#Cheaper & Luxury T-shirt brand

[jargon-official]

Sting Tail Trans!!!

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Sting Tails Transparent Blue on T-shirt Print

Sting tails are a fascinating and mysterious creature. They are found in all oceans of the world, and their venomous tails can deliver a painful and even deadly sting. The transparent blue of their tails is a mesmerizing sight, and it has inspired many artists and designers.

A sting tails t-shirt print is a unique and eye-catching way to show your love of these creatures. It is also a great way to start a conversation about sting tails and their importance to the marine ecosystem.

Here are a few ideas for sting tails t-shirt prints:

A realistic image of a sting tail, with its transparent blue tail and venomous spines.

A stylized or cartoonish image of a sting tail, with a playful or humorous tone.

A sting tail print that incorporates other marine elements, such as coral reefs, fish, or sea turtles.

A sting tail print that is paired with a message about ocean conservation or marine life education.

When choosing a sting tails t-shirt print, it is important to consider the quality of the design and the printing process. You want a print that will look good and last for a long time.

Here are a few tips for finding a high-quality sting tails t-shirt print:

Look for prints that are designed by professional artists or designers.

Choose prints that are printed on high-quality fabric.

Avoid prints that are screen-printed, as these prints can fade and crack over time.

Look for prints that are digitally printed, as these prints are more durable and fade-resistant.

Once you have found a sting tails t-shirt print that you love, you can wear it with pride. It is a great way to show your appreciation for these amazing creatures and to start a conversation about their importance.

Here are a few additional SEO tips for writing about sting tails t-shirt prints:

Use relevant keywords throughout your content, such as "sting tails", "t-shirt print", "transparent blue", and "marine life".

Write informative and engaging content that will help readers learn more about sting tails and why they are important.

Include images and videos of sting tails t-shirt prints to make your content more visually appealing.

Link to other reputable websites and resources that provide information about sting tails and marine life.

[higherlearningtvshow]

MEET THE FOUNDERS

Teens Designing & Selling Streetwear

Some high schoolers say they started their brands for the profits. Others are jumping into streetwear in pursuit of a creative outlet. A large cardboard box covered in Chinese customs labels sits in the attic of Jack Lee’s parent’s home in the Roscoe Village neighborhood on Chicago’s North Side. The lanky teenager slices into the box and produces a pair of black basketball shorts adorned with white bolts of lightning. He smiles as he traces the mesh material with his fingers.

Lee is the founder of the streetwear brand Snker Method. He is one of many high schoolers in Chicago — most of them boys — who have started their own clothing companies in recent years, selling everything from hoodies to ski masks. The teens operate out of homes in all corners of the city and its suburbs, mostly selling to their high school peers, but also shipping clothes to young people as far away as New Jersey or California. Lee’s goal is to make a million dollars in sales and eventually get hired at Nike. “I want to make a mark on the world.”

Keyon Hackle & Jacob Hunter, Designers & Classmates at "Kenwood Academy" (Photo: Manuel Martinez)

Lee, the budding businessman, sketches his designs before he sends them to his manufacturers in China. Shipping costs are a nightmare, but Lee says it’s still cheaper than manufacturing on American soil. He puts the lightning bolt shorts up on his website for $60, then immediately marks them down to $35 — a sales trick he says he doesn’t like to tell people about. Over on the South Side, designer Jamari Jackson is selling his t-shirts for $15.

Jackson has set up a pop-up shop outside Kenwood Academy High School where he is a senior. Kanye West’s Good Morning blares from a small speaker as seniors mill around the folding table Jackson set up, signing each other’s new t-shirts in rainbow-colored markers. Once class lets out, customers flood Jackson’s pop-up. One kid calls his mom to ask permission to buy one of the shirts — a white tee with the words “See No Evil” written in faded black letters on the front. Two clothing designers who also go to Kenwood show up to check out the competition.

Three Models Pose in Hoodies & Lightning Bolt Shorts Designed by Jack Lee (Photo: Allison Peevy)

Keyon Hackle and Jacob Hunter, who runs a brand named CLRVNT, did a recent pop-up of their brand, where they gave out a bunch of free clothes to students. Several months ago, the teens also gave out a bunch of free samples to their teachers, who wore their CLRVNT swag to school.“We’re only in our first year and we’ve already generated about a quarter million in sales,” Hackle says. “So I can see us on that path to making millions of dollars.” Aside from Hackle and Hunter, Jackson can name at least five other streetwear brand owners who go to Kenwood. They have a little bit of a rivalry going on.

“At the end of the day, it is a market, so there’s always naturally going to be that competition,” Jackson says. “But we kind of work around each other.” While this friendly rivalry drives Jackson, brand owner Tevence Smith over on the West Side says he’s in the streetwear market to create art. Smith runs a brand named Oswalt. His earliest designs were heavy with lightning bolts and clouds, inspired by the Greek God Zeus. But Smith says his clothes also tell the story of the Black community in Austin, the West Side neighborhood he calls home.

Student Designers at "Kenwood Academy High School" Sign Each Other’s Shirts (Photo: Manuel Martinez)

“Clothes mean a lot to us,” Smith says. “Whether it’s the way you tie your shoes, whether it’s the way you wear your pants. Clothes [are] a way to express yourself, a way to be free.”Free from the problems plaguing his people, he says, like gun violence and racism. The teen looks up to Virgil Abloh, a designer from Rockford, Illinois, who made a name for himself by melding streetwear with luxury fashion as the artistic director of menswear for Louis Vuitton.

“A lot of the clothes he makes are beyond clothes,” Smith says. “It’s art pieces. And that’s how I like to look at my clothes as well.”Abloh passed away in 2021. But Smith sometimes looks up videos of his fashion shows on YouTube for inspiration. He dreams of one day hosting his runway in Paris like Abloh did. “To know someone from a small town like Rockford can make it gives me hope,” Smith says. “It helps me keep pushing forward.” - Content Curated By Anna Savchenko

[customtshirtsvancouverbc]

A Detailed Comparison: Embroidery vs. Printing

Marketing tools come in varied forms, and one of the most powerful tools is branded t-shirts. However, many businesses struggle to choose between embroidery and printing services for their merchandise. 

This confusion is mainly due to cost issues, as companies are on a tight budget. In this blog post, we will give you a detailed comparison of embroidery versus screen printing. We will cover all relevant points to help you make a sound decision.

