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7 ways to Help Convert Your Leads Into Sales

Even though you have a consistent flow of orders through a well-developed lead funnel, you cannot take your sales processes for granted. After all, the number of orders you get can be unpredictable-sometimes they’ll overwhelm you, and other times you’d be left high and dry for reasons not under your control. This is the very reason each lead that comes your way is worth its weight in gold. Though it is not realistically possible to convert each lead, you can make sure you are converting most of your leads with a little effort. Let’s see how you can convert your leads into sales.

Offer incentives- Everyone appreciates getting something extra in return- whether it is an extended warranty, a gift, or reward points for your purchase. You could give something for free that may not cost you much but could act as an incentive to increase sales and customer loyalty.

Ask nicely for a sale- Sometimes, just asking for the sale does the job. Though this may seem like common sense, many salesmen don’t ask nicely for a sale and end up ruining their chances of closing the lead. This is a tactic many mobile marketers use to shore up sales on their mobile app for free.

Develop a detailed FAQ on your site/mobile app- Before trusting your portal, your customers may have many queries about your service. Some would contact customer care, while others may look up social media to understand the service. A detailed FAQ section which is easily accessible on the website and app could be crucial to make sure your customers know enough and proceed towards the sale.

Follow up regularly- Many a time, the lead may show interest initially but forget about his 

purchasing decision later on or delay it indefinitely. Following up regularly not only helps generate sales but also makes sure you can get the chance at sales from those who are genuinely interested. If you don’t follow up, you miss the chance to convert genuine leads.

Set a time limit- Sometimes, your leads may take forever to come to a decision. This could be when buying software from a mobile app or subscribing to a mobile software/streaming app. To save yourself time and effort, set a deadline to close the sale. For instance, you could say that there’s a limited period offer and the prices would increase if you delay the purchase after said date. This could help you close the sale faster.

Ask the right questions- A wise salesman would always try to understand his prospect by asking the right questions. This would help you understand his motive for purchase and let you push the right product to him as per his requirements. You don’t have to ask these questions in person, you could include them in your sales funnel to know your prospect better and save time and effort. For instance, you could have a contact form asking for the client’s name, address, location, website, and other details to help you get him before you call him. The same can be done through live chat on your website or mobile app.

Send them the right emails/notifications at the right time- Once the customer has shared his contact details with you, you have the golden opportunity to interact with him to eventually guide him to make the purchase. However, in most cases, he would’ve inquired and sent his contact details to your competitors too. So, how do you stand out? You have to ensure you send him emails that add value to the conversation. The emails or notifications should not be preachy or aggressively sales oriented, you have to help the customer decide by sending him emails that could help him make an informed choice. This also means you’ve got to send him emails at a regular duration but not bombard him with emails. There’s a delicate balance to be maintained here.

In the end,

Prospecting for sales is a long-drawn process, requiring you to be patient, aggressive, informative, and friendly in equal measure. To generate leads you’ve got to make sure you do the above consistently to achieve your business goals.

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7 Reasons Why A Mobile Application Is Significant To Your ECommerce Business

The internet has made it possible for even a small retailer operating locally in China to sell his wares across the seas to Europe and America. The ease of setting up an e-commerce business has made many people jump into the fray, each with mixed success. Online retail giants like Amazon, eBay, Asos, and others have to do all they can to counter the threat of the competition from small retailers doing everything they can to increase sales.

Even if you’ve just started your e-commerce business, there are some prerequisites you need before you could be considered a mainstream player. One of these prerequisites is a mobile app.

It isn’t enough for every business to depend on their e-commerce websites for sales, a mobile application is a must these days. Yet, some businessmen aren’t comfortable with the idea of a mobile app. This post will show why a mobile app is important for your business.

Growing preference to shop on mobile- Mobile apps makes it incredibly convenient to shop online. Though responsive websites can also be considered, there is a general preference for using mobile apps over shopping through the browser. This is not surprising as most services people avail come from apps- ride-booking apps, food delivery apps, banking apps, and so on. People would rather download an app and purchase from it rather than visit a website and buy from there.     

