mobileappdevelopmentuk-blog

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Eastpoint Software Xamarin Android, iOS and Windows Mobile App Development and Developers Company UK, London and Cambridge

Xamarin is a software tool that allows code-sharing across mobile platforms, while still producing native apps.

We love Xamarin and have completed significantly-sized app projects using it. Our Xamarin learning is ongoing within the team and we have excellent expertise in-house. How Xamarin Works Compared to Native iOS and Android Building separate apps for iOS and Android in their respective platforms is called native development. Then there is hybrid, then there is Xamarin: Native apps – all the code is written specifically to work on with Android, iOS or Windows Hybrid apps – code is written to be compatible across platforms, with compromises Xamarin – code is shared where possible With Xamarin, you will always produce an app that works just as a native app would, written for the features of that device. The perk is that sharing some of the code saves time, and therefore budget. When is Xamarin not Appropriate? Xamarin isn’t always the right choice. For richer, more complicated apps it’s usually best to go for native development. Outsource Xamarin to us and Xamarin Consultancy: As well as designing and building apps in Xamarin, you can also contact us for just outsourced Xamarin expertise, and we can integrate into your team or take on that part of the project. We are Xamarin certified partners for Mobile App Development! We are excited to be named Certified Xamarin Consulting Partners. Xamarin is a software tool used to build mobile apps in both iOS and Android. Xamarin is owned by Microsoft and has grown into a powerful and popular way to build native mobile applications. Partner status is achieved by showing expertise in delivering Xamarin mobile solutions. Our founder John Puddifoot said: "We've been working with Xamarin for a couple of years and have supported a number of clients on complex projects. "We believe Xamarin is the most effective way to deliver high quality mobile applications across Android and iOS and this certification shows our commitment to delivering high standards in mobile development." In addition to our new Xamarin certification, we have three developers, including John, who have completed qualifications at Xamarin University. Others in the team are also experienced in the technology. We also recently became a Microsoft Silver Partner, which we achieved via our vast experience with Microsoft products and endorsements from our clients Eastpoint Software Xamarin Cross Platform Android, iOS and Windows Mobile App Development and Developers Company UK, Cambridge, London, Richmond, West London, Twickenham, Colchester, Surrey and Chelmsford. We are a Cambridge-based software company with experience in Web and Mobile Development. We are leading Xamarin Android, iOS Mobile Application Development Services Company Cambridge, London and UK, Specialized in developing Hybrid, Native Mobile Apps and Web Apps across different Platforms. we actually love the process of building Mobile Apps online, finding out about a client’s business and we feel great satisfaction when we can deliver something that is so important and successful to our clients. Call us on 01223 690164 or Mail us: info@eastpoint.co.uk to discuss what you need and how we can help. Visit us: https://www.eastpoint.co.uk/technologies/xamarin-cross-platform-development/

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Latest Trends in the sector of Mobile App Development London, Richmond, UK, West London, Cambridge, Twickenham, Chelmsford – Eastpoint Software

Mobile phones a decade ago were instruments of bare necessity capable of calling sending text messages, maybe play basic games to kill some time. But then with the advent of smart phones like iphone and android, the whole scenario changed. Nowadays, to stay up-to-date with the world around us, smart phones are a necessity and when it comes to smart phones software is equally important along with powerful hardware. Software means mobile apps, from apps that are used to do basic work to apps containing high graphics and heavy on size, there are different kinds of demand for each kind of apps. With the users tending to rely on apps for simple needs like messaging to booking movie tickets to ordering items on online supermarkets, the Mobile Apps are booming. There are a few things to know about how one can develop mobile apps: Type of applications There are various types of mobile applications that one can think of designing. For instance, 1.    Web based apps there are web based mobile apps that one can develop that will both work on pcs and mobiles. These are mostly basic apps used to browse basic information or to read, light games can be included in these kinds of apps but heavy applications are not generally web based. 2.   Mobile apps These applications are made on various platforms developed specifically for developing mobile phone apps. There are more than one platforms for developing these apps. These platforms provide a scope for complex and rich mobile application development. Most of the apps available online are made on platforms. Heavy games to basic applications with beautiful interfaces, platforms are needed. Platforms There are many platforms to develop android and apple apps. There are platforms like C, C sharp, Java, Python etc. each of these platforms provide different environments and are flexible in different manners. The developers choose the platforms based on the kind of application they are developing. Since, each of these platforms provide different kinds of environments, it is essential to choose the right platform for developing the right app. Java is the best kind of platform if you are looking for something light and something that will work well in smart phones as well as a few phones that are not as smart. Python on the other hand can handle heavy graphics and intricate details, where C sharp will provide good graphics and the will serve the purpose in a more efficient manner. Devices With the advent of new wearable tech, a new branch of app development has sprung up. There is smart wearable technology available in the market; there is need for new apps for those techs as well. Author: Eastpoint Software Mobile App Development Company London, West London,  Richmond, UK, Cambridge, Twickenham, Colchester, Surrey and Chelmsford. We are a great way to reach out and grow your business, but they also have specific benefits. Mobile apps can utilize phone features, such as notifications, camera and location, broadening the scope of what can be achieved. We work on software projects, including apps and websites, for clients across East Anglia and London. To speak to us about your website, app, or content management system requirements, We have offices in Cambridge and London, and are based in Cambridge. Call us on 01223 690164 or Mail us: info@eastpoint.co.uk to discuss what you need and how we can help. Visit us: http://www.eastpoint.co.uk/services/mobile-app-development/

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Eastpoint Software Windows App Development Chelmsford, Twickenham,  London, Cambridge and UK – Important Consideration

If you are planning for Windows App Development, here are some of the important considerations. An expert team should be hired for better outcome.

The industry of the Windows app development remained stable for the last few years. Windows applications are planned particularly for PC that comes operational with MS windows operating systems. The regular changing developments in technology and the formation of several devices that can use these applications have formed a demand for newer as well as innovative applications that is used for various purposes.

If you are planning to have windows apps developed for your company, it is better to contact a professional application development company in order to make a perfect application.

