#AdForm

[son-bankacilik-finans-haberleri]

Dijitalde Başarı, Her Kanaldan Akan Tek Bir Deneyimde Saklı 2025’in dijital pazarlama sahnesinde öne çıkmak isteyen markalar için oyun değişti: Tüketici artık mobilde, televizyonda, sosyal medyada ve fiziksel mağazada a...

[sigortacilik-haberleri]

Dijitalde Başarı, Her Kanaldan Akan Tek Bir Deneyimde Saklı 2025’in dijital pazarlama sahnesinde öne çıkmak isteyen markalar için oyun değişti: Tüketici artık mobilde, televizyonda, sosyal medyada ve fiziksel mağazada a...

[sigorta-sektoru]

Dijitalde Başarı, Her Kanaldan Akan Tek Bir Deneyimde Saklı 2025’in dijital pazarlama sahnesinde öne çıkmak isteyen markalar için oyun değişti: Tüketici artık mobilde, televizyonda, sosyal medyada ve fiziksel mağazada a...

[sigorta-haberleri]

Dijitalde Başarı, Her Kanaldan Akan Tek Bir Deneyimde Saklı 2025’in dijital pazarlama sahnesinde öne çıkmak isteyen markalar için oyun değişti: Tüketici artık mobilde, televizyonda, sosyal medyada ve fiziksel mağazada a...

[kariyerim-ve-egitim-hayatim]

Dijitalde Başarı, Her Kanaldan Akan Tek Bir Deneyimde Saklı 2025’in dijital pazarlama sahnesinde öne çıkmak isteyen markalar için oyun değişti: Tüketici artık mobilde, televizyonda, sosyal medyada ve fiziksel mağazada a...

[is-ve-kariyer-dunyasi-haberleri]

Dijitalde Başarı, Her Kanaldan Akan Tek Bir Deneyimde Saklı 2025’in dijital pazarlama sahnesinde öne çıkmak isteyen markalar için oyun değişti: Tüketici artık mobilde, televizyonda, sosyal medyada ve fiziksel mağazada a...

[if-haber]

Dijitalde Başarı, Her Kanaldan Akan Tek Bir Deneyimde Saklı 2025’in dijital pazarlama sahnesinde öne çıkmak isteyen markalar için oyun değişti: Tüketici artık mobilde, televizyonda, sosyal medyada ve fiziksel mağazada a...

[haberler-sigorta]

Dijitalde Başarı, Her Kanaldan Akan Tek Bir Deneyimde Saklı 2025’in dijital pazarlama sahnesinde öne çıkmak isteyen markalar için oyun değişti: Tüketici artık mobilde, televizyonda, sosyal medyada ve fiziksel mağazada a...

[finans-ve-bankacilik-haberleri]

Dijitalde Başarı, Her Kanaldan Akan Tek Bir Deneyimde Saklı 2025’in dijital pazarlama sahnesinde öne çıkmak isteyen markalar için oyun değişti: Tüketici artık mobilde, televizyonda, sosyal medyada ve fiziksel mağazada a...

[egitim-ve-is-hayati]

Dijitalde Başarı, Her Kanaldan Akan Tek Bir Deneyimde Saklı 2025’in dijital pazarlama sahnesinde öne çıkmak isteyen markalar için oyun değişti: Tüketici artık mobilde, televizyonda, sosyal medyada ve fiziksel mağazada a...

[egitim-kariyer-haber]

Dijitalde Başarı, Her Kanaldan Akan Tek Bir Deneyimde Saklı 2025’in dijital pazarlama sahnesinde öne çıkmak isteyen markalar için oyun değişti: Tüketici artık mobilde, televizyonda, sosyal medyada ve fiziksel mağazada a...

[bankacilik-ve-finans-haberleri]

Dijitalde Başarı, Her Kanaldan Akan Tek Bir Deneyimde Saklı 2025’in dijital pazarlama sahnesinde öne çıkmak isteyen markalar için oyun değişti: Tüketici artık mobilde, televizyonda, sosyal medyada ve fiziksel mağazada a...

[bankacilik-finans-haberleri]

Dijitalde Başarı, Her Kanaldan Akan Tek Bir Deneyimde Saklı 2025’in dijital pazarlama sahnesinde öne çıkmak isteyen markalar için oyun değişti: Tüketici artık mobilde, televizyonda, sosyal medyada ve fiziksel mağazada a...

[hackvertiser]

Xandr, la fin d'un mythe?

En 2007, dans la foulée de la naissance du RTB (Real-Time Bidding) permettant d'acheter aux enchères des impressions publicitaires sur le web et le mobile, naissait Appnexus, l'un des premiers DSP (Demand-Side Platform) permettant aux acheteurs de diffuser leurs campagnes sur un inventaire large et varié, aux enchères et avec des options de ciblage (géolocalisation, blocklists, jour/heure et autres datas, y compris datas tierces).

