#Adobe Workfront implementation

[marketingutd]

Adobe Workfront Consulting Services: Maximize Productivity & Efficiency

In today’s fast-paced business environment, organizations need efficient project management, streamlined workflows, and enhanced team collaboration to stay competitive. Adobe Workfront consulting services help businesses implement, customize, and optimize Workfront to maximize productivity and improve operational efficiency. Whether you're looking to enhance project visibility, automate tasks, or integrate Workfront with existing tools, expert consultants ensure a seamless experience tailored to your business needs.

A successful Adobe Workfront implementation requires a strategic approach, from initial setup and configuration to ongoing optimization. Workfront consultants assess your current workflows, identify inefficiencies, and develop customized solutions that align with your goals. They help businesses automate approvals, improve task management, and leverage real-time reporting to make data-driven decisions. With expert guidance, teams can reduce manual work, minimize errors, and ensure that projects are completed on time and within budget.

One of the key benefits of Adobe Workfront consulting is the ability to integrate Workfront with Adobe Experience Cloud, CRM systems, and other enterprise tools, creating a unified work management ecosystem. This seamless integration enhances collaboration, simplifies resource allocation, and improves project tracking. Additionally, consultants provide in-depth training, ensuring teams fully adopt and utilize Workfront’s powerful features for long-term success.

By investing in Adobe Workfront consulting services, organizations gain access to best practices, industry insights, and ongoing support, helping them scale efficiently and achieve their business objectives. Whether you’re a startup looking to implement Workfront for the first time or a large enterprise needing workflow optimization, expert consultants provide the right solutions to drive success.

[dluxtechpvtlimited]

Top 10 Monday.com Alternatives and Competitors (2025 Edition)

Top 10 Monday.com Alternatives and Competitors (2025 Edition)

If you’ve ever found yourself staring at your Monday.com dashboard thinking “It’s Monday again... and I still hate it here,” you’re in good company.

Project management tools are supposed to make marketing life easier—less chaos, fewer Slack pings, no last-minute campaign chaos. But sometimes Monday.com feels more like micromanagement in rainbow colors.

Let’s break it down.

What is Monday.com?

Monday.com is a colorful, flexible, and wildly popular work operating system (Work OS) designed to help teams plan, track, and collaborate on projects.

Key Features of Monday.com:

Visual boards: Kanban, Gantt, Timeline, Calendar Automations (if-this-then-that logic) Workflows for sales, marketing, product, HR, etc. App marketplace & integrations (Slack, Google Drive, Zapier) Easy drag-and-drop interface

Sounds great, right?

Well… hold up. Because…

Why Some Marketing Teams Break Up with Monday.com

Despite the hype, here’s where Monday.com starts to feel like a "meh-day":

❌ The Cons:

Too generalized: Not built specifically for marketing or creative teams Lacks advanced proofing tools for design-heavy workflows Limited stakeholder visibility without paying for guest seats Automations = extra costs (the more you use, the more $$$) Complex reporting unless you love spreadsheets

[TL;DR: If your team runs full campaigns, handles asset approvals, coordinates with external clients, or needs reporting that makes sense to humans… Monday.com might fall short]

So… what now?

Enter: The 10 Best Monday.com Alternatives (Marketing-Friendly)

Let’s dive into the tools that marketing teams (ours included) actually like using—starting with our favorite...

🏆 1. Workfront (Our Top Recommendation)

Adobe Workfront is purpose-built for marketing, creative, and enterprise-level teams who manage campaigns, assets, approvals, and stakeholder chaos on the regular.

If Monday.com is the Ikea version of project management, Workfront is the fully furnished marketing command center.

Key Features:

Marketing-specific templates (campaigns, content calendars, product launches)

Proofing + advanced review/approval workflows

Adobe Creative Cloud integration (yup, right into Photoshop)

Detailed resource management & capacity planning

Custom dashboards & reporting for marketing KPIs

✅ Pros:

Built specifically for marketers

End-to-end asset lifecycle from request to delivery

Centralized feedback—no more chasing comments on 7 tools

Deep integrations with enterprise tools (Adobe, Jira, Salesforce)

Perfect for large teams, agencies, or in-house creative teams

❌ Cons:

Might be too powerful (read: complex) for small teams

Needs proper onboarding to shine

Custom pricing only (can be steep for small businesses)

Verdict: If your team lives and breathes marketing campaigns, content approvals, and tight deadlines—Workfront is a serious upgrade.

DLUX is a Bronze Partner with Adobe Workfront, and we’re not just implementers—we’re innovators.

DLUX + Adobe Workfront + ChatGPT 2025? Yep, We Did That.

Our DLUX Center of Excellence (COE) team has successfully integrated Adobe Workfront with ChatGPT 2025, creating intelligent workflows t

In short: we’ve taken Workfront’s project power, added AI smarts, and built the future of marketing operations on autopilot.

🎥 Want to See It in Action?

👉 Visit our website for case studies, success stories, and demos: 🔗 [https://dluxtech.com/video-library]

📺 Or explore our video walkthroughs and AI integrations here: 🔗 [https://www.youtube.com/@DLUXTECH]

2. ClickUp

ClickUp is like the Swiss Army knife of PM tools—docs, tasks, goals, time tracking, dashboards—wrapped in one flashy UI. Great for: Teams who want to customize literally everything

Standout Features:

Task hierarchy (Spaces > Folders > Lists > Tasks)

Integrated docs + whiteboards

Custom fields, statuses, and dashboards

Time tracking, goals, and OKRs

Pros: Super flexible, budget-friendly, packed with features

Cons: Steep learning curve, can feel bloated if overconfigured

Starts at: $7/user/month

3. Asana

Asana is a favorite for marketers who want to manage campaigns without micromanaging their teammates.

