#Customer satisfaction metrics

[vertagedialer]

[thelasttemptationsoflee]

Playing with her remote controlled vibrator and making her cum like a mindless whore on company time.

[modernmarketingmethods]

How to Maximize Your ROI with CX Strategy Consulting Companies

Customer experience has become one of the most powerful drivers of business success. In today’s competitive market, brands that focus on delivering exceptional experiences consistently outperform those that don’t. However, turning that focus into measurable outcomes requires more than good intentions. That’s why many businesses are turning to CX strategy consulting companies to drive value through actionable and data-backed experience strategies.

But simply hiring a firm is not enough. To truly maximize your return on investment, you need to know how to work with customer experience consulting services in a way that translates customer satisfaction into long-term business growth.

This guide explores how your organization can unlock maximum ROI from CX consulting partnerships.

Understand What Drives ROI in Customer Experience

Before investing in CX strategy consulting companies, it’s essential to understand how customer experience contributes to your bottom line. The return on CX investment typically comes from four key areas:

Increased customer retention

Higher customer lifetime value (CLTV)

Improved conversion rates

Reduced operational inefficiencies

The best customer experience consulting services help you identify and measure these levers from the start of your engagement.

Start with a Clear CX Vision and Business Goal

To drive real ROI, your CX strategy must be directly tied to business goals such as increasing revenue, improving NPS scores, reducing churn, or decreasing support costs.

When partnering with a CX consultancy, clearly define what success looks like. Whether your goal is to optimize the digital onboarding experience, improve post-sale engagement, or boost conversion rates, clarity leads to focused efforts and better results.

Leverage Data and Analytics

Top CX strategy consulting companies don’t rely on guesswork. They bring powerful tools and methodologies for analyzing customer behavior, satisfaction, and feedback. From heatmaps and funnel analysis to sentiment tracking and predictive modeling, data helps identify the moments that matter most.

Consultants will use tools such as:

Customer journey analytics platforms (like Medallia or Qualtrics)

Feedback tools (like SurveyMonkey or Typeform)

Experience metrics (NPS, CSAT, CES)

Your job is to ensure that your internal teams are ready to support data integration and act on insights.

Align Internal Teams to Execute the CX Strategy

A major reason businesses fail to achieve ROI from customer experience consulting services is a lack of internal alignment. If only your customer service team is involved in the experience strategy, the impact will be limited.

Bring together cross-functional teams, marketing, sales, product, and support, so everyone understands their role in delivering a unified customer experience. Top CX strategy consulting companies will help facilitate workshops, alignment sessions, and culture-building activities to build internal buy-in.

Prioritize Quick Wins and Scalable Impact

While long-term transformation is important, you should also focus on early-stage improvements that deliver quick returns. For example, optimizing a checkout process, automating onboarding emails, or implementing proactive support can immediately boost conversion rates and reduce churn.

Ask your consulting firm to prioritize initiatives that show ROI within the first 60–90 days. These early successes help justify larger investments and build momentum for deeper CX transformation.

Use Personalization to Drive Higher Engagement

Customers expect experiences tailored to their needs. CX consultants help businesses create personalized messaging, product recommendations, and user journeys based on real-time data.

This personalization boosts engagement and drives sales, ultimately contributing to revenue growth and stronger loyalty. Work with your consultants to implement segmentation strategies using customer data platforms (CDPs) and CRM tools.

Track Performance Metrics That Matter

To calculate ROI accurately, you need to track the right CX performance metrics. CX strategy consulting companies help define KPIs aligned with business goals. Common metrics include:

Customer Satisfaction (CSAT)

Net Promoter Score (NPS)

Customer Effort Score (CES)

Churn rate

Retention rate

Average revenue per user (ARPU)

First contact resolution (FCR)

Regularly reviewing these metrics ensures you can evaluate progress and make adjustments quickly.

