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digitalnexa · 1 year ago

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Unleashing Innovation Application Development Services in Cambridge

Cambridge, known for its prestigious university and rich history, is also making significant strides in the realm of technology. With a burgeoning tech scene, the demand for cutting-edge applications is at an all-time high. Application development services in Cambridge have become a pivotal force, driving innovation and transforming ideas into digital realities.

The Technological Landscape in Cambridge:-

Cambridge's technology ecosystem is thriving, with a diverse array of startups, research institutions, and established companies. This vibrant community has fueled the demand for robust and innovative applications across various sectors, including healthcare, finance, education, and more.

Why Opt for Application Development Services in Cambridge?:-

Access to Talent:- Cambridge boasts a pool of highly skilled and educated professionals, many of whom are graduates from the prestigious University of Cambridge. This abundance of talent in software engineering, computer science, and related fields makes it an ideal location for application development services.

Innovation Hub:- The city's innovation-centric atmosphere encourages creative thinking and problem-solving. Application development services in Cambridge are not just about coding; they are about pushing the boundaries of what technology can achieve.

Collaboration Opportunities:- The close proximity of tech companies, startups, and research institutions fosters collaboration. Application developers in Cambridge often find themselves at the intersection of academia and industry, leading to groundbreaking solutions and applications.

Industry Diversity:- Cambridge's tech landscape is not confined to a specific sector. From biotechnology to finance and beyond, diverse industries drive the need for tailored applications. This diversity challenges developers to create solutions that cater to unique industry requirements.

Entrepreneurial Spirit:- Cambridge has a strong entrepreneurial culture, encouraging individuals to turn their ideas into viable businesses. Application development services play a crucial role in bringing these entrepreneurial visions to life, helping startups and businesses gain a competitive edge.

Prominent Application Development Services in Cambridge:-

Custom Software Development:- Tailoring software solutions to meet specific business needs is a forte of Cambridge's application development services. Whether it's automating processes or creating customer-facing applications, customization is key.

Mobile App Development:- With the proliferation of smartphones, mobile app development is in high demand. Cambridge-based developers are adept at creating intuitive and user-friendly mobile applications for both iOS and Android platforms.

Web Application Development:- The digital presence of businesses is crucial. Web application development services in Cambridge focus on creating responsive and scalable web applications that enhance user experiences and meet the evolving demands of the online landscape.

AI and Machine Learning Solutions:- Cambridge's expertise in artificial intelligence and machine learning is globally recognized. Application developers leverage these technologies to create intelligent applications that can analyze data, make predictions, and automate tasks.

In conclusion, the application development services in Cambridge are playing a pivotal role in shaping the city's technological landscape. The combination of talent, innovation, collaboration opportunities, industry diversity, and entrepreneurial spirit makes Cambridge a hotbed for developing cutting-edge applications. As technology continues to evolve, Cambridge is poised to remain a key player in the global tech arena, with its application development services driving digital transformation across various industries.

FOR MORE INFORMATION:-

Application Development Services in Cambridge

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ukdigitalcompany · 3 years ago

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Educational Apps Development

Education App that’s Equipped for the Future

In these trying and changing times, students are more driven towards using their smartphones to do things on purpose. Through mobile phones and the internet, you can do one too many things. This reduces the stress of today’s problems by having the world at the tips of your fingertips. This also means that knowledge comes in handy because you can access information from anywhere.

UK Digital Company is an Educational Apps Development in London and the UK and the best Education App Development Company in the United Kingdom. Additionally, we are a top Education iOS and Android Mobile Apps Expert in London, Bath, Oxford, Bristol, Cambridge, and Liverpool. Thus, if interested, hire the best Educational Software Developers in the UK.

Furthermore, the use of educational apps has drastically increased because of their unique features and engagement among teachers and students. The education apps allow students to engage in questions and epic answer discussions and earn in-game rewards. This also allows students to visualize students’ progress, align in-game questions, and motivate learning among students with powerful tools that teachers and parents can also use.

The advantages of education apps go a long way and are taking the scene by storm. It’s no secret that it is a new learning method, especially these days when we are all in isolation. But there’s also much more than that. It’s an enhanced parent-teacher communication that helps in building parent-teacher relationships beyond the walls of educational institutes and the availability of eBooks and online study that keeps them closer to the study material, etc. Other advantages include miscellaneous functions and decreased communication gap between students and the institutes. Moreover, UK Digital Company is here to support you. We mean you teachers, parents, and school leaders. We made everything simple and customizable for you to use, learn, and engage with.

Get yourself, educators, students, and parents future-ready with our educational apps that are equipped to make learning more fun and more engaging again. You can also visit our website to learn and discover more about our educational apps development.

#Educational Apps Development in London and the UK #Education App Development Company in the United Kingdom #Education iOS and Android Mobile Apps Expert in London Bath Oxford Bristol Cambridge and Liverpool #Educational Software Developers in the UK

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smdwebtech-uk · 3 years ago

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Nothing compares to a seamless and stress-free vacation by the beach. Thus, booking for a hotel room shouldn’t be difficult and time-consuming. Our hotel booking apps features are easy because it’s designed to provide a complete online reservation solution for properties of all sizes.

Further, SMD Webtech UK is a Hotel Booking Apps Development Company in the UK and a Hotel Booking Software Development in London. Additionally, we are the top Hotel Booking Mobile App Development Company in the United Kingdom and also the best Hotel Online Booking iOS and Android App Experts in London, Bath, Oxford, Bristol, Cambridge, and Liverpool.

#smd webtech uk #hotel booking apps development company in the uk hotel booking software development in london hotel booking mobile app development #hotel booking mobile app development company in the united kingdom hotel online booking iOS and Android app experts in london bath #oxford bristol cambridge liverpool

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scienceblogtumbler · 5 years ago

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Q and A: The sound of your voice could help fight Covid-19

A recording of a cough, the noise of a person’s breathing or even the sound of their voice could be used to help diagnose patients with Covid-19 in the future, according to Professor Cecilia Mascolo, an expert in mobile health at data analysis at the University of Cambridge, UK.

Prof. Mascolo has developed a sound-collecting app to help train artificial intelligence to detect the tell-tale sounds of coronavirus infection. Created as part of a project called EAR, she hopes it might eventually lead to new ways of diagnosing respiratory diseases and help in the global fight against coronavirus.

Why are noises important when it comes to disease?

The human body makes noises all of the time. Our heart, lungs and digestive system all make noises and they can tell us a lot. Doctors have used these to help them diagnose diseases for a long time. Most people are familiar with the stethoscope around a doctor’s neck for listening to a patient’s heart and lungs. But this technique – auscultation – has almost completely gone from practice in cardiology as it has been replaced by echo-imaging that is done by machine.

How can machines help?

The technique of listening to the body is actually very difficult for humans to acquire without a lot of training, but machines are much better at it. Artificial intelligence technologies like machine learning can identify features or patterns in a sound that the human ear cannot. They can also “listen” to sounds that are beyond human hearing – microphones can pick up a lot of noise that our ears cannot. Ultrasound, for example, is already used a lot for diagnostics, but unlike an ultrasound scan that relies upon sound waves bouncing back to a microphone, we (on the EAR project) are just listening to those produced by the body.