Great for: Marketing and content teams that love clean visuals

Pros: Gorgeous UI, timelines, project templates

Cons: Limited proofing tools, premium features locked behind paywall

Starts at: $10.99/user/month

4. Wrike

Wrike = The serious business sibling of project management. Built for enterprise-level control, with workflow customization and proofing baked in.

Pros: Tailored marketing workflows, proofing, dynamic reports

Cons: UI feels rigid, onboarding takes time

Starts at: $9.80/user/month

5. Smartsheet

Smartsheet is like Excel on caffeine. Spreadsheet meets project management, with automation and team visibility built in.

Pros: Flexible grids, conditional logic, enterprise-ready

Cons: Not intuitive for non-spreadsheet folks

Starts at: $7/user/month

6. Notion

Notion is for the docs-turned-to-do-lists gang. Beautiful pages, databases, and now project management tools that feel… fun?

Pros: All-in-one for docs + tasks, slick UI

Cons: Basic project features unless you DIY with templates

Starts at: $8/user/month

7. Trello

Simple, visual, and loved by creatives. If your team lives on sticky notes, Trello’s drag-and-drop boards feel like home.

Pros: Super intuitive, Kanban at its best

Cons: Limited scaling, weak reporting

Starts at: $5/user/month

8. Teamwork

Built for agencies and client teams. Think billable hours, time logs, and client-specific dashboards.

Pros: Great for agencies, time tracking, client permissions

Cons: UI could use a glow-up

Starts at: $5.99/user/month

9. Basecamp

For teams who just want everything in one place without the fluff.

Pros: Simple setup, no per-user pricing, chats + files + tasks

Cons: No timelines or kanban

Flat price: $99/month (unlimited users)

10. Airtable

Spreadsheet meets database meets creative dashboard. Airtable is great for content calendars, campaign tracking, and asset libraries.

Pros: Visual, database-driven, low-code automations

Cons: Can feel more database than PM tool

Starts at: $10/user/month

Wrapping It Up

There’s no one-size-fits-all PM tool—but there IS a BETTER fit than Monday.com if your team:

Runs full-funnel marketing campaigns

Needs advanced approvals & proofing

Works with clients or cross-functional stakeholders

Is growing fast and needs reporting that actually makes sense

Adobe Workfront takes the crown for marketing teams serious about scale, but there’s a flavor for every team on this list.

👉 Need help choosing? Comment your top priorities below and let’s nerd out on workflows!

[techviewindustry]

Project Portfolio Management Market 2025 Update: Latest Developments and Innovations

The recently released Fortune Business Insights research on the Global Project Portfolio Management Market survey report provides facts and statistics regarding market structure and size. Global Project Portfolio Management Market Size 2025 Research report presents an in-depth analysis of the Global Market size, growth, share, segments, manufacturers, and forecast, competition landscape and growth opportunity. The research’s goal is to provide market data and strategic insights to help decision-makers make educated investment decisions while also identifying potential gaps and development possibilities.

Get Sample PDF Brochure: https://www.fortunebusinessinsights.com/enquiry/request-sample-pdf/104257

Companies Profiled in the Global Project Portfolio Management Market:

Oracle Corporation (U.S.)

Microsoft Corporation (U.S.)

SAP SE (Germany)

Adobe (Workfront) (U.S.)

Hewlett Packard Enterprise Development LP (U.S.)

Broadcom Inc. (U.S.)

ServiceNow (U.S.)

HEXAGON AB (Sweden)

ATLASSIAN (U.S.)

Planview, Inc. (U.S.)

Adoption of Agile Business Models to Spur Growth

Traditional waterfall management is not always effective. Thus, companies adopt agile business models for effective management of activity, cost, equipment, and resource. Agile business practices assist in maintaining the capabilities of a company during changing business environments. These factors will increase the project portfolio management market share. As per a survey by significant players, around 37% of the time can be saved when working on a project using agile principles.

On the contrary, data breaching concerns and budget constraints may stifle the project portfolio management market growth.

What exactly is included in the Report?

– Industry Trends and Developments: In this section, the authors of the research discuss the significant trends and developments that are occurring in the Project Portfolio Management Market place, as well as their expected impact on the overall growth.

– Analysis of the industry’s size and forecast: The industry analysts have provided information on the size of the industry from both a value and volume standpoint, including historical, present and projected figures.

– Future Prospects: In this portion of the study market participants are presented with information about the prospects that the Project Portfolio Management Market is likely to supply them with.

– The Competitive Landscape: This section of the study sheds light on the competitive landscape of the Project Portfolio Management Market by examining the important strategies implemented by vendors to strengthen their position in the global market.

– Study on Industry Segmentation: This section of the study contains a detailed overview of the important Project Portfolio Management Market segments, which include product type, application, and vertical, among others.

– In-Depth Regional Analysis: Vendors are provided with in-depth information about high-growth regions and their particular countries, allowing them to place their money in more profitable areas.

This Report Answers the Following Questions:

What are the Project Portfolio Management Market growth drivers, hindrances, and dynamics?

Which companies would lead the market by generating the largest revenue?

How will the companies surge the processes adoption amid the COVID-19 pandemic?

Which region and segment would dominate the Project Portfolio Management Market in the coming years?

