#I gave a workplace my references including my ' ' ' ' ' current ' ' ' ' ' ' boss

[why-bless-your-heart]

augh. augh augh augh.

[thecherokeediaries]

Thank You, Karrine Steffans

Before we had Instagram, influencers, and Instagram baddies, we had video vixens that ruled the late ‘90s and early 2000s with their beautiful faces, alluring charm and natural sex appeal. These women generally had a bad reputation for being ‘undeserving’ of these social circles and for supposedly ‘sleeping their way to the top.’ They even struggled to have their peers take them seriously, so they struggled even more to earn their bosses’ respect in the workplace. Slut-shaming was inevitable as a video vixen at the time, but no one expected them to speak out against those claims the way Karrine Steffans did. Karrine Steffans is not only the most iconic video vixen, but she’s someone who’s influence runs deep over the current influencers we see to this day.

Karrine Steffans, also known as Superhead, is an American author, actress, and former hip-hop music video vixen. She gained significant attention and notoriety in the early 2000s for her memoir, "Confessions of a Video Vixen," which detailed her experiences as a video girl in the music industry.

Born on August 24, 1978, in Saint Thomas, U.S. Virgin Islands, Steffans moved to the United States as a child and grew up in Florida. She entered the entertainment industry in the late 1990s and quickly became one of the most recognizable video vixens, appearing in numerous music videos for popular artists such as Jay-Z, R. Kelly, and Mystikal.

In 2005, Steffans released her memoir, "Confessions of a Video Vixen," which became a New York Times bestseller. The book provided an insider's perspective on the entertainment industry, shedding light on the exploitation and mistreatment of women in the field. It also revealed her past relationships with several high-profile celebrities.

Confessions of a Video Vixen is Karrine Steffans’ memoir detailing the first 25 years of her life. She had a troubled upbringing in poverty and suffering physical abuse, drug abuse, sexual assault. She lived as a teenage runaway and turned to sex work and hip hop modeling to support herself and her son. The book wasn’t a simple autobiography, but she also divulged the juicy details of her sexual relationships. Some of the men she talked about had kids, girlfriends and wives; they were beloved in their respective industries. Karrine was just a video vixen.

Based on my adult analysis of the situation, I conclude Karrine Steffans was not wrong. I accept the hurt of the women whose partners were mentioned in Karrine's book; however, I disagree with the fact that the men were allowed to get away with their acts. It is not surprising that Karrine takes most of the blame. The men with whom she was involved knew they had girlfriends, wives and families at home, but they still found a way to be with Karrine, who was single. As a result, one of the men she mentioned later gave her a demeaning nickname that is still often used today. The nickname “Superhead” was what she was referred to for the rest of her career, not only was it demeaning but it was dehumanizing if she wasn’t already laughed at from the public this name alone was enough for people to laugh and her as less than.

Following the success of her memoir, Steffans continued to write and release more books, including "The Vixen Diaries" and "SatisFaction: Erotic Fantasies for the Advanced & Adventurous Couple." These books explored her personal experiences, relationships, and sexual encounters.

Aside from her writing career, Steffans has also made appearances on television shows, including "The Oprah Winfrey Show," "The Tyra Banks Show," and "The Wendy Williams Show." She has been involved in controversies and public feuds with other celebrities over the years, further fueling her media presence.

Karrine will always have a place among the most influential women for many reason, but mainly because she is the first woman I saw who refused to let powerful men dictate how her story unfolded. She wrote her book, recounted her own story, told it from her perspective, and didn't allow anyone else to rewrite its story. Previously, the men around Karrine Steffans controlled her narrative and passed it off as truth because people weren't prepared to understand her. Karrine was not seen as a person by those men, so she was expected to keep quiet as they humiliated and belittled her. The culture of slut-shaming has changed greatly over the past few decades, especially for video vixens, and Karrine is a key contributor to the shift.

And to that I say…

Thank You, Karrine Steffans

[365text]

Hi! I've been reflecting on how to be a better employee/co-worker, and I've been having trouble going above and beyond my regular tasks and connecting with my boss. So I was wondering if you had any tips? In other words, how have you been able to be a "stand out" employee?

hi! i have yet to begin my full-time job so i am wondering if this was an accidental ask to the wrong person LOL & because every situation is case-dependent (ie. what type of company culture do you have? does your boss/manager encourage 1-1 meetings / your personal growth within the work place? what avenues do they provide for you to receive + give feedback? etc.) — i’ll just share things i’ve done in my previous internships and/or job at school!

when it comes to doing the work:

my personality type is very detail-oriented & curious — so, something that i tend to do if given a task / job to complete is try to find out as much as i can about it both before i start and while doing it! to me each task is an opportunity to learn about the subject more in depth + potentially find out what related subject matters to look into for future reference, to improve my breadth of knowledge! 

a lot of this came down to me asking why questions: why do we do things this way? why are we striving for this current task? why was this the chosen “best solution” for the problem at hand?

and whlle why questions helped satisfy my curiosity w.r.t. motivations + reasoning behind my job, i also asked what & how questions too! what does this part do? how is this task connected to the one i had done recently? what is the big-picture goal of this task? etc.

because of this mindset (approaching my given tasks with an intention and open-mindedness) i’ve consistently received the feedback that i am someone who takes initiative and is very thorough in her work and at times does more than required / finds new issues to work on in the future. 

none of the above would’ve been possible if i had focused only on just getting the Task Done™ and had not explored the whys/hows/whats, etc.