Is Embroidery More Expensive Than Printing?

Embroidery is the process of sewing a design into clothing with thread or yarn. On the other hand, screen printing is a process of placing ink onto a garment. Both methods have their advantages and disadvantages.

Embroidery is a luxurious and unique way of branding for garments. It brings a high-end or professional look to the design. This method is suitable for items like polo shirts, jackets, custom hoodies printing and hats. The design will last long as it is sewn into the garment. 

Embroidery, however, is not ideal for highly detailed and multi-coloured designs. The reason is that custom embroidery requires manual setup, which is expensive and time-consuming. The prices for embroidery services can range from $5 to $15 per garment, depending on the design size.

Printing, on the other hand, is a versatile branding method. It allows for more intricate designs and bold colours. This option is favourable for t-shirts with a high-detail design. Furthermore, printing is more affordable than embroidery as designs can be printed with ease, and the setup process is automated. 

Prices for a single garment for printing services can range from $3 to $5, depending on the size of the design. However, printed designs can peel off, fade, or crack with time, unlike embroidery. Although it is cheaper than embroidery, printing can be costly if you need a large number of garments.

When comparing embroidery versus printing, one must consider the purpose of the merchandise. Is it for a one-time event or an ongoing marketing strategy? Embroidery is ideal for a one-time event, such as a corporate event or as a gift for employees. 

This is due to the fact that embroidery is more expensive and more time-consuming to produce. On the other hand, Screen printing is more suitable for ongoing marketing strategies, as the setup process is less time-consuming and more affordable than embroidery.

In terms of the durability of designs, embroidery beats printing. An embroidered design can easily handle daily wear and tear without losing its quality, while a printed design cannot. Printed designs are more likely to fade, wash out, peel off, or crack over time. 

Embroidery ensures that the design remains intact as it is sewn into the fabric and is less likely to come off. Furthermore, as embroidery is a manual process, precise attention is given to every garment, ensuring quality control.

Conclusion: Embroidery and Screen Printing

Embroidery and printing both have their advantages and disadvantages. Companies must consider their financial status and their merchandise's purposes before deciding on a branding method. The custom Embroidery design is more luxurious and ideal for high-end merchandise that requires lasting designs. 

It is, however, more expensive than printing, and designs must be kept simple. Printing is more versatile, and designs can be intricate with bold colours. It is, however, less durable than embroidery and better suited for ongoing marketing strategies. Ultimately, embroidering is the more cost-effective option when a high level of quality is required. 

Blue Sky T-shirt Printing is a leading custom t-shirt printing company. Contact us for more information.

[zawblogs]

The style box Uk fashion lifestyle blog

The store offers a wide range of goods from clothes and shoes to accessories and homewares, all carefully curated by the team behind the store.

Designed with the customer in mind, the store offers an easy-to-navigate website and a wide range of payment options.

The store launched with a bang on October 1 and offered customers a 20% discount on their first order. The introductory offer is still available. So head over to the site and see what The Style Box UK has to offer.

Here we discuss different types of fashion styles and how to wear them.

Casual: This is probably the most common style. Casual clothes are comfortable and relaxed. Depending on the occasion, you can easily dress smart or casual. Think jeans, t-shirts, and sneakers. Preppy: The preppy style is simple and classic. This style is perfect for those who want to look elegant without being too formal. Think khakis, button-downs, and loafers. . Think maxi dresses, flowing skirts, and lots of jewelry.

Style Box UK gives you access to the latest fashion trends and discovers what’s hot and what’s not.

Second, it’s a great way to find new clothes that you might not have found otherwise. style box UK offers you a large selection of clothing items. When you use Stylebox UK, you also get excellent discounts on clothes.

Finally, Style Box UK is a great way to keep in touch with friends and family. Style Box UK allows you to connect with your friends and family who are also interested in fashion.

Glamor Box:

Tips and advice. To learn how to get the most out of this site, see the How to use the UK Stylebox section.

The top menu bar contains the following sections: Home, About Us, Contact Us, Fashion, Beauty, Lifestyle, and Shop.

At home, you will find our latest blog posts. About us tells you more about who we are and what we do. Under “Contact us”, you can contact us if you have any questions or concerns.

In the fashion section, you will find all our fashion-related content. This includes posts about the latest trends, styles of different looks, and where to find great clothes for less money.

In the beauty section, you will find all our beauty content. This includes posts on makeup tips and tricks, skincare tips, and hair care tips.

Under “Lifestyle” you will find all our lifestyle content. This includes health and fitness posts, relationship advice, travel tips, and more.

In the shop, you can buy some of the products in our blog. We have an assortment of clothing, accessories, beauty products, and household items.

There are several other fashion and lifestyle boxes in the UK, many offering a similar service to The Style Box UK. Some of the most popular options are:

Glamor Box: Delivering 5-6 luxury beauty and skincare products to your door, this monthly subscription box targets high-end and emerging brands.

Luxe Box:

Luxe Box: Monthly Box, Luxebox delivers 5-7 handpicked fashion and lifestyle items from luxury brands, with an emphasis on quality over quantity.

Stylish Box: A cheaper alternative, the Stylist Box

Whether you’re looking for an alternative to The Style Box UK or want to try another subscription box, there are plenty of options to suit all budgets and styles.

Style Box UK is a great resource for finding fashionable clothing that suits your taste. The site is easy to navigate and the prices are reasonable. Impressive customer service offers free delivery on orders over £50. I recommend checking out The Style Box UK if you’re looking for a new fashion or lifestyle resource.

for more information click here

[gingerlillywomensleepwear]

Embrace Silk Cotton Blend Woven Pyjama Sets for a Dreamy Night

Do you know silk cotton material in pyjama set is gaining attention from girls? Yes! With their soft, drape fabric and lightweight feel, silk cotton pyjama sets are the perfect option for a warm-weather night's sleep. They're also incredibly versatile and can be worn as separates or combined with other items in your wardrobe for a chic look that's hard to beat. 

But what exactly is a silk cotton blend? And should you try wearing them? In this guide, we'll discuss everything from the history of silk cotton pyjama sets to whether they're more expensive than other types of pyjamas. Let's get started!

What is a silk cotton blend?

The phrase silk cotton blend refers to a mix of silk and cotton. Silk cotton, or simply "silk cotton," is another name for this fabric. Silk cotton blends can be made from any combination of natural or synthetic fibres, but they share certain characteristics: they're breathable and lightweight, making them ideal for summer wear.

