#Best way for software engineers to get Canada Pr
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Apply for a Canada PR Visa as an Engineer
Canada is an attractive destination for engineers due to its strong economy, diverse job market, and high quality of life. Whether you specialize in civil, software, mechanical, or electrical engineering, opportunities abound for skilled professionals.
To apply for a Canada PR visa, you must meet several requirements:
Education: A recognized engineering degree, verified through an Educational Credential Assessment (ECA).
Work Experience: At least one year of relevant full-time experience in your field.
Language Proficiency: A minimum Canadian Language Benchmark (CLB) 7 in an approved English or French language test is required.
Immigration Pathways
There are multiple pathways for engineers to obtain permanent residency in Canada:
Express Entry System: This is a popular option for skilled workers. You can apply through the Federal Skilled Worker Program (FSWP), where candidates are ranked based on factors like age, education, experience, and language skills using the Comprehensive Ranking System (CRS). High-ranking candidates receive an Invitation to Apply (ITA) for PR.
Provincial Nominee Programs (PNPs): Some provinces, like Ontario and British Columbia, actively seek engineers to meet local labor market demands. If nominated, you get extra CRS points, increasing your chances of receiving an ITA.
Atlantic Immigration Program (AIP): Engineers with job offers from employers in Atlantic provinces like Nova Scotia or Newfoundland can apply for PR through this program.
Benefits of Moving to Canada as an Engineer
Canada offers competitive salaries, excellent benefits, and a high standard of living. By obtaining a Canada PR visa, you can enjoy healthcare, education, and social benefits, as well as the opportunity to eventually apply for Canadian citizenship.
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Close to 6 lakh Indian students are studying abroad, what’s stopping you?
‘The world is a book, and those who do not travel read only one page’.

Saint Augustine seems to have hit the right note with this quote, folks. The thought of embarking on a new adventure, exploring the sights and sounds, gorging on local cuisine, and meeting people from different cultures is the stuff our bucket lists are made up of!
Imagine how thrilling it would be to pursue your higher education abroad? You wouldn’t just make memories and learn from new experiences, but it will also shape you as an individual. Networking and meeting people from different cultures will make you so much more receptive and open-minded, and enrich you in unimaginable ways. What’s more, you will expand your career prospects like never before.
No wonder - an increasing number of students are opting to study abroad. If numbers are to go by, more than six lakh Indian students are currently pursuing their higher education in a foreign country. That’s not all - if you plan to pursue courses in Science, Technology, Engineering and Mathematics, then you have options galore!
Unlike earlier, access to education loans is much simpler - whether a student needs financing for the course, accommodation expenses, study material or any other related costs, everything is available without a hassle. That means come what way, students can fulfil their dreams - there’s really no reason to give up! Zero in on a course and university, and let your biggest dreams take shape right in front of your eyes.
Speaking of foreign destinations, let’s explore the best destinations for Indian students:
USA

The very mention of USA conjures up images of skyscrapers, big tech giants and of course, some of the best universities in the world! Shreya was a bright student right from her early years - she knew she wanted to pursue an engineering degree, but was a little apprehensive if she could afford the course fees abroad. With the right guidance, not only did she fulfil her dreams; today, she works as a software engineer at a top tech company in New York.
While she was studying in the US, she got an opportunity to hone her skills, and gained exposure in ways she had never thought of! She also got to be a part of an exchange program and that changed her perspective even more.
The universities in the USA offer state-of-the-art facilities and world-class teaching faculty. Some of the popular courses in the US include MS in Computer Sciences, BTech, MBA, BSc, etc.
Canada

For Ankit, studying abroad was always a dream. While he wasn’t sure about what he wanted to pursue, he knew he wanted to go to a foreign university. With time, he realised he had strong communication skills - that’s when he decided to go for a course in Journalism and PR. He was weighing in on his options, when he zeroed in on Canada.
Statistics suggest that there are over half a million students studying there! Its location is a huge advantage, and so is its affordability - when it comes to cost of living, course fees or other expenses, Canada is relatively more economical than other countries.
Oh, and how can we forget the cherry on the cake - Canada has lenient entry procedures and allows students to stay back after their course! Now, that’s a win-win.
Germany
Think higher education opportunities, think Germany. The country has been ranked as the fourth most popular destination for international students, and for good reason. After all, some of the best colleges in the world are established here. Oh and that’s not it - after you’re done, you can also expand your horizons by working for some of the top companies here (and of course, guzzling the best beer after work).
There’s another surprise - international students are free from paying any tuition fees. You just have to pay some minimal administrative costs and take care of your travel expenses. Germany equals Ger – less – money.
Australia
If you wish to study abroad, you should hop (because, Kangaroos!) your way to Australia! The Land Down Under has some of the best universities, 8 of the top 100 to be precise, that provide high Koala-ty courses in Business Administration, Law, Accountancy, Agricultural Sciences, Logistics. Australia also pays well; part-time jobs are known to pay upwards of 17 or 18 dollars in some cities! This is perfect if you have a study abroad loan and wish to repay it while you study.
New Zealand

Avantika had gone to New Zealand for a holiday when she was in school, and fell in love with the place! She is an adventure junkie and as we all know, there’s no dearth of such experiences there. That’s when she decided to go abroad and study in New Zealand - little did she know that her wildest dreams would come true, and she’ll have a perfect life! Not only did she get into one of the best universities, she also landed a great job - now isn’t that super motivational?
New Zealand is a beautiful country, and is home to 8 of the top universities from the QAS world rankings. Course fees and living expenses are also quite affordable, and the eligibility to get admission here is not too strict. Moreover, students can pay their fees after getting approval on their student visa. Some of the common courses in New Zealand include Animation, Tourism, IT, Hospitality, Management (the prestigious Le Cordon Bleu has a branch in New Zealand), Education, etc.
Once you’ve taken your pick - sit back and relax, because Avanse will turn out to be your BFF! Avanse offers 100% financing to students to ensure all their education-related expenses are met. Oh and guess what, you can get collateral-free study abroad loans without any limit on the loan amount.
From pre-admission loans for proof of funds, to pre-visa disbursement loans that help with visa formalities and fast-track loan services that expedite your admission process, everything is taken care of! The loans are designed to finance both traditional and non-traditional courses, including Engineering, Medicine, Law and Management, among many others!
The world is your stage - choose what you love and move ahead towards a lucrative career. After all, Avanse is here to empower you!
This content was produced in partnership with Avanse Financial Services
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Immigrate to Canada as a Skilled Tech Engineer
Why should you Immigrate to Canada as a Skilled Tech Engineer? Pathways for Canada Permanent Resident as a Tech Engineer Skilled Worker
Canada is booming in the Tech sector which is an attraction to Immigrate to Canada as a Skilled Tech Engineer. There are ample opportunities to grow in Canada for a bright career. If you want to know more about the opportunities to immigrate to Canada as a Tech Engineer, read the blog or consult with the Best Immigration Consultants in South Delhi.
Canada is demanding Tech people to meet the demand of the industry. After the Covid situation, Canada's economy is trying to get back on the same track as before, so Canada needs more skilled workers who can fill the labour gaps in the industry. There are many jobs in demand in Canada for Skilled Tech Engineers.

Canada is the highest paying country for IT domain people, who are skilled and experienced. In Canada, Vancouver, Toronto, and Montreal are the main IT-focused cities which attract skilled immigrants. So, if you are Tech skilled and trained person, Canada is the best option for you to immigrate. Even you can also apply for Canada PR for Consult Today with AtoZee Visas, the Best Immigration Consultants in South Delhi.
The pathways to Immigrate to Canada as a Skilled Tech Engineer for Canada Permanent Residents is listed below.
Express Entry Program
Express Entry is the most subtle way to enter Canada with Permanent Resident Status. Canada immigration for Tech Engineers or any Skilled Engineers can be done with three streams of Canada PR that are mentioned below.
Federal Skilled Workers Program
Federal Skilled Trades Program
Canadian Experience Class
These streams are the bone system of Immigration to Canada as a Tech Engineer Skilled Worker. Canada PR for IT Professionals is a simple process and there are numerous ways to get it.
The Federal Skilled Workers Program is the best option for candidates who don't have previous experience and Canadian Experience Class is the one for applicants with previous Canadian Experience. The Best Immigration Consultants in South Delhi will provide you with deep knowledge and the best route you can choose to Immigrate to Canada as a Skilled Tech Engineer or from any stream.
Additionally, Canada Immigration Engineer requirements can be met by inviting candidates based on the Comprehensive Ranking System (CRS). Also, nowadays Canada is facing a labour shortage and needs to fill the labour gaps. So. Canada is inviting those who are technically skilled and have a good CRS score.
Provincial Nominee Program
It is a province-specific program through which you are eligible to get Permanent Residence in Canada. Sometimes, Province issues the invitations to technically skilled candidates. PNP for software engineers is the best way to immigrate. Also, there are some PNP programs for Tech Immigration Canada for each province which are explained below:
Ontario Human Capital Priorities Stream
It is the best option for candidates if they don't have a job offer letter from any Canadian employer. In this stream, Firstly province issues you the letter of Invitation, after 45 days after the submission of your Notification of Interest. Your profile will be picked up from the pool if your CRS score is above the Cut-off.
British Columbia PNP Tech Pathway
There are 27 prioritized tech occupations in British Columbia which are one of the best options for immigrants looking to immigrate to British Columbia as Tech Engineer Skilled Workers. You must be eligible for British Columbia’s Skills Immigration streams. To know about immigrating to Canada as a Skilled Tech Engineer with specific provincial streams, these are explained below.
Alberta Immigrant Nominee Program
The Alberta Immigrant Nominee Program (AINP) is a provincial nomination program that enables skilled Tech Engineer foreign workers, entrepreneurs, and graduates to apply for permanent residence in Alberta. The AINP is designed to attract individuals with the skills, experience, and potential to contribute to Alberta's economy and society and to enhance the province's diversity and competitiveness in the global marketplace.
Quebec Tech Immigration Program
The Quebec Tech Immigration Program is designed to attract skilled workers from the technology sector to Quebec. The program, launched in 2021, offers a fast-track immigration process for eligible candidates, providing them with a pathway to permanent residency in Quebec. With its thriving tech industry and rich cultural heritage, Quebec is a great place to live, work, and raise a family. If you're a skilled tech worker looking for new opportunities in Canada, the Quebec Tech Immigration Program could be the perfect fit for you and the Best Immigration Consultants in South Delhi can help you to move to Quebec.!
These are PNP programs for Tech Immigration Canada, these are the provincial pathways to Immigrate to Canada as a Skilled Tech Engineer and these are explained in detail above.
So, in conclusion, if you want to Immigrate to Canada as a Skilled Tech Engineer, this is the right time to take the next step with the Best Immigration Consultants in South Delhi. They will guide you throughout the process of migration.
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Best Course in Canada to Get PR

Best Course in Canada to Get PR
As we all know, Canada is famous for its best PR services and education worldwide. It is also called the “Land of Immigrants,” which ranks the world eighth for immigrant folk. And they are constantly revising their policies to enable more settlers from all over the world. So, if you wish to get more details about the best course in Canada to get PR, call our experts at Stepwise Immigrations and learn the ways to get PR in Ontario.
The Canadian government recently told its 2021-2023 immigration strategy, including a planned increase of more than 400,000 new immigrants for 2021-2022 and 2023-2024. To make the immigration process easier for global students, the Government of Canada has reduced the processing period for student visas under the SDS program from 90 to 45 days. Eager to learn more about the rules for PR in Canada for international students. Stepwise Immigrations experts are always ready to help our clients.