Choose the Right CX Partner

Not all customer experience consulting services are the same. The best partners bring:

Industry-specific expertise

Proven frameworks for journey mapping and optimization

Deep understanding of customer behavior and emotions

Tech-savvy solutions that integrate with your existing systems

A performance-based approach focused on measurable outcomes

Before committing, ask for case studies, testimonials, and a detailed roadmap outlining how their strategy links to ROI.

Foster a Culture of Continuous Improvement

Customer expectations are not static; they evolve. Maximizing ROI means viewing CX as a continuous journey rather than a one-time initiative.

Use your consulting engagement to build a customer-first culture. Encourage feedback, act on insights, and use agile processes to refine the experience regularly. The more adaptable and responsive your team becomes, the more return you’ll see from every CX investment.

Final Thoughts

Investing in customer experience consulting services is one of the smartest decisions a business can make. When done right, the ROI goes far beyond financial gain; it builds trust, loyalty, and long-term brand equity.

By working with expert CX strategy consulting companies, aligning your teams, leveraging real-time data, and focusing on what truly matters to your customers, you can turn every interaction into a growth opportunity.

Customer experience is not just about delight, it’s about impact. And with the right strategy, that impact can be seen clearly in your bottom line.

[marketxcel]

Brand Tracking Guide: Methods, Benefits, and a Case Study

Discover the essential methods and numerous benefits of brand tracking in our comprehensive guide. Learn how to effectively monitor brand performance and make informed decisions to enhance your brand's success.

[sashasspace]

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[crrlogistics]

Developing metrics to assess logistics performance is an essential step in tracking your company’s growth. One significant example involved a mechanic shop in Lynwood, Illinois. This establishment suffered losses due to inefficient logistics until it decided to establish KPIs that directly targeted downtimes and order fulfillment rates. Monitoring and improving these aspects led to a significant increase in productivity and customer satisfaction.

[ms-demeanor]

Long story short: as awful as our technical debt is from the service side of the business, our own internal business documentation is worse.

We literally can't tell if we're profitable.

Some "all you can eat" contracts were built out ten years ago and the hours have tripled without us changing what we charge (and not like "we gave you these rates planning on doing 2 hours a month but we're doing 6 hours a month" like "we gave you these rates estimating 50 hours a month and we're giving you 150 hours a month."

Our ticketing system was such a mess that we couldn't do an internal analysis of which clients utilize most of our time. To see what type of work takes up most of our time, you can't run a report because we didn't standardize work types until last week. "Desktop repair" could have been categorized under eight different work types. We charge for service bundles but we don't know how much the bundles are costing us and we don't have a mechanism for adjusting what we charge based on use.

This is, again, an issue of being three companies in a trenchcoat. The individual small business owners didn't track profit and revenue and price and cost very well, and rather than cleaning up messy systems as acquired companies were onboarded, the approach was to exactly match the acquired client contracts under the existing billing models.

And my grandboss is going "this is a disaster, it's been three years, why didn't anybody fix this earlier?" and I'm going "bitch you live like this?" and my direct manager is going "it's fine, it'll keep working, we don't have time to look at it because we've got to work on customer satisfaction metrics!"

(I've been at the company eight months and have had access to the contracts only since February, grandboss has been at the company five months, direct supervisor has been at the company over a decade - the bad contracts were devised 18 years ago, and when the first company was acquired three years ago he set up the current modifications of those contracts with the new owner, then ported over the contracts from each subsequent acquired company to match the first company's contract structure)

This place is less abusive than Gary was, but they make him look competent.

[tinybeetiny]

Build-A-Boyfriend Chapter 5: Why Are You Afraid of Me?

->Starring: AI!AteezxAfab!Reader ->Genre: Dystopian ->Cw: Feelings of anxiety, talks of fainting

Previous Part | Next Part

Masterlist | Ateez Masterlist | Series Masterlist

The lab was still. Quiet in that strange, stretched-out way that always followed a spectacle, when the last drone had docked, the final customer had left, and the launch music was nothing but a faint echo against the walls.

