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Is influencer marketing the future of LinkedIn?

Photo by Tima Miroshnichenko: https://www.pexels.com/photo/hands-holding-a-smartphone-with-data-on-screen-7567443/

In recent years, influencer marketing has been gaining popularity as a marketing strategy for various social media platforms. However, the question is, will influencer marketing be the future of LinkedIn? In today's social media-driven world, influencer marketing has become an increasingly popular marketing strategy for brands across the world. With its ability to connect with a wider audience, influencer marketing has become an essential tool for many businesses looking to increase their online presence.

However, the question remains, is influencer marketing the future of LinkedIn? In this blog post, we will delve deeper into this topic and discuss the advantages and disadvantages of using influencer marketing on LinkedIn.

Understanding Influencer Marketing

Photo by Kindel Media: https://www.pexels.com/photo/people-in-the-office-discussing-a-project-7688336/

Influencer marketing is a form of marketing that involves partnering with individuals who have a significant following on social media platforms. Influencers are typically experts in a specific industry or have a large social media presence that they leverage to promote brands and products to their audience. By partnering with influencers, businesses can reach a larger audience, increase their brand awareness, and promote their products or services in a more authentic and engaging way. Influencer marketing can take various forms, including sponsored posts, product reviews, and social media takeovers.

One of the main benefits of influencer marketing is its ability to reach a targeted audience. Influencers typically have a specific niche or audience that they cater to, making it easier for businesses to target specific demographics. Additionally, influencer marketing can be a cost-effective strategy compared to traditional advertising, as businesses can work with micro-influencers who have a smaller following but offer more targeted and engaged audiences. In conclusion, influencer marketing is an effective strategy for businesses looking to build brand awareness, reach a targeted audience, and promote their products or services in an authentic and engaging way.

Advantages of Influencer Marketing on LinkedIn

Photo by Karolina Grabowska: https://www.pexels.com/photo/man-using-macbook-5882683/

Influencer marketing on LinkedIn can provide several benefits to businesses. Here are some of the advantages of using influencer marketing on LinkedIn:

a) Increased Brand Awareness: Partnering with influential individuals on LinkedIn can increase your brand's visibility and reach. With an engaged audience, influencers can expose your brand to potential customers who may not have otherwise heard of your business.

b) Targeted Audience: Influencer marketing on LinkedIn can help businesses reach a specific audience based on their interests, job title, and industry. This targeted approach can lead to higher engagement and conversion rates.

c) Thought Leadership: Partnering with influencers who are experts in your industry can help position your brand as a thought leader. Sharing content and insights from industry influencers can help establish your brand as an authority in your field.

d) Increased Engagement: Influencers can help increase engagement on LinkedIn by creating content that resonates with their audience. This increased engagement can lead to more likes, comments, and shares of your brand's content.

e) Cost-Effective: Influencer marketing on LinkedIn can be a cost-effective way to reach a wider audience. Unlike traditional advertising, which can be expensive, partnering with an influencer on LinkedIn can provide a cost-effective way to promote your brand.

Conclusion

Influencer marketing has the potential to be the future of LinkedIn because it allows businesses to reach a targeted audience and establish thought leadership. By partnering with influencers on LinkedIn, businesses can increase their visibility and brand awareness among potential customers who may not have heard of them otherwise. Influencers with a large and engaged following can expose a brand to a wider audience, leading to higher engagement and conversion rates. 

Additionally, partnering with an influencer who is an expert in a specific industry can position a brand as a thought leader in that field, building trust and credibility with potential customers. LinkedIn's focus on professional networking and career development also creates a unique opportunity for businesses to promote their brand to a specific audience, leading to more targeted engagement and a higher return on investment.

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Checkout this new look of freeskout

Freeskout's rebranding represents a significant milestone for the company, reflecting its growth and evolution over the years. The company is thrilled to announce this new chapter in its journey, which is marked by a refreshed perspective and innovative strategies. The rebranding is expected to benefit the brand and offer new business opportunities for influencers. 

Tagline

As a leading influencer marketing platform, Freeskout is committed to providing comprehensive and holistic solutions for its clients. The company's new tagline, "360 degree influencer marketing platform," embodies this commitment, reflecting its dedication to delivering end-to-end solutions that enable clients to maximize their influencer campaigns' impact. 

Colour-Pallette

Freeskout is also thrilled to unveil its new brand colors, Viva magenta, a vibrant shade that symbolizes support, inspiration, harmony, balance, and rationality. This color not only represents the brand's vision and values but also the color of the year 2023. The new look is expected to refresh and energize Freeskout's brand identity, setting the stage for exciting growth and development.

