#Best Consumer Behaviour Assignment

[canmom]

a big mercy in the world is that it's actually much harder to hijack someone's behaviour with some kinda visual stimulus than capital would like.

so despite the constant semiotic fusillades of advertisers trying to 'shit in your brain' as the ad hacking slogan goes, you still get better at shutting it out. the advertisers have to resort to more and more desperate means to try to get you to buy product. of course they sell this to their clients as subtle behavioral modifications that manifest without the target even realising. but despite the occasional breakout viral success, it's mostly just a zero sum desperate battle to remind you that they exist at all. most ad exposures are wasted on people who either were never going to buy the thing or were already going to buy the thing. advertisers mostly just copy other advertisers and follow fads but present themselves as the key to success like a court alchemist to a king. overall it's a cancer swallowing up more and more of its host.

this does not make it any less annoying.

anyway, ads are only one part of marketing, and since they kind of suck, the modern method to promote your shit is to try to get 'organic' promotion through word of mouth, positive user reviews on a storefront, etc. so of course many companies cultivate 'influencers', post shill reviews, buy fake metrics, and all that. since all these mechanisms then become immediately less trustworthy, an arms race develops of trying to camouflage the fake marketing speech as 'genuine', 'honest', 'unbiased' etc. the result of this on communication is bad, there's chaff everywhere, but once again the effort of the marketer trying to control you bounces off the wall that people hate it and will not go along with it if they can help it.

a more subtle approach is to just try and cultivate people assigning themselves the role of reviewer. this can create something a bit more symbiotic. the reviewer gets to build an identity out of consuming product and being a discerning connoisseur, and the stuff they like gets free marketing written about it. hence sites like goodreads and letterboxd. not only that but when the thing they like does well, the reviewer gets to feel proud that they acted as a kingmaker.

one weird upshot of all this is that a small company will get really worked up about a negative review on a platform from some rando and go out of their way to placate them. i feel like we're going to see more people exploiting this - ig the gacha mra shit in korea is in part a ripple of that, though those cunts went a lot further than just review bombing.

anyway I've participated in this machine. arguably all the writing about fiction i do on this blog is feeding into it. when i think about it, i think it stinks, but I'm not sure what else to do. there are authors i admire, and who are my friends, i want them to be read by people and have bread on the table.

obviously just because there are powerful actors whose primary concern is moving product doesn't reduce all the discussion of art to elaborate games around moving product. in some sense the 'product review' form is an invading force, best disregarded. but i feel like it would be unwise to ignore the ecological mechanisms underlying what gets made and how and what makes its way to my eyeballs... and how my own behaviours belong to that ecosystem. even if it's depressing to think in those terms.

[tirednamelessguy]

So.

It seems to be a rite of passage for all tma enjoyers to obnoxiously assign entities to every piece of media they consume, which is why I present to you another exhibit of this totally normal behaviour, this time for The Spiral.

I am rewatching this little kdrama called 'Bad and Crazy' and for the first half, it doesn't seem like much, although the themes surrounding mental disorder are very much present. The second half however, has a huge focus on subjects like gaslighting, loss of memory, therapeutic malpractice and doors. Lots of doors. I'm not doing it justice, I know, but it has the perfect culmination of doors and mental health issues. You've seen the Distortion make doors appear out of nowhere and you've seen them lie and manipulate and whatnot but have you seen doors INSIDE someone's head? You'll find them here!

It's starting to sound like I'm selling this drama but like, if you love the Spiral, you NEED to watch it. Also it's hilarious and has probably the best characters in kdrama that I have seen. Even if you don't watch kdramas, you'll like this one, it's built different.

Watch it.

You want to.

[iimbodhgaya]

Advance Your Leadership Journey with the Executive MBA from IIM Bodh Gaya

In today's fast-changing business world, professionals need more than just experience to grow into leadership roles. They require strategic thinking, cross-functional expertise, and a deep understanding of how businesses operate in dynamic environments. That's why executive MBA programs are gaining popularity among mid-career professionals looking to take the next big step in their careers.

Offered by one of India's premier management institutes, this high-impact program is designed to equip working professionals with the knowledge and skills needed to lead with confidence and clarity. The IIM brand brings with it credibility, cutting-edge curriculum, and a network of peers and mentors who shape the next generation of business leaders.

Flexible Learning, Delivered Online

You no longer need to take a break from your career to pursue a top-tier business education. This online EMBA features live virtual sessions, interactive discussions, and application-focused coursework, allowing learners to study alongside their current roles.

The program's digital format offers flexibility without compromising academic quality. Weekly sessions, access to recorded classes, and collaborative group projects ensure participants remain fully engaged and supported throughout the learning journey. Whether you're managing projects or leading teams, this format enables you to apply concepts in real time.

Built for Experienced Professionals

This is a purpose-built executive MBA for working professionals , designed for individuals with a minimum of three years of post-qualification experience. The structure is tailored to suit the schedule of full-time employees, offering weekend classes, modular learning, and curated content that blends theory with practice.

With a focus on leadership development, decision-making, and strategic thinking, the program equips professionals to confidently step into roles that require not just knowledge, but vision. You'll learn from experienced faculty, collaborate with a peer group from various sectors, and build a skill set that spans multiple business functions.

A High-Impact Management Program

As part of the IIM ecosystem, this two-year postgraduate offering stands out for its rigorous curriculum, real-world focus, and industry relevance. Participants dive deep into subjects such as:

Strategic Management

Financial Analysis and Investment Decisions

Marketing and Consumer Behaviour

Business Analytics and Data-Driven Decision Making

Operations and Supply Chain Efficiency

Leadership and Organizational Behaviour

Ranked among the best EMBA programs available today, the course offers:

A dynamic peer group of experienced professionals

Access to IIM Bodh Gaya's growing alumni network

Mentorship from faculty and industry leaders

Real-time projects and capstone assignments that mirror real business challenges

These features make the program not just educational but transformational helping you lead, influence, and innovate.

Career Outcomes and Industry Roles

Graduates of this program find themselves better prepared for career transitions, leadership roles, and entrepreneurial ventures. The comprehensive business training and IIM recognition open doors to top-tier roles across industries.

Potential Career Paths:

Business Strategist

Step into a high-impact role where you shape the future of your organization. Business strategists are responsible for setting long-term goals, identifying new market opportunities, and designing growth roadmaps. This role requires a deep understanding of competitive landscapes, financial modeling, and cross-departmental coordination.

Product Manager

In this role, you lead the development and management of products from concept to launch. Product managers work closely with marketing, sales, design, and tech teams to align the product roadmap with business goals. A strong foundation in analytics, consumer behavior, and innovation strategy is essential—skills that this program develops through hands-on projects and coursework.

Consultant

Consultants are problem-solvers and advisors to organizations across sectors. Whether you work independently or for a firm, this role involves diagnosing issues, developing actionable solutions, and guiding implementation. The program's case-based learning and exposure to real-world scenarios equip you to consult on strategy, operations, or change management.

Operations Head

If you're passionate about efficiency and excellence, this role puts you in charge of optimizing business processes, supply chains, and internal systems. Operations heads oversee teams, reduce waste, manage budgets, and ensure timely delivery of products or services. The EMBA curriculum provides a solid grounding in operations management and leadership skills to thrive in such positions.

Entrepreneur

Aspiring to build something of your own? This program is a launchpad for your entrepreneurial journey. From identifying viable business ideas to crafting detailed business plans and learning funding strategies, the curriculum prepares you to take calculated risks and lead with purpose. You'll gain confidence in pitching to investors, building teams, and scaling ventures sustainably.

Conclusion

If you're looking to level up professionally while continuing your current role, this advanced degree from IIM Bodh Gaya offers the tools, exposure, and confidence to make that move. Blending flexibility, credibility, and transformation, the program is ideal for professionals ready to shift into senior management or create impact through entrepreneurship.

Whether you want to move up in your company, transition industries, or start something of your own, this is your opportunity to unlock career growth with a truly future-ready business degree.

[trycatchseo]

Top Data Analytics Courses in Mumbai

Data is the new oil in today’s digitally first world, and innovation is driven by those who can analyse it. Data analytics is the foundation of every wise choice, whether it is assessing marketing campaigns, forecasting consumer behaviour, or simplifying procedures.

You’re undoubtedly wondering, “What is the best data analytics course in Mumbai?” if you want to go into this fascinating industry.

Let’s assist you in determining that response.

What is Data Analytics?

The science and art of turning unprocessed data into insights that can be put to use is known as data analytics. Data analysts assist organisations in making well-informed decisions more quickly and intelligently by employing tools and strategies to examine trends and patterns.

In simple terms,  Data Analytics = Better Decisions, Backed by Data

Looking to kickstart a career in data analytics? Want to master the tools and skills top companies are hiring for? There are many classes that offer the Data Analyst course in Mumbai.

Here’s the list of Best Data Analytics courses in Mumbai:

1. Data Analytics Course by TryCatch Classes – The Best Data Analyst Institute in Mumbai

TryCatch Classes is a leading IT training institute based in Mumbai, renowned for its hands-on, industry-focused courses and strong placement support. With a commitment to practical learning, the institute offers a range of programs designed to equip students with real-world skills in high-demand tech domains.

Join Data Analytics training in Mumbai

Whether you’re a student, working professional, or someone planning a career switch, this course is tailored to provide you with practical knowledge, hands-on experience, and real-world projects that matter in today’s data-driven world.

What will you learn in a Data Analytics course? 

The Data Analytics Training Program at TryCatch Classes goes beyond theoretical ideas. It is designed to prepare you for the everyday problems you face as a data analyst. Here  you’ll master:

Excel: Data Cleaning and Analysis

SQL: Data Querying and Management

Power BI and Tableau for Data Visualisation

Alteryx for Advanced Analytics Automation.