Why are silk cotton pyjamas so popular?

There are many reasons why silk cotton pyjamas are so popular. First and foremost, they're comfortable to wear. The fabric is smooth and soft against your skin, which means you'll be able to get a good night's sleep without being distracted by scratchy or uncomfortable clothing.

The second reason people love these sets is that they look great on everyone--no matter their body type or size! Whether you're tall or short; thin or curvy; young or old--you can find a set that fits your shape perfectly and flatters it at the same time.

How to wear silk cotton pyjamas

The silk cotton pyjama sets can be worn with a T-shirt, buttoned shirt and formal shirt. You can also pair it with vests and cardigans to create a smart look. If you want to go for something more casual, wear an overcoat or coat over the pyjamas.

Are silk cotton pyjama sets affordable?

Silk cotton pyjamas are a relatively new type of fabric, and they've become increasingly popular in recent years. However, these luxurious pyjama are not only comfortable to wear but also very affordable.

The price of silk cotton blend woven pyjamas can vary depending on the brand and design that you choose. Some brands offer their products at lower prices than others because they use cheaper materials while others will charge more because they use higher quality materials and workmanship in their designs.

Silk cotton blend pyjama sets are comfortable 

Silk cotton blend woven pyjama sets are soft and comfortable, but also look smart and stylish.

Silk cotton blend is a good choice for bedding because it's breathable and cool in summer, while keeping you warm during winter. Silk cotton fabric is also ideal for silk cotton woven pyjama sets as it's lightweight and breathable. The material doesn't wrinkle easily so you can wear them on lazy Sundays without worrying about ironing!

Conclusion

We hope that you've enjoyed learning all about silk cotton pyjama sets! If you're ready to treat yourself or someone else with this luxurious new wardrobe staple, then check out theselection of silk cotton woven pyjamas at online store.

[ultra-maha-us]

Online Garments Stores May Save You Bundles of Money

When you choose to choose the outfits you'll need on the web, you should first do your research and then do some comparison shopping. There are certainly a lot of bargains that can be found online. Everybody else seems to flock to the income when the more expensive national shops are giving a reasonable girls apparel sale, when you will find different on the web outfits store that sell the same precise items for significantly cheaper rates, even cheaper than the net specials. You not only save yourself the money on what you get, but there's also the savings in gasoline perhaps not used because you searched at home and didnt have to drive to the mall.

All of your favorite catalogs that you obtain in the send could be the most useful software to help you discover the outfits you are searching for online. Look T-Shirts over them and discover the specific items you wish to get, but you dont need to pay for the costs they are asking. Next you can certainly do a search online by using the precise data given in the list for the apparel you want. Of course this brings you the major shops, but get a few momemts to appear previous them and check out the small liquidation websites. While they're perhaps not nice and flashy, they do have a great deal to offer. They can help you save countless pounds in your apparel purchase. You can find cool girls apparel or discount childrens outfits at extremely reduced rates if you take some time to only search for them.

Little online stores possibly dont have the qualified pictures that the big shops have or the nice blinking pictures or most of the hoopla that usually includes those sites. But this is the key reason why they could offer you the same precise brand-new apparel at an unthinkable reduced price. These small shops dont have the high priced overhead that the big men have to pay for to possess these luxuries on the site that you pay for once you get from their store, thus they could pass the savings onto you. Therefore take some time to flick through their site and see what they have to provide you. I promise you'll enjoy a what you find. Won't allow the qualified pictures, flashy commercials and largeness of the big men sites produce you believe they have the better deals. They dont. They use this hoopla to catch your vision and strategy you in to thinking that way when in reality all you've got to complete is search previous all of this and see there are other places you may get the outfits you would like but at a much better price. 

If you are a person or girls shopping online, there are plenty of deals to be found. If you are thinking of buying girls pants or searching for discount mens apparel, you will find shops on the web that can help you save large amounts of money by giving you just what you want but at a much better value than the big guys. 

[sanstropfremir]

I'm curious for your take on a fashion trend that always has been hanging out in the wings, but seems to have really taken off in K-Pop in particular the last few years.

It seems like every way I look these days, we're getting hit with luxury "looks" that are legit just the luxury brand printed all over a bland or non-innovative item. This definitely isn't new (it makes me think of the prevalence of those stupid - and stupidly expensive - Abercrombie & Fitch t-shirts in the US back in the 2000s), but I feel like it's now seeping into K-Pop album concept photos and stage outfits in addition to just their every day fashion/sponsored photo shoots. In some cases it doesn't bother me as much because its a small addition (like Sunmi's triangle Prada barrettes in some of her latest comeback photos - I don't like the barrettes, but they work because the wider concept is great) or its used unconventionally (like TxT's latest concept photos, where you can see some of the usual brands but thrown together with unconventional pieces so they feel fresh).

But in other cases, it feels like they're just phoning it in by picking luxury clothing so they can say "look, we're expensive" and calling it a day. I'd submit the examples of The Boyz in some of their latest teasers, the latest Stray Kids concept photos, and quite a few of Blackpink's albums/promotions since they all have their own brand sponsors that they stick to these days. A lot of American celebrities are guilty of this as well so its not just K-Pop, but I honestly just don't expect more from Hollywood like I do from K-Pop.

It's clear that you can have effective styling without defaulting to the luxury branding (A.C.E comes to mind immediately), and there are plenty of luxury pieces that don't have their branding all over it that often allow the same luxury feel without shoving the brand in your face. So this branded merchandise trend really ends up rubbing me the wrong way.