Helps strengthen customer loyalty- With a downloadable mobile application, the e-commerce store gets a better chance at repeat purchases. This is because people prefer to search for anything on their app rather than open their web browsers. Besides this, the customers can be notified about sales or new product launches. After all, the user would always prefer to buy from the first person who sells the product.

Reduces the response time- Websites take time to load, while apps are relatively faster. This is, in part, because apps store some of their data on the device, and therefore download lesser information from the internet. This also means apps take lesser time to complete tasks than websites which require time to connect with the servers and process information. This allows the customer to be more proactive and that they do not need to keep searching for products from the browser and different websites.

Enhances user experience- A mobile application can give customers a better reason to interact with the brand. Through mobile screens, brands can innovate and use creative means to enhance the online shopping experience.

Gains competitive edge- Your brand is severely disadvantaged if you don’t have a mobile app. Just having a website isn’t enough. A mobile app gives your brand a level playing field with other leading brands in the niche. After all, customers judge the quality and usability of your brand based on the reviews and recommendations they receive online.

Increases customer retention- It is a proven fact that customers prefer to buy from e-commerce apps installed on their phones rather than search online for new products. For brands, the more apps downloaded the more potential for repeat purchases from the same customer. After all, marketers know how easy it is to encourage repeat purchases rather than finding new customers.

In Conclusion

Ecommerce brands cannot afford to ignore the immense potential for sales from a mobile app. No wonder why Free e-commerce app development services are so popular. After all, you’ve got to be where your customers expect you to be. In this case, the smartphone screen is where you need to be.

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How to grow your app and increase its user count?

There are more than 4 million mobile apps which a smartphone user can download.. Each app user can download only a few apps on his smartphone, and the competition for space on each user’s smartphone is intense. In order to reach your app goals, you will need to consistently work towards growing your app’s user count and make sure your app is well used for all users. In this post, we’ll see how you can do so-

App Store optimization- Just as SEO is extremely important for websites, ASO is crucial for mobile apps. The web app content featured on the app store will help you rank better eventually. This also means encouraging existing customers to add reviews, and guest posts on your app’s website, and focus on technical specifications while making the app.

Improve User Experience (UI)- Though you have worked hard to make sure your app meets user expectations, there would be some room left for improvements. Take feedback from your customer reviews and align the UI/UX as per that. Besides this, also make sure you’re able to make the app usage experience as seamless as possible, with internal navigability easy for everyone to use.

Optimize App Funnels- To drive your app users to complete a purchase or conversion, you have to optimize the app funnel to make sure you aren’t losing genuine users. For this, you have to strive to grow your app with the help of analytics. This means you would have to see how much time an app user takes for conversion, what stops them from paying on the app, and much more. There will be some app users who may abandon the whole idea of making a purchase midway, you’d have to create processes that encourage them to complete the purchase. After all, it is better to retain existing customers than to find newer ones.

Offer mobile-only rewards- Encourage your customers to use your app by giving them app-only discounts and offers. Besides this, encourage repeat purchases with the help of reward points, special discounts, and interactive offers. For instance, you could give 15 percent off on purchases from the app for a limited time.

Encourage social sharing- To grow your app, you could also encourage people to share the app and get exclusive rewards for every person who signs up after sharing. This digital word-of-mouth helps you get the best out of referrals with minimal effort.

Customization- Based on your target audience’s preferences, you could offer them ways to customize their app usage experience. For instance, you could offer your app in various languages and with various features targeted at specific demographics. Many gaming apps use this customization hack to increase their user count by several notches.

In the end

If you want your mobile app to go viral and reach your app goals, you would have to invest a lot of time and money towards this. Making the app is the easy part, you could even do so with a mobile app builder. The main challenge comes from promoting it, retaining your customers, and monetizing your app. 

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5 Signs Your Shopify Store Needs a Mobile App

Mobile technology has become ubiquitous, with a strong presence in practically every area of daily life. The tendency has also caught on in the retail sector. In fact, according to a recent report by Criteo, the mobile app has a 120 percent better total conversion rate than mobile browsers. Additionally, customers who use mobile applications browse 286 percent more products than those who use mobile web, resulting in a 90 percent higher add-to-cart rate than those who use mobile browsers. With all of the demonstrated benefits that an app can provide, you should seriously consider developing your store mobile app.