We are not the first people to try to automate listening to the body in this way. But the main problem is there is not a lot of large data sets to train machine learning algorithms to do this effectively, so that is something our project is trying to collect.

Professor Cecilia Mascolo at the University of Cambridge, UK, hopes her coronavirus sounds app could provide the data needed to build a quick and cheap Covid-19 screening test in the future. Image credit – Salvatore Scellato

Is this what led you to build the Covid-19 Sounds app?

Our project actually started in October before the coronavirus outbreak started. The first thing we were trying was to look at cardiovascular sounds, but when the coronavirus started spreading, we decided to build an application that would gather data about it instead. We are hoping to use machine learning to identify certain characteristics that could be used to diagnose someone with a Covid-19 infection.

What information are you collecting?

We have a website (which went live at the start of April) and an Android app (launched a few weeks later) that people can download. We then ask them some basic medical questions, along with whether they have been tested and diagnosed with Covid-19. We also ask them if they have any symptoms. They then record themselves breathing, speaking and coughing.

What does Covid-19 sound like?

It is still too early for us to have a definite answer as we are just starting to collect the data, but there have been some research papers that indicate the cough that comes with Covid-19 has some specific features – it has been described as being a dry cough (with some specific distinguishing features that allow it to be identified). Having spoken to doctors who are treating people (Covid-19 patients) in hospitals, there may be some changes to their voice, their patterns of breathing or the way they catch their breath as they talk like they are exhausted. We are looking at all of these things by asking participants to record themselves breathing and reading sentences out loud.

Can your app help with the global response to coronavirus?

The machine learning (algorithm) will analyse the recordings we collect to see if it can spot anything different in the voice, cough and breathing of people who have coronavirus. If we do find something, then that could be used to create a diagnostic tool.

How might that work?

For cardiovascular disease we checked with an iPhone on the heart in different positions and found the microphone was enough to pick up the sound of the valves as it pumps blood (and so could be enough for respiratory diseases too). If the machine learning algorithm learns to distinguish Covid-19 patients from their cough, for example, it might be also be possible to record a cough or their voice on their phone. Then the algorithm can say whether someone has a cough like those we have classified as having the disease. There might need to be a second line of diagnostic test after that to confirm, but it could be a cheap and quick (screening) test.

‘Having spoken to doctors who are treating people (Covid-19 patients) in hospitals, there may be some changes to their voice, their patterns of breathing or the way they catch their breath.’

Prof. Cecilia Mascolo, University of Cambridge, UK

How many people contributed so far?

We had 3,000 in the first three days from the website alone before the Android app went live and that number is growing. But to be useful we are going to need tens of thousands of people taking part. So far, we have less than 50 people who have said they have tested positive for coronavirus. We need more positives. We are trying to get the app into hospitals to reach positive patients in triage sites.

What challenges have you faced?

We have had to be very clear with people that this is not a diagnostic tool at the moment. We are not giving them a result from the recordings they are giving us, it is just for data collection so we can analyse it and hopefully build something later. We are also having to be very careful with the data we collect as it is a lot of personal information and recordings of people’s voices. While we want to make the data public at some point in the future, we will have to ensure it is anonymised.

The other major hurdle has been with getting the apps published. Google restricted who could publish apps to do with Covid-19 to avoid misinformation, but we argued ours is helping in the global fight (and came from a reputable source) so they reviewed it and allowed it to go live. The app will also allow us to follow up by asking users every three days for updates so we can see how their condition progresses. We are also hoping to develop an app for iOS soon too, but we were able to do one quicker for Android.

Is there a danger your analysis will come too late for Covid-19?

It is definitely going to take some time, but there are some countries that are quite a bit behind. There is also talk of the virus coming in waves. We don’t know how successful lockdown will be and when it will end, so we are hoping our research will be useful for these later stages.

Will this research be useful after Covid-19?

There is a chance the data we are collecting now could also identify diagnostic sounds for other conditions such as asthma. We don’t know yet. Our big vision though is for machine learning algorithms to be linked to wearable devices and smartphones so it can automate the diagnosis of disease through sound. Most of us might have a doctor listen to our body’s sounds periodically, but what happens if you have something that can listen to you continuously. It could be a new form of diagnostic. We just have to listen to our bodies more.

This interview has been edited and condensed for clarity and length.

The research in this article was funded by the EU’s European Research Council. If you liked this article, please consider sharing it on social media.

source https://horizon.scienceblog.com/1267/qa-the-sound-of-your-voice-could-help-fight-covid-19/

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mobileappdevelopmentuk-blog · 8 years ago

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Eastpoint Software Android App Development West London, UK, Cambridge and London – Important Mantras for Huge Success

If you are working on Android App Development, it is important to follow up some important rules. Here check out some good Mantras for achieving success. No doubt, Google Play Store rules over the highest app download and app development companies to following projects with the platform considering the demand of the hour. Here, just find out five Android app development success mantras to keep in mind. Understand your User Base: However, the huge mobile app downloads happen on Android; iOS app developers are reaping better profits in financial terms. One can considered as a pro or even a con. No matter, it is right introducing your application on Android completely depends on the generation of the revenue techniques you really plan to follow up. Moreover, free apps earn their money with the help of in-app purchases, ads and even a paid promotion. Certainly, Android does show your application to a larger user base internationally, so that is a tough end in favour of the stand, particularly if your app is planned for local usage. Responsive to screen size: As Android is known as an open source platform, therefore, difference of the screen size is not limited to smartphone and tablet form only, but expands to cover up the different mobile handsets created with the operating classification. So, it is extremely necessary that your application can assure a uniform experience across the different sizes of the screen. Assistance of Language: As we’ve stated, Android has a worldwide flavor due principally to its open source nature and trouble-free access. Therefore you should be ready to create your application accessible in the local languages of the countries where Android share a wonderful market presence in order to really tap onto a worldwide market. Both online and offline equally works: Apps that provide a constant performance on offline and online mode surely have a frame as it allows the user to work even in the absence of an internet connection. If everything working properly, allow assured key functions to work simply in the offline mode in order to avoid any sort frustration. An ergonomic design and instinctive specifications are considered as the backbone of any superior application and with Android, and its several faceted devices, it turns quite more essential to draw your attention. Better understand the target users and the function your application will provide before taking the force to expand the app. No matter, whether it is local or even global, Android will always stay the platform to depend on to make sure your app thrives amongst the better public. You can also take advice from the experts to remains positive in the market. Following important rules is quite important. We are Eastpoint Software Android Mobile App Development and Developers London, UK, Cambridge, West London, Chelmsford, Richmond, Surrey, Twickenham and Colchester. Android app development is not that tricky as it appears, you just need to pick the right service provider that has enough experience of making apps belonging to various categories. We want to build more apps to add to our portfolio, so we want to work with you. Contact us on 01223 690164 or Mail us: [email protected] and let us know what you are after. We can go from there and provide a no obligation estimate. Visit us: https://www.eastpoint.co.uk/Mobile-Apps/Android-mobile-app-development/

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blog-mobiloitte-inc · 7 years ago

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Building an Android app presents a unique set of challenges because of the fragmented device market. Meeting these challenges requires deep Android technical expertise. Our Expert Android App Development team leverages the best of the Android OS has to offer to make it device adaptive.