What are your thoughts? I think my stance is clear, but I'd love a different perspective from someone that has a lot more background in fashion, particularly stage fashion, than myself.

anon ilu i have many thoughts on this topic but i don't think i've ever mentioned it before so thank you thank you for somehow reading my single braincell and asking about it!

basically for anyone who doesn't want to read me going off about luxury branding the tldr is yes i agree, i personally don't like branding in general and luxury branding especially. i don't own a single item of clothing or accessory with an obvious/recognizable brand logo and i haven't for probably over a decade now. now let's get into some nitty gritty.

in the current fashion climate i think most of the time it's tacky to display wealth so openly and obviously and it is one of the main factors in driving the machine of fashion consumerist culture. i also think it's a weak styling choice because it only has one association: money. 99% of the time it does not contribute anything meaningful to the artistic vision of the work and it's just to brag. sm stylists pull off luxury branding better than most other groups because they tend to integrate it well into the overall aesthetics of the specific mvs, and it's usually pretty sparing. with sm they use it more as a confirmation of the quality of the sm brand than just boasting about money in general. notable examples where i think visible branding works are kun's supreme jacket in kick back, and taemin's balenciaga 2017 in day and night, because both well integrated into the aesthetics of the videos and they're also offset by other looks. i also like the styling in bambam's ribbon, because although the whole mv is designer looks, he only uses one actually logo-ed one (louis vuitton escale summer 2020), which gives a visual indication of expense to anyone who isn't familiar with fashion. the only time i can think of an idol using a brand ironically is taemin's supreme instagram bad bitch outfit in advice, because he's parodying a specific look.

most of the clothing from designer houses is absent of logos, with the exception of a few (lv, gucci are the main offenders). but, there is the caveat that it does tend to be the ready to wear collections that have that kind of design. (ready to wear is the stuff that is available for off the rack purchase). here's a few examples:

taemin and key in balenciaga menswear ss2018 for story of light, taemin and ten in louis vuitton menswear ss2021 for advice and paint me naked.

in my opinion there's only one house that can get away with the irony of its own branding and that's balenciaga, because they consistently do the weirdest shit you could possibly think of. they have a collaboration with crocs. no i am not joking. the shoes for their fall 2021 collection are platemail stilettos. yes like the medieval armour. they launched that collection as a video game. they recently cleared their entire instagram but prior to that they were just letting models post cryptid blurry shots with no captions. there are designers that are doing interesting things, but very rarely is it with the physical branding itself. it's difficult because like i said before, it locks the audience into an extremely specific connotation and honestly most kpop stylists are not deft enough to work around that in a truly meaningful way.

the important things to hit in any styling are colour, harmony, and silhouette. thank you for bringing up a.c.e because i would have done it anyways, because their stylist is probably the best in the business right now. i talk about the basics here (of styling and of a.c.e in particular), but anon you are correct, a.c.e uses very very little branded styling and they look great. good styling is not about looking expensive, it's about looking the best as befitting of the concept.

but here's where we come to an important point. like with most things about kpop and western pop culture as a whole, luxury branding and streetwear as a trend has been appropriated from black hiphop artists and black streetwear fashion in the 90s and 00s. it started in the hood as a reclamation of items that were meant to be 'outside their station' (luxury) and an elevation of plainclothes that were available to them. sportswear by and large was always cheaper and mass produced, in comparision to day to day wear, which used more expensive materials and had more complicated construction. and was activities based only. it wasn't until around the 1860s that sportwear even existed at all, and even then it was not what you would think of as sportwear by modern standards. there was, up until the 1980s, a pretty strict unspoken dress code that if you wanted to be taken seriously in polite (white) society, you had to dress according to the class standards at the time. (this still exists by the way, it hasn't gone away at all, especially in relation to workplaces and black/natural hair). streetwear at the time was a form of celebration of black excellence and a subversion of white society. but like all innovations by black people, it got jacked by white america and now it's lost the meaning behind its context. on black bodies and paired with black achievements, branding is an important and relevant styling choice. on kpop boys? they're already lifting second hand at this point. do better.

[expatesque]

Could you share some of your loungewear (brands/items)? I've been looking for something soft to get as we go into the colder months and you've got such good taste!

Aw thank you!

Okay so on the cheaper end of the spectrum: Uniqlo has very soft tees, sweats and sweatshirts. The softness def varies though so I generally only shop in person. Gap's lounge wear, similarly, can be really soft but depends on the item. I've also had some luck with &other stories, but again, variable.

On the medium side: Noo is my go to lately for sexy but chill. I love their see-through tops for hanging around on sundays and their shorts are super soft. They have really good sales regularly too. Allsaints' men's t-shirts are my preferred comfy option (both ribbed and normal) -- they're super soft and last ages. Again, they're often on sale for more reasonable prices. I also love cashmere for a bit of luxury when lounging around the house. I don't have a go to cashmere place though -- most of my cashmere is thrifted but if anyone has any recommendations, send them through! Oh actually American Vintage has great cashmere and great loungewear generally. Everything I've tried from their main stores has been fabulous but they also have an outlet that looks a bit lower quality, so just be aware.

And on the 'definitely an investment' side of things: I live in my Babaa no19 cardigan -- it's a little scratchy at first but mellows into the softest, coziest thing in your closet. I'm also truly lusting over well, everything Mother of Pearl but especially their Blake cardigan which I picture myself wearing with some high waisted ribbed underwear while I read in bed with a cup of tea.

Anyone else have any recs? Send them my way, I'm a loungewear devotee.

[kookiepleasee]

Distracted.

Pairing: Taehyung x Fem!Reader

Genre: Yandere growth, stalker behavior

Summary: Your voice distracts Taehyung from class, and it was enough for him to spiral.

Taehyung scribbled on his notebook, trying his hardest not to slow down any further. The professor was talking in rapid speed and the slides displayed on the wall were being clicked next one after another. He hated being rushed during important lectures such as this one, but he couldn’t do anything about it as he gripped onto his pencil tighter hoping it’d change his writing pace.

Kim Taehyung was never one to be distracted in class. His peers enjoyed watching the boy stress as he couldn’t finish his notes before the next topic was discussed in his younger days. Even now, in his college days, Taehyung could easily become worked up if he didn’t write down his thoughts fully before his professor changed the slide. He keeps it to himself though, not wanting to cause a scene in front of his classmates. Taehyung hated he had to get everything right, or his whole world would come crashing down. He couldn’t accept mediocre scores.

“Now, onto Sigmund Freud. Can anyone tell me anything about him?” The professor asked aloud. Taehyung praised the gods when his professor didn’t change the slide onto the next one. He disregarded the question already knowing that Freud was the sole reason Psychology has so many misconceptions. He finished the last note on the slide, putting his pencil down to relax his fingers. 

“Well, he thought we were all sex driven robots.” A student snickered throughout the room, causing for the rest of the class to giggle at his lewd language.

“You, my sir, are not wrong.” The professor laughed at the students joke before continuing on. “Anyone else?”

“Psychoanalysis.” Taehyung raised his head due to the surprisingly calm voice. It was feminine; sweet. 

“And what about it?” The professor urged on the student, hoping to get more information out of the girl.