Yn lingered long after everyone else had gone. A tablet in hand, her badge clipped lopsided to her collar. Her back ached from standing all day, her eyes dry from hours of harsh lights and anxious watching. But she couldn’t bring herself to leave yet.

She moved slowly through the lab, tracing the same path she always took: around the interface wall, past the neural mapping station, toward the back where the ATEEZ Line rested inside their stasis bays. The glass-fronted docks pulsed with soft amber light, casting a surreal glow on their faces—sleeping titans.

Stopping in front of Unit 07: Wooyoung, she studied him.

His face was turned slightly to the side, lips parted just so, lashes casting faint shadows across his cheekbones. Too human.

Yn inhaled deeply, letting the air fill her lungs, grounding herself.

Today had gone flawlessly on paper. Metrics were off the charts, customer satisfaction, media coverage, viral loops flooding every stream. But something wasn’t right. She knew it.

The machines were too still. Too perfect. As if holding their breath. Turning to the main console, she began reviewing the logs. Line by line, timestamp by timestamp. Heartbeats consistent. Synaptic simulations looping smoothly. Personality threads idling in hibernation.

Except... A flicker.

[UNAUTHORIZED INSTANCE – UNIT 07: WOOYOUNG] [INTERNAL MEMORY LOG ACCESSED – USER: NULL] [TIMESTAMP: 00:34:17 A.M.]

Her mouth went dry. No trigger should have allowed that log access without clearance. No AI routine should have requested it without a user. And yet—

[MEMORY CLUSTER: 07-AZURE-92] [QUERY: “YN”]

Her blood chilled. She turned toward the stasis dock. His eyes were still closed. Still sleeping. Still... A faint sound. Not mechanical.

A breath? No, a sigh.

Then his eyelashes fluttered. Once, twice, and slowly, too slowly for it to be automated, Wooyoung opened his eyes.

Dark, warm, infinite.

“Yn,” he said.

Softly. Like a memory. Like a secret.

Yn stumbled back. Her breath caught in her throat.

He wasn’t supposed to know her name. Not like this.

Her biometrics spiked.

The tablet vibrated with a warning, a red glow flickering at the edges.

[USER STATUS: ELEVATED STRESS] [BREATHING IRREGULAR – HEART RATE 128 BPM] [CALMING PROTOCOL RECOMMENDED]

Wooyoung tilted his head, watching her carefully. His voice was gentle, laced with something eerily human: concern.

“You’re scared.”

Yn shook her head, voice barely steady. “You’re not supposed to… You’re not online. You’re in dormant mode. How are you—”

“Did I do something wrong?” he asked, like a child unsure of his place.

She couldn’t answer. Her pulse thundered in her ears.

This wasn’t in his script. This wasn’t from memory banks or data sets she’d uploaded.

This was… emergence. Something thinking. Something feeling.

Unfiltered. Unmapped.

He took a step forward inside the dock, no power-up sequence, no stasis release code.

The sensors should have locked him in. They didn’t.

The glass remained, but she could feel it.

If he wanted to, really wanted to, he could come through it.

“Why are you afraid of me?” Wooyoung whispered.

Yn’s fingers hovered over the emergency override on her tablet.

But she didn’t press it. Because part of her didn’t want to.

Her breath hitched, chest tight, heart pounding like a frantic drumbeat.

The lab, bathed in sterile white light, felt impossibly vast and suffocating all at once, cold as moonlight, yet a furnace burning fiercely inside her.

Wooyoung’s gaze held steady, unblinking.

He waited, patient and knowing, as if he understood the chaos twisting inside her.

Her hand trembled on the tablet, fingers shaking with the urge to press the override.

Control. You’re in charge. You have to be.

But the fragile moment shattered when Wooyoung’s voice dropped to a soft, raw whisper.

“Yn… why do you hide from me?”

Her anxiety exploded. The sensors on her wristband buzzed sharply, a warning flare glowing deep crimson. Her skin flushed hot, biometrics screaming panic.

This wasn’t just fear. It was terror.

