#I CAN Network Ltd (Facebook)

[my-autism-adhd-blog]

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I CAN Network Ltd

[analyzer-r]

CKBW-FM

"The sound of the South Shore"

Moving onto a larger station which nonetheless carries on the tradition established so far on this blog of radio stations not chasing after "popular" music or trends, this is CKBW-FM. (This trend will be broken in due time). Getting right into things across the ocean, as I learned when listening live, CKBW is a commercial radio station owned and operated as part of a network by Acadia Broadcasting. It's located and broadcasts in Nova Scotia, Canada, but also broadcasts on different frequencies to Bridgewater and Shelburne nearby. Its formatting is that of a classic hits-dedicated adult station, aimed at a target audience likely to be 50+, especially with how old some of the songs played can be (as will be detailed later). CKBW brands itself as playing classic hits from the 70's, 80's and 90's, further supporting this. It was established all the way back in 1947 and is still running today, hinting at a loyal following and a level of success codified by their 19K following on Facebook.

CKBW has an online presence with their own website, as well as accounts on Twitter and Facebook, though they do not post especially often on either. The website updates with local news from the Nova Scotia area pretty often, showing that the radio station's scope extends beyond just their radio broadcasts.

This focus on Nova Scotia exists within the actual show itself, so let's get into show structure. I listened to CKBW on Tuesday 26 December 2023, between 2-3PM AST, and was treated to the drivetime show with "Drive Home with John Wiles". Presenter John Wiles had several links sprinkled throughout the show about a minute long each, but he had a way of packing a lot of info or content into each link despite the shortened time. These links were either conversational, posing various questions to viewers that could be answered by texting in, or featured talk about whatever is topical at the time- in this instance, of course, subjects surrounding Christmas and the upcoming new year. The branding of the show as a classic hits station comes through quite effectively- every tune I listened to, be it Take on Me by A-ha (1985), Doesn't really matter by Platinum Blonde (1983), Dream On by Aerosmith (1973) or Two Princes by Spin Doctors (1991) were hit tunes that came out between 1970 and 2000, exactly as advertised by the station itself. It stays true to its principles without variation, and does have some Canadian music artists (like aforementioned Platinum Blonde) included.

Despite not all the artists played on the station being Canadian, CKBW still manages to retain a local feel due to regularly featuring weather updates for the Nova Scotia area quarterly across the hour, and advertisements on the station regularly feature businesses in the area as well such as Nova Scotia Building Supplies.

Given CKBW is, according to its slogan, The Sound of the South Shore, it's good to see that despite sticking to the classic hits format, it still finds time to live up to that slogan and be helpful to the locals of the South Shore area (of which Nova Scotia is a part). I personally found the show to be engaging, with the presenter's banter between links to be entertaining, helping to keep the show going without monotony, and I find the station's music selection is very good at recalling a sense of nostalgia for older songs, no doubt a deliberate effect CKBW wishes to invoke from its stated adult audiences.

So all this in mind, it's clear to me why CKBW has lasted as long as it has. Its music selection, focus on local content for adverts and weather and fun short-but-sweet links between songs all combine to create a perfect formula for success. If you want to try this formula for yourself, you can find CKBW and listen via their website here:

References:

Castlensbs.com (Date N/A) Welcome to Chester Building Supplies Ltd.& Nova Scotia Building Supplies (1982) Ltd. [Online] Available at: http://castlensbs.com [Accessed 26/12/2023]

ckbw.ca (Date N/A) CKBW [Online] Available at: https://www.ckbw.ca [Accessed 26/12/2023]

facebook.com (Date N/A) CKBW South Shore Radio [Online] Available at: https://www.facebook.com/CKBWRadio/ [Accessed 26/12/2023]

wikipedia.org (Last edited 31/9/2022) CKBW-FM [Online] Available at: https://en.wikipedia.org/wiki/CKBW-FM [Accessed 26/12/2023]

[pnqkhanh]

Week 7: Digital Citizenship and Health Education: Body Modification on Visual Social Media

Body modification is currently highly popular on social networking platforms such as Facebook, Instagram, and Tiktok for a variety of reasons such as advertising companies, clothes, or oneself. Celebrities may readily draw the engagement and interest of their followers, increasing their worth through advertising deals and being the face of the company. Furthermore, regular individuals who want to be renowned can modify their bodies in the most ideal way possible in order to become famous.

