#frequencycapping

[mfilterit]

Ad Fraud Prevention across Programmatic advertising landscape in the USA

Programmatic has become the powerhouse behind ad placements in the U.S. However, alongside its growth, ad fraud has also skyrocketed, posing a significant challenge for brands trying to make the most of their digital ad spending. Ad fraud costs U.S. advertisers billions each year, and the automated process makes it increasingly difficult to detect and prevent.  

According to mFilterIt reports, bot traffic remains one of the biggest culprits, making up an estimated 20-25% of programmatic ad impressions. Meanwhile, the ANA report says low-quality “made-for-advertising” (MFA) sites account for roughly 10-15% of programmatic spending, delivering little value as they exist solely to serve ads on poorly engaging or irrelevant content. Even the burgeoning Connected TV (CTV) sector isn’t immune, with up to 17% of CTV programmatic impressions deemed fraudulent. Ad fraud solution with integrated brand safety is the key to optimizing programmatic ad campaigns. 

Are you aware of fraudulent or invalid traffic in your programmatic ad campaigns? The need for full-funnel protection with AI, ML-driven solutions, and real-time analysis, has never been greater. 

Click here to read more about programmatic advertising

[greenadsglobal-blog]

The Leader’s Desk #5 Meta’s Frequency Capping and its Impact on WhatsApp Business API Campaigns.

For more insights: https://www.greenadsglobal.com/why-your-whatsapp-marketing-messages-are-failing-understanding-error-code-131026-and-exploring-rcs-as-an-alternative/

[godigitalplan]

Frequency capping is a way to manage how many times your ads appear in front of an individual. Follow- @godigitalplan . . . . . . . #godigitalplan #frequency #frequencies #frequencycapping #Google #googleadwords #googleleads #googleadvertising #googleadsexpert #googleranking #digitalmarketingskills #digitalskillaf #digitallearningday #digitalmarketingtips✅ #digitalmarketingcompany #digitalmarketingforfree #digitalmarketingskill https://www.instagram.com/p/CDYFuLmHQ7a/?igshid=14607lwng32d1

[evidencen]

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What is marketing frequency capping? Frequency capping is limiting (capping) the number of times (frequency) an advertisement can be shown to a visitor or audience. ⠀ ⠀ If the frequency capping is 20 times, then after an ad has been shown to you 20 times, that ad will not be shown to you again. ⠀ ⠀ This restriction is applied to all websites that serve ads from the same advertising network.⠀ Visit me online at ProfessorEvidence.com ⠀ Click the link in the bio to get more info or copy and paste the links below. ⠀ ⠀ Click here to read the blog⠀ https://buff.ly/2EgvHAU⠀ Click here to listen to the podcast⠀ https://buff.ly/2EQ8SWP⠀ Click here to watch the video⠀ https://buff.ly/2UGfkTS⠀ ⠀ #marketing #digitalmarketing #marketingfunnel #funnel #funnelhacking #marketingfrequency #frequency #frequencycapping #facebook #facebookads #advertisement #socialmediamarketing #socialmedia #video https://www.instagram.com/p/BsBGSNRFbjC/?utm_source=ig_tumblr_share&igshid=iqmtfgas1qya

[severepenguifgc]

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[mfilterit]

Programmatic Ad fraud: The bane of the Branding Campaigns

The global programmatic advertising market size is expected to grow at a CAGR of 22.8% from 2024 to 2030. Programmatic advertising encompasses a wide range of digital channels, from walled gardens like Google and Facebook to connected television (CTV) and OTT. This variety of channels’ capacity increased the reach of advertisements to even broader groups of audiences.   

However, this wider scope of innovation has also opened the door to significant fraud, with programmatic ad fraud becoming a growing concern for marketers worldwide. With the programmatically run advertisements at $546billion in 2023 according to a Statista report, the volume of ad fraud and low-quality impressions stand at 15-20% according to mFilterIt reports.  