Project Portfolio Management Market Segments:

By Component

Software

Services

Integration and Deployment

Training and Consulting

Support and Maintenance

By Deployment

On-premise

Cloud-based

Hosted

By Enterprise Type

Large Enterprises

Small and Medium Enterprises (SMEs)

By Application

Project and Portfolio Governance

Portfolio Dashboards and Analytics

Visibility and Reporting

Resource Management

Financial Planning and Management

Others (Time and Risk Management)

By Vertical

IT and Telecommunications

BFSI

Government

Engineering & Construction

Healthcare

Others (Manufacturing)

Table Of Content:

1. Introduction 1.1. Research Scope 1.2. Market Segmentation 1.3. Research Methodology 1.4. Definitions and Assumptions

2. Executive Summary

3. Market Dynamics 3.1. Market Drivers 3.2. Market Restraints 3.3. Market Opportunities

4. Key Insights 4.1 Global Statistics — Key Countries 4.2 New Product Launches 4.3 Pipeline Analysis 4.4 Regulatory Scenario — Key Countries 4.5 Recent Industry Developments — Partnerships, Mergers & Acquisitions

5. Global Project Portfolio Management Market Analysis, Insights and Forecast 5.1. Key Findings/ Summary 5.2. Market Analysis — By Product Type 5.3. Market Analysis — By Distribution Channel 5.4. Market Analysis — By Countries/Sub-regions

……………

11. Competitive Analysis 11.1. Key Industry Developments 11.2. Global Market Share Analysis 11.3. Competition Dashboard 11.4. Comparative Analysis — Major Players

12. Company Profiles

12.1 Overview 12.2 Products & Services 12.3 SWOT Analysis 12.4 Recent developments 12.5 Major Investments 12.6 Regional Market Size and Demand

13. Strategic Recommendations

TOC Continued……………….

About Us:

Fortune Business Insights™ Delivers Accurate Data And Innovative Corporate Analysis, Helping Organizations Of All Sizes Make Appropriate Decisions. We Tailor Novel Solutions For Our Clients, Assisting Them To Address Various Challenges Distinct To Their Businesses. Our Aim Is To Empower Them With Holistic Market Intelligence, Providing A Granular Overview Of The Market They Are Operating In.

Contact Us:

Fortune Business Insights™ Pvt. Ltd.

US:+1 424 253 0390

UK:+44 2071 939123

APAC:+91 744 740 1245

Email:Sales@Fortunebusinessinsights.Com

[codilarmarketplace]

Adobe Workfront Services By Codilar

Codilar is a leading provider of Adobe Workfront management services, specializing in helping businesses streamline their project management processes. Adobe Workfront is a powerful work management tool that allows organizations to manage tasks, projects, and workflows more efficiently, fostering better collaboration across teams. Codilar’s expertise in implementing, customizing, and optimizing Adobe Workfront ensures that businesses can fully leverage its capabilities to enhance productivity and meet project deadlines.

One of the key strengths of Codilar lies in its deep understanding of the complexities that organizations face when managing multiple projects and teams. By utilizing Adobe Workfront, Codilar helps businesses centralize project data, track progress in real-time, and ensure that resources are used optimally. Their tailored solutions enable businesses to manage both simple and complex projects with ease, reduce bottlenecks, and improve overall project visibility.

Codilar’s approach to Adobe Workfront management services also includes training and ongoing support to ensure that teams can use the platform effectively. This means that organizations can achieve faster time-to-value and reduce the learning curve for their employees. Codilar’s consultants work closely with businesses to create customized workflows that align with their unique goals and challenges, driving better decision-making and performance.

With Codilar’s Adobe Workfront management services, businesses can enjoy seamless project execution, improved team collaboration, and the ability to stay agile in a fast-paced market. Whether for large enterprises or small teams, Codilar ensures that businesses can harness the full potential of Adobe Workfront to achieve greater success.

[kenresearchcompany]

North America Healthcare E-Commerce Market is expected to record a positive CAGR of ~15%: Ken Research

According to Ken Research Analysis, the North America Healthcare E-Commerce Market is expected to record a positive CAGR of ~15% during the forecast period (2022-2027), due to an increase in technological advancement in healthcare e-commerce coupled with an increase in internet penetration in the healthcare sector. The ongoing Covid-19 pandemic has benefited the healthcare e-commerce industry, notably in 2020, as due to an impromptu lockdown the traditional supply chain of the healthcare industry got disrupted and led to the transformation of the supply chain by implementing digitalization.

For more information, request a free sample @ https://www.kenresearch.com/sample-report.php?Frmdetails=NTkyNDg2

The shortage in medical staff has given rise to automation in the healthcare industry to provide improved patient care, which is expected to propel the market's growth. In 2021, according to Bloomberg, 16% of the hospitals had critical staffing shortages in the U.S.

The demand for e-commerce is rising in the healthcare industry to boost efficiency and lower the cost of healthcare expenses by using the latest technologies. For instance, in 2020, according to Entrepreneur Media, Inc., the adoption of telehealth services in the U.S. grew by 33%. In addition, as per the study of a cardiovascular patient, telehealth options helped in reducing the monthly healthcare cost by US$ 576, and in Houston, the telehealth program reduced the emergency visits by 6.7% resulting in saving US$ 2,468 for the healthcare system for each unnecessary visit.

Emergence of advanced technologies including artificial intelligence, blockchain technology, machine learning, sensor-based technology, and others is likely to create immense opportunities for the growth of the e-commerce healthcare market in the forthcoming years. For instance, In July 2020, Deutsche Post AG announced to invest more than US$ 70 million to build additional specialized warehousing infrastructure and adopt new technologies to support its pharmaceutical and medical device customers in North America.

The stringent regulations laid by the governmental body on data security and compliance complications with regulatory bodies are the most significant barrier to the healthcare e-commerce industry.

Key Trends by Market Segment:

By Type:  Drugs hold the largest share of the North America healthcare e-commerce market owing to the rising prevalence of chronic diseases such as arthritis, cancer, heart diseases, and others which has led to the increasing demand for drugs in the market. In addition, COVID-19 has drastically changed the purchasing pattern of the end-users and increased the dependence on online services for drugs and this trend is likely to continue even in the forecasted period owing to its convenience.

According to the Centers for Disease Control and Prevention (CDC), 51.8% of U.S. adults were suffering from chronic diseases and 27.2% of U.S. adults had multiple chronic diseases in 2018. In 2022, 6 in 10 U.S. adults have a chronic disease and 4 in 10 U.S. adults have two or more chronic diseases.