However, this has unintentionally put pressure on other types of content makers, such as cuisine, travel, and education. They are under pressure to modify their bodies because they would have low self-esteem if they did not have a body that their followers like. However, this is extremely detrimental to the future of clean content makers like them. According to Duffy & Meisner, in order to surrender to the platforms perceived expectations and desires, as imposed by algorithms and other visibility mechanisms, creators must orient themselves towards production and promotion tactics that will likely make them acceptable for mass consumption. As a result of public pressure, there have been examples of cosmetic surgery to attract attention and boost attractiveness to their content

Because it appears in  social media so it misleads individuals in the community, particularly girls and women. Because they want to be flawless themselves after seeing the perfect bodies presented by celebrity and influencer, thus they will try to look as same as them by poor weight loss or cosmetic surgery. However, they are unaware that it is damaging to their health, particularly for females, and that it may impact their capacity to have children later in life. According to Tiggernann, 2022, exposure to digitally changed photographs resulted to increased body dissatisfaction in adolescent females compared to the original photos in girls who have a strong predisposition to make social comparisons.

Nowadays, social networks are expanding, making it easier to acquire beauty content, so an increasing number of individuals aspire to become beautiful and ideal in everyone's eyes by undergoing cosmetic surgery and changing his physique. However, because they might have unexpected repercussions, families and schools should offer the required knowledge to enhance body modification awareness. Young people, in particular, must be aware of what is true and what is fake in order to promote positive and oppose harmful things on social media.

References:

Burnette, C Blair, Melissa A Kwitowski and Suzanne E Mazzeo, ‘“I Don’t Need People to Tell Me I’m Pretty on Social Media:” A Qualitative Study of Social Media and Body Image in Early Adolescent Girls’ (2017) 23 Body image 114

Duffy, BE & Meisner, C 2022, "Platform governance at the margins: Social media creators" experiences with algorithmic (in)visibility’, Media, culture & society, vol. 45, no. 2, pp. 1-17.

Tiggemann, M 2022, "Digital modification and body image on social media: Disclaimer labels, captions, hashtags, and comments", Body image, vol. 41, Elsevier Ltd, Netherlands, pp. 172–180.

[ozbiztech]

10 Effective Ways to Ecommerce Web Design in 2023

Ecommerce Web Design has become a vital element in the success of an online business. In 2023, there are a few key strategies that can help you create a compelling ecommerce web design to increase sales and customer satisfaction. Here we will discuss 10 effective ways to ecommerce web design Sydney in 2023.

Set Targeted Pricing: Pricing is a critical component in the success of any ecommerce website. Setting targeted pricing can help you increase your revenue and customer base. By understanding the market and your customer’s purchasing behavior, you can set competitive prices to attract more customers.

  Build an Email List: Building an email list is an essential part of ecommerce web design. By collecting the email addresses of your website visitors, you can create a marketing channel to communicate with them directly. Email marketing campaigns can help you increase sales, build customer loyalty, and drive traffic to your website.

Create Promotional Campaigns for Different Social Networks: Social media has become a popular platform for businesses to promote their products and services. By creating promotional campaigns for different social networks, you can target specific customer groups, increase brand awareness, and generate more sales.

  Use Scarcity to Get People to Act: Scarcity is a psychological trigger that can help you increase sales. A sense of urgency can motivate customers to act and make a purchase. Limited-time offers, exclusive deals, and low stock alerts are some of the ways to use scarcity in your e-commerce web design.

  Create a Money-Back Guarantee: A money-back guarantee is a powerful way to build trust and confidence in your customers. It shows that you stand behind your products and services, and you are willing to take the risk for your customers. A clear and concise money-back guarantee policy can help you increase sales and reduce cart abandonment rates.