Have a look on important prospective related to developing a Windows App:

    If it is possible, you should ask for a wide-ranging practicability study of the application. It should have the economic, technological as well as operational prospective of the application you desire to develop. Understanding preciously the weakness or the strengths of the development procedure would permit you to pull the specifications of the application to ensemble your requirements. It is an essential prospective related to the windows apps development procedure that the majority of people look for granted.

     You should consider the level of proficiency of the development team, as this would considerably affect the result of your application. If you are planning to develop a windows application, there is no difficulty for a developer team. The experience of expertise of developers when thinking about Development of applications friendly with windows operating systems is considerably higher.

     The windows apps development procedure should make sure that the application under development is useful, safe and easy to preserve. It is significant to reminder however, that all apps will forever have risks particularly with the rising security risks on the web these days. The risk of the security risks focuses more on the significance of easy safeguarding so that expected updates can be carried out to address open flaws.

      You should make sure that the developer managing your project is a specialist of Microsoft foundation class’s development to make sure that the application works well.

     Discover which area one should pay additional attention to so that you can locate the required proficiency for it. If you require proficiency in the media development software, choose a team having proficiency in graphic art applications, multimedia development and digital animation editors among others.

     The majority of the traders are in requirement of supply chain management applications, web services, word processors, and fiscally systems. You can have applications planned for the reasons; you simply focus on the trustworthy windows apps development company to perform the job for you.

Eastpoint Software Windows Mobile App Development and Developers London, Chelmsford, Twickenham, West London, Richmond, Cambridge, UK, Surrey and Colchester with an additional office in London. Our clients are across the UK – come and visit us, or we’ll happily come to see you. If you have any questions and are looking for mobile app development, please give us a call on 01223 690164 or Mail Us info@eastpoint.co.uk. To discuss your Windows mobile app project. Our tech team love building apps, and are keen to take on new projects.

Visit us:

https://www.eastpoint.co.uk/Mobile-Apps/windows-mobile-apps/

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How to get started with iOS App Development London, UK, Cambridge, Twickenham? – Eastpoint Software

If you are working on iOS App Development, you should be aware about the Successful iOS App Development techniques. Expert advice is also essential.

If you don’t have extreme development skills, it is helpful for you to go through the online tutorials as well as classes to go through the advanced techniques. After receiving adequate training, you may get ready to jump right into making your mobile application. Wait! Development and designing is simply one step on the vast ladder of a booming mobile application development.

No matter, you are looking ahead to develop applications for iOS, Android, or even Windows, it is significant to settle on the requirement for development and similar factors mentioned below:

What is the aim behind developing the application?

Who is the target audience?

What is the area of expertise and how will you create?

How it is beneficial for the users?

In how many months the project gets complete?

Surely, it might look silly as well as time-consuming for you, but planning to develop an iOS application without any definite process, aim and even USPs of your application is similar to walking on the road at odd hour with no motive.

Who and Why?

Why are you planning for particular app? Who is the target audience? I understand, you might have a clear-cut answer, “everyone, as it is going to helpful for all.” The reply appears good as only the users will shop your creation. It is important that your

iOS App Development UK should be working for specific user base and have a defined purpose as well. In the absence of something good and appealing, no one would download and surely won’t buy it.

What and How?

Once you are sure with why and who, the subsequently step is to classify your app proposal and development procedure. You possibly have a rough plan about your application, but in the market ordinary or crude plan doesn’t actually work! For

iOS Apps Development London, Cambridge, UK, Cambridge, West London, Richmond, Twickenham it is essential to know what you would like to create such as defining the points of your application.

When?

A development plan requires papers to state your decisions – the procedure, target audience, specification of the app, important tools and additional assistance. There is no need to write down hundred pages as some bullet points are sufficient enough. The well managed development plan will assist you execute your goals without badly effecting the budget.

Conclusion:

Focusing simply on the tutorials to learn the procedure might not assist you in booming development. You will have to contribute yourself to respond this Why, Who, What, How and When, for the procedure to be fruitful.

Author:

We are Eastpoint Software iOS Mobile App Development and Developers London, Richmond, Cambridge, Twickenham, UK, West London, Chelmsford, Surrey and Colchester. IOS App Development is not that tricky as it appears, you just need to pick the right service provider that has enough experience of making apps belonging to various categories. We want to build more apps to add to our portfolio, so we want to work with you. Contact us on 01223 690164 or Mail us to info@eastpoint.co.uk and let us know what you are after. We can go from there and provide a no obligation estimate.

Visit us:

http://www.eastpoint.co.uk/Mobile-Apps/iOS-mobile-app-development/

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Eastpoint Software Android App Development West London, UK, Cambridge and London – Important Mantras for Huge Success

If you are working on Android App Development, it is important to follow up some important rules. Here check out some good Mantras for achieving success. No doubt, Google Play Store rules over the highest app download and app development companies to following projects with the platform considering the demand of the hour. Here, just find out five Android app development success mantras to keep in mind. Understand your User Base: However, the huge mobile app downloads happen on Android; iOS app developers are reaping better profits in financial terms. One can considered as a pro or even a con. No matter, it is right introducing your application on Android completely depends on the generation of the revenue techniques you really plan to follow up. Moreover, free apps earn their money with the help of in-app purchases, ads and even a paid promotion. Certainly, Android does show your application to a larger user base internationally, so that is a tough end in favour of the stand, particularly if your app is planned for local usage. Responsive to screen size: As Android is known as an open source platform, therefore, difference of the screen size is not limited to smartphone and tablet form only, but expands to cover up the different mobile handsets created with the operating classification. So, it is extremely necessary that your application can assure a uniform experience across the different sizes of the screen. Assistance of Language: As we’ve stated, Android has a worldwide flavor due principally to its open source nature and trouble-free access. Therefore you should be ready to create your application accessible in the local languages of the countries where Android share a wonderful market presence in order to really tap onto a worldwide market. Both online and offline equally works: Apps that provide a constant performance on offline and online mode surely have a frame as it allows the user to work even in the absence of an internet connection. If everything working properly, allow assured key functions to work simply in the offline mode in order to avoid any sort frustration. An ergonomic design and instinctive specifications are considered as the backbone of any superior application and with Android, and its several faceted devices, it turns quite more essential to draw your attention. Better understand the target users and the function your application will provide before taking the force to expand the app. No matter, whether it is local or even global, Android will always stay the platform to depend on to make sure your app thrives amongst the better public. You can also take advice from the experts to remains positive in the market. Following important rules is quite important. We are Eastpoint Software Android Mobile App Development and Developers London, UK, Cambridge, West London, Chelmsford, Richmond, Surrey, Twickenham and Colchester. Android app development is not that tricky as it appears, you just need to pick the right service provider that has enough experience of making apps belonging to various categories. We want to build more apps to add to our portfolio, so we want to work with you. Contact us on 01223 690164 or Mail us: info@eastpoint.co.uk and let us know what you are after. We can go from there and provide a no obligation estimate. Visit us: https://www.eastpoint.co.uk/Mobile-Apps/Android-mobile-app-development/