A Shopify mobile app for your store may have appeared like a luxury for most retailers not long ago. However, it has evolved from a wholly discretionary undertaking to an unavoidable necessity for any retail organization hoping to remain competitive in today's market in a relatively short period. Here are just a few of the advantages you can gain by incorporating a mobile app into your organization.

Increased sales

You've seen the figures, here's where the logic comes in: Apps that are easy to use showcase relevant products and simplify the shopping process, winning over digital customers. As a result, there will be more engagement and purchases. At the very least, companies considering whether or not to create a mobile app will feel more confident knowing that the technology has been linked to greater sales.

Improved customer experience

It's all about the customer experience. The most obvious benefit of using a Shopify mobile app from the standpoint of a customer is the strong emphasis on user experience. Today, speed and convenience are crucial, and the faster and smoother the app's purchasing procedure is, the more sales your company will make. Additionally, because your Shopify mobile app is an extension of your brand, adding features that are only available on the app, such as custom shopping experiences and simple payments, boosts sales and conversion rates significantly.

Deeper analytics

Providing a rich customer experience necessitates a thorough understanding of your clients. And this necessitates information. With a Shopify mobile app on your side, you'll have access to a wealth of detailed analytics that will help you better understand your customers and, as a result, make data-driven business decisions to improve the shopping experience and increase sales. The data will also help you uncover cost-cutting opportunities, increase ROI, and identify potential customer retention roadblocks.

Maintains customer loyalty

An app allows you to stay in touch with your customers. Customers are considerably more likely to contact your business daily because of your mobile app's accessibility and personalized experience. Push notifications can also be a useful tool for connecting with people directly and personally. According to studies, push messages are more successful than emails.

Personalized experience 

A smartphone app allows consumers to easily build and access profiles that they may link to their numerous social media accounts. As a result, customers can get a personalized experience thanks to the streamlined connectivity between some of their most frequently used apps. Connecting to social media raises your brand's visibility and awareness, as well as sparking discussions and allowing more people to connect with it.

The millennial generation is always on mobile 

The millennial generation is made up of people born between the years 1980 and 2000. Millennials are always on their phones these days. It should come as no surprise that they are big spenders and that they shop on their phones. The Shopify mobile app serves as a direct gateway for purchasing your products as well as a terrific marketing tool.

Establish your brand and mission 

Because mobile applications are still gaining traction, owning one of your own lends your company a sense of professionalism. Depending on how you position your app, it can also help you raise brand awareness and spread the word about what makes you stand out from the crowd.

Push notifications 

One of the best advantages of having a mobile app is push notifications. You can send push notifications and make your users aware of upcoming sales, new products, or anything else. Remember, push notifications never increase cost but conversion rate. 

Final words 

While having a Shopify mobile app does not guarantee business success, it is undoubtedly one of the most powerful tools you can add to your existing firm. The potential to have a direct impact on your customers and to stay relevant in the eyes of your present audience is too valuable to pass up. The first investment required to get a mobile app up and running far outweighs the initial expenditure required to get a mobile app up and running.

Mobile phones have surpassed desktop computers as the most popular digital platform, and this trend is set to continue. "Smartphone applications have become the major access vehicle to the Internet, comprising half of total digital media time spent," according to the 2016 US Mobile App Report. But set aside these facts and figures for a moment. Take a look at your competition, are they on mobile and succeeding, then where are you? 

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How your eCommerce return policy can help induce sales

Returns are one of the biggest challenges faced by an e-commerce store. If you have a liberal return policy, your customers can take undue advantage of it. If the policy is too strict, it could scare off potential customers. 

Many eCommerce store owners handle returns on a case-to-case basis. Some of them do not mention the very name of returns on the website, for fear of customers taking undue advantage or scaring them off.

It can be quite difficult to balance customer expectations and the nature of returns; but once you do it right and stick to your rules, it can actually help increase goodwill and eventually, sales.  