PR pathways in Canada with study
There are different types of the best course in Canada to get PR in Canadian universities, and it helps to get work in the best companies. Some of such PR courses are variable in Canada are:
IT and Computer Science
Engineering, computer science, and IT are the best job options in Canada. After the end of the course, the students can get a job in top IT companies as IT software engineers, software developers, and more. Wishing to know the rules for PR in Canada for international students. We at Stepwise Immigrations will help you pick the course and college depending on your needs. Meet our experts today to get more details about the best course in Canada to get PR.
Nursing
Canada Is very famous all over the world due to their healthcare industry. In Canada, healthcare and related services are highly regarded in the medical field. Colleges of nursing in Canada have a great international reputation for offering a high-quality range of health, nursing and midwifery courses.
You can pick any course which fits your interest or preference, like Nurse (Medical Practice), Nurse (Paediatric), Nurse (Mental Health), etc.
Always have a dream about the easiest way to get PR in Canada. Meet our best experts at Stepwise Immigrations. We will help you from the beginning to the end of your visa application process. This is because we are the best immigration service provider in Canada.
Media & Journalism
If you plan to pursue a career in Public Relations in Canada, it would be best to pursue a mass communication and journalism course. This will ensure that you will be better prepared for the job. Advertising, journalism, and marketing are three jobs that offer many career options in Canada. Digital marketing has also become an exciting career option due to the increasing internal impact on marketing plans in recent years.
1 year course in Canada for PR
Students in Canada have unique options to get the best education cheaply. Seeking how to get PR in Ontario after 12th, take the help of Stepwise Immigrations. Here is a list of 1 year course in Canada for PR are
Diploma in Business Administration
Diploma in Hospitality Management
Diploma in Accounting
Diploma in Graphics Design
Food Technology, Safety, and Quality Diploma
Short-term PR courses available in Canada
Some short-term courses offer you the best PR pathways in Canada for global students.
Human Resources Management Certificate
French Language Course
Short-term Software Engineering
Finance Certificate
Professional Cook – Certificate Course
Marketing Certificate
Dental Assistant Certificate
Public Administration Certificate
Culinary Arts Certificate
Advertising – Account Management
Certificate in Business Foundation
Our Other Articles :
BC PNP For International Students
Best Immigration Lawyer Brampton
PR Services In Canada- All You Need To Know
Best Immigration Agency Canada
IRCC New Pathway Updates – What You Need To Know
PNP Draw BC- All You Need To Know
Canada Work Permit Without LMIA
Canada PR For Working Professionals
Canada Federal Skilled Worker visa
Types of PR in Canada
As we all know that Canada offers more than 60 visa programs, and there are some rules for PR in Canada for international students. Are you seeking how to get PR in Canada without study? Experts from Stepwise Immigrations are here to help you. We offer the best services and provide a step-by-step guide to make the process easier for our clients.
Federal Skilled Worker (FSW) Program
Are you seeking the easiest way to get PR in Canada? The Federal Skilled Worker program uses a comprehensive ranking system (CRS) to score and rank candidates compared to other candidates based on merit. To qualify, applicants must have at least 12 months of work experience. Candidates must get 67 points out of 100 to become eligible for FSW.
Canadian Experience Class program
It is helpful for the students and takes only regard many factors like age, language ability, level of education, etc.
The candidate must have 12 months of experience, i.e., full time to apply for this. Thus it is one of the best ways to get PR in Ontario.
Provincial Nominee Programmes
There are immigration programs run by each of Canada’s provinces and territories called Provincial Nominee Programs (PNPs). This is one of the easiest way to get PR in Canada. Several provinces have PNPs that have a choice for candidates who have studied in certain areas or have worked there in the past.
Quebec Skilled Worker Program
This program is for skilled workers who wish to settle in Quebec.
The province has a set of rules to determine whether an applicant is eligible for the program. Consequently, immigrants who wish to seek permanent residency in Canada under this program have to go through two stages –
To obtain the Quebec Selection Certificate, you must apply directly to the Government of Quebec.
To be eligible for Canadian Permanent Residency, an applicant must be selected by the Province of Quebec and provide a CSQ.
This is one of the best ways to get PR in Ontario for international students.
Summary,
Looking for the answer about how to get PR in Canada without study. Stepwise Immigrations are here to help you with the best course in Canada to get PR. Have a call with our best expert today to get more facts about the easiest way to get PR in Canada.
FAQs
What is the fastest way to get PR in Canada?
You can apply for an express entry to get PR in Canada, but work experience is a must.
Can I get Canadian PR after 1-year course?
You can apply for PGWP after completing the course. This will help you to boost the CRS score.
What courses are good for PR?
Some of the best courses are engineering, medical, finance, and management, which are enough to get PR in Canada.
Where is it easiest to get PR in Canada?
Meet our experts today at Stepwise Immigrations to find and pick the easiest way to get PR in Canada.
immigration, studentvisa, a study permit in Canada, apply for a study permit in Canada, Canada, Canadian student visa, Canadian study permit cost, immigrations services, Stepwise Immigrations, student permit to Canada, study in Canada, study permit in Canada
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Best Course In Canada To Get PR
As we all know, Canada is famous for its best PR services and education worldwide. It is also called the “Land of Immigrants,” which ranks the world eighth for immigrant folk. And they are constantly revising their policies to enable more settlers from all over the world. So, if you wish to get more details about the best course in Canada to get PR, call our experts at Stepwise Immigrations and learn the ways to get PR in Ontario.
The Canadian government recently told its 2021-2023 immigration strategy, including a planned increase of more than 400,000 new immigrants for 2021-2022 and 2023-2024. To make the immigration process easier for global students, the Government of Canada has reduced the processing period for student visas under the SDS program from 90 to 45 days. Eager to learn more about the rules for PR in Canada for international students. Stepwise Immigrations experts are always ready to help our clients.
PR pathways in Canada with study
There are different types of the best course in Canada to get PR in Canadian universities, and it helps to get work in the best companies. Some of such PR courses are variable in Canada are:
IT and Computer Science
Engineering, computer science, and IT are the best job options in Canada. After the end of the course, the students can get a job in top IT companies as IT software engineers, software developers, and more. Wishing to know the rules for PR in Canada for international students. We at Stepwise Immigrations will help you pick the course and college depending on your needs. Meet our experts today to get more details about the best course in Canada to get PR.
Nursing
Canada Is very famous all over the world due to their healthcare industry. In Canada, healthcare and related services are highly regarded in the medical field. Colleges of nursing in Canada have a great international reputation for offering a high-quality range of health, nursing and midwifery courses.
You can pick any course which fits your interest or preference, like Nurse (Medical Practice), Nurse (Paediatric), Nurse (Mental Health), etc.
Always have a dream about the easiest way to get PR in Canada. Meet our best experts at Stepwise Immigrations. We will help you from the beginning to the end of your visa application process. This is because we are the best immigration service provider in Canada.
Media & Journalism
If you plan to pursue a career in Public Relations in Canada, it would be best to pursue a mass communication and journalism course. This will ensure that you will be better prepared for the job. Advertising, journalism, and marketing are three jobs that offer many career options in Canada. Digital marketing has also become an exciting career option due to the increasing internal impact on marketing plans in recent years.
Read more about the Best Course In Canada To Get PR
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Affiliate Website from $267/m to $21,853/m in 19 months (CASE STUDY - Amazon?) [AMA]
Hello Everyone, After getting an amazing response on two case studies posted earlier, I decided to share another one of my projects that grew from $267/m to $21,853/m in 19 months. In this post, will try my best to cover each and everything so that you can replicate the same process on your sites as well. Quick Overview of Site's Valuation When we started: ~ $13,350 Current: ~ $1,092,650 I will explain later in this case study why this multiple is higher (50x) than the industry standard of 30x (which applies mostly Amazon affiliate sites and other kinds of online businesses). Previous Case Studies Amazon Affiliate Website from $0 to $7,786/month in 11 months! Amazon Affiliate Site from $118/m to $3,103/m in 8 MONTHS (SOLD it for $62,000+) In this post, I will take a highly data-driven approach so you know EXACTLY: what, why, how, when of all the steps taken. For example... How the research and planning was done? What was the number of articles and why? Content writing guidelines Uploading, formatting, onsite SEO instructions Outreach, backlinks and PR Conversion rate optimizations (A/B testing) However, if you still have ANY questions, feel free to ask. I would answer EACH one of you. This is an AMA. :) So, let's dive right in... Background of the Website Broad Niche: Technology (software mostly) About: Work from Home (WFH) [We got lucky because of COVID, the search traffic is increasing with time] Type of content: WFH guides, product reviews, success stories of entrepreneurs (viral) etc. Physical products promoted: work stations, chairs, accessories related to WFH etc. Digital products promoted: Virtual team/project management tools, SaaS subs etc. (most money from here) Note: Can't share more information about the site because of the NDA. I am very thankful to the client for giving permission to share this case study. Quick Overview of Stats (the month we made $21,853) DR: 56 Traffic: 499,383/m (Jan. 2021) RPM: $43.76 (earning per thousand visits) - this is combined for affiliate and display ads Countries targeted: United States (primarily), EU, Canada Primary source of traffic: Search Engines but we are working to create proper emailing lists too Summary of what we did to get here... Metric Before After Difference/Increase DR 44 56 12 Articles/Posts 31 1261 +1230 Backlinks (RDs) 323 (content-dofollow) 496 (content-dofollow) +173 Traffic 13,827 499,383 +485,556 (3512% ) RPM (earnings/1000) ~ $19.31 ~ $43.76 +$24.45 (127% ) Revenue/m $267/m $21,853/m +$21,586 (8085% ) A/B Testing No Yes Applied Month July 2019 Jan. 2021 19 months Note that the RPM is combined for affiliate and display revenue. Research and Planning Combined search volume of all keywords: ~ 750,000 Average search volume per keyword: ~ 610 Total keywords: ~ 1230 Total traffic achieved (in 19 months): 485,556 (this represents the increase and ignores the already existing traffic) Success rate of traffic achieved (in 19 months): 64.74%. This basically means that based on our keyword research plan, the combined search volume of all keywords was 750,000 and we hit a success rate of 64.74% in 19 months which is a traffic increase of 485,556 Note: The success rate of traffic will increase a lot and is expected to cross even 100% because the search volume of WFH related keywords has risen significantly due to COVID. Moreover, our rankings are improving due to an increase in DR, aging of content and social shares) Approach: Choose broad keywords based on the brand of the site Use Ahrefs to scrape all the "having similar terms" and "questions" list of words Filter the lists to remove cannibalization, irrelevant keywords, duplicate content and anything that doesn't make sense Group similar words together (Tip: If you have doubt about two similar keywords whether they should be targeted in one article or different articles, you should see if there are 3 or more results on the 1st page of Google that are ranking for both these words. If the answer is yes, then you can also rank for both these words in the same article. However, if you can't find 3 or more same results for two different queries then you should also make unique pages for each one of these keywords) Organize the keywords into proper silos and categories Note: We didn't really pay a lot of attention to the KW difficulty. Our approach was and still is to completely dominate each and every registered query related to a certain topic. We went big on the content part, we knew it would work and we were right. This approach was different from my previous case studies where we just wanted to make money and didn't really care about being the biggest guys out there. However, most of our keywords still have a KD of less than 4 (we produced this content at the earliest phase of content production). Content Articles before: 31 Articles added: 1230 Articles after: 1261 Average words per article: 1349 Total words produced: 1,701,089 Approach: H1, URL, and SEO Title must include: main keyword and other