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Eastpoint Software Mobile App Development UK, London, Cambridge, West London, Twickenham and Richmond – Important Trends

The mobile app development is noticing significant changes in the last few years. Read out more information on new developments.

In the last few years, the mobile app industry has seen noticed some noteworthy innovations and is following an important makeover. Highly advanced technologies which include Beacon technology to call upon the attention to a definite location, Internet of things (IOT) to gather as well as exchange data, Cloud computing and Big Data among others.

These days, mobile apps are playing a significant role in making the regular tasks simple and easy. Now, we have mobile applications for normally every job. It is supposed that the majority of the mobile users spend quality time on apps surfing.

Have a look on some significant mobile app development trends to watch out the innovative mobile apps to endure in the competitive market.

Advanced security for Mobile App:

Necessary security measures are the key concern. Nobody wishes that their personal information get hacked by others. This is the prime reason why Apple IOS and Google Android think security as a significant factor. Therefore, developers have to try that their apps run effectively with answering all safety procedures.

Location – Depend Apps with Beacon Expertise:

These days, Apple’s beacon technology is quite popular. Beacon technology turns various attractive to a definite location. In case, you are using an iOS, you should try out this as it offer various services as well as suggestions depend on the various geographic site. It is important to provide the appropriate information to the users precisely.

Wearable Apps:

Now, everybody’s attention turned to wearable expertise. It takes app trade to the next stage. Developers have to begin building simply wearable apps. The technology explored right away from the health care, fashion, fitness and textile among others. Another example of wearable technology is smart wears, Google glass, Apple watch and Samsung gear among others.

Internet of Things (IOT):

Different companies have also started to mix IOT. It will assist the expansion of apps with the innovative feature, different new standards, and their personal security or even concerns related to privacy. On the other hand, the signal’s sensor will share traffic directions, present weather conditions; drive accident alerts and give vary route choices to the driver.

Fine Content and Marketing Preparation:

Unluckily, Developers are chiefly putting stress on the technical kinds of things and normally ignore content. However, now developers have to focus more the content as well.

User Experience:

These days, a million of apps are easily available in different play store and app store. You may discover numerous apps which share similarity with your app. It is important to face the competition and do something unique to stand out.

Author:

Eastpoint Software Mobile App Development and Developers UK, Cambridge, London, West London, Twickenham, Richmond, Colchester, Surrey and Chelmsford. Mobile application development service has been rapidly growing these days in the fields of everything. Thus it is quite clear that the demands of these apps have been accelerated in all trading purposes. We have offices in Cambridge and London, and are based in Cambridge. Our office is at the Hauser Forum, do come and meet us to discuss projects. Get in touch with us at info@eastpoint.co.uk or, as Blondie would say, call me on 01223 690164. For choosing the best Mobile App Development Company Cambridge and London, exploit the power of web to learn about the ones that work with a strategy in mind.

Visit us:  https://www.eastpoint.co.uk/Mobile-Apps/

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Eastpoint Software Mobile Android Apps Development for Diversified Business Purposes

Android, the rapidly growing operating system for mobile, smartphone or tablet devices has gained popularity these days. This operating system is highly versatile, user-friendly, and of course, its flexibility has made it much more favorite for many users. Android Mobile App development is the process of generating new applications by utilizing this Android operating system. Applications are basically developed using the Android Software Development Kit or SDK in Java programming language, but nowadays more efficient developmental platforms are also available.

Features

Android mobile application developers usually dedicate their ingenuity, experienced technical skills, and passion introducing amazing android apps which can be delivered as you mobile apps for better performance of the Android devices. The developed applications are designed based on the following criteria.

Being Java-based, Android apps can be easily accessed through 2D or 3D graphical libraries, including audios, videos, or images. Developers can also be empowered the apps via easy customization so that those apps can extensively be used for better customers’ satisfaction.

Robust Linux Kernel is used in Android mobile apps development for more reliability as well as stability.

Development Android apps are flexible enough for an easy and quick performance.

Multi-tools for Android apps development are also can be customized for better usage.

SQLite is used during Android app development for more data storage.

Android App Development Cambridge, London and UK Services For all business purposes, mobile android app development has become an inevitable choice in present times and most of the leading Android apps developmental companies assure their clients with their not only excellent services but also with an efficient solution to make the Android apps for their business more successful.

Being well-adapted with various Android technological advancements, these companies usually develop market centric and user-friendly apps that can easily cater to diversify all your business requirements. From innovation to monetization, the expert app developers of these companies always stay connected with their prospective customers and thus aid them to achieve their different business goals.

Nowadays, these Android app developers all over the world are well-equipped with C++, C, Java, CSS, and HTML5 and thus capable of writing Android apps for varieties of Android platforms. No matter whatever be your goal of business achievements these always try to fulfill your business needs by providing a bug-free Android apps development services along with solutions. The passionate and a skilled team of Android developers from these app developmental companies plan on how to satisfy their clients on the basis of an exponential growth in their prospective businesses purposes.

About us:

We are Eastpoint Software Android Mobile App Development Cambridge, Richmond, London, West London, UK, Twickenham, Colchester, Chelmsford and Surrey. Android app development is not that tricky as it appears, you just need to pick the right service provider that has enough experience of making apps belonging to various categories. We want to build more apps to add to our portfolio, so we want to work with you. Contact us on 01223 690164 or Mail us: info@eastpoint.co.uk and let us know what you are after. We can go from there and provide a no obligation estimate.