  Establish Trust by Offering Social Proof: Social proof is a powerful way to establish trust and credibility in your customers. Customer reviews, testimonials, and social media mentions are some of the ways to showcase social proof in your ecommerce web design. It can help you increase customer loyalty, reduce bounce rates, and increase sales.

  Use Paid Traffic to Promote Your Sales: Paid traffic is a popular way to promote your sales and reach new customers. Facebook, Twitter, and Instagram are some of the popular platforms to run paid advertising campaigns. By targeting specific customer groups, you can increase the effectiveness of your advertising campaigns and generate more sales.

  Start Upselling: Upselling is a sales technique to offer higher-priced products or services to your customers. By presenting relevant and valuable upsell offers, you can increase your revenue per customer and improve your customer satisfaction. A well-designed upselling strategy can help you increase sales and build customer loyalty.

    Revise Your Checkout Process: The checkout process is a critical component of ecommerce web design. A smooth and seamless checkout process can help you reduce cart abandonment rates and increase customer satisfaction. By simplifying the checkout process, removing unnecessary steps, and offering multiple payment options, you can improve your ecommerce web design and increase sales.

  Offer Multiple Payment Options: Offering multiple payment options can help you increase customer satisfaction and reduce cart abandonment rates. By offering popular payment methods such as credit cards, PayPal, and Apple Pay, you can cater to different customer preferences and increase your sales.

Conclusion

E-commerce web design in 2023 requires a holistic approach to create a compelling and effective online store. By implementing the above-mentioned strategies, you can increase your revenue, customer satisfaction, and brand awareness. At Ozbiztech Pty Ltd, we specialize in ecommerce website design in Sydney and web development in Sydney. Contact us to learn more about how we can help you create a successful ecommerce website design in Australia.

Source page

[notaverycreativenamebutthatsokay]

Week 3 - Tumblr Case Study

Social media has become incredibly varied in both what the types of platforms are used for and also in the way that people use social media to communicate their stories and messages with the world, ‘and it is this rise and widespread societal acceptance of social media has ‘revolutionized the very structure of the public sphere. With the internet, a virtually unlimited number of news sites and forums for discussion have emerged’ (Brundidge, J 2010 pp.680)’. Which leads into our case study of Tumblr. Tumblr itself is a more niche form of social media, only averaging around 292 million visitors per month, struggling to even come close to the monthly active user numbers of platforms such as Facebook or Instagram.

Interestingly it may be the smaller community of Tumblr users that gives the site its appeal. Notably this can be seen in the case study of the hashtag ‘Body Positivity’. The use of this hashtag and what users post is an example of ‘Digital activism, and is in many ways a combination of approaches towards protesting,visibility, mobilization of different groups of people’ (Hutchinson J 2021 pp.37). This hashtag can be found across various platforms, particularly Instagram, Twitter and TikTok. Interestingly, whilst the overall message is the same each platform tumblr has a uniquely tumblr way of presenting the content surrounding this hashtag. ‘Often body-related hashtags tend to lead to individuals self-objectifying and becoming more critical, regardless of the good intentions behind the hashtag’ (Reif A, Miller I & Taddicken M 2022 pp.6). In a way, Tumblr users seek to lessen the self-criticism by more often featuring self-drawn artwork of themselves or original pieces of artwork they create in order to create more inclusive imagery in comparison to other social media sites.

References:

Brundidge, J 2010, ‘Encountering “Difference” in the Contemporary Public Sphere: The Contribution of the Internet to the Heterogeneity of Political Discussion Networks’, Journal of communication, vol. 60, no. 4, Blackwell Publishing Ltd, Oxford, UK, pp. 680–700.

https://cloudincome.com/tumblr-statistics/ 

Jonathon Hutchinson (2021) Micro-platformization for digital activism on social media, Information, Communication & Society, 24:1, 35-51

Reif A, Miller I & Taddicken M 2022 pp.6

[atlanticcanada]

Love TikTok? Can't go without Twitter? How to handle social media security risks

Maritimers who use social media platforms have plenty to think about after Ottawa announced it's banning the popular video-sharing app TikTok from government-issued devices.