important keywords based on KW research At least one image with proper ALT text Table of content for jump links Proper use of headings How to articles with guides that include images as screenshots with red arrows or circles to indicate steps/process worked really well At least 1 internal link per 250-300 words with proper anchor text (DO NOT OVER OPTIMIZE) to a relevant article Recommended SEO plugin: SEOPress There are a lot other things that we took into consideration and there could be a separate post on onsite SEO alone. But, for the sake of keeping it short, let's just focus on this for now. Outreach, PR and Backlinks Prospects outreached: 7500 Conversion rate: 2.3% Total links got: 173 Links before: 323 Links added: 173 Links after: 496 Change in DR: 12 Final DR: 56 Approach (Outreach) Find highly linked content pieces using Ahrefs (Use content explorer feature and sort from higher to lower KD. High KD indicates that this keyword is being linked a lot) Write amazing pieces of content (better than the competitors) Scrape the list of sites that have linked to your competitors (Ahrefs) Find their contact details (Hunter is a good tool) Manually check to filter out the bad contacts Use Mailshake to outreach (tip: send 2 followups with a gap or 1 week each) Reply fast to increase conversion rate Tue, Wed and Thursday are the best days to send emails and expect responses and conversions Note: We also adopted other methods like guest posts, PR and community engagement to drive traffic and build meaningful links. While building links, we ensured that the site is: Either niche relevant or has high DR (80+) - we got nice DR 11+ links through targeted outreach Has proper search traffic The DR is greater than 20 Niche edits work the best because they don't incur additional costs like content writing in case of guest posts and manual labor like in the case of targeted outreach. It's the best method to build links at scale Conversion rate optimization (A/B Tests) RPM from: $19.31 (this was just affiliate and no display ads were applied then) RPM to: $43.76 (this is affiliate + display) Approach: Relevant content that ranked and converted well AB testing on top 30% of the pages (we have added highly converting call to actions, CTAs in the right places with the right copy which are giving amazing returns) We also added a display advertising network Coordinated with our affiliate manager to increase the payout commission As the traffic increases and we collect more and more data, our RPM and conversion would improve even further. Our goal is to increase the RPM to at least $50/1000 visits. This is considered a very good RPM. Note that, usually the RPM on our sites is from $25 - $40 (affiliate + display combined). So, this definitely an exception. I am referring to other sites in our portfolio (we have currently 16 content based brands). An overview of the important numbers, stats, ROI and more... Metric Before Current Projected (Jun. 2021) Revenue/m $267 $21,853 $30,000 Valuation (50x) $13,350 $1,092,650 $1,500,000 Revenue/y ~ $3,204 ~ $262,236 ~ $360,000 The multiple of 50x is applied because our brand is uniquely positioned to be strategically acquired by 3 major competitors promoting similar products in the home productivity space. They are heavily funded and based on our discussions with them, they seemed more than interested to acquire our media venture. We won't go through a traditional route of selling via online business brokering spaces. However, we would directly sell to one of the major players whose products we are promoting. It is to be noted that, we don't plan to sell the venture till it hits at least 30,000 USD per month. We believe we can hit that without further investment and just optimizing the site for better conversion rate optimization. What's next... In essence, content marketing regardless of how it's done is the backbone to grow all kinds of online businesses. Whether it's writing an amazing copy to promote ads or producing content in bulk to drive relevant, highly targeted and converting traffic. This goes without saying that the times of making money through content websites by writing a handful of pages and building spammy links are gone. Now, you need to plan properly, create content that not only ranks but also helps the user and then deploying the right strategies to promote it is the way to go. But, even with those conditions, the kind of ROI that these kind of online businesses offer is much higher as compared to traditional modes of investment like stocks, index funds, real estate etc. The passive way of making money especially around 30K USD a month through a site definitely requires a lot of resources but it's not impossible. The communities (like this one) where people help each other are becoming more and more common and it's becoming easier to make money. However, it's also increasing the competition and the kind of resources required to reach certain level of passive income and possible exit. Anyway, I wish you luck in all your endeavors. And yes, if you have any questions, please feel free to let me know. I understand that I couldn't cover everything in just one post. That's why I am available to answer your queries. ASK ME ANYTHING AMA! Regards submitted by /u/jamesackerman1234 [link] [comments] https://www.reddit.com/r/SEO/comments/ll2wjy/affiliate_website_from_267m_to_21853m_in_19/
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Affiliate Website from $267/m to $21,853/m in 19 months (CASE STUDY - Amazon?) [AMA] https://www.reddit.com/r/SEO/comments/ll2wjy/affiliate_website_from_267m_to_21853m_in_19/
Hello Everyone,
After getting an amazing response on two case studies posted earlier, I decided to share another one of my projects that grew from $267/m to $21,853/m in 19 months.
In this post, will try my best to cover each and everything so that you can replicate the same process on your sites as well.
Quick Overview of Site's Valuation
When we started: ~ $13,350
Current: ~ $1,092,650
I will explain later in this case study why this multiple is higher (50x) than the industry standard of 30x (which applies mostly Amazon affiliate sites and other kinds of online businesses).
Previous Case Studies
Amazon Affiliate Website from $0 to $7,786/month in 11 months!
Amazon Affiliate Site from $118/m to $3,103/m in 8 MONTHS (SOLD it for $62,000+)
In this post, I will take a highly data-driven approach so you know EXACTLY: what, why, how, when of all the steps taken.
For example...
How the research and planning was done?
What was the number of articles and why?
Content writing guidelines
Uploading, formatting, onsite SEO instructions
Outreach, backlinks and PR
Conversion rate optimizations (A/B testing)
However, if you still have ANY questions, feel free to ask. I would answer EACH one of you.
This is an AMA. :)
So, let's dive right in...
Background of the Website
Broad Niche: Technology (software mostly)
About: Work from Home (WFH) [We got lucky because of COVID, the search traffic is increasing with time]
Type of content: WFH guides, product reviews, success stories of entrepreneurs (viral) etc.
Physical products promoted: work stations, chairs, accessories related to WFH etc.
Digital products promoted: Virtual team/project management tools, SaaS subs etc. (most money from here)
Note: Can't share more information about the site because of the NDA. I am very thankful to the client for giving permission to share this case study.
Quick Overview of Stats (the month we made $21,853)
DR: 56
Traffic: 499,383/m (Jan. 2021)
RPM: $43.76 (earning per thousand visits) - this is combined for affiliate and display ads
Countries targeted: United States (primarily), EU, Canada
Primary source of traffic: Search Engines but we are working to create proper emailing lists too
Summary of what we did to get here...
Metric Before After Difference/Increase DR 44 56 12 Articles/Posts 31 1261 +1230 Backlinks (RDs) 323 (content-dofollow) 496 (content-dofollow) +173 Traffic 13,827 499,383 +485,556 (3512% ) RPM (earnings/1000) ~ $19.31 ~ $43.76 +$24.45 (127% ) Revenue/m $267/m $21,853/m +$21,586 (8085% ) A/B Testing No Yes Applied Month July 2019 Jan. 2021 19 months
Note that the RPM is combined for affiliate and display revenue.
Research and Planning
Combined search volume of all keywords: ~ 750,000
Average search volume per keyword: ~ 610
Total keywords: ~ 1230
Total traffic achieved (in 19 months): 485,556 (this represents the increase and ignores the already existing traffic)
Success rate of traffic achieved (in 19 months): 64.74%. This basically means that based on our keyword research plan, the combined search volume of all keywords was 750,000 and we hit a success rate of 64.74% in 19 months which is a traffic increase of 485,556
Note: The success rate of traffic will increase a lot and is expected to cross even 100% because the search volume of WFH related keywords has risen significantly due to COVID. Moreover, our rankings are improving due to an increase in DR, aging of content and social shares)
Approach:
Choose broad keywords based on the brand of the site
Use Ahrefs to scrape all the "having similar terms" and "questions" list of words
Filter the lists to remove cannibalization, irrelevant keywords, duplicate content and anything that doesn't make sense
Group similar words together (Tip: If you have doubt about two similar keywords whether they should be targeted in one article or different articles, you should see if there are 3 or more results on the 1st page of Google that are ranking for both these words. If the answer is yes, then you can also rank for both these words in the same article. However, if you can't find 3 or more same results for two different queries then you should also make unique pages for each one of these keywords)
Organize the keywords into proper silos and categories
Note: We didn't really pay a lot of attention to the KW difficulty. Our approach was and still is to completely dominate each and every registered query related to a certain topic. We went big on the content part, we knew it would work and we were right. This approach was different from my previous case studies where we just wanted to make money and didn't really care about being the biggest guys out there. However, most of our keywords still have a KD of less than 4 (we produced this content at the earliest phase of content production).
Content
Articles before: 31
Articles added: 1230
Articles after: 1261
Average words per article: 1349
Total words produced: 1,701,089
Approach:
H1, URL, and SEO Title must include: main keyword and other important keywords based on KW research
At least one image with proper ALT text
Table of content for jump links
Proper use of headings
How to articles with guides that include images as screenshots with red arrows or circles to indicate steps/process worked really well
At least 1 internal link per 250-300 words with proper anchor text (DO NOT OVER OPTIMIZE) to a relevant article
Recommended SEO plugin: SEOPress
There are a lot other things that we took into consideration and there could be a separate post on onsite SEO alone. But, for the sake of keeping it short, let's just focus on this for now.
Outreach, PR and Backlinks
Prospects outreached: 7500
Conversion rate: 2.3%
Total links got: 173
Links before: 323
Links added: 173
Links after: 496
Change in DR: 12
Final DR: 56
Approach (Outreach)
Find highly linked content pieces using Ahrefs (Use content explorer feature and sort from higher to lower KD. High KD indicates that this keyword is being linked a lot)
Write amazing pieces of content (better than the competitors)
Scrape the list of sites that have linked to your competitors (Ahrefs)
Find their contact details (Hunter is a good tool)
Manually check to filter out the bad contacts
Use Mailshake to outreach (tip: send 2 followups with a gap or 1 week each)
Reply fast to increase conversion rate
Tue, Wed and Thursday are the best days to send emails and expect responses and conversions
Note: We also adopted other methods like guest posts, PR and community engagement to drive traffic and build meaningful links.
While building links, we ensured that the site is:
Either niche relevant or has high DR (80+) - we got nice DR 11+ links through targeted outreach
Has proper search traffic
The DR is greater than 20
Niche edits work the best because they don't incur additional costs like content writing in case of guest posts and manual labor like in the case of targeted outreach. It's the best method to build links at scale
Conversion rate optimization (A/B Tests)
RPM from: $19.31 (this was just affiliate and no display ads were applied then)
RPM to: $43.76 (this is affiliate + display)
Approach:
Relevant content that ranked and converted well
AB testing on top 30% of the pages (we have added highly converting call to actions, CTAs in the right places with the right copy which are giving amazing returns)
We also added a display advertising network
Coordinated with our affiliate manager to increase the payout commission
As the traffic increases and we collect more and more data, our RPM and conversion would improve even further. Our goal is to increase the RPM to at least $50/1000 visits. This is considered a very good RPM.
Note that, usually the RPM on our sites is from $25 - $40 (affiliate + display combined). So, this definitely an exception. I am referring to other sites in our portfolio (we have currently 16 content based brands).
An overview of the important numbers, stats, ROI and more...
Metric Before Current Projected (Jun. 2021) Revenue/m $267 $21,853 $30,000 Valuation (50x) $13,350 $1,092,650 $1,500,000 Revenue/y ~ $3,204 ~ $262,236 ~ $360,000
The multiple of 50x is applied because our brand is uniquely positioned to be strategically acquired by 3 major competitors promoting similar products in the home productivity space.
They are heavily funded and based on our discussions with them, they seemed more than interested to acquire our media venture.
We won't go through a traditional route of selling via online business brokering spaces. However, we would directly sell to one of the major players whose products we are promoting.