in a related note, i think always remembering + focusing on the big picture ! end-goals has helped immensely. i personally find that it both offers more meaning to the work that i do, and also helps to spark the above-listed questions during my actual process while addressing the problem at hand..

when it comes to connecting with my managers:

i have been pretty fortunate to have weekly 1-1s with my managers during my past two internships. i think those were a great time for me to: 1) connect with my managers on both a semi-personal (but work-appropriate haha) level and 2) also to receive + give feedback about my work, the team culture, and and career-related questions!

again, i think this depends a lot on your company culture + what line of work you’re in (maybe?) if these structures are already set in place — if appropriate / suitable, you could maybe ask to have these (bi)weekly 1-1s with your manager for the above listed reasons! motivations for such include you wanting improve as an employee / co-worker, to increase the amount of open communication between you two, and to learn more from someone who has more experience!

for example, though this worked well for me in my industry internships (i was a software engineering intern), i didn’t really have this in my job at school, where i worked as an undergraduate student instructor. 

at school, i held meetings with the people i needed in order to get things done; but i also gave somewhat frequent updates to the professor (the “big boss” LOL) about what was going on with the portion of the course that i was managing. i sent these updates via slack whenever i had a bundle of events that was happening, so he knew what was going on +  it also served as a good way for me to explain/highlight what i had achieved since the last update. a win-win :~)

if u have any other specific questions pls lmk !! otherwise i hope this ?? was relevant for u ?? i feel like each workplace can be so different, so it’s possible that our situations are structurally dissimilar, in which case i am sry if my experiences were not useful LOL 

[lastsonlost]

LAST APRIL, Tara Reade watched as a familiar conversation around her former boss, Joe Biden, and his relationship with personal space unfolded on the national stage. Nevada politician Lucy Flores alleged that Biden had inappropriately sniffed her hair and kissed the back of her head as she waited to go on stage at a rally in 2014. Biden, in a statement in response, said that “not once” in his career did he believe that he had acted inappropriately. But Flores’s allegation sounded accurate to Reade, she said, because Reade had experienced something very similar as a staffer in Biden’s Senate office years earlier.

After she saw an episode of the ABC show “The View,” in which most of the panelists stood up for Biden and attacked Flores as politically motivated, Reade decided that she had no choice but to come forward and support Flores. She gave an interview to a local reporter, describing several instances in which Biden had behaved similarly toward her, inappropriately touching her during her early-’90s tenure in his Senate office. In that first interview, she decided to tell a piece of the story, she said, that matched what had happened to Flores — plus, she had filed a contemporaneous complaint, and there were witnesses, so she considered the allegation bulletproof.

The short article brought a wave of attention on her, 

along with accusations that she was doing the bidding of Russian President Vladimir Putin. So Reade went quiet.

As the campaign went on, Reade, who first supported Sen. Elizabeth Warren and then Sen. Bernie Sanders, began to reconsider staying silent. She thought about the world she wanted her daughter to live in and decided that she wanted to continue telling her story and push back against what she saw as online defamation. To get legal help, and manage what she knew from her first go-around would be serious backlash, she reached out to the organization Time’s Up, established in the wake of the #MeToo movement to help survivors tell their stories.

The Time’s Up Legal Defense Fund was the recipient of an outpouring of donations over the past two-plus years, and is set up as a 501(c)3 nonprofit housed within the National Women’s Law Center. It was launched in December 2017 and was the most successful GoFundMe in the site’s history, raising more than $24 million. Among the accusers backed so far by Time’s Up are some of those assaulted by Harvey Weinstein, as well scores of others with allegations against executives in male-dominated industries. The group has committed more than $10 million toward funding cases.

In January of this year, Reade spoke with a program director at NWLC and was encouraged by the conversation. The fact that she was a Sanders supporter and had come forward previously in incomplete fashion didn’t dissuade Time’s Up. The program director referred her to outside attorneys, Reade said, and suggested that the Time’s Up Legal Defense Fund might be able to provide funding for PR and subsidize legal assistance.

The program director shared with Reade the note she planned to forward to attorneys, which read, in part:

She began publicly sharing the harassment she experienced in April 2019 but was attacked … online including by Richard Painter (Univ. of MN law professor who worked in the Obama administration) and journalist Edward-Isaac Dovere for being a Russian operative. There is more to the story of the harassment that she did not feel safe sharing at that time. She is looking for support in sharing her story and guidance on any possible legal action she may be able to take against online harassers. [Editor’s note: Painter served in the Bush, not Obama, administration, and ran for Senate in 2018 as a Democrat.]

The references to Dovere, a reporter with The Atlantic, and Painter stem from their Twitter posts that highlighted favorable comments Reade had made about Putin in a now-deleted post on Medium. “What if I told you that everything you learned about Russia was wrong?” she had written in one 2018 post. “President Putin scares the power elite in America because he is a compassionate, caring, visionary leader. … To President Putin, I say keep your eyes to the beautiful future and maybe, just maybe America will come to see Russia as I do, with eyes of love. To all my Russian friends, happy holiday and Happy New Year.”

Reade says that she learned about Russia and Putin through a Russian friend in her creative-writing group; she is currently writing a novel set in Russia. She wrote the post in the spirit of world peace and solidarity with her friend, she said, adding that the writing should have nothing to do with her allegation. Reade’s leftist mother had raised her to oppose American imperialism and be skeptical of American exceptionalism. She hoped that Time’s Up would be able to help push back against the attacks she knew would be coming.

By February, she learned from a new conversation with Time’s Up, which also involved Director Sharyn Tejani, that no assistance could be provided because the person she was accusing, Biden, was a candidate for federal office, and assisting a case against him could jeopardize the organization’s nonprofit status.