Résultat: Google met la main sur les emplacements les plus premium, avec une priorité maximale (le fameux "first look"), une prérogative longtemps détenue par des acteurs comme Criteo qui n'est désormais plus que l'ombre de lui-même dans ce marché du display programmatique.

Xandr a de beaux restes: des SSP (Supply-Side Platforms, autrefois appelés "Ad Exchanges"), dont son propre SSP encore utilisé par de nombreuses régies, notamment en France (Mediasquare, Prisma Media, Webedia, Figaro medias), mais qui vendent aussi sur d'autres plateformes, à Google et à des clients en direct. Xandr se console avec son inventaire propriétaire (MSN) et le partenariat historique avec Yahoo! mais trop de facteurs viennent perturber la performance et la lisibilité des performances de ces campagnes, incitant les annonceurs à reporter leurs budgets vers des leviers "plus sûrs" et notamment les produits de la galaxie Alphabet/Google mais aussi le Paid Social, que ce soit sur Meta (Facebook, Instagram...) ou d'autres (X, SnapChat, Pinterest, TikTok...)

Et la CTV alors?

Le pari de la CTV, comme jadis celui du mobile, prend du temps à se concrétiser. Techniquement, tout est prêt pour la diffusion de campagnes sur des TV connectées et autres devices video. Mais la concurrence de la TV linéaire est toujours présente car son impact sur les consommateurs est immédiat, palpable, pour un CMO comme pour son CEO ou même son CFO qui a plus de chances de voir sa marque apparaître sur le petit écran comme des millions d'autres français.

Ce qui risque de changer la donne, c'est l'AI. Les nouveautés dans le domaine de l'intelligence artificielle ne manquent pas et "AI" ou "IA" deviennent des buzzwords mis à toutes les sauces, qu'on parle de recettes de cuisine, de téléphonie, d'éducation ou d'automobile. Mais ici, l'application IA qui nous intéresse est celle, comme Sora de OpenAI, qui sera en capacité de produire de petits films de 10, 15, 20 ou 30 secondes, à très peu de frais et donc accessible à la multitude des annonceurs "SMB" (Small & Medium Businesses).

Alors qu'actuellement les frais de création peuvent représenter jusqu'à 50% de la campagne, ils tomberont à quasi 0, laissant le reliquat de budget à la diffusion sur les plateformes video, des box TV aux TV connectées, des smartphones aux plateformes de streaming comme Netflix (disponible via Xandr justement) et Amazon Prime.

Résultat: Google met la main sur les emplacements les plus premium, avec une priorité maximale (le fameux "first look"), une prérogative longtemps détenue par des acteurs comme Criteo qui n'est désormais plus que l'ombre de lui-même dans ce marché du display programmatique.

Xandr a de beaux restes: des SSP (Supply-Side Platforms, autrefois appelés "Ad Exchanges"), dont son propre SSP encore utilisé par de nombreuses régies, notamment en France (Mediasquare, Prisma Media, Webedia, Figaro medias), mais qui vendent aussi sur d'autres plateformes, à Google et à des clients en direct. Xandr se console avec son inventaire propriétaire (MSN) et le partenariat historique avec Yahoo! mais trop de facteurs viennent perturber la performance et la lisibilité des performances de ces campagnes, incitant les annonceurs à reporter leurs budgets vers des leviers "plus sûrs" et notamment lesproduits de la galaxie Alphabet/Google mais aussi le Paid Social, que ce soit sur Meta (Facebook, Instagram...) ou d'autres (X, SnapChat, Pinterest, TikTok...)

Et la CTV alors?

Le pari de la CTV, comme jadis celui du mobile, prend du temps à se concrétiser. Techniquement, tout est prêt pour la diffusion de campagnes sur des TV connectées et autres devices video. Mais la concurrence de la TV linéaire est toujours présente car son impact sur les consommateurs est immédiat, palpable, pour un CMO comme pour son CEO ou même son CFO qui a plus de chances de voir sa marque apparaitre sur le petit écran comme des millions d'autres français.

Ce qui risque de changer la donne, c'est l'AI. Les nouveautés dans le domaine de l'intelligence artificielle ne manquent pas et "AI" ou "IA" deviennent des buzzwords mis à toutes les sauces, qu'on parle de recettes de cuisine, de téléphonie, d'éducation ou d'automobile. Mais ici, l'application IA qui nous interesse est celle, comme Sora de OpenAI, qui sera en capacité de produire de petits films de 10, 15, 20 ou 30 secondes, à très peu de frais et donc accessible à la multitude des annonceurs "SMB" (Small & Medium Businesses).

Alors qu'actuellement les frais de création peuvent représenter jusqu'à 50% de la campagne, ils tomberont à quasi 0, laissant le reliquat de budget à la diffusion sur les plateformes video, des box TV aux TV connectées, des smartphones aux plateformes de streaming comme Netflix (disponible via Xandr justement) et Amazon Prime.

