shraddha-shinde-14

[shraddha-shinde-14]

School of Internet Marketing is the best training institute for learning digital marketing course in PCMC as they provide theory and practical knowledge to their students.

[shraddha-shinde-14]

SEO- Search Engine Submission

SEO, or Search Engine Optimization

SEO is the process of improving a website's visibility on search engines like Google. The goal of SEO is to increase organic (non-paid) traffic to a website by improving its ranking on search engine results pages (SERPs).

Keyword Research: Identifying the words and phrases that potential customers use when searching for products or services related to your business.

1. Understand Your Niche and Audience

Identify Your Audience: Know who your target audience is, their interests, and what problems S

Analyze Competitors: Look at your competitors’ websites to see what keywords they are targeting.

2. Use Keyword Research Tools

Google Keyword Planner: Provides data on search volume, competition, and keyword suggestions.

Ahrefs: Offers extensive keyword data, including search volume, keyword difficulty, and related keywords.

SEMrush: Similar to Ahrefs, with additional competitive analysis features.

On-page SEO

Involves optimizing individual web pages to rank higher and earn more relevant traffic in search engines. This includes optimizing both the content and the HTML source code of a page. Here are the key elements of on-page SEO:

1. Content Optimization

Quality Content: Create valuable, informative, and engaging content that satisfies user intent.

Keyword Placement: Use your target keywords naturally throughout the content, including in the first 100 words.

Content-Length: Ensure your content is comprehensive enough to cover the topic adequately. Longer content tends to rank better, but it must remain relevant and valuable. Word limit Should be at least 600-700 words.

Readability: Write in a clear and concise manner. Use short paragraphs, bullet points, and subheadings to improve readability.

2. Title Tags

Primary Keyword: Include your primary keyword near the beginning of the title.

Length: Keep your title tags under 60 characters to ensure they display correctly in search results.

Unique Titles: Each page should have a unique title tag that accurately describes its content.

3. Meta Descriptions

Compelling Summary: Write a brief, compelling summary of the page content.

Primary Keyword: Include your primary keyword naturally.

Length: Keep meta descriptions under 160 characters to avoid truncation in search results.

4. Headers (H1, H2, H3, etc.)

H1 Tag: Use one H1 tag per page, typically as the main title of the page, and include your primary keyword.

Subheadings (H2, H3, etc.): Use subheadings to structure your content. Include secondary keywords where appropriate.

5. URL Structure

Clean and Descriptive: Use short, descriptive URLs that include your primary keyword.

Hyphens for Separators: Use hyphens to separate words in the URL (e.g., yourwebsite.com/weight-loss-tips).

6. Internal Linking

Relevant Links: Link to other relevant pages on your website to help search engines understand your site structure and to keep users engaged.

Anchor Text: Use descriptive anchor text that includes relevant keywords.

7. External Links

Credible Sources: Link to reputable and authoritative external sources to provide additional value to your readers.

Open in New Tabs: Ensure external links open in new tabs to keep users on your site longer.

8. Image Optimization

Alt Text: Use descriptive alt text that includes relevant keywords to help search engines understand what the images are about.

File Names: Use descriptive file names for images (e.g., weight-loss-exercise.jpg).

File Size: Compress images to reduce load times without compromising quality.

9. Mobile-Friendliness

Responsive Design: Ensure your site is responsive and works well on all devices.

Usability: Check that text is readable without zooming and that buttons and links are easily clickable.

10. Page Speed

Optimize Load Times: Minimize CSS, JavaScript, and HTML files, leverage browser caching, and use a content delivery network (CDN).

Tools: Use tools like Google PageSpeed Insights to analyze and improve page speed.

Off-Page SEO: Building a website's authority and reputation through external factors. This includes:

Backlinks: Acquiring links from other reputable websites.

Social Signals: Engagement on social media platforms.

Brand Mentions: Getting your brand mentioned on other sites, even without a direct link.

Technical SEO: Ensuring that a website meets the technical requirements of search engines. This includes:

Site Speed: Ensuring fast load times.

Mobile-Friendliness: Optimizing for mobile devices.

XML Sitemaps: Creating and submitting sitemaps to search engines.