On February 11, the NWLC program director wrote to Reade that she “wanted to let you know that after our conversation I talked further with our Director, Sharyn Tejani, about our ability to offer funding or public relations support in your case. Unfortunately, the Fund’s decision remains the same. … Please know how much I appreciate your courage in speaking out and appreciate what you shared over the phone, that you are speaking out so that your daughter and other young people can start their careers free of harassment.”

When reached for comment by The Intercept, the program director Reade had spoken to referred questions to a NWLC spokesperson, Maria Patrick, who said that the organization has legal constraints. “As a nonprofit 501(c)(3) charitable organization, the National Women’s Law Center is restricted in how it can spend its funds, including restrictions that pertain to candidates running for election,” Patrick responded, when asked why the organizing declined to provide funds to Reade. “Our decision on whether or not to provide certain types of support to an individual should not be interpreted as our validation or doubt of the truthfulness of the person’s statements. Regardless, our support of workers who come forward regarding workplace sexual harassment remains unwavering.”

By February, Reade learned that no assistance could be provided because Biden was a candidate for federal office, and assisting a case against him, Time’s Up said, could jeopardize the organization’s nonprofit status.

Ruling out federal candidates marks as off-limits any member of Congress running for reelection, as well as President Donald Trump. Ellen Aprill, a professor of tax law at Loyola Law School in Los Angeles, said that Time’s Up’s analysis is too conservative, and the group wouldn’t be putting its tax-exempt status at risk by taking a case involving a candidate for federal office as long as it followed its standard criteria for taking on cases. “As a legal matter, if the group is clear regarding the criteria used as to whom it is taking to court, show that these are long-established neutral criteria, and they are being applied to individuals completely independent of their running for office, it would not be a violation of tax law. Groups are allowed to continue to do what they have always done,” she said.

The public relations firm that works on behalf of the Time’s Up Legal Defense Fund is SKDKnickerbocker, whose managing director, Anita Dunn, is the top adviser to Biden’s presidential campaign. A spokesperson for Biden declined to comment. The SKDK spokesperson assigned to Time’s Up referred questions back to the NWLC.

As for influencing the election, Reade said that she was deeply conflicted about continuing to come forward, given that Biden’s opponent in the general election is someone she sees as far worse politically. “I don’t want to help Trump. But what can I do?” she said. “All I can do is stand on my truth.”

Update: March 26, 2020 Reade has given an interview with podcast host Katie Halper, describing her time in Biden’s office, and what she described as a sexual assault in 1993. At the time, she told her mother, brother, and a friend who worked in Sen. Ted Kennedy’s office about the incident. Her mother has since passed away, but both her friend and brother told The Intercept they recalled hearing about it from her at the time. Reade’s friend, who asked to remain anonymous so as not to be part of the public blowback, said she discouraged Reade from coming forward at all, concerned that she would be attacked and would never get the apology she was hoping for. Reade and her brother, Collin Moulton, both said that their mother urged her to call the police, but her brother urged her to move on instead. “Woefully, I did not encourage her to follow up,” he said. “I wasn’t one of her better advocates. I said let it go, move on, guys are idiots.” (Moulton, who lives in Georgia, said he voted for Gary Johnson in 2016 and has no intention to vote for either Biden or Donald Trump.)

The experience in Biden’s office derailed her life, Reade’s friend said. “Back then people assumed girls just get over it,” she said. “But no, it plants a seed and lives can spin out of control. Yes, everybody’s an adult, but guess what, so is he.” At the time, there was just no way that Reade’s effort to right the wrong could succeed, her friend said, but this time, she’s determined to be heard. “It was the ‘90s,” she said. “There was no Me Too. There was no Time’s Up.”

Update: March 27, 2020

The Biden campaign has denied the allegation, releasing two statements, one from Communications Director Kate Bedingfield and the other from former executive assistant to then-Senator Biden Marianne Baker, who served him from 1982-2000.

Bedingfield’s statement:

Women have a right to tell their story, and reporters have an obligation to rigorously vet those claims. We encourage them to do so, because these accusations are false.

Baker’s statement: 

For nearly 20 years, I worked as Senator Biden’s executive assistant and supervised dozens of employees who reported to me.  I took very seriously my duties with respect to human resources, following the direction of a Senator whose insistence on a professional workplace was embedded in our culture. In all my years working for Senator Biden, I never once witnessed, or heard of, or received, any reports of inappropriate conduct, period — not from Ms. Reade, not from anyone. I have absolutely no knowledge or memory of Ms. Reade’s accounting of events, which would have left a searing impression on me as a woman professional, and as a manager.  These clearly false allegations are in complete contradiction to both the inner workings of our Senate office and to the man I know and worked so closely with for almost two decades.

[shitihaveheardatwork]

new gig

howdy tumblerinos!

boy i sure went quiet for a few months there. the long and short of it is I got a new NEW library job with better hours. but better hours means... less life hours. so I haven't indulged myself in winghing on the internet about my job.

good news though! my boss is still a weirdo and there's no shortage of things to say about him!

in fact, the circumstances of my week are what inspired me to come crawling back like not-quite-dead roadkill to my angry little blog! so let's get into it

my boss the director (we'll call him Ronan) is a bit of a moody fussy guy. he micromanages, he takes things personally, and seems to fixate on minor things that don't really matter. I'd been warned about his attitude by all of my co-workers, but I didn't actually have to deal with it first-hand for about three months.

in addition to Ronan (who, for context, has his office right by the circulation desk: ie right behind me), there is also Luigi, my work husband. we hit it off almost immediately. we discuss movies and leftist politics all day. love Luigi. we do a reasonable amount of what could be called goofing off, but not to the detriment of our work. goofin is for when there's no work left. you get it, I'm sure it's the same at your workplace.

