#Freeskout influencer marketing

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Is influencer marketing the future of LinkedIn?

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In recent years, influencer marketing has been gaining popularity as a marketing strategy for various social media platforms. However, the question is, will influencer marketing be the future of LinkedIn? In today's social media-driven world, influencer marketing has become an increasingly popular marketing strategy for brands across the world. With its ability to connect with a wider audience, influencer marketing has become an essential tool for many businesses looking to increase their online presence.

However, the question remains, is influencer marketing the future of LinkedIn? In this blog post, we will delve deeper into this topic and discuss the advantages and disadvantages of using influencer marketing on LinkedIn.

Understanding Influencer Marketing

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Influencer marketing is a form of marketing that involves partnering with individuals who have a significant following on social media platforms. Influencers are typically experts in a specific industry or have a large social media presence that they leverage to promote brands and products to their audience. By partnering with influencers, businesses can reach a larger audience, increase their brand awareness, and promote their products or services in a more authentic and engaging way. Influencer marketing can take various forms, including sponsored posts, product reviews, and social media takeovers.

One of the main benefits of influencer marketing is its ability to reach a targeted audience. Influencers typically have a specific niche or audience that they cater to, making it easier for businesses to target specific demographics. Additionally, influencer marketing can be a cost-effective strategy compared to traditional advertising, as businesses can work with micro-influencers who have a smaller following but offer more targeted and engaged audiences. In conclusion, influencer marketing is an effective strategy for businesses looking to build brand awareness, reach a targeted audience, and promote their products or services in an authentic and engaging way.

Advantages of Influencer Marketing on LinkedIn

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Influencer marketing on LinkedIn can provide several benefits to businesses. Here are some of the advantages of using influencer marketing on LinkedIn:

a) Increased Brand Awareness: Partnering with influential individuals on LinkedIn can increase your brand's visibility and reach. With an engaged audience, influencers can expose your brand to potential customers who may not have otherwise heard of your business.

b) Targeted Audience: Influencer marketing on LinkedIn can help businesses reach a specific audience based on their interests, job title, and industry. This targeted approach can lead to higher engagement and conversion rates.

c) Thought Leadership: Partnering with influencers who are experts in your industry can help position your brand as a thought leader. Sharing content and insights from industry influencers can help establish your brand as an authority in your field.

d) Increased Engagement: Influencers can help increase engagement on LinkedIn by creating content that resonates with their audience. This increased engagement can lead to more likes, comments, and shares of your brand's content.

e) Cost-Effective: Influencer marketing on LinkedIn can be a cost-effective way to reach a wider audience. Unlike traditional advertising, which can be expensive, partnering with an influencer on LinkedIn can provide a cost-effective way to promote your brand.

Conclusion

Influencer marketing has the potential to be the future of LinkedIn because it allows businesses to reach a targeted audience and establish thought leadership. By partnering with influencers on LinkedIn, businesses can increase their visibility and brand awareness among potential customers who may not have heard of them otherwise. Influencers with a large and engaged following can expose a brand to a wider audience, leading to higher engagement and conversion rates. 

Additionally, partnering with an influencer who is an expert in a specific industry can position a brand as a thought leader in that field, building trust and credibility with potential customers. LinkedIn's focus on professional networking and career development also creates a unique opportunity for businesses to promote their brand to a specific audience, leading to more targeted engagement and a higher return on investment.

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Checkout this new look of freeskout

Freeskout's rebranding represents a significant milestone for the company, reflecting its growth and evolution over the years. The company is thrilled to announce this new chapter in its journey, which is marked by a refreshed perspective and innovative strategies. The rebranding is expected to benefit the brand and offer new business opportunities for influencers. 

Tagline

As a leading influencer marketing platform, Freeskout is committed to providing comprehensive and holistic solutions for its clients. The company's new tagline, "360 degree influencer marketing platform," embodies this commitment, reflecting its dedication to delivering end-to-end solutions that enable clients to maximize their influencer campaigns' impact. 

Colour-Pallette

Freeskout is also thrilled to unveil its new brand colors, Viva magenta, a vibrant shade that symbolizes support, inspiration, harmony, balance, and rationality. This color not only represents the brand's vision and values but also the color of the year 2023. The new look is expected to refresh and energize Freeskout's brand identity, setting the stage for exciting growth and development.

Font

Futura was chosen to be the font for this rebranding. Futura is distinct from other fonts due to its originality and adaptability. Although it was created using a modern philosophical paradigm, its geometric form also manages to balance the characters' wit and elegance. Its elegant philosophy also makes it perfect for the rebranding.

