#AdFraudProtection

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Effortless Ad Campaign Management: Simplified with Our Ad Server and Network Setup Services

Are you ready to take your advertising campaigns to the next level? With Effortless Ad Campaign Management, you can streamline and optimize your ad operations like never before. Our Ad Server Setup and Ad Network Setup services are designed to make your ad management seamless and efficient, no matter the scale of your business.

What We Offer:

Ad Server Setup:Custom Ad Server Configuration: We provide a tailored ad server setup that fits your unique needs, ensuring maximum ad performance and management.Real-Time Reporting: Our system allows you to track ad performance, user engagement, and conversions with detailed analytics, helping you make data-driven decisions.Targeted Ad Delivery: Our advanced targeting capabilities allow you to deliver ads based on demographics, geography, interests, and user behaviors to optimize ad reach.Brand Safety & Fraud Protection: We implement industry-leading measures to protect your ads from fraud and ensure your campaigns run smoothly.

Ad Network Setup:Multi-Channel Ad Network Integration: We set up and integrate your own ad network, enabling you to deliver ads across various platforms and devices (desktop, mobile, video, display).Revenue Maximization: Our setup ensures you can attract premium advertisers while managing ad inventory efficiently.Inventory Management: We provide powerful tools to manage your ad space, allowing for effective inventory allocation and reducing wasted impressions.Publisher Management: Our system facilitates seamless relationships with your publishers, making it easy to onboard new partners, monitor performance, and ensure payment transparency.

SSP (Supply-Side Platform) Setup:Monetize Your Ad Inventory: With an SSP setup, you gain the ability to automate ad sales and maximize revenue by connecting your inventory to multiple demand sources.Real-Time Bidding (RTB): Get access to a dynamic and competitive bidding environment, ensuring the best possible prices for your ad inventory.Demand Optimization: We help integrate your SSP with various demand-side platforms (DSPs), allowing for efficient price discovery and maximizing your ad revenue.

DSP (Demand-Side Platform) Setup:Programmatic Advertising: We integrate DSP capabilities to allow advertisers to buy ad space programmatically. You can bid on impressions in real-time, targeting the right audience at the right moment.Audience Segmentation: Utilize advanced targeting and data analysis to ensure your ads reach the most relevant users, improving your campaign ROI.Cross-Channel Campaign Management: Manage campaigns across multiple channels, from display and mobile ads to video and native ads, all from a single DSP interface.Advanced Reporting & Optimization: Optimize ad campaigns in real time with detailed reporting on campaign performance, ensuring you achieve your advertising goals.

Why Choose Our Service?

Expert Setup: Our team has years of experience in setting up and managing ad servers, networks, SSPs, and DSPs.

Tailored Solutions: Every business is unique, so we provide customized solutions that align with your goals and business needs.

End-to-End Support: From initial setup to ongoing management, our support ensures that your ad campaigns run smoothly and efficiently.

Maximized Revenue: With our optimized setups, you can ensure better monetization and higher revenue from your ad inventory.

Ready to streamline your ad campaigns and achieve better results? Contact us today to learn more about our Ad Server Setup, Ad Network Setup, SSP, and DSP services.

📞 Contact us now +91 97521 00980

🔗 Kiaan Technology(Pvt.Ltd)| IT Service

👉 Ready to own your ad space? Let’s get started! 🚀

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Is your CTV Ads Budget ROI Optimized with Ad Fraud Detection?

Connected TV (CTV) ads have emerged as a powerful digital advertising medium for brands looking to engage in a more targeted and interactive manner. As CTV viewing time has doubled over the last four years, CTV ad spending is also projected to reach $27.47 billion. 

Some of the popular CTV platforms for advertising are Roku, Amazon Fire TV, Apple TV, etc. The radical shift in viewership from traditional TV to streaming TV has opened this great opportunity. However, the opportunity is coupled with threats and challenges to ensure the integrity of ad traffic. Advertisers spending on CTV ads risk wasting precious ad budgets on illegitimate views and impressions, ultimately diminishing their return on investment (ROI).  

According to a recent study, in the second quarter of 2024, 19.4% of programmatic ad traffic to CTVs was invalid worldwide. To protect CTV ad campaigns, automation with advanced processes and AI ML-powered solutions is necessary.  