Python Programming for Data Analysis

Business Intelligence Concepts

Data Wrangling and Preprocessing Techniques

Capstone Projects and Real-World Case Studies

By the end of the course, you’ll be able to analyse complex datasets, draw accurate conclusions, and support business strategies with data – abilities that are in high demand across industries.

What Makes TryCatch Classes Unique?

100% Job Placement

Hands-on Training

Expert Faculty

Classroom Training in Mumbai

Practical Session

Assignment

Projects

Resume Building

Interview Preparation

 Bonus: Even after the course is over, you will still have access to a private job group and professional mentorship.

Data Analytics Course Certification with TryCatch Classes:

With TryCatch Classes, you may advance your job possibilities by becoming a Certified Data Analyst.

This certificate highlights your proficiency and acts as an official mark of completion for your successful completion of the Data Analytics training course.

Learners can choose between weekday and weekend training choices with TryCatch’s classroom and online live training sessions. 

Hundreds of students launch successful careers as data analysts in top companies across Mumbai and beyond. With the best Data Analytics course in Mumbai, your career in data analytics starts now.

1. Statix Academy:

Statix Academy is a premier educational institution based in Mumbai, specializing in actuarial science and related disciplines. Their mission is to empower individuals with the knowledge, skills, and mindset to thrive in a rapidly evolving world, aiming to nurture well-rounded individuals who contribute positively to society, drive innovation, and embrace lifelong learning.

Courses Offered:

Data Analytics

Actuarial Mathematics 

Business Finance 

Risk Modeling and Survival Analysis

Business Economics

Financial Engineering and Loss Reserving

The academy boasts a team of experienced professionals, including Co-Owner and Lead Mentor Nachiket Kulkarni, known for his engaging teaching style that simplifies complex actuarial concepts.

2. Cinute Digital Private Limited (CDPL)

Cinute Digital Private Limited (CDPL) is a premier IT training institute headquartered in Mumbai, India. Established in 2018, CDPL specializes in delivering industry-aligned training programs designed to bridge the gap between academic learning and real-world IT demands.

Courses Offered:

Software Testing

Data Science & AI

Business Intelligence & Big Data

Programming

CDPL is committed to equipping students and professionals with practical, hands-on experience in high-demand technologies. Their programs are tailored to meet current industry standards, ensuring learners are job-ready upon course completion.

3. NetTech India

NetTech India is a premier IT training institute headquartered in Mumbai, India, with branches in Thane, Andheri, Dadar, Nerul, and Kalyan. Established to bridge the gap between academic learning and industry requirements, NetTech India offers a wide array of courses tailored to meet the evolving demands of the IT sector.

Courses Offered:

Data Science & Analytics

Cybersecurity

Cloud Computing

Networking

Software Development

SAP Certification

Accounting & Finance

Fashion & Animation

NetTech India stands out as a comprehensive training institute, offering a blend of theoretical knowledge and practical skills, ensuring students are well-prepared for the dynamic IT industry.

4. Upsurge Infotech 

Upsurge Infotech is a leading IT training and consulting institute based in Mumbai, India. Established in 2019, the institute specializes in providing industry-aligned training programs designed to equip students and professionals with practical skills for the evolving IT landscape.

Courses Offered:

Data Analytics

Software Testing

Programming

ERP Modules

Digital Marketing

Upsurge Infotech is committed to delivering quality education, job assistance, and continuous mentoring throughout the training programs. Their vision is to be recognized as a global leader in software testing services, helping businesses worldwide achieve excellence in the quality and performance of their digital products.

5. Raj Computers Academy 

Raj Computers Academy is a prominent IT training institute based in Mumbai, India. Established in 1996, it operates as a division of Raj Software Technology (India) Ltd. The academy boasts a vast network of over 140 training centers across various Indian states, including Maharashtra, Gujarat, Rajasthan, Delhi, and Bihar, and has an international presence in countries like Sri Lanka, Bangladesh, Mauritius, and the UK.

Courses Offered:

Data Analytics

Graphics and Animation

Software Programming

Hardware & Networking

The academy emphasizes quality, practical, and in-depth teaching with individual attention from expert faculty members. Facilities include well-equipped classrooms, labs, and a curriculum that balances technical expertise with the development of critical soft skills.

6. Primezone Computer Education

Primezone Computer Education is a leading computer training institute based in Mumbai, India. Established in 2020, the institute aims to make computer education accessible to the general public, helping students acquire professional skills to achieve their career goals.

 Courses Offered:

Data Analysis

Advanced Excel

Graphic Designing and Animation

Software Programming

Digital Marekting

E-Accounting

Primezone Computer Education is committed to providing quality education and practical training, ensuring students are well-equipped for the dynamic IT industry.​

7. Innomatics Research Labs:

Innomatics Research Labs is a Hyderabad-based EdTech company established in 2019, specializing in job-oriented training programs in emerging technologies. Recognized as one of India’s most trusted data science training institutes, it has trained over 10,000 individuals

 Courses Offered:

Data Science

AWS, DevOps, Microsoft Azure, Big Data Analytics​

Machine Learning & Artificial Intelligence

Full Stack Development

Digital Marketing

These courses are designed to provide practical training that meets industry needs, empowering individuals to excel in their careers

8. Addhyayan Institute

Addhyayan Institute is a reputable educational institution based in Mumbai, India, dedicated to providing comprehensive training in various domains to equip students with industry-relevant skills.

Courses Offered:

Data Analytics & Business Intelligence

IT & Programming Languages

Accounting & Finance

Web & Software Development

Digital Literacy & Skill Development

These courses are delivered through a blend of online and in-person sessions, providing flexibility and convenience to learners.

9. SDAC Infotech

SDAC Infotech is a well-established IT training and software development company based in Mumbai, India. Founded in 2004, SDAC has expanded its presence with branches in Malad, Borivali, Bhayandar, and Thane, offering a wide range of courses designed to equip students with industry-relevant skills.

Courses Offered:

Full Stack Development

Software Testing

Data Science & Python

Digital Marketing

Soft Skills Development

Courses are conducted by IT professionals, ensuring practical and up-to-date knowledge. Offers both online and offline classes to cater to different learning preferences. Regularly conducts free training sessions on trending technologies like AI, providing participation certificates and placement support. ​

SDAC Infotech offers a robust platform with expert training, practical exposure, and strong placement support to help you achieve your professional goals.

[jackevans2023]

The Blueprint Behind Business Giants: Why Strategic Planning Isn’t Optional Anymore

All successful businesses share a key trait—they achieved their success through deliberate effort, not by chance. Behind every billion-dollar brand, scaling startup, or industry disruptor lies one essential ingredient: strategic planning. Not just goal setting, not just vision boards. We're talking about structured, insight-driven, agile strategic planning services that align every move with long-term business growth. 

While many businesses still react to market changes, the most successful ones stay ten steps ahead. How? By partnering with expert strategic planning consultants who bring clarity to chaos and purpose to action. 

Let’s explain why strategic planning isn’t just important—it’s a competitive edge. 

What Is Strategic Planning? 

Contrary to popular belief, strategic planning isn’t just an annual meeting or a pretty PowerPoint presentation. It’s a dynamic process that answers: 

Where are we now? 

Where do we want to go? 

How will we get there? 

What might get in our way? 

Professional strategic planning firms use this framework to set measurable goals, prioritize initiatives, allocate resources effectively, and define clear success metrics. It transforms vision into an actionable strategy. 

Why Strategic Planning Is No Longer a Luxury 

In today’s volatile business climate, being reactive is dangerous. With technological disruption, shifting consumer behaviour, and global uncertainty, businesses that lack strategy often find themselves in firefighting mode. 

Here’s why companies are investing more than ever in strategic planning consulting services: 

Faster, Smarter Decision-Making: When you have a strategy, decisions become data-driven, not emotion-driven. 

Alignment Across Teams: Everyone from marketing to operations is rowing in the same direction. 

Risk Mitigation: Anticipating risks allows firms to pivot quickly without losing momentum. 

Long-Term Vision: Strategy keeps businesses grounded and growth-focused, even when short-term distractions arise. 

Strategic Planning in Action: What It Looks Like 

Effective strategic planning companies begin with discovery—analysing internal strengths, external threats, and market trends. Then, they guide organisations through steps like: 

Vision and Mission Reassessment: Businesses evolve. So should their foundational goals. 

SWOT and Gap Analysis: Identify what’s working, what’s not, and where you’re falling short. 

Goal Setting with KPIs: Clear, measurable targets that align with overarching objectives. 

Action Planning: Specific initiatives, assigned responsibilities, and realistic timelines. 

Monitoring and Review: Strategy is never set-and-forget. Continuous evaluation is key. 

When executed well, this process isn’t just internal—it changes how the business shows up in the market. 

Strategic Planning vs. Business Planning 

Many confuse strategic planning with business or operational planning. Here’s the difference: 

Business Planning centers on the "what," which encompasses daily execution tasks. 

Strategic planning emphasizes the reasons and methods for achieving enduring impact. 

Strategic planning provides a high-level framework that informs every business plan thereafter. It’s the master map, not just the directions. 

Signs Your Business Needs Strategic Planning Help 

If your company experiences any of the following, it might be time to engage a strategic planning consultant: 

Growth has plateaued, and you're not sure why. 

Departments are working in silos with conflicting goals. 

You're reacting to trends instead of driving them. 

You're launching initiatives that feel disconnected. 

Leadership lacks clarity on the next 3–5 years. 

Sound familiar? You’re not alone. Many companies are running fast, but in circles. 

Choosing the Right Strategic Planning Firm 

The best strategic planning companies aren’t just facilitators—they’re partners. Here’s what to look for: 

Proven industry experience 

A customised approach (not templated strategies) 

Transparent communication 

Strong analytical capabilities 

Emphasis on implementation, not just documentation 

Most importantly, the right firm becomes an extension of your leadership, challenging assumptions, sparking new ideas, and driving transformation. 