Font

Futura was chosen to be the font for this rebranding. Futura is distinct from other fonts due to its originality and adaptability. Although it was created using a modern philosophical paradigm, its geometric form also manages to balance the characters' wit and elegance. Its elegant philosophy also makes it perfect for the rebranding.

Conclusion

Freeskout's rebranding represents an exciting new chapter in our journey, and we are confident that it will position us as a leader in the industry. We look forward to exploring new business opportunities, expanding our reach, and continuing to provide innovative and effective influencer marketing solutions for our clients. At Freeskout, we understand the power of influencer marketing and its ability to help brands reach their target audiences authentically and effectively. As such, we remain committed to delivering authentic and engaging content that resonates with our clients' target audiences. 

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Freeeskout New Logo

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The Top Five Ways To Use Influencer Marketing For Brand Awareness

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How to Create a Viral Valentine's Day Marketing Campaign

Valentine's Day is quickly approaching, and romance is in the air! If you're a business owner, it's time to consider how you might develop a viral marketing strategy that can popularise your name.

On Valentine's Day, it might be challenging to stand out from the crowd due to the intense competition. But rest assured that we have you covered. We'll give our best advice for developing a Valentine's Day marketing plan that will get people talking in this article.

1. Start Early: 

The key to a great Valentine's Day marketing campaign is to start as early as possible. You can promote your campaign on social media and make sure you have all the materials, such as posts, creatives, and promotional videos. This way, you can ensure that your message is heard and that your audience begins to engage with your campaign early on.

 2. Create a hashtag and use it everywhere.

Creating a catchy hashtag is a great way to get your campaign noticed and generate some buzz. You can use it on social media, your website, and in any other marketing materials you use. It's also a great way to get your audience involved, as they can start using the hashtag to share their experiences with your brand. 

3. Make a video that warms hearts.

Video content is a highly effective way of connecting with your audience and warming their hearts this Valentine's Day. Create a heartfelt video that conveys your message and evokes emotion; this could be anything from thanking your fans for their loyalty to showcasing the people behind your business. Using video content is a great way to show the human side of your brand and really make an impact.

4. Giveaways are always popular:

Who doesn't love a freebie? Consider hosting a giveaway on social media to draw attention to your Valentine's Day campaign. This could be anything from a free product to a discount voucher—just make sure it's something that's relevant and will benefit your target audience. Creating a giveaway is a great way to get people excited about your campaign and encourage them to spread the word. Plus, it's a great way to grow your following and reward those who are loyal to your brand.

 5. Participate in Local Events:

Don't forget to make the most of local events and activities. Partner up with a local event or charity and use it as an opportunity to promote your Valentine's Day campaign. This will ensure that your message reaches a wide audience and allow you to create a stronger bond with your local community.

 6. Plan ahead of time and be creative:

Keep your Valentine's Day advertising campaign moving. Consider ways to make it interesting and novel, and don't be reluctant to try out new concepts. Your campaign will be successful and produce a lot of engagement if you plan ahead and come up with original concepts.

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Shadowbanned on Instagram: Why Brands Should Care About Their Visibility

Photo by Yan Krukau:

Social media is a powerful tool for businesses and individuals to connect with their audiences, and Instagram is one of the most popular platforms in the world. However, Instagram shadowbans can affect how your content is shown to your followers and others, leading to a significant decrease in engagement and reach. In this article, we will explain what an Instagram shadowban is, how to test for it, and how to prevent it.

What is an Instagram Shadowban?

An Instagram shadowban is a type of Instagram account restriction that prevents your content from being seen by a large audience. It means that your content won't appear in hashtag feeds, and your account may not show up in search results, making it difficult for people to discover your content. Shadowbans are usually temporary and can last for a few days to several weeks.

Instagram shadowbans accounts that violate the platform's community guidelines. These guidelines include posting offensive or inappropriate content, using banned hashtags, and excessively using automation tools. Instagram also flags accounts that have been reported for spamming, buying followers or likes, or using engagement pods to manipulate their engagement rates.

How is it Harmful for my brand?

Shadowbanning can harm a brand's reputation and visibility on Instagram as it limits the reach of their posts to their followers and reduces their chances of reaching a new audience. It can also decrease engagement on their posts, leading to fewer likes, comments, and shares, which can hurt their chances of gaining new followers and potential customers.

Furthermore, shadowbanning can negatively impact a brand's social media strategy by disrupting their content distribution and engagement metrics. This can make it difficult for them to measure their social media ROI, leading to a potential waste of time and resources.