Mobile Android Application Development is quite similar to web application development and has its origin in more traditional software development. In the future days, it is expected that the most of the mobile Android application development efforts will keep on producing more browser-based applications for better business trading.

Visit us:

https://www.eastpoint.co.uk/Mobile-Apps/Android-mobile-app-development/

[mobileappdevelopmentuk-blog]

Eastpoint Software iOS App Development UK to Serve Different Business Needs

The iOS Mobile App Development UK is quite popular application development landscape among mobile apps. The fundamentals of iOS application development generally covers the Swift programming language together with other development tools like XCode, JSON, iOS simulators, iOS virtual machine, design interaction and interfaces and interactions and you can easily evaluate their integration and usability in different purposes, such as location information, camera apps, etc. to enhance your business growth.For iOS app development Mac computer is usually ideal.

Advantages of iOS Apps

Often, business owners choose this iOS Apps Development platform in order to enhance their business development. Even various businessmen also think in a better way to fulfill their needs by expanding the functions of different iOS apps in their business.These businessmen always want these apps to be developed in a customized way so that these apps can work best for them. Other benefits of using iOS apps in business development include the following.

As the average cost of iOS apps is very much less than that of Android apps, therefore, it aids as the best payment option for paying more customers using these apps. iOS apps are also very secure for its users in terms of doing any online deals.

iOS usually provide a good customer experience mainly because of its perfect hardware system , flawless software, and of course excellent customer support. Each of the iOS apps works smoothly over the iPhone and this is quite important for a business purpose.

iOS operating system has been developed by Apple Inc. that always provides an excellent interface for every user and this has made every iOS apps quite popular among them.

Even, each of the iOS apps,especially for a business, is designed in an innovative way to represent as well as enhance any company’s brand all across the world in different developed countries.

As more people patronizing the usage of iOS apps over iPhone, therefore, the demand for these applications is also increasing. iOS being an operating system only for iPhone, developing iOS apps has become a new market trend in present days and for that different

iOS Mobile App Development Cambridge, London, Richmond and UK companies are emerging up a huge number. There are different iOS app developmental companies that possess an efficient team of designers, developers, analysts, project managers, etc. who works hard in collaboration develops different types of apps as per various business alignments. These companies even develop huge numbers of iOS apps to increase the revenues of their clients in business.

About us:

We are Eastpoint Software iOS Mobile App Development Cambridge, Twickenham, London, Richmond, UK,  West London, Surrey, Chelmsford and Colchester. iOS App Development is not that tricky as it appears, you just need to pick the right service provider that has enough experience of making apps belonging to various categories. We want to build more apps to add to our portfolio, so we want to work with you. Contact us on 01223 690164 and let us know what you are after. We can go from there and provide a no obligation estimate. In this modern world of evolving technology, a business app is very much essential for a growing company. Both for professional or personal use, smartphones are highly used devices on the basis of two major platforms like iOS and Android.

Visit us:

http://www.eastpoint.co.uk/Mobile-Apps/iOS-mobile-app-development/

[mobileappdevelopmentuk-blog]

Eastpoint Software Customized Mobile Apps Development for Better Business Solutions

Mobile application development service has been rapidly growing these days in the fields of everything. Thus it is quite clear that the demands of these apps have been accelerated in all trading purposes.Due to the alteration in technical landscape mobility and as the newer technology platforms are arising everyday therefore, the mobile application is essentially required to diversify your business policies.

Mobile app development is a term used to process or denote the act by which app software is developed mainly for mobile devices. These applications are either Pre-Installed on the mobile devices at the time of manufacturing process or transferred to as web applications through server-client-side processing in order to deliver an application-like experience together with a web browser. Application developers also have to depend on a huge range of hardware specifications, screen sizes, and configurations because of intense variation in mobile software and each of its platforms. The app developers mainly use Java and Swift programming languages to start with app developmental mobile in the mobile operating system.

As part of the app generation process, mobile user interface design is also needed in the establishment mobile apps. For the designing of apps, the user interface generally considers contexts, constraints, mobility, screen, and input as outlines. In this designing process, the mobile interface mainly focuses on both software and hardware components but the user deals only with the interaction between the apps and the device.The input given by the users allows manipulating a system within a mobile device, whereas the device’s output controls the manipulating effect of the users.

There are various app development companies who create apps as per customer’s need.These developmental companies cater to the basic needs of your businesses in a unique way and connect their customers with their potential clients. These companies also offer end-to-end apps development service through various platforms. The app developers of these companies conform to the enriched technical standards and thus emphasize more on the functionality as well as usability of their developed apps.Their flexible, skillful, and experienced business model aids you to opt for the different viable development solution within your budget and even their technical aspects reflect various exploring possibilities to produce more developed mobile apps also for other platforms.

Advantages of  Mobile Application Development UK

Mobile apps have immensely empowered the businesses to go through a vast network of their potential audience, engage them more in business and thus help in increasing the annual sale figures in the business. These apps also allow businesses to convey viable information to their prospective customers, either related to their services or products anytime and anywhere. With the help of these apps, the businessmen from different parts of the globe can easily put their brands into the exact hands of their respective customers.

About Us:

We are Eastpoint Software Xamarin, Android, iOS and Windows Mobile App Development Cambridge, London, UK, Richmond, Twickenham, West London, Chelmsford, Colchester and Surrey. Android iOS, Windows and Xamarin app development is not that tricky as it appears, you just need to pick the right service provider that has enough experience of making apps belonging to various categories. We have offices in Cambridge and London, and are based in Cambridge. Our office is at the Hauser Forum, do come and meet us to discuss projects. Get in touch with us at info@eastpoint.co.uk or, as Blondie would say, call me on 01223 690164. For choosing the best Mobile App Development Company Cambridge and London, exploit the power of web to learn about the ones that work with a strategy in mind.

Visit us:

https://www.eastpoint.co.uk/Mobile-Apps/

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Holiday company Thomson on whether they adapted to mobile fast enough – and what about their future relationship with Google?