By Application: Medical consultation segment accounts for the majority share of the North America Healthcare E-commerce market due to the rising demand for electronic health services, medical devices, and drug requirements among consumers as well as health practitioners. Digitalization in the healthcare sector has provided easy access to patients for purchasing medical devices and drugs after online virtual consultations with healthcare providers.

In March 2022, Walgreens Boots Alliance, Inc. partnered with Adobe to accelerate customer personalized experience The partnership aims to use Adobe Workfront to make the shopping and healthcare experience more personalized and engaging for consumers and to deliver new digital experiences and content to the expanding online audience.

For more information, request a free sample @ https://www.kenresearch.com/sample-report.php?Frmdetails=NTkyNDg2

By End-Users: The others segment holds the largest market share in the North America healthcare e-commerce market due to the adoption of e-commerce platforms for healthcare products as it offers the home delivery option, same-day delivery, ease of drug or medical device availability, and lower prices. In addition, manufacturers are offering a wide range of products on their e-commerce platform for consumer convenience which will aid in the growth of the segment in the market.

In June 2021, Amazon.com, Inc. offered a new service on Amazon Pharmacy for their Prime members to save money by providing six months of prescribed medication for US$ 6. The new option is available for Amazon Prime customers who wish to purchase medication without insurance and helps them save money.

By Geography: USA accounts for the largest share of the total North America healthcare e-commerce market due to the presence of a large number of key players in the region coupled with an increase in the number of strategic developments by the players to expand its market in North America.

In February 2022, Deutsche Post AG planned to invest US$ 400 million into its operational site including Memphis, Tennessee. The aim is to grow its pharmaceutical and medical device network in the U.S.

Walgreens Boots Alliance, Inc. announced a multi-year strategic partnership with Verizon, where Verizon Network as a Service (NaaS) will be deployed to deliver an enhanced customer experience to U.S. consumers. The partnership aimed to enhance its digital platform to make a personalized shopping experience for healthcare products for the customers.

To more regional trends, Ask for a Customization @ https://www.kenresearch.com/ask-customization.php?Frmdetails=NTkyNDg2

Competitive Landscape

The Healthcare E-Commerce market is highly competitive with ~250 players which include globally diversified players, regional players as well as a large number of country-niche players having their own niche in healthcare e-commerce.

Large global players represent about 10% of the market, while country-niche players represent the largest number of competitors. Some of the major players in the market include CVS Health, The Kroger Co., Walgreens Boots Alliance, Inc., General Electric, eBay Inc., Walmart Inc., Amazon.com, Inc., Alibaba Group Holding Limited, Siemens Healthineers AG, ExactCare and Remedi SeniorCare among others.

The leading global healthcare e-commerce companies such as Amazon.com, Inc., Walgreens Boots Alliance, Inc., and General Electric are highly focused on providing a significant number of healthcare products including medical devices and drugs on their online platform/pharmacies.

Recent Developments Related to Major Players

In February 2022, CVS Health planned to spend up to US$ 3 Billion on digital features to enhance and improve the consumer experience on their pharmacy site. The company aims to connect consumers in more places and in more ways with its digital-first technology forward approach and planned to offer an enhanced omnichannel health experience.

In July 2020, The Kroger Co. received emergency use authorization from FDA for its COVID-19 Test Home Collection Kit. The testing solution offers the safety and convenience of at-home sample collection with the help of expert guidance of a telehealth consultation. In addition, the company also partnered with Gravity Diagnostics to expand the availability of collection kits with the goal of processing up to 60,000 tests per week.

Conclusion

The North America Healthcare E-Commerce Market Size, Segments, Outlook and Revenue Forecast 2022-2027 is forecasted to continue an exponential growth that is witnessed since 2020, during the forecast period also, primarily driven by rising demand for healthcare products and services at the convenience of the home and an increase in investment in the healthcare e-commerce industry for enhancing the digital experience of the end-users is escalating the growth of the market. Though the market is highly competitive with over 250 participants, few global players control the dominant share and regional players also hold a significant share.

Market Taxonomy

By Product Type     

Drugs

Medical Devices

By Application        

Telemedicine

Caregiving Services

Medical Consultation

Non-Prescribed Drugs

By End-Users         

Hospitals

Clinics

Pharmacies

Medical Supply & Equipment Stores

Individual Buyers

By Geography        

USA

Canada

Mexico

Rest of North America

[andreacaskey]

How a well-oiled marketing operations machine drives business forward

With so much change affecting marketing teams across the industry, adjusting internal strategies to be more agile, more efficient and better aligned across the organization is key to driving real business impact.

“There’s more pressure than ever, that every dollar that we invest has the maximum impact on what we’re trying to get out of our marketing initiatives,” said Jenifer Salzwedel, Senior Director of Marketing Operations and Enablement at Poly, a company that sells collaboration technology. “We’re constantly in planning mode for the next big thing that needs to be done and, in that planning, we certainly then need to figure out how to activate those plans very quickly.”

Marketing ops as mission control

At Poly, marketing operations is set up as a center of excellence, which allows the group to be agile in shifting gears with every org change, every pressing business opportunity and yet still address the always-on systems the extended team rely heavily on.

“We essentially are behind the scenes solving the tough problems and making sure that our marketers are set up for successful missions,” said Salzwedel, speaking at the recent MarTech Conference. “And when they aren’t going the way we expect, we’re the team that they come to for help solving those problems.”

One of the ways Poly has been able to be so nimble is due to its foundational data structure that includes not only a single source of truth in its project management platform, in this case Workfront, but in the robust taxonomy the company set up to organize the work.

“We illuminate our work in ways where the different cross-functional teams, or the producers, have views that are specifically relevant to them so they can dive into the way that we organize our work and make decisions from those views,” she said.

The company also utilizes shared calendars and various report views for specific teams.

A particular report shows a traffic manager the project load of the project managers. So, at any given moment in time, the traffic manager can see when a particular project manager looks to have a lot more work than the others. That gives managers the opportunity to better balance the work.