It is to be noted that, we don't plan to sell the venture till it hits at least 30,000 USD per month. We believe we can hit that without further investment and just optimizing the site for better conversion rate optimization.
What's next...
In essence, content marketing regardless of how it's done is the backbone to grow all kinds of online businesses. Whether it's writing an amazing copy to promote ads or producing content in bulk to drive relevant, highly targeted and converting traffic.
This goes without saying that the times of making money through content websites by writing a handful of pages and building spammy links are gone.
Now, you need to plan properly, create content that not only ranks but also helps the user and then deploying the right strategies to promote it is the way to go.
But, even with those conditions, the kind of ROI that these kind of online businesses offer is much higher as compared to traditional modes of investment like stocks, index funds, real estate etc.
The passive way of making money especially around 30K USD a month through a site definitely requires a lot of resources but it's not impossible.
The communities (like this one) where people help each other are becoming more and more common and it's becoming easier to make money. However, it's also increasing the competition and the kind of resources required to reach certain level of passive income and possible exit.
Anyway, I wish you luck in all your endeavors.
And yes, if you have any questions, please feel free to let me know. I understand that I couldn't cover everything in just one post. That's why I am available to answer your queries.
ASK ME ANYTHING AMA!
Regards
submitted by /u/jamesackerman1234 [link] [comments] February 16, 2021 at 06:04PM
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What is SEO Anyway?
Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. Marketing and SEO are different, yet very, very similar. SEO are considered as the main factors in enhancing the traffic of one's website. The concepts of good SEO are hardly a secret. The people who least understands issues with URL structure and SEO are the very people who create them: web developers, programmers, and software developers.
Many long-time SEO's are now looking at the big picture and working with usability analysts. Some SEO are scam artists. I find it interesting that so many newcomers are given the wrong impression that there is one almighty answer to doing well in search engines. SEO are specialized techniques used to optimize your web site, to be Search engine friendly and increase your chances of placing well in searches. But SEO can also be the most profitable methods of driving leads because any leads you receive from SEO are free leads.
There are a large number of companies that adopt a fast and unethical approach to SEO known as Black Hat SEO. They employ unethical techniques that are against search engine policies. The best results from SEO are rarely achieved overnight. Black hat SEO are the techniques used to fool the search engines in order to bring in more traffic to websites. Website owners who unknowingly utilize black hat techniques of SEO are more vulnerable to changes in search engine algorithms and faced being banned.
Most hardcover books on the subject of SEO are best viewed as a vehicle to help the beginner understand the process of search engine optimization. This is because the principles behind SEO are not easy. They are very informative and most webmasters are involved in SEO and using it. White hat and black hat SEO are two opposing views of how to do search engine optimization. In a nutshell, SEO are methods that aim to improve the position or rank of a website in the listings produced by search engines. The benefits of SEO are almost unlimited.
Watch out for SEO Tools and software that is outdated and totally useless. Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. SEO tools for press release optimization were also launched by PRWeb at the end of June called SEO Wizard. Search engine optimization is not easy, but with the right SEO tools, your website promotion task just got a lot easier. Blogs are one of the best SEO tools around and some like WordPress are free. Google Sitemaps' are a powerful SEO tools which you can get free by visiting my website.
MSN has launched a suite of SEO tools to go with their Pay Per Click product Adcenter. There are many SEO tools available on the internet, some are better then others, and some are not. Header tags, proper Keyword density, proper text formatting fonts, start text key-phrase as whole phrases, alt image tag text, links pointing to your site and each page and your domain name itself are some things to pay attention too. Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google.
Writing fresh content for SEO plays a large role in keeping visitors on a web site. Let's talk unique web page content and SEO content strategy. Finding a good SEO content writer is easier than you think. Just run a Google search or checkout elance.com. What is good SEO Content? It is unique, quality information that your visitors can use and is helpful to them. RSS feeds are an invaluable tool in the SEO content toolbox. If you scrape SEO content and end up scraping a couple spam pages, you may get noticed even more because someone is investigating the other spam pages.
The primary factor that will determine whether your SEO content is "good enough" is the content provided by competing websites. You need unique content that nobody has in order for it to pass duplicate content filters. That's why it is important to get your content articles indexed before you submit them to the search engines. I think nowadays though search engine algorithms can trace back the content and see who published it first, so at least make sure you publish it to your website or blog before submitting it to article directories.
To strengthen the theme of your web site, you need keyword rich SEO content. SEO content writing tips content writer's main aim is to create a new written piece which is original, simple, informative and also to the point. Write specific targeted SEO content for the independent pages. Unique SEO content remains king. Showing your visitors you can really write unique, compelling content, your traffic will grow very fast. Earlier it was just content writing but now it is widely known as SEO content writing. However there are some strict rules enforced on SEO content. Once you have visitors, your SEO content should be converting them into customers. With effective SEO content on your website, half of your search engine rank optimization work is done.
Ethical search engine optimization is a must or you will get banned. It's not if, it's when. Search engine optimization was and still is fascinating to me. Search Engine Optimization is a crucial part in a websites success. The objective of Search Engine Optimization (SEO) is to achieve high natural search engine placement for relevant keywords or keyword phrases. Hiring an ethical search engine optimization company to rank well in the natural results is essential to long term success.
Your white hat Search engine optimization (SEO) campaign will provide you with a long term increase in targeted traffic and qualified visitors to your Web Site. Visit my site often and add it to your favorites as I update you with the latest news and rumors in the search engine optimization industry everyday. The effects of bad search engine optimization are devastating and very depressing. Each website is unique in its own way and hence your (SEO) plans differ from website to website.
My site has some tips on how to perform search engine optimization (also know as SEO) on your website. I have a free, comprehensive guide to the practice of search engine optimization for those unfamiliar with the subject if you send me an email. There's a lot of hype out there about search engine optimization (SEO) services. Some are good and some are bad. Read through Google's terms of service as they have some information on their site about it.
Too often, visual design and SEO are perceived as a mutual sacrifice. Pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. Pay-per-click cost money, but the clicks from SEO cost you nothing. SEO are considered as the main factors in enhancing the traffic of one's website. Both, PPC and SEO are important. The truth is, the most rewarding part of SEO are often the slowest to reward. PR and SEO are based mostly on editorial credibility and relevance, not a direct payment for exposure.
SEO are specialized techniques used to optimize your web site, to be Search engine friendly and increase your chances of placing well in searches. There are a large number of companies that adopt a fast and unethical approach to SEO known as Black Hat SEO. The main components of on-page SEO are optimization of the title tag, the headline tag, the body text and the Meta tags. Companies interested in SEO are occasionally not very happy with how their website looks. Programmers with an understanding of SEO are in high demand. As a matter of fact, sites with excellent Search Engine Optimization are making giant leaps in rankings and getting a major boost in free traffic with Google's new update.
Great web usability and SEO are wasted if folks who visit your web can't tell that you are worthy of their trust. Those who specialize in SEO are in the unique position of understanding the web in a way that no traditional marketing agency can hope to. White hat and black hat SEO are two opposing views of how to do search engine optimization so if you use one, choose with great care. The second most important aspect for high SEO is the headers. Use H1, H2, H3, H4 headers.
Many of the techniques that can be used for SEO are banned by the various search engines. The benefits of SEO are almost unlimited. Bad techniques of SEO are a strict 'NO' - Like same color text as the background and Doorway pages can get your website banned. The five forces of SEO are relevant Keywords, unique Content, clean Code, relevant Links and proper use of Technology. Designing for users and designing for SEO are not mutually exclusive goals. There will be compromise. White hat SEO are techniques that follow precisely the rules and guidelines provided by search engines stand a better chance of receiving traffic and higher rankings than black hat techniques.
For this reason it is important to try to stay updated as far as new SEO are concerned. The off-page elements of website promotion and SEO are just as important. The majority of issues with SEO is very basic and just takes time to be picked up on search engines. Web design and SEO are two very different disciplines, but a certain degree of collaboration is required. It's easy to see why effective SEO are now very much in demand. Black hat SEO is techniques used to trick or manipulate search engines for higher rankings.
If done properly, the results of your SEO efforts are very impressive. Those who practice what some refer to as "ethical" and "correct" SEO are called White Hat SEO's. The most important for SEO is to follow the rules and you won't have anything to worry about.
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Tech giants offer empty apologies because users can’t quit
A true apology consists of a sincere acknowledgement of wrong-doing, a show of empathic remorse for why you wronged and the harm it caused, and a promise of restitution by improving ones actions to make things right. Without the follow-through, saying sorry isn’t an apology, it’s a hollow ploy for forgiveness.
That’s the kind of “sorry” we’re getting from tech giants — an attempt to quell bad PR and placate the afflicted, often without the systemic change necessary to prevent repeated problems. Sometimes it’s delivered in a blog post. Sometimes it’s in an executive apology tour of media interviews. But rarely is it in the form of change to the underlying structures of a business that caused the issue.
Intractable Revenue
Unfortunately, tech company business models often conflict with the way we wish they would act. We want more privacy but they thrive on targeting and personalization data. We want control of our attention but they subsist on stealing as much of it as possible with distraction while showing us ads. We want safe, ethically built devices that don’t spy on us but they make their margins by manufacturing them wherever’s cheap with questionable standards of labor and oversight. We want groundbreaking technologies to be responsibly applied, but juicy government contracts and the allure of China’s enormous population compromise their morals. And we want to stick to what we need and what’s best for us, but they monetize our craving for the latest status symbol or content through planned obsolescence and locking us into their platforms.
The result is that even if their leaders earnestly wanted to impart meaningful change to provide restitution for their wrongs, their hands are tied by entrenched business models and the short-term focus of the quarterly earnings cycle. They apologize and go right back to problematic behavior. The Washington Post recently chronicled a dozen times Facebook CEO Mark Zuckerberg has apologized, yet the social network keeps experiencing fiasco after fiasco. Tech giants won’t improve enough on their own.
Addiction To Utility
The threat of us abandoning ship should theoretically hold the captains in line. But tech giants have evolved into fundamental utilities that many have a hard time imagining living without. How would you connect with friends? Find what you needed? Get work done? Spend your time? What hardware or software would you cuddle up with in the moments you feel lonely? We live our lives through tech, have become addicted to its utility, and fear the withdrawal.
If there were principled alternatives to switch to, perhaps we could hold the giants accountable. But the scalability, network effects, and aggregation of supply by distributors has led to near monopolies in these core utilities. The second-place solution is often distant. What’s the next best social network that serves as an identity and login platform that isn’t owned by Facebook? The next best premium mobile and PC maker behind Apple? The next best mobile operating system for the developing world beyond Google’s Android? The next best ecommerce hub that’s not Amazon? The next best search engine? Photo feed? Web hosting service? Global chat app? Spreadsheet?
Facebook is still growing in the US & Canada despite the backlash, proving that tech users aren’t voting with their feet. And if not for a calculation methodology change, it would have added 1 million users in Europe this quarter too.
One of the few tech backlashes that led to real flight was #DeleteUber. Workplace discrimination, shady business protocols, exploitative pricing and more combined to spur the movement to ditch the ridehailing app. But what was different here is that US Uber users did have a principled alternative to switch to without much hassle: Lyft. The result was that “Lyft benefitted tremendously from Uber’s troubles in 2018” eMarketer’s forecasting director Shelleen Shum told the USA Today in May. Uber missed eMarketer’s projections while Lyft exceeded them, narrowing the gap between the car services. And meanwhile, Uber’s CEO stepped down as it tried to overhaul its internal policies.