Our Android app developers have years of experience in the mobile application development space. Mobiloitte is top Android Application development company in Cambridge, USA. Hire Android App developer from Mobiloitte, If you are looking for a android developer then our firm is best for you.

#cambridge #USA #mobile app #Android #developer #technology #Busines

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ukdigitalcompany · 3 years ago

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e-Wallet Mobile Apps

Fuss-free Banking Transaction On the go

eWallet has dramatically dominated the banking and online mobile payment app market because of its convenient and stress-free transactions. The popularity of smartphones and tablets including technology and the internet make payment easier and with a lot of comforts. It’s also a better way to use your time instead of lining up in long lines and crowds.

UK Digital Company is a top eWallet Mobile Apps Development Company in the United Kingdom and the best Online Payment Apps Provider in London, Bath, Oxford, Bristol, Cambridge, and Liverpool. We are also an eWallet Software Development Company in London and the UK. With this, you can get an on-demand, customizable, and fully-protected digital eWallet app that works well with Android and iOS platforms and devices.

The fuss-free transactions and convenience of the eWallet mobile banking app are reliable and secure mobile wallets. Furthermore, there are a lot of industries that can benefit and use an eWallet app. For instance, retail and eCommerce solution businesses, banking and finance organizations, shipping and logistics software businesses, and food and restaurant solution businesses that provide a more customer and payment-friendly method to your clients.

On the other hand, there are undeniable benefits of the eWallet Mobile App for your businesses such as providing fund transfer options to customers, receiving money-saving avenues to customers, encouraging customers to set up automatic payment facilities, and providing faster money load options. Aside from these, eWallet apps have awesome features that make everyone’s life way undemanding and straightforward. These features affect the overall mobile app development, thus the features listed are relevant. These features include easy customer onboarding, transaction history, add money feature, pin, fingerprints, and retina scans, send and receive funds, bill payments, 24/7 support, and of course, refer a friend feature.

UK Digital Company also has an eWallet mobile apps admin panel that consists of many different aspects like a dashboard, user management, report, merchant management, and track payment that allows the admin to have better control of everything that’s behind the scene. It oversees the holistic approach of the entire online payment business.

So, what are you waiting for if you could set up your own eWallet mobile apps? Let us set up and transform your eWallet mobile apps experience now to get the best of everything. Further, visit our website today to learn more.

#ewallet mobile app #eWallet Mobile Apps Development Company in the United Kingdom #Online Payment Apps Provider in London Bath Oxford Bristol Cambridge and Liverpool #eWallet Software Development Company in London and the UK #Android and iOS ewallet mobile app