We all know what happened – web and then mobile came, saw, and conquered and established businesses had to react and adapt. What’s far more interesting is knowing the ins and outs behind how large, well known businesses coped with this transition and John Boughton, head of mobile for TUI Group, gave us a glimpse of that in his talk at the Apps World London conference.

TUI Group is a huge tourism conglomerate that acquired Thomson in 2000 Mr Boughton’s keynote speech discussed the impact of mobile, and how it can be tricky to predict what the next big thing will be (and if it will have longevity). The talk was titled ‘How not to Predict Future Trends – A Holiday Industry Perspective’.

Thomson on mobile – did they jump or were they pushed?

Mr Boughton spoke candidly about the fact the app store opened in 2007 but it was another six years until they launched the first version of the MyThomson app in 2013.

He said that it can be difficult to predict what will be a fad, and it was clear from the talk that he felt this was in hindsight a mistake and didn’t make attempts to give excuses.

However, while the market forced Thomson to act, Mr Boughton said he felt they “reacted quickly enough” and they would have got there on their own steam anyway.

He had some general advice for companies: “Fast adaption of innovation is more important now than it has ever been”.

During the talk, he used the depressing example of Blockbuster.

At one point Blockbuster had stores all over the world. They were offered Netflix for £50m in 2000 and declined. By 2010 they had filed for bankruptcy and now they barely exist.

Google as a threat, not an advertising partner

Mr Boughton said Thomson has a “very close” relationship with Google and Facebook, who they advertise with.

During the Q and A, they were asked about this wonderful relationship with Google.

What happens when Google wants to sell holidays and that makes them more money than your advertising?

Mr Boughton had a pretty candid response – that people are worried about Google (though he didn’t say Thomson specifically were).

He said the risk was mitigated for Thomson because they own the customer experience, including the tangible hotels and aeroplanes, and they feel they are fairly well protected from disruption.

He finished by saying “I’m not sure anyone has thought through where this ends up”, which was a somewhat ominous, if honest, end to the talk. We are Eastpoint Software Android, iOS and Windows Mobile App Development UK,  Richmond, Cambridge, Twickenham, London, Chelmsford, Surrey, Colchester and West London. Android app development is not that tricky as it appears, you just need to pick the right service provider that has enough experience of making apps belonging to various categories. We have offices in Cambridge and London, and are based in Cambridge. Our office is at the Hauser Forum, do come and meet us to discuss projects. Get in touch with us at info@eastpoint.co.uk or, as Blondie would say, call me on 01223 690164. For choosing the best Mobile App Development Company UK, exploit the power of web to learn about the ones that work with a strategy in mind. Visit us:  http://www.eastpoint.co.uk/Mobile-Apps/

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Why do your Business Need Mobile Apps – Eastpoint Software

Now a days Every Business is getting Online. It is much bigger than the Past because of Information Technology and Communication Systems rapidly growing in the World.

The World with out Mobile even we can’t imagine this in the present scenario. The latest Technology and Communication System growing rapidly and competing in the World with various updated features and Innovative Up gradation.

Even Small business need to get presence Online that which gets big Impact in the Marketing Strategy and Promotion. The Latest Technologies with Globalization sweeping the Boundaries of the Regions, Countries and Continentals.

If a Business which have Web Presence is a good thing but it’s not Sufficient in the Aspect of Marketing and Promotion Strategy. The Business need much more than that which can easily get the Targeted Customer Attention for any Business.

Like wise People using Technology and Vastly at the same time technology is utilized by People. The Major Advantage for any Business is having   Mobile Presence for their Business. There is Majority People using Smart Phones having vast features.

Now the Smart Phone became as Important as Organ in the Human Life and leading him that there is no life with out Oxygen in the same way no life with out Smart Phone.

Olden days it is hard to reach the Customers for the Companies and Businesses.They need to approach direct marketing Strategy or Media Channels to reach them. But Now a days it is easy to communicate with the Users and customers through Mobile Apps.

There are more than 70% of people using Mobile Phones across the globe and there are 90% of time mobile users spending on Mobile Apps. This is indicating the necessary of building Mobile Apps for Every Business. The Rich Nations like USA, UK, Japan, Russia, Australia, Singapore and other Europe Countries long with Growing countries like India, China are using the Mobile Phones. which have a huge demand for Smart Phones and it’s usage.

There are various Smart phone Users using various Operating Systems for their Smart Phones like Android, iOS, Windows and Blackberry where the major part of Apps Building based on there Technologies. The Majority Share of Mobile technology took by Android which 1st Largest Mobile App Developing Technology, The 2nd Largest Mobile App Technology users for iOS and 3rd Largest users for Windows Mobile Apps.

There are many companies providing Mobile Apps Development Services for Small and Large Businesses. The Companies develop Mobile Apps for Their Clients and Customers. Those who are having eCommerce Business should have a Mobile App to reach the Mobile Visitors and Customers. Customers can easily access the Website or Business to buy the Products by installing app on their Mobile or Smart phone which makes easy with in few minutes that they can spend less time for Shopping Online. By cutting edge the Traffic Jam and Traveling for Shopping.

Having a Mobile Apps for such kind of eCommerce Businesses can help to reach the Audience to get the Attention and Promote their Business directly with out any Marketing Strategy and Approach. This can be possible only with a Mobile.

If you need to Promote your Business easily and directly to reach the Customers that means Your Business definitely you need built Mobile Apps For Your Businesses or Products.

Eastpoint Software Web, Mobile Apps and eCommerce Development Company UK, London, Cambridge, Chelmsford, Twickenham, Richmond, Surrey,  Colchester and West London. We would love to build Mobile Apps. If you are looking for enthusiastic, experienced, reliable software developers to be part of your app project. We want to build more apps to add to our portfolio, so we want to work with you. If you are looking for Android, iOS and Windows App, please give us a call on 01223 690164 or email us at info@eastpoint.co.uk or use our online contact form. Visit us: https://www.eastpoint.co.uk/

[mobileappdevelopmentuk-blog]

Eastpoint Software Presenting Most Famous and Most Expensive Software Acquisitions

We often hear about software acquisitions for huge amounts of money. Most recently, the search software Vurb is reported to be in the process of being bought by Snapchat for $110m.