Robots.txt: Managing search engine crawl behavior.

[shraddha-shinde-14]

School of Internet Marketing is the best training institute for learning digital marketing courses in Pune as they provide theory and practical knowledge to their students.

[shraddha-shinde-14]

Digital Marketing Classes in PCMC -SIM

School of Internet Marketing is the best training institute for learning digital marketing course in PCMC as they provide theory and practical knowledge to their students.

[shraddha-shinde-14]

Search Engine Optimization

SEO, or Search Engine Optimization, is a set of strategies and practices aimed at improving the visibility and ranking of a website or web page in search engine results pages (SERPs). Here are some key elements and practices involved in SEO:

How search engine works:

Search engine works in three methods;

1.Crawling: Developers create a website and then live it on internet. Then crawler/spider/bots searching and scanning the website.

2.Indexing: search engine indexing is the collecting and storing of website to data base center of search engine.

 3. Ranking: The search engine ranking of a website refers to its spot-on search engine result page. And based on their quality of content

Techniques of SEO.

 1.White Hat SEO: It is the body of approved search engine optimization tactics designed to increase a website’s position on a SERP organically.

 2.Black Hat SEO: It is a practice against search engine guidelines used to get a site higher in ranking on SERP

 • Keyword stuffing: Keyword stuffing refers to the practice of filling your content with irrelevant keywords in on attempt to manipulate the page ranking on SERP.

• Cloaking: It involves showing one piece of content to user and different piece to crawlers.

 • Sneaky URL Redirects: A redirects involves sending someone to a different URL than the one they initially clicked.

 • Content hiding: Invisible /hidden text is any text that search engines can view but readers can’t.

 • Copied Content: It means copy pasting the same exact content or blogs of content that are very much similar across different website. Website: Website Is simply collection of webpages of codes, codes that describe the layout, format, content on a page. i.e., website is collection of coding, content and images. To live website on internet we need to purchase Domain and Hosting.

Domain: It is simply name of website/company. The unique name appears after www in website.

 Hosting: It is a space allocated on a server for a website to store it’s files.

 Keyword: “Any query searched in search engine search box is known as keyword.”

 Types of keywords:

1. Generic keyword

 2. Short tail keyword

 3. Long tail keyword

4. Seasonal keyword.

Keyword planner tool:

 It helps you research keywords for your search engine campaign The best keyword planner tool is “google keyword planner tool”. This tool is free of cost and explore hundreds of results to users.

Types of SEO:

 On page optimization:  It refers to all measures that can be taken directly within the website in order to improve its position in the search rankings.

• Meta Tag Optimization:

1.Title Tag: It is appearing at the top area of web browser and as the first line in SERP. So, it is important to optimize it properly.

 ▫ Place it is within the Head Section.

 ▫ Place your primary keyword as a title.

▫ Character limit is 60-70 character including space

. 2.Description tag: It appears as a second line in the search engine result pages. Essentially it provides a brief description to the visitor about your page.

▫ Place your description tag directly just below the title tag.

 ▫ Limit of characters should be in between 160-170 including spaces.  Image optimization:

Image optimization involves creating and delivering high quality images in the ideal format size and resolution. Image consumes more bytes than any other part of the website.

1.Alt Tag: An Alt tag also known as “Attribute” and “Alt description”. Viewer may understand the images but search engine spider needs clues. Without alternative text search engine can’t index your image content accurately

. Alt = “image name”

2.Image Compress: It is the process of reducing the amount of space an image takes up. If you compress an image, it will take less storage so that instead of one image you can store more images. Load time of website should be in between 2-3 second.

Best tools for image optimization are;

 1. optimzilla

2.pingdom

 • Creating/uploading Robots.txt File

 This mechanism tells search engine whether or not to crawl your page. If you want to hide or unhide pages from search engine, with this help you can do. Robots.txt file is a plain text file. A Robots.txt file consist of one or more rules. Each rule blocks or allows access for a given crawler to a specified file path.

 e.g., 1.user-agent: googlebot

Disallow: /

 2.user-agent: googlebot

 Disallow:/privacy-policy

Once you created robots.txt file then upload it on server.