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orbemnews · 4 years ago

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Breaking Point: How Mark Zuckerberg and Tim Cook Became Foes SAN FRANCISCO — At a confab for tech and media moguls in Sun Valley, Idaho, in July 2019, Timothy D. Cook of Apple and Mark Zuckerberg of Facebook sat down to repair their fraying relationship. For years, the chief executives had met annually at the conference, which was held by the investment bank Allen & Company, to catch up. But this time, Facebook was grappling with a data privacy scandal. Mr. Zuckerberg had been blasted by lawmakers, regulators and executives — including Mr. Cook — for letting the information of more than 50 million Facebook users be harvested by a voter-profiling firm, Cambridge Analytica, without their consent. At the meeting, Mr. Zuckerberg asked Mr. Cook how he would handle the fallout from the controversy, people with knowledge of the conversation said. Mr. Cook responded acidly that Facebook should delete any information that it had collected about people outside of its core apps. Mr. Zuckerberg was stunned, said the people, who were not authorized to speak publicly. Facebook depends on data about its users to target them with online ads and to make money. By urging Facebook to stop gathering that information, Mr. Cook was in effect telling Mr. Zuckerberg that his business was untenable. He ignored Mr. Cook’s advice. Two years later, Mr. Zuckerberg and Mr. Cook’s opposing positions have exploded into an all-out war. On Monday, Apple plans to release a new privacy feature that requires iPhone owners to explicitly choose whether to let apps like Facebook track them across other apps. One of the secrets of digital advertising is that companies like Facebook follow people’s online habits as they click on other programs, like Spotify and Amazon, on smartphones. That data helps advertisers pinpoint users’ interests and better target finely tuned ads. Now, many people are expected to say no to that tracking, delivering a blow to online advertising — and Facebook’s $70 billion business. At the center of the fight are the two C.E.O.s. Their differences have long been evident. Mr. Cook, 60, is a polished executive who rose through Apple’s ranks by constructing efficient supply chains. Mr. Zuckerberg, 36, is a Harvard dropout who built a social-media empire with an anything-goes stance toward free speech. Those contrasts have widened with their deeply divergent visions for the digital future. Mr. Cook wants people to pay a premium — often to Apple — for a safer, more private version of the internet. It is a strategy that keeps Apple firmly in control. But Mr. Zuckerberg champions an “open” internet where services like Facebook are effectively free. In that scenario, advertisers foot the bill. The relationship between the chief executives has become increasingly chilly, people familiar with the men said. While Mr. Zuckerberg once took walks and dined with Steve Jobs, Apple’s late co-founder, he does not do so with Mr. Cook. Mr. Cook regularly met with Larry Page, Google’s co-founder, but he and Mr. Zuckerberg see each other infrequently at events like the Allen & Company conference, these people said. The executives have also jabbed at each other. In 2017, a Washington political firm funded by Facebook and other Apple rivals published anonymous articles criticizing Mr. Cook and created a false campaign to draft him as a presidential candidate, presumably to upend his relationship with former President Donald J. Trump. And when Mr. Cook was asked by MSNBC in 2018 how he would deal with Facebook’s privacy issues if he was in Mr. Zuckerberg’s shoes, he replied, “I wouldn’t be in this situation.” Apple and Facebook declined to make Mr. Cook and Mr. Zuckerberg available for interviews and said the men have no personal animosity toward each other. Regarding the new privacy feature, Apple said, “We simply believe users should have the choice over the data that is being collected about them and how it’s used.” Facebook said Apple’s feature was not about privacy and was instead about profit. “Free, ad-supported services have been essential to the growth and vitality of the internet, but Apple is trying to rewrite the rules in a way that benefits them and holds back everyone else,” a spokeswoman said. A Chasm Opens Mr. Cook and Mr. Zuckerberg first intersected more than a decade ago, when Mr. Cook was second in command at Apple and Facebook was a start-up. At the time, Apple saw Facebook as a hedge against Google, the search giant that had expanded into mobile phone software with Android, a former Apple executive said. Around 2010, Eddy Cue, who leads Apple’s digital services, sought out Mr. Zuckerberg for a potential software partnership, the former executive said. In the ensuing meetings, Mr. Zuckerberg told Mr. Cue that Apple had to deliver a great deal for a partnership, or the social network would be happy to go it alone, this person said. Some Apple executives felt those interactions showed that Mr. Zuckerberg was arrogant, this person added. Two other people said that the talks were cordial and that they were confused by the characterization of the meetings. The discussions eventually led to a software feature that let iPhone owners share their photos directly to Facebook. But the friction had set the tone. The situation was complicated as Facebook and Apple also became mutually dependent. The iPhone was a key device for people to use Facebook’s mobile app. And Facebook’s apps — which later also included Instagram and the messaging service WhatsApp — have been some of the most downloaded programs from Apple’s App Store. By 2014, Facebook executives had grown fearful of the leverage that Apple had over the distribution of its apps with iPhone customers. Those concerns were compounded when Apple at times delayed updates of Facebook’s apps through its App Store, said people familiar with the matter. In February 2014, when Facebook’s board met to discuss Project Cobalt, which was a potential acquisition of an unidentified large social app, Apple’s power was top of mind. Sheryl Sandberg, Facebook’s chief operating officer, argued for the deal partly to protect the social network from Apple’s and Google’s control over smartphone software, according to the meeting’s minutes, which were released last year as part of a congressional investigation into tech companies. Let Us Help You Protect Your Digital Life Adding another popular app to Facebook’s offerings “would make it more difficult for operating system providers to exclude the company’s mobile applications from mobile platforms,” Ms. Sandberg said. Mr. Cook, too, began thinking more negatively of Facebook, former Apple executives said. After the 2016 presidential election, federal authorities revealed that Russians had misused Facebook to inflame American voters. In 2018, the Cambridge Analytica revelations broke, highlighting Facebook’s collection of user data. Mr. Cook decided to distance Apple from Facebook, the people said. While Mr. Cook had raised privacy as an issue as early as 2015, he ramped that up in 2018. Apple also unveiled a new corporate motto: “Privacy is a fundamental human right.” This was in line with Apple’s marketing pitch, which was that people should buy $1,000 iPhones to help protect themselves from the internet’s harms. When asked in an interview that year on MSNBC about Cambridge Analytica, Mr. Cook called the situation “dire” and suggested “some well-crafted regulation is necessary” for Facebook. Then, at its 2018 developer conference, Apple unveiled technology changes that struck at Facebook’s ad business. Those included a built-in screen-time tracker for iPhones that let users set time limits on certain apps, which affected companies like Facebook that need people to spend time in apps to show them more ads. Apple also said that to protect people’s privacy, it would require companies to get permission from users of its Safari internet browser to track them across different websites. Facebook has used such “cookie” tracking technology to gather data, which enables it to charge advertisers more. “It really spoke to the power of Apple controlling the operating system,” said Brian Wieser, president of business intelligence at GroupM, an advertising industry firm. “Facebook isn’t in control of its own destiny.” At Facebook, Apple’s privacy moves were viewed as hypocritical, said three current and former Facebook employees. Apple has long had a lucrative arrangement with Google to plug Google’s data-hungry search engine into Apple products, for instance. Facebook executives also noted that Apple was entrenched in China, where the government surveils its citizens. Privately, Mr. Zuckerberg told his lieutenants that Facebook “needed to inflict pain” upon Apple and Mr. Cook, said a person with knowledge of the discussions. The Wall Street Journal previously reported Mr. Zuckerberg’s comment. Behind the scenes, that work had already begun. In 2017, Facebook had expanded its work with Definers Public Affairs, a Washington firm that specialized in opposition research against its clients’ political foes. Definers employees distributed research about Apple’s compromises in China to reporters, and a website affiliated with Definers published articles criticizing Mr. Cook, according to documents and former Definers employees. Definers also began an “astroturfing” campaign to draft Mr. Cook as a 2020 presidential candidate, presumably to put him in President Trump’s cross hairs, The New York Times reported in 2018. A website, “Draft Tim Cook 2020,” featured a lofty quote from the chief executive and a model campaign platform for him. Data behind the website linked it to Definers. (Definers’ work against Apple was also funded by Qualcomm, another Apple rival, according to a Definers employee. Facebook fired Definers after The Times reported on its activity.) Apple and Facebook have also started competing in other areas, including messaging, mobile gaming and “mixed-reality” headsets, which are essentially eyeglasses that mix digital images into a person’s view of the world. By the 2019 Sun Valley meeting, Mr. Zuckerberg’s and Mr. Cook’s relationship had reached a low. Then it got even worse. App Tracking At Apple’s virtual developer conference last June, Katie Skinner, a manager on the privacy team, announced that the company planned a new iPhone feature to require apps to get users’ consent to track them across different apps. She discussed it for just 20 seconds. To Facebook, it was a declaration of war, three current and former employees said. If people were given the option to not be tracked, that could hurt Facebook’s ad business, the executives figured. Over the next few months, Facebook and Apple sniped at each other over the feature in letters to privacy organizations and advertising coalitions. Then in December, Facebook took out full-page ads in The Times and other publications about the change. It declared Apple’s privacy feature would hurt small businesses’ ability to advertise and said it was “standing up to Apple.” Facebook also met with advertising clients to warn them about Apple’s change, according to a copy of a December video presentation that was viewed by The Times. “Apple made unilateral decisions without consulting the industry about a policy that will have far-reaching harm on businesses of all sizes,” a Facebook product director said in the presentation. “The impact of Apple’s changes makes it harder to grow. And for some, even survive.” Apple delayed the feature so apps and advertisers could prepare, but Mr. Cook refused to change how it worked. And in a picture to show the new feature, Apple used an image of a familiar app: Facebook. Mr. Zuckerberg has since shifted his tune about Apple’s move. With Wall Street nervous about the effect on Facebook’s business, he said in a March interview on the audio chat app Clubhouse that Apple’s feature could benefit the social network. If advertisers struggled to find customers across different apps, he said, they might gravitate more toward Facebook because of its already enormous troves of data. “It’s possible that we may even be in a stronger position,” he said. But Mr. Zuckerberg has also been blunt about Facebook’s feelings on Apple. “We increasingly see Apple as one of our biggest competitors,” he said in an earnings call this year. Even on that point, Mr. Cook has disagreed. “I’m not focused on Facebook,” he told The Times this month. “I think that we compete in some things. But no, if I’m asked who our biggest competitors are, they would not be listed.” Source link Orbem News #breaking #cook #Foes #Mark #Point #Tim #Zuckerberg

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s4g2world · 4 years ago

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How Responsive Web Design Serves The Best Experience?