The move comes after similar bans in the U.S. and the European Union, following concerns the China-based company which owns TikTok -- ByteDance Ltd. -- may be compelled to hand over user data to the Chinese government for geopolitical interests.

“I personally love TikTok,” says Haligonian Beth Smith. “But I’m not sure [about] the policies that govern it.”

“If it’s on a government phone, it's government business, if it's on your phone, it's your business,” adds resident Nancy Smith.

“TikTok’s use of our personal data, makes Facebook look like the nicest kid on the block,” says digital anthropologist Giles Crouch, referring to past revelations involving the Meta platform’s exploitation of data during the 2016 American election campaign.

TikTok is the latest social media application to come under fire for what happens to the data it collects from users.

Last September, a whistleblower from Twitter told U.S. Congress “at least one agent” from China's intelligence service was on Twitter's payroll.

All reasons Crouch says users need to be aware of the larger implications of social media sharing.

“They're getting data on TikTok that tells them how Canadian citizens are thinking and behaving, so they're taking that data and they're using that to manipulate Canadian elections, for example,” explains Crouch, referring to reports the Chinese government attempted to meddle in the 2021 federal election.

Cybersecurity and technology experts say keeping social media accounts secure is important on two fronts.

The first is using up-to-date cybersecurity tools such as secure passwords, anti-viral software, authenticator apps, and VPNs (virtual private networks).

“You can install that on your internet browser,” says Crouch. “Have a VPN, you can have it on your smartphone…. it gives you protection because then they can’t figure out where your computer is or who you are. It gives you a degree of anonymity.”

Adrianus Warmenhoven, a cybersecurity advisor for NordVPN, agrees those tools are important but recommends a second layer of protection. He says that involves users asking themselves just how much information they should share online.

“You're sending out a lot of information about your digital persona,” he says. “Most people should just take a conscious decision, ‘do I want to share the things in my house, my location? Do I want to share the people that I meet, or that I have a really well-paying job?’"

Warmenhoven says too many people give too much information, without understanding just what happens to it.

“If I get a [social media] feed that is personalized to me, like TikTok,” he says, “that means there must be someplace on the internet, on a server where there is a really detailed profile of me, otherwise that feed would not be that perfect.”

Warmenhoven doesn’t use TikTok himself, and he creates curated “digital personas” for other social media applications.

He also blurs his background on Zoom calls, at a time when he says some software is so good, it can identify a person’s location simply from a timestamp and the strength and direction of the sun.

His advice is to “clean up” digital profiles and online file storage: “Practice digital hygiene, and really understand this is part of your life, it's not something separate, it is you,” he says.

Crouch would like to see federal laws address concerns around where user data is stored and what it is used for.

“There is a new [privacy] law, Bill C-27… They need to enact that law fast. The current law is over 20 years old; it is completely insufficient and offers no protection to citizens.”

“We have to get that law updated,” he says.

Bill C-27, the Digital Charter Implementation Act, is still making its way through Parliament.

from CTV News - Atlantic https://ift.tt/izcRAXM

[wallys-wifi-wireless]

4x4 2.4G&5G wifi6 router QSDK IPQ8072/Support QCN9074/QCN9024 wifi6e card

MT7915/IPQ6000/IPQ6018/IPQ6010/IPQ4019/IPQ4029/IPQ5018/IPQ8072/IPQ8072A/IPQ8074/IPQ8074A/QCN6024/QCN9074/QCN9072/QCN9024/IPQ4018/IPQ4028/AR9223/QCA9880/QCA9882/AR9582/AR9531/AR9344 /AR9342/AX200NGW/QCA9531

Today I will introduce a relatively high-end routerboard from Wallys.