Efficiency + speed

“I believe that if you invest in the efficiency the speed will pay off,” said Salzwedel.

To do so, it means you need a way to manage priorities and then a mechanism to measure against those priorities. Poly uses several dashboards and intake forms in its project management platform to do just that.

Another way to improve efficiency is to look for integration opportunities in your marketing stack.

“Two of the key integrations that we’re implementing right now with Workfront are the Adobe DAM integration, which is going to enable our producers to have more seamless project completion and version control with all sorts of benefits to that. And then the second one is with our translation memory provider. So, you can imagine stitching together localization automation is going to be pivotal for our global team.”

Automation can also create efficiency, though Salzwedel warned against overdoing it.

“We spend a decent amount of time automating workflows where they make sense and making sure that ‘just-in-time’ is enabled so that the producers know what is ready to be worked on,” she said. “We don’t overload them with these huge laundry lists of things on their plate to do… creating anxiety around 1000 things coming. But we put things in their laps right when they’re ready to be addressed.”

Salzwedel said that when dealing with cross-functional teams, it’s also important to be empathetic to the team that the ops unit is supporting.

“We were marketing practitioners and we’ve tended to have a passion for seeing things scientifically and wanting to study and looking at results. We’re very empathetic to what the marketers are up against and can speak their language,” she said.

Alignment with teams

For starters, the work Poly did on creating an extensive taxonomy to organize work into categories was foundational in creating better alignment.

“We’ve worked very closely with our subject matter experts in identifying the go-to-market objectives and marketing initiatives in their language. If there’s a code name for a project, we will use that. If there’s a special way that they want to think about how we slice and dice our business priorities, we will use that. It makes a big difference to speak their language and put it in their hands in that way,” said Salzwedel.

But having a prioritization model that not only aligns with go-to-market strategy but also accounts for the strategy set by executive leadership, is also essential.

One way to do that is to create a view that tracks how resources align to those priority programs.

“It’s a great lens for us, and a balancer, to make sure that we’re spending our efforts and putting our resources towards the things that are most important to the business,” she said.

The post How a well-oiled marketing operations machine drives business forward appeared first on Search Engine Land.

How a well-oiled marketing operations machine drives business forward published first on https://likesandfollowersclub.weebly.com/

[yash7144-blog]

Marketing Resource Management (MRM) Market Trends, Size, Competitive Analysis and Forecast to 2027

The global marketing resource management market size was valued at USD 2.5 billion in 2019 and expected to expand at a high CAGR of 11.6% during the forecast period 2020 to 2027. The need for ensuring brand and regulatory compliance, need for reducing cycle time projections through content duplication and distribution, and benefits of interconnected solutions and third-party integration are the key factors to driving the market growth.

Browse Full Report on Global Marketing Resource Management (MRM) Market Report at: https://www.researchcorridor.com/marketing-resource-management-mrm-market/

The market is segmented on the basis of component, deployment type, organization size, industry verticals, and region. On the basis on component, the solution segment is expected to hold the largest market share during the forecast period. By deployment type, the adaptation of on-premises solution has a significant market share due to associated benefits of configuration and multiple customization options. In addition, on-premises deployment empowers the organization by giving them the ownership of their data and flexibility of integration. On the basis of region, North America is accounted to hold the largest market share of marketing resource management (MRM) industry globally.

To know more about this study, request a free sample report @ https://www.researchcorridor.com/request-sample/?id=28111

The report provides both, qualitative and quantitative analyses of the market, the competitive landscape, and the preferred development strategies of key players which help to formulate competitive market strategies and make informed decisions. In addition, the report has dedicated section covering market forecasts and analysis for leading geographies, profiles of major companies operating in the market and expert opinion obtained from interviews with industry executives and experts from prominent companies.

According to Research Corridor, this study will provide in-depth analysis of segments on the basis of current trends, market dynamics and country level analysis of marketing resource management (mrm) industry. This report provides market estimates and forecast for the period 2018-2027, along with respective CAGRs for each segment and regional distribution for the period 2020-2027. In depth analysis of competitive landscape, porter's five forces model, value chain analysis, and pricing strategies are also covered in the report scope.

Historical & Forecast Period

2018 - Historical Year for marketing resource management (mrm) Market

2019 - Base Year for marketing resource management (mrm) Market

2020-2027 - Forecast Period for marketing resource management (mrm) Market

The marketing resource management (mrm) market report offers a primary overview of the marketing resource management (mrm) industry covering different product definitions, classifications, and participants in the industry chain structure. The quantitative and qualitative analysis is provided for the global market considering competitive landscape, development trends, and key critical success factors (CSFs) prevailing in the marketing resource management (mrm) industry.

Marketing Resource Management (MRM) Market Segmentation:

By Component:

Solutions

Planning and Spend Management

Asset Management

Channel Marketing Management

Performance Management

Services

Consulting and Implementation

Training, Support, and Maintenance

By Deployment Type:

On-premises

Cloud

By Organization Size:

Small and Medium-sized Enterprises

Large Enterprises

By Verticals:

BFSI

Consumer Goods and Retail

Manufacturing

Information Technology (IT) and ITeS (Information Technology Enabled Services)

Telecommunications

Healthcare and Life Sciences

Media and Entertainment

Travel and Hospitality

Education

Energy and Utilities

Others

List of Key Companies:

SAP

SAS

Aprimo

BrandMaker

Workfront

HCL Technologies

Oracle

Percolate

Allocadia

Adobe

Geographic Coverage:

North America          

Europe

Asia-Pacific    

Rest of The World

Inquiry Before Buying: https://www.researchcorridor.com/inquiry/?id=28111

About Us: Research Corridor is a global market research firm. Our insightful analysis is focused on developed and emerging markets. We identify trends and forecast markets with a view to aid businesses identify market opportunities optimize strategies. Our expert’s team of analysts provides enterprises with strategic insights. Research Corridor works to help enterprises grow through strategic insights and actionable solutions. Feel free to contact us for any report customization at sales@researchcorridor.com .