With the fast pacing lifestyle IT is also immensely growing, and Digital solution providers by providing various kinds of web solution have made this life hack easier and smoother as well and the web design and development companies are along with creative purposeful web development, engaged in mobile friendly responsive web designing and mobile application development as well. Responsiveness of a website is an attribute that make it along with desktop to other internet supportive device friendly such as mobile phones, tablets etc. Though separate hybrid and native mobile app are being developed for Android and iPhone Smartphone which have great user-interface, experience and attractively light weighted to download to work speedily, but it never fade-out a website's importance among users and along with hybrid mobile application, they access the website on this device too.

Usually in today's trend every business provides both it commerce centric website and mobile application too now, in such case it quite thinkable that when Android application have all the features and functionalities of the complete website than why need a responsive website? So here is the some magnificent importance of a responsive website are:

Mobility

The prominent leading feature of a responsive website is its mobility which makes the site easy to access anywhere anytime and any internet friendly device and browser. Though mobile application also does so but its brief layout of complete web portal that gives the limited required features and functionalities and in compare that responsive web design gives device friendly complete website view.

Accessibility

In compare to adaptive website, responsive web design gives the easier and speedily accessibility over handheld devices, and apart you can access it while facing internet speed issue too, most of responsive website gives the Basic HTML Version accessibility during weak signal strength, this version facilitates you to access the site without any interruption and do the willing relevant task from anywhere and anytime.

Website Ranking

A good website is one which is purposeful, user-friendly, web browser compatible, and along with these SEO friendly too to boost up with website ranking on Google to view on top among competitors, and a perfectly designed responsive website by a web design company plays the key role in that and provide SEO and device friendly great user- friendly experience to improve the website ranking and image as well.

Mobile application alternative

It's quite obvious that when you have device friendly responsive website than there is no need to get of mobile application for the same, that reduces the cost and maintenance overhead over two web solutions. It's an appealing alternative of mobile application hence Digital solution provider companies now working on it to provide the client's one unique solution for diversified web-based queries.

However, website designing is not new the trend and anyone without having academic knowledge or experience can craft it for learning purpose but a responsive web design is beyond that and provides competitive diversified internet friendly device experience and professional web development experts work on it to make designed website attractive, web browser compatible and device friendly too.

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#webdesign #web designer #webdesignercompany #website

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chelsearicketts · 4 years ago

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Mobile app development trends that will soar in 2021

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Consistently we see changes in the realm of mobile app development. What's more, the speed at which it is moving, it will keep on continuing breaking hindrances in the following not many years. Today, a simple online presence isn't adequate for your business to be effective. The thoughts, plans, or procedures you had in 2019 may not generally work in 2021. With taking off computerized change, it's a need that we additionally stay aware of various patterns that surface every year.

In this article, we have featured 10 patterns that will remain at the top in 2021 in the mobile app development industry for top mobile app development companies in Singapore. So read on!

10 Trends For App Development in 2021

In the event that you have been working in the app development industry and under top mobile app development companies in Singapore for quite a while, you should know how relentless the opposition is. So to remain early, investigate top patterns that will cause a ripple effect in 2021.

1. AR and VR

Today, who despises a decent AR or VR joining in the mobile apps? Furthermore, since the time the development of ARCore and ARKit by tech goliaths like Apple and Google, the way toward building AR apps has gotten a lot simpler. According to Statista, the AR and VR market is going to see a monster ascend, from $27 billion dollars in 2018 to about $209 billion out of 2022. So it is protected to state that we will keep on appreciating AR and VR in shockingly better structure in the coming years.

2. IoT

IoT, short for the Internet of Things, is an organization of interconnected shrewd devices. Over the most recent couple of years, we have seen large brands like Google and Amazon using the original capacity of this innovation. Nonetheless, this pattern doesn't appear to stop here. The IoT market saw an unsurpassed high in 2020 and the interest for apps incorporated with IoT by many top mobile app development companies in Singapore is becoming further.

3. AI

Man-made reasoning and AI have been important for the rundown of app development patterns for a long time. Also, why not? Famous mobile apps like Replika, Cortana, and Google Assistant have made our lives so simpler throughout the long term. With the progression in innovation, we make certain to improve apps by consolidating ML with profound discovering that will give important information and ongoing investigation. It can do ponders for app development projects by top mobile app development companies in Singapore later on.

4. Apps for foldable gadgets

When in 2018, Google authoritatively declared the foldable help on Android telephones by utilizing its 'screen progression' API, that was the rebound of foldable gadgets. New and better. What's more, presently we have Samsung with its foldable OLED show. We can say that diverse working frameworks and top mobile app development companies in Singapore are equipping to utilize this innovation to improve cell phone encounters for the clients. App development for foldable gadgets is picking up fame and soon the market will be overflowed with such gadgets and apps.

5. Wearable apps

As indicated by Statista, the quantity of associated wearable gadgets is relied upon to arrive at 929 million by 2021. This plainly shows that wearable innovation is dynamically developing all around the world. Truth be told, Apple has just made a progression in this issue by declaring its WatchOS update which demonstrates that Apple Watch apps will presently don't need a friend iOS app and will have their own App Store. With its developing prominence, we can anticipate that a lot more wearable gadgets should be a piece of our lives.

6. M-Commerce

M-Commerce is flourishing at an uncommon rate. Furthermore, with the worldwide pandemic takeover in 2020, internet shopping isn't only a leisure activity any longer, however it has become a need. Consequently the expanding interest for web based shopping has made this pattern fundamental for online advertisers. As the quantity of cell phone clients is so high, a m-business app can without much of a stretch impact a major crowd.

7. Mobile Wallet

Albeit mobile wallets had picked up prevalence previously, 2020 can be named the year that really caused individuals to understand their value. With the social separating conventions, contactless installments picked up weightage. Industry goliaths like Samsung, Apple, and Google are utilizing mobile wallets to give clients a protected and helpful experience for cash exchanges and bill installments.

8. Quickened Mobile Pages (AMP)

Today, with our abbreviated capacities to focus, everybody needs an app that is easy to use and quick. Thus, app designers from top mobile app development companies in Singapore are zeroing in on those highlights as guests rapidly leave the site that takes longer terms to stack. Quickened Mobile Pages and Progressive Web Apps are picking up notoriety because of their quicker stacking speed.

9. App Security

How significant is app security? To answer that let us review when 2018 Facebook was discovered to be engaged with Cambridge Analytica in clients' information break. Indeed, even the most noteworthy earning web-based media app saw a 8.5% fall in their offers. This is seen regularly that individuals need their apps to be secure like never before. With the expanding cybercrimes, information penetrates, and online assaults, app security can never leave pattern.

10. Reference points Technology

Reference points are little, remote transmitters that utilize the low-energy Bluetooth innovation to impart signs to other brilliant gadgets close by. Despite the fact that this tech has been around for quite a while, it is required to pick up considerably more prominence in 2021. Signal warnings are being utilized by numerous organizations to interface with their customers in an exceptionally logical way. It very well may be utilized in air terminals, mobile installments, and virtual visits by making things more customized and smooth and secure data sharing.