Let’s dwell deeper and explore why validating ad traffic is essential for CTV campaigns and how it can significantly enhance your advertising effectiveness and profitability.   Click here to read more about CTV Ads

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Ad Fraud Prevention across Programmatic advertising landscape in the USA

Programmatic has become the powerhouse behind ad placements in the U.S. However, alongside its growth, ad fraud has also skyrocketed, posing a significant challenge for brands trying to make the most of their digital ad spending. Ad fraud costs U.S. advertisers billions each year, and the automated process makes it increasingly difficult to detect and prevent.  

According to mFilterIt reports, bot traffic remains one of the biggest culprits, making up an estimated 20-25% of programmatic ad impressions. Meanwhile, the ANA report says low-quality “made-for-advertising” (MFA) sites account for roughly 10-15% of programmatic spending, delivering little value as they exist solely to serve ads on poorly engaging or irrelevant content. Even the burgeoning Connected TV (CTV) sector isn’t immune, with up to 17% of CTV programmatic impressions deemed fraudulent. Ad fraud solution with integrated brand safety is the key to optimizing programmatic ad campaigns. 

Are you aware of fraudulent or invalid traffic in your programmatic ad campaigns? The need for full-funnel protection with AI, ML-driven solutions, and real-time analysis, has never been greater. 

Click here to read more about programmatic advertising

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How Does Impression Fraud Affect Ad Campaigns? 

High impressions but low app installs or conversions? Wondering what’s wrong with your ad campaign? You are getting a high number of clicks, and a good number of impressions but not getting the expected returns.  

The problem lies in your traffic. It must be plagued with invalid impressions with wave of Bot traffic riding the high wave and leading to inflated numbers. Your ad campaign is infested with impression fraud! 

What Is Impression Fraud? 

Impressions are like a currency of engagement in digital advertising and impression frauds are robbing advertisers of that genuine engagement. Impression fraud is tactic of inflating impressions by using Bots or scripts mimicking human behavior, misleading advertisers of engagement coming from genuine users.  

Click farm, click injection, network of Bots, ad stacking, click fraud, attribution fraud etc. are some of the techniques that are used for creating fraudulent or invalid impressions. Advertisers end up making payouts for invalid impressions that generate no value.  

Impact of Impression Fraud on Ad Campaign 

Impression fraud not only causes ad budget drain but also erodes trust among stakeholders which reverberates throughout the digital advertising ecosystem.  

Payout for Invalid Impression Drain Ad Budget 

Wastage of ad spend as it bars from reaching the genuine consumers. Inflated ad campaign metrics do not provide a clear picture. To prevent wastage of ad spend, impressions must be validated in real-time. Clean traffic can ensure advertisers only pay for genuine clicks and impressions.  

High Impressions Low ROI  

The struggle for genuine engagement results in low ROI. Invalid or fraudulent impressions dent the effectiveness of the ad campaign. Lack of transparency skewed metrics results in unexpectedly low ROI. Advertisers must ensure that their ads are placed on relevant platforms not on low-quality or made for advertising (MFA) site along with traffic validation.  

Unsafe Placement for Impressions Damage reputation 

Impression fraud has implications beyond financial losses as it dents the credibility of the product, services or brand advertised.  Both publishers and advertisers need to prevent reputational damage. Unsafe placement for impressions can tarnish brand reputation.  

How Advertisers Can Protect Ads from Impression Fraud 

To start with protect your advertising campaign by weeding out invalid traffic. The invalid traffic includes traffic from untargeted geographies, invalid devices, bot traffic, fake clicks, sophisticated invalid traffic (SIVT) etc.  

Ad Traffic Validation 

Brands and advertisers require a full funnel to protect your ad campaigns from Invalid Traffic on Web & App, and enhance ROAS (Return on Ad Spend) throughout the customer acquisition journey.  

Optimize Branding and Performance Campaign 

For Branding Campaigns or Programmatic Campaigns, brands need to monitor Frequency Cap Violations with extensive exclusion lists for Made for Ads (MFA) Sites and integrated Brand Safety.  

For Performance Campaigns, deploy a comprehensive solution to mitigate frauds in CPC, CPV, CPL web campaigns and search keywords.  

Efficient Lead Validation  

Need for effective Visit-Lead Validation with Visit analysis based on visit Intent along traffic validation to ensure validated leads are integrated into CRM.  

