#Feedback Management Software
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antrika · 1 year ago
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Insights into Successful Product Launch via Customer Feedback Management
Are you ready to launch your new feature, or product improvements? This is the peak time wherein boosting customer engagement or enhancing their interest in your launch is extremely important. After all, effective communication creates buzz, increases adoption rates during software launch, and improves sales, customer retention, and referrals to the target audience. All these aspects can be achieved when you utilize customer feedback management as your source to engage with consumers. 
However, before launching a new feature, product, or product improvement, organizations often face challenges such as product planning inefficiency, communication loopholes within internal teams, and representing final product solutions across teams or stakeholders to acquire inputs and conduct thorough testing. 
You can meet all these challenges by improving internal collaboration with customer feedback management, analyzing customer feedback with simple procedures, planning a practical and well-structured roadmap, and collectively evaluating the final solution to avoid product bugs. How? By implementing user feedback software in your system. 
In this blog, we will explore improving communication before launch by utilizing customer analytics software to make your strategy successful and avoid inaccuracies with customer feedback management.
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What is a Product Launch Communication Document?
A product launch communication document or plan strives through customer feedback management to outline how a company would communicate information about changes or new features to the audience. This is commonly known as a changelog, which focuses on grabbing customers’ attention before launching the product. 
In addition, this document is prepared by collaborating with diverse teams and drafting an effective message showcasing the product’s importance, benefits, and other aspects with customer feedback management to the target audience through a centralized platform like a review collection platform.
The communication document of the product crafted through customer analytics software and customer feedback management involves a range of aspects to help consumers understand what to expect from the brand. It allows team members to stay aligned with the process. The factors include:`
1. Goal and product objectives
2. Target audience evaluation
3. Key aspect of the message
4. Identifying the right channels
5. Expected project timeline……And more
Factors to Consider While Creating Product Launch Communication Strategy
A communication strategy via customer feedback management strives to clarify the core message for the product, mentions the channels that a brand would choose to deliver the message, and other factors to make customers feel involved in the process and stay updated. 
When preparing a communication strategy through a review collection platform with customer feedback management, certain aspects must be taken care of. We list those factors below for your better understanding. 
1. Target Audience
To ensure accurate communication about your product launch with customer feedback management, consider listing varied audience segments that you cater to or target. These segments can include all your customers or a set of consumers. You must also include your employees in the plan, as it is important to ensure your teams understand the importance of the product launch. 
2. Identify Right Channels
Identify the channels to reach your audience apart from user feedback software via customer feedback management. For instance, companies can communicate with existing customers by utilizing changelog features or release notes through Antrika or email and social media. 
On the other hand, sharing details about the product launch with the employees via customer feedback management through an email or internal discussion through a centralized feedback tool can be an ideal option as it simplifies sharing reports and other details under one platform. 
3. Plan an ideal Message Strategy
This element focuses on the message a company wants to convey. Before the launch, consider listing your product’s USP or 3-5 essential messages important for your brand to communicate. 
This will assist in preparing a communication plan without worrying about missing a crucial factor via customer feedback management. Later, product managers can utilize the brief content to enhance or elaborate it for more effectiveness. 
4. Dedicate Timeline for Communication
A communication strategy must include a specific timeline or accurate schedule for pre-launch, mid-launch, and post-launch endeavors. Companies can begin a basic outline of these activities through a spreadsheet and then list all the specifics using the insights stored in customer feedback management tools to ensure the communication is crafted using all the critical aspects per the schedule. 
5. Streamline Collaboration and Review Procedure
This stage of implementing the plan involves all the tools and review processes. Does that sound confusing? For instance, a CEO, technical team, developers, and other team members won’t look after the content for a blog, email newsletters, and other content. 
However, when it’s time for the product launch with customer feedback management, a CEO, product managers, and other team members will be responsible for reviewing the solutions implemented in the current feedback loop through the review collection platform. Hence, checking specific collaborative procedures required before launch for impactful results is essential. 
6. Don’t Neglect Customer Support
While planning communication for current customers is essential, what about new customers? Where can customers contact for queries related to product launch? You must ensure that your messages or communication documents include these aspects so that everyone in your team knows how to direct customers to suitable sources to solve their queries. 