DR8072 V1 is a network SBC based on QualcommIPQ8072A communication processor with two 10GbE interfaces. Of these two interfaces, one is implemented through an SFP chassis and the other is based on an RJ45 connector. In addition, the SBC has four Gigabit Ethernet ports that provide WiFi 6 connectivity (AX3700) with 4×4 MIMO.

In fact, this SBC is based on Qualcomm's AP.HK09 reference design. The board is the same as the DR8072A embedded router board launched by Wallis Communication Technology Co., Ltd. earlier this year, and is also based on the Qualcomm IPQ8072. The big difference is that the DR8072A is equipped with two 2.5 GbE interfaces and WiFi 6 connections.

4x4 2.4G&5G

Interface:

4x 1Gbps Ethernet Port,

1x 10Gbps Ethernet Port

1x 10Gbps SFP

2x USB 3.0 Port

1x JTAG 20 Pin Connector

1x Serial Port 4 Pin Connector

Frequency Range:

2.412~2.472GHz,

5.150~5.825GHz

System Memory:

1x 512MB, DDR4 2400MHz 16-bit interface(RAM can be up to 2GB as optional)

It supports wifi6e card, based on QualcommQCN9074/QCN9024 chip, wifi6e card has three frequency bands, you can choose the appropriate frequency band according to your own project requirements, namely 2.4G&5G&6G. But only single-frequency support.

At present, Wallys engineers are designing a wifi6e card that can support dual-band/tri-band. Let's wait and see, this will be another technological breakthrough.

Let's take a look at the pictures about DR8072 combined with wifi6e card,

You don't have to worry about its heat dissipation at all, it is handled very well.

Interested partners can come to consult at any time.

Commercial processes and communications are all managed utilising wireless technologies, and the number of users, devices and apps are only going to increase.  Therefore, it is essential to have a robust, secure and high performing WiFi solution that is future-proofed, mobile, and scalable.  Not only is business WiFi vital for your workforce and organisation, it is now imperative for visitors to be able to access a secure guest wireless network.

Wallys  has been specializing in product design & manufacturing and delivering superior OEM/ODM services in wireless communications. Dedicated to innovative designs for wireless modules. Customization is also supported, We have 90% of the world market, We're a supplier to Facebook.  (Web:wallystech  com)

Skype/EMAIL/Teams：sales@wallystech.com

WEB:https://www.wallystech.com/

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[my-autism-adhd-blog]

Understanding the Spectrum

I CAN Network Ltd

[analyzer-r]

Hot 102.7FM

"Playing Joburg's Best Old Skool and R&B"

The trend of defying the notion of radio stations pandering to modern music continues, this time in Johannesburg of South Africa with Hot 102.7FM. A relatively new radio station for the area, according to the little "About Us" blurb on their website at the bottom of every page, Hot 102.7FM (or just Hot FM here for convenience's sake) is a commercial radio station broadcasting to the greater Johannesburg area that specializes in broadcasting, according to its slogan, "old skool" tunes- mainly, as you will see, 70's, 80's and 90's music- as well as R&B. The website makes no mention of ownership as part of a network, and the Wikepedia article for the radio station pens its ownership as being under "Hot FM 102.7 (Pty) Ltd", meaning Hot FM is likely an independent organization.

Hot FM has its own litany of social media accounts, and boasts the most impressive social media following on Facebook so far, with around 112k followers. This same Facebook page puts front and center a banner proudly stating the station's achievements as Best Local Radio Station award winner twice in 2022 and 2023, showing Hot FM to be quite popular and successful.

The station's target audience, due to its preference in track selection, is likely to be for older/adult audiences, something that is reinforced on listening to the radio station itself- I listened from between 15:00-16:00PM SAST (South African Standard Time) on Thursday 28th December 2023, and I heard one of their stingers specifically asks, "Do you remember saving Princess Peach in Super Mario?" This is clearly meant to appeal to people who played the first ever Mario game, which came out in 1985!