Last Words

Mobile apps have advanced with time. There are billions of apps effectively in the Apple and Google app stores. What's more, with these new innovations, more current apps will keep coming up. So to remain at the highest point of your game, it is essential for business pioneers to think about the most recent patterns and advances.

We trust that this article gave you a reasonable thought of what patterns to continue in 2021.

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kamdynydma475-blog · 5 years ago

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Here Are 4 Movieboxapk Me Strategies Every Person Counts On. Which One Do You Prefer?

What Makes a Great Mobile App?

Cost: Free on iOS Application Shop

If you desire to, it's a cost-free download as well as you can buy themes for it. Various other attributes consist of a specialized number row, SwiftKey Flow which permits motion typing, multiple language support, cross-device syncing of your collection and far more. It holds true that Microsoft now has SwiftKey, yet thus far they have taken care of not to mess it up. Gboard, Google's key-board app, is likewise extremely good as well as is an excruciatingly close 2nd place below. Totally individual/ subjective, yet I "detoxed" away from FP a couple of years earlier.

India is responsible for a 3rd of all downloads of the Chinese-owned short-form video app, adhered to very closely by Brazil at 10.4%. Four applications surpassed 150 million installs in Q1 2019, consisting of Facebook-owned WhatsApp, Carrier, and also Facebook. ByteDance's TikTok was once more the No. 3 Google Play app. YouTube Kids joined YouTube and YouTube Music among the top 20 Google Play applications. YouTube Children had 29 million downloads in the quarter, an increase of 291 percent quarter-over-quarter.

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You can rock bent on full cds, specific tracks, playlists, as well as radio-style streams. You can build your personal collection by favoriting tracks, complying with artists, as well as connecting with pals, and also also obtain suggestions based upon your paying attention tasks.

Following the Cambridge Analytica scandal, Mark Zuckerberg's company may be experiencing its first actual crisis. This contributes to other troubles experienced by the social network in recent years.

What is one of the most downloaded application in Google Play?

What is TikTok app?

The iPhone 11 and 11 Pro aren't fully waterproof, but are water resistant enough to survive a splash of coffee or get dunked in the pool. According to Apple, the iPhone 11 is rated IP68, which means it's water resistant in up to 6.5 feet (2 meters) of water for 30 minutes.

Android, iphone and also Windows all maintain hassle-free running listings of every app you have actually ever before downloaded and install. It is a total video viewing and sharing an application that works on mobile and also desktop computer tools. The specialized mobile application has some added attributes such as offline downloading.

There is likewise a second Google Aide application for those who want a quick launch symbol on the home screen. The equipment things prices money, however Google Assistant is free. Amazon.com Alexa is an additional excellent application in this room, yet it does not support Google Android fairly as high as we would like, yet. Right here are the best Android apps that function offline, whether you don't have a data plan or are in an area with no service. It took the company a long time to make severe invasions into the mobile market (we won't mention Windows Phone), however it's currently lastly starting to locate some grip.

Google Maps

Both apps get stacks of new updates and features regularly. The end of 2018 is upon us and if you really did not download and install any new apps, then you're missing out. I understand-- it's sometimes surprising that 10 years into the App Store, there are still sufficient fresh suggestions to make it worth downloading an unfamiliar name. This number only represents brand-new downloads, not re-installs or app updates, the report kept in mind.

Maps by Google is a full place app with attributes like GENERAL PRACTITIONER tracking, address sharing, navigating, real-time web traffic updates, lane guidance, regional place search and also even more. App growth is helpful not only for monetary objectives however also to extend the reach of a business/website to the mobile users. Billions of individuals worldwide are making use of smartphone gadgets currently, and one precise method to get to those individuals is producing a mobile app for your business. Mobile applications are one of the reasons that mobile phones are so much popular today. These applications are what make your tablet computers and phones wise, in regards to functionality and attributes.

What makes a great mobile app?

SwiftKey is additionally excellent in a various sort of way and also we suggest it if Gboard isn't helping you. Blue Mail is just one of the best cost-free Android apps for email.

The leading 10 apps were the same as the previous quarter, with the top 5 all retaining their positions from Q4 2018. Video editing app Biugo as well as picture editing application PicsArt got in the leading 20 applications worldwide for the first time in Q1. First-time users in India assisted both applications achieve brand-new install highs in the quarter. In the following couple of days, we'll be sharing a couple of excerpts of our Q Data Digest Report.

What is the most popular app 2019?

Since January 2019, TikTok has been installed more than 104.7 million times, which is an increase of 46% in the span of a year, making it the most downloaded non-gaming app worldwide, according to Sensor Tower, a mobile app store data analytics firm.

Apple apple iphone SE 2/iPhone 9.

Pulse SMS uses a web server structure while Android Messages live streams your messages. Both techniques have their benefits and drawbacks, yet they're both still exceptional choices to access your texts anywhere. Textra is an additional great option if you do not require desktop texting. It's a password supervisor that lets you conserve your login credentials in a safe, safe and secure method. In addition to that, it can assist generate almost difficult passwords for you to make use of on your accounts. It is an OTT service offering ad-supported full-length feature movies for free. The Application is possessed by Display Media Films (SMF), so you can anticipate a consistent inflow of movies dispersed by the SMF. The solution additionally organizes web collection as well as initial shows which can be streamed without paying a single dime.

What is replacing Showbox?

Crackle. Sony's Crackle is one of the most popular free movie apps on mobile. It boasts a bunch of hit titles, various TV shows, and a bunch of genres to choose from. It even has Nielson tracking software so you can Movie Box Download Android be a part of the stats when it comes to popularity.

I was looking for free IPTV solution for flicks, boxsets and also live TV. It has a built-in library readily available to conserve your preferred films and also view it later. Without using HDD or data manager area of your smart device you can conserve movies or dramatization right into the library of the application. This application is the heart of countless customers as well as boosting day by day because of the most effective service supplying. Furthermore, it lets you see motion pictures trailer and recognize other needed information concerning the film.

Download And Install Most Current Variation of Truecaller APK.

The appeal of the portal is the leading search box which is prompt as well as easy. One can easily find the episode number which they desire to see. There are lots of video services, legal ones, there not a lot of cash and some have advertisements to spend for some web content or there is subscription. SHOT FILM HUB. FROM GOOGLE PLAY SHOP. SHORT 15 SECOND ADS BEFORE YOU BEGIN THE FILM. NO TV REVEALS BUT ALMOST Comparable To SHOWBOX MOTION PICTURE COLLECTION AND ALL LEGAL. ShowBox is Dead for good, the developers have actually quit the assistance of the App.

Despite which kind movie you love to watch, you are going to discovered right here all style flicks like Activity, funny, journey, Bio, and also animation and so on . If you can tolerate that, then My Download and install Tube can be your noticeable option. Else, you can consider my other choices for top totally free movie streaming websites no Register. TorOWL is a new movie streaming site, no join needed. Thus, you can arrange flicks conveniently making use of various filters like groups, layouts, rating, votes and more.