Adapt Location & Campaign Optimization Keywords Strategy (LOCOKS). It helps track usage and flow of brand and competition keywords.  LOCOKS strategy empowers advertisers to maximize brand visibility, increase customer engagement and drive business growth.  

Optimize App Web Plus OTT Ads 

For OTT (Over-the-Top) Ad Monitoring tracking all brands’ ad performance across OTT with real-time alerts to map competition. Also, monitor real-time updates of conversions with publishers to allow them to optimize campaigns accordingly.  

Brands need ad fraud detection in the app ecosystem as well. Ensure full funnel protection of your digital marketing campaigns across various payout format such as Cost per Click (CPC), Cost per impression (CPI), widely used these days, Cost per Install (CPI), Cost per Event (CPE), etc. Advertisers end up making payout for invalid or fraudulent traffic which lead to wastage of ad budget drains.  

Enhance Advertising capabilities 

Brands need a solution that has capabilities to identify Device ID Reputation, ensure Impression Integrity, Click Integrity, and prevent Referral & Incent Fraud Solution, optimize performance and leads for Retargeting and provide solution for ads in OEMs, the advertiser platforms built by device manufacturers, mobile carriers, and retailers. 

Proactive monitoring and optimization are key components of anti-fraud strategy. Brands should continuously monitor campaign performance, analyzing data to identify anomalies and suspicious patterns in real time.   

Prioritizing transparency and accountability in advertising practices can foster trust and transparency in ad campaigns. Transparency enhances accountability and serves as a deterrent to fraudulent activity. 

Conclusion – Build fraud Free ecosystem 

Impressions are the currency that needs to be wisely earned from a genuine source to prevent the wastage of ad spend and efforts of advertisers. The menace of impression fraud poses a formidable challenge with far-reaching consequences damaging brand reputation, skewing campaign metrics, wastage of ad spend and leading to trust erosion across the advertising ecosystem.  

Proactive measures and strategic decisions can help brands and advertisers to fortify their defenses. It can also mitigate the risks.  

First and foremost, prioritize ad fraud detection, detect and filter out invalid traffic, and utilize AI/ML-driven tech, and sophisticated tools to combat fraudulent activity. With a solution capable of being tailored to different campaign types and platforms, advertisers can safeguard their investments more efficiently and effectively. 

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Covid-19 brought the entire world to a pause. At the same time, it also either forced or allowed businesses to get into new areas. Everything got to a standstill in digital space, like the physical world. However, digital was the first to resume as it inherited the new standard properties, which included social distancing, less human interactions, and a relatively sanitized and cleaned logistics chain.

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A study recently talked about how brands and marketers are losing money to ad fraud with estimates reaching as high as $100 billion by 2023. And it’s not just the advertisers who’re losing revenue due to such fraudulent activities. Publishers stand to lose a lot more when web fraud divert ad spends from high-quality websites to fraudulent ones. The loss of revenue coupled with losing trust in the publisher affects the entire ad campaign tactics for all the stakeholders in the ad ecosystem...

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The pandemic brought a massive shift in the behavior of a shopper. When the entire world was inside their homes, eCommerce brands became the talk of the town. Every retailer wants to be seen online to reach their desired target audience. During this time, the trend of resellers also took a high pace. A reseller is a person who buys the product in bulk from a wholesaler or retailer and sells it to their own audience usually at a profit...

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The pandemic brought a massive shift in the behavior of a shopper. When the entire world was inside their homes, eCommerce brands became the talk of the town. Every retailer wants to be seen online to reach their desired target audience. During this time, the trend of resellers also took a high pace. A reseller is a person who buys the product in bulk from a wholesaler or retailer and sells it to their own audience usually at a profit.

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Domain spoofing is a criminal act of impersonating a high-quality platform using a low-quality website to obtain programmatic bids. In Sep 2020, MultiTerra was accused of obtaining a monthly revenue of $1 million by using this malicious method for their ad inventory. The organization is a top-rated ad publisher on mobile and connected TVs or CTVs. The key reason for the attack was high CPMs or ad rates...

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Programmatic has brought a revolutionary change in digital advertising. With its complete automation process, it has made it easier for advertisers to get the best place for their ads. However, every change comes with its own set of challenges. It is a challenging decision for an advertiser to make a move toward the big and promising world of real-time bidding advertising. All the things are shiny, but certainly, some red flags can be avoided to get the best returns on the ad spends...