When growth matters, strategy matters more. 

Companies that treat strategic planning as an annual chore often stagnate. The ones that treat it as a continuous, intentional process become market leaders. That’s where experienced partners like New Direction Capital make a difference. Their deep expertise in strategic planning services and real-world business insight helps organisations turn uncertainty into opportunity and goals into results. 

Ready to stop guessing and start growing? Strategic clarity begins with the right plan—and the right partner.

[pcrtisuyog]

"Why Every Marketing Professional Should Take a Digital Marketing Course"

Marketing has changed. Drastically. The traditional playbook of TV ads, radio spots, and newspaper inserts is no longer enough to capture audience attention in a world where everyone is glued to their screens. If you're a marketing professional—even one with years of experience—you’ve probably already felt the shift.

And that’s exactly why every marketing professional should take a digital marketing course. Not because your past skills aren’t valuable, but because adding digital expertise makes you unstoppable in today’s landscape.

The New Normal: Digital First

Consumers live online. Whether they’re scrolling through Instagram, watching YouTube videos, reading blog posts, or searching on Google—your customers are just a click away. To reach them effectively, marketers must speak the language of digital platforms.

A digital marketing course helps you do exactly that. It equips you with tools, insights, and strategies to thrive in a digital-first world.

Top Reasons You Should Consider a Digital Marketing Course

Here’s why adding digital marketing to your skillset isn’t just smart—it’s essential:

🔹 1. Stay Relevant in a Rapidly Changing Industry

Marketing evolves fast. New trends, tools, algorithms, and platforms emerge almost daily.

Courses keep you up-to-date with industry best practices.

Learn how to adapt your campaigns to changes in consumer behaviour.

Stay competitive against younger professionals entering the field who are digitally native.

🔹 2. Enhance Your Career Opportunities

Whether you’re looking to grow within your current company or switch to a more dynamic role, digital marketing knowledge opens doors.

More job opportunities across industries.

Higher chances of promotions and leadership roles.

Freelancing and remote work opportunities.

🔹 3. Master Tools That Drive Results

A good digital marketing course covers the tools that marketers rely on today.

Google Ads and SEO for visibility

Social media advertising (Meta, LinkedIn, etc.)

Email marketing platforms like Mailchimp or HubSpot

Analytics tools to measure what’s working—and what’s not

🔹 4. Boost Your Confidence

Feeling unsure about your digital skills in meetings or campaign planning? A structured course gives you clarity.

Learn with real-world case studies.

Get hands-on experience with practical assignments.

Understand how each channel works—individually and together.

🔹 5. Speak the Language of the Modern Consumer

Digital marketing isn’t just about platforms—it’s about people.

Learn how to engage audiences through content, social media, and targeted ads.

Discover how storytelling, branding, and UX intersect online.

Understand customer journeys and how to guide them to conversion.

What to Expect From a Digital Marketing Course

Most courses are designed with flexibility and practicality in mind. You don’t need to go back to university. Many are online, self-paced, and industry-certified.

Here’s what you can expect to learn:

SEO (Search Engine Optimization)

SEM (Search Engine Marketing)

Social Media Marketing

Content Strategy

Email Marketing

Web Analytics

Conversion Rate Optimization (CRO)

Some also offer specialisations in influencer marketing, e-commerce, or mobile marketing.

Real-World Benefits from Real People

Let’s not forget the human side of learning. Many professionals who’ve taken these courses report

Increased salaries

More creative control over campaigns

Confidence in strategy presentations

A fresh perspective that reignites their passion for marketing

It’s not just about ticking a box. It’s about transforming how you think, plan, and connect with your audience.

Final Thoughts

In a world where marketing is evolving by the minute, investing in a digital marketing course is no longer optional—it’s essential. It’s your passport to a more agile, relevant, and exciting career path.

So, whether you're a seasoned marketing manager or just starting to climb the ladder, ask yourself this: "Am I ready for the next phase of marketing?"

If the answer is yes, then it’s time to upskill and go digital

[ulnaart]

Double Agent AU - Inspector's POV

Case Notes #1

×

157 November 13th

    Reports have been coming in from the soldiers on topside regarding unusual activity in and around the kettles; the gold ones specifically. It has also been brought to my attention that materials used for repairs have been going missing from storage units from surrounding silver kettles. Whomever is behind these heists clearly has an understanding of Octarian infrastructure, leading me to the most likely source of this disruption:

Activity from The New Squidbeak Splatoon has decreased rapidly prior to the Emperor's defeat some four years ago. My best assumption would be that some other entity- or entities- has their full attention at this time. Which makes this most recent bout of activity even more perplexing. Given the nature of this recent behaviour, it would be safe to assume infiltration from one or more Agent bodies, though if this is the case, their actions have no rhyme or reason to them. 

Why steal materials? What purpose do they hope to fulfill inside the kettles besides further destruction? Has their agenda changed, and if so, to what?

157 December 30th

    A local squadron of engineers from the Engineering Division spotted the culprit entering one of the kettles in Headquarters, and requested my immediate presence to settle the matter.

    This charade has been going on for long enough. May my intervention prove successful, both for my people, and for my workload. I may not know this nuisance personally, but the amount of reports I have piled on my desk in regards to their actions has made me very invested in their swift apprehension.

157 December 31st

    Lo and behold, the localised nuisance was none other than Enemy Number 4. 

Her capture was…surprisingly uncomplicated, much to my disappointment. I expected more from our main source of woes. One swift blow to the head rendered them unconscious until myself and the appointed guard that was assigned to me could detain her in a holding cell for further questioning.

    I must give credit where credit is due however, she successfully managed to assemble and disassemble multiple Great Octo Weapons in the short time frame of two months, though her reasoning for doing so still eludes me- no, rather it bothers me.

“For fun.” She had smiled at me during our interrogation.

Fun? Fun?

This woman finds amusement in running the gauntlet against our only line of defense? In tearing them asunder, only to piece them back together once more to perform the same practiced dance, ad nauseam?

If I didn't know any better- and I by all means I do not- I would assume the isolation of living alone in that wretched outpost for Earth knows how long- most likely as long as the decline in Agent activity- had made her succumb to some form of suicidal fervour. Fighting for a cause that has long since abandoned them. A part of me pities her, for this is the one- and hopefully only- thing we have in common.

    Regardless of their practices and past affiliations, she was willing- more than willing, I should note- to exchange New Squidbeak Splatoon secret documents for her place on the Engineering Division team, which they agreed would serve as her indefinite sentence for trespassing and numerous other laws she had broken in pursuit of her ‘fun’.

I don't trust her, though she may yet prove to be an unconventional ally.

158 February 15

    I have been tasked with supervising Four (now Alexa) to ensure no foul play is enacted during her sentence here. 

    With every conversation we share, I seem to come away learning more about the machinations of machines rather than the operations of the New Squidbeak Splatoon. Her words and thoughts are consumed by machinery. Her hobbies are all in pursuit of tinkering with metal and steel. Does this woman know no other purpose or pursuit?

    I believe I will have to peruse the files she handed over in order to learn anything worth my and the Investigation Division's time.

~

    My sincerest gratitude to whomever compiled these documents, you have shortened my workload by tenfold.

    As of 156, the New Squidbeak Splatoon has seven operatives, one of which previously belonged to us. Their presence within their ranks would suggest a fundamental breach in topside security, if not for the glaring first hand account from ‘Agent 3’ and a certain Captain Cuttlefish;

“Three engaged the lone Octarian (now known as Agent 8) following my instruction to do so. The fight lasted right up until the ground erupted with force, with tainted looking substance dragging and swallowing them into the void it left behind in the Earth. I tried to reach Three in time, but failed, falling in after them both.”

    Though rare, there have been reports of squadrons going missing in certain areas near the bay outside of Octo Canyon and Octo Valley. Originally I had put this down to Agent activity. Now, I'm not so certain. This ‘force’ the Captain wrote of attacked Inkling and Octarian alike, with little to no discernment for who or what got in its way. It strikes an alarming resemblance to the tainted ooze that has been swallowing the Domes since their formation within the Earth. Whatever this ‘force’ is, it appears to be much more capable and dangerous than we originally anticipated, even sentient to some degree. 

Perhaps the loss of the Domes foretells a deeper, more worrying omen than I first thought…

158 February 25th

    Reading through more of the dossier Alexa provided to us, it is clear that the ‘force’ the Captain encountered and sanitisation ooze encountered by Agent 8 in their trials in ‘The Depths’ are one and the same. Though it varies in its usages and appearance, one dominant characteristic of this tainted substance remains the same; the erasure of free will and bodily death. Though dead, the host is kept alive by some unknown means, their thoughts and actions following some…directive of some sort, primarily that of defending territory or preventing Agent 8's success.

Is this ooze some sort of living being? Does it use us as a means of reproduction, to ‘spread' and evolve? If so… What does this entail for my blighted arm?

Am I going to change, too?

No. I'll take necessary action before it ever comes to that.

158 March 8th

    Alexa and the Engineering Division have found success in their most recent infrasound experiments. (Though I lack the necessary scientific knowledge to relay exactly how it works, though from what I understand, Alexa has found a resonance wave that vibrates at the exact frequency of tainted ink, allowing her to use the infrasound over the speakers to target the ooze without harming any other inkforms.)

Sanitised samples were exposed to sound waves from the specially designed speakers, subsequently melting them. This is a breakthrough that could see us free of the tainted menace for good, or at least give us a fighting chance to hold the line.

I worry, however… I can't help but think about what would become of my own afflicted arm.

158 March 18th

    The Board have requested a demonstration of the infrasound and its effectiveness in Dome 20 a week from now. I have been appointed to Alexa's side during the experiment in case any form of treachery is suspected, and have been instructed to deal with it in as swiftly a manner as deemed appropriate if those suspicions come to bear fruit.