Let’s look back at some of the most expensive takeovers of web and mobile apps, focusing on the most memorable names.

WhatsApp bought by Facebook for $19bn

It’s the annoying name that makes it sounds like you’re asking someone what’s up, but not quite. WhatsApp was bought by Facebook for $19bn two years ago. An interesting article by Tech Crunch explains why this valuation was not so ludicrous. And it did seem ludicrous – at the time of the acquisition, WhatsApp wasn’t even used widely in the US.

However, Facebook had previously missed out on buying Snapchat, so felt they had to make a meaty offer for WhatsApp. It also meant they avoided Google acquiring it.

Instagram bought by Facebook for $1bn

Facebook’s other software biggie. Instagram was bought for the pocket change of $1bn, a bargain in hindsight (at the time of the acquisition in 2012 it was considered a lot for a start up). It is now valued at about $35bn by Citigroup. Eye bulge emoji.

Bitstrips bought by Snapchat for $100m

This isn’t as expensive as the others and Bitstrips is less of a household name, but the thread here is the acquisition merry-go-round, as Facebook had previously failed to buy Snapchat (they didn’t offer enough money). Bitstrips is behind the Bitmoji cartoon characters – pre drawn templates that you can choose from to create comic strips and avatars. Vine bought by Twitter for $30m*

I wanted to include a Twitter acquisition and this is one of the most well known, given that it’s described as a ‘vine’ when someone posts a vine-hosted mini-video, rather than just a ‘video’.

*This figure is disputed with $970m also mentioned. Stock value could account for this, though there doesn’t seem to be a definitive answer.

Waze bought by Google for $966m

We haven’t had a company gobbled up by Google yet, so here it is. Waze is a type of GPS and social sat nav. It takes data from users, who can also report crashes, traffic jams, etc.

Skype bought by eBay for $2.6bn

Companies can be acquired more than once, this time we’re chosen to highlight one of the earlier acquisitions, as Skype was eventually bought by Microsoft for $8.5bn.

Early Skype software development took place in Estonia, and Microsoft have maintained a large base there.

YouTube bought by Google for $1.65bn

Another Google acquisition, and this is one of their most famous. They practically picked YouTube up at car boot sale for $1.65bn, when you consider it is an omnipresent online fixture.

Last year it was valued at about $70bn by analysts.

Myspace bought by News Corporation for $580m

A list of spendy acquisitions wouldn’t be complete without mentioning myspace, bought for $580m and later sold (to Justin Timberlake and friends) for $35m. But that doesn’t tell the whole story. Myspace remained popular for years following the acquisition, and its valuation kept going up.

In 2008, Facebook became a bigger force, and Myspace continued to decline. LinkedIn bought by Microsoft for $26.2bn

Another purchase by Microsoft and an ongoing acquisition expected to complete by the end of the year. The acquisition will boost Microsoft social networking portfolio. Viber bought by Rakuten for $900m

Viber, a messaging app similar to Skype, was acquired by Rakuten, a Japanese online retailer, in 2014. At the time, Rakuten’s chief executive said they would be unable to create such an app on their own, and it provided new communication strategies for them. Eastpoint Software Mobile Apps Development Company Cambridge, UK, Richmond, London, Twickenham, Chelmsford, Surrey, West London and Colchester. We are a great way to reach out and grow your business, but they also have specific benefits. Mobile apps can utilize phone features, such as notifications, camera and location, broadening the scope of what can be achieved. We work on software projects, including apps and websites, for clients across East Anglia and London. To speak to us about your website, app, or content management system requirements, We have offices in Cambridge and London, and are based in Cambridge. Our office is at the Mount Pleasant House, do come and meet us to discuss projects.call 01223 690 164or email info@eastpoint.co.uk. Visit us: https://www.eastpoint.co.uk/Mobile-Apps/

[mobileappdevelopmentuk-blog]

Eastpoint Software Xamarin for Mobile Apps Development Company Cambridge, London and UK

Xamarin became popular for building mobile applications because it brought the programming language C# to Android, iOS and Windows Phone apps, allowing developers to use their existing coding expertise for mobile app development. But that isn’t really what makes the Xamarin framework special. When developers use Xamarin, they are able to share code between Android, iOS and Windows Phone while still producing native mobile apps – which means the app functions just as well as if it had been written in the specific framework for that phone, rather than a cross-platform framework. How code sharing still creates native mobile apps Sharing code across mobile development platforms means that you can share code between iOS, Android and Windows, rather than having to rewrite 100% new code if you wanted an app that worked on more than one operating system. Arguably the most important thing about Xamarin, and the thing that differs most from its closest alternatives, is that the final product is the same as if you had used the native language. For example, a photography app being used on an iPhone should ideally be using code meant for an iPhone and an iPhone camera, not something written for Android that may work on iPhone, but not make the best use of the iPhone camera’s features. In this example, Xamarin offers the opportunity to share some of the general logic behind the photography app, without recycling the unsuitable Android code. The code that cannot be shared is rewritten, which will likely be a fair chunk of it. Xamarin doesn’t require you to write generic code that detracts from a specific mobile device, it instead shares the code where possible, but not all the time. Anything you can do while creating an iOS app with Swift (the development language used for Apple) you can also do in Xamarin. Big changes for Xamarin mobile development Earlier this year Xamarin was acquired by Microsoft for a reported $400million. It was then announced at the Build 2016 keynote (a developer conference) that Xamarin would be integrated into Visual Studio. This was great news for mobile app developers. It meant you no longer needed to pay for each Xamarin account you needed to develop in each platform. If you already used Microsoft’s Visual Studio, Xamarin was included, while some versions of Xamarin can be used without needing Visual Studio, too. Is Xamarin the best choice for mobile app development? Xamarin isn’t necessarily better, but it offers benefits for cross-platform app development. This has the potential to save on coding time, enabling developers to pass cost savings to clients. The app development company I’m using is using Xamarin for my mobile app, Is this OK? Xamarin is definitely a reputable choice. Ask your mobile developer why they have chosen it for your specific mobile app, and they should be able to explain without technical jargon.. Are there any alternatives to Xamarin for mobile app development? Each mobile app requirement is different, and it’s too simplistic to say that all cross-platform apps should be made using Xamarin. Alternatives include PhoneGap and Ionic, though neither of these offers the same features as Xamarin. Most notably, you do not produce the equivalent of native mobile apps in the way that you do with Xamarin. Xamarin is not necessarily any better than anything else. As Xamarin mobile developers ourselves, we don’t automatically use it. It depends on the circumstances. If you are developing only an iOS app, or only an Android app, the cross-platform aspect of Xamarin is probably not relevant. Additionally, if a developer is experienced in either or both iOS and Android development, they will likely be able to code those apps entirely separately just as quickly. Eastpoint Software Web, Mobile App and eCommerce Development Cambridge, London, UK, Richmond, Twickenham, Colchester, Chelmsford, Surrey and West London. See our website www.eastpoint.co.uk for more about our Web, Mobile app and eCommerce development team, or come and see us in Cambridge, UK. Please give us a call on 01223 690164. We work with big and small companies and also have experience as an outsourcing partner, if your company does not have the skills needed in-house. You can email us any app development enquiries at info@eastpoint.co.uk. Visit us: http://www.eastpoint.co.uk/

