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Sonic Drive-In Introduces Unicorn Dreams Slush

Sonic Drive-In has a new, limited treat: the Unicorn Dreams Slush. It arrives nationwide on May 5, but Sonic fans can unlock early access via its app, which recorded 3.3 billion impressions in just three days.  MSL is the creative agency promoting the drink and its special unicorn horn straw, which comes in four shades: white-to-pink color change, green-to-blue color change, neon green glow in…

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Kahlúa launches disguised espresso martini glass for St Patrick’s Day

Kahlúa has introduced The Schneaky Espresso Martini Glass – a product designed to resemble a pint of stout while concealing an espresso martini inside.  “Feliz St Patrick’s Day”, created by Wieden & Kennedy London, centres around two films directed by Freddy Taylor and Philippa Beaumont through Wrak, Wieden & Kennedy’s production arm.  The launch comes after research found that many drinkers…

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Kraft Heinz’s in-house agency, The Kitchen, is an award-winning powerhouse, but why?

Up in the clouds at The Shard at London Bridge, you’ll find The Kitchen London, embedded within Kraft Heinz’s London outpost. Here, stunts and activations are concocted, which have a proven track record of resonating with consumers and driving engagement. At The Drum Awards 2023, The Kitchen cleaned up. Within the Social Media Awards it won Disruptive or Innovative Idea or Stunt and Real Time…

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Dallas-Based Bad Chicken Taps Vigor for Brand Refresh

Bad Chicken has enlisted restaurant and hospitality branding agency Vigor to cook up a new look for the brand’s first standalone location and reintroduce “the baddest wings in town” to Dallas diners.  The work includes brand strategy and positioning, brand refresh and identity, exterior and interior interior consultation, design signage, wayfinding, packaging, menu, merch and uniforms.  “As a…

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How HONE and Schlotzsky’s Brought the Ultimate Drive-Thru Experience to Life

LBB gets the inside scoop on HONE’s crucial role in the innovative production of an entirely computer-generated campaign. To capture audience attention in the modern marketing landscape, bold and innovative creative is essential. Leveraging their deep experience of the food and beverage sector, Atlanta-based production agency, HONE went all-out for the latest Schlotzsky’s campaign, with an…

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EP+Co Wins Rich Products Portfolio as the Creative AOR

Interpublic Group’s EP+Co has been named creative agency of record across all six of Rich Products Corporation’s consumer brands, including SeaPak, Farm Rich, f’real, Christie Cookie Co. and Morey’s Fresh Fish & Seafood. The appointment follows a competitive review process that began in December 2023 and was led internally. It required EP+Co to pitch three of Rich’s brands at once. “We have no…

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Sizzler and Mischief Bring Randy Johnson Out of Retirement to Coach Youth Baseball

Randy Johnson is a very reluctant, and somewhat mean, coach of a youth baseball team in the latest work for Sizzler by Mischief @ No Fixed Address. The MLB Hall of Famer is brought out of retirement for the new campaign, “Hungry for the Win,” which cements a new tagline for the California-based chain of family steakhouses: “We Goin’ Sizzler.” Johnson’s mission in the ad is to coach a bunch of…

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TDA Boulder Wins AOR Duties For Del Real Foods

TDA Boulder has been selected as Agency of Record for Del Real Foods, a leading provider of refrigerated, ready-to-eat Hispanic foods. The agency’s first work is expected in early fall. Del Real Foods offers a diverse range of authentic Hispanic dishes including carnitas, birria, pupusas, tamales, salsas and sides. The brand uses fresh ingredients and no preservatives. The product is carried…

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Eat the Cheese, Save the World? Cheeky Plant-Based Food Ad Says It Can't Hurt

A wacky campaign for a nascent brand called Plonts borrows from the Sisyphean myth.Bike to work, skip the burger, switch to solar—there are plenty of everyday changes that could begin to chip away at global warming. But at what point does the intensifying crisis seem far too massive for mere mortals to tackle? And how is any of this funny? A startup called Plonts, makers of fermented faux…

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McDonald's Channels Godzilla Movies to Plug Its Nostalgic Collectible Cups

McDonald’s has long appealed to collectors with limited-edition Happy Meal toys and merchandise. The chain is scaling things up this summer with a nostalgic global campaign spotlighting some of its most popular keepsakes across the decades. Created by Wieden+Kennedy New York, “The Great Cup Odyssey” uses images that would seem at home in a Godzilla movie, starting with tourists at an observation…

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Constellation Brands Has Appointed GSD&M As the Lead Creative Agency for Corona Extra

After a review, Constellation Brands selects GSD&M as the lead creative agency for Corona Extra Constellation Brands has appointed GSD&M as the lead creative agency for its Corona Extra brand following a competitive pitch that was reported in May. Other agencies in the pitch included Omnicom Group’s TBWA and WPP’s Grey, according to people familiar with the matter. MullenLowe West previously…

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Zaxbys Hires Goodby Silverstein & Partners as Agency of Record

GS&P wins a competitive review to take the Southeastern QSR brand to new heights. Zaxbys, the premium quick-service restaurant primarily known for its Chicken Fingerz and 12 signature sauces, announced it has hired Goodby Silverstein & Partners to help drive its business and brand into the future. GS&P will be responsible for leading the chicken-focused QSR challenger brand’s strategic and…

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The Scoop on “Corona’s Biggest, Broadest Reaching Global Campaign Yet”

Corona Cero, the alcohol-free beer from the AB InBev crispy lager, is the first ever global beer partner of the Olympics. The job of marking this partnership fell to Corona’s global agency partner, Grey, who landed on a strategy not often associated with sporting events: the joy of relaxation.  The 360-campaign platform is entitled ‘Golden Moments’, and includes an activation component entitled…

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Cheetos ambassador & reggaeton star J Balvin inspires Latinos to ‘Leave their mark’

The Colombian singer shares his inspiring success story, while rocking Cheeto dust on his fingers. Today, Cheetos debuts the latest installment of its ‘Deja tu Huella’ (‘Leave Your Mark’) campaign, featuring the internationally acclaimed Colombian singer J Balvin. Hailing from Medellín, Colombia, Balvin is one of the best-selling Latin artists, with over 35m records sold worldwide and numerous…

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Why Burger King is all-in on gamification

Burger King recently launched a new video game for its 70th birthday called Balloon Burst that gave members of the chain’s Royal Perks loyalty program an opportunity to enter a sweepstakes and earn points. Balloon Burst arrived just a month after the QSR offered the Cloud Float game for four weeks to promote its new Frozen Cotton Candy beverage. These examples reflect the key role games play in…

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Cadbury uses the power of AI to let the public star in 200 years of classic Cadbury advertising

Cadbury has today launched a new Gen-AI powered tool named ‘My Cadbury Era’ which places users in classic Cadbury posters to celebrate its 200 year heritage, with a new campaign activation from its agency of record VCCP London. To create your own ‘My Cadbury Era’ poster, visit the website at myera.cadbury.co.uk – I tried but the site doesn’t accept a non-UK number, so don’t bother if you are…

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Deadpool & Wolverine Is the Latest Movie Franchise to Cash In on Brand Deals

The reviews for Marvel Studios’ Deadpool & Wolverine are in, and they’re nearly as brutal as the hand-to-claw combat in the superhero action flick itself. The Los Angeles Times describes it as “manic meta mush,” and TheWrap calls it an exercise in “corporate synergy.”  Meanwhile, Vulture damns it with this faint praise: “It’s so determined to beat you down with its incessant irreverence that you…