Benefits Of Product Launch Communication Strategy
A well-structured product launch communication through customer feedback management highlights the product’s USP. It aids the team with a detailed roadmap for delivering the message to the right segments at an accurate time when customers are more likely to observe or even engage with your messages. 
Sounds interesting? Design a well-planned and accurate communication strategy for the product launch through a customer feedback management platform can help businesses in multiple ways, such as:
1.Targets the right audience: By defining the right target audience, organizations can customize their communication to resonate with the audience, which is highly likely to increase engagement. 
2. Fosters clarity and consistency: A well-thought-out communication strategy will ensure that a company’s messaging before the product launch is explicit, consistent with its tone and format, and aligns with other brands or marketing strategies. 
3. Enables to easily measure results: With the right communication plan, you can easily calculate the metrics on its effectiveness and adjust the strategy in upcoming launches. 
4. Accurate resource implementation: By planning communication, product managers would get an idea of requirements to be fulfilled within the schedule which means optimizing suitable sources at the right time. 
How to Create Effective Product Launch Communication?
After understanding the benefits and importance of creating a communication plan for the product launch with customer feedback management, you may wonder how one can create this plan using user feedback software. To solve your concern, we have listed below a few steps to simplify the process for you. 
1. Identify Target Audience
The first step includes selecting the right target audience. For example, most companies’ target audience would be existing customers and media. However, you may need to identify customer segments for your consumers and employees. Sounds confusing? 
Let’s say you have B2B software and want to develop an extensive message to send to the sales team. On the other hand, if you sell B2C e-commerce products, you may need to create specific messages to explain the new product to the customer support team and customers when you fix any issues or introduce a new feature—a changelog. 
2. Develop Ideal Message
As we mentioned above, ideally, you should select 2-5 essential messages, such as product benefits through customer feedback management, the reason behind launch improvement or new feature, features of the product, how the product impacts the customer’s life, and similar aspects, by identifying customers’ needs and expectations through a customer feedback management tool.
3. Organize Varied Aspects and Mention Timeline
The next step includes listing or organizing varied communication deliverables through a centralized customer feedback management system, collaborators, review procedures, and launch schedules. This process needs thorough evaluation, testing, and collaborative work with a due date. 
Remember, multi-tasking won’t work at this stage; giving complete attention to your final layout or technical aspect is vital to acquiring your goals error-free with the launch. 
4. Draft your Final Content
Now, focus on developing content for final communication. To convey your message to the target audience, you can write emails, utilize changelog through user feedback software, use social media, release press releases, or even blog posts. 
In some cases, organizations focus on writing video scripts, animating, or performing voice-over work to convey messages through video content. They add visually rich graphic elements with text elements to make the content attractive and boost customer engagement and interest in the product launch. 
5. Launch the Product
When you consider launching a product feature or improvements, make sure to add accurate details from the communication document. 
After launching the product, conduct a thorough analysis with your team. In this analysis, mention or list all the factors that were successful or effective in consumers’ lives. Also, list factors that didn’t go well or could have been delivered better. 
In short, it is important to analyze why product solutions were effective or not for market demand and customer life. This will help improve further launches and sometimes give you insights into implementing improvements in the product. 
Final Takeaway for Customer Feedback Management
A well-structured communication plan is the key to maximizing business growth, customer retention, and consumer trust over time. By utilizing customer feedback management solutions, organizing varied aspects of the communication strategy becomes easier and more manageable. 
Do you want to know more about feedback or communication management with Antrika? Contact our experts today!
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accenthrp · 1 month ago
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Did you know that the assessment process is customizable to match our company's assessment criteria?
Accent Consulting is the best place for Appraisal Management Software all over Delhi NCR.
Just call or WhatsApp @ 9999143778 for more details at affordable price.
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wovvtech · 8 months ago
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Elevating Airline CX: A Four-Step Blueprint for Success
In the fiercely competitive airline industry, superior customer experience (CX) is no longer a luxury—it’s a necessity. Airlines must prioritize their customers’ needs and deliver exceptional service at every touchpoint to stand out and thrive. This article outlines four fundamental principles to guide airlines toward CX excellence.
https://www.wovvtech.com/blog/elevating-airline-cx-a-four-step-blueprint-for-success/
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gymexsoftware · 8 months ago
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Find out what 𝗠𝘀. 𝗥𝗶𝘆𝗮 𝗦𝗶𝗻𝗴𝗵 of 𝗩𝗼𝗹𝘁 𝗙𝗶𝘁𝗻𝗲𝘀𝘀, has to say about the fantastic Gymex experience. Our valued customers are deeply appreciated. Customer service and feedback are always prioritized at Gymex.