Brands should care about Instagram shadowban and take necessary precautions to avoid it. This can include following Instagram's community guidelines and avoiding using banned hashtags or posting inappropriate content. Additionally, brands can utilize analytics tools to monitor their engagement metrics and detect any changes that could be caused by shadowbanning.

Instagram Shadowban Test

Photo by Brett Jordan: 

To check if your account has been shadowbanned, ask a friend or another Instagram account to search for your profile using the hashtags that you normally use. If your posts do not show up under those hashtags, then there's a high chance that your account has been shadowbanned.

If you suspect that your account has been shadowbanned, you can use Instagram shadowban test websites. These tools allow you to check if your account has been restricted and suggest ways to fix it.

Check your hashtag pages.

One of the best ways to check if you have been shadowbanned is by looking at the hashtags you normally use. If your posts don't appear under those hashtags, then there's a high probability that you've been shadowbanned.

Check Instagram Insights.

You can use Instagram Insights to check if your account has been shadowbanned. Go to the "Content" section of your Insights and look for any changes in your engagement rates, reach, or impressions. If you see a significant decrease in any of these metrics, it could be a sign that your account has been shadowbanned.

Quickest way to Fix an Instagram Shadowban

Even if your Instagram account is affected by the shadow ban, partnering with popular social media influencers can still be beneficial for your brand. By leveraging their large following, you can potentially drive more traffic to your website or increase sales.

While the shadow ban may limit your reach on the platform, you can still tap into the influencer's audience by creating compelling content that resonates with their followers. This can include sponsored posts, product reviews, or even collaborations that showcase your brand in a positive light. By investing in influencer marketing, you can increase your visibility on the platform and reach new audiences that you may not have been able to reach on your own.

Moreover, influencer marketing can help you to build trust and credibility with your target audience. When a popular influencer endorses your brand, it can create a sense of authority and credibility that can be difficult to achieve through other marketing channels. This can help to establish your brand as a leader in your industry and increase brand loyalty among your target audience.

Influencer Marketing for Increased Visibility

Influencer marketing has become one of the most effective strategies for brands to increase their visibility and reach a wider audience. It involves partnering with influential people who have a large following on social media platforms, such as Instagram, YouTube, and TikTok, to promote a brand's products or services. By working with these influencers, brands can tap into their engaged following, which can lead to increased brand awareness and ultimately, more sales.

One of the main benefits of influencer marketing is that it allows brands to create relatable content that resonates with their target audience. Influencers are known for their ability to create engaging content that speaks to their followers, which can be leveraged by brands to promote their products in an organic way. By partnering with the right influencers, brands can create content that is both authentic and relatable, helping to improve their credibility within a particular niche.

Along with creating engaging content, influencer marketing can also help to improve a brand's credibility within a particular niche. By working with influencers who are experts in a particular field, brands can tap into their knowledge and expertise, which can help to position them as a trusted authority within that niche. This can be especially beneficial for brands that are just starting out and are looking to establish themselves as a leader in their industry.

Influencer marketing is a powerful tool that can help brands to increase their visibility, improve their credibility, and ultimately, drive more sales. By partnering with the right influencers, brands can create engaging content that resonates with their target audience and helps them to achieve their marketing objectives.

Conclusion

Photo by Brian Ramirez: 

While shadow banning may limit your reach on Instagram, it doesn't have to limit your marketing efforts. By partnering with popular social media influencers, you can still reach your target audience and potentially drive more traffic to your website or increase sales. Influencer marketing can help you to build trust and credibility with your audience, and increase your visibility on the platform.

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Freeskout announces Rebranding!

Freeskout's rebranding represents a significant milestone for the company, reflecting its growth and evolution over the years. The company is thrilled to announce this new chapter in its journey, which is marked by a refreshed perspective and innovative strategies. The rebranding is expected to benefit the brand and offer new business opportunities for influencers. 

Tagline

As a leading influencer marketing platform, Freeskout is committed to providing comprehensive and holistic solutions for its clients. The company's new tagline, "360 degree influencer marketing platform," embodies this commitment, reflecting its dedication to delivering end-to-end solutions that enable clients to maximize their influencer campaigns' impact. 

Colour-Pallette

Freeskout is also thrilled to unveil its new brand colors, Viva magenta, a vibrant shade that symbolizes support, inspiration, harmony, balance, and rationality. This color not only represents the brand's vision and values but also the color of the year 2023. The new look is expected to refresh and energize Freeskout's brand identity, setting the stage for exciting growth and development.