But in the absence of viable alternatives to the giants, leaving these mainstays is inconvenient. After all, they’re the ones that made us practically allergic to friction. Even after massive scandals, data breaches, toxic cultures, and unfair practices, we largely stick with them to avoid the uncertainty of life without them. Even Facebook added 1 million monthly users in the US and Canada last quarter despite seemingly every possible source of unrest. Tech users are not voting with their feet. We’ve proven we can harbor ill will towards the giants while begrudgingly buying and using their products. Our leverage to improve their behavior is vastly weakened by our loyalty.
Inadequate Oversight
Regulators have failed to adequately step up either. This year’s congressional hearings about Facebook and social media often devolved into inane and uninformed questioning like how does Facebook earn money if its doesn’t charge? “Senator, we run ads” Facebook CEO Mark Zuckerberg said with a smirk. Other times, politicians were so intent on scoring partisan points by grandstanding or advancing conspiracy theories about bias that they were unable to make any real progress. A recent survey commissioned by Axios found that “In the past year, there has been a 15-point spike in the number of people who fear the federal government won’t do enough to regulate big tech companies — with 55% now sharing this concern.”
Regulation could protect Facebook, not punish it
When regulators do step in, their attempts can backfire. GDPR was supposed to help tamp down on the dominance of Google and Facebook by limiting how they could collect user data and making them more transparent. But the high cost of compliance simply hindered smaller players or drove them out of the market while the giants had ample cash to spend on jumping through government hoops. Google actually gained ad tech market share and Facebook saw the littlest loss while smaller ad tech firms lost 20 or 30 percent of their business.
Europe’s GDPR privacy regulations backfired, reinforcing Google and Facebook’s dominance. Chart via Ghostery, Cliqz, and WhoTracksMe.
Even the Honest Ads act, which was designed to bring political campaign transparency to internet platforms following election interference in 2016, has yet to be passed even despite support from Facebook and Twitter. There’s hasn’t been meaningful discussion of blocking social networks from acquiring their competitors in the future, let alone actually breaking Instagram and WhatsApp off of Facebook. Governments like the U.K. that just forcibly seized documents related to Facebook’s machinations surrounding the Cambridge Analytica debacle provide some indication of willpower. But clumsy regulation could deepen the moats of the incumbents, and prevent disruptors from gaining a foothold. We can’t depend on regulators to sufficiently protect us from tech giants right now.
Our Hope On The Inside
The best bet for change will come from the rank and file of these monolithic companies. With the war for talent raging, rock star employees able to have huge impact on products, and compensation costs to keep them around rising, tech giants are vulnerable to the opinions of their own staff. It’s simply too expensive and disjointing to have to recruit new high-skilled workers to replace those that flee.
Google declined to renew a contract with the government after 4000 employees petitioned and a few resigned over Project Maven’s artificial intelligence being used to target lethal drone strikes. Change can even flow across company lines. Many tech giants including Facebook and Airbnb have removed their forced arbitration rules for harassment disputes after Google did the same in response to 20,000 of its employees walking out in protest.
Thousands of Google employees protested the company’s handling of sexual harassment and misconduct allegations on Nov. 1.
Facebook is desperately pushing an internal communications campaign to reassure staffers it’s improving in the wake of damning press reports from the New York Times and others. TechCrunch published an internal memo from Facebook’s outgoing VP of communications Elliot Schrage in which he took the blame for recent issues, encouraged employees to avoid finger-pointing, and COO Sheryl Sandberg tried to reassure employees that “I know this has been a distraction at a time when you’re all working hard to close out the year — and I am sorry.” These internal apologizes could come with much more contrition and real change than those paraded for the public.
And so after years of us relying on these tech workers to build the product we use every day, we must now rely that will save us from them. It’s a weighty responsibility to move their talents where the impact is positive, or commit to standing up against the business imperatives of their employers. We as the public and media must in turn celebrate when they do what’s right for society, even when it reduces value for shareholders. And we must accept that shaping the future for the collective good may be inconvenient for the individual.
For more on this topic:
Internal Facebook memo sees outgoing VP of comms Schrage take blame for hiring Definers
The real threat to Facebook is the Kool-Aid turning sour
Google walkout organizers aren’t satisfied with CEO’s response
Facebook and the endless string of worst-case scenarios
from Mobile – TechCrunch https://ift.tt/2DWTFlg via App Marketing from Blogger https://ift.tt/2E0cowq https://ift.tt/2r2PNqD
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Text
Tech giants offer empty apologies because users can’t quit
A true apology consists of a sincere acknowledgement of wrong-doing, a show of empathic remorse for why you wronged and the harm it caused, and a promise of restitution by improving ones actions to make things right. Without the follow-through, saying sorry isn’t an apology, it’s a hollow ploy for forgiveness.
That’s the kind of “sorry” we’re getting from tech giants — an attempt to quell bad PR and placate the afflicted, often without the systemic change necessary to prevent repeated problems. Sometimes it’s delivered in a blog post. Sometimes it’s in an executive apology tour of media interviews. But rarely is it in the form of change to the underlying structures of a business that caused the issue.
Intractable Revenue
Unfortunately, tech company business models often conflict with the way we wish they would act. We want more privacy but they thrive on targeting and personalization data. We want control of our attention but they subsist on stealing as much of it as possible with distraction while showing us ads. We want safe, ethically built devices that don’t spy on us but they make their margins by manufacturing them wherever’s cheap with questionable standards of labor and oversight. We want groundbreaking technologies to be responsibly applied, but juicy government contracts and the allure of China’s enormous population compromise their morals. And we want to stick to what we need and what’s best for us, but they monetize our craving for the latest status symbol or content through planned obsolescence and locking us into their platforms.
The result is that even if their leaders earnestly wanted to impart meaningful change to provide restitution for their wrongs, their hands are tied by entrenched business models and the short-term focus of the quarterly earnings cycle. They apologize and go right back to problematic behavior. The Washington Post recently chronicled a dozen times Facebook CEO Mark Zuckerberg has apologized, yet the social network keeps experiencing fiasco after fiasco. Tech giants won’t improve enough on their own.
Addiction To Utility
The threat of us abandoning ship should theoretically hold the captains in line. But tech giants have evolved into fundamental utilities that many have a hard time imagining living without. How would you connect with friends? Find what you needed? Get work done? Spend your time? What hardware or software would you cuddle up with in the moments you feel lonely? We live our lives through tech, have become addicted to its utility, and fear the withdrawal.
If there were principled alternatives to switch to, perhaps we could hold the giants accountable. But the scalability, network effects, and aggregation of supply by distributors has led to near monopolies in these core utilities. The second-place solution is often distant. What’s the next best social network that serves as an identity and login platform that isn’t owned by Facebook? The next best premium mobile and PC maker behind Apple? The next best mobile operating system for the developing world beyond Google’s Android? The next best ecommerce hub that’s not Amazon? The next best search engine? Photo feed? Web hosting service? Global chat app? Spreadsheet?
Facebook is still growing in the US & Canada despite the backlash, proving that tech users aren’t voting with their feet. And if not for a calculation methodology change, it would have added 1 million users in Europe this quarter too.
One of the few tech backlashes that led to real flight was #DeleteUber. Workplace discrimination, shady business protocols, exploitative pricing and more combined to spur the movement to ditch the ridehailing app. But what was different here is that US Uber users did have a principled alternative to switch to without much hassle: Lyft. The result was that “Lyft benefitted tremendously from Uber��s troubles in 2018” eMarketer’s forecasting director Shelleen Shum told the USA Today in May. Uber missed eMarketer’s projections while Lyft exceeded them, narrowing the gap between the car services. And meanwhile, Uber’s CEO stepped down as it tried to overhaul its internal policies.
But in the absence of viable alternatives to the giants, leaving these mainstays is inconvenient. After all, they’re the ones that made us practically allergic to friction. Even after massive scandals, data breaches, toxic cultures, and unfair practices, we largely stick with them to avoid the uncertainty of life without them. Even Facebook added 1 million monthly users in the US and Canada last quarter despite seemingly every possible source of unrest. Tech users are not voting with their feet. We’ve proven we can harbor ill will towards the giants while begrudgingly buying and using their products. Our leverage to improve their behavior is vastly weakened by our loyalty.
Inadequate Oversight
Regulators have failed to adequately step up either. This year’s congressional hearings about Facebook and social media often devolved into inane and uninformed questioning like how does Facebook earn money if its doesn’t charge? “Senator, we run ads” Facebook CEO Mark Zuckerberg said with a smirk. Other times, politicians were so intent on scoring partisan points by grandstanding or advancing conspiracy theories about bias that they were unable to make any real progress. A recent survey commissioned by Axios found that “In the past year, there has been a 15-point spike in the number of people who fear the federal government won’t do enough to regulate big tech companies — with 55% now sharing this concern.”
Regulation could protect Facebook, not punish it
When regulators do step in, their attempts can backfire. GDPR was supposed to help tamp down on the dominance of Google and Facebook by limiting how they could collect user data and making them more transparent. But the high cost of compliance simply hindered smaller players or drove them out of the market while the giants had ample cash to spend on jumping through government hoops. Google actually gained ad tech market share and Facebook saw the littlest loss while smaller ad tech firms lost 20 or 30 percent of their business.
Europe’s GDPR privacy regulations backfired, reinforcing Google and Facebook’s dominance. Chart via Ghostery, Cliqz, and WhoTracksMe.
Even the Honest Ads act, which was designed to bring political campaign transparency to internet platforms following election interference in 2016, has yet to be passed even despite support from Facebook and Twitter. There’s hasn’t been meaningful discussion of blocking social networks from acquiring their competitors in the future, let alone actually breaking Instagram and WhatsApp off of Facebook. Governments like the U.K. that just forcibly seized documents related to Facebook’s machinations surrounding the Cambridge Analytica debacle provide some indication of willpower. But clumsy regulation could deepen the moats of the incumbents, and prevent disruptors from gaining a foothold. We can’t depend on regulators to sufficiently protect us from tech giants right now.
Our Hope On The Inside
The best bet for change will come from the rank and file of these monolithic companies. With the war for talent raging, rock star employees able to have huge impact on products, and compensation costs to keep them around rising, tech giants are vulnerable to the opinions of their own staff. It’s simply too expensive and disjointing to have to recruit new high-skilled workers to replace those that flee.
Google declined to renew a contract with the government after 4000 employees petitioned and a few resigned over Project Maven’s artificial intelligence being used to target lethal drone strikes. Change can even flow across company lines. Many tech giants including Facebook and Airbnb have removed their forced arbitration rules for harassment disputes after Google did the same in response to 20,000 of its employees walking out in protest.
Thousands of Google employees protested the company’s handling of sexual harassment and misconduct allegations on Nov. 1.
Facebook is desperately pushing an internal communications campaign to reassure staffers it’s improving in the wake of damning press reports from the New York Times and others. TechCrunch published an internal memo from Facebook’s outgoing VP of communications Elliot Schrage in which he took the blame for recent issues, encouraged employees to avoid finger-pointing, and COO Sheryl Sandberg tried to reassure employees that “I know this has been a distraction at a time when you’re all working hard to close out the year — and I am sorry.” These internal apologizes could come with much more contrition and real change than those paraded for the public.
And so after years of us relying on these tech workers to build the product we use every day, we must now rely that will save us from them. It’s a weighty responsibility to move their talents where the impact is positive, or commit to standing up against the business imperatives of their employers. We as the public and media must in turn celebrate when they do what’s right for society, even when it reduces value for shareholders. And we must accept that shaping the future for the collective good may be inconvenient for the individual.
For more on this topic:
Internal Facebook memo sees outgoing VP of comms Schrage take blame for hiring Definers
The real threat to Facebook is the Kool-Aid turning sour
Google walkout organizers aren’t satisfied with CEO’s response
Facebook and the endless string of worst-case scenarios
0 notes
Text
Tech giants offer empty apologies because users can’t quit
A true apology consists of a sincere acknowledgement of wrong-doing, a show of empathic remorse for why you wronged and the harm it caused, and a promise of restitution by improving ones actions to make things right. Without the follow-through, saying sorry isn’t an apology, it’s a hollow ploy for forgiveness.