The services of Hulu right into Live TELEVISION began in 2017, before that it just use to organize a collection of TELEVISION programs both old and also brand-new, film and various other infomercial programs. It functions as a hybrid of Sling TV and also Netflix, offering both TV Reveals along with Online TV to its individuals.

Can you go to jail for streaming movies?

One more method to use Netflix without a Credit card is by using a Netflix gift card. You can buy Netflix gift cards on Amazon or eBay and you can also get them as a gift from your parents or friends. After grabbing your gift card, you need to enter your voucher id to activate it and use Netflix.

Titanium TV as well has a large brochure of films and also TELEVISION programs. From the just recently released movies to the latest episodes, you will certainly find everything here. I am likewise impressed with the top quality of video playback this app uses.

How can I watch movies online for free on my phone?

Technically, yes, movie box is illegal. You are streaming a movie/tv show without the original owner's permission. MovieBox does not have the rights to show owner's copyrighted material. As for getting caught, however, the chances are slim to none.

I needed to assemble this list since Showbox recently got shut down forever. Showbox APK was among the most extensively utilized streaming apps for movies and TELEVISION shows. Considering that Showbox is not functioning anymore, it only made sense to locate its replacements.

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gezinus · 5 years ago

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Guy Who Reverse-Engineered TikTok Reveals the Scary Things He Learned

Facebook got itself into a sensitive data scandal when it did shady business with Cambridge Analytica, Instagram confirmed a security issue exposing user accounts and phone numbers, but these apps are basically online security havens compared to TikTok, according to one senior software engineer with about 15 years of professional experience.

2 months ago, Reddit user bangorlol made a comment in a discussion about TikTok. Bangorlol claimed to have successfully reverse-engineered it and shared what he learned about the Chinese video-sharing social networking service. Basically, he strongly recommended that people never use the app again, warning about its intrusive user tracking and other issues. Considering that TikTok was the 4th most popular free iPhone app download in 2019, this is quite alarming.

Image credits: Marco Verch

Bangorlol is no script kiddie. “The last several years of my career has been based around reversing mobile applications, analyzing how they work, and building additional third-party functionality around them,” he told Bored Panda. “A rough example would be me noticing that Twitter doesn’t show you a sequential timeline (no idea if they do or not) on the website but does on the app. I’d go into the Android or iOS version, find the requests that get the correct data, and build a third-party tool (app, website, browser extension) to give users this functionality.”

“Lately, it mostly involves reversing my company’s partner APIs so we don’t have to wait for them to create something custom for us. I hunt bug bounties when I’ve got the time, or help my friends out with theirs (or their CTF challenges). I like security in general and typically find at least a few major flaws whenever I change employers. I’m kind of a ‘jack of all trades’ kind of guy in the sense that I’m comfortable in most areas of software engineering and mostly pretty okay with many security topics.”

Reportedly, it took 200 days for the Chinese development team to create the original version of TikTok, but when Bangorlol got his cursor on its code, it had no chance. Although, it did try to put up a fight. “TikTok put a lot of effort into preventing people like me from figuring out how their app works. There’s a ton of obfuscation involved at all levels of the application, from your standard Android variable renaming grossness to them (bytedance) forking and customizing ollvm for their native stuff. They hide functions, prevent debuggers from attaching, and employ quite a few sneaky tricks to make things difficult. Honestly, it’s more complicated and annoying than most games I’ve targeted,” Bangorlol explained.

Such secrecy is understandable. TikTok’s earnings have risen proportionately with its increase in popularity and its owner ByteDance made a net profit of $3 billion last year, according to a report from Bloomberg.

Bangorlol thinks that we as a society have normalized giving away our personal information and have no expectations of privacy and security anymore, so giving TikTok our data together with our money is nothing surprising. “The general consensus among most ‘normal’ people is that they can’t/won’t be targeted, so it’s fine. Or that they have nothing to hide, so ‘why should I even care?’ I think the apathy is sourced from people just not understanding the security implications (at all levels) of handing over our data to a foreign government that doesn’t discriminate against who they target, and also doesn’t really have the best track record when it comes to human rights,” he said.

Keep in mind that Bangorlol released his initial commentary a while ago and hasn’t touched the app in months, and when he posted his findings, they were also a few months behind. “The app could’ve changed fingerprinting techniques or added/removed some of the nasty things they do. I strongly encourage security researchers who are much smarter than me and have more free time to take a look at the app and scrutinize every little detail they can. There’s a lot of stuff going on in the native libraries for at least the Android version that I wasn’t able to figure out and didn’t have the time to investigate further,” he added.

“TikTok might not meet the exact criteria to be called “Malware”, but it’s definitely nefarious and (in my humble opinion) outright evil,” Bangorlol said. “There’s a reason governments are banning it. Don’t use the app. Don’t let your children use it. Tell your friends to stop using it. It offers you nothing but a quick source of entertainment that you can get elsewhere without handing your data over to the Chinese government. You are directly putting yourself and those on your network (work and home) at risk.”

Here’s what people said after going through TikTok’s issues

Bored Panda works best if you switch to our Android app

Bron: Hacker News https://www.boredpanda.com/tik-tok-reverse-engineered-data-information-collecting/

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ukdigitalcompany · 3 years ago

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Game Application Development

Game Apps

The game app is one of the best and most commonly used entertainment applications to be downloaded. Its intricate conceptualization and programming allow it to create great competition among other game developers out there. While it gained popularity throughout the years, it’s still also no denying that it is yet to be perfected.

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#Games App Development Company in London and the UK #Game App Development Company in the United Kingdom #Games iOS and Android Mobile Apps Experts in London Bath Oxford Bristol Cambridge and Liverpool #Social Game Development

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orbemnews · 4 years ago

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aurelliocheek · 5 years ago

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Apocalypse Soon: What happens when the iOS advertising ID is deprecated?

It’s rare for me to speak with a mobile advertiser that doesn’t view the deprecation of the IDFA — Apple’s proprietary advertising identifier for iOS devices — as a certainty, if not an imminent one. While the deprecation of the IDFA has been a possibility for years, and rumors of the identifier’s demise reliably circulate before every WWDC, a few recent developments support the notion that 2020 might usher in the end of an advertising ID for iOS devices:

In its most recent earnings call, Facebook’s CFO cryptically made reference to upcoming changes by mobile platform operators that will introduce friction into the process of mobile advertising measurement;

Facebook has also made some other changes that tangentially could relate to a potential end of the IDFA: it announced that it will no longer operate its Audience Network on the mobile web, and that it has modified its MMP program to disallow the sharing of view-through attribution data at the user level (see a note from Adjust below). Again, while neither of these issues directly relates to mobile advertising tracking or the relevance of an IDFA, they do both support a more privacy-centric posturing by Facebook that was perhaps taken to appease Apple;

Apple updated its iOS developer guidelines after last year’s WWDC developer event to bar apps in the Kids category from using third-party analytics or advertising SDKs. This was interpreted by many as a dry-run for full IDFA deprecation;

Google announced that it will phase out 3rd-party cookies from the Chrome browser within two years. Although Apple already does this with its Safari browser on mobile by default, Chrome has a much larger marketshare, and so this is a bigger development. While it is popular wisdom that the deprecation of the IDFA by Apple would likely instigate Google to deprecate the Android-equivalent GAID, given Chrome’s reach, it could be that Apple decides to one-up Google on the basis of privacy by reacting with the IDFA deprecation;

Apple introduced Sign in with Apple at WWDC 2019 as a means of allowing users to tie app- and website-specific authentication to their Apple IDs, meaning that Apple could ultimately be the route between devices and third-party platform IDs.