Media Contact:

Company Name: Research Corridor Contact Person: Mr. Vijendra Singh Email: sales@researchcorridor.com Contact no: +91 989-368-5690

Visit us: https://www.researchcorridor.com/

[sandlerresearch]

Marketing Resource Management (MRM) Market by Component (Solutions and Services), Deployment Type, Organization Size (SMEs and Large Enterprises), Industry Vertical (Consumer Goods and Retail, BFSI, and Manufacturing), Region - Global Forecast to 2025 published on

https://www.sandlerresearch.org/marketing-resource-management-mrm-market-by-component-solutions-and-services-deployment-type-organization-size-smes-and-large-enterprises-industry-vertical-consumer-goods-and-retail-bfsi-a.html

Marketing Resource Management (MRM) Market by Component (Solutions and Services), Deployment Type, Organization Size (SMEs and Large Enterprises), Industry Vertical (Consumer Goods and Retail, BFSI, and Manufacturing), Region - Global Forecast to 2025

Need for managing rising marketing budgets and marketing resources, such as digital assets, content, and human resources along with marketing workflows, to drive the adoption of MRM solutions and services

The global Marketing Resource Management (MRM) market size is expected to grow from USD 2.9 billion in 2020 to USD 5.0 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 11.8% during the forecast period. Factors driving the market growth are benefits of modular suites with interconnected solutions and third-party integrations, need for ensuring brand and regulatory compliance, and the need for reducing cycle time projections through content deduplication and distribution. However, factors, such as lack of trust in new marketing technologies and the dilemma of choosing the right and comprehensive platform, are expected to pose challenges in the implementation of MRM solutions.

Cloud deployment type is expected to grow at a higher CAGR during the forecast period

Most of the organizations want access to ostensibly infinite resources with rising technology infusion and an increase in data, and hence, they are increasingly moving towards adopting cloud-based technologies. The cloud deployment model is mostly adopted by the organizations that want rapid implementation, reduced setup, and operational cost. Owing to this, many leading MRM solution providers, such as SAP, SAS, Aprimo, Workfront, and HCL Technologies, are focusing on improving their cloud portfolio, which is another factor that aids to the increase in the adoption of a cloud deployment model for MRM solutions.

Consumer goods and retail industry vertical to hold the highest share during the forecast period

Rising competition and dynamic consumer demands compel consumer goods and retail industry to improve their marketing strategies for enabling enhanced customer experience continuously. With this, organizations across the consumer goods and retail industry are increasingly deploying MRM solutions to improve the allocation of their marketing budgets, optimize vendor, partner, and marketing content management, and streamline the campaign execution and content localization. Furthermore, to adhere to various regulations prevailing in the industry and the need for improving customer and supplier experiences, are various other factors for the high adoption of MRM solutions among consumer goods and retail companies.

APAC to grow at the highest CAGR during the forecast period

The high growth of the market in the Asia Pacific (APAC) can be attributed to the high consumer spending and internet penetration, rising number of business processes, springing startups having limited IT budgets, and increasing adoption of cloud technologies. Furthermore, various global MRM solution providers, including Oracle, IBM, SAP, MRMcore, and Informatica, have their businesses in the region due to the region’s low-cost benefits and high availability of the workforce, with which adoption of MRM solutions is expected to increase rapidly in future across the region.

In-depth interviews were conducted with the Chief Executive Officers (CEOs), Vice Presidents (VPs), communication directors, technology and innovation directors, and related key executives from various key companies and organizations operating in the MRM market.

By Company – Tier 1–18%, Tier 2–44%, and Tier 3–38%

By Designation – C-Level Executives–32%, Director Level–36%, and Others–32%

By Region – North America–38%, Europe–26%, and APAC–10%, MEA– 10%, and Latin America– 8%

The MRM market comprises major solution providers, such as SAP (Germany), SAS (US), Aprimo (US), BrandMaker (Germany), Workfront (US), HCL Technologies (India), Oracle (US), Percolate (US), Allocadia (Canada), Adobe (US), Infor (US), Northplains (Canada), Broadridge (US), Sitecore (US), Contentserv (Switzerland), Bynder (US), censhare (Germany), MarcomCentral (US), Elateral (UK), Capital ID (Netherlands), Wedia (France), NewsCred (US),  inMotionNow (US), and Simple (Australia). The study includes an in-depth competitive analysis of key players in the MRM market with their company profiles, recent developments, and key market strategies.

Research Coverage

The MRM market revenue is primarily classified into revenues from solutions and services. Solutions revenue is associated with planning and spend management, asset management, channel marketing management, and performance management MRM tools and software. Further, services’ revenue is associated with various consulting and implementation, and training, support, and maintenance services. The market is also segmented on the basis of deployment type, organization size, industry vertical, and region.

Key benefits of the report

The report would help the market leaders/new entrants in this market with the information on the closest approximations of the revenue numbers for the overall MRM market and the sub segments. This report would help stakeholders understand the competitive landscape and gain insights to better position their businesses and plan suitable go-to-market strategies. The report would help stakeholders understand the pulse of the market and provide them with information on the key market drivers, restraints, challenges, and opportunities.

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Marketing Resource Management (MRM) Market: Insights into the Competitive Scenario of the Market

Marketing resource management (MRM) is gaining popularity in different industry verticals to foster their marketing activities and thus increasing business revenues. The growth in marketing activities is driven by the highly competitive environments that the companies today operate in, encouraging brands to promote and market their products in an efficient way to compete better.

Marketing departments often encounter challenges in managing their tangible and intangible resources on a large scale in an efficient way. Marketing resource management helps marketing organizations or marketing departments in an organization to plan marketing activities, asset management and gain visibility of their marketing performance.