En attendant que les prompts deviennent le langage des créatifs, le monde du display programmatique doit faire le dos rond, en espérant également que les régulateurs, aux US comme dans l'Union Européenne, ne s'intéressent aux "dirty little secrets" de Google. Mais avec l'influence grandissante des milliardaires de la tech, il y a peu de chances que l'administration US ne fasse tomber des empires. du digital. On passe ainsi d'un extrême à l'autre sans se soucier des détails et surtout de ce qui rend le virtuel vertueux. Sic transit gloria mundi...

[techviewindustry]

Demand Side Platform Market 2025 Outlook: Opportunities in a Rapidly Evolving Landscape

The recently released Fortune Business Insights research on the Global Demand Side Platform Market survey report provides facts and statistics regarding market structure and size. Global Demand Side Platform Market Size 2025 Research report presents an in-depth analysis of the Global Market size, growth, share, segments, manufacturers, and forecast, competition landscape and growth opportunity. The research’s goal is to provide market data and strategic insights to help decision-makers make educated investment decisions while also identifying potential gaps and development possibilities.

Get Sample PDF Brochure: https://www.fortunebusinessinsights.com/enquiry/request-sample-pdf/104793

Companies Profiled in the Global Demand Side Platform Market:

Alphabet Inc. (U.S.)

com, Inc. (U.S.)

Adobe Inc. (U.S.)

The TradeDesk, Inc. (U.S.)

MediaMath Inc. (U.S.)

Adform (Denmark)

Xandr (Microsoft) (U.S.)

SmartyAds (U.S.)

Gourmet Ads (Australia)

Basis Technologies (U.S.)

Increased Ad Transactions on OTT and Connected TV Platforms to Drive Market Growth

Platforms, such as CTV and OTT, play a crucial influence in the strategy taken by advertisement inventories as they employ new methods such as target audience reach and device marketing. Demand side platforms let businesses promote brand mentions through these channels and expand their options while giving them full control over their advertising campaigns. Additionally, video is a highly engaging and customized ad medium that helps advertisers effectively accomplish their marketing objectives.

What exactly is included in the Report?

– Industry Trends and Developments: In this section, the authors of the research discuss the significant trends and developments that are occurring in the Demand Side Platform Market place, as well as their expected impact on the overall growth.

– Analysis of the industry’s size and forecast: The industry analysts have provided information on the size of the industry from both a value and volume standpoint, including historical, present and projected figures.

– Future Prospects: In this portion of the study market participants are presented with information about the prospects that the Demand Side Platform Market is likely to supply them with.

– The Competitive Landscape: This section of the study sheds light on the competitive landscape of the Demand Side Platform Market by examining the important strategies implemented by vendors to strengthen their position in the global market.

– Study on Industry Segmentation: This section of the study contains a detailed overview of the important Demand Side Platform Market segments, which include product type, application, and vertical, among others.

– In-Depth Regional Analysis: Vendors are provided with in-depth information about high-growth regions and their particular countries, allowing them to place their money in more profitable areas.

This Report Answers the Following Questions:

What are the Demand Side Platform Market growth drivers, hindrances, and dynamics?

Which companies would lead the market by generating the largest revenue?

How will the companies surge the processes adoption amid the COVID-19 pandemic?

Which region and segment would dominate the Demand Side Platform Market in the coming years?

Demand Side Platform Market Segments:

By Type

Self Service

Full/Managed Service

By Channel

Display

Mobile

Video

Native

Table Of Content:

1. Introduction 1.1. Research Scope 1.2. Market Segmentation 1.3. Research Methodology 1.4. Definitions and Assumptions

2. Executive Summary

3. Market Dynamics 3.1. Market Drivers 3.2. Market Restraints 3.3. Market Opportunities

4. Key Insights 4.1 Global Statistics — Key Countries 4.2 New Product Launches 4.3 Pipeline Analysis 4.4 Regulatory Scenario — Key Countries 4.5 Recent Industry Developments — Partnerships, Mergers & Acquisitions

5. Global Demand Side Platform Market Analysis, Insights and Forecast 5.1. Key Findings/ Summary 5.2. Market Analysis — By Product Type 5.3. Market Analysis — By Distribution Channel 5.4. Market Analysis — By Countries/Sub-regions

……………

11. Competitive Analysis 11.1. Key Industry Developments 11.2. Global Market Share Analysis 11.3. Competition Dashboard 11.4. Comparative Analysis — Major Players

12. Company Profiles

12.1 Overview 12.2 Products & Services 12.3 SWOT Analysis 12.4 Recent developments 12.5 Major Investments 12.6 Regional Market Size and Demand

13. Strategic Recommendations

TOC Continued……………….