I pray for Alexa's sake and mine that it performs to the grand scale she boasts it is capable of. If this fails, both of our necks are to be wrung, or at the very least, both of us heavily punished in some humiliating manner.

Failure for an Octarian is humiliating enough, let alone due to the incompetence of another.

158 April 1st

    What a fool I was. I should have known better than to think myself exempt from its effects. I am just as tainted as the soulless ghouls that haunt The Depths of this Earth, the only difference standing between us being the illusion of free will.

    Alexa has refused to leave my side after what happened to my arm. The shame that washed over me when she saw…it. Or rather, what was left of it. I'm unsure which was worse; having her remove my uniform to treat what was left of my arm, or having them see me in such a pitiful state. I would argue both, but hesitate in knowing that there is now a third option; seeing her cry.

Earth… To see one deemed a monster- the enemy- sob so out of guilt…

Are these truly the amorous monsters we have been led to believe?

158 April 28th

    Being left handed, in spite of what my instructors have told me over the years, has proven to be a blessing after all. My swordsmanship will require more adjustments, however, though none will prove too troublesome I imagine, though perhaps that's the wishful thinking of a fool.

    My body may no longer be burdened by the taint, but something far more taxing has come to replace it; Alexa.

She has taken to politely avoiding me since what happened, in which I cannot blame her; I too struggle to be in her presence, though I cannot discern if this is borne from fear, or a deeper, as yet unnamed cause. Given the nature of our… I hesitate to say ‘relationship’, but for lack of a better word; our relationship, it is necessary for us to be in contact with one another on a regular basis, purely for the sake of supervision.

    During my last visit to her quarters for a routine checkup, I noticed she has developed shadows under her eyes. Her weight too has suffered a similar decline. Her behaviour has diminished in much the same manner; where I once listened to her whittle on about machinery- albeit with chagrin- now there is only cursory conversation, if any at all. 

I believe it might be necessary for me to intervene in this matter, and ensure that she is properly taking care of herself.

Having a political prisoner die of self neglect reflects poorly on the Investigation Division.

158 May 2nd

    A visit to Alexa's quarters in the early hours of the morning unfortunately confirmed my earlier suspicions: she has been overworking herself to the point of exhaustion. The food that I had delivered to her several hours ago sat untouched.

On her desk, I noted she had been working on plans for what I believed to be the infrasound speakers, though judging by the excess scrunched up paper surrounding their desk, it resulted in little success. Perhaps against my better judgement, I tidied the discarded papers into the bin below her desk, and left the coffee I had brewed for her on the side, out of accident's reach.

    This behaviour cannot continue. I need to find a way to bring her out of this state, and back into working order. Perhaps her file might hold some clues to help me in my endeavours…

158 May 6th

    The file on Alexa is certainly…interesting. Whomever wrote it clearly went through the trouble of being as thorough as possible- much to Alexa's embarrassment, I would imagine. At the risk of sounding presumptuous, I assume that the chronicler of this is the same person who so kindly wrote and filed the other documents that were handed over.

The author was benevolent enough to write a section dedicated to Alexa's hobbies and passions; oddly all of them being devoid of any sort of relation to machinery or engineering. Jazz bars and dancing were not on my bingo card. 

So the saying goes… Never judge a book by its cover.

Either this latest ‘hobby’ with machines is a recent fixation of her's, or Alexa is a superb actor. Either way, I leave these pages being armed with the knowledge to wrangle Alexa free from this affliction she bears.

It's been a fair few years since I've had the pleasure or the time to dance, let alone with another as my partner. I miss it, unprofessional as it is to admit. Perhaps it's not the hobby itself that I miss, but more so the connection I felt with others- the feeling of living instead of just existing. 

Now, though… Well, I don't think I'll ever be able to dance like that again, no matter how much I yearn for it. But I can indulge in it, even if only for the pure pursuit of nostalgia, with a little intel gathering along the way, perhaps…

[priyanka0905]

Top Companies Hiring BBA Graduates

Several firms provide competitive wage packages to BBA graduates. Salary is not an issue for applicants with strong leadership skills and an excellent academic background. The starting package in India ranges from INR 3 to Rs. 4 lakhs each year, but it can also go upwards of 7 to 8 lakhs per year. With solid experience, you will earn beyond your means in the management industry. The companies offering such packages in Symbiosis BBA placements are mentioned below. 

Top Companies by Industry

Here is a list of the top companies offering job roles with a high salary package. 

Consulting

McKinsey & Company: It is one of the world's most prominent management consulting businesses. It does qualitative and quantitative analysis to assess management choices.

Boston Consulting Group: It assists the world's largest retailers in competing in the digital era. It execute cutting-edge technology strategies and uncovers new growth opportunities.

Deloitte: One of the "Big Four" accounting companies. The organisation provides audit, tax, and financial advising services.

Finance

Goldman Sachs: It has offices in every significant financial city worldwide. It offers financial advisory services.

JP Morgan Chase: It is a market leader in investment banking and asset management. It serves millions of consumer sand many of the world's most influential corporate clients.

ICICI: India's Industrial Credit and Investment Corporation is a multinational banking and financial services corporation.

Marketing

Procter & Gamble: This company has various brands in the FMCG category. It hires BBA graduates for onsite and offshore assignments.

Unilever: It is also a multinational corporation that produces various FMCG products. The company is known for its affordability and market-oriented products.

Coca-Cola: The company is very popular for its drinks. Therefore, they need active marketing professionals to handle their retail channels. 

Technology

Google: Google is the biggest search engine in the world. Therefore, it hires marketing professionals to understand consumer behaviour. 

Microsoft: The corporation grew to prominence in the personal computer system industry with the development of MS-DOS. It has expanded into the digital services market and internet search.

IBM: It manufactures computer hardware and software. Recently, the company has also started offering consulting services.

Several top companies in India offer lucrative salary packages to BBA graduates. However, considering factors beyond salary is also essential. BBA graduates can make informed decisions and secure fulfilling careers in the best BBA colleges in Nagpur.

[dataanalyst75]

Running a Lasso Regression Analysis to identify a subset of variables that best predicted the alcohol drinking behavior of individuals

A lasso regression analysis is performed to detect a subgroup of variables from a set of 23 categorical and quantitative predictor variables in the Nesarc Wave 1 dataset which best predicted a quantitative response variable assessing the alcohol drinking behaviour of individuals 18 years and older in terms of number of any alcohol drunk per month.  

Categorical predictors include a series of 5 binary categorical variables for ethnicity (Hispanic, White, Black, Native American and Asian) to improve interpretability of the selected model with fewer predictors.

Other binary categorical predictors are related to substance consumption, and in particular  to the fact whether or not individuals are lifetime opioids, cannabis, cocaine, sedatives, tranquilizers consumers, as well as suffer from depression.

About dependencies, other binary categorical variables are those regarding if individuals

are lifetime affected by nicotine dependency,

abuse lifetime of alcohol

or not.

Quantitative predictor variables include age when the aforementioned substances have been taken for the first time, the usual frequency of cigarettes and of any alcohol drunk per month, the number of cigarettes smoked per month.

In a nutshell, looking at the SAS output,

the survey select procedure, used to split the observations in the dataset into training and test data, shows that the sample size is 30,166.

the so-called “NUMALCMO_EST” dependent variable - number of any alcohol drunk per month - along with the selection method used, are being displayed, together with information such as

the choice of a cross validation criteria as criterion for choosing the best model, with K equals 10-fold cross validation,

the random assignments of observations to the folds

the total number of observations in the data set are 43093 and the number of observations used for training and testing the statistical models are 11, where 9 are for training and 2 for testing

the number of parameters to be estimated is 24 for the intercept plus the 23 predictors. 

of the 23 predictor variables, 8 have been maintained in the selected model:

LifetimeAlcAbuseDepy  - alcohol abuse / dependence both in last 12 months and prior to the last 12 months

and

OPIOIDSRegularConsumer – used opioids both in the last 12 months and prior to the last 12 months

have the largest regression coefficient, followed by COCAINERegularConsum behaviour.

LifetimeAlcAbuseDepy and OPIOIDSRegularConsum are positively associated with the response variable, while COCAINERegularConsum is negatively associated with NUMALCMO_EST.

Other predictors associated with lower number of any alcohol drunk per month are S3BD6Q2A – “age first used cocaine or crack” and USEFREQMO – “usual frequency of cigarettes smoked per month”.

These 8 variables accounted for 33.6% of the variance in the number of any alcohol drunk per month response variable.