Luigi and I discovered that we could chat over gmail's IM function, and were discussing Luigi's applications to other jobs. He wants a different job, because even though he's worked steadily at the library for a decade, he wants to get away desperately (as does everyone here) from Ronan. Naturally, this is a good conversation to have digitally and not out loud, in front of Ronan's office.

but then Ronan walks by, and sees the chat window blinking over my shoulder. my new-hire honeymoon period with him is over, and he is officially in full tizzy mode. "You're at work!" he declares, before storming off to his office.

As he does whenever something upsets him, we can hear him hammering out a magnum opus of pissbaby nonsense into his computer. A minute later Luigi and I both have an email from him (cced to the trustees, no less) about how our behavior is unacceptable and that if it continues, we'll be reported to HR. Ronan then speaks with one of the trustees on the phone, expressing his concern that Luigi is having a "bad influence" on me. Like we're on a fucking playdate and not in a work space, working. We can't confirm but we're pretty sure the trustee he was speaking with told him to calm his tits, because we didn't hear about it again and he gave us the silent treatment the rest of the day.

BUT WAIT, THAT'S NOT ALL!

I have wednesday, the following day, off. fine by me. I was getting a tummyache just thinking about going back to work. I spend my wednesday doing some spring cleaning (fall cleaning), but around lunch I check my email to discover a fascinating message, which I'll just quote from here.

"Any in person questions, other than basic directional inquiries and Circulation related questions including topics such as: readers advisory, electronic resources, local history, genealogy, specific reference questions need to be referred to a senior staff member. Priority would be to myself.

This is not optional.

The same applies to telephone inquiries if at all possible."

Wow, I say to myself, that's wild. What's up with that?

Naturally, I shoot Luigi an email requesting an explanation. Apparently, in front of god and everybody, Ronan got all hot and bothered by a patron asking where the non-fiction is. The scene plays out as follows.

A patron comes in, asking to be directed to the non-fiction section. Luigi, being a librarian with a decade of experience in this library, knows the answer and gives it: "downstairs, on the left-hand side."

"Thanks," says the patron. They leave the desk area to go to the non-fiction area. But then, Ronan strikes! He comes out of his office on a tear.

"Hold on! It's not just "on the left-hand side"" he corrects. He then proceeds to handhold the patron to the basement and select a book for them. To be clear, they were here for browsing and not an explicit title.

This is already weird and stupid, but then it also results in the office-wide email copied above.

On thursday when I came in, many other employees also noted to me that I explicitly wasn't mentioned in the email, even though I'm the only other person in the building (besides the children's librarian) with an MLS, and therefore qualified to tell people that non-fiction is in the basement on the left-hand side. I hadn't perceived the slight in my original reading, but people who've worked with Ronan longer suggest that it's probably deliberate.

That said I'm not going anywhere. My boss may be a pathetic control freak, but he also has no sense of drive or follow-through, and has managed to foster a culture that's almost openly insubordinate to him. Beyond the adrenaline surge that results from being yelled at by an older man, I'm not scared of him. His moody outbursts seem to be the result, or at least a symptom of, an administrative and authoritative impotence. He only has the power I give him.

Also the town is putting a reference position together with the same hours but like... twice my current pay. So, fuck him, I'm hanging on for that if nothing else.

Anyway, Monday should be fun. That's the next day Luigi and Ronan will be in the building at the same time. Luigi also might have reply-alled that email and said that if Ronan enforced his dumbass reference policy, Luigi was gonna file a complaint. In the break room this morning they were joking that they didn't know whether to hire a referee or call the cops for the fight.

[nyrator]

and thus ends my trip to Canada and my week with Kresna

my mind is still settling back into the pennsylvania lifestyle so time to ramble

left Saturday after work and Kresna drove us the 6+ hour journey to Canada, through NY, his favorite Syracuse radio station, and the worst driving weather I’ve seen

he also wants a shirt that says this

it was a nice trip overall, and my first experience was with the Canadian staple Tim Hortons (I don’t drink coffee but tried some hot chocolate and french vanilla a few times during my visit)

Kresna has a really nice and comfortable apartment and it is very home-y feeling (look at all the cool stuff he has, mannnnnn)

also his boss came to visit first thing that morning and gave me presents (my nickname at his work is Flower so I got a bunch of flower-y balloonsss, also the above card with the moose~)

met his coworkers too throughout the week and visited his workplace and it was good

also he made a kite and we went kite flying and aaaaaa

kresna is a very multi-talented individual

some non-Tim Hortons things we got up to included varieties of ice cream, mini golf, and bowling- First bowling we went to was pretty underground, and we somehow managed to break it a lot- Whenever we got a strike for example, the pins would just freak out and reset in the second throw for whatever reason, among other things- including randomly resetting the pins for no reason mid-Kresna’s throw, stopping his ball with the pin grabber, and then just smacking the pins forward in disgust- the guy running the place seemed pretty annoyed at us for it and we had to change lanes because of it

