old data is still on webpages, a business is sure to lose its customers. All product information at any given point in time should be updated and in line with current trends. Blogs and newsletters are all great ways to keep your customers informed about your latest product line. All these features are readily available in CatalogStudio.

 -          Every e-commerce website should have a secure payment gateway and order processing feature. The eCommerce platform WebStudio creates this efficiently with all needed features like order tracking, expected delivery date and time, etc. Giving your customers multiple payment options like debit/credit card, UPI, and cash-on-delivery is a great way of maintaining customer loyalty.

 -          Along with payment facilities, e-commerce businesses need to go a step further and maintain positive customer management. Increasing customer base and building your brand loyalty is a very important step as well. Through the use of a product marketing solution like MarketStudio, you can create customer groups based on locations. This helps you to target customers according to various demographics. When customers see products they need without much effort in searching for it, it helps to increase their satisfaction.

 -          Security is a feature that a customer hopes is in place every time they shop. When you can assure your customers that all their information is accepted over SSL (Secure Socket Layer), they will be able to shop more freely and this again builds loyalty.