 “He created the concept of a patient speaking to a psychoanalyst for treatment; a clinical method.” She continued speaking, making Taehyung desperately search through the spacious lecture hall.

“Yes! See, he did something right.” Taehyung’s professor mentions, pressing his clicker to go onto the next slide. Taehyung picked up his pencil again, prepared to jot down his notes.

“What’s your name again, miss?” The professor turned back around and pointed at the person. Taehyung followed his line of sight, landing on the girl who sat a row in front of him.

“Y/N, Y/N Y/L/N.” There was that voice again, so leveled and gracious. Taehyung tilted his head in curiosity, repeating the name one more time in his mind. He blinked away his thoughts, returning his focus on his notebook. 

•

Class had ended, and Taehyung remained in his seat. He was trying to finish up the notes the professor had just thrown right before class ended. 

Taehyung’s peripheral vision caught the girl stand. His eyes shot up, observing her every move as she zipped up her bag and collected her phone from the table. 

Taehyung didn’t lose focus on the girl. He scrutinized her every move as she waited for others to pass her before going up the stairs herself. The girl was nothing what he had expected.

She was so ethereal.

•

Taehyung relaxed his hand again, letting the pencil rest atop his lined paper. He hadn’t finished his notes, but he had to take another look.

Y/N.. what a lovely name.

And truly, it was a lovely name. Taehyung found it so endearing that he wrote it down in the top right corner of his notebook. 

•

“Alright, until next class.” The professor’s clapped his hands together as his voice boomed throughout the lecture hall. Taehyung jumped in surprise, dropping his pencil in the process. How was it the end of class? It seemed as if five minutes had only just passed. Taehyung looked up to see the herd of students leaving the classroom, and proceeds to look down to his notes-

He didn’t take notes. Taehyung freaked out as the girls name was etched throughout the page. There were small ‘Y/N’s’, big ‘Y/N’s’, cursive ‘Y/N’s’. He littered his page with the thought of her, and it’s only been two weeks that he’s known her name. 

How the hell was he supposed to study now? Taehyung mentally beats himself up for being so distracted. He feels an unsettling weight coat his body as he remained seated, overlooking the lecture hall.

He’s doomed; going to fail the class.

“Hi, I’m pretty sure you dropped this.” Taehyung’s head shot up, taken aback by the beautiful girl holding a pencil; his pencil.

“O-oh.” He slams his notebook closed, hoping she hadn’t seen her name scribbled with his handwriting. 

“Y-yeah, that’s mine. Thanks.” He stutters through his words, and reluctantly grabbed the pencil from the girl. He wrapped his fingers around the small object, relishing in the moment as his finger brushed against her hand. It seemed time had gone by faster than it should have as she dropped her empty hand.

“No problem. I know how it feels to lose the only pencil you have, it’s devastating.” She smiled, the kind of smile that made her teeth show and her eyes squint. 

“You’re Y/N, right?” God, he probably sounded like some freak. “You answered the Freud question a few weeks ago.” Now he sounded like a fucking weirdo. He cringed at his words, hoping she couldn’t see his embarrassment. 

“Yeah! That’s like the only thing I know about the dude other than he ruined the name of Psychology...” The girl stood beside him as Taehyung tries his hardest to calm himself down. He packed his books, nodding along with her words, mesmerized by her voice.  

“I’m Taehyung, by the way.” He finally introduced himself, noticing that they were the only people in the lecture hall. 

He could do so many things to her right now.

“Well Taehyung, I have to get going to my next class. See you around!” She waves her hand, walking out of the room.

“Yeah.. see you around.” Taehyung is then left to himself.

He looks around the empty space. His breathing is surprisingly calm by then. Taehyung hunches over the notebook, flipping open the page with the art he created. He traces his finger over the writing. 

She said his name so carefully. The way his name rolled off of her tongue was so gracious he could hear her speak his birth name all day.

His perched elbow supported his head as he took the pencil she held. He holds it tight, not caring about his unwritten notes anymore.

•

Taehyung was still surprised at himself for having a full fledge conversation with Y/N. It’s hard to admit but he recounted the shared words over and over at night as he laid in bed multiple times throughout the week. He craved to hear her heavenly voice again.

He slowly didn’t care for the slides displayed on the wall anymore. He wasn’t failing the class, yet. He could manage the tests without paying much attention, but it wouldn’t give him the best grade. Taehyung didn’t mind the mediocre scores though, knowing one class won’t decide if he’ll continue onto graduate school or not.

He plays with the pencil which Y/N blessed with her touch with his hand, swirling it around with his fingers. He stared at Y/N, watching her eyes follow the professor’s as he spoke. Her neighboring peer touched her shoulder, whispering to her as they point at their notebook.

Y/N nodded at the peer, pushing her own notebook towards them. Taehyung could hear the quiet ‘thanks’ leave the peers mouth, scribbling down Y/N’s notes.

•

He couldn’t muster up the courage to speak to Y/N again, afraid that he’d fuck up such a transformative moment. Taehyung would just watch her. Every time she’d answer a question, he’d focus on her, ingraining every syllable into his brain. 

Sometimes he’d write down her answer, rereading it in his head at home as he pretended he was in class again, listening to her beautiful voice.

•

Was it illegal? Watching someone from afar, mentally taking notes of their behavior? Taehyung was doing nothing wrong, right? He was just observing; enjoying the view.

She had a few friends, but not enough to get in between her and Taehyung. She takes advantage of the library, her nose in a textbook as she types onto her computer. She leads a simple life; minimalistic. Taehyung admires the lifestyle. Unlike her, Taehyung was materialistic. Name brands was all he knew while growing up. Having the finest clothes and dining in five star restaurants became normal for the boy. College life humbled him a bit though. He could care less about his next PR package from Louis Vuitton when all he could care about was the analysis paper due in two days. 

Nonetheless, Taehyung could always teach his ways to her. He could fly her out to Paris, exposing her to the lavish lifestyle his parent’s gave him. He just had to wait for the right moment.

•

Months had gone by, and never once a man like him spoke to Y/N, his Y/N. Taehyung’s done his research: Jeon Jeongguk. Two years younger than him and much leaner.

He wished for his death every time the young boy would pat her shoulder, or move strands away from her eyes. That was supposed to be Taehyung, caring for his girl.

His academics had gone to shit, and his mother had scolded him over the phone, but how could he focus on his papers when someone else was trying to steal his girl away.

