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Choosing the right SEO agency in Mumbai: 5 tips you should know

Google is the most used search engine globally, with research suggesting a mobile market share of 95.32% and a desktop market share of 81.95%. With new websites being launched every day, it can be difficult, if not impossible, to rank on Google without the help of Search engine optimization. SEO helps businesses to improve their web page ranking on search engines. So, if you want the best outcome for your business, you need to choose the best SEO agency in Mumbai.

Let this article be your guide to choosing a reliable SEO agency for your business: 

Identify your requirements: 

Knowing what you want and how you want it can save you time and effort. A little research helps a lot in the long run. So, before hiring an SEO service, consider your objectives. For instance, you may want to increase your organic traffic, increase conversion rate, or reduce bounce rates. It helps SEO professionals to come up with a tailored strategy for faster results. 

2. Set your budget:

Opting for an SEO service can cost an arm and a leg depending on the services you choose. Don’t overcomplicate your financial plan by choosing services that are not required for your business. Consult with different SEO agencies in Mumbai to choose what suits you the best!

3. Say Yes to Experience: 

Experience matters when it comes to SEO. Experienced SEO professionals are more aware of all the rules and regulations in SEO. They will also keep your website up-to-date with the latest trends. 

4. Look into Area of Expertise: 

Having experience is a must, but you should also look into the area of expertise of an SEO agency. To explain in simple terms, suppose you own a law firm, but the SEO team you’re hiring mostly works with automobile expertise, which may impact your results. So, it’s better to evaluate their portfolios and case studies.

5. Double-check reviews & client feedback: 

Before you make up your mind to choose an SEO agency in Mumbai that you consider the best for your business, check the reviews and client feedback. It explains a lot about the company’s quality of services, behaviour, and punctuality.

Conclusion

Choosing the right SEO company can give you global exposure, no matter the size of your business. At Promotedge, our pro team helps you create a strategy tailored to maximum benefits. Schedule a consultation today!

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Mastering Website Design: The Power of User Experience (UX) for Lasting Impact

Today a website is much more than a portal to a company’s portfolio. A website offers the visitor a place to experience the brand in a unique fashion. The user experience in the website design tells a story about the company. Moreover, users in Guwahati want websites to offer rich user experience and design superiority. Therefore, in this blog, let us tell you why teaming up with a website design company in Guwahati is the right move.

How Does A Website Design Company In Guwahati Build The Best Website User Experience?

Improved User Engagement: An agency will make sure to create a well-thought-out navigation system that is easily learned even by the most novice users. Furthermore, incorporating interactive elements in the UX design like call-to-action buttons, forms, chatbots etc. Encourages users to be more engaging with the website.

Emotional Impact and User Satisfaction: User experience or UX is more than just functionality. Connecting emotionally with the user is one of the main goals of a website design company in Guwahati. Using thoughtful visuals and designs evokes positive emotions in the visitor. This connection increases trust in the company as the users think that the brand cares about them.

Personalization and Mobile-Friendliness: Showing relevant content, product recommendations, or adapting the website layout based on user behaviour. Such features increase user engagement, helping to increase conversion rates. Moreover, making the website run great across all devices, especially on mobile is necessary. Most of the users in the modern era are smartphone users after all.

Final Thoughts

We no longer live in the Web 1.0 era, we are steadily marching towards the Web 2.0 revolution. Especially, users in Guwahati are no longer impressed by just pretty-looking websites. User experience (UX) plays a vital role in the website design. Any website design agency is well aware of this fact. 

Therefore, it is a good idea to team up with such a website design company in Guwahati. That takes the user experience of website design seriously. Because, to grow any business in this period, only making a functional website is no longer enough. It needs to have best in class user experience (UX).

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Top 8 Website Design Trends To Follow In 2024

Welcome the New Year with a blast and upgrade your website by hiring a professional website design company in Kolkata. The past year has offered us unique improvisation web design trends. And, the digital marketing companies have undoubtedly earned a whole lot of profit from this. 

But as the year changes, it’s time to look forward. 

This year, you can focus more on making engaging and accessible websites that are user-centric as well. Every trend we survey provides diligent opportunities to connect with varied audiences and pursue an improved digital environment. 

So, let’s discuss the top 10 website design trends that have begun to redefine the digital journey in 2024. 

Top 8 Web Design Trends In 2024

Go through the following points and update your website to a new one: 

1. 3D Elements and Graphics

3D is not only for blockbuster Hollywood or Bollywood films. It’s a website design trend that has taken a storm in 2023 and will continue to stay in the future. With the evolution of screen technology, the approach to designing a website will also change.

You can ask the web development company in Kolkata to add depth and dimensions to your website, either with a fully immersive 3D layout or delicate 3D elements. “What will be the result?” - you ask! You will receive a visually stimulating website that’s really hard to forget.

However, you must remember that 3D graphics are resource-intensive; therefore, you can optimise performance and guarantee a smooth and enjoyable user experience. 

2. The Revival of Brutalism

Start 2024 boldly with the brutalism design trend. It’s about trying new website design to its most raw and bare elements. Most of the people didn’t like the soft and polished look but welcomed brutalism because of its rough edges, bold colour schemes, and distinctive typography. 

We are not talking about the average design trend; rather, it’s daring. For example, the website Bloomberg is the ultimate brutalism trend that is challenging older norms. 

But stray aware of this trend! If you do it correctly, it’s captivating, or else, it can come out as overdone. That’s why the designers always try to strike a perfect balance between the two. 