Conclusion

Freeskout's rebranding represents an exciting new chapter in our journey, and we are confident that it will position us as a leader in the industry. We look forward to exploring new business opportunities, expanding our reach, and continuing to provide innovative and effective influencer marketing solutions for our clients. At Freeskout, we understand the power of influencer marketing and its ability to help brands reach their target audiences authentically and effectively. As such, we remain committed to delivering authentic and engaging content that resonates with our clients' target audiences. 

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Freeeskout New Logo

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Freeskout announces Rebranding!

Freeskout's rebranding represents a significant milestone for the company, reflecting its growth and evolution over the years. The company is thrilled to announce this new chapter in its journey, which is marked by a refreshed perspective and innovative strategies. The rebranding is expected to benefit the brand and offer new business opportunities for influencers. 

Tagline

As a leading influencer marketing platform, Freeskout is committed to providing comprehensive and holistic solutions for its clients. The company's new tagline, "360 degree influencer marketing platform," embodies this commitment, reflecting its dedication to delivering end-to-end solutions that enable clients to maximize their influencer campaigns' impact. 

Colour-Pallette

Freeskout is also thrilled to unveil its new brand colors, Viva magenta, a vibrant shade that symbolizes support, inspiration, harmony, balance, and rationality. This color not only represents the brand's vision and values but also the color of the year 2023. The new look is expected to refresh and energize Freeskout's brand identity, setting the stage for exciting growth and development.

Font

Futura was chosen to be the font for this rebranding. Futura is distinct from other fonts due to its originality and adaptability. Although it was created using a modern philosophical paradigm, its geometric form also manages to balance the characters' wit and elegance. Its elegant philosophy also makes it perfect for the rebranding.

Conclusion

Freeskout's rebranding represents an exciting new chapter in our journey, and we are confident that it will position us as a leader in the industry. We look forward to exploring new business opportunities, expanding our reach, and continuing to provide innovative and effective influencer marketing solutions for our clients. At Freeskout, we understand the power of influencer marketing and its ability to help brands reach their target audiences authentically and effectively. As such, we remain committed to delivering authentic and engaging content that resonates with our clients' target audiences. 

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Influencer marketing with best ROI returns

Well you can follow certain methods to track down Instagram influencers for free for your brand and bring in tremendous ROI:

You just have to check out the extensively popular posts for specific hashtags.

Watch Your Brand's Followers

Survey Brand Mentions to locate Top Proponents

You can also search Instagram Influencers on the explore page

Or Check out the the List of Top 1000 Instagram Influencers

Use some dedicated tools and platforms

Lastly you can also search on Google as well.

Also if you want to get rid of the hassle. Download the Freeskout app because Freeskout’s specialty is activating thousands of macro and micro-influencers instead of investing the cost on big celebrity influencers. Freeskout works with influencers on platforms like Instagram, YouTube, Facebook, and Twitter. Freeskout drafts out a successful plan for almost every other campaign on social media that may come across like a genuine word-of-mouth movement around the product they work with. Be a part of such campaigns. Participate in them via the Freeskout app. And follow us on our social media channels to know more about such campaigns.

Discover, chat and collaborate with your dream brands. Visit our website to get in touch with the right brands and to know the perks of influencer marketing.

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Freeskout has raised Four Crore Funding Growing up stronger!

Freeskout is directing towards becoming a leading influencer marketing, and discovery platform. 

We have raised INR. 4 Crore in a seed round to evolve the influencer marketing ecosystem and make an effective tech stack by growing the product team and boosting into new markets. We have partnered with Wow skin science, Sugar Cosmetics, The Ayurveda company, Mcaffeine, Nykaa, Country Delight, Belief Cosmetics, LA girl, etc., among its 1000+ clients. 

Our company was founded two years ago in 2020, after realizing the potential of the creator space, the gen Zs, who depend on everything online. It’s quite a wide-open market that was baffled by user-generated content (UGC). We recognized the whitespace and launched it with a small unit including our co-founders Lakshay Bhambani, Ashish Bhambani & Shashank Sehrawat and it took us just 4 months to bring revenue of INR 1 Lakh per month. At present, it has beefed up its presence as a reflecting platform and a critical stakeholder in the $10+ B influencer marketing sector, wherein the company rose from INR 1 Lakh to INR 1.5 Crore MRR within a year.

At Freeskout, we work for brands and marketers to boost their returns spent on the entire scene of an influencer campaign. It's been quite a time since influencers have been the essence of every marketing strategy. They are seeking them, checking them, and then employing them to achieve their brand goals.