I somehow won the second round, good job me, first time ever hitting triple digits (even though he beat me previous round with a higher score and also the second round gave us free strikes and other technical difficulties but hey)

also shout out to the Demolition Man pinball machine they had, even though we didn’t play it

second bowling was neat but they only had 5-pin for some reason and it just isn’t the same- I did figured it out as soon as I got to the tenth frame but by then it was too late

there was also a neat arcade where there was a centipede game that I somehow beat the bonus boss in and got a lot of tickets, also Space Invaders where somehow I got the bonus but Kresna didn’t

not to brag but I may have gotten more tickets than Kresna overall thanks to these bonus games and won the above dashboard winnings, including two kitty bean bags for both of us and a slinkyyy (neither of us have steps for it but hey), the rainbow kitty now sits as a dashboard ornament for Kresna’s car

also yeah mini-golf

he totally fudged the numbers okay

even if they were in my favor they were fudged I tell you

first one was by the ice cream place we went to, a nice little community one. First shot, hole-in-one, made Kresna realize what a dangerous person he’s facing at mini-golf

... then we both ended up not being able to putt on the green at all, but at least there were many Neo Turf Masters quotes to go around

second place we went to was really nice, occasionally there were holes with challenges like these that were really neat (I really wanted the “if you hit the opponent’s ball on your first shot, trade scores” near the last hole)

also another shout-out to that ice cream place, neat flavors

and of course special shoutouts to Cleopatra Fortune, finally able to play this game so deeply woven into the Kresna- also played some Neo Turf Masters in honor of mini-golfing

the day before I left, we went to a nice fair and went on a few rides despite our mutual fear of heights (fun fact we were going to ride the dangerous spinny Mars thing against both our better judgments to end off the night, but after waiting in line and conveniently bumping into a friend of his we’ve been trying to meet up with, we found out it took four tickets per person and we only had three left each)

rides are weird, the older I get, the more they mess with my head and vertigo or something

anyway we also watched a demolition derby and it was neat, all the cars I rooted for lost first but alas, the finals were all basically the same boring car from an insurance company that were all beefed up, but there were a few cars that made it alongside them and one even got third place after putting up an amazing fight (the owner of the insurance cars still got first place though, but mann)

shoutouts to Canadians by the way, really nice and polite people even in their signs (also mann hearing all the Canadian accents was really strange for some reason)

also shout outs to having a maple leaf on their McDonald’s logos

and the church of bethesda and bethesda road

the final day was nice and spent at a wedding for one of Kresna’s coworkers, a nice silly and fun countryside wedding for two older folks, got there early and so we were put to work husking corn and putting tables and chairs together through a mix of contradicting orders, etc, but it was a good time and I’m glad we went

Kresna had to work most days so I spent most of my time napping and idly browsing internets, definitely a different atmosphere from doing it at home. Also got some reading done finally- finished reading Colorless by Murakami, and started reading Kafka on the Shore by him finally. Also tried foods of stuff, like sausages and oreo-esque creamy cookies~

I also tried learning crochet finally but my self study habits are terrible, Kresna tried teaching me when he was home and I have a slightly better understanding but mann am I surprisingly bad at it (coming from someone whose hands people refer to as ‘delicate’ ‘precise’ and ‘like a surgeon’s’ I am bad at maintaining pressure and hooking onto the yarn)

Countryside Canada living is neat, might end up living there someday depending on whatever the heck happens with my current job, though I admit as a naive and spoiled city kid, still a bit hesitant on giving up the city life for fear of actually having to do things like yard work or deal with weather conditions

here have some assorted scenery

and to end things off

a random discord conversation we had right next to each other (also including me “hacking the gibson”)

[jobsearchtips02]

Mike Bloomberg’s company created a culture of cruelty and harassment, former employees say

This story is available exclusively on Business Insider Prime. Join BI Prime and start reading now.

Mike Bloomberg insisted from the presidential debate stage that wrongdoers at his company would be “gone that day.” But at least one senior Bloomberg News editor accused of misconduct remained in his job long after women raised internal complaints, a Business Insider investigation has found.

More than a dozen former Bloomberg News insiders told Business Insider that former Washington editor Al Hunt was abusive toward staff and touched women inappropriately, and survived in his role for years despite repeated complaints and two financial settlements.

Hunt denies touching women inappropriately. Asked about the accusations, a Bloomberg spokesperson said there are “certainly instances where we wish we had handled some complaints differently.”

Though Mike Bloomberg says his crude remarks about women are a thing of the past, a former employee says he made sexist comments in the workplace as recently as 2014.

According to a different former employee, Mike Bloomberg once denied a woman a promotion because he didn’t want “that fat woman” representing his company. The woman now appears in a campaign commercial touting Bloomberg as a champion of women.

Three women of color were so dispirited by their experience working for Bloomberg that they sent a letter to their alma mater, a historically black college, warning it not to help Bloomberg recruit from campus.

Visit Business Insider’s homepage for more stories.

Mike Bloomberg quickly found himself on the defensive last month at the Nevada Democratic Debate, when Sen. Elizabeth Warren accused him of tolerating discrimination and sexist behavior at the eponymous financial data services company he founded in 1981.

In response, Bloomberg was defiant. 

“I have no tolerance for the kind of behavior that the #MeToo movement has exposed,” he said from the stage. “And anybody that does anything wrong in our company, we investigate it, and if it’s appropriate, they’re gone that day.”

The comment sounded strong, but Bloomberg insiders tell a different story: A Business Insider investigation involving interviews with more than 40 current and former Bloomberg LP employees has found allegations of a toxic, macho workplace culture fueled by fear, in which powerful people screamed at underlings and bullied them with impunity. When they reported claims of inappropriate behavior to human resources, these staffers said, they were routinely ignored.

Business Insider has learned that the former Washington editor of Bloomberg News, Al Hunt, was accused over the course of years by multiple women of giving unsolicited massages and verbally berating employees for minor infractions. Despite at least two financial settlements with women who complained about the editor, he continued in his position for years. 