To understand this better, you need to know how a customer perceives value and what drives them to make a purchase. Once you have identified their purchasing behavior, you can make a return policy that works for you as well as your customers.

How a customer perceives value 

Customers see value in a product based on their perceptions of value. If they feel the item is valuable to them, they’ll buy it. The perceived value of an item is unique to each customer.

Price sensitivity- The price of the item does matter, but not all customers buy looking at the price. Those that do are not loyal to any brand. As an eCommerce business, you have to price the product strategically, giving a perceived value to the product and brand that can affect returns. For example, if a new customer buys a T-shirt from you, you could allow returns for barter so that the customer knows that he can get something he likes from you.

Coolness factor- Customers buy products to look ‘cool’. For instance, teenagers may buy branded jeans just to emulate their peers, though cheaper jeans could do the job.

Uniqueness- The rarer the item, the more the customer would want to buy it. This is how luxury items are so sought after. Some people pay more just to get the rare item. Brands like Supreme, Air Jordan, and others use this strategy to convince customers to buy them.

Fulfills a ‘want’- Customers invest in products that they want. This could mean the latest trendy Air Jordans, aviator sunglasses, and much more. They value the product according to their wants, not their needs.

Ease of use- Customers want easy-to-use products. This could include products that solve any of the challenges they face in their daily lives.

Trust- Customers loyal to a brand trust it completely. They are willing to pay more for a product even if there are cheaper options available.

Hits an emotional trigger- Some people buy things to feel good. They buy things to gift their loved ones or when they realize it could help them.

Make a return policy that induces trust

A potential customer would always find something to induce trust before he makes the payment. He would see the product’s USP, understand the product’s dynamics and finally, understand the company’s return policy.

As you are an unknown entity, the customer would like to know what’s in for him if he doesn’t like the product. Customers trust Amazon for a reason- they know how easy it is to return products to Amazon.

Your return policy should give the customer a reason to trust you. Many eCommerce websites and mobile apps have a no-questions-asked return policy- they deal with the returned product on a case-to-case basis.

You could say- ‘We deliver what we promise’, or ‘100% satisfaction guaranteed’, as a tagline. However, make sure you put in rider and conditions so that you can’t be taken for a ride.

How can you increase sales with a return policy?

Returns are an expense that you have to bear, just like you spend for marketing, sales, website maintenance, and so on. If you aim to increase sales while keeping returns to a minimum, you can add the cost of returns to the product’s price. For instance, a shirt costing $50 could be sold at $52, the slight price increase wouldn’t make a big difference, but you could at least cover some of the return expenses from it, right?

Remember, investing in returns can eventually help you increase brand awareness and goodwill. If you refuse a genuine return request, the customer could bad-mouth you through reviews, which could cause irreplaceable harm to your brand.

On the flip side, if you have refused to accept a return for genuine reasons as stated in your return policy, you could give it back to the customer who speaks ill of you online.

In the end

Creating a sound, well thought return policy could help you instill trust in your customers. With this, they have another reason to make a purchase. If the customer is wrong, do not hesitate to give it back to them. After all, you cannot allow your customers to take you for a ride.

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How to increase customer engagement easily and consistently

You cannot expect to increase sales if you do not engage and understand your customer. The rise of e-commerce has made sales a two-way street, where you have to help the customer solve their challenges within their niche to induce them to make a purchase. It is a proven fact that customer retention is more effective in increasing sales numbers than searching for new customers.

Here we’ll see how you can increase customer engagement yourself under 3 broad subjects-

Communication

Customer experience

Customer Loyalty

Communication

Ecommerce businesses think they have done enough to communicate with their target audience. Many Shopify eCommerce owners do not know how important it is to communicate effectively with their target audience. Communicating well with your audience also means engaging with them, creating content that helps them make decisions, and so on. Here is what matters-

Social media engagement- This is the cheapest and best way you could engage with your target audience. However, the secret lies in tapping it's potential the correct way. If you post too much, it could harm your brand. Post too little, and you risk losing your brand’s value. Ideally, you should post content that helps your customer make a decision, respond to their queries and sometimes also engage in friendly banter with them.