It wasn’t fair. Taehyung had set his sights on her first, and he will have her first.

•

Taehyung hastily wiped the bloody knife with his Armani t-shirt, collecting the black trash bags littered across the motel room he’d rented for the night. He’s disappointed that there would be a possibility that the inside of his luxury car would be stained, but he was doing this for both her and Taehyung’s own good. 

Taehyung should’ve done some research, but all he knew was to go for the throat and everything would go smoothly, which it did. He wished he could’ve switched his clothes for cheaper ones though, but there was no time for him to regret his fashion choices.

He would’ve thought he would be traumatized from the whole ordeal, but Taehyung felt better than ever that Jeongguk will no longer be able to touch his Y/N.

It was easier than he thought, and found some thrill to the activity. 

•

He drove the car through the empty highway, mindlessly listening to the quiet songs playing on the radio. Soon, he will finally come home to Y/N. He always stood outside her window at night, watching her sleeping form through the sliver of space between the curtain and window.

He’s risked it once before, sliding open the unlocked window and quietly throwing one leg over the ledge, and climbing inside the bedroom. His adrenaline had shot up by one hundred percent and his heart pounded in his chest. Soft snores had left Y/N’s mouth as one leg was thrown over the comforter. He carefully walked toward the girl, reaching down to feel her smooth skin. Her arm had gained goosebumps after his touch, but she didn’t stir. He continued his actions throughout the night, watching the beautiful scene in front of him.

He decided he’ll try again tonight. Maybe even try to take something of hers to have her scent with him at all times. Taehyung smiled at the thought of having something so delicate that belonged to her in his grasp. 

Before he could do anything else though, he had to take out the trash that was starting to smell in his car. 

[myworldcartstore]

Find your niche: 8 inspiring niche market examples

More environmentally conscious niche product ideas

Reusable straws Animal-friendly make-up Vegan clothing Menstrual cups Do you know the phrase Jack of all trades, master of none? At home in all markets, but not a specialist in anything. Translated to online marketing, you can interpret it as a choice: either want to please everyone but never score higher than 'sufficient', or focus on a more limited audience but do extremely well there.

Defining a niche market and establishing yourself as the brand for a specific audience does not only make you more credible than your more general competitors. It also allows for a more focused business approach, from your own unique value proposition to your content marketing. That makes it easier for customers to say, "This is the perfect store for me."

If you can't find the perfect first product to sell, a niche is the ideal place to start. There is an endless amount of niches to work with, plus the chance to tap into even smaller niches. The trick is recognizing a niche market that has enough potential customers and where you can do something for.

In this blog we look at exactly what a niche market is, how you can find one and what products they are looking for. In addition, we provide 8 examples of niche markets where there is room for more sellers, including product ideas for that niche.

What exactly is a niche market?

A niche market is a segment of a larger market, with its own specific needs, preferences and identity, and therefore clearly different from the general market.

Consider, for example, the market for women's shoes, in which a large number of niches can be distinguished: health shoes, hiking shoes, wedding shoes, large sizes, etc. These are all segments of a larger market.

Almost any market can be divided into smaller and smaller niches based on the specific needs and preferences of customers. The most common ways to define niches are based on

Price (luxury, average, cheap)

Population group (gender, age, income, level of education)

Quality (top quality, solid, cheap)

Psychographics (values, interests, principles)

Geographic (people from a specific place)

The choice to focus on a niche is a strategic business choice to target a specific group of customers, and be better at it than competitors targeting a broader market.

Let's take a look at some examples:

8 examples of niche markets (and niche products you can sell)

You may already have a very good idea of what you want to sell. But you have a higher chance of success if you focus on a niche market, which you then delve into to find even more products that specifically appeal to them. Niche markets are like kaleidoscopes: the more you zoom in, the smaller niches you can discover, each with their own unique, often unmet needs - your gap in the market.

This list is specifically about niches and products for 2019 and is intended to give you an idea of ​​how to work with niche markets. There are many more niches and ideas than these, so let your creativity and imagination run wild.

Unique Gadgets/Electronic Products

People’s buying behavior is changing these days. If you are selling not so unique products and expecting a growth in sale in your drop shipping business. Then you are expecting wrong because big giants like Amazon are way ahead in daily ware products. So the solution is, you have to choose very unique and productive items for your dropshipping site so that people can show their interest and ultimately convert into sales. For Dropshipping business, Paid marketing on facebook can be done for quick traffic and sales.  My World Cart   is a one-stop solution for all your day to day Unique products/Items. At My World Cart, you will explore a wide range of extraordinary products

2. The environmentally conscious consumer

Sustainability is increasingly important to consumers. Almost half of the Dutch (46%) indicate that they consider sustainable or socially responsible aspects important when purchasing products and services.he increasing need for sustainable products has created a growing market for vegan, environmentally and animal-friendly versions of well-known products. For every frequently sold product, there is a group of consumers who would like to buy a greener alternative.

In the past, companies met this need by, for example, donating part of their revenues to a good cause, but nowadays consumers also find it important that a product contains sustainable raw materials and is produced in a human and environmentally friendly manner.

The goal of Bee's Wrap is to replace plastic packaging with beeswax wraps. These are not only more environmentally friendly, but also cheaper for the consumer, because they are reusable.

More environmentally conscious niche product idea

Reusable straws

Animal-friendly make-up

Vegan clothing

Menstrual cups

3. People with pets

In total, almost 2 billion Euros is spent on pets every year in the Netherlands . In this segment there are plenty of opportunities for niches: different animals, certain lifestyles, etc.

Patricia's Couture has found a niche selling dressing gowns, pillows, pajamas, blankets and other items printed with photos of people's own pets.

4. Travel & tourism

Consumers are buying more and more of their travel essentials online , and flying has become cheaper . Put those two things together and you have a market full of interesting niches, from people who travel a lot for work to digital nomads.

And in the travel world too, consumers are becoming increasingly environmentally aware, and the supply of sustainable options can barely keep up with demand.

A perfect gap in the market for brands that want to support green initiatives with sustainable products. And besides sustainability, tourists are also looking for authentic experiences, convenience and longer trips.

With more and more freelancers and in some countries more and more children being educated at home, there are growing opportunities for singles and families to take multi-month trips, keen to immerse themselves in the local culture.

The luggage brand Nomatic focuses on travelers, especially digital nomads who find it important that things work well. The focus on digital nomads is reflected in everything the company does, from their products to their copywriting. 