Of course, all of these development could merely be coincidental to a decision by Apple to deprecate the IDFA; Tim Cook seems zealously protective of user privacy, and the large mobile platforms generally appear to be eager to stave off invasive regulation in the wake of public furor over privacy incidents such as with Cambridge Analytica, etc.

And obviously, IDFA deprecation may not actually be on the immediate horizon, and it may not happen at all. But it’s interesting to consider what happens to the mobile advertising industry if it does, given the incredibly prominent role that the IDFA plays in even the most sophisticated advertisers’ attribution models for iOS. To that end, I present: a speculative, assumption-dependent vision of the first few months after the deprecation of the IDFA.

June 2020

Apple’s annual WWDC developer conference reveals a slew of new features coming to iOS 14 later in the year. Cryptically, Apple’s Vice President of Engineering, Craig Federighi, reveals that Apple has implemented a “simplified system profile” on iOS that limits the surface area of device information that can be collected by an app. The “simplified system profile” was first introduced to Safari in macOS Mojave in 2018 to stop devices from being fingerprinted by advertising networks. Marketing blogs and MarTech Twitter alight with speculation about the implications of this change.

Following the keynote, the first beta of iOS 14 is released to registered developers, and an important update to the documentation for the advertisingIdentifier property, which stores the user’s IDFA, is discovered (bolded text is new):

Important In iOS 10.0 and later, the value of advertisingIdentifier is all zeroes when the user has limited ad tracking. In iOS 14.0 and later, limit ad tracking is enabled by default.

Tech commentators immediately seize upon this revelation and declare that default IDFA zeroing will effectuate the end of direct response mobile advertising. Assuming that the iOS 14 adoption timeline resembles that of iOS 13, it is estimated that 50% of iOS devices will have limit ad tracking (LAT) enabled within a month of iOS 14’s release in September, and nearly all iOS devices will have limit ad tracking enabled by September 2021.

The mobile advertising technology ecosystem enters a state of panic, organizing war room meetings to come up with strategies for handling the monumental change coming to their industry in September, just three months away. Ad tech suppliers wonder if any additional device-level properties can be added to their models to improve the precision of fingerprinting, which, under the new “simplified system profile,” will only be reliable for a few minutes after an install. But most recognize that Apple is committed to removing or obfuscating these unique device signatures, such as when it added noise to device sensor data in iOS 12.2 as per the recommendations of this research paper. The changes implemented to iOS 14 are interpreted to be grievously dangerous by mobile ad tech vendors.

Privacy advocates very vocally champion both the mobile simplified system profile and the new default limit ad tracking setting.

July 2020

Facebook announces that it will stop sending user-level data to its attribution partners for both iOS and Android, across all campaign objectives, by September. The move is unexpected and widely interpreted as being a concession to Apple in order to continue attributing users with its own proprietary data collected from its SDK. Google, Twitter, Snap, and Pinterest all announce very similar policy changes just a few days after Facebook.

These announcement stun the mobile advertising industry: if Facebook, Google, et al no longer relay user-level data to measurement partners, then install and event-based campaign types like Facebook’s AEO and VO and Google’s UAC can only be assessed for ROAS via aggregated, campaign-level data from the platforms themselves.

Mobile advertisers become anxious: what does this mean for measurement? And how will non-Self Attributing Network (SAN) sources of traffic be evaluated? App advertisers are unable to glean much helpful information from MMP partners, Apple, or their account representatives at various networks.

August 2020

Apple announces the first set of members of its new Certified Mobile Advertising Partners program: advertising platforms that are registered to attribute installs via the SDKAdNetwork API that Apple introduced in iOS 11. The list of partners includes most of the largest and most prominent providers of mobile traffic.

At this point, advertisers begin to get a clearer picture of the future of mobile measurement and the severity of the changes being instituted. If attribution is handled directly from iTunes and doesn’t include user device identifiers, then the impending new reality of advertising dictates:

ROAS and CPE campaigns will only be possible via the SANs that are able to do any form of fingerprinting via their proprietary SDK data and the revenue data they collect;

Cost Per Install values for campaigns from the networks in Apple’s Ad Partners program are calculable, but building effective ROAS models for these campaigns will be difficult, if not impossible. Without being able to attribute revenue to campaigns (because all IDFAs are zeroed, and SKAdNetwork transmits no identifiable user information), the traffic sources of monetizing users are unknowable;

Most of the infrastructure currently supporting mobile advertising will soon become obsolete.

Advertisers scramble to assemble data science teams to build Media Mix Models from their existing data and to validate their current ROAS models. Shifting from deterministic measurement to probabilistic measurement will take time; in the interim, their ROAS models can be used to provide credible assumptions around what various traffic is worth. Advertisers also begin attempting to re-negotiate their contracts with technology and data partners, recognizing that many of these partners won’t be needed in their new measurement paradigms.

Google announces that it will also turn on “Opt out of Ads Personalization” by default in the next Android release.

September 2020

iOS 14 is released to the general public. Almost immediately, CPMs on mobile plummet as advertisers reduce media spend across the board. Some apps see their advertising revenues drop by half; apps that rely exclusively on advertising for user acquisition experience shrinking DAU levels. Advertisers concentrate media spend across Apple Search Ads, Facebook, and Google while conservatively layering in traffic from other sources as measured through attributed installs from iTunes (via SKAdNetwork) in a media mix model. Many advertisers note that their Facebook install volumes have decreased relative to levels from before iOS 14, recognizing that fingerprinting may have previously over-attributed LAT installs to Facebook.

December 2020

By the end of the year, most advertisers have adjusted to the new ecosystem reality, although overall mobile advertising spend is about 10% lower than it had been one year prior. Since iOS 14 was launched, a major ad network acquired an attribution provider and is using its data to develop a media mix model service. Because of the added complexity of tracking and measuring the effectiveness of media spend, a large proportion of smaller advertisers are now only advertising on either Facebook or Google and Apple Search Ads; larger advertisers have built their own infrastructure to aggregate campaign-level install data and integrate it into their media mix model.

Consumer sentiment around Apple’s privacy changes to iOS 14 was overwhelmingly positive in June, but the fanfare waned over time and those changes are rarely cited or referenced going into the new year.

Photo by S Goswick on Unsplash

The post Apocalypse Soon: What happens when the iOS advertising ID is deprecated? appeared first on Mobile Dev Memo.

Apocalypse Soon: What happens when the iOS advertising ID is deprecated? published first on https://leolarsonblog.tumblr.com/

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