Thank you very much, 𝗠𝘀. 𝗥𝗶𝘆𝗮 𝗦𝗶𝗻𝗴𝗵.We appreciate your nice thoughts and trust in Gymex. Such feedback motivates us to work even harder.
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virtualkitchen · 11 months ago
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How to Choose a Restaurant Name
Choosing the right name for a restaurant is a crucial decision that can significantly influence its identity, branding and the initial impression it makes on potential customers. A good restaurant name should be memorable, reflect the restaurant's concept and resonate with the target audience. Additionally, considering how the name will integrate with management software for restaurants can enhance operational efficiency from the start.
Reflecting Your Concept and Cuisine
The first step in naming your restaurant is to ensure that the name reflects the type of cuisine you serve and the overall concept of your establishment. Whether it's a cozy Italian bistro or a modern vegan eatery, the name should give customers a clear idea of what to expect. This not only helps to attract the right audience but also sets the tone for their dining experience. Consider using words that evoke the right feelings or images associated with your cuisine and ambiance.
Moreover, integrating your restaurant's name into management software for restaurants can streamline various operations such as reservations, order management and customer relationship management. A name that aligns well with your brand and can be easily incorporated into such systems will enhance brand consistency across all platforms.
Uniqueness and Legal Considerations
It's essential to choose a unique name to stand out in a competitive market. Conduct thorough research to ensure that the name isn't already in use or trademarked by another business, especially within your local area. This not only avoids legal complications but also prevents confusion among your potential customers.
Additionally, consider the digital presence of your restaurant. Check if the domain name is available for your restaurant’s website, and look at social media handles. A unique and SEO-friendly name can improve your online visibility, making it easier for customers to find and share information about your restaurant.
Conclusion
Choosing a restaurant name is a strategic process that involves reflecting your restaurant’s concept, ensuring uniqueness, and considering integration with essential tools like management software. By thoughtfully selecting a name, you set the foundation for your restaurant's branding, marketing and operational success.
Read a similar article about website for virtual kitchen here at this page.
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techdriveplay · 11 months ago
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Logitech G Releases Full Version of MIXLINE: A Free and Easy-to-Use Audio Mixing Solution for Gamers and Creators
Logitech G is thrilled to announce the full release of MIXLINE, starting July 16, 2024. This free audio mixing solution is now available for Windows 10 (21H2 or later) and Windows 11 in 22 languages, catering to gamers and creators around the globe. “If you have more than one audio source while streaming, gaming, or even just wearing your headphones, then MIXLINE is for you,” said Daniel Bowen,…
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rannkly-software · 2 years ago
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Discover easy ways to generate customer reviews:
Feedback forms, Google reviews
Email, WhatsApp, SMS templates
Social Media Polls and Comments Unleash the power of customer feedback! 🌟
Want to know more? Check out our blog- How To Generate Customer Reviews: 10 Simple Methods
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rsiconcept · 2 years ago
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Benefits of Performance Management System
An effective Performance Management System (PMS) is a strategic instrument that may greatly enhance an organisation's performance and expansion, not merely a standard HR procedure. Let's examine the many advantages that come with having a strong PMS. Read more: https://rsiconcepts.hashnode.dev/benefits-of-performance-management-system
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qwaiting · 2 years ago
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Discover the secrets to leveraging customer feedback as a powerful tool for driving your business to new heights. Learn actionable strategies and insights that can propel your growth and boost your success. Don't miss this opportunity to harness the voice of your customers and unlock the growth potential that lies within their valuable feedback. Read now to supercharge your business growth!
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unpretty · 3 months ago
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Kitty as someone in a government position whose division is currently in the middle of a multi-year project where we are migrating essential software from old and busted to new cloud version of same software I cannot express how seen your post made me feel. Especially as the youngest supervisor in the group I keep asking questions and just get “idk man that’s what we do” and I’m like “…shouldn’t you know why though? If you does someone know why this is done?” (The answer is no, no one knows why this is done)
yeah i left out the detail that i'm not corporate because of my concern that post would escape containment and context. but know that the details i changed were actually even more horrifying in their original form. like. realizing that this was what they'd been doing this whole time absolutely floored me with the implications.
the thing IS that this was just the upgrade from the old version of this company's software to the cloud software. we have another team helping us migrate from a different company onto theirs for actual financial software, which is taking longer.