That’s the kind of “sorry” we’re getting from tech giants — an attempt to quell bad PR and placate the afflicted, often without the systemic change necessary to prevent repeated problems. Sometimes it’s delivered in a blog post. Sometimes it’s in an executive apology tour of media interviews. But rarely is it in the form of change to the underlying structures of a business that caused the issue.
Intractable Revenue
Unfortunately, tech company business models often conflict with the way we wish they would act. We want more privacy but they thrive on targeting and personalization data. We want control of our attention but they subsist on stealing as much of it as possible with distraction while showing us ads. We want safe, ethically built devices that don’t spy on us but they make their margins by manufacturing them wherever’s cheap with questionable standards of labor and oversight. We want groundbreaking technologies to be responsibly applied, but juicy government contracts and the allure of China’s enormous population compromise their morals. And we want to stick to what we need and what’s best for us, but they monetize our craving for the latest status symbol or content through planned obsolescence and locking us into their platforms.
The result is that even if their leaders earnestly wanted to impart meaningful change to provide restitution for their wrongs, their hands are tied by entrenched business models and the short-term focus of the quarterly earnings cycle. They apologize and go right back to problematic behavior. The Washington Post recently chronicled a dozen times Facebook CEO Mark Zuckerberg has apologized, yet the social network keeps experiencing fiasco after fiasco. Tech giants won’t improve enough on their own.
Addiction To Utility
The threat of us abandoning ship should theoretically hold the captains in line. But tech giants have evolved into fundamental utilities that many have a hard time imagining living without. How would you connect with friends? Find what you needed? Get work done? Spend your time? What hardware or software would you cuddle up with in the moments you feel lonely? We live our lives through tech, have become addicted to its utility, and fear the withdrawal.
If there were principled alternatives to switch to, perhaps we could hold the giants accountable. But the scalability, network effects, and aggregation of supply by distributors has led to near monopolies in these core utilities. The second-place solution is often distant. What’s the next best social network that serves as an identity and login platform that isn’t owned by Facebook? The next best premium mobile and PC maker behind Apple? The next best mobile operating system for the developing world beyond Google’s Android? The next best ecommerce hub that’s not Amazon? The next best search engine? Photo feed? Web hosting service? Global chat app? Spreadsheet?
Facebook is still growing in the US & Canada despite the backlash, proving that tech users aren’t voting with their feet. And if not for a calculation methodology change, it would have added 1 million users in Europe this quarter too.
One of the few tech backlashes that led to real flight was #DeleteUber. Workplace discrimination, shady business protocols, exploitative pricing and more combined to spur the movement to ditch the ridehailing app. But what was different here is that US Uber users did have a principled alternative to switch to without much hassle: Lyft. The result was that “Lyft benefitted tremendously from Uber’s troubles in 2018” eMarketer’s forecasting director Shelleen Shum told the USA Today in May. Uber missed eMarketer’s projections while Lyft exceeded them, narrowing the gap between the car services. And meanwhile, Uber’s CEO stepped down as it tried to overhaul its internal policies.
But in the absence of viable alternatives to the giants, leaving these mainstays is inconvenient. After all, they’re the ones that made us practically allergic to friction. Even after massive scandals, data breaches, toxic cultures, and unfair practices, we largely stick with them to avoid the uncertainty of life without them. Even Facebook added 1 million monthly users in the US and Canada last quarter despite seemingly every possible source of unrest. Tech users are not voting with their feet. We’ve proven we can harbor ill will towards the giants while begrudgingly buying and using their products. Our leverage to improve their behavior is vastly weakened by our loyalty.
Inadequate Oversight
Regulators have failed to adequately step up either. This year’s congressional hearings about Facebook and social media often devolved into inane and uninformed questioning like how does Facebook earn money if its doesn’t charge? “Senator, we run ads” Facebook CEO Mark Zuckerberg said with a smirk. Other times, politicians were so intent on scoring partisan points by grandstanding or advancing conspiracy theories about bias that they were unable to make any real progress. A recent survey commissioned by Axios found that “In the past year, there has been a 15-point spike in the number of people who fear the federal government won’t do enough to regulate big tech companies — with 55% now sharing this concern.”
Regulation could protect Facebook, not punish it
When regulators do step in, their attempts can backfire. GDPR was supposed to help tamp down on the dominance of Google and Facebook by limiting how they could collect user data and making them more transparent. But the high cost of compliance simply hindered smaller players or drove them out of the market while the giants had ample cash to spend on jumping through government hoops. Google actually gained ad tech market share and Facebook saw the littlest loss while smaller ad tech firms lost 20 or 30 percent of their business.
Europe’s GDPR privacy regulations backfired, reinforcing Google and Facebook’s dominance. Chart via Ghostery, Cliqz, and WhoTracksMe.
Even the Honest Ads act, which was designed to bring political campaign transparency to internet platforms following election interference in 2016, has yet to be passed even despite support from Facebook and Twitter. There’s hasn’t been meaningful discussion of blocking social networks from acquiring their competitors in the future, let alone actually breaking Instagram and WhatsApp off of Facebook. Governments like the U.K. that just forcibly seized documents related to Facebook’s machinations surrounding the Cambridge Analytica debacle provide some indication of willpower. But clumsy regulation could deepen the moats of the incumbents, and prevent disruptors from gaining a foothold. We can’t depend on regulators to sufficiently protect us from tech giants right now.
Our Hope On The Inside
The best bet for change will come from the rank and file of these monolithic companies. With the war for talent raging, rock star employees able to have huge impact on products, and compensation costs to keep them around rising, tech giants are vulnerable to the opinions of their own staff. It’s simply too expensive and disjointing to have to recruit new high-skilled workers to replace those that flee.
Google declined to renew a contract with the government after 4000 employees petitioned and a few resigned over Project Maven’s artificial intelligence being used to target lethal drone strikes. Change can even flow across company lines. Many tech giants including Facebook and Airbnb have removed their forced arbitration rules for harassment disputes after Google did the same in response to 20,000 of its employees walking out in protest.
Thousands of Google employees protested the company’s handling of sexual harassment and misconduct allegations on Nov. 1.
Facebook is desperately pushing an internal communications campaign to reassure staffers it’s improving in the wake of damning press reports from the New York Times and others. TechCrunch published an internal memo from Facebook’s outgoing VP of communications Elliot Schrage in which he took the blame for recent issues, encouraged employees to avoid finger-pointing, and COO Sheryl Sandberg tried to reassure employees that “I know this has been a distraction at a time when you’re all working hard to close out the year — and I am sorry.” These internal apologizes could come with much more contrition and real change than those paraded for the public.
And so after years of us relying on these tech workers to build the product we use every day, we must now rely that will save us from them. It’s a weighty responsibility to move their talents where the impact is positive, or commit to standing up against the business imperatives of their employers. We as the public and media must in turn celebrate when they do what’s right for society, even when it reduces value for shareholders. And we must accept that shaping the future for the collective good may be inconvenient for the individual.
For more on this topic:
Internal Facebook memo sees outgoing VP of comms Schrage take blame for hiring Definers
The real threat to Facebook is the Kool-Aid turning sour
Google walkout organizers aren’t satisfied with CEO’s response
Facebook and the endless string of worst-case scenarios
via Social – TechCrunch https://ift.tt/2DWTFlg
0 notes
Text
Tech giants offer empty apologies because users can’t quit
A true apology consists of a sincere acknowledgement of wrong-doing, a show of empathic remorse for why you wronged and the harm it caused, and a promise of restitution by improving ones actions to make things right. Without the follow-through, saying sorry isn’t an apology, it’s a hollow ploy for forgiveness.
That’s the kind of “sorry” we’re getting from tech giants — an attempt to quell bad PR and placate the afflicted, often without the systemic change necessary to prevent repeated problems. Sometimes it’s delivered in a blog post. Sometimes it’s in an executive apology tour of media interviews. But rarely is it in the form of change to the underlying structures of a business that caused the issue.
Intractable Revenue
Unfortunately, tech company business models often conflict with the way we wish they would act. We want more privacy but they thrive on targeting and personalization data. We want control of our attention but they subsist on stealing as much of it as possible with distraction while showing us ads. We want safe, ethically built devices that don’t spy on us but they make their margins by manufacturing them wherever’s cheap with questionable standards of labor and oversight. We want groundbreaking technologies to be responsibly applied, but juicy government contracts and the allure of China’s enormous population compromise their morals. And we want to stick to what we need and what’s best for us, but they monetize our craving for the latest status symbol or content through planned obsolescence and locking us into their platforms.
The result is that even if their leaders earnestly wanted to impart meaningful change to provide restitution for their wrongs, their hands are tied by entrenched business models and the short-term focus of the quarterly earnings cycle. They apologize and go right back to problematic behavior. The Washington Post recently chronicled a dozen times Facebook CEO Mark Zuckerberg has apologized, yet the social network keeps experiencing fiasco after fiasco. Tech giants won’t improve enough on their own.
Addiction To Utility
The threat of us abandoning ship should theoretically hold the captains in line. But tech giants have evolved into fundamental utilities that many have a hard time imagining living without. How would you connect with friends? Find what you needed? Get work done? Spend your time? What hardware or software would you cuddle up with in the moments you feel lonely? We live our lives through tech, have become addicted to its utility, and fear the withdrawal.
If there were principled alternatives to switch to, perhaps we could hold the giants accountable. But the scalability, network effects, and aggregation of supply by distributors has led to near monopolies in these core utilities. The second-place solution is often distant. What’s the next best social network that serves as an identity and login platform that isn’t owned by Facebook? The next best premium mobile and PC maker behind Apple? The next best mobile operating system for the developing world beyond Google’s Android? The next best ecommerce hub that’s not Amazon? The next best search engine? Photo feed? Web hosting service? Global chat app? Spreadsheet?
Facebook is still growing in the US & Canada despite the backlash, proving that tech users aren’t voting with their feet. And if not for a calculation methodology change, it would have added 1 million users in Europe this quarter too.
One of the few tech backlashes that led to real flight was #DeleteUber. Workplace discrimination, shady business protocols, exploitative pricing and more combined to spur the movement to ditch the ridehailing app. But what was different here is that US Uber users did have a principled alternative to switch to without much hassle: Lyft. The result was that “Lyft benefitted tremendously from Uber’s troubles in 2018” eMarketer’s forecasting director Shelleen Shum told the USA Today in May. Uber missed eMarketer’s projections while Lyft exceeded them, narrowing the gap between the car services. And meanwhile, Uber’s CEO stepped down as it tried to overhaul its internal policies.
But in the absence of viable alternatives to the giants, leaving these mainstays is inconvenient. After all, they’re the ones that made us practically allergic to friction. Even after massive scandals, data breaches, toxic cultures, and unfair practices, we largely stick with them to avoid the uncertainty of life without them. Even Facebook added 1 million monthly users in the US and Canada last quarter despite seemingly every possible source of unrest. Tech users are not voting with their feet. We’ve proven we can harbor ill will towards the giants while begrudgingly buying and using their products. Our leverage to improve their behavior is vastly weakened by our loyalty.
Inadequate Oversight
Regulators have failed to adequately step up either. This year’s congressional hearings about Facebook and social media often devolved into inane and uninformed questioning like how does Facebook earn money if its doesn’t charge? “Senator, we run ads” Facebook CEO Mark Zuckerberg said with a smirk. Other times, politicians were so intent on scoring partisan points by grandstanding or advancing conspiracy theories about bias that they were unable to make any real progress. A recent survey commissioned by Axios found that “In the past year, there has been a 15-point spike in the number of people who fear the federal government won’t do enough to regulate big tech companies — with 55% now sharing this concern.”