 • Robot Meta Tag A robot meta tag, also known as robot tag, is a piece of HTML code that’s placed in the head section of pages and it used to control how search engines crawl and index the URL.

<meta name=”robots”content=”noindex/no follow/>

 • Creating and uploading XML and HTML sitemap: A sitemap is a list of pages of a website accessible to the crawler or user. A site is a blueprint of your website that help search engines find, crawl and index all of your website's content.

1.XML sitemap: XML refers to the markup language also known as the code that makes a sitemap.XML sitemaps are usually made for search engine BOT.

 2.HTML sitemap: An HTML sitemap is of hypertext format so it is enabled to users to find a page on your site that they are looking for. Content Optimization It is the process of making sure content is written in a way that it can reach the largest possible target audience. The process of optimizing content should including making sure associate keyword are present adding meta tag and relevant links.

 ▫ Content is the only king of digital marketing.

 ▫ Your content should be quality content.

▫ Include keywords in your content. ▫ Content should be at least 700 in a webpage

 ▫ Also apply some SEO techniques.

 There are two tools are used for content optimization;

 1.Grammarly -To Cheak grammar of content.

 2.Plagiarism - To Cheak weather content is copied or not.

[shraddha-shinde-14]

Digital Marketing Classes in PCMC - SIM School of Internet Marketing is the best training institute for learning digital marketing course in PCMC as they provide theory and practical knowledge to their students.

[shraddha-shinde-14]

Digital Marketing Classes in PCMC -SIM

School of Internet Marketing is the best training institute for learning digital marketing course in PCMC as they provide theory and practical knowledge to their students.

[shraddha-shinde-14]

School of Internet Marketing is the best training institute for learning digital marketing courses in PCMC as they provide theory and practical knowledge to their students.

[shraddha-shinde-14]

Digital Marketing Classes in PCMC -SIM

School of Internet Marketing is the best training institute for learning digital marketing course in PCMC as they provide theory and practical knowledge to their students.

[shraddha-shinde-14]

Digital Marketing Classes in PCMC -SIM

School of Internet Marketing is the best training institute for learning digital marketing course in PCMC as they provide theory and practical knowledge to their students.

[shraddha-shinde-14]

Search Engine Optimization

How search engine works:

Search engine works in three methods;

1.Crawling: Developers create a website and then live it on internet. Then crawler/spider/bots searching and scanning the website.

2.Indexing: search engine indexing is the collecting and storing of website to data base center of search engine.

 3. Ranking: The search engine ranking of a website refers to its spot-on search engine result page. And based on their quality of content Techniques of SEO.

 1.White Hat SEO: It is the body of approved search engine optimization tactics designed to increase a website’s position on a SERP organically.

 2.Black Hat SEO: It is a practice against search engine guidelines used to get a site higher in ranking on SERP

 • Keyword stuffing: Keyword stuffing refers to the practice of filling your content with irrelevant keywords in on attempt to manipulate the page ranking on SERP.

• Cloaking: It involves showing one piece of content to user and different piece to crawlers.

 • Sneaky URL Redirects: A redirects involves sending someone to a different URL than the one they initially clicked.

 • Content hiding: Invisible /hidden text is any text that search engines can view but readers can’t.

 • Copied Content: It means copy pasting the same exact content or blogs of content that are very much similar across different website. Website: Website Is simply collection of webpages of codes, codes that describe the layout, format, content on a page. i.e., website is collection of coding, content and images. To live website on internet we need to purchase Domain and Hosting.

Domain: It is simply name of website/company. The unique name appears after www in website.

 Hosting: It is a space allocated on a server for a website to store it’s files.

 Keyword: “Any query searched in search engine search box is known as keyword.”

 Types of keywords:

1. Generic keyword

 2. Short tail keyword

 3. Long tail keyword

4. Seasonal keyword.

Keyword planner tool:

 It helps you research keywords for your search engine campaign The best keyword planner tool is “google keyword planner tool”. This tool is free of cost and explore hundreds of results to users.

Types of SEO:

 On page optimization:  It refers to all measures that can be taken directly within the website in order to improve its position in the search rankings.

• Meta Tag Optimization:

1.Title Tag: It is appearing at the top area of web browser and as the first line in SERP. So, it is important to optimize it properly.