BUT the migration team actually asks for our processes so they can map them better, and when we train they'll be doing it onsite from the ground up start to finish. with the upgrade team they started with the assumption that this would not be necessary because we already use their software. this was incorrect.
basically i think if any organization is using sufficiently dated software it's safe to assume that they have deviated significantly from best practices and even if you're 'just' doing an upgrade your training should start from zero instead of assuming any familiarity whatsoever. if they ask for feedback on the upgrade i will probably tell them this in as diplomatic terms as i can manage.
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antrika · 1 year ago
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accenthrp · 3 months ago
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Connect with us to learn how Appraisal Management Software can help organizations adapt to remote and hybrid work environments. We can help you use the software in less time and with fewer steps. Call our Expert @ 9999143778.
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wovvtech · 9 months ago
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Elevating Airline CX: A Four-Step Blueprint for Success
WovVXM is a powerful CX management platform designed to help airlines:
Gather real-time feedback from passengers across various touchpoints.
Analyze sentiment to gain insights into passenger satisfaction and identify areas for improvement.
Provide actionable insights through detailed reports and analytics to inform decision-making.
Enable service recovery by quickly addressing passenger complaints and turning negative experiences into positive ones.
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gymexsoftware · 11 months ago
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Take a look at what @sandesh_ambekar, Manager of @mumbai_fitness_club has to say about his amazing Gymex experience. We are very grateful to our valued customers. Customer satisfaction and feedback are always given top attention at Gymex.
We sincerely appreciate 𝗠𝗿. 𝗦𝗮𝗻𝗱𝗲𝘀𝗵 𝗔𝗺𝗯𝗲𝗸𝗮𝗿 opinions and faith in Gymex. Reviews like these encourage us to work even harder.
To know more Visit: https://gymex.online/
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virtualkitchen · 1 year ago
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Understanding The Importance of Marketing in The Restaurant Industry
Running a restaurant is hard work, and some restaurant owners find that they simply don’t have the time to focus on marketing. Unfortunately, ignoring your marketing in the fast-paced restaurant industry can be costly, both in the short term and the long term.
Marketing your restaurant in the age of the Internet means you need to have a solid plan in place, the ability to test different strategies and experts on your side to provide guidance based on experience. Without these crucial elements in place, your competition is likely to pull ahead, and once that happens, it can be impossible to catch up.
How to Put Together a Marketing Strategy for Your Restaurant
To get started with a strategy for marketing your restaurant, you can look to a platform for restaurant management. Most of these platforms include management tools in addition to marketing tools, meaning a platform for restaurant management can be an all-in-one solution for sales, marketing, management and customer service.
Any marketing strategy for a restaurant starts by examining who your ideal customers are and where they can be found. Once you’ve figured this out, you then need to think about what types of messages resonate with these customers. Lastly, look for ways to get these messages to your ideal customers. Your management platform should be able to provide some guidance and tools to help with these things.
Digital Tools for Greater Reach
Digital marketing tools and techniques are going to be incredibly useful when marketing a modern restaurant. Although traditional marketing strategies like handing out flyers still work, most people search online to find places to eat these days.
Your digital marketing strategy can include a mix of your website content, search engine optimization, social media and video marketing. While each restaurant owner’s needs will be different, these core digital marketing resources will be the tools to focus on when putting together your initial strategy.
The nice thing about digital marketing is that digital assets can be repurposed to extend their effectiveness. A blog post can be turned into a video or a web page can be turned into an email marketing message. As long as you remember to speak to the needs of your customers, you can get as creative as you would like!
Read a similar article about restaurant reputation management software here at this page.