Regulation could protect Facebook, not punish it
When regulators do step in, their attempts can backfire. GDPR was supposed to help tamp down on the dominance of Google and Facebook by limiting how they could collect user data and making them more transparent. But the high cost of compliance simply hindered smaller players or drove them out of the market while the giants had ample cash to spend on jumping through government hoops. Google actually gained ad tech market share and Facebook saw the littlest loss while smaller ad tech firms lost 20 or 30 percent of their business.
Europe’s GDPR privacy regulations backfired, reinforcing Google and Facebook’s dominance. Chart via Ghostery, Cliqz, and WhoTracksMe.
Even the Honest Ads act, which was designed to bring political campaign transparency to internet platforms following election interference in 2016, has yet to be passed even despite support from Facebook and Twitter. There’s hasn’t been meaningful discussion of blocking social networks from acquiring their competitors in the future, let alone actually breaking Instagram and WhatsApp off of Facebook. Governments like the U.K. that just forcibly seized documents related to Facebook’s machinations surrounding the Cambridge Analytica debacle provide some indication of willpower. But clumsy regulation could deepen the moats of the incumbents, and prevent disruptors from gaining a foothold. We can’t depend on regulators to sufficiently protect us from tech giants right now.
Our Hope On The Inside
The best bet for change will come from the rank and file of these monolithic companies. With the war for talent raging, rock star employees able to have huge impact on products, and compensation costs to keep them around rising, tech giants are vulnerable to the opinions of their own staff. It’s simply too expensive and disjointing to have to recruit new high-skilled workers to replace those that flee.
Google declined to renew a contract with the government after 4000 employees petitioned and a few resigned over Project Maven’s artificial intelligence being used to target lethal drone strikes. Change can even flow across company lines. Many tech giants including Facebook and Airbnb have removed their forced arbitration rules for harassment disputes after Google did the same in response to 20,000 of its employees walking out in protest.
Thousands of Google employees protested the company’s handling of sexual harassment and misconduct allegations on Nov. 1.
Facebook is desperately pushing an internal communications campaign to reassure staffers it’s improving in the wake of damning press reports from the New York Times and others. TechCrunch published an internal memo from Facebook’s outgoing VP of communications Elliot Schrage in which he took the blame for recent issues, encouraged employees to avoid finger-pointing, and COO Sheryl Sandberg tried to reassure employees that “I know this has been a distraction at a time when you’re all working hard to close out the year — and I am sorry.” These internal apologizes could come with much more contrition and real change than those paraded for the public.
And so after years of us relying on these tech workers to build the product we use every day, we must now rely that will save us from them. It’s a weighty responsibility to move their talents where the impact is positive, or commit to standing up against the business imperatives of their employers. We as the public and media must in turn celebrate when they do what’s right for society, even when it reduces value for shareholders. And we must accept that shaping the future for the collective good may be inconvenient for the individual.
For more on this topic:
Internal Facebook memo sees outgoing VP of comms Schrage take blame for hiring Definers
The real threat to Facebook is the Kool-Aid turning sour
Google walkout organizers aren’t satisfied with CEO’s response
Facebook and the endless string of worst-case scenarios
from Facebook – TechCrunch https://ift.tt/2DWTFlg via IFTTT
0 notes
Text
Tech giants offer empty apologies because users can’t quit
A true apology consists of a sincere acknowledgement of wrong-doing, a show of empathic remorse for why you wronged and the harm it caused, and a promise of restitution by improving ones actions to make things right. Without the follow-through, saying sorry isn’t an apology, it’s a hollow ploy for forgiveness.
That’s the kind of “sorry” we’re getting from tech giants — an attempt to quell bad PR and placate the afflicted, often without the systemic change necessary to prevent repeated problems. Sometimes it’s delivered in a blog post. Sometimes it’s in an executive apology tour of media interviews. But rarely is it in the form of change to the underlying structures of a business that caused the issue.
Intractable Revenue
Unfortunately, tech company business models often conflict with the way we wish they would act. We want more privacy but they thrive on targeting and personalization data. We want control of our attention but they subsist on stealing as much of it as possible with distraction while showing us ads. We want safe, ethically built devices that don’t spy on us but they make their margins by manufacturing them wherever’s cheap with questionable standards of labor and oversight. We want groundbreaking technologies to be responsibly applied, but juicy government contracts and the allure of China’s enormous population compromise their morals. And we want to stick to what we need and what’s best for us, but they monetize our craving for the latest status symbol or content through planned obsolescence and locking us into their platforms.
The result is that even if their leaders earnestly wanted to impart meaningful change to provide restitution for their wrongs, their hands are tied by entrenched business models and the short-term focus of the quarterly earnings cycle. They apologize and go right back to problematic behavior. The Washington Post recently chronicled a dozen times Facebook CEO Mark Zuckerberg has apologized, yet the social network keeps experiencing fiasco after fiasco. Tech giants won’t improve enough on their own.
Addiction To Utility
The threat of us abandoning ship should theoretically hold the captains in line. But tech giants have evolved into fundamental utilities that many have a hard time imagining living without. How would you connect with friends? Find what you needed? Get work done? Spend your time? What hardware or software would you cuddle up with in the moments you feel lonely? We live our lives through tech, have become addicted to its utility, and fear the withdrawal.
If there were principled alternatives to switch to, perhaps we could hold the giants accountable. But the scalability, network effects, and aggregation of supply by distributors has led to near monopolies in these core utilities. The second-place solution is often distant. What’s the next best social network that serves as an identity and login platform that isn’t owned by Facebook? The next best premium mobile and PC maker behind Apple? The next best mobile operating system for the developing world beyond Google’s Android? The next best ecommerce hub that’s not Amazon? The next best search engine? Photo feed? Web hosting service? Global chat app? Spreadsheet?
Facebook is still growing in the US & Canada despite the backlash, proving that tech users aren’t voting with their feet. And if not for a calculation methodology change, it would have added 1 million users in Europe this quarter too.
One of the few tech backlashes that led to real flight was #DeleteUber. Workplace discrimination, shady business protocols, exploitative pricing and more combined to spur the movement to ditch the ridehailing app. But what was different here is that US Uber users did have a principled alternative to switch to without much hassle: Lyft. The result was that “Lyft benefitted tremendously from Uber’s troubles in 2018” eMarketer’s forecasting director Shelleen Shum told the USA Today in May. Uber missed eMarketer’s projections while Lyft exceeded them, narrowing the gap between the car services. And meanwhile, Uber’s CEO stepped down as it tried to overhaul its internal policies.
But in the absence of viable alternatives to the giants, leaving these mainstays is inconvenient. After all, they’re the ones that made us practically allergic to friction. Even after massive scandals, data breaches, toxic cultures, and unfair practices, we largely stick with them to avoid the uncertainty of life without them. Even Facebook added 1 million monthly users in the US and Canada last quarter despite seemingly every possible source of unrest. Tech users are not voting with their feet. We’ve proven we can harbor ill will towards the giants while begrudgingly buying and using their products. Our leverage to improve their behavior is vastly weakened by our loyalty.
Inadequate Oversight
Regulators have failed to adequately step up either. This year’s congressional hearings about Facebook and social media often devolved into inane and uninformed questioning like how does Facebook earn money if its doesn’t charge? “Senator, we run ads” Facebook CEO Mark Zuckerberg said with a smirk. Other times, politicians were so intent on scoring partisan points by grandstanding or advancing conspiracy theories about bias that they were unable to make any real progress. A recent survey commissioned by Axios found that “In the past year, there has been a 15-point spike in the number of people who fear the federal government won’t do enough to regulate big tech companies — with 55% now sharing this concern.”
Regulation could protect Facebook, not punish it
When regulators do step in, their attempts can backfire. GDPR was supposed to help tamp down on the dominance of Google and Facebook by limiting how they could collect user data and making them more transparent. But the high cost of compliance simply hindered smaller players or drove them out of the market while the giants had ample cash to spend on jumping through government hoops. Google actually gained ad tech market share and Facebook saw the littlest loss while smaller ad tech firms lost 20 or 30 percent of their business.
Europe’s GDPR privacy regulations backfired, reinforcing Google and Facebook’s dominance. Chart via Ghostery, Cliqz, and WhoTracksMe.
Even the Honest Ads act, which was designed to bring political campaign transparency to internet platforms following election interference in 2016, has yet to be passed even despite support from Facebook and Twitter. There’s hasn’t been meaningful discussion of blocking social networks from acquiring their competitors in the future, let alone actually breaking Instagram and WhatsApp off of Facebook. Governments like the U.K. that just forcibly seized documents related to Facebook’s machinations surrounding the Cambridge Analytica debacle provide some indication of willpower. But clumsy regulation could deepen the moats of the incumbents, and prevent disruptors from gaining a foothold. We can’t depend on regulators to sufficiently protect us from tech giants right now.
Our Hope On The Inside
The best bet for change will come from the rank and file of these monolithic companies. With the war for talent raging, rock star employees able to have huge impact on products, and compensation costs to keep them around rising, tech giants are vulnerable to the opinions of their own staff. It’s simply too expensive and disjointing to have to recruit new high-skilled workers to replace those that flee.
Google declined to renew a contract with the government after 4000 employees petitioned and a few resigned over Project Maven’s artificial intelligence being used to target lethal drone strikes. Change can even flow across company lines. Many tech giants including Facebook and Airbnb have removed their forced arbitration rules for harassment disputes after Google did the same in response to 20,000 of its employees walking out in protest.
Thousands of Google employees protested the company’s handling of sexual harassment and misconduct allegations on Nov. 1.
Facebook is desperately pushing an internal communications campaign to reassure staffers it’s improving in the wake of damning press reports from the New York Times and others. TechCrunch published an internal memo from Facebook’s outgoing VP of communications Elliot Schrage in which he took the blame for recent issues, encouraged employees to avoid finger-pointing, and COO Sheryl Sandberg tried to reassure employees that “I know this has been a distraction at a time when you’re all working hard to close out the year — and I am sorry.” These internal apologizes could come with much more contrition and real change than those paraded for the public.
And so after years of us relying on these tech workers to build the product we use every day, we must now rely that will save us from them. It’s a weighty responsibility to move their talents where the impact is positive, or commit to standing up against the business imperatives of their employers. We as the public and media must in turn celebrate when they do what’s right for society, even when it reduces value for shareholders. And we must accept that shaping the future for the collective good may be inconvenient for the individual.
For more on this topic:
Internal Facebook memo sees outgoing VP of comms Schrage take blame for hiring Definers
The real threat to Facebook is the Kool-Aid turning sour
Google walkout organizers aren’t satisfied with CEO’s response
Facebook and the endless string of worst-case scenarios
0 notes
Text
What is SEO Anyway?
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Because of this it's crucial to attempt and remain updated so far as fresh SEO are worried. The off-page components of site marketing and SEO are equally as significant. Nearly all problems with SEO is quite basic and only takes some time to be picked up on search engines. Web design and SEO are two quite different areas, but a certain level of cooperation is necessary. It's simple to see why successful SEO are actually very much in demand. Black hat SEO is techniques utilized to deceive or manipulate search engines to get higher positions.
If done correctly, the results of your search engine optimization efforts are extremely impressive. The very crucial for SEO would be to stick to the principles and you will not have a thing to be worried about.
Patricia J Tuley is a Tech research analasis. You may go to my website [http://www.seoarticlesonline.com] for more excellent info on search engine marketing and goods.