The increase in the number of marketing channels, has created a need to manage complex marketing activities to promote the brand and products in an optimal way. MRM software offers real time updates about the marketing activities and also secures real time access to organizational data with digital accounts. The organizations can adopt on-premise or cloud deployment of MRM solutions depending on their needs and infrastructure. MRM is largely adopted by large scale enterprises, considering higher budgets dedicated to marketing activities as compared to small and medium enterprises (SMEs). However, in recent years SMEs have shown keen interest toward MRM solutions in order to gain maximum returns from their marketing practices.

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Marketing Resource Management (MRM) Market: Drivers

MRM market has witnessed significant growth in recent years, which is attributed to the need for analyzing market trends and accordingly plan and devise marketing strategies. The advancements in technology and up-gradation of MRM software tools have further added to the increase in adoption of MRM by different organizations. The intense competition within different industry verticals, has led to cost-cutting in marketing budgets. This has in turn forced the organizations to consider MRM solutions, to improve spending on marketing activities and improve return on investment (ROI).

Adoption of cloud-based MRM services is another major factor that is driving the MRM market, as cloud-based services have helped in further reducing the overall cost of marketing. Cloud-based third party MRM services also enable the organizations to focus on their core activities.  MRM implementation in SMEs is still not widespread due to the lack of IT support or concerns regarding high initial investment. Low cost or pay-per-use cloud-based services are expected to provide the necessary impetus to the adoption of MRM in SMEs.

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Marketing Resource Management (MRM) Market: Competitive Dynamics

Vendors of MRM offer different solutions depending upon application. The applications include financial management, project management, creative production management, reporting and analysis, market asset management, and brand and advertising management.  Further, MRM finds application in different industry sectors such as banking, financial services and insurance (BFSI), retail, media and entertainment, IT and telecom, manufacturing, and healthcare.

Some of the key players in operating in MRM market include Adobe Systems, Inc., Oracle Corporation, SAS Institute, Inc., Teradata Corporation, Microsoft Corporation, IBM Corporation, Bynder, SAP SE, BrandMaker GmbH, Saepio, Workfront, Inc., and North Plains Systems Corporation.

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What’s so Wrong with Email? 4 Glaring Email Issues to Inspire a Revolution

Do marketing and communications professionals have the right tools to do their job? Two out of three will tell you they do—but results reveal gaps in the typical communicator’s toolkit.

The same professionals who place confidence in their work management tools also say work moves too slowly, revenue opportunities are lost, and costs go up as timelines slip.

Perhaps the toolkit they’re using isn’t quite up to the job after all.

In a Workfront survey of attendees at the Adobe Digital Summit this year, 63% of digital marketers said their company “provided effective work management tools.” But 85% said content production was “moving too slow to keep up with demands.”

Why the apparent disconnect between effective tools and timely delivery? Communication fails at various points of the project process—19% identified delays from the review and approvals process, 18% claimed siloed teams hindered progress, and 13% blamed conflicting priorities.

Of all the costs of these slow-moving content projects, the most significant cost glares on the P&L—27% of respondents reported lost leads and revenue, 25% said goals were missed, and 25% identified inadequate time for testing and optimization.

So, what tools are these teams using? Are they using a digital proofing tool to allow stakeholders to contribute and comment on a live project in the same place at the same time? Seventy-seven percent from our poll said “no.”

While these digital marketers fall behind on the implementation of work management tools, the annual Pulse of the Profession survey of more than 3,000 project management professionals showed that three in five organizations provide some training on tools and techniques.

Even with this training, most digital marketers are still using antiquated email to coordinate content projects. Sending email attachments instead of working in a collaborative online tool is like selecting a hammer to screw in a nail. Using the wrong tool leads to poor communication, lack of version control, and at times, project failure.   

What’s wrong with email? Let me outline four key issues with email to inspire a work management change in your team before your time and money loss hits your bottom line.

1. Volume: Typically, American office workers receive 125 emails a day—that’s just the average. We’re running so hard to keep up with the torrent of emails that 45% of people check for messages when they’re doing their business in the bathroom. (You’re not alone!) Faced with the growing volume of email, vital messages get lost, overlooked, or misdirected.

Author of a book identifying communication issues with email, Phil Simon, recognizes sheer volume of email as a key problem. If you ask him, he’d say he’s not anti-email, just anti-inefficiency.

Simon recommends collaborative technologies to replace email, but companies are still wading in the inefficient waters of unnecessary emails. He says in this current, unsustainable workflow, “employees receive so much email, they sometimes forget to do something they were supposed to do.” Without embracing a new technological solution, more projects, deadlines, and tasks will fall through the cracks. 

2. Distraction: The ping of an incoming email alert or pop-up desktop notification kills productivity. Look back a few years ago and you’ll find academics warning it takes most workers about 20 minutes to regain focus and momentum on the task at hand after being interrupted. Another study suggests we lose as many as 10 IQ points by dealing with the distractions of incoming messages. More communication by email doesn’t equate to higher productivity—in fact, quite the reverse.

In a study published by Forbes, researchers found that limiting email decreases stress and increases productivity. One researcher explains that email “fragments our attention and contributes to our feeling that there is too much to do and not enough time to do it.”

Instead of actually multi-tasking—doing two tasks at the same time—people actually switch back and forth between two tasks. Email interruptions shift focus back and forth 36 times per hour for the average employee—that’s a measurable distraction from productive work.

3. Contextual Isolation: “Please change the image and move this paragraph to the top…”

Um … which image? Which paragraph? Thus, another exchange sent into email oblivion.

This “contextual isolation” usually leaves someone with the tricky task of consolidating feedback, interpreting multiple stakeholder opinions, and relating comments back to the proposed content. Lack of version control in email can drive can be maddening! Companies waste heaps of time and salary expenses in making sense of comments and feedback detached from the actual content.