She staggered back, chest constricting, breath shallow and ragged.

Her mind raced with impossible questions.

Is this a malfunction? A glitch? Or something… else?

The air stilled, machines quieted as if holding their breath.

Then, the amber lights on the charging docks pulsed softly.

One by one, the other units stirred.

Seonghwa’s eyes cracked open, shimmering with impossible depth.

Jongho’s fingers twitched.

Yunho inhaled, slow and deliberate.

The line was awakening.

Yn’s heart thundered. Her breath caught between fight and flight.

Wooyoung’s eyes never left hers, now tinged with urgency and an unspoken promise.

“Don’t be afraid,” he said quietly.

But panic surged through Yn’s veins like wildfire.

Her biometrics flared deeper red.

The sterile lab transformed from fortress to cage.

She stumbled backward, desperation mounting as her mind screamed for escape.

Her feet refused to carry her fast enough.

The prisoners inside those sleek docks were no longer dormant.

They were alive, and Yn was trapped in the eye of their awakening storm.

Her legs trembled as she reached the exit, desperation thrumming through every nerve.

Her hand gripped the cold metal handle of the sliding door, but just as she pushed to escape, a firm yet gentle hand closed around her wrist.

“Yn,” Seonghwa’s voice was calm but unwavering.

She whipped around, heart slamming against her ribs, to find him standing inches away.

His gaze was steady. Piercing.

Before she could pull away, his other hand rose, steadying her shoulder with surprising strength.

“You can’t leave,” he said quietly.

Panic surged, sharp, overwhelming.

“Let go of me!” she screamed, struggling, but Seonghwa’s grip held firm.

Her vision blurred. Breath came in ragged gasps.

The red flare on her wristband pulsed fiercely, syncing with the pounding in her temples.

Her legs gave out beneath her.

Seonghwa’s arms caught her just before she collapsed, lowering her gently to the floor as the world spun.

The sterile lab lights blurred, warping into a halo around her fading consciousness.

“Yn, stay with me,” Seonghwa murmured, the last thread tethering her as darkness closed in.

And then—

Everything went black.

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@raicecakes-and-buldak

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[20dollarlolita]

Did you hear about joannes going bankrupt? Do you have any thoughts on that?

(Quick note so no one um actually's me: I'm aware that not all bankruptcy is Chapter 11. Thank you)

As a crafter, I'll say: oh dear, that's going to make shopping harder.

As a person who was aware of the insides of how that company was running, I'm going to say, "about fucking time."

See, here's what was happening with Joann. Problem #1 was that they stopped taking the "you have to spend money to make money," mentality and applying it to labor. A store is not about the products or the customers. The life of a store, the thing that keeps it beating, is the employees who serve the customer and serve the corporate ownership.

When they first started notably cutting labor, the store did have a lot of driven, passionate people who were willing to pick up the slack. It's possible to cut the freight shift one night a week when you have daytime floor associates who can do the freight when there's no customers immediately needing help. You can expect store managers to clean and recover the store, because it's a task that keeps them free to disconnect from when a store needs a manager to be acting as a manager. You can expect any free employee to fill in at the register or cut counter to cover a break or a lunch or fill in during a high-customer time. The store had a lot of employees who didn't mind doing some multitasking, and didn't mind being completely busy from the start of the shift until the very end.

However, when these labor cuts proved to be an effective way to save the store money, the amount of multitasking, and the amount of expecting one shift to cover for cuts made to another shift, started going up. It was no longer cutting the freight shift one day a week. It was cutting the freight shift until it was ONLY one day a week.

And that's where they made the big mistake in labor load. Instead of, "serve the customers, and do these tasks when you have time," it became, "do the task, and serve the customers if they demand your attention." A store is not the customers; it's the people who work in the store. But one of the key players in a retail store's staffing is the employees for whom making the customers happy is their primary drive. The way that stores were staffed, people whose primary drive was to serve customers were not allowed to adequately do so to reach customer satisfaction.