More ideas for niche products around travel

Smartphone accessories for digital nomads

Practical, comfortable clothing for air travel

Scratch world map for people collecting destinations

Scratch world map for people collecting destinations

5. Gamers

“Gamers” is a collective name. People who play games on their phone, computer or TV, people who love board games, they all fall under it. Globally, there are more than 2.3 billion active gamers , about half of whom spend real money on their hobby, resulting in an industry that was worth $ 137.9 billion in 2018.

Shazim Mohammad's webshop Glorious PC Gaming Race sells products specifically for PC gamers. It is now a multimillion-dollar company for which he hardly needs to do anything.

Mobile gaming is booming and now occupies 91% of the market. Another trend is the increasing number of female gamers.

In the gaming category you can focus your niche on popular genres (such as first person shooter), or consoles (such as the Nintendo Switch)

More ideas for niche products around gaming

Ergonomic products for long gaming sessions (controllers, chairs, glasses)

Stickers to decorate consoles

T-shirts with prints that refer to gamer culture

Mobile gaming accessories

6. (Landlords) Tenants

Due to rising house prices and an ever tighter housing market, fewer and fewer people can afford to buy a house, which means that people treat their house differently than in the past.

Homeowners vs. Renters in the USA. Source: Advisor Perspectives

Houses and buildings are increasingly being bought for investment purposes and used for renting out spaces and rooms, privately or through sites such as Airbnb .

The August Company cleverly responds to this trend with their security and access products for shared homes. For example, they sell a guest access system, with which homeowners can give tenants access to their home for a specific period of time.

More ideas for niche products for renting or renting out

Security cameras (indoors, doorbell, smart home devices, etc.)

Furniture and decor for small apartments

Decoration options for tenants (curtains without drilling)

7. Home workers & freelancers

More and more people do not work or only partially work in the office. This is because companies are increasingly opting for freelance contracts and are increasingly open to a different way of working.

And it has many advantages: employees who work from home or coffee shops appear to be more productive and satisfied. They are more motivated in their work and work more than 40 hours a week twice as often as their office colleagues. At the same time, they are often people who want more freedom and a better balance between work and life.

Freelancer At Work is a good example of a company targeting this niche. They help freelancers find potential clients through laptop stickers that tell you what you do, so anyone who sees you working can hire you.

With the lifestyle and desires of this group of employees in mind, it is easier to find product ideas that will help them (and the companies they work for) achieve their goals.

More ideas for niche products around working from home & freelancing

Office gadgets and design

Home office accessories

Laptop accessories for people who work in cafes

8. Locals

Today, even the largest international companies are increasingly focusing on local marketing through targeted ad campaigns . And they have to, because consumers are increasingly interested in supporting local businesses.

But if you have a web shop it can be more difficult to participate in that trend, because you are not really located 'somewhere'. Fortunately, there are still ways for online sellers to also get a piece of this market: start seeing your city or country as a niche.

For example, the Peace Collective clothing brand once started in Toronto Canada, with a focus on sports teams from that city. Then they expanded into apparel for other Canadian cities and teams, right down to the NBA.

More ideas for niche products around local marketing:

T-shirts with slogans specific to a culture or city

Prints or photo books of cityscapes

[shefanispeculator]

Gwen Stefani has gone far since her early career singing backup for No Doubt. Since then, she became lead singer, launched her solo career, and started two successful brands.

Stefani has a net worth of $135 million, according to Celebrity Net Worth. Stefani was born October 3, 1969, in Fullerton, California. Stefani is 50. She started No Doubt with her brother, Eric Stefani.

She was married to Gavin Rossdale, and the couple divorced in 2016. She kept their Beverly Hills mansion and listed it for $35 million after their divorce, according to Forbes.

Here’s what you need to know:

1. Gwen Stefani Bought a Beverly Hills ‘Kaleidoscope’ Mansion for $13.25 Million & Sold it for a 60 Percent Discount

Gwen Stefani sold her renovated mansion in the Beverly Hills Post Office district at a 60 percent discount in 2019, but that price was still well above her purchase price. The neighborhood was facing a real estate crisis with only two homes selling in the first eight months of the year. Then three homes sold in about three months, showing some revitalization in the neighborhood’s real estate market. Two of the homes that were sold were some of the most expensive. The first was Stefani’s seven-bedroom, 10-bathroom home. The other was backed by billionaires Ian and Richard Livingstone, according to Forbes.

“She purchased the home with her ex-husband Gavin Rossdale for $13.25 million in 2006 and proceeded to give it a colorful overhaul with the help of designer Kelly Wearstler (whose “kaleidoscope” flair and approach to design have graced these pages already, not to mention her work on Hollywood’s most expensive penthouse),” Forbes reported.

Stefani originally had the home listed for $35 million, but reduced the price several times until it sold for $21.65 million October 1, 2019. The home includes ornate chandeliers, glassed-in porches and a pool that looks over the city.

2. Gwen Stefani Launched a Clothing Line & Fragrance Line Earlier in her Career

Gwen Stefani launched her first brand, L.A.M.B., in 2003. It was named after Love Angel Music Baby, her debut solo album. The brand sells in stores worldwide and earns $90 million per year, according to Diversity Woman. Stefani said she wanted the brand to be something she could do after she retires from music.

“I’m not going to be running around doing cartwheels on stage for the rest of my life,” Stefani told Diversity Woman. “L.A.M.B. is something that can be lasting and something I can continue to do . . . with a family.”

She launched an eyewear brand, Tura, through the company in 2016, according to her website.

“Widely recognized for her iconic style and lifelong love of design, Grammy winning singer-songwriter Gwen Stefani launched her luxurious fashion line L.A.M.B. in 2003,” the website said. “What began in Gwen’s kitchen as a two-week design project has grown into a much loved lifestyle brand. An acronym for Love Angel Music Baby, L.A.M.B. is defined by Gwen’s innate sense of style which features a perfect mash-up of classic Hollywood movie star glamour and modern street influences.”

3. Gwen Stefani Made $55 Million in Ticket Sales in Solo Concerts in 2008

In 2008, Gwen Stefani made the Celebrity 100 list with Forbes, ranking No. 63 between Ryan Seacrest and Daniel Radcliffe. She had an income of $27 million that year, and performed 100 concerts on her solo tour. At the time, she was still the lead singer of No Doubt.