Font

Futura was chosen to be the font for this rebranding. Futura is distinct from other fonts due to its originality and adaptability. Although it was created using a modern philosophical paradigm, its geometric form also manages to balance the characters' wit and elegance. Its elegant philosophy also makes it perfect for the rebranding.

Conclusion

Freeskout's rebranding represents an exciting new chapter in our journey, and we are confident that it will position us as a leader in the industry. We look forward to exploring new business opportunities, expanding our reach, and continuing to provide innovative and effective influencer marketing solutions for our clients. At Freeskout, we understand the power of influencer marketing and its ability to help brands reach their target audiences authentically and effectively. As such, we remain committed to delivering authentic and engaging content that resonates with our clients' target audiences. 

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The dive into the influencer marketing industry - Freeskout

Influencer marketing is that component of digital advertising that is now going upward and forward. Leading influencers on social media such as Instagram and YouTube are employed by some of the biggest industries in the world to reach new consumers and improve their brand identity.

Freeskout, an online Influencer marketing platform with AI-driven solutions, has raised INR 4 crore in the seed round. Founded in 2020 by Lakshay Bhambani, Ashish Bhambani, and Shashank Sehrawat. They started with a team of 5, and by mid-2022, they were a team of 250+. Freeskout has beefed up its presence as a critical stakeholder in the $10+ B influencer marketing sector. The company rose from INR 1 Lakh to INR 1.5 Crore MRR within a year. Freeskout's free-to-use mobile application connects over 3,50,000 influencers with 1000+ brands across various industries. 

The Delhi-based startup has partnered with Wow skin science, Sugar Cosmetics, The Ayurveda company, Mcaffeine, Nykaa, Country Delight, Belief Cosmetics, LA girl, and many other brands to further boost its reach.

The company's vision is to create a platform for building relationships between brands and influencers. Freeskout app is where exciting brands can connect with unique creators to curate authentic content. The team works around the clock to deliver what it promises to the brand and influencers. 

That is why with their dedication to being the best in the industry, freeskout accumulated a 10X growth rate YOY (year-on-year) and is working to reach an MRR of INR 20 Crores within the next 2 years. 

Freeskout provides influencer discovery tools for brands, and massive searchable databases of potential influencers, using intelligent algorithms which make them stand out in the industry. With their in-house team of creatives, strategists, and project managers, freeskout take care of everything. Unlike other influencer marketing platforms, they offer an extremely personal service. Freeskout works with your brand from the very start and continues the relationship after the campaign is over by providing data-driven insights. 

If you are a brand looking to grow and partner with the best influencers without worrying. Freeskout is your one-stop destination. Freeskout can be your ally and help you quickly achieve your marketing goals. 

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Influencer marketing trends

Historically, there was a clear cultural code associated with marketing certain types of fashion or lifestyle brands, and then followed a certain level of fame that resulted from being a star or celebrity. has a Bollywood background. This concept is disappearing as the desire for influencers becomes much greater. What they wear, which fashion weeks they attend in Europe and which brands in India they promote through their social media. Influencers grace the covers of fashion and lifestyle magazines and have been the faces of many brands over the past decade. The idea of ​​marketing has completely changed - they look like normal people and yet have the power of the internet like famous celebrities. Metaverse inherently increases the price of the experience on social media platforms. More features will definitely enhance our experience through the various mechanisms like NFTs, cryptocurrency and digital blockchain. In particular, it is a decentralised or distributed database used as a ledger or ledger of transactions. It can no longer be denied that Internet users are increasingly participating in this method that could be the future of the digital economy, so the community of influencers are the people who will lead these segments by making everything visible on the screen. Whether it's fashion, lifestyle or travel and luxury, influencers are today's and tomorrow's trendsetters and game changers. And here we break down some fundamental trends making the rounds from social media influencers. Geography-Driven Influencer Marketing Rules and Key Practices Driving 