Hereunder the SAS code used to generate the present analysis and the plots on which the above described results are depicted

PROC IMPORT DATAFILE ='/home/u63783903/my_courses/nesarc_pds.csv' OUT = imported REPLACE; RUN; DATA new; set imported;

/* lib name statement and data step to call in the NESARC data set for the purpose of growing decision trees*/

LABEL MAJORDEPLIFE = "MAJOR DEPRESSION - LIFETIME" ETHRACE2A = "IMPUTED RACE/ETHNICITY" WhiteGroup = "White, Not Hispanic or Latino" BlackGroup = "Black, Not Hispanic or Latino" NamericaGroup = "American Indian/Alaska Native, Not Hispanic or Latino" AsianGroup = "Asian/Native Hawaiian/Pacific Islander, Not Hispanic or Latino" HispanicGroup = "Hispanic or Latino" S3BD3Q2B = "USED OPIOIDS IN THE LAST 12 MONTHS/PRIOR TO LAST 12 MONTHS/BOTH TIME PERIODS" OPIOIDSRegularConsumer = "USED OPIOIDS both IN THE LAST 12 MONTHS AND PRIOR TO LAST 12 MONTHS" S3BD3Q2A = "AGE FIRST USED OPIOIDS" S3BD5Q2B = "USED CANNABIS IN THE LAST 12 MONTHS/PRIOR TO LAST 12 MONTHS/BOTH TIME PERIODS" CANNABISRegularConsumer = "USED CANNABIS both IN THE LAST 12 MONTHS AND PRIOR TO LAST 12 MONTHS" S3BD5Q2A = "AGE FIRST USED CANNABIS" S3BD1Q2B = "USED SEDATIVES IN THE LAST 12 MONTHS/PRIOR TO LAST 12 MONTHS/BOTH TIME PERIODS" SEDATIVESRegularConsumer = "USED SEDATIVES both IN THE LAST 12 MONTHS/PRIOR TO LAST 12 MONTHS" S3BD1Q2A = "AGE FIRST USED SEDATIVES" S3BD2Q2B = "USED TRANQUILIZERS IN THE LAST 12 MONTHS/PRIOR TO LAST 12 MONTHS/BOTH TIME PERIODS" TRANQUILIZERSRegularConsumer = "USED TRANQUILIZERS both IN THE LAST 12 MONTHS AND PRIOR TO LAST 12 MONTHS" S3BD2Q2A = "AGE FIRST USED TRANQUILIZERS" S3BD6Q2B = "USED COCAINE OR CRACK IN THE LAST 12 MONTHS/PRIOR TO LAST 12 MONTHS/BOTH TIME PERIODS" COCAINERegularConsumer = "USED COCAINE both IN THE LAST 12 MONTHS AND PRIOR TO LAST 12 MONTHS" S3BD6Q2A = "AGE FIRST USED COCAINE OR CRACK" TABLIFEDX = "NICOTINE DEPENDENCE - LIFETIME" ALCABDEP12DX = "ALCOHOL ABUSE/DEPENDENCE IN LAST 12 MONTHS" ALCABDEPP12DX = "ALCOHOL ABUSE/DEPENDENCE PRIOR TO THE LAST 12 MONTHS" LifetimeAlcAbuseDepy = "ALCOHOL ABUSE/DEPENDENCE both IN LAST 12 MONTHS and PRIOR TO THE LAST 12 MONTHS" S3AQ3C1 = "USUAL QUANTITY WHEN SMOKED CIGARETTES" S3AQ3B1 = "USUAL FREQUENCY WHEN SMOKED CIGARETTES" USFREQMO = "usual frequency of cigarettes smoked per month" NUMCIGMO_EST= "NUMBER OF cigarettes smoked per month" S2AQ8A = "HOW OFTEN DRANK ANY ALCOHOL IN LAST 12 MONTHS" S2AQ8B = "NUMBER OF DRINKS OF ANY ALCOHOL USUALLY CONSUMED ON DAYS WHEN DRANK ALCOHOL IN LAST 12 MONTHS" USFREQALCMO = "usual frequency of any alcohol drunk per month" NUMALCMO_EST = "NUMBER OF ANY ALCOHOL drunk per month" S3BD1Q2E = "HOW OFTEN USED SEDATIVES WHEN USING THE MOST" USFREQSEDATIVESMO = "usual frequency of any alcohol drunk per month" S1Q1F = "BORN IN UNITED STATES"

if cmiss(of _all_) then delete; /* delete observations with missing data on any of the variables in the NESARC dataset */

if ETHRACE2A=1 then WhiteGroup=1; else WhiteGroup=0; /* creation of a variable for white ethnicity coded for 0 for non white ethnicity and 1 for white ethnicity */

if ETHRACE2A=2 then BlackGroup=1; else BlackGroup=0; /* creation of a variable for black ethnicity coded for 0 for non black ethnicity and 1 for black ethnicity */

if ETHRACE2A=3 then NamericaGroup=1; else NamericaGrouGroup=0; /* same for native american ethnicity*/

if ETHRACE2A=4 then AsianGroup=1; else AsianGroup=0; /* same for asian ethnicity */

if ETHRACE2A=5 then HispanicGroup=1; else HispanicGroup=0; /* same for hispanic ethnicity */

if S3BD3Q2B = 9 then S3BD3Q2B = .; /* unknown observations set to missing data wrt usage of OPIOIDS IN THE LAST 12 MONTHS/PRIOR TO LAST 12 MONTHS/BOTH TIME PERIODS */

if S3BD3Q2B = 3 then OPIOIDSRegularConsumer = 1; if S3BD3Q2B = 1 or S3BD3Q2B = 2 then OPIOIDSRegularConsumer = 0; if S3BD3Q2B = . then OPIOIDSRegularConsumer = .; /* creation of a group variable where lifetime opioids consumers are coded to 1 and 0 for non lifetime opioids consumers */

if S3BD3Q2A = 99 then S3BD3Q2A = . ; /* unknown observations set to missing data wrt AGE FIRST USED OPIOIDS */

if S3BD5Q2B = 9 then S3BD5Q2B = .; /* unknown observations set to missing data wrt usage of CANNABIS IN THE LAST 12 MONTHS/PRIOR TO LAST 12 MONTHS/BOTH TIME PERIODS */

if S3BD5Q2B = 3 then CANNABISRegularConsumer = 1; if S3BD5Q2B = 1 or S3BD5Q2B = 2 then CANNABISRegularConsumer = 0; if S3BD5Q2B = . then CANNABISRegularConsumer = .; /* creation of a group variable where lifetime cannabis consumers are coded to 1 and 0 for non lifetime cannabis consumers */

if S3BD5Q2A = 99 then S3BD5Q2A = . ; /* unknown observations set to missing data wrt AGE FIRST USED CANNABIS */

if S3BD1Q2B = 9 then S3BD1Q2B = .; /* unknown observations set to missing data wrt usage of SEDATIVES IN THE LAST 12 MONTHS/PRIOR TO LAST 12 MONTHS/BOTH TIME PERIODS */

if S3BD1Q2B = 3 then SEDATIVESRegularConsumer = 1; if S3BD1Q2B = 1 or S3BD1Q2B = 2 then SEDATIVESRegularConsumer = 0; if S3BD1Q2B = . then SEDATIVESRegularConsumer = .; /* creation of a group variable where lifetime sedatives consumers are coded to 1 and 0 for non lifetime sedatives consumers */

if S3BD1Q2A = 99 then S3BD1Q2A = . ; /* unknown observations set to missing data wrt AGE FIRST USED sedatives */

if S3BD2Q2B = 9 then S3BD1Q2B = .; /* unknown observations set to missing data wrt usage of TRANQUILIZERS IN THE LAST 12 MONTHS/PRIOR TO LAST 12 MONTHS/BOTH TIME PERIODS */

if S3BD2Q2B = 3 then TRANQUILIZERSRegularConsumer = 1; if S3BD2Q2B = 1 or S3BD2Q2B = 2 then TRANQUILIZERSRegularConsumer = 0; if S3BD2Q2B = . then TRANQUILIZERSRegularConsumer = .; /* creation of a group variable where lifetime TRANQUILIZERS consumers are coded to 1 and 0 for non lifetime TRANQUILIZERS consumers */

if S3BD2Q2A = 99 then S3BD2Q2A = . ; /* unknown observations set to missing data wrt AGE FIRST USED TRANQUILIZERS */

if S3BD6Q2A = 9 then S3BD6Q2A = .; /* unknown observations set to missing data wrt usage of COCAINE IN THE LAST 12 MONTHS/PRIOR TO LAST 12 MONTHS/BOTH TIME PERIODS */

if S3BD6Q2B = 3 then COCAINERegularConsumer = 1; if S3BD6Q2B = 1 or S3BD6Q2B = 2 then COCAINERegularConsumer = 0; if S3BD6Q2B = . then COCAINERegularConsumer = .; /* creation of a group variable where lifetime COCAINE consumers are coded to 1 and 0 for non lifetime COCAINE consumers */

if S3BD6Q2A = 99 then S3BD2Q2A = . ; /* unknown observations set to missing data wrt AGE FIRST USED COCAINE */

if ALCABDEP12DX = 3 and ALCABDEPP12DX = 3 then LifetimeAlcAbuseDepy =1; else LifetimeAlcAbuseDepy = 0; /* creation of a group variable where consumers with lifetime alcohol abuse and dependence are coded to 1 and 0 for consumers with no lifetime alcohol abuse and dependence */

if S3AQ3C1=99 THEN S3AQ3C1=.;

IF S3AQ3B1=9 THEN SS3AQ3B1=.;

IF S3AQ3B1=1 THEN USFREQMO=30; ELSE IF S3AQ3B1=2 THEN USFREQMO=22; ELSE IF S3AQ3B1=3 THEN USFREQMO=14; ELSE IF S3AQ3B1=4 THEN USFREQMO=5; ELSE IF S3AQ3B1=5 THEN USFREQMO=2.5; ELSE IF S3AQ3B1=6 THEN USFREQMO=1; /* usual frequency of smoking per month */

NUMCIGMO_EST=USFREQMO*S3AQ3C1; /* number of cigarettes smoked per month */

if S2AQ8A=99 THEN S2AQ8A=.;

if S2AQ8B = 99 then S2AQ8B = . ;

IF S2AQ8A=1 THEN USFREQALCMO=30; ELSE IF S2AQ8A=2 THEN USFREQALCMO=30; ELSE IF S2AQ8A=3 THEN USFREQALCMO=14; ELSE IF S2AQ8A=4 THEN USFREQALCMO=8; ELSE IF S2AQ8A=5 THEN USFREQALCMO=4; ELSE IF S2AQ8A=6 THEN USFREQALCMO=2.5; ELSE IF S2AQ8A=7 THEN USFREQALCMO=1; ELSE IF S2AQ8A=8 THEN USFREQALCMO=0.75; ELSE IF S2AQ8A=9 THEN USFREQALCMO=0.375; ELSE IF S2AQ8A=10 THEN USFREQALCMO=0.125; /* usual frquency of alcohol drinking per month */