To make their digital campaigns a success advertisers need AI-ML driven ad fraud analytics to improve ROAS (return on ad spends) and reduce budget wastages.  Click here to read more about Programmatic Ad fraud

[mfilterit]

Programmatic Ad fraud: The bane of the Branding Campaigns

The global programmatic advertising market size is expected to grow at a CAGR of 22.8% from 2024 to 2030. Programmatic advertising encompasses a wide range of digital channels, from walled gardens like Google and Facebook to connected television (CTV) and OTT. This variety of channels’ capacity increased the reach of advertisements to even broader groups of audiences.   

However, this wider scope of innovation has also opened the door to significant fraud, with programmatic ad fraud becoming a growing concern for marketers worldwide. With the programmatically run advertisements at $546billion in 2023 according to a Statista report, the volume of ad fraud and low-quality impressions stand at 15-20% according to mFilterIt reports.  

To make their digital campaigns a success advertisers need AI-ML driven ad fraud analytics to improve ROAS (return on ad spends) and reduce budget wastages. 

To read more: Programmatic Ad fraud: The bane of the Branding Campaigns

[mfilterit]

Programmatic Ad fraud: The bane of the Branding Campaigns

Programmatic ad fraud broadly refers to the malicious practice of manipulating online ad campaigns through automated software, to generate revenue.  

Nowadays new ad platforms, trade desks and reputable walled gardens are coming into the limelight with advertisers having a positive perspective and confidence about them. This confidence stems from the fact that they have positioned themselves as platforms having a clean inventory with superior quality traffic making a differentiated mark from traditional affiliates.  

Frequency capping is when a brand sets a limit on the number of times its advertisement is displayed to a given user within a specific time frame. Breaching this leads to oversaturation, which means the ads are shown to the same users instead of reaching a broader audience. This not only wastes ad spending but also lowers the reach of the ads and the campaign’s overall efficacy, which is in violation of the objective of the branding campaign. mFilterIt has identified approx. 25% of f-cap violations depending on the campaign. 

Read more Programmatic Ad fraud: The bane of the Branding Campaigns.

[mfilterit]

Need For Frequency Capping and Transparency in The Digital Advertising Ecosystem

Reach and Frequency are the two key metrics on which the success of a brand campaign hinges. It’s like instead of conveying your message to 50 people 2 times, you are just sharing the same message 5 times to just 25 people. That results in more impressions but less reach. Therefore, ensuring frequency caps are enforced becomes paramount.

So, are your ads getting served to the same audience too many times?

Did you know a significant number of impressions are being served on a small number of devices? This challenge prevails across the OTT environments and other mobile app-based placements. This is simply due to a lack of cookie-based measurements on these (cookies don’t work on apps).Read more

[evidencen]

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What is Facebook ads? Facebook ads is an advertising platform developed by Facebook Inc. Facebook has one-third of the world population which is about 2 billion people. With such a large audience, every business is bound to find their customers on the Facebook platform. ⠀ ⠀ Facebook allows you to micro-target your exact customer based on demographics, age, sex, race, country, zip code, job titles, interests, movies, behaviors, buying habits, and many more other specific targeting options.⠀ ⠀ Click the link in the bio to get more info or copy and paste the links below. ⠀ ⠀ Click here to read the blog⠀ https://buff.ly/2EgvHAU⠀ Click here to listen to the podcast⠀ https://buff.ly/2EQ8SWP ⠀ Click here to watch the video⠀ https://buff.ly/2UGfkTS⠀ ⠀ #marketing #digitalmarketing #marketingfunnel #funnel #funnelhacking #marketingfrequency #frequency #frequencycapping #facebook #facebookads #advertisement #socialmediamarketing #socialmedia #video #fb #fbads #fbadsmarketing https://www.instagram.com/p/BrxndvYltpv/?utm_source=ig_tumblr_share&igshid=vh03tqwo1tnq