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missidk1121 · 2 months ago
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Prologue: Late Nights and Blooming Dreams
Pairing: Dino x Fem!Reader
Story tags: Barista!Chan, Software Engineer!Reader, Best Friends to Lovers, fluff, humor, one-sided pining(?) to mutual pining, very light on angst, OT13, other members as helpful (and unhelpful) side characters
Content Warnings: None
Word Count: 1.8K
Author's Note: My first fic on here, and my first Seventeen fanfic ever 😶 Please be kind, but also feedback is welcome and appreciated! Also, this is the prologue to a multi-chapter fic that I have currently in the works, so I hope you'll look forward to it 😊
🎧 Music playing at The Cozy Bloom
Series masterlist | Read on AO3 | Next
7 years ago
Every day was bleeding into the next. Wake up, go to class, study, eat somewhere in between, sleep, rinse and repeat. It was getting tiring. But it was finals week. You couldn’t stop now, and so you packed your belongings, heading back to your current favorite café, holding on tightly to your dreams even as they were slipping away alongside your sanity.
“Hi again, what can I get for you?”
In the months since this place opened up you’ve seen four people, including the manager, working here every day, and to be honest this guy was your favorite.
You couldn’t fully explain why. He just had a charming air about him. From his casual smile which naturally drew the attention of any customer he spoke with, to the moments when you could hear him laugh, a full and bright sound that seemed unique to him. He just had this presence that stood out in a pleasant way. Plus he was cute.
“I’d like a pourover, please,” you said.
It occurred to you that you didn’t even know his name. You took a quick glance at his name tag.
“Okay, I’ll have that out for you here in a few minutes,” said Chan.
And so you returned to your corner, sitting by the front window, the light above your table for two waning, calling you to come quietly observe the restless city hustling even past sundown. However, before you even had the chance to fade along with it, the code editor on your laptop had loaded, and it was time for you to get hustling as well.
This place had become a bit of a cult favorite, especially among students. Chan always saw a select few on a near daily basis, some of which he knew well enough, or had gotten to know well enough, to know that they went to the same school that he did, what they were studying, and at least a little of their personalities.
There was Jun, a foreign exchange student in musical theatre whom he met at a dance class. An actor and dancer well-liked by everyone at school for his talent, kindness, and effortless sense of humor.
Vernon and Seungkwan, his friends and roommates, one of whom studied computer science while the other majored in communications. Lately Chan had been trying to get them to apply for the job openings here, promising he’d train them and get them hooked on the vast world of making coffee in no time.
There was also Jihoon, a music production student. He once gave Chan a very detailed critique of his pour over technique that forever changed the way Chan viewed coffee. That’s as far as their interactions went, though.
And then there was you. He didn’t even know your name. He had only ever caught glimpses of you on campus. He always saw you coding while you were here, so he asked Vernon about you one time, but all he said was “Why? You interested?” Apparently he had never really spoken to you either, despite being in some classes together.
You came in and did the same things as always: ordered your usual, sat at that table in the corner, and started coding. And until recently, you always came in during the morning three days a week, Mondays, Wednesdays, and Fridays. The last few days, however, you’ve been coming in every evening.
It was much less busy this time of day, of course. Maybe Chan would talk to you today.
On second thought: no, he shouldn’t bother you. It’s finals week, so you must’ve been really busy to come in this late.
And so he simply made your coffee and brought it to you, exchanging nothing but polite pleasantries as per usual.
The next hour passed by slowly. There were hardly any customers. One or two enjoyed a late evening drink and meal, while others needed a boost to push through their neverending workload. It was closing time, and almost everyone, the quiet diners and the caffeine-boosted workaholics alike, called it quits for the night.
“I finished all the dishes. Well, most of them,” said Mingyu, then he nodded in your direction. “I’ve gotta hurry home. My baby’s been sick. Can you take care of the rest?”
Chan looked at you. At some point, you had laid your head down on the table and dozed off, your coffee half-finished and your laptop asleep alongside you.
“Go take care of your dog. I’ll make sure to wake her and close up shop,” he said.
“You’re the best!” said Mingyu before hurrying out.
The café was quiet. Just the two of you. He felt kinda bad about waking you, but he needed to finish cleaning and lock up the shop. And so he approached you, hoping you would just wake up on your own, but you didn’t.
“Excuse me,” he said softly, and just as he was about to tap your shoulder your phone buzzed.
Hey. Did you finish writing the requirements doc? Sorry I couldn’t get my share done. Exams have been a real bitch these last few days. Appreciate it
Buzz. Then another one.
Have you fixed that bug yet? I couldn’t figure out what I did to cause it :/ If anyone can fix it it’s u!! ♡ Lmk what you find!
Chan rolled his eyes.
He felt bad about seeing your texts, but good grief. Why are these people bothering you about their problems? And can’t they see it’s half past 10:00?