NUMALCMO_EST=USFREQALCMO*S2AQ8B; /* number of any alcohol drunk per month */

if S3BD1Q2E=99 THEN S3BD1Q2E=.;

IF S3BD1Q2E=1 THEN USFREQSEDATIVESMO=30; ELSE IF S3BD1Q2E=2 THEN USFREQSEDATIVESMO=30; ELSE IF S3BD1Q2E=3 THEN USFREQSEDATIVESMO=14; ELSE IF S3BD1Q2E=4 THEN USFREQSEDATIVESMO=6; ELSE IF S3BD1Q2E=5 THEN USFREQSEDATIVESMO=2.5; ELSE IF S3BD1Q2E=6 THEN USFREQSEDATIVESMO=1; ELSE IF S3BD1Q2E=7 THEN USFREQSEDATIVESMO=0.75; ELSE IF S3BD1Q2E=8 THEN USFREQSEDATIVESMO=0.375; ELSE IF S3BD1Q2E=9 THEN USFREQSEDATIVESMO=0.17; ELSE IF S3BD1Q2E=10 THEN USFREQSEDATIVESMO=0.083; /* usual frequency of seadtives assumption per month */

run;

ods graphics on; /* ODS graphics turned on to manage the output and displays in HTML */

proc surveyselect data=new out=traintest seed = 123 samprate=0.7 method=srs outall; run;

/* split data randomly into training data consisting of 70% of the total observations () test dataset consisting of the other 30% of the observations respectively)*/ /* data=new specifies the name of the managed input data set */ /* out equals the name of the randomly split output dataset, called traintest */ /* seed option to specify a random number seed to ensure that the data are randomly split the same way if the code being run again */ /* samprate command split the input data set so that 70% of the observations are being designated as training observations (the remaining 30% are being designated as test observations respectively) */ /* method=srs specifies that the data are to be split using simple random sampling */ /* outall option includes, both the training and test observations in a single output dataset which has a new variable called "selected", to indicate if an observation belongs to the training set, or the test set */

proc glmselect data=traintest plots=all seed=123; partition ROLE=selected(train='1' test='0'); /* glmselect procedure to test the lasso multiple regression w/ Least Angled Regression algorithm k=10 fold validation glmselect procedure standardize the predictor variables, so that they all have a mean equal to 0 and a standard deviation equal to 1, which places them all on the same scale data=traintest to use the randomly split dataset plots=all option to require that all plots associated w/ the lasso regression being printed seed option to allow to specify a random number seed, being used in the cross-validation process partition command to assign each observation a role, based on the variable called selected, indicating if the observation is a training or test observation. Observations with a value of 1 on the selected variable are assigned the role of training observation (observations with a value of 0, are assigned the role of test observation respectively) */

model NUMALCMO_EST = MAJORDEPLIFE WhiteGroup BlackGroup NamericaGroup AsianGroup HispanicGroup OPIOIDSRegularConsumer S3BD3Q2A CANNABISRegularConsumer S3BD5Q2A SEDATIVESRegularConsumer S3BD1Q2A TRANQUILIZERSRegularConsumer S3BD2Q2A COCAINERegularConsumer S3BD6Q2A TABLIFEDX LifetimeAlcAbuseDepy USFREQMO NUMCIGMO_EST USFREQALCMO S3BD1Q2E USFREQSEDATIVESMO/selection=lar(choose=cv stop=none) cvmethod=random(10); /* model command to specify the regression model for which the response variable, NUMALCMO_EST, is equal to the list of the 14 candidate predictor variables */ /* selection option to tell which method to use to compute the parameters for variable selection */ /*Least Angled Regression algorithm is being used */ /* choose=cv option to use cross validation for choosing the final statistical model */ /* stop=none to guarantee the model doesn't stop running until each of the candidate predictor variables is being tested */ /* cvmethod=random(10) to specify a K-fold cross-validation method with ten randomly selected folds is being used */ run;

[shriacademics]

From Idea to Implementation: Your Guide to Acing Your Business Plan Assignmen

Making a business plan can appear to be overwhelming, particularly when it's essential for a task with a critical load on your grade. Nonetheless, with an organized methodology, you can change this perplexing errand into a reasonable and, surprisingly, charming task. Here is your bit-by-bit manual for acing your business plan task, from idea generation to execution.

Step 1: Idea Generation

At the root of any great business there has to be a concept. The first step is always to choose a section in the market that needs enhancement or a need that it has not met. Business plan assignments help derive several ideas and assess all of them, and finally, then select the best option for implementation. Think about the topic that matters to you, the topic you are good at and the topic that is on-demand in the market to make your idea feasible as well as appealing. Apply such methods as the SWOT analysis in order to assess the feasibility of the given concept.

Step 2: Research and Analysis

After getting this idea, comes another important point that is investigation. The type of analysis that is done in this step is important in defining your market, competitors and customers. To collect accurate information about the market, make use of business plan assignment help is  the key industry reports and market surveys, as well as, the competitor’s webs-sites. To be able to use this information in the analysis of your business, think of the gaps in the market that you can fill. Demographic, preference, and behaviour analysis of the target consumer will go a long way in strategizing the business plan of your firm.

Step 3: Outline Your Business Plan

With your research in hand, create an outline for your business plan. A typical business plan includes:

Executive Summary: A brief overview of your business idea, including your mission statement and the main goals of your business.

Business Description: Detailed information about your business, the problem it solves, and what sets it apart from competitors.

Market Analysis: Insights from your research, including market size, target market, and competitive landscape.

Organization and Management: An outline of your business’s organizational structure and the management team.

Products or Services: Detailed descriptions of the products or services you will offer.

Marketing and Sales Strategy: Your approach to marketing and selling your products or services.

Funding Request: If applicable, a section detailing your funding requirements and potential sources.

Financial Projections: Projected income statements, cash flow statements, and balance sheets for the next few years.

Step 4: Writing the Plan

Start with the executive summary where you should give a summary of your business. Detail each section clearly: about the business, the market environment, structure, goods or services to be offered, approach to market, and projected revenues. As for the representation of the data, it is recommended to use visual tools. If further help is required, then one can seek help from the dissertation proposal writing services in order to get proper structure and appropriate polishing of the proposal.

Step 5: Review and Edit

Proofread your business plan and ensure that it is well written, logical, and free from errors where possible. Check for grammars and make sure the data you entered is correct and corresponds to what you have present in the database. Yes, it is always healthy to seek opinions or advice from fellow students or even the instructors. To improve the quality of your current plan and to have it designed in its best form it is wise to seek the services of a dissertation proposal writing service.

Thus, development of a business plan is a rather broad and detailed process which always implies inspiration, investigation and analysis. Thus, the presented stages would help you create an effective and persuasive business plan that allows you to complete your assignment successfully while establishing the foundation for an effective business.

[swayaminfotech]

5 Ways Digital Marketers Can Use AI to Boost Campaign Performance

In today's virtual marketing landscape, advertising has grown as a highly complex and data-driven sector. To preserve profitability and relevance, businesses have turned to Artificial intelligence (AI) to collect data, simplify tactics, and generate personalized customer reports. AI is helping to alter marketing in a variety of ways, including increased efficiency, precision, and overall effectiveness.

So, how precisely does AI improve marketing campaign performance? In this article, I'll look at five ways digital marketers may leverage AI to reduce time and improve results. Let's take a look at the most influential AI uses in marketing, from predictive analytics to AI-powered chatbots.

5 Effective Ways to Use AI in Digital Marketing

AI in marketing is a highly useful tool in a variety of contexts. Here are the greatest methods to leverage AI to boost your marketing efforts.

AI-Enhanced Lead Management

Effective lead control is the foundation of effective advertising and marketing campaigns. AI adds a new level of performance and understanding to this critical task.

Lead Qualification and Categorization

AI systems excel at sorting through leads, picking potential ones, and categorizing them largely according to specified criteria. This ensures that sales teams focus their time and resources on high-potential prospects, which improves conversion rates.

AI-powered advertising and marketing systems may deliver timely and personalised follow-up emails. These messages are tailored to each lead's behaviour and preferences, increasing the likelihood of conversion through successful lead nurturing.

Call Analysis for Insights

Using AI, phone conversations may be transcribed and analyzed to extract valuable insights such as client moods, keywords, and developing trends. This truth enables entrepreneurs to improve their messaging and strategy for greater success.

Data-Driven Decision-making

Organizations can have access to a variety of data and insights by implementing AI in lead control. These data-driven judgments allow advertising agencies to fine-tune their tactics and remain competitive.

AI-powered A/B testing for precision

A/B testing is an important part of the marketing process, and when integrated with AI, it becomes a powerhouse for optimization in the following ways:

Automated Test Variations

AI automates the production and evaluation of A/B tests by producing several versions and evaluating their overall success. This automation saves time and resources while allowing marketers to test a greater number of variables.

Continuous Learning 

Machine learning algorithms continuously learn from previous test results. As a result, AI becomes an invaluable advisor, providing data-driven advice for fine-tuning ad content, targeting, and overall campaign strategy.

Enhanced Data Analysis

AI provides a more in-depth examination of the consequences of A/B tests, allowing individuals to make better judgments. This results in campaign precision, as marketers may use AI to direct their optimization efforts.

AI-Powered Budget Optimisation

Managing advertising and marketing budgets appropriately can be a time-consuming and difficult task. AI streamlines and improves this component of the marketing strategy in the following ways:

Cross-channel Optimisation

AI can analyze data from many advertising channels and dynamically assign price range sources that produce outstanding outcomes. This increases the overall effectiveness of marketing campaigns.

Real-time Adjustments

AI systems could make real-time adjustments to pricing range allocation based on channel-specific factors and performance indicators. This ensures that sources are consistently sent to the best channels.