Email engagement- Though many of us ignore most promotional emails, there is still a lot of potential in engaging with your clients through email. Each email should be clear, concise, and interesting to encourage the customer to act. You could send emails for discounts, new products, customized offers, and much more.

Customer feedback responses- You have to listen to what your customers say. Understand their concerns and feedback, implement them to improve your service. If you have made a mistake, apologize and ensure you don’t repeat it.

Online reputation management- Sometimes some customers may post negative feedback online. Though bad reviews could affect sales, understand the customer’s concerns and convey them well. If the customer is wrong, do not hesitate to reply in your favor. If you are wrong, offer to replace the product as required.

Customer Experience

Is your e-commerce website tailored for conversions? Are your customers happy with its format? Based on your customer’s feedback and competitor analysis, you can tweak the features and UI/UX design of the website to make it more user-friendly and give a satisfactory customer experience.

Search Facilities- Your customers should be able to find whatever they want within seconds.

If they can’t do so, they’ll promptly close the website/app. To help them find what they want, you could add tags and other search cues within the product pages.

Attractive website pages- Your web page should be easy to understand, clear, concise, and creative. Just looking at the product should entice the customer to make a purchase. Additional information should further reinforce their decision to make a purchase.

Customer Loyalty

Repeat purchases help increase sales better than hunting for new customers. Loyal customers would also help spread the word, further helping you increase customer loyalty.

Reward and Loyalty Programs- A loyalty program encourages customers to refer and buy. This is one of the best ways for online customer engagement. The anticipation of receiving a reward drives customers towards purchasing at your store.

Coupons and promo codes- Offering your current customers a promo code or coupon is a great way to increase customer engagement. You could also offer them on social media to those who have followed your accounts. Plan your coupon code sales carefully to match your business goals.

Summing Up

Customer engagement is crucial for helping you reach your business goals. This is a continuous process, requiring a lot of thought and making sure you listen well. However, just having an e-commerce website is not enough for customer engagement. You will need an app for this.

If you have a Shopify or any other e-commerce website, you can easily convert your Shopify store into an app With Swipecart. This would save you tons of money while giving you a mobile app that suits your customer’s needs.

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The ubiquity of smartphones has changed the way business is done. For many, the first tryst with the internet is through a smartphone. Having an e-commerce website is requisite; after all, how can you tap the immense opportunities the internet can bring you?

Having an e-commerce website isn’t enough. Though they were quite popular earlier, your e-store has certain drawbacks. Most e-store websites are responsive for smartphones but they have limited use as they have to comply with the internet browser’s specifications.

The solution? A mobile app. Not only does the mobile app help you engage with your customers better, but it also opens the door for you to target new demographics around the world.

The next question is- How do I get a mobile app made? There are two ways of doing this- hiring professionals for getting an app made or converting your store into a mobile app.

If you choose to make a mobile app, it could take months and could cost a bomb. You would need to pay professionals by the hour and have to bear additional expenses for various API and features for the app. Generally, it could cost you thousands of dollars to get the app ready.

The other option you have is to convert your e-store into an app. You don't need any coding knowledge for this. All you have to do is to subscribe to a SaaS (Software as a Service) like Swipecart and you can make the app yourself.

How to convert a Shopify e-commerce store into an app using Swipecart? Once you subscribe to Swipecart, you can make your e-commerce app with all the features you want. You do not need to learn anything to use Swipecart. You can create an app just by adding features using the drag-and-drop functionality.

If you aren’t sure about making a Shopify mobile app from scratch, you can choose from a host of templates to begin with. Also, you are getting a mobile app made at 1/10th the cost by DIY than hiring and managing a mobile app development team.

Why is Swipecart recommended?

Affordable, fast, and easy to use. You can make a single app for both Android and iOS platforms. No need to liaise with multiple professionals. You can get a mobile app made by Doing-It-Yourself. If you aren’t sure how your app should look, you can always use the many in-built templates available. Once you’re done, you can upload the app to your Play Store account. You can make an e-commerce app for free and choose to pay for additional services as per your requirements. You are free to update your app with any other functionality that you need. With segmented mobile app push notifications, you have the flexibility to guide your customers towards conversions and other engagement activities. You can get quick technical assistance as and when required. You can track metrics with a marketing and user analytics dashboard. You can integrate plugins for added features.