Surprisingly, you didn’t wake up. You didn’t even move a muscle.
Chan let out a quiet sigh. Now he really felt bad about waking you.
He then left you for a minute, grabbing his jacket, and when he returned by your side he bent down and gently draped it over you, feeling a brief jolt in his fingers as they accidentally grazed over your soft hair. After adjusting it to make sure it covered you well enough, you began to move slightly, causing him to startle a bit, but it was just a subtle stir as you inhaled and exhaled deeply, burrowing yourself a little more under his jacket, your nose ghosting over the collar while a contented smile peeked out from underneath.
His heart sped up, and he quietly raced to do anything other than watch you sleep.
A warm, earthy aroma entwined with the invigorating smell of hot coffee filled the air. You struggled to get your eyes open for what felt like minutes before finally you noticed the bright red and blue pens stacked on top of a notebook open to a page full of chicken scratches, your reflection in the black screen of your laptop staring back at you as you realized that you had fallen asleep at the café. As if that wasn’t enough to startle you awake, that musky scent you were relishing in was coming from some jacket draped over your back. Whose jacket was this?
CRASH!
“AH!”
“Woah!”
The sound of glass shattering right behind you made you jump from your seat, the nice-smelling jacket dropping from your shoulders to be forgotten on the floor.
You turned around, finding that barista from earlier — Chan, you remember — startled as he glanced between you and the fragments of glass scattered across the floor, just a bit of coffee trickling toward both your feet.
The room dropped to silence as you both simply stared at each other and the broken glass in shock.
He was the first to speak, clearing his throat before saying, “You’re awake.”
“Obviously,” you retorted, immediately regretting it as soon as you heard yourself.
Here was this sweet barista who had kindly lent you his jacket in your sleep and you just had to be a smart ass.
Instead of looking at you funny or being startled by your rudeness, Chan merely laughed. And laughed in the way you had only heard from afar in your little nook, except now it was crystal-clear, a mere table away from you, tickling your ears with its brilliance.
“I was drinking some coffee while I was waiting for you to wake up, but I kinda dozed off and knocked it over. I am so sorry that I woke you up.” He bowed politely, but then his cheeks flushed as he quietly added, “Er, maybe you would’ve preferred I woke you up at closing time so that you didn’t have to, y’know, sleep at a table with some stranger’s jacket covering you. I’m sorry.”
His words always seemed to come out so confidently, so seeing him become shy all of a sudden got a soft chuckle out of you.
“It’s fine,” you said. “I’m the one who should apologize for falling asleep when you should be home by now.”
“To be honest, you seemed like you really needed the rest,” he admitted sheepishly. Then his bashfulness faded as he held out his hand.
“I’m Chan.”
“I already read your name ta–” you stopped yourself. “I’m Y/N,” you corrected yourself, shaking his hand.
God, you were such a recluse. When was the last time you physically spoke to a human being?
Chan laughed, and suddenly you felt like less of an asshole again.
“Well, Y/N. I’m glad to have finally met you properly,” he said. Then he walked around the mess he made and behind the front counter, heading toward what seemed to be a supply closet, smiling at you as he said, “I’ve gotta clean that mess and close up. We’ll have to talk some more next time. You’re pretty funny.”
Your brain lit up at the possibility of there being a “next time.” You found him to be rather interesting himself. However, instead of admitting that you meekly nodded and let out a little “Yeah.”
He reached for the doorknob of the closet, but before doing so stopped and turned to you, just as you were about to check your phone for any messages you might’ve missed, his expression soft with worry.
“By the way,” he said, “I hope this doesn’t sound weird or anything, but… I hope you take care of yourself.”
You tilted your head curiously.
“I just mean,” he paused. “Try not to pass out again, okay? You’re always working really hard, so… just ask for help sometimes, you know? I don’t really know much about coding — though I have a friend who does — but anyway…”
“I’ll be careful,” you said, touched by his concern. “Thank you.”
“Of course,” he replied, smiling gently.
You said your goodbyes, packed your things, and left, even putting your phone in your backpack too. There was no need to think about coding, or the piling messages from your group project members to wile away the hours of your insomnia. Your mind was going to be dreaming about tonight’s events until sunrise, when you had to get up and do it all over again, except now you had something to look forward to in the evening.
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