Efficient and Effective

The use of AI in budget management streamlines the process, making it more efficient and effective. Today's marketing relies upon AI to optimize budget allocation, resulting in a higher ROI.

AI-enhanced ad Design Optimisation

Creating effective ad designs is critical for attracting the target market's attention. AI can improve this process by evaluating crucial design elements:

Comprehensive Element Analysis

AI dissects every aspect of ad design, including colour schemes, typefaces, images, and copy. It assigns scores to each element, allowing marketers to better understand their unique impact on engagement.

Continuous Performance Tracking

AI regularly monitors general performance measures including click-through rates and user engagement. This information assists marketers in implementing unique design changes to increase efficacy.

Small Changes, Big Impact

AI's insight frequently leads to small but important design improvements. These little changes, such as converting a picture or editing a copy, might result in a significant improvement in conversion rates.

Developing Immersive Customer Experiences with AI

To distinguish in a competitive market, businesses need to provide precise and memorable consumer experiences. AI provides novel tools for achieving this goal. They are:

Virtual and Augmented Reality (VR/AR)

Brand interactions and engaging VR/AR experiences can be created with AI. These technologies offer a fresh way to develop customer-centric marketing plans and campaigns.

AI-Powered Chatbots

Artificial intelligence-powered chatbots provide customer service and guidance. Quick responses enable users to remain interested for an extended amount of time. 

Automated email responses

Outside of normal business hours, AI can provide contextually appropriate, tailored email responses. Client satisfaction is ensured by maintaining a positive relationship with the brand and providing essential information on a timely basis.

Conclusion

AI greatly increases marketing effectiveness by increasing efficiency, personalization, predictive analytics, real-time optimization, insights, cost savings, and ROI. Start small, but start now. Try some AI development services today and see how your campaign performance improves. Your campaigns and consumers will see the difference.

[idiosys1]

How to Create Your Own Grocery Delivery App

The grocery delivery market is booming, experiencing exponential growth in recent years. The convenience and time saving benefits it offers to consumers continue to drive its popularity. If you’re a business owner looking to capitalize on this trend, creating your own Grocery Delivery App (GDA) could be a strategic move. But before you dive headfirst into development, it’s crucial to understand the process and the features that will make your app stand out.

This blog serves as a comprehensive guide for those considering Grocery Delivery App Development. We’ll explore the different options available, delve into the key functionalities for each app user type, and provide insights into the most suitable tech stack for optimal performance.

The Benefits of Launching Your Own Grocery Delivery App:

> Increased Sales and Customer Reach: Expand your customer base beyond your physical store’s reach and tap into a broader online audience.

> Enhanced Convenience: Offer customers the flexibility to shop for groceries from the comfort of their homes, increasing customer satisfaction and loyalty.0

> Improved Efficiency: Streamline your ordering and delivery process through automation, potentially reducing operational costs.

> Data-Driven Insights: Gain valuable customer data and purchasing habits through the app, allowing you to personalize marketing strategies and product offerings.

Choosing Your Path: Ready-made vs. Custom Grocery App Development

Ready-made Grocery Application: This option offers a quicker and more cost-effective solution. You can choose from an existing app template, allowing you to customize it to your brand identity and basic needs. This is ideal for businesses starting out or with a limited budget.

Custom Grocery Application Development: This approach offers greater flexibility and allows you to tailor the app to your specific requirements and unique features. This is suitable for businesses with complex needs, unique functionalities, or a desire for complete control over the app’s design and development.

Essential Features for Your Grocery Delivery App:

Customer App:

• Intuitive Interface: Create a user-friendly and visually appealing interface for easy navigation. • Product Browsing and Search: Offer a searchable product catalog with clear descriptions, images, and filters for easy browsing. • Shopping Cart and Wishlist: Allow users to add items to their cart, save items for later, and manage quantities. • Secure Payment Gateway: Integrate a secure payment gateway for seamless and secure transactions. • Order Tracking: Provide real-time order tracking, allowing users to monitor the progress of their deliveries. • Push Notifications: Send timely updates about order status, promotions, and exclusive offers.

Store Manager App:

• Inventory Management: Track inventory levels, manage product availability, and receive alerts for low stock. • Order Management: View new orders, assign deliveries to drivers, and track delivery progress. • Customer Communication: Communicate directly with customers through the app to address inquiries or provide updates. • Performance Analytics: Gain insights into sales data, popular products, and user behaviour to inform business decisions.    Delivery Boy App:

• Delivery Route Optimization: Utilize map integration and route optimization algorithms to ensure efficient and timely deliveries. • Order Pick-up and Delivery Management: View assigned orders, pick up items from the store, and track successful deliveries. • Navigational Assistance: Integrate maps and navigation tools to help drivers reach delivery destinations efficiently.

The Best Tech Stack for Your Grocery Delivery App:

Building a high-performing app requires a robust and reliable tech stack. Here are some key considerations:

Front-end Development: Opt for frameworks like React Native or Flutter to create a user-friendly app experience for both Android and iOS platforms.

Back-end Development: Utilize frameworks like Node.js or Python for server-side functionality, ensuring efficient data management and communication.

Database: Choose a scalable database solution like MongoDB or Firebase to handle large data volumes and ensure smooth app performance.

Map Integration: Integrate map services like Google Maps or Map Kit for location-based functionalities, such as delivery routing and tracking.

Partnering with an App Development Company:

Whether you choose a ready-made application or opt for custom development, partnering with an experienced app development company is crucial. They possess the expertise to guide you through the entire process, from conceptualization and design to development, launch, and ongoing maintenance. Ensure you choose a company with:

> Proven Experience: Look for a company with experience in developing grocery delivery apps or similar e-commerce solutions.

> Technical Expertise: Seek a team with expertise in the relevant technologies mentioned above.

> Strategic Partnership: Choose a company that offers ongoing support and maintenance to ensure your app’s long-term success.

To make your app stand out from the competition, you need to understand the essential elements and features that make a successful app, as well as the best technology stack to use. By doing so, you can offer your customers a smooth and convenient shopping experience, while making it easier for store managers and delivery staff to run the business.

If you have a vision for a custom grocery delivery app or want to explore our ready-made solutions, we are here to help you. We are a leading mobile app development company in India. Our team of skilled app developers can turn your idea into reality and transform the way people buy groceries. Get in touch with us today and let us show you how we can create a grocery delivery app that meets your needs and exceeds your expectations.

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Why should I create a grocery delivery app?

The demand for online grocery shopping is growing, and it offers convenience to customers and a profitable business opportunity.

Should I develop the app for Android or iOS?

Ideally, develop for both platforms to reach a wider audience.

How do I ensure the app is secure?

Implement encryption, secure payment gateways, and regular security audits.

What payment methods should the app support?

Credit/debit cards, digital wallets, and online banking.

Why is real-time inventory management important?

It ensures users only see available products and reduces the risk of canceled orders.

How can I make product search effective?

Implement search algorithms and filters based on categories, brands, price, and ratings.

Why is order tracking important?

It keeps users informed about their order status and enhances trust in your service.

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Please check out the blog post: https://shorturl.at/C3vmb

[georgesamual]

A Comprehensive Guide to Strategic Planning for Entrepreneurs

In the fast-paced world of entrepreneurship, success is often synonymous with strategic planning. Whether you're launching a startup or steering an established business towards growth, having a well-defined strategy is imperative. Strategic planning isn't merely about setting goals; it's a dynamic process that requires foresight, adaptability, and a deep understanding of your business landscape. In this comprehensive guide by Evocatus Consulting Ltd., we delve into the intricacies of strategic planning in London for entrepreneurs, exploring key concepts, methodologies, and best practices to empower you on your journey to success.

Understanding Strategic Planning:

Strategy planning is the roadmap that guides an organisation towards its objectives. At its core, it involves setting goals, identifying resources, and crafting a cohesive plan to achieve long-term success. This process goes beyond day-to-day operations, encompassing a holistic view of the business environment, market trends, and competitive dynamics.

Key Components of Strategic Planning:

Mission and Vision Statements: These statements describe the mission and vision of your company. Your mission statement encapsulates what you do and why it matters, while your vision statement outlines your aspirations for the future.

SWOT Analysis: Conduct a thorough analysis of your business's strengths, weaknesses, opportunities, and threats. This assessment provides valuable insights into your internal capabilities and external factors that may impact your business.

Setting Objectives: Define clear, measurable objectives that align with your mission and vision. Goals should be specific, attainable, relevant, and time-bound (SMART).

Market Research: Analyse your target market, customer needs, and industry trends. Market research helps identify opportunities for growth and informs your strategic decisions.

Competitive Analysis: Analyse your competitors' strengths, weaknesses, and market positioning. This insight allows you to differentiate your offerings and capitalise on competitive advantages.

Resource Allocation: Determine the resources required to execute your strategy effectively, including financial, human, and technological resources. Allocate resources strategically to maximise efficiency and minimise waste.

The Strategic Planning Process:

Environmental Scanning: Continuously monitor the external environment for changes and trends that may impact your business. This includes economic factors, regulatory changes, technological advancements, and shifts in consumer behaviour.

Goal Setting: Establish long-term goals and break them down into shorter-term objectives. Ensure that your goals are aligned with your mission, vision, and core values.

Strategy Development: Develop strategies to achieve your objectives, considering factors such as market positioning, product differentiation, pricing strategies, and distribution channels. Leverage your strengths and mitigate your weaknesses to gain a competitive edge.

Implementation Planning: Create an actionable plan detailing the steps required to execute your strategy. Assign responsibilities, set timelines, and establish metrics to measure progress and performance.

Monitoring and Evaluation: Continuously monitor the implementation of your strategy and evaluate its effectiveness. Identify any deviations from the plan and make adjustments as needed to stay on course.

Strategic Development and Planning Tools:

SWOT Analysis: Evaluate your company's internal strengths, weaknesses, opportunities, and threats.