At Freeskout, we draft out a successful plan for almost every other campaign on social media that may come across like a genuine word-of-mouth movement around the product they work with, simplifying influencer shortlisting, onboarding, and content approvals, streamlining the entire campaign execution cycle!

We also proactively seek new partners, and we place tremendous importance on the initial vetting and overcoming the provoking issues. 

That is why we managed to accumulate a 10X growth rate YOY (year-o-year) and are working out to reach an MRR of INR 20 Crores within the next 2 years. 

After this fundraiser, our company aims to rev up product development, expand into new markets, and facilitate the customer experience. 

At present, we have over 250 experts who deal with influencer marketing campaigns for 1000+ brands. Our database extends to over 10 lakh influencers on Instagram and Youtube.

However, as with any new industry, certain challenges need to be addressed for it to reach its full potential. We will manage to overcome these challenges. With the right strategies in place, we believe that the influencer marketing industry will continue to grow at a rapid pace and make a significant impact on businesses.

If you are looking to implement these growth marketing strategies in your business, Freeskout can be your ally. We could proudly say that it’s one of the top strategic influencer marketing hubs in India, helping brands and companies achieve their marketing goals with ease!

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The dive into the influencer marketing industry - Freeskout

Influencer marketing is that component of digital advertising that is now going upward and forward. Leading influencers on social media such as Instagram and YouTube are employed by some of the biggest industries in the world to reach new consumers and improve their brand identity.

Freeskout, an online Influencer marketing platform with AI-driven solutions, has raised INR 4 crore in the seed round. Founded in 2020 by Lakshay Bhambani, Ashish Bhambani, and Shashank Sehrawat. They started with a team of 5, and by mid-2022, they were a team of 250+. Freeskout has beefed up its presence as a critical stakeholder in the $10+ B influencer marketing sector. The company rose from INR 1 Lakh to INR 1.5 Crore MRR within a year. Freeskout's free-to-use mobile application connects over 3,50,000 influencers with 1000+ brands across various industries. 

The Delhi-based startup has partnered with Wow skin science, Sugar Cosmetics, The Ayurveda company, Mcaffeine, Nykaa, Country Delight, Belief Cosmetics, LA girl, and many other brands to further boost its reach.

The company's vision is to create a platform for building relationships between brands and influencers. Freeskout app is where exciting brands can connect with unique creators to curate authentic content. The team works around the clock to deliver what it promises to the brand and influencers. 

That is why with their dedication to being the best in the industry, freeskout accumulated a 10X growth rate YOY (year-on-year) and is working to reach an MRR of INR 20 Crores within the next 2 years. 

Freeskout provides influencer discovery tools for brands, and massive searchable databases of potential influencers, using intelligent algorithms which make them stand out in the industry. With their in-house team of creatives, strategists, and project managers, freeskout take care of everything. Unlike other influencer marketing platforms, they offer an extremely personal service. Freeskout works with your brand from the very start and continues the relationship after the campaign is over by providing data-driven insights. 

If you are a brand looking to grow and partner with the best influencers without worrying. Freeskout is your one-stop destination. Freeskout can be your ally and help you quickly achieve your marketing goals. 

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Influential marketing trends

Influential marketing trends

If businesses want to embrace influencer marketing, they will need to stay updated with the latest trends in influencer marketing. So, let’s take a look at the influencer marketing trends that are set to boom in 2022: Video Marketing: Consumers prefer more engaging audiovisual content. Video and podcast content is expected to increase in 2022, while sponsored posts are expected to decrease. 

CGI Influencers : Computer generated imagery (CGI) influencers are growing in popularity. Take a look at famous CGI influencer Lil Michaela, who has three million Instagram followers and has collaborated with Prada and Diesel. 

Instagram Influencer Marketing - In addition to having 1.3 billion users, Instagram also has the most engaged audience. No wonder 29% of marketers spend their advertising dollars here. Influencers also prefer to use Instagram over other channels for their marketing campaigns. 

YouTube Influencer Marketing: YouTube may be a passive experience, but it is the second most visited site in the world. It also reaches disproportionately high numbers of millennials and Generation Z and builds massive trust and credibility. 

TikTok Influencer Marketing : With a 70% engagement rate and over 1 billion monthly active users, marketers should have powerful influencer marketing on TikTok strategy. Brands can partner with TikTok creators to tap into niche communities, drive sales, and generate viral campaigns.

Influencer marketing tools: Many brands opt for an influencer marketing agency to partner with influencers, while others prefer doing it themselves. Influencer discovery platforms such as Freeskout reduce the time and resources required to seek out best-fit influencers for your brand.

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Why should brands collaborate with influencers?