 ▫ Place it is within the Head Section.

 ▫ Place your primary keyword as a title.

▫ Character limit is 60-70 character including space

. 2.Description tag: It appears as a second line in the search engine result pages. Essentially it provides a brief description to the visitor about your page.

▫ Place your description tag directly just below the title tag.

 ▫ Limit of characters should be in between 160-170 including spaces.  Image optimization:

Image optimization involves creating and delivering high quality images in the ideal format size and resolution. Image consumes more bytes than any other part of the website.

1.Alt Tag: An Alt tag also known as “Attribute” and “Alt description”. Viewer may understand the images but search engine spider needs clues. Without alternative text search engine can’t index your image content accurately

. Alt = “image name”

2.Image Compress: It is the process of reducing the amount of space an image takes up. If you compress an image, it will take less storage so that instead of one image you can store more images. Load time of website should be in between 2-3 second.

Best tools for image optimization are;

 1. optimzilla

2.pingdom

 • Creating/uploading Robots.txt File

 This mechanism tells search engine whether or not to crawl your page. If you want to hide or unhide pages from search engine, with this help you can do. Robots.txt file is a plain text file. A Robots.txt file consist of one or more rules. Each rule blocks or allows access for a given crawler to a specified file path.

 e.g., 1.user-agent: googlebot

Disallow: /

 2.user-agent: googlebot

 Disallow:/privacy-policy

Once you created robots.txt file then upload it on server.

 • Robot Meta Tag A robot meta tag, also known as robot tag, is a piece of HTML code that’s placed in the head section of pages and it used to control how search engines crawl and index the URL.

<meta name=”robots”content=”noindex/no follow/>

 • Creating and uploading XML and HTML sitemap: A sitemap is a list of pages of a website accessible to the crawler or user. A site is a blueprint of your website that help search engines find, crawl and index all of your website's content.

1.XML sitemap: XML refers to the markup language also known as the code that makes a sitemap.XML sitemaps are usually made for search engine BOT.

 2.HTML sitemap: An HTML sitemap is of hypertext format so it is enabled to users to find a page on your site that they are looking for. Content Optimization It is the process of making sure content is written in a way that it can reach the largest possible target audience. The process of optimizing content should including making sure associate keyword are present adding meta tag and relevant links.

 ▫ Content is the only king of digital marketing.

 ▫ Your content should be quality content.

▫ Include keywords in your content. ▫ Content should be at least 700 in a webpage

 ▫ Also apply some SEO techniques.

 There are two tools are used for content optimization;

 1.Grammarly -To Cheak grammar of content.

 2.Plagiarism - To Cheak weather content is copied or not.

[shraddha-shinde-14]

Search Engine Optimization

Search Engine Optimization

How search engine works:

Search engine works in three methods;

1.Crawling: Developers create a website and then live it on internet. Then crawler/spider/bots searching and scanning the website.

2.Indexing: search engine indexing is the collecting and storing of website to data base center of search engine.

 3. Ranking: The search engine ranking of a website refers to its spot-on search engine result page. And based on their quality of content Techniques of SEO.

 1.White Hat SEO: It is the body of approved search engine optimization tactics designed to increase a website’s position on a SERP organically.

 2.Black Hat SEO: It is a practice against search engine guidelines used to get a site higher in ranking on SERP

 • Keyword stuffing: Keyword stuffing refers to the practice of filling your content with irrelevant keywords in on attempt to manipulate the page ranking on SERP.

• Cloaking: It involves showing one piece of content to user and different piece to crawlers.

 • Sneaky URL Redirects: A redirects involves sending someone to a different URL than the one they initially clicked.

 • Content hiding: Invisible /hidden text is any text that search engines can view but readers can’t.

 • Copied Content: It means copy pasting the same exact content or blogs of content that are very much similar across different website. Website: Website Is simply collection of webpages of codes, codes that describe the layout, format, content on a page. i.e., website is collection of coding, content and images. To live website on internet we need to purchase Domain and Hosting.

Domain: It is simply name of website/company. The unique name appears after www in website.

 Hosting: It is a space allocated on a server for a website to store it’s files.

 Keyword: “Any query searched in search engine search box is known as keyword.”