“The genre-stretching singer played 100 solo concerts in the past year, racking up $55 million in gross ticket sales,” Forbes reported. “The front woman of No Doubt also owns a high-end fashion line, L.A.M.B., and appears in commercials for Hewlett-Packard.”

In 2012 when No Doubt reunited to release an album, Stefani said her solo career was only a side project.

“It just feels so much more natural being back in this mode,” she told the Guardian. “The solo records allowed me to indulge my girly side but it was never meant to be taken seriously. It was just like an art project that kept going longer than I expected. The group never ended – we always knew we’d come back to make this album.”

She sold millions of solo albums, and she was nominated for multiple Grammys.

4. Gwen Stefani Has Landed Acting Roles in Popular Movies & TV Shows

Gwen Stefani has landed a slew of acting roles. Her biggest role was in “The Aviator” in 2004. She played Jean Harlow in the film. Her most recent acting gig was a voice actor in “Trolls.” She played DJ Suki. She has also had appearances in popular TV shows. She appeared on “Gossip Girls” as the “snowed out singer” in 2009. She also appeared in Dawson’s Creek and in Zoolander, according to IMDB.

In 2004, she told MTV that acting was much more challenging than singing for her. She said it was something she wanted to do more. At the time, she had just landed her role in Martin Scorsese’s “The Aviator.”

“Acting is a lot different than singing,” she said. “It’s not as theatrical, it’s a lot more subtle, and that’s a lot harder. Simpler is usually harder. So I would love to do more. I got my feet wet, but I would love to go swimming.”

5. Stefani’s Brand, Harajuku Lovers, Became an Empire as an Accessible Line

After Gwen Stefani’s success with L.A.M.B., she launched Harajuku Girls as a less expensive and more accessible product line. In 2015, she added a children’s line to the brand. She also launched a fragrance line through the company, according to Forbes.

“LAMB was selling so well (Newsweek pegged its revenues at around $100 million a few years after launch), the pop star expanded the company to include a cheaper, more accessible line called Harajuku Lovers,” Forbes reported in 2016. “The brand extension was essentially just merchandising for the album, which was still being promoted, and it featured everything from t-shirts to lanyards to simple accessories. While the items she was selling under the Harajuku Lovers name might not have been luxurious or even terribly interesting, the fact that she now had a pair of fashion companies going at the same time turned her from a designer to a mogul in record time. Just last year, a children’s line was also added under the brand’s powerful name, and while many of the items once sold have disappeared, Harajuku Lovers fragrances, which use some pretty familiar names and characteristics, are still sold in stores and online.”

The line includes clothing, fragrances and figurines. It is sold at Ulta and other stores.

She told Harpers Bazaar she wants her quirky style to morph with more typical styles so that people want to wear the looks every day.

“It’s kind of easy to make that really cool, quirky, fancy piece, but then you wear it one time and it’s over,” she said. “I’m always trying to make clothes that I want to wear every day.”

[theunbuttonedlife]

Seth Godin, The elegance of nothing

What ever happened to details?

The red sole of a Louboutin shoe, or the elegant tag on a pair of Tom’s? The sweeping fenders of a Porsche 911 or the needless complications of a fancy watch…

Today, a certain kind of customer is using a Muji notebook, or wearing a plain Everlane t-shirt. Is this what we’ve come to? One might come to the conclusion that consumers have rejected all the effort that designers and marketers have produced in a statement that rejects design. Not so fast.

Design is the new marketing. It is the product itself, not the ads or the slogan. Design is the supply chain of Patagonia, the ethics of Purple Carrot and the customer service at Union Square Cafe. It’s design, not advertising, that turned Apple into the most valuable luxury brand (and the most valuable company) in the world.

But design requires a point of view. The confidence to make an assertion. And the skill to turn that assertion into something that resonates with the person you seek to serve.

It’s probably easier to create heavily adorned mash-up than it is to produce a Field Notes notebook. Stripping away the artifice doesn’t always leave something pure. It often creates banality, the simple commodity that’s easy to buy cheaper one click away.

The elegant nothing brands aren’t about nothing. Not all. They merely have a different, more difficult sort of artifice. The artifice of no artifice. The elegance of leading with utility as its own form of style.

And what is a brand? It’s not the logo, certainly. I have no idea what Everlane’s logo is. The brand is our shorthand for the feelings that an experience creates, the promises that a product or service brings with it.

If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.

For a company that stands for few details to become a brand, then, there needs to be a promise associated with what they make and what you’ll get if you engage with it instead of buying the cheaper commodity.

In most cases where brands have been built, the brand has:

1. Served users who care about origin and elegance. They resist the idea of buying the cheaper commodity, because telling themselves they have the real one creates personal value. Beyond that, these users have the sensitivity (or taste) to be able to tell the difference between the real one and the knock off. Cayce Pollard (the fictional heroine of Gibson’s Pattern Recognition) only wears an authentic MA-1 jacket (you can buy a real life version right here). Her narrative about sensitivity, origin and authenticity makes the jacket worth the $675, even though she knows she could buy the knock off for 10% of that artificially high price.

2. Served users who care about status. The status of ‘people like us do things like this.’ These users know that their peers will recognize the invisible products they’re carrying, and this recognition is worth far more than the product itself costs. Seeing a designer with a genuine Uni-ball Signo UM-151 Gel Pen in her hand (from Japan) is to see someone who is better than you (perhaps). Better in the sense that she cares enough to go to the trouble. That she cares enough to know the difference. That she cared enough to pay a bit extra in time and money, because it matters–to her, and perhaps to you.

3. Found the intestinal fortitude to play a longer game. There are shortcuts everywhere, corners that can be cut, profits that can be taken. Once you get a small head start, you can license your name to others. You can cash out with a vodka or an affiliate deal of what sort or another.

The invisible brands that last, though, realize that the artifact is only an artifact. It’s not the point. It’s a souvenir of the point. The point is that people like us do things like this. Our tribe, our group. That when we see the others, we see ourselves.

Will the momentary mania among a small group who is busy measuring just how invisible they can be in their design fade away? Of course, it will. It always does. The cycle moves because the very people who drive the market, the neophiliacs, are in search of something new. Because something new gives them a new chance to tell a story, to earn status, to engage with that which is scarce.

But the brands that matter are voices that choose to matter. Voices that make assertions on behalf of their users. Who market with people, and for them, not to them or at them.

Work that matters for people who care.