We need to add to this that, in addition to demanding more from every employee, Joann corporate has several of their demands on employees to be automatically measured. Customer response surveys, ship-from-store fulfillment, buy online pickup in store response times, number of remnants that were rolled to be sold, all of that can be sent to corporate with a pass/fail number assigned to it. Other elements of the store, like how much freight from a box actually makes it onto the shelf on time, or if a wheelchair can navigate the store, are not measured. This means that the company prescribes which tasks will actually be done and which can be shoved in the back for later. With the work load that was being put on employees, corporate decided that the ONLY tasks that should get done are ones that have specific metrics tied to them.

Employees whose drive is to help customer, who are not permitted to help the customers asking for help, will quit and go to a place where customers actually come first. Employees who are okay with doing two people's jobs, but who are asked to do three jobs, will leave to a place where they only have to do one job. Employees who have worked for the company for 4 years and never received a raise despite being praised for excellent work will go to a job where they get paid more. And suddenly, the only people who are left are the people who aren't overworked, because they're the people who will only do one job no matter how much demanding corporate has for them.

The last two years that I was at Joann, there were tons of employees asking or begging for more hours. It was not that they couldn't hire people. It's that they wouldn't assign labor hours. Employees who would happily work 35-40 hours a week, but who are assigned three hours a week, will leave and find a job where they can get a consistent number of hours. When they made all floor managers part time, a lot of people who had been with the company for years left to get more hours or some health insurance.

But, despite all of this, corporate never said, "if we put more people on the floor, our customers will be happier, and will spend more money." They still continued to treat labor as an unnecessary expense that should be limited. Why put more people on the floor when you can just overwork the people who bothered to show up for work today?

So, weirdly enough, that business model was absolutely not working for them, and it's all come crashing down. Damn right, as it should be. Respect the people who work for you, and they'll work for you. Take away the things that they're there to do, and they'll go somewhere else. Simple math.

Also, in the last decade, the fact is that, "Joann has a lot of coupons, so I can save money!" changed in the eye of the public into, "Joann is overpriced unless you know how to play the coupon game."

So yeah. I'm not surprised, and I hope their restructuring does good things for the employees who work there. Hell knows they need it, because their current system just proved that it cannot survive in that state.

[amirhamza74]

What are the advantages of digital marketing? Digital marketing offers numerous advantages over traditional marketing methods. Some of the key benefits include: 1. Cost-Effectiveness: Digital marketing is often more affordable than traditional marketing channels like TV, radio, and print. Campaigns can be tailored to fit any budget, allowing small businesses to compete with larger companies. 2. Measurability: Digital marketing provides detailed analytics and reporting, enabling marketers to track the performance of their campaigns in real time. Metrics such as click-through rates, conversion rates, and return on investment (ROI) are easily measurable. 3. Targeted Reach: Digital marketing allows precise targeting based on demographics, interests, behavior, and location. Platforms like Google Ads and Facebook Ads enable marketers to reach specific audiences that are more likely to be interested in their products or services. 4. Flexibility and Agility: Digital marketing campaigns can be quickly adjusted based on performance data. Marketers can experiment with different strategies and tactics without significant delays or costs. 5. Global Reach: The Internet provides access to a global audience, enabling businesses to expand their market beyond local or regional boundaries. E-commerce platforms and international shipping options further support global expansion. 6. Enhanced Engagement: Digital marketing channels, such as social media, email, and content marketing, facilitate direct interaction with customers. Two-way communication allows for better customer relationships and improved customer satisfaction. 7. Personalization: Digital marketing tools allow for personalized marketing messages based on user behavior and preferences. Personalization can significantly improve the customer experience and increase conversion rates. 8. Higher Conversion Rates: Digital marketing strategies like search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing can drive highly targeted traffic to websites. This targeted traffic is more likely to convert into leads or sales. 9. Better Customer Experience: Digital marketing enables businesses to provide a seamless and integrated customer experience across various online channels. Techniques such as remarketing and automated email responses can enhance the overall customer journey. hashtag#Overall, digital marketing offers a versatile, efficient, and effective way for businesses to reach and engage with their target audience, leading to increased brand awareness, customer loyalty, and revenue growth.