About Us:

Fortune Business Insights™ Delivers Accurate Data And Innovative Corporate Analysis, Helping Organizations Of All Sizes Make Appropriate Decisions. We Tailor Novel Solutions For Our Clients, Assisting Them To Address Various Challenges Distinct To Their Businesses. Our Aim Is To Empower Them With Holistic Market Intelligence, Providing A Granular Overview Of The Market They Are Operating In.

Contact Us:

Fortune Business Insights™ Pvt. Ltd.

US:+1 424 253 0390

UK:+44 2071 939123

APAC:+91 744 740 1245

Email:Sales@Fortunebusinessinsights.Com

[zorbis]

Programmatic Advertising: Meaning, Benefits, and Top Platforms in 2024

Programmatic advertising refers to the automated buying and selling of digital advertising impressions in real time through exchanges. Rather than manually negotiating deals, programmatic relies on sophisticated software and algorithms to purchase ad inventory on a per-impression basis.

Programmatic emerged in the early 2000s as a more efficient way to buy and sell online ad inventory at scale. Instead of traditional insertion orders, buyers could leverage automation and data to optimize campaigns in real time. According to Statista, global programmatic ad spending reached over $546 billion in 2023, making up 72% of all digital display ad spending.

The key players in programmatic advertising include:

Demand-side platforms (DSPs) - Allow buyers to manage ad campaigns and bid on ad inventory

Sell-side platforms (SSPs) - Helps publishers sell ad inventory programmatically

Ad exchanges - Digital marketplaces that facilitate auction-based trading of ad impressions

Together, these platforms automate media buying and selling, powered by real-time bidding, data, and advanced algorithms to optimize performance for both publishers and advertisers.

Benefits of Programmatic Advertising

Programmatic advertising provides several key benefits compared to traditional digital advertising methods.

First, automation and real-time bidding enable a more efficient ad-buying process. Rather than negotiating set fees, programmatic allows you to bid on each impression as it becomes available. This dynamic pricing model results in better value.

Programmatic also improves targeting capabilities. By leveraging audience data and advanced analytics, you can zero in on your highest-value customers and avoid wasting money on irrelevant placements.

Regarding performance, programmatic consistently delivers a higher ROI than other digital formats. According to ROI Revolution, the average programmatic campaign ROI ranged between 122-600% in recent years. With the ability to optimize spending daily, programmatic makes it easier to improve results over time.

Programmatic buying also provides more flexibility to adjust your strategies based on learning. You can pause underperforming inventory or aument promising areas. This agility allows for ongoing optimization.

Finally, programmatic gives marketers access to granular insights and analytics. Detailed reporting on impressions, clicks, conversions, and more enables you to understand what's working at a micro level.

With programmatic automation, advanced targeting, superior ROI, flexibility, and analytics, it's clear why more budget dollars are shifting in this direction.

Top Programmatic Platforms and Tools for 2024

To maximize programmatic advertising effectiveness in 2024, marketers should leverage leading platforms across the ecosystem, including:

DSPs (Demand-Side Platforms)

DSPs allow buyers to manage media buys programmatically across publishers, exchanges, and SSPs. Top DSPs for 2024 include:

The Trade Desk

MediaMath

Adform

DSPs like The Trade Desk www.thetradedesk.com offer robust targeting, optimization, and reporting capabilities to extract maximal value from programmatic.

SSPs (Supply-Side Platforms)

SSPs aggregate ad inventory supply and make it available to buyers via the programmatic ecosystem. Leading SSPs are:

PubMatic

Rubicon Project

Top SSPs like PubMatic pubmatic.com provide key technology to monetize publisher inventory programmatically.

Ad Exchanges

Ad exchanges facilitate the buying and selling of media between DSPs and SSPs. Major players are:

Google AdX

AppNexus

Exchanges like Google AdX offer programmatic transaction capabilities at a massive scale.

Data Management Platforms

DMPs aggregate first-party data for targeted ad buys. Core platforms include:

Adobe Audience Manager

Oracle BlueKai

Analytics Platforms

Analytics tools provide campaign performance measurement and optimization. Leaders are:

Google Analytics

Adobe Analytics

Ad Verification Tools

Ad verification maximizes quality and prevents fraud. Top options:

DoubleVerify

Integral Ad Science

Conclusion

In conclusion, programmatic advertising revolutionizes the digital marketing arena, automating transactions via DSPs, SSPs, and ad exchanges. Its benefits include dynamic pricing, enhanced targeting, superior ROI, flexibility, and granular analytics. Top platforms like The Trade Desk, PubMatic, and Google AdX dominate in 2024, offering robust features for optimal programmatic success. Utilizing DMPs, analytics tools, and ad verification further amplifies campaign efficiency. As programmatic reshapes the future, businesses must harness these platforms for maximum impact and stay at the forefront of digital advertising trends.