Do you have a tip about working at Bloomberg LP, or about Michael Bloomberg? Contact this reporter at neinbinder@businessinsider.com, direct-message on Twitter at @NicoleEinbinder, or text our tips line via Signal or WhatsApp at 646-768-4744. 

Diana Taylor, Bloomberg’s longtime girlfriend, came out earlier this week in defense of Bloomberg’s treatment of women. “It was 30 years ago. Get over it,” Taylor told CBS News.

But according to one former female Bloomberg executive, who cited a confidentiality agreement in declining to speak on the record, Mike Bloomberg regularly made crass sexual jokes and demeaning comments about women in the workplace after he returned to the company from his stint as mayor of New York City. 

“It’s the way he talked, and everyone knows that,” this person told Business Insider. “As a woman, I didn’t push back, and I didn’t say, ‘Don’t do that.’ Many of us just tolerated it. And I’m really ashamed about that.”

The global headquarters of Bloomberg LP in New York City.

Associated Press

“I will not have that fat woman representing my company.” 

This former employee’s more recent experience with Bloomberg is consistent with a longstanding record of allegations of crude comments stretching back decades, as Business Insider reported last November in an investigation into the history of discrimination complaints lodged in court against Bloomberg LP. Notably, Bloomberg has faced intense criticism for allegedly telling a newly pregnant employee to “kill it,” drawing ire from Elizabeth Warren in last week’s South Carolina debate. (Bloomberg unequivocally denies making the remark.)

Another former employee, who worked for Bloomberg in the 1990s, told Business Insider that Mike Bloomberg once directed derogatory remarks — and discriminatory conduct — at a woman that Bloomberg’s campaign is now holding up as an example of his support for women in the workplace. In a campaign ad that aired during the South Carolina presidential debate called “Championing Women in the Workplace,” a 25-year veteran of Bloomberg LP named Maggie Berry says of Bloomberg, “Mike supports women, he promotes women, he respects women.”

According to this former Bloomberg employee, in the 1990s Berry was proposed as a candidate for a promotion into a job that required interacting with clients. According to the source, Bloomberg dismissed the idea based on Berry’s physical appearance, saying, “I will not have that fat woman representing my company.” He ultimately hired a man for the job, the former Bloomberg employee said.

Reached for comment, Berry defended her boss. “I’ve been with Bloomberg for 25 years, almost exclusively in client-facing roles,” she said. “From my earliest days at the company, it was Mike himself who encouraged me to take a role in sales where you’re constantly interacting with clients. Having Mike’s backing and support has allowed me, and many other women at Bloomberg, to progress into management positions overseeing a significant part of our business.” 

A source says Mike Bloomberg gave demeaning nicknames — including “dogface” and “Stopatruckski” — to employees he found unattractive

The same former employee recounted other instances of frat-house behavior that she observed while working in the 1990s in the company’s open-plan office, where it was difficult to avoid hearing her neighbors. Bloomberg and other top male colleagues, she said, would call out “SFU” as a code when certain women walked by — to make clear they thought the woman was “short, fat, and ugly,” the former employee said. Bloomberg developed nicknames for women he found unattractive, the former employee said, calling one woman “dogface” behind her back and another woman “Stopatruckski” — which rhymed with her last name — in reference to her weight. Once, while describing a female higher-up at the company, Bloomberg remarked, “Don’t let the lesbian get you down!” 

In a statement, a Bloomberg LP spokesperson said the company “strongly supports a culture that treats all employees with dignity and respect, and enforces that culture through clear policies and practices. Our diversity and inclusion efforts are designed to foster a culture where thousands of people are proud to work every day. It’s also why Bloomberg is consistently ranked at the top of surveys about inclusive workplaces, and why we’ve been rated the top company for career growth opportunities in the US.”

Not everyone Business Insider spoke to was critical of Bloomberg’s attitudes. Jon Friedman, who covered Wall Street at Bloomberg News from 1993 to 1999, said that many employees back then viewed Mike Bloomberg not as a vulgarian, but as a symbol of the hypercompetitive  Wall Street culture that he actively tried to promote within his company. He believed Michael Bloomberg didn’t intend to hurt people’s feelings, but acknowledged that employees could have found his comments upsetting.

“It was just crass guy talk, which isn’t appropriate and I guess people would be made to feel uncomfortable,” another former employee said, adding that she never felt harassed by Mike Bloomberg and that his comments struck her as more goofy than demeaning.

“I was aware, some of the guys would make jokes about things and use analogies about women or whores that weren’t really appropriate. I suppose in a sense maybe he created the culture that allowed that, but it really was no different than a trading floor. It’s what he grew up on, but that’s different from the kind of crap that went on at [Harvey Weinstein’s former company] Miramax, and Mike’s not like that at all.”

The Michael Bloomberg 2020 presidential campaign declined to directly answer questions regarding this story. But in a statement provided to Business Insider by a Bloomberg LP spokesperson, Bloomberg’s campaign chair Patricia Harris defended the company’s record on women.

“In nearly three decades at Bloomberg LP and working with Mike, I’ve seen women grow professionally, earn more opportunities, and get promoted as they also raised families,” Harris said. “In an organization of more than 20,000 people, there are going to be issues — but Mike has never tolerated any kind of discrimination or harassment. Anyone who works hard and performs well is going to be rewarded, regardless of gender, race, sexual orientation or anything else.”