Fulfillment Today. The content is decisive Audio content as in podcasts, video contact as in roles or interactions, and written content as in captions, summaries and product previews. The content has become a leading guide. For brands or services, whatever one is trying to promote, authentic content with its intentions and effective results, including step-by-step demonstrations, is what needs to be mastered. The influencer industry is not limited by rules as long as it provides valuable insight. This new ecosystem means less research and more exposure for brands to gain visibility. Many brands have lost huge sums because they failed in their marketing strategies and turned to the creator ecosystem because it reaches their target customers faster and leaves a personal touch through influencers. The people who follow them definitely believe in what they support. Storytelling with products When a product from a particular brand has a history of cultural values ​​or strong intentions to make this planet or environmental space more self-sufficient, it leaves a specific idea through an image you create in your follower's vision. Old brands can cherish the legacy of their heritage, while young and new companies can keep their environmental efforts intact. Clarity of performance, consistency and cultural history generally assures the consumer of its veracity. while intentions for the future will provide a clear picture for new companies to seek support to create growth. It all depends on how influencers project what they show on screen. Get basics but key factors that will help you reach your goal without the growing pain online and the side effects of huge comparisons. The relationship between social platforms and businesses has changed recently. As screen time increases for the average shopper, shoppable content and direct payments flow quickly. Disregarding important regulatory guidelines for privacy and accepting cookies will have a greater impact on tracking consumer behaviour and engagement going forward. When augmented reality is about to get its big facelift. Deciding to go in the right direction will take an hour for all influencers from different walks of life.

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Influencer Marketing Is Suitable for any Business

Influencers are usually experts in their field, e.g. Health, fitness, travel, cooking, beauty, business, technology, science, etc. No matter your size and industry, there's always room for everyone, as long as you identify the influencers that best fit your needs. Companies could use various influencer marketing strategies to effectively communicate and collaborate with influencers. For example, a low-cost optimised strategy is more suitable for small businesses. At the same time, a comprehensive plan that requires more investment to work with celebrities or other licensed brands is a better choice for larger companies. For example, a sportswear brand partners with @sydneyloveleigh, an Instagram influencer who shares daily health, fitness and travel content. She is a micro-influencer with 21.4k followers. As Sydney's lifestyle and fanbase fit perfectly with Nuxactive's brand image and goals, it became a great fit for Nuxactive's influencer marketing campaign. A relatively modest following of 21.4k people in this space but a relatively high retention rate helps a business build personal relationships with its target customers. 

For its part, Hugo Boss (BOSS), a German luxury fashion house, decided to join forces with Chris Hemsworth, a celebrity with 42.5 million followers on Instagram. Thanks to years of partnership with Chris and his role as brand ambassador, BOSS has been able to promote its wide range of products, from clothing and accessories to shoes and fragrances. When Chris shares photos of himself wearing BOSS suits, it gets in the minds of his followers and potential customers that if they want to be a gentleman like Chris Hemsworth, they have to wear BOSS products. 

With the rapid development of social media and word of mouth, influencer marketing is becoming more and more popular for brands. By fully understanding what influencer marketing is, how it works, and what it pays off, you'll gain deep insight into one of the most popular marketing methods of the future. Influencers provide you with an ideal opportunity to meet new customers, increase your brand awareness and increase conversions through their daily engaging content and unlimited sharing potential from their fans. 

By choosing the most suitable influencers and developing an effective influencer marketing strategy, you will be able to leverage your social media marketing campaigns to a different level, especially startup brands who have been struggling to gain traction.

Understanding how fast influencer marketing can achieve your online goals and then applying it to your other campaigns will get more results.

Influencer marketing returns more than it costs you, as long as you can see its potential and collaborate with the right influencers in an effective digital marketing strategy.

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Influential marketing trends

Influential marketing trends

If businesses want to embrace influencer marketing, they will need to stay updated with the latest trends in influencer marketing. So, let’s take a look at the influencer marketing trends that are set to boom in 2022: Video Marketing: Consumers prefer more engaging audiovisual content. Video and podcast content is expected to increase in 2022, while sponsored posts are expected to decrease. 

CGI Influencers : Computer generated imagery (CGI) influencers are growing in popularity. Take a look at famous CGI influencer Lil Michaela, who has three million Instagram followers and has collaborated with Prada and Diesel. 

Instagram Influencer Marketing - In addition to having 1.3 billion users, Instagram also has the most engaged audience. No wonder 29% of marketers spend their advertising dollars here. Influencers also prefer to use Instagram over other channels for their marketing campaigns. 

YouTube Influencer Marketing: YouTube may be a passive experience, but it is the second most visited site in the world. It also reaches disproportionately high numbers of millennials and Generation Z and builds massive trust and credibility. 

TikTok Influencer Marketing : With a 70% engagement rate and over 1 billion monthly active users, marketers should have powerful influencer marketing on TikTok strategy. Brands can partner with TikTok creators to tap into niche communities, drive sales, and generate viral campaigns.

Influencer marketing tools: Many brands opt for an influencer marketing agency to partner with influencers, while others prefer doing it themselves. Influencer discovery platforms such as Freeskout reduce the time and resources required to seek out best-fit influencers for your brand.