In the end

Why should you spend thousands of dollars on conventional mobile app development when you can get the same features at a fraction of that cost? With Swipecart, you can get a mobile app made within a week instead of the months it could take with custom mobile app development. As it is said, it is better now than never. If you do not have an e-commerce store app, make one now easily with Swipecart.

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App icon: App title and description: App image: App category: App ratings & reviews: App downloads: App linking: Conclusion

App development doesn’t necessarily guarantee the success of your app. It depends on your marketing strategies and how end-users respond to your app. When you market your app to a relevant audience, it gets more downloads. And then, if your app development is good and the app is rich in UI/UX, it helps to boost mobile app traffic, in turn, getting you more revenues.

There is no single rule or definitive approach to boost mobile app traffic. There are, of course, proven ideas and strategies that you have to try and see if it works for you. It may be a combination of pay-per-click marketing and organic strategies. You never know what may work in your favor until you try. Sometimes, social media marketing may be apt for your mobile app promotion. It depends on your app and the target audience.  It also depends on where your audience is and what type of online content they prefer so that your marketing is visible to them.

Here’s our take on ways to increase mobile app traffic and revenue.

App store optimization

Similar to SEO, app store optimization (ASO) is about optimizing your app profile to rank it better in the Play Store/App Store search results. Prioritizing your app store optimization increases the visibility of your app in the marketplace.

The mobile app icon is the first thing a viewer sees in the app store. So make sure to create an icon that is visually appealing.

Search for keywords relevant to your mobile app using the Google Ads keyword tool or any other keyword finder. Use the most suitable keyword in the title. Optimize the keywords in the app description. Insert emojis (do not stuff the description with emojis) in it to make it more attractive and engaging. Think from a user’s perspective and write the description accordingly.

Screenshots of your app is a good way to introduce the app visually to the audience. A short fun and engaging explainer demo video will also make the viewers aware of what they can expect in your app. This will give them the confidence to download the app.

You have to select an app category when you submit it to the App/Play Store. Make sure to select a category that’s relevant but not overly saturated.

Good ratings and positive reviews help to boost mobile app traffic. You can do this by prompting users at key moments to post reviews of the app. Interact with users who have given negative reviews. Take accountability and help them to resolve the issue. Good customer support will go a long way in increasing credibility.

Your app ranking is also dependent on how many people downloaded the app. While initially, it may be challenging to get huge traffic, make sure that it is seeing a consistent rise.

Try to increase links to your app. Social media is a good way to promote your app and earn backlinks. Paid ads get the initial traffic but consistency has to be maintained through organic strategies too. 

2. Website and blogs

An app has a limited scope of being searched. So, create a dedicated website to expand the reach of your app and target potential customers. If you have a business website, you can create a separate page for your app and write content for it. Upload a demo video on the website. Include blogs for your app to increase visibility on search engines. Write about the various uses of your app to get the attention of users searching for topics related to your services.    

3. Social media sharing

Globally, there are around 4 billion social media users. It’s important to be on social media actually much before you even launch your app. Create a separate account for the app on various social media platforms. Identify your audience and engage with them consistently. Generate a pre launch teaser, grow brand awareness, and promote new and improved features. Social media marketing is a popular way to create an instant buzz around the app release. Keep posting user-generated content on social media accounts. This content can be in the form of reviews, ratings, and experiences. The social proof increases credibility for your app. Use trending hashtags and generate content around it.    

4. Paid campaigns

Paid campaigns or pay-per-click marketing is a great way to reach the target audience easily. Promoted content on social media platforms such as YouTube, Instagram, and Facebook gets people to try your app. Social media marketing through influencers is one more segment that you should explore to promote your app on Snapchat, Tik Tok, and Instagram. Similarly, targeting relevant audiences through banner ads or display ads on Google will get you the desired results

5. Retargeting Ads

Use retargeting ads, a form of pay-per-click marketing, to target people who have paid you a visit but have not yet committed to a download. Such people will begin to see ads for your app on Google, Facebook, and other websites that support Google Ads. As per surveys conducted by various companies, retargeting ads have a conversion rate of 70% which is a ten times higher click-through rate than display ads.