 Types of keywords:

1. Generic keyword

 2. Short tail keyword

 3. Long tail keyword

4. Seasonal keyword.

Keyword planner tool:

 It helps you research keywords for your search engine campaign The best keyword planner tool is “google keyword planner tool”. This tool is free of cost and explore hundreds of results to users.

Types of SEO:

 On page optimization:  It refers to all measures that can be taken directly within the website in order to improve its position in the search rankings.

• Meta Tag Optimization:

1.Title Tag: It is appearing at the top area of web browser and as the first line in SERP. So, it is important to optimize it properly.

 ▫ Place it is within the Head Section.

 ▫ Place your primary keyword as a title.

▫ Character limit is 60-70 character including space

. 2.Description tag: It appears as a second line in the search engine result pages. Essentially it provides a brief description to the visitor about your page.

▫ Place your description tag directly just below the title tag.

 ▫ Limit of characters should be in between 160-170 including spaces.  Image optimization:

Image optimization involves creating and delivering high quality images in the ideal format size and resolution. Image consumes more bytes than any other part of the website.

1.Alt Tag: An Alt tag also known as “Attribute” and “Alt description”. Viewer may understand the images but search engine spider needs clues. Without alternative text search engine can’t index your image content accurately

. Alt = “image name”

2.Image Compress: It is the process of reducing the amount of space an image takes up. If you compress an image, it will take less storage so that instead of one image you can store more images. Load time of website should be in between 2-3 second.

Best tools for image optimization are;

 1. optimzilla

2.pingdom

 • Creating/uploading Robots.txt File

 This mechanism tells search engine whether or not to crawl your page. If you want to hide or unhide pages from search engine, with this help you can do. Robots.txt file is a plain text file. A Robots.txt file consist of one or more rules. Each rule blocks or allows access for a given crawler to a specified file path.

 e.g., 1.user-agent: googlebot

Disallow: /

 2.user-agent: googlebot

 Disallow:/privacy-policy

Once you created robots.txt file then upload it on server.

 • Robot Meta Tag A robot meta tag, also known as robot tag, is a piece of HTML code that’s placed in the head section of pages and it used to control how search engines crawl and index the URL.

<meta name=”robots”content=”noindex/no follow/>

 • Creating and uploading XML and HTML sitemap: A sitemap is a list of pages of a website accessible to the crawler or user. A site is a blueprint of your website that help search engines find, crawl and index all of your website's content.

1.XML sitemap: XML refers to the markup language also known as the code that makes a sitemap.XML sitemaps are usually made for search engine BOT.

 2.HTML sitemap: An HTML sitemap is of hypertext format so it is enabled to users to find a page on your site that they are looking for. Content Optimization It is the process of making sure content is written in a way that it can reach the largest possible target audience. The process of optimizing content should including making sure associate keyword are present adding meta tag and relevant links.

 ▫ Content is the only king of digital marketing.

 ▫ Your content should be quality content.

▫ Include keywords in your content. ▫ Content should be at least 700 in a webpage

 ▫ Also apply some SEO techniques.

 There are two tools are used for content optimization;

 1.Grammarly -To Cheak grammar of content.

 2.Plagiarism - To Cheak weather content is copied or not.

[shraddha-shinde-14]

INDIA'S 1st PRACTICAL GRAPHIC DESIGN TRAINING INSTITUTE

#PhotoShop #Illustrator #InDesign

8+ Software's | Live Projects |Duration 5 Months |

[shraddha-shinde-14]

Digital Marketing Classes in PCMC -SIM

School of Internet Marketing is the best training institute for learning digital marketing course in PCMC as they provide theory and practical knowledge to their students.

[shraddha-shinde-14]

SIM Provides best UI/UX Courses in Pune with hands-on practical.

[shraddha-shinde-14]

INDIA'S 1st PRACTICAL GRAPHIC DESIGN TRAINING INSTITUTE

#PhotoShop #Illustrator #InDesign7+ Software's | Live Projects |Duration 3 Months | Certificates | Rated 4.9 / 5

[shraddha-shinde-14]

School of Internet Marketing is the best training institute for learning digital marketing course in PCMC as they provide theory and practical knowledge to their students.