[mobileappdevelopmentuk-blog]

Eastpoint Software Xamarin Mobile App Development Cambridge, London, UK, Chelmsford, Twickenham, Surrey and Colchester

    Xamarin became popular because it brought C# (a programming language) to Android, iOS and Windows Phone apps, allowing developers to use their existing coding knowledge for mobile app development. It meant that if you used C#, you had a head start at building mobile apps, rather than having to learn completely new skills for mobile development, having previously only worked in web. And here is where the main USP of Xamarin comes in: Developers can share code between iOS, Android and Windows Phone while still producing native apps Let’s break those two things down. Sharing code across platforms means that you could share some code between iOS, Android and Windows, rather than having to rewrite 100% new code if you wanted an app that worked on more than one operating system. The most important thing about Xamarin, and that thing that differs from its closest alternatives, is that the final product is the same as if we would use the native language. So for example, a photography app being used on an iPhone should ideally be using code meant for an iPhone, not something written for Android. In this instance, Xamarin offers the opportunity to share some of the general logic behind the photography app, without recycling the unsuitable Android code, which would need to be rewritten. So Xamarin doesn’t require you to write generic code that detracts from a specific device, it instead shares the code where possible, but not always. Crucially, you retain access to all the native features. Anything you can do while creating an iOS app with Swift (the development language used for Apple) you can also do in Xamarin. The big surprise Earlier this year Xamarin was bought by Microsoft for a reported $400million. After the acquisition was announced, there was more news at the Build 2016 keynote (a developer conference): Xamarin would be integrated into Visual Studio. This was extremely exciting news for developers. It meant you no longer needed to pay for accounts to use Xamarin (which was per platform you were developing for). As long as you already used Visual Studio, Xamarin was included (some versions of Xamarin can be used without needing Visual Studio, too). So those without any funds could still use it, and companies were able to save on outgoings. Is Xamarin an easier choice for development? Xamarin isn’t necessarily any easier or better, but it offers benefits for cross-platform development. This has the potential  to save on coding time, enabling developers to pass cost savings to clients. My developer wants to use Xamarin for my app, am I OK to approve this? Xamarin has proved a successful piece of software due the benefits outlined above and is certainly a reputable choice. Ask your developer why they have chosen it for your specific app, and they should be able to explain without technical jargon, to give you peace of mind. Are there alternatives to Xamarin? Every app spec is different, and it’s too simplistic to say that all cross-platform apps should be made using Xamarin. Alternatives include PhoneGap and Ionic, though neither of these offers the same features as Xamarin. Xamarin is not necessarily any ‘better’ than anything else. As Xamarin developers ourselves, we don’t automatically use it. It depends on the circumstances. In particular, if you are developing only an iOS app, or only an Android app, the cross-platform aspect of Xamarin may not be relevant. Also, if a developer is experienced in both iOS and Android development, they may be able to code those two separately in just as quick or quicker time that it would take to do the same in Xamarin. Eastpoint Software Xamarin Mobile App Development Cambridge, London, UK, Chelmsford, Twickenham Surrey and Colchester We are a Cambridge-based software company with experience in Web, Mobile and eCommerce development. If you’re looking for Mobile Apps platform give us a call or send an email – we have worked on various Mobile Apps projects and have several options to get the most of your budget. Get in touch with us about outsourcing that part of the   project. We have experience working with partners and agencies on software products. Call us on 01223 690164 or Mail us: info@eastpoint.co.uk to discuss what you need and how we can help. Visit us: : http://www.eastpoint.co.uk/ or http://www.eastpoint.co.uk/Blog/what-is-xamarin-mobile-app-development

[mobileappdevelopmentuk-blog]

Cyber crime prevention IT policy examples and staying safe online at work – Eastpoint Software

Not all businesses have a formal IT policy, and it’s something worth doing. The information shared here came from the cyber crime conference I attended last week in Cambridge, held by the county’s PCC. A broader overview of cyber crime in Cambridgeshire can be found in the previous blog post. What is an IT policy? You probably already know – a document or collection of documents that set out best practice for staff regarding cyber security, online access, emails, etc. The aim to to stay safer by educating staff. By having an IT policy, staff should be aware of preventable issues and be able to respond quickly if something is amiss. How important is it? We need to do more to protect company data, according to the experts: http://www.cambridge-news.co.uk/Cambridge-companies-beware-cyber-attacks/story-28609175-detail/story.html According to Cambridgeshire Police, one local medium-sized business went bust due to the extent of a cyber crime, and many companies are victims on a smaller scale (see more in this post). What should be in an IT policy? Below are some things to think about: Movable storage What is the policy on storage such as USBs? Can staff bring in personal USBs and use them on a work computer? Procurement Who and where are you buying hardware, software and services from? Passwords Are colleagues allowed to share passwords? Are all desktops and laptops password protected? Network and remote access Can you logon to the network externally? Office access Who can access your office? Employees, cleaners, visitors? User privileges Who has access to what? Email links and attachments Think about a policy on clicking links, or file extensions to be aware of. For example receiving a .exe file from an unexpected source should be a red flag. Backups Do you keep backups and who is responsible for them? Locking devices Are laptops or towers/monitors left logged in and unattended? Two-step authentication When I hear two-step authentication I think of banks or Google mail logins, where you have a password and a text, or password and security key. It is also something else just as useful – literally getting a second authorisation before committing to a payment. A common way of scamming money relies on administrative staff not getting a second authorisation after receiving an email from the boss. This is called CEO spoofing (see more on CEO spoofing in previous blog post). Action! The policy should also include what to do in the event of a security breach (see previous article for advice on this). Author: Eastpoint Software Web, Mobile Apps, eCommerce and MCommerce Development Company London, UK, Richmond and Cambridge. Get in touch with us about outsourcing that part of the project. We have experience working with partners and agencies on software products. Call us on 01223 690164 or Mail us: info@eastpoint.co.uk to discuss what you need and how we can help. Visit us: http://www.eastpoint.co.uk/