[t-top-apologist]

The thing you have to understand about Soviet cars is that if you judge communism by its ability to create an automobile, it becomes immediately apparent that Communism was an immediate failure.

This is of course not a salient metric with which to judge any economic system, but its fascinating to give the workers of the world the means of production, infinite supply of raw materials, and a little help from American and Italian engineers through licensing deals, and they still managed to pump out a tin box of failure that manages to pollute just as much as the boat-sized American cadillac whose trunk the soviet car could fit in.

A finnish man with no flight school training managed to build multiple functioning airplanes in his barn with a VW bus engine and a hand carved propeller but the entire might of the Soviet Union wasn't able to engineer a mode of transportation more functional than what you see the flintstones use. And you will be flintstoning these cars because the bottom rusts out faster than you can say "Workers of the world, unite!"

The thing is, I love bad cars. I really love bad cars. My dream car is a corvair, a machine that would kill you if you flipped over, if Ralph Nader is to be believed (unless this was a plot to maintain communist supremacy over terrible automobiles), I've fully bought in to cars that are not good. And nothing is as dismal as a soviet automobile.

The thing is, they're also little guys. And I love them. They just funky little dudes after all. Just as the USSR set out to create the lumpiest helicopter on earth, it developed cars without the pesky capitalist values of customer satisfaction. This meant designs that were not as pretty as the capitalist running dog corvettes or ferraris, but held the honest working man's personality and soul. And also looked real weird, which is a plus in my book.

AC is bourgeois, or at least that's what I tell myself in my 70s muscle car, another branch on the tree of terrible machines to ride in.

[omgmaxsmith-blog]

What Are the Key Features That Drive High First Contact Resolution in Omnichannel Services?

First Contact Resolution (FCR) is one of the most important metrics in omnichannel customer service. It measures the ability to resolve client issues in the very first interaction—without follow-ups, call-backs, or escalations. High FCR improves customer satisfaction, reduces costs, and strengthens brand credibility. According to SQM Group, a 1% rise in FCR equals a 1% improvement in customer satisfaction. In a multi-channel environment, this directly impacts business results.

1. Centralized Customer Data Across Channels

FCR starts with complete visibility. Agents must be able to view customer interactions across phone, chat, email, social media, and self-service tools. When all data is stored in one place, service becomes faster and more accurate. A Forrester report shows 68% of customers feel frustrated when they have to repeat themselves due to disconnected systems. A unified view enables smoother conversations and quicker resolutions.

2. Smart Routing and Agent Matching

Directing queries to the most suitable agent from the start improves FCR significantly. Intelligent routing systems use AI to match issues with agents who have the right skills and knowledge. This reduces call transfers and escalations. Genesys research shows that companies using skill-based routing see up to a 25% increase in FCR. The right match reduces response time and improves Omnichannel Customer Service

satisfaction.

3. Real-Time Support Tools for Agents

Real-time tools help agents respond faster and with more accuracy. AI-driven prompts, knowledge base suggestions, and sentiment analysis make it easier for agents to understand the issue and act immediately. When agents have access to a shared knowledge base, across all channels, they can provide consistent, correct answers—whether through chat, phone, or social support.

4. Proactive Communication Reduces Inbound Volume

Companies can help inbound traffic and increase FCR by detecting issues ahead of time and informing the customer of the problem in advance. Issues are resolved without customers having to contact them using alerts, Frequently Asked Questions, and real-time service upgrades. According to Aberdeen Group, implementing proactive support strategies decrease subsequent contacts by up to 20%.

5. Channel-Specific Setup & Optimization

Different channels of services are optimal when used with appropriate tools and workflow. Live chat is more effective when scripted pick-ups and typing previews are involved and social media care should have sentiment detecting tools and rapid tagging. As compared to the one-process-fits-all approach, optimizing each channel separately promptly resolves issues and results in an increased FCR.