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BCPNP Occupation in-Demand

2020 is the year where most of the tech-related occupations are in high demand in Canada as experts start to predict the outlook of the tech industry. With the shortages in the industry, many of the labour market sectors have prompted provinces like British Columbia and Ontario to step up their recruiting factor with their immigration programs.
British Columbia Provincial Nominee Program (BC PNP) extended its tech pilot, introduced in 2019, to the year 2020 that allows the province to specifically target the tech occupations in the labour market facing the shortage of skilled candidates. The technology sector is facing a shortage of skilled candidates. It is the sector that provides one of the most competitive salaries with an average annual salary of around $81,750 CAD. It ranges from a low-earner getting a salary approximately $55,000 CAD to a high-earner getting approx $140,000 CAD or more.
The major tech-hubs in Canada – Toronto, Montreal, and Vancouver are in constant search of tech talents.
What are the Tech Occupations in-demand in BC PNP
According to Randstad, following eight positions are in-demand tech occupations in Canada:
Developers and Programmers: Canadian employers are most looking for full-stack developers with knowledge of both the front-end and back-end. Skilled developers having knowledge of programming languages like Java, Python, and .NET are sought after and are in-demand in Canada.
IT Project Manager: Since last year, this occupation has grown in Canada. Immigrants with project management skills specifically PMP, PMI, or Agile Certified professionals are in-demand.
Quality Assurance Analyst: the Main role of a Quality Assurance Analyst is that they ensure the software is user-friendly and bug-free. This is one of the tech occupations that are expected to be in-demand this year.
Data Analyst: This position is expected to grow as their main responsibility is to make sense of the massive amount of information of the companies. With no limit on the data of the big corporations, Data Analyst is one of the occupations that are expected to be in-demand for this year.
IT Business Analyst: The role of an analyst is to shape and optimize business systems and to make the software more efficient. An IT Business Analyst with a specialization in Tech and software analysis is high demand this year.
Senior Software Engineer: In the higher level of a tech company, the requirement of a software engineer with coding skills is pretty intense. Canadian employers are looking for candidates with lots of work experience.
Network Administrator: A Network administrator's main job is to oversee the company’s IT network and setup, manage servers, and network equipment. They make sure that everything runs smoothly for the customer and employees.
Technical Support Specialist: With the use of technology in daily increasing day by day, individuals/professionals who can provide assistance to the business or customers who are experiencing any technical, hardware or software issues are expected to be in high demand this year.
Best way to move to Canada
If you have work experience in any one the occupation mentioned above, the best way for you to move to Canada is through getting a Canada PR Visa. For Canada, a PR Visa holder can live in a country anywhere to work or study for a duration of five years. They get all the same rights as a Canadian citizen except two – Right to Vote and apply for a job with high-security job clearance.
PNPs – Provincial Nominee Program is an immigration pathway for the immigrants to apply for permanent resident status in the province they want to move in. Through PNPs, the province is able to select the immigrants with required skill sets and work experience and help in filling the hole in the local labour market. Some of the major PNP that is active in recent weeks are as follows:
Ontario Immigrant Nominee Program (OINP)
Manitoba Provincial Nominee Program (MPNP)
Nova Scotia Nominee Program (NSNP)
Once the immigrant is able to meet the requirements of the PNP they have applied under, they are issued a provincial nomination certificate that allows them to apply for a PR Visa to the Immigration, Refugees & Citizenship Canada (IRCC).
#britishcolumbiademandjobslist2020#britishcolumbiademandoccupationlist2020#britishcolumbiapnpoccupationlist2020
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18 Freelance Sites to Find Your Next Gig
April 17, 2020 10 min read
Opinions expressed by Entrepreneur contributors are their own.
Consider this: Freelancers are expected to become the U.S. workforce majority in the near future. That means we can expect to see more and more freelancing job boards appear. That’s not to say we need them. Take a look at the Google search results for “freelance jobs.” You’ll find hundreds of websites that can connect you with prospective clients.
The problem, however, is that not all job boards are created equal. Some are a bit suspicious, causing both freelancers and businesses to question their legitimacy. Others are meant only for seasoned veterans. There are also boards capable of finding work quickly for freelancers, but they won’t get paid very much. Consider it the “price of entry” to the freelance realm.
These obstacles make finding freelance work more complicated than it has to be. That’s why I’ve put together a list of 18 freelance sites to help entrepreneurs find their next gig. Each of these sites is reputable and can be used by freelancers of all experience levels, empowering people to make the most of their skills in a shaky economy.
Related: Become Your Own Boss and Start a Freelance Career in 2020
If you’re a freelancer designer, developer, financial expert, product manager or project manager, you can find hourly, part-time or full-time work at Toptal. The catch is that Toptal has a rigorous screening process, meaning typically only the top 3 percent of freelance talent that applies is accepted.
This is better suited for talented freelancers who have some previous experience under their belt. However, if you’re accepted, you can be certain that you’ll receive competitive compensation.
There are a couple of things that make Fiverr stand out from other leading freelance marketplaces. Users get to list the specific jobs where they excel. When I started podcasting, I hired someone on Fiverr to design my cover and another person to create the intro. When I had trouble getting the podcast listed on iTunes, I enlisted another expert to help solve the mystery.
Secondly, because most gigs start at $5, this is a great place to launch your freelancing career. After you land some clients and build up your portfolio, you can start charging more for your services.
For more than a decade, PeoplePerHour has been helping freelancers land web-based projects. This site has areas like marketing agency, SEO Company and software engineering. What makes it so appealing is that it streamlines the process of signing up. Client communication, project management and payments are all handled in one dashboard.
You can send 15 proposals to clients before having to sign up for the paid plan. However, you can still browse listings and get notified of new openings, even if you don’t sign up for the paid plan.
Upwork has been around in some form for years. Elance and oDesk were formed in 1999 and 2003, respectively, and merged to found Upwork. Today, Upwork is one of the largest freelance marketplaces in the world, hosting millions of freelancers in industries like design, development, accounting, marketing agency, writing and customer service.
Like Toptal, freelancers can find short-term tasks, recurring projects and even full-time contract work. Upwork is good for both entry-level and experienced freelancers because of the variety of work listed.
Freelancer states that it’s the “the world’s largest outsourcing marketplace,” connecting more than 30 million employees and freelancers across 247 countries. With Freelancer, you can a find a couple of different ways to work. The first way is by creating a profile that highlights your freelancing skills. When a client needs your specific skills, he can chat with you in real time.
The other way is by browsing for work and placing bids on projects that match your talents and interests. When your work is complete, you’ll receive a secure payment via the site’s Milestone Payment System.
SimplyHired is a job search engine that helps people find remote or local work in 12 different countries. SimplyHired contains more than 100 job boards, meaning you’ll have access to millions of job openings ranging from marketing agency to customer service. You can even find nursing and warehouse work.
You can also search for both part-time and full-time work, making SimplyHired a great platform to quickly land a job. It produces a blog that contains helpful advice on how to make yourself more attractive to recruiters.
99designs should be your go-to marketplace if you’re designer. Anyone truly skilled in creating logos and web and app design can find a home here. Creative freelancers can search for jobs where clients need someone to create marketing agency materials, packaging or merchandise like T-shirts.
The site also provides numerous resources to assist designers in enhancing their skills. These resources include how-to tips, tutorials, tool kits, e-books and even interviews with seasoned designers.
Are you a creative professional or a digital marketing agency expert? If so, you can land your next gig through Aquent. The site gives freelancers the chance to find remote or on-site work in the U.S. You can also find work in Canada, the United Kingdom, France, Netherlands, Australia or Japan.
What’s most appealing about Aquent is that its Gymnasium offers free online courses that can help you strengthen your existing talent.
The Creative Group is part of the large Robert Half staffing agency. The site is meant for individuals in creative fields like art, copywriting, photography, graphic design and marketing agency. You can find temporary, project-based or full-time work.
Simply upload your resume to the site or share your LinkedIn profile. Robert Half’s specialists find the right job for your specific expertise and preferences from there.
Envato Studio was established by designers, developers and creatives. This studio can help you land short-term or long-term projects. When a client needs your unique skill set, he browses the site to compare portfolios and pricing. You’ll receive recommendations from the Envato Studio community.
Once you’re hired, Envato Studio holds the payment until the job is completed and the client is satisfied with the work. Throughout the course of the project, the platform gives you a chance to receive real-time feedback from the client. You can be certain you’re on the right track with this direct communication.
Founded by Sara Sutton, who previously founded FlexJobs, this site has been a leading virtual team site for more than a decade. Remote.co is a great platform for anyone who wants to work remotely.
Whether you’re a designer, developer, customer service rep, writer, recruiter or sales professional, Remote.co can help anyone who’s ever dreamed of becoming a digital nomad. If you’re new to remote work, there’s also a handy blog that can help you get started on the right foot.
DesignCrowd has dubbed itself the No. 1 custom design marketplace in the world. Similar to 99designs, this site lets designers find work. You can design logos, website, business cards, T-shirts and even tattoos.
Clients can select short deadline submissions, such as three to five days. Project turnover is incredibly quick. If you need some extra cash, you can also enter design contests through the site.
This site has more than 50 different career categories for freelancers, virtual workers and full-time employees. FlexJobs is a popular platform for anyone searching for remote or flexible work. All open positions are screened in advance, so you can rest assured that the jobs that have been posted are legitimate.
You have to pay to join, with plans starting at $14.95 per month. You can also participate in skill tests, attend webinars and read up on tips to help your job search. Best of all, you have access to exclusive discounts through partnering websites.
Krop is a job board solely for creatives, like copywriters, photographers and designers. On top of creating a profile to showcase your experience, you can use Krop to build and host your portfolio.
Another perk of using Krop it that it’s a site that promotes freelancers to clients searching for new team members.
Since 2005, Authentic Jobs has been connecting creative and web professionals to find freelancers. You can contract or moonlight on the job with companies like Apple, Facebook, ESPN or The Motley Fool for free. If you’re a freelancer interested in working with these companies, start browsing listings for everything from content strategists to back-end developers to project managers.
Because compensation can range anywhere from under $29,000 to more than $100,000 annually, it’s a nice platform for freelancers of all experience levels.
Related: How to Build Your Own Career as a Freelancer
Recently acquired by Communo, LocalSolo is unlike other freelance marketplaces. It’s a localized freelance job board where you can find gigs in your neck of the woods.
It’s free to use, and it doesn’t charge commission fees; it also lets you customize your profile. When you and a client connect, you communicate directly. This way, you can discuss the scope of the project, rates and contracts. As a member of LocalSolo, you also receive discounts from partners like Shopify, FreshBooks, Adobe and DreamHost.
Working Nomads sends you a curated list of remote jobs in areas like development, management, marketing agency, design, sales and education.
You have the option to receive these notices daily or weekly. You also have the option to find temporary projects or regular employment. Just keep in mind that not every gig is 100 percent remote; some jobs may require you to train on-site or work part-time from home.
Chances are high that you already have a LinkedIn profile. Why not get the most out of it? LinkedIn is used by more than 420 million members in some 200 countries, making LinkedIn one of the best resources for connecting professionals.
LinkedIn has more recently decided to get into the freelance game with ProFinder. This gives small business owners and other professionals a chance to hire freelance accountants, bookkeepers, designers, marketers and copywriters. ProFinder also offers career coaches. Your personal coach will review your resume and prepare you for interviews to help advance your freelance career.
Now or at any other time, it’s easy to feel overwhelmed and unable to move forward with your entrepreneurial goals. But these sites can empower you to find opportunities that will maximize your skills and allow you to grow your side work into something bigger.
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source http://www.scpie.org/18-freelance-sites-to-find-your-next-gig/ source https://scpie1.blogspot.com/2020/04/18-freelance-sites-to-find-your-next-gig.html
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