[mobileappdevelopmentuk-blog]

Eastpoint Software Mobile eCommerce App Development Company Cambridge, Richmond, UK and London

What is a micro-moment? Micro-moments are when you want something from your mobile phone, and have an expectation for it to be delivered immediately. They are the moments during the day when you are busy, and you pick up your phone for instant answers or results. What are the types of mobile micro-moments? I-want-to-know – I need an answer quickly I-want-to-go – I need to find a local place or business I-want-to-do – There is something I want to do, and I need help or ideas I want-to-buy – I’m ready to purchase How do these micro-moments relate to my ecommerce app or website? Google see micro-moments as a “battleground” for brands. With busy lives and little patience, customers and app users are looking for immediate responses. Google says that success will hinge on how well the needs are met for each micro-moment. I-want-to-buy and Mobile ecommerce Apps Development London and UK Let’s focus on the I-want-to-buy micro-moment for ecommerce (though as you will see later, I-want-to-know is also applicable). What does this micro-moment entail? Not just the moment you make a purchase, but research around a purchase too. So when designing an app, think how this micro-moment would fit in. How quickly can purchase information be found? How easy is it to navigate? Am I providing relevant information to allow someone to complete a purchase? Obviously being able to buy when you want to buy is crucial. With more people buying via mobile, most businesses have these ecommerce capabilities, with websites and/or apps that look good on desktop, tablet and smartphone screens. On mobile, space is premium. When customers are at their I-want-to-buy micro-moment, they need to be able to check out quickly. Think about intuitive, simple paths to purchase. Looking at a product on your mobile… while in store Have you done this? You’re in a shop and you need to make a decision on a product, so you search for it on your phone. The real-life example given by Google is that when confronted with a cheaper product and a more expensive product, a consumer may be interested to read reviews to understand why one is more expensive and if this cost is worthwhile. This is seen as a critical moment – to quickly give access to product information, helping someone make a decision to buy. Even when they are actually buying in store, and not on their mobile. As pointed out by Bridget Dolan, vice president of interactive media at make-up chain Sephora, someone who is able to research what they want to and make an informed decision will most likely be happier with their purchase, and more likely to come back in the future. Ecommerce across devices Mobile commerce (or mcommerce) can be blended with regular ecommerce (ie, on a larger monitor such as a desktop), say Google. The example given is a bloke with his contact lenses – he wants to order them quickly, so looks them up online on his smartphone while out. However, he doesn’t have his prescription, so needs to go home, get it, and then fills it out on a desktop computer. So mobile commerce can also form part of the ecommerce journey, being a micro-moment as part of the purchase. About Us

Eastpoint Software Mobile eCommerce App Development Company Cambridge, Richmond, UK and London. We have UX specialists and ecommerce mobile app development experience. Get in touch with us about outsourcing that part of the  project. We have experience working with partners and agencies on software products. Call us on 01223 690164 or Mail us: info@eastpoint.co.uk to discuss what you need and how we can help. Visit us: http://www.eastpoint.co.uk/

[mobileappdevelopmentuk-blog]

Mobile traffic accounts for 65% of all online shopping traffic in the Cambridge, London and UK

Ecommerce via a mobile phone or tablet has overtaken ecommerce via desktops and laptops for number of visits, with two thirds of all online website visits being mobile.This is a higher overall percentage than the US, Germany and India. The stat of 65% of online ecommerce being via a mobile was taken from January of this year. The report is by Similar Web, a website analytics company. We’re looking at a snapshot of findings below, relating to mobile ecommerce. Rise of Mobile ecommerce in London, Cambridge Mobile ecommerce (sometimes referred to as mcommerce) has been growing steadily over the years, with mobile versions of websites being an increasing area of investment for businesses. As an example, for Black Friday, Similar Web said that for 25 large retailers (including Amazon, Ebay and Argos), the daily average amount of visits per site was 761,000 for desktops and just under 1.4 million for mobile devices. Desktops still popular While more traffic was shown to go through mobiles, shoppers spend more time per visit on desktops. In turn, they also view more pages than those looking on their smartphones. Mobile conversion rate lower While mobiles have proven to be massively popular for online shopping, there is one significant aspect in which it is still catching up to desktop, and that’s with purchasing. In previous research by IMRG, it showed that conversation rates on mobile, while lower than desktop, had gone up significantly year on year. The IMRG study also showed that more sales themselves (rather than traffic/visits) are through a mobile device. So while visits and sales are higher on mobiles, the conversion rate is still lower. The report by Similar Web shows that smartphones are at a 1.16% conversion rate, while traditional computers are at 3.65%. Interestingly the tablet, in between sizes, fares pretty well, much closer to computers at 3.22%. About Us Eastpoint Software are a Cambridge-based software team who specialise in web and mobile app development, including ecommerce and mcommerce development. Eastpoint Software Web, Mobile App, eCommerce and MCommerce Development Company London, Richmond, Cambridge and UK. Get in touch with us about outsourcing that part of the  project. We have experience working with partners and agencies on software products. Call us on 01223 690164 or Mail us: info@eastpoint.co.uk to discuss what you need and how we can help. Visit us: http://www.eastpoint.co.uk/