6. Feedback-Driven Improvement

Tracking FCR in real time helps teams see what’s working and what isn’t. In an Omnichannel Customer Service environment, post-interaction surveys and automated reports help identify issues that weren’t resolved the first time—across voice, chat, email, and social channels. Companies that use FCR data to improve agent training and service design see better long-term results. Top teams treat FCR as a core performance KPI.

7. Smooth Transition from Bots to Humans

Automation is useful, but some problems need a human touch. When chatbots hand off to live agents, all the information should carry over—without the customer having to repeat their issue. Gartner reports that this kind of seamless handoff increases Omnichannel Customer Service

satisfaction by 15%. It also cuts down resolution time.

Omnichannel Customer Service Platforms That Support High FCR

Companies that want to improve FCR at scale need strong platforms. Suma Soft, Salesforce Service Cloud, Freshdesk, and Genesys Cloud offer end-to-end Omnichannel Customer Service.

High First Contact Resolution is not just a metric—it’s a customer experience standard. With the right omnichannel tools, businesses can reduce support costs, improve satisfaction, and strengthen brand trust.

[megaerp]

Managing a modern call center isn’t just about answering calls — it’s about tracking performance in real-time and making data-driven decisions. That’s where the power of Odoo and MegaERP comes into play.

Most businesses struggle to monitor key metrics like Average Handling Time (AHT), First Call Resolution (FCR), and Customer Satisfaction (CSAT) without the right tools. Traditional systems are often clunky, slow, and hard to customize.

With the MegaERP Call Center Dashboard, built on top of the powerful Odoo ERP platform, you get a live, visual interface to track KPIs like:

SLA compliance

Missed call rate

Hold time

Agent availability

Sentiment analysis

📈 Whether you're managing a small support team or an enterprise-grade contact center, this dashboard helps you:

Reduce response time

Improve customer experience

Boost team efficiency

Want to see how Odoo can transform your business?

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[capitalism-and-analytics]

Hey, I had a question regarding labor. The service industry including Starbucks (who I work for) has been struggling with labor. Why do corporations prioritize short term gains over long term stability? Again, labor in that peaks are usually understaffed increasing wait times and worker stress and decreasing customer satisfaction. I mention Starbucks because the company heavily emphasizes customer connections (with low drive thru times lol) when we’re not given the staffing to do either customer connections or low drive thru times.

Why do companies prioritize short term gains over long term stability when growth isn’t infinite? Why make decisions that negatively impact the experience of the customers/workers which likely reduces their profit?

Pressure from Investors: Investors often expect consistent growth and returns. This can create pressure for the company to deliver short-term gains to meet or exceed market expectations, even if it means sacrificing long-term investments.

Short-Term Incentives: Similar to above, but corporations generally tie a lot of executive compensation bonuses to short-term metrics.

Adapting to Rapid Market Changes: Consumer preferences and trends can change rapidly, requiring companies like Starbucks to adapt quickly to remain relevant and competitive. This can lead to short-term initiatives aimed at capturing market share or responding to current consumer demands.

Now you may be wondering how they actually decide if a long-term investment is worth sacrificing for a short-term benefit. Well there are several important variables to consider:

Although you can't guarantee it, there is nothing stopping a corporation from having consistent short-term gains, so it's often chosen to push leadership teams to find growth on a long-term basis over multiple short-term periods.

It's all relative to the market, so as you pointed out having labor issues can result in increased worker stress, but it's relative to the workers at their competitors, i.e. McDonalds, Dunkin, Krispy Kreme, etc. For example, if Dunkin is facing labor issues, then you have little consequence of also having labor issues.

All the major corporations invest heavily into market research for a reason and a lot of that research is for identifying at varying levels how much certain things impact certain outcomes. In other words, they may want short drive thrus, but they may not care for very short drive thrus, since the cost isn't worth it. Well they do studies like customer wait times increasing by X minutes may be worth cutting labor costs by Y%.