App development is half the task done. The app needs traffic and revenues. This can be attained through a well-planned ASO and app marketing strategy.

Organic app marketing gives results in the long-term, while pay-per-click marketing increases brand awareness and boosts mobile app traffic instantly.

Social media marketing is another quick and easy way to get users to download your app. There are countless strategies to boost mobile app traffic. But it is your duty to test these and adapt those that are best suited for your app.

It is in your best interest to hire the services of app development companies. They handle everything from creating an app to its launch and marketing. Each app is different and it needs an expert to promote it and thus increase mobile app traffic and revenue.        

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Without an online presence, it is impossible to sustain any business. Relying solely on word of mouth does not work, you have to have a consistent and relevant presence online. Many small businesses have been slow to go online; primarily because they did not have the right infrastructure or were putting it off due to various reasons. 

Only now, many of them are embracing eCommerce mobile app development in the right earnest. They are now realizing the untapped potential a mobile app and e-commerce store can give them. 

9 Benefits of e-commerce mobile app development for small businesses

Tailored marketing towards each potential customer- This is perhaps the biggest benefit of e-commerce app development. Based on the way they use the mobile app and other purchasing and usage behavior, small businesses can come up with tailored marketing opportunities to push products to new customers from the app itself. These days, even small brick-and-mortar retailers have their own mobile apps, increasing their reach from a local retailer to a potential international presence.

Lead generation and business conversion- A mobile app is perhaps the biggest asset for a small business aiming to expand operations. It acts as a virtual sales magnet that does its work without constant surveillance. This lead-churner helps small business owners convert potential leads without much follow-up.

Ease of operations- An e-commerce mobile app automates many manual processes that take time and effort. This could be automatically keeping records of sales, discounts and offers, inventory management, and much more. An e-commerce app along with a back-end web portal can help small businesses save costs that would have gone into recruitment, training, and compliance.

Better customer loyalty-  There are millions of websites catering to your niche on the internet. Even if your customer visits your e-commerce website, there is no guarantee he’ll purchase as he could choose the next ranked website. When a customer downloads the app, it remains under his watch and he will visit the app the next time he wants to buy something that interests him. 

Tapping the potential of on-demand mobile applications- Apps for nearly everything can be found on the app store- this includes on-demand services of a barber, electrician, housemaid services, beautician, and practically any other service you may need.

Even if you have only a website, you can convert it to a mobile app easily to tap into the potential for on-demand services. Another option would be to use service app aggregators to reach out to those who need your service.

Informed decision-making based on data- When it comes to making important business decisions, the purchasing behavior and other crucial data from the app would help you make an informed decision. For instance, you could choose to run a promotional campaign for Christmas based on what your customers bought during previous festival campaigns and what products were most popular last Christmas.

A platform to encourage people to make purchases- With the help of push notifications, you can encourage people to make purchases via discounts, offers, and much more. Tracking customer behavior, purchasing behavior and other demographics of the customers, you can encourage your customers to make purchases as and when needed.

Social media sharing benefits- You can encourage your customers to share recent purchases or products. This is a free form of marketing that can help you to increase your business’ reach. These genuine recommendations, reviews, and evaluations can help you increase business leads without lifting a finger.

Reduced costs- A mobile app is convenient to use and straightforward. Though there could be high costs in the short term, you can recover these with consistent investments in the mobile app. In the long run, mobile apps would help reduce operational costs for your company. For instance, instead of hiring someone to process documents, your e-commerce app could get this done automatically.

Sum Up

We are now in a time where a mobile application is indispensable to any business desiring for growth. Mobile app developers, therefore, are in high demand. You need to make sure to choose the right mobile app development company for a satisfactory and state-of-the-art mobile app that would be your biggest business asset.