Bloomberg LP employee Maggie Berry is featured in a Mike Bloomberg campaign ad touting his support for women. A source tells Business Insider that Bloomberg once turned Berry down for a proposed promotion, calling her a “fat woman.”

YouTube / Mike Bloomberg 2020

“Never underestimate how scary it has been for so many women.”

In the course of reporting this story, Business Insider interviewed more than three dozen people who currently work at or once worked at Bloomberg. At least 12 said they had signed agreements with the company that limited their ability to speak freely. Almost no one agreed to speak on the record, and some vividly described a powerful sense of fear at risking the ire of Mike Bloomberg or the dozens of loyal aides in his employ.

Last month, a former Bloomberg LP employee sent an unsolicited email to Business Insider alleging that she had experienced sexual harassment at the company. The woman agreed to share her story anonymously, and after a Business Insider reporter spent two weeks investigating her allegation — including obtaining contemporaneous documentary evidence that Mike Bloomberg had been personally informed of her complaint — we presented the reporting to Bloomberg LP for comment. The company replied that it had “investigated this complaint thoroughly” at the time and was “unable to corroborate the specific allegations.”

Twenty-seven hours after we first informed Bloomberg LP about her allegations, the woman contacted Business Insider and withdrew her cooperation, saying she had been advised to retract her story. Business Insider is honoring her request not to report details that she had previously provided for publication.

In a statement, a Bloomberg spokesperson said the company played no role in the source’s reversal. “We did not contact the former employee upon hearing from Business Insider and have not been in communication with her. We would never pressure someone to retract their story.”

A different former employee, explaining her own decision not to speak for the record about her experiences, said she did feel pressure not to  come forward. “The full force of the Bloomberg machine, when it’s directed at you, is pretty intense,” the former employee said. “Never underestimate how scary it has been for so many women.”

Bloomberg has faced repeated criticism for his company’s use of non-disclosure agreements,  legal contracts that prevent employees from talking about their experience, in cases where the company and the employee have reached a financial settlement over allegations of harassment or discrimination. 

On the Nevada debate stage, Warren asked how many non-disclosure agreements his company had signed with employees, and if he would release them from those agreements to talk about their experience. 

Bloomberg declined, describing the NDAs as “agreements between two parties that wanted to keep it quiet, and that’s up to them. They signed those agreements, and we’ll live with it.”

Later, his campaign announced that the company would stop using confidentiality agreements to resolve sexual harassment claims, and would release three women who had made specific allegations against Mike Bloomberg from their NDAs. Warren responded that three releases were not good enough, calling for a blanket release. 

Two women who signed NDAs with Bloomberg tell Business Insider that the agreements weren’t voluntary, and that they wish they could speak out

One lawyer who has represented several women in disputes with Bloomberg initially agreed to speak to Business Insider on the record, but backed out on the advice of his internal counsel because of fears that his comments might violate the non-disparagement agreements that some of his clients have signed. 

Two women who signed such agreements — and who are not among the three that Bloomberg has agreed to release — told Business Insider that their continued silence is not voluntary. 

“NDAs are never signed by ‘two parties who wanted to keep it quiet,'” said one woman who signed an NDA with Bloomberg LP. “They are signed by women who are often broke and unemployed and lack the resources to press a case against a billionaire. We agree to stay silent not because we don’t want our side heard, but because we often need the money to help repair the massive financial damage incurred after unexpectedly losing a job and spending thousands on lawyers in hopes of winning some of it back.”

Another former Bloomberg employee who signed an NDA said, “I would gladly talk on the record about this, but I can’t. I’ve been waiting for a long time to have my experience come out, but also at the same time living with fear about talking about it. And it doesn’t seem fair that I went through this thing — this is my life — and I’m not even allowed to share what happened to me. This is why it would suck if Bloomberg was elected president. He silenced all these people. We don’t know half the things that have gone on at his company.”

“We offer severance agreements, which contain routine confidentiality provisions, to employees whose employment is coming to an end for a variety of reasons,” a Bloomberg spokesperson said. “Whether they choose to accept the offer is entirely up to them.”

Feeling constantly watched, and constantly berated

The Bloomberg News newsroom, which was staffed with journalists often focused on uncovering misconduct within some of America’s most powerful corporations, was driven by fear, humiliation, and abusive behavior, according to dozens of current and former employees who worked there.

“No matter how good you are, you are constantly told you are not doing enough or you’re not doing good or you have to work harder,” a former Bloomberg News employee told Business Insider. “And you’re always afraid that if you are having a hard time and tell that to someone, that person is going to report it somewhere. It’s that feeling of constantly being watched, and especially for women, being constantly berated.”

“One of the most unpleasant aspects of Mike’s culture is there must be blame,” said another person. Every time something goes wrong, the source said, “Somebody must be vaporized.”

Other Bloomberg News veterans interviewed by Business Insider spoke highly of the company. One former employee acknowledged that while Bloomberg News once embraced the culture of Wall Street, that was on the decline. Another admitted that there were unpleasant aspects to the culture but said that leadership was continually trying to make things better. Others said they were happy with their experience, particularly the benefits they received, and felt that Bloomberg was a positive place to work.

“There was good and there was bad,” observed one former employee. “Bloomberg pays very well, but that comes at a real price — and that price is absolute loyalty to the job.”

Matthew Winkler sat between Michelle and Barack Obama at the 2009 White House Correspondents Dinner.