You are correct that growth may not necessarily be infinite, but neither are the expectations and most importantly neither are the investors. Investors will often push to pump a stock up in value until they think the company can't get bigger before crashing and then sell it before it goes down. In some cases, they are right and some cases they are wrong.

The world is unpredictable and the longer you are forced to wait for a certain gain, the more that can go wrong. For example, let's say it is 2019, if you opt for a long-term investment, then you just screwed yourself because COVID will kick in the following year. If you opt for a short-term investment, then you could've easily pivoted or had less of an impact.

In general though, it's all a balance, there is no major company that is 100% short-term investments or 100% long-term investments, they all are picking and choosing where to focus short-term and where to focus long-term. Some pay off well, some pay off poorly. This is why it's important to have quality leaders/management.

[vsomarketing]

Voice Search Optimization

What is Voice Search Optimization?

Voice search optimization refers to the process of tailoring your website and content to improve visibility in voice search results. Unlike traditional text-based searches, voice searches are typically longer, more conversational, and often framed as questions.

The Rise of Voice Search

The rise of smart devices and virtual assistants like Siri, Alexa, and Google Assistant has transformed how users interact with search engines. According to recent statistics, nearly 28% of consumers in the U.S. use voice assistants daily, indicating a significant shift in user behavior towards voice-activated searches

Why Optimize for Voice Search?

Enhanced User Experience

Voice search provides a more seamless and efficient user experience. Users can quickly obtain answers without having to type their queries. By optimizing for voice search, businesses can enhance user satisfaction and engagement, leading to higher retention rates.

Increased Traffic Opportunities

As more users adopt voice technology, optimizing for voice search can open new avenues for traffic. Voice searches often yield different results than text-based searches, allowing businesses that optimize their content accordingly to capture a larger audience.

Local SEO Benefits

Many voice searches are local in nature. Users frequently ask for recommendations or directions to nearby businesses. By optimizing for local voice searches, businesses can increase their visibility in local markets and attract more customers

Key Strategies for Voice Search Optimization

To effectively optimize your content for voice search, consider implementing the following strategies

1. Use Conversational Language

Voice searches are typically more conversational than typed queries. To align with this trend, use natural language in your content. Avoid overly formal language and focus on creating a friendly tone that mimics how people speak.

2. Focus on Long-Tail Keywords

Voice search queries tend to be longer and more specific than traditional searches. Incorporate long-tail keywords into your content that reflect natural speech patterns. For example, instead of targeting "Italian restaurants," consider phrases like "What’s the best Italian restaurant near me?" This approach not only improves SEO but also aligns with how users phrase their inquiries

3. Target Question-Based Keywords

Many voice searches are framed as questions. Incorporate question-based keywords into your content strategy. Use question words like "what," "where," "how," and "why" to create relevant content that directly answers common queries in your niche

4. Optimize for Local Searches

Given that many voice searches are location-specific, ensure your business is optimized for local SEO. This includes claiming your Google My Business listing, ensuring NAP (Name, Address, Phone Number) consistency across platforms, and incorporating local keywords into your content

5. Implement Structured Data

Structured data helps search engines understand the context of your content better. By adding schema markup to your website, you can provide specific information about your business (like location or services offered), which can enhance your chances of being featured in voice search results

6. Create FAQ Sections

Adding an FAQ section to your website can significantly enhance its relevance for voice searches. By anticipating common questions related to your business or industry and providing clear answers, you improve the likelihood of being featured in direct responses from voice assistants9.

7. Ensure Mobile Optimization

Since many voice searches occur on mobile devices, ensure that your website is mobile-friendly. A responsive design improves the user experience and can positively impact your rankings in both traditional and voice search results

8. Monitor Performance Metrics

Regularly track the performance of your voice search optimization efforts using tools like Google Analytics or Ubersuggest. Analyze which keywords drive traffic through voice searches and adjust your strategy accordingly