What’s the opposite of contextual isolation? Contextual collaboration. Cloud content management leader, Brian Clendenin, uses this new term, “contextual collaboration will be the new nomenclature for how people naturally work during the day.” He explains teams usually collaborate around content—a document, presentation, image, or video. Attaching the “latest version” of a document and “replying all” with comments is an outdated and inefficient practice that feeds contextual isolation. Bring content and comments together with a collaborative digital platform.

4. Asynchronous Communication: Imagine you send a sales deck for executive review. The CEO replies with this, the CFO replies that, and the CMO adds in a third opinion. This goes on until 10 different executives respond, and you have a slew of emails to sort through, and have to make a separate list of all their responses so you don’t miss something in revisions.

Sound familiar?

Emails can feel less like a thread and more like a tangled knot of thoughts from different people at different times. Unravelling that knot is productive time eaten away by administration.

Email can derail projects, according to a PC Magazine article. As its name implies, email is simply an electronic version of snail mail. The function is the same, only quicker. The article states that email provides “asynchronous communications with a paper trail, and document delivery”—just like regular mail.

This communication format does not lend itself to assigning tasks or tracking work. It is not an interactive platform for collaboration—just a one-way stream of messages to a group who may or may not read or respond. If you wouldn’t collaborate on a project through letters arriving in three to five days through the postal service, then you may not want to consider email either.

You get where I’m going with this: its time to stop using email as a collaboration tool.

Marketers need to revisit the tools they’re using to ensure they’ve not only got the right gear, but they’re using tools in the right way to save time and money, while building a reputation for success. Today’s work management and digital proofing software solutions can eliminate many of the expensive shortcomings that hamper today’s communication professionals.

This article was first appeared on MarTech Advisor

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Building Blocks: Praveen Asthana, CMO of Forcepoint Talks Marketing Tech

Praveen Asthana, CMO of Forcepoint emphasizes the need for data-driven decisions for business growth and explains how the right marketing technology tools can serve as a differentiator. Born in India and raised in Africa, Praveen holds a PhD in EE from USC. A father of three daughters, he is a fervent fan of Pink Floyd and the Austin live music scene, with an appreciation for good whiskey, great BBQ, fast cars and creative writing (he’s published a novel and won a Lorian Hemingway award for short fiction)

1. Could you tell me a little about yourself and how you came to be the CMO at Forcepoint?

I consider myself very data driven and I want our marketing teams to use analytics to determine the programs we want to focus on, whether it’s digital or demand generation. While pursuing my PhD in electrical engineering at USC I learned early on the value of communicating complex issues in a simple, easy to understand manner and to base decisions on data, not gut instinct.

I’ve brought this philosophy with me when helping technology startups like Zambeel and Gravitant and Fortune 500 companies like IBM, Dell and Oracle grow through strategic, targeted marketing programs for more than 25 years. I came to Forcepoint because nowhere else have I seen an opportunity to not only do great work but to do good. Forcepoint as a cybersecurity company is focused on understanding human behavior and intent as a means to protecting employees, critical business data and intellectual property. Instead of just blocking actions or preventing malware attacks, which is the old security paradigm, we have a unique opportunity to help our global enterprise and government customers become more productive, to help people do their jobs and complete their missions faster. That’s a unique goal and honor for me as CMO. Plus I’m excited about our opportunity to position Forcepoint as one of the leading companies headquartered in Austin. These are all reasons why I joined Forcepoint as CMO.

2. Are you happy with the buy-in for Marketing Technology that exists at Forcepoint? Do you think the investments being made are adequate or could be more?

Marketing is going through a renaissance at Forcepoint. I firmly believe that marketing can help the business grow if we further optimize our marketing mix based on data-driven decision making. Marketing technology tools will be a key differentiator for us as we are assessing the investments we’re making to ensure we have the right people, process and tools to execute on our aggressive plans to become a $1 billion dollar security software company in the next few years.

3. What is the key problem you are attempting to solve with marketing technology implementation – could be 360 degree customer view, better customer experiences, crafting better journeys, full circle attribution?

I think it’s everything, especially in putting awareness and demand generation initiatives into market faster. That’s why we’re implementing agile marketing best practices – similar to how software development teams go-to-market – by working quickly and transparently on more small projects at the same time or in short sprints, instead of few big programs that take longer to execute.

4. What are some of the challenges your team faces from a technology & integration perspective?

I think anytime you’re trying to work smarter and not harder, it’s about balancing priorities for the business and ensuring you have the right resources in place without burning out your teams

Your people are just as, if not more important, than the marketing technology you’re trying to integrate and we can’t be successful if we’re burning out our people.

5. What is your take on the massive explosion of MarTech companies across so many categories? Do you feel spoilt for choice or is it just more of a chore to evaluate additional options?

This is both a challenging and gratifying time to be a marketer. We need fast access to good data to make smart business decisions.

The availability of tools, data and expertise make it possible to understand the customer journey, the support cycle and the addressable market

in ways we never would have imagined 5 years ago, let alone 25 years ago when I got into marketing.

6. What is the one area of investment you'd like to make in the immediate future from a marketing tech perspective?

As we implement agile marketing best practices, we may need additional tools and processes beyond those we’re using today. It’s an ongoing process. More to come!

7. Build your own stack or buy into a pre-built martech cloud - what team are you on?

The real answer is it depends on what your business objectives are and the outcomes you’re trying to achieve and measure.

8. Could you share for our readers, an infographic, list or description depicting your marketing stack (various marketing software products or platforms your team uses or subscribes to)?

As I mentioned, we’re constantly assessing our needs and approach. Today we use a number of tools including plugins to Salesforce as well as platforms like Adobe Marketing Cloud, Smartsheet, TrendKite, Tableau and Workfront, able market in ways we never would have imagined 5 years ago, let alone 25 years ago when I got into marketing.

This article was first appeared on MarTech Advisor