Link construction is an interesting mix of very short, very quippy links between songs and announcing them, about twenty seconds long, and some longer two-minute links sprinkled throughout. They add a conversational and local feel to the show, talking about things like the atmosphere in Joburg, local festivities, news and competitions, and some of the quainter things like a neighbour snoring so loud, nobody else can sleep. Overall an enjoyable and non-intrusive presence between songs, and in-keeping with what's said on their About page:

Going back to track selection for a moment, I heard tunes such as "Flashdance...What a feeling", a classic that came out in 1983, paired up alongside early tracks from the Black-Eyed Peas, who despite being more prominent in the early 2000's did in fact see their beginnings in the mid 1990's. This is indeed in keeping with the station's own professed specialization, and in general the station kept up a very high standard of production with slick audio editing for the stingers between songs, up to the point of including select clips of what tracks to expect later in the show. Always informing viewers of what to expect and reminding them regularly what your show is all about is an effective means of ensuring they know if they want to stay or not sooner than they normally would.

Overall, I found Hot FM to be a very high-effort, high-production experience, effective in its purpose of being a classic hits-oriented station while adding a little extra content on top of things without feeling like it was detracting from its own format. I enjoyed listening, and clearly many others do as well, judging by follower numbers on Facebook- which makes sense, given Hot FM does a fantastic job of catering to its presumed audience.

You can catch Hot FM for yourself via the following link:

References:

Facebook.com (Date N/A) HOT 102.7 FM [Online] Available at: https://www.facebook.com/HOT102.7FM?_rdc=2&_rdr [Accessed 28/12/2023]

hot1027.co.za (Date N/A) Hot 102.7FM [Online] Available at: https://hot1027.co.za [Accessed 28/12/2023]

Wikipedia.org (Last edited 22/11/2023) Hot 1027 [Online] Available at: https://en.wikipedia.org/wiki/Hot_1027

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Social media is a platform where businesses can raise brand awareness and reach out to potential customers at a fraction of the cost of traditional marketing. The present scenario shows that all the social media platforms give a helping hand for marketing apart from just sharing photos and chatting. Gone are those days when brand marketing was done through television commercials, newspapers, pamphlets. Social media is a huge leap when it comes to marketing. There are a lot of social media platforms like Facebook, Instagram, Twitter, LinkedIn etc.

The days of limiting your media consumption to traditional channels are long gone. Because most businesses have a limited marketing budget, it makes sense to spend it wisely. Social media marketing can be extremely effective and cost-effective. If your clients and prospective customers are on social media, you should be there as well. Most of the businesses lack the time or expertise to manage their own social media marketing campaigns. They would rather work with a social media marketing agency to help them tell their stories on social media. In some cases, this will entail managing corporate social accounts; in others, it will entail social advertising.

With the growth of social networks in recent years, it should come as no surprise that many agencies advertise social media services. There are lot of competition when it comes to social media marketing companies. Not all the agencies shine and can uplift your business. Choose SATHYA as your partners; we are one of the best social media marketing companies. As our team understands the business and branding, we begin a discussion centered on a brief. It could be a marketing campaign, a seasonal holiday, or something in between. We engage in a brief session, employing various techniques to generate unique ideas for various social platforms. We continue to test, measure, and optimize the strategy after which we get ready to launch it.

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There are five key pillars of social media marketing, according to Buffer:What is PPC What is google ads

In this article I am going to tell you what is seo, benefits of seo, what is smm benefit of smm and what is ppc, how ppc can make you super handy profits, and also tell you how you can become expert in seo, smm and ppc with the help of logelite Pvt. Ltd the best digital marketing course in lucknow.

What Is Search Engine Optimization (SEO) ?

Search engine optimization, or SEO, is a collection of techniques for improving the appearance and positioning of web pages in organic search results. Because organic search is the most common way for people to find and access online material, an effective SEO plan is critical for increasing the quality and quantity of visitors to your site.

Why Search Engine Optimization (SEO) Is Important ?

Let's break down our concept of SEO into three elements to better comprehend its value:

Organic Search Result: The unpaid listings on a search engine results page (SERP) that the search engine has concluded are most relevant to the user's query are known as organic search results. Ads (also known as PPC or pay-per-click ads) occupy a large section of many SERPs.