Word of mouth has been an effective marketing strategy since the days when the influence of digital word marketing was analogous to traditional word of mouth. Troublers, naturally, have a great, loyal and loyal following on social media. The signatories appreciate these as experts in their schools and highly appreciated. Unlike traditional celebrities, influencers have a strong relationship with their customers, which produces an amazing influx of marketing efforts to build brand awareness and achieve other marketing goals.

When it comes to marketing campaigns, there are several social media tools to choose from. But the best thing for your organisation is simply where the target audience is most lacking. For example, Instagram is the preferred platform for influencing B2C brands, especially lifestyle and fashion brands.

customers need

Previously, people watched commercials on TV, read newspapers and heard commercial radio programs. Now things have changed. Customers is not easy for customers to trust these accounts.

Today, users have embraced the digital environment and are fed into Web pages. This is why brands are transforming at a decent time and this influx of marketing has gained momentum. Yes, brands need a lot of money for promotion, but the best part is influencing e-commerce marketing returns in the form of sales growth, so that's obviously worth it.

Freeskout is an influencer marketing platform that believes in building relations with brands and influencers. 

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Tips for developing effective marketing strategies

In 2022, businesses will earn $5.78 for every dollar spent on influencer marketing. To maintain such an impressive ROI, consider these influencer marketing tips: 

Plan and create an organized influencer marketing strategy with budget and timeline. 

Find influencers with an audience that matches your ideal target market, including their preferred social media platforms, age groups, and demographic attributes. 

Finalize how you will contact influencers, either directly or with the support of an influencer marketing agency. 

Decide on a campaign of influencers and goals that align with your mutual agreement. 

Monitor the progress of the influencer marketing campaign to keep it aligned with product launch or promotion dates. 

If you want to know more about influencer marketing, follow Freeskout on all social media platforms or you can visit our website!

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All about Influencer Marketing

Influencer marketing is an outstanding form of online marketing. It implicates various brands to operate influencers on digital platforms to promote their products and services.  To build up a better brand recognition brands work with these influencers. Brands can connect to the people who follow them on social media platforms. This is the most authentic way to find potential customers in real-time with good results. Thus, influencer marketing is reliable for targeting young heads and building brand awareness among them.

Who are influencers?

Influencers are people who have made a good connection with people online and built a loyal following. They have the ability to influence people through the content they create. They can drive a conversation around any topic and engage with a lot of people who acknowledge their words and actions. Influencers might not know about your company but still, hold the power to control the sect of the audience critical for your business. They have certain strengths that affect the buying opinions and people. People agree with their viewpoints depending on the niche they particularly are a part of. Influencers can instruct, engage and affect a whole lot of people. 

Influencer Marketing Entails

Reviewing products on various social media platforms

The videos of dispatching items.

Product remark in the content ( direct or indirect mention by influencers)

Sharing various brand campaigns and new

 launches

Using influencers to provide unique coupon codes to offer great deals to customers 

Employing influencers to regulate brand campaigns

Giveaways via influencer's page 

Inviting influencers to events for brand promotions

Putting forth influencers for content creation of videos, posts and social media ads for brands

Influencer Marketing ensures that influencers uphold delivering the motto of your brand. They are the trendsetters and audiences look forward to their content.

Influencers assure sharing of user-generated content for your brand that extracts solutions for marketing propaganda.  There are innumerable ways for brands and influencers to unite for giving promising collaborations through unique content.

Through Influencer marketing campaigns brands partner with social media personalities to leverage the reaction from the normal audience unaware of the brand name and acquire the set goals. Influencer marketing is predicted to reach $22.3 billion by 2024. If you're still thinking roughly about it. Well, you should definitely read more.

 Reasons to go for Influencer Marketing Now 

One of the strong points of considering influencer marketing for your brand is that it is unusual from traditional marketing. The brand does not have to speak about it directly rather it can use a set of people carrying their word of mouth digitally. 

It is a great way to catch the attention of young people. As youngsters generally skip watching television and reading printed articles. They go through social media pages and gather all the news using their mobile phones.

It is surely better than the regular mode of advertising in today's world. 

Influencers make sure of creating conversations about the brand online, making it more authentic and productive at the same time.

84% of marketers believe it to be the most effective way for any brand denomination.

Eventually, content is supreme. Influencer marketing can upscale the flow of your content marketing through their social media channels.

Now, since you know the reasons to go for influencer marketing. To get started, you need to find the right influencers for your brand. Freeskout is an ecosystem that helps you discover, chat and connect with influencers. So what are waiting for contact us now and visit our website to know more? You can keep a watch on us by following us on all social media handles so that you get notified every time we post something online.