3. Try New Dark Mode Design

Dark mode is everywhere, and it will make a bigger comeback in 2024. LinkedIn, Shopify, Facebook, and even Apple prefer the dark mode theme; no doubt that the websites will also follow the same. 

Today, more than 4 out of every person selects dark mode on their phones. You may love black, but do you know about its benefits? It minimises screen glare, saves battery, and provides comfort to the eyes - a boon for the night owls who burn the midnight oil. 

4. Websites Loaded With Animations

Do you love animation? Do you want them on your website as well? Yes, we know loading animations was once popular in the web’s early days, but again, it’s on the rise. The growing popularity of animated, interactive, and immersive website designs has provided a creative avenue to engage with potential customers and increase your brand’s identity. 

People hate buffering, and they will leave the page if it’s filled with unnecessary ads and videos. However, loading animations can transform this into an engaging and quality experience. 

5. Microinteractions - The Fun And Beauty! 

The practical usage of micro-interactions often goes unnoticed. Still, they are the unsung heroes of the user experience that offer small, subtle animations or design elements that acknowledge the user's actions. 

That’s why the website designers in Kolkata always try incorporating micro-interactions in their websites. It’s because these features offer immediate feedback and guide the users from the beginning till the end by providing a more satisfying and intuitive web experience.  

It’s a clear estimation that in 2024, more website designers will look forward to this feature to enrich the overall user experience and encourage more user engagement. For example, websites like Stripe and Google have strategically used micro-interactions to improve their UX.

6. Horizontal Scrolling Methods

Forget about vertical scrolling - horizontal scrolling is in fashion! This trend allows designers to get creative by avoiding all those traditional design themes - everyone loves doing something different! 

If applied correctly, horizontal scrolling can be a powerful design choice for users. It goes best with visual-heavy and linear content, like photo galleries or portfolios. 

However, it’s important to ensure that the web design company in Kolkata designs the website in such a way that the horizontal scrolling doesn't disrupt the user experience. That’s why ask the design company to provide clear cues so that you don’t get confused or miss the important content. 

7. Parallax Scrolling Effects

The parallax scrolling will continue captivating the web designers even in 2024. This applied technique includes a background that moves slower than the foreground, thereby, creating a 3D effect when you scroll down the page. This provides your website a more engaging experience making them visit your website again and again. 

Using it wisely can deliver unique and extremely stunning visuals. Therefore, the website designers work carefully so that it does not compromise the website's performance or accessibility.

8. Choose Maximalism Over Minimalism

Say goodbye to the days when minimalism rules the website design world. In 2024, maximalism is the new hero. You will see most of the websites, whether shopping or beauty, the designers are choosing abundance and extravagance — utilising more colours, beautiful textures, relevant images, and typefaces.

For example, the highlighted colour of the website of Nykaa is pink. It can be a little controversial for the gender-specific use of colour, but it is what it is! And for Flipkart, the colour theme is clear blue, sun yellow, mandarin peel, brave orange and green.

But again, there is a sign of caution! “Too many cooks can spoil the broth” - hence, use every feature with care that should not compromise the usability.  

Bottom Line

So, there it is! As we are moving ahead to the first week of 2024, it’s obvious that the web design world can be anything but not dull! But there is no need to apply all the trends on your website. Seek suggestions from a web development company in Kolkata and pick what suits your brand the most!

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How A Video Production Company Helps Brand?

One of the best ways to convey your message to your customers is through a video. Below mentioned are the ways that are adopted by some of the best video production companies to helps brands.

Entertainment marketing – One of the basic ways that the best video production companies adopt while making a video is to showcase the steps and details of your business in a fun and lighter style. This strategy would make your customers likely to get connected, with your brand and services.

Narrating a story – Everyone loves listening to an interesting tale. The best video production companies in the business know the fact and hence try to make the videos as narrative and interactive as possible. Video production does comply with the advantage of telling a story interestingly and entertainingly. Although a video can be as elaborative as possible a long video often bores the viewers, so the companies try to keep their videos under the 5-minute mark.

Search engine optimization – Similar to content production, a successful video also would require to be SEO friendly, especially if you are aiming it to be in the digital media. The best video production companies have a panel of experts, who possess great knowledge about the subjects, and hence helps your brand to create a video that is search engine friendly, and therefore creating the utmost value.  

Call to action – The main reason for creating a video is to attract as many customers as possible, a good video must have a marketing campaign, as the video should end with a call-to-action statement, and it should be in such a way that the customer would get convinced immediately. The best video production companies are very much aware of the fact as to how to attract large customers, and hence they will guide their video in accordance.

These are some of the ways how the best video production companies help to guide your brand and generate such amazing results in this fierce market of competition.

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HOW VOICE SEARCH IMPACTS SEO?

Voice search is an emerging trend and many people are now browsing internet with the help of voice search. Voice search impacts SEO and that is why many companies are optimizing their site for voice search.

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HOW TO CHOOSE THE BEST FROM THE LIST OF WEBSITE DESIGN & DEVELOPMENT COMPANIES IN KOLKATA

In today's scenario, website plays a pivotal role for your brand and business. It is absolutely necessary for any business to make an ideal website. There are many website development companies in Kolkata who offer a great service.

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A proper SEO strategy is absolutely pivotal for improving the search rankings of your website. There are three types of SEO - Onpage Seo, Technical SEO and Offpage SEO. These three strategies must be used properly in order to achieve success.