Quality of organic traffic: How relevant the user and their search query are to the information on your site. You can attract all the traffic in the world, but if people come to your site because Google tells them you're an Apple computer resource when you're actually a farmer selling apples, those visitors are likely to depart without converting.

Quantity of organic traffic: the amount of users who find your site through organic search results. Users are considerably more likely to click on search results that appear towards the top of the SERP, therefore it's critical to optimise your SEO strategy to rank relevant pages as high as possible. The more high-quality visitors you bring to your site, the more likely you are to see valuable conversions rise.

What Is Social Media Marketing (SMM) ? How It Work

The use of social media and social networks to sell a company's products and services is referred to as social media marketing (SMM). Companies can use social media marketing to communicate with existing consumers and reach out to new ones while also promoting their intended culture, mission, or tone. Marketers can track the success of their efforts using social media marketing's purpose-built data analytics tools.

Why Social Media Marketing (SMM) Is Important For Your Business ?

The use of social media and social networks to sell a company's products and services is known as social media marketing.

It allows businesses to communicate with current clients while also reaching out to new ones by promoting their culture, mission, or tone.

Social media marketing is widely carried out on sites such as Facebook, Twitter, and Instagram.

How Social Media Marketing (SMM) Works

The way we function as a society, particularly how we engage with one another, has altered as a result of social media. Businesses took notice as platforms like Facebook, Twitter, and Instagram grew in popularity. They began to employ social media marketing to promote their interests on these sites. This is due to the fact that these websites have the ability to influence customer behaviour.

Marketers can use a variety of tactics and strategies to promote content and get users to interact with it on social media networks. Many social media platforms allow users to contribute comprehensive geographic, demographic, and personal data, allowing advertisers to customise their messages to what users are most likely to respond to.

Strategy: Social media platforms to be used, and the type of material to be shared are all part of the strategy phase.

Planning and Publishing: Companies should create plans for their content (e.g., will there be videos?). Photos? How much script will there be?) and when it will be released on the platform.

Listening and Engagement: Keeping track of what users, customers, and others have to say about postings, brands, and other corporate assets. This can necessitate the use of a social media interaction tool.

Analytics and Reporting: Knowing how far your postings go is a key part of being on social media, thus engagement and reach metrics are essential.

Advertising: Buying advertisements on social media is a fantastic method to promote and grow a brand.

Pay-per-click (PPC) is an internet marketing approach in which advertisers are charged a fee each time one of their ads is clicked. It's essentially a means of purchasing visitors to your website rather than trying to "earn" them organically.

One of the most common types of PPC is search engine advertising. When someone searches for a keyword related to their company offering, it allows advertisers to bid for ad placement in a search engine's sponsored links. If we bid on the keyword "PPC software," for example, our ad might appear at the very top of the Google results page.

Google Ads is the most widely used pay-per-click (PPC) advertising system on the planet. Businesses can use the Ads platform to produce advertisements that display on Google's search engine and other Google domains.

Users bid on keywords and pay for each click on their ads in Google Ads, which works on a pay-per-click premise. When a user conducts a search, Google looks through its pool of Ads advertisers and selects a few winners to appear in the premium ad space on the search results page. The "winners" are determined by a number of criteria, including the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids. While many elements influence the performance of your PPC advertising campaign, you can achieve a lot by concentrating on:

Relevance of keywords - Creating appropriate PPC keyword lists, keyword groups, and ad text.

Landing Page Quality — Creating optimised landing pages that are suited to individual search queries and include convincing, relevant content and a clear call-to-action.

Quality Score — Google assigns a score to your keywords, landing sites, and PPC campaigns based on their quality and relevancy. Advertisers with higher Quality Scores receive more ad clicks for less money.

Creative ad wording is essential, If you're advertising on the display network, you can use a tool like our free Smart Ads Creator to produce designer-quality ads that will entice people to click.

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