PESTLE Analysis: Evaluate the political, economic, social, technological, legal, and environmental factors influencing your business environment.

Porter's Five Forces: Analyse the competitive forces within your industry, including the threat of new entrants, the bargaining power of buyers and suppliers, the threat of substitutes, and competitive rivalry.

Scenario Planning: Anticipate potential future scenarios and develop strategies to mitigate risks and capitalise on opportunities.

The Role of Strategy Development Training:

Investing in strategy development training equips entrepreneurs with the knowledge and skills needed to navigate complex business environments effectively. Training programmes offer practical insights into blueprint methodologies, tools, and techniques, empowering entrepreneurs to make informed decisions and drive sustainable growth.

Strategic Planning in London:

London, as a global hub for business and innovation, offers a wealth of resources and opportunities for entrepreneurs embarking on their master planning. From networking events and industry conferences to specialised training programmes and consultancy services, entrepreneurs in London have access to a diverse ecosystem of support.

In conclusion, strategic planning is the cornerstone of entrepreneurial success. By embracing a structured approach to strategic development and planning, entrepreneurs can chart a course towards their goals, navigate challenges, and seize opportunities for growth. With a clear vision, actionable strategies, and ongoing evaluation, entrepreneurs can position their businesses for long-term prosperity in today's competitive landscape.

[shivsmmmm]

Strategies for Successful A/B Testing in Marketing Campaigns

A/B testing, also known as split testing, is a powerful technique used by marketers to optimize their campaigns and maximize their return on investment (ROI). By systematically comparing two or more variations of a marketing element, such as an email subject line, landing page design, or ad copy, marketers can gather valuable data and insights to inform their decision-making and improve campaign performance. In this article, we'll explore strategies for conducting successful A/B tests in marketing campaigns and unlocking actionable insights to drive growth.

Define Clear Objectives

Before launching an A/B test, it's essential to define clear objectives and key performance indicators (KPIs) that align with your overall marketing goals. Whether you're aiming to increase click-through rates, boost conversion rates, or improve engagement metrics, establishing specific and measurable objectives will help guide your test design and interpretation of results.

Identify Hypotheses to Test

Once you've defined your objectives, identify specific hypotheses or assumptions that you want to test within your campaign. These hypotheses could relate to different elements of your marketing collateral, such as headline variations, call-to-action buttons, imagery, or pricing strategies. By focusing on one hypothesis at a time, you can ensure clarity and consistency in your testing approach.

Segment Your Audience

Segmenting your audience based on relevant demographics, behaviors, or preferences can provide valuable insights into how different user segments respond to variations in your marketing messages. Consider testing variations of your campaign elements across different audience segments to identify which messaging resonates most effectively with each group.

Establish Baseline Metrics

Before launching your A/B test, establish baseline metrics to measure the performance of your control group or original version. These baseline metrics will serve as a point of comparison for evaluating the effectiveness of your test variations and determining whether any observed differences are statistically significant.

Randomize Test Groups

To ensure the validity and reliability of your A/B test results, it's essential to randomize the assignment of participants to test groups. Randomization helps minimize bias and ensures that any observed differences in performance between test variations are attributable to the variations themselves rather than external factors.

Monitor Test Results Closely

Once your A/B test is live, monitor the results closely and track key metrics in real-time to identify any significant trends or patterns. Pay attention to metrics such as conversion rates, click-through rates, bounce rates, and revenue generated to gauge the impact of your test variations on user behaviour and campaign performance.

Analyze and Interpret Results

After collecting sufficient data, conduct a rigorous analysis of your A/B test results to determine the statistical significance of any observed differences between test variations. Use statistical tools and techniques, such as hypothesis testing and confidence intervals, to assess the reliability of your findings and draw meaningful conclusions.

Iterate and Optimize

Based on your analysis of the test results, identify which variations performed best against your predefined objectives and hypotheses. Use these insights to inform future iterations of your marketing campaigns, incorporating the most effective elements from your A/B tests to optimize performance and drive continuous improvement.

Conclusion

A/B testing is a valuable tool in the marketer's toolkit, enabling data-driven decision-making and iterative optimization of marketing campaigns. By following these strategies for successful A/B testing, marketers can unlock valuable insights into consumer behaviour, identify winning campaign elements, and drive sustainable growth in their marketing efforts.

[traceforce]

Mastering Lead Management: Best Strategies for Effective Conversion

Introduction

In today's competitive business landscape, mastering lead management is essential for sustainable growth and success. Effective lead management involves the systematic process of capturing, nurturing, and converting leads into loyal customers. In this comprehensive guide, we'll delve into the best strategies and techniques to optimise your lead management efforts for maximum conversion. Whether you're a seasoned marketer or a budding entrepreneur, mastering lead management will undoubtedly drive your business towards unprecedented success.

Understanding Lead Management

Lead Management Defined 

Lead management encompasses the entire process of capturing, tracking, and nurturing leads throughout their journey from prospects to customers. It involves strategically guiding leads through various stages of the sales funnel, ensuring timely engagement and personalised interactions.

Importance of Lead Management

Effective lead management is paramount for businesses aiming to drive revenue growth and maximise ROI. By efficiently managing leads, organisations can streamline their sales processes, enhance customer relationships, and ultimately boost conversions.

Key Components of Lead Management

Lead Capture 

The initial step in lead management involves capturing leads through various channels such as website forms, social media, email campaigns, and events. Implementing compelling call-to-actions and optimised landing pages is crucial for encouraging lead submissions.

Lead Segmentation 

Segmenting leads based on demographics, behaviour, and interests enables personalised communication and targeted marketing campaigns. By tailoring content and offerings to specific audience segments, businesses can increase engagement and conversion rates.

Lead Nurturing 

Nurturing leads involves building trust and credibility through consistent communication and valuable content. Automated email workflows, personalized recommendations, and educational resources play a vital role in nurturing leads at different stages of the buyer's journey.

Lead Scoring 

Lead scoring assigns values to leads based on their characteristics and interactions, allowing sales teams to prioritise follow-up efforts. By identifying high-quality leads that are more likely to convert, organisations can optimise their resources and improve conversion rates.

Implementing Effective Lead Management Strategies

Optimising Lead Capture Forms 

Streamline your lead capture process by optimising forms for simplicity and clarity. Minimise the number of fields required and provide clear instructions to encourage submissions.

Utilising Marketing Automation 

Marketing automation platforms streamline lead management tasks such as lead nurturing, scoring, and tracking. Leverage automation to deliver targeted messages, track lead interactions, and measure campaign performance.

Personalising Customer Interactions 

Tailor your communication and content to the specific needs and preferences of your leads. Personalization fosters deeper connections and increases the likelihood of conversion by delivering relevant and engaging experiences.

Continuous Testing and Optimization 

Regularly test and refine your lead management strategies to identify areas for improvement. Analyse data, track key metrics, and solicit feedback from your audience to optimise your approach and maximise results.

Conclusion

Mastering lead management is a cornerstone of successful marketing and sales efforts. By implementing the best practices and strategies outlined in this guide, you can effectively capture, nurture, and convert leads into loyal customers. Remember to continuously monitor and adapt your approach to evolving market dynamics and consumer preferences. With dedication and strategic execution, you'll be well on your way to achieving sustainable growth and long-term success in your business endeavours.

[priyanka0905]

A Guide to Choose the Best Management College in Nagpur for BBA Courses

Nagpur is becoming one of the essential hubs of education and development with powerful institutions like SIU and its institutions. This has been a significant opening for all students globally, making it necessary for them to choose the right institution according to their aspirations. There are many Management Colleges in Nagpur that have a strong reputation for fostering an inspirational learning environment. Let's tour this article, where SCMS Nagpur proves to be one of the leading management institutions.

Benefits of Learning through Powerful Management Institutes

An effective management school influences a student's functioning and effectiveness. A reputable institute, such as SCMS Nagpur, provides various benefits that shape a professional career for the students;

Curriculum aligned to Industry requirements: SCMS Nagpur offers diverse specialisations, and the basic understanding required to meet the industry needs.

Global Opportunities: Management courses prepare students academically and from an international perspective by providing insights and real-life examples. 

Professional networks: The professional networks and industry experts' insights boost student interaction and career opportunities.

Practical Gains through Projects and Internships: The real-life assignments and internships enable students to apply their knowledge in real-life situations, enhancing their problem-solving skills and critical thinking.

Diverse Range of Specialization at SCMS Nagpur

SCMS Nagpur provides a diverse range of courses with specialisations;

The BBA in Finance at SCMS Nagpur offers students an understanding of the financial aspects of financial statements, securities, debts, Investment portfolios, capital, etc.  This program encourages students for roles as monetary analysts, managing investment portfolio management, investment banking, and so on.

The BBA in Marketing enhances students' abilities in marketing strategies, understanding consumer behaviour, and managing brands, with concepts such as consumer behaviour, CVP, brand value, Marketing service, pricing, Brand management, etc.  The program prepares students for roles in marketing analysis, managing brands, advertising and creatives.

The BBA in Human Resource Management aims to enhance training and development abilities and plan workforce and personal growth. It offers various concepts such as Training and Development, Resume Building, Manpower and managing performance. This provides vast opportunities in terms of skills and prepares me to aspire to be a future HR professional.

Thus, these are the strong foundations enhancing students' analytical, communication, and creative skills to make the future effective.

Educational Benefits Offered to the Students

Scholarships

The Institute offers scholarships to motivate students for their achievement and academic excellence.

Educational loans

Deserving Students from diverse backgrounds and areas can access the curriculum through educational loans.

Research Opportunities

The Institute also offers the benefits of detailed study and research centres, including industry connections and placement opportunities. To summarise, SCMS Nagpur prepares students from a global perspective, gaining international experience, and results in students proving to be the best option for students among the other management colleges in Nagpur.