Getty Images

A newsroom “tyrant”

From the early days, Bloomberg’s newsroom was run with an iron fist by Matthew Winkler, who co-founded Bloomberg News and served as its editor-in-chief from 1990 to 2015, when he stepped aside to become editor-in-chief emeritus. He continues to write a column. A notorious stickler for process and accuracy, Winkler oversaw Bloomberg News’ rise into a global force in journalism, with bureaus around the world and thousands of reporters. But more than a dozen former employees say Winkler, particularly in the early days, screamed frequently. Many said that set the tone for a wider newsroom ruled by fear and aggression, and that tolerated bullies.

Gawker described Winkler in 2008 as a “notorious tyrant, wanker, and stickler for detail,” who “threw a legendary tantrum while firing a reporter.” The website reported extensively over the years on Winkler’s “titanic” temper and habit of yelling at subordinates.

Business Insider has heard similar accusations from former employees who say they personally experienced Winkler’s rages.

“He could be very abusive,” a former Bloomberg employee told Business Insider, recalling a conference call from New York to the DC bureau in which Winkler screamed insults through the phone. 

Another employee recalled being told that Winkler, while yelling at someone, grabbed the man’s knees to make his point. That person filed a complaint against Winkler in response, this employee was told. 

Several former employees said the abusive culture was exacerbated by seemingly endless rounds of sudden layoffs and reorganizations, leaving staffers in terror of losing their jobs without warning. More than one former employee described the atmosphere in Darwinian terms.

“It’s a bizarrely unhappy place,” a former employee observed. “There’s just so many people who are terrified of losing their jobs. It is cult-like in the expectation that you will devote every molecule of your existence, and being, and hours, and time to this company. You will work your ass off.”

Another former employee who worked on the headlines desk, which is responsible for blasting out breaking news to Bloomberg subscribers the moment it happens, told Business Insider that one of her managers once threw a wad of wet paper towel at her head. Another time, in 2014, she said, a different manager who was displeased that she left her station to ask him a question chased her back to her desk and, after she sat down, put his finger to her head in a gun-like shape and said, “Don’t ever do that again.” When she went to human resources to report the incident, she said, the HR staffer asked her what she had done to provoke him. She ultimately resigned from the company.

“The cult-like experience of people screaming if you made a mistake, and this zero-tolerance expectation of something that’s not even human, and this two-tiered society where some people get a pass and others were screamed at — it was just a bizarre climate and I think it was absolutely deliberately done,” the former employee told Business Insider. “I have been in a lot of jobs and I have never seen anything like that.”

Winkler did not respond directly to a request for comment on the specific allegations made by former Bloomberg News employees. Instead, he released a statement via a Bloomberg LP spokesperson: “I couldn’t be prouder of founding and running Bloomberg News, where today you can find hundreds of reporters and editors who started families and continue to have long-lasting and fulfilling careers at Bloomberg.”

Al Hunt (left) and Matthew Winkler (center) attended the 2007 White House Correspondents Dinner with former Arkansas governor Mike Huckabee.

Getty Images

A volatile temper and a penchant for massages

Few names came up in Business Insider’s conversations with employees more than Al Hunt, Bloomberg News’ former Washington editor and one of the organization’s most visible faces in politics until his 2018 exit. Hunt’s behavior was at issue in numerous human resources complaints and at least two financial settlements, according to people with knowledge of the complaints and settlements. 

Hunt joined Bloomberg in 2005, while Mike Bloomberg was New York City mayor, after nearly four decades as a reporter and editor at the Wall Street Journal. He was wooed by Winkler at the prior year’s Democratic National Convention, according to The New York Times. For seven years, Hunt ran Bloomberg News’ Washington bureau, holding a key voice over what stories were published and whose careers advanced. In 2012, for reasons that are unclear, Hunt moved from his role overseeing editorial operations in Washington to become a columnist for Bloomberg’s opinion section, where he remained until 2018. 

During his time at Bloomberg News, Hunt developed a reputation among some employees for a volatile temper and a propensity to touch women in ways that, to some, felt too intimate. Several former employees said Hunt was notorious for giving women who worked for him massages without bothering to ask first.

He would frequently walk up behind a female co-worker seated at her desk and begin rubbing her shoulders without warning, according to seven people who saw him do it. “I remember seeing his hands move pretty rapidly between her shoulders and her arms,” one former employee recalled. “His hands were all over her.”

“Young female reporters were just shiny new toys for him.”

In a statement, Hunt said he never inappropriately touched any employees and defended his record of advancing the careers of female journalists who worked under him. “There never was a propensity to touch women in inappropriate ways. The shoulder rub charge is wrong,” Hunt said. “There was one incident in which I was talking to a group of political reporters and apparently put my hand on the shoulder of a reporter sitting in front of me; NOT rubbing her neck, putting my hand on shoulder while talking to other reporters. She spoke to HR about it, who looked into it, spoke with reporters present and concluded there was nothing inappropriate and thus no need to inform me. I only was told about this several years later.”

Hunt’s alleged touching wasn’t limited to massages, former co-workers said. One time he reached out to hold a female employee’s hand, according to a person who witnessed the event. When she thrust it into her pocket to remove it from his reach, the person said, Hunt simply slipped his hand into her pocket as well and held it there. Another time he slapped a woman’s bare thighs several times and dared her to tell human resources, according to a person who witnessed it. In another case, he put his hand on a woman’s shoulder and left it there, according to the person.

“Al Hunt talked a progressive game of hiring more women and promoting them, but it was mere virtue-signalling,” said one former Bloomberg employee. “Young female reporters were just shiny new toys for him.”

Hunt could also make inappropriate comments, former co-workers said. He once took note  of a reporter’s matching manicure and pedicure and asked, with a smirk, if everything else matched, according to one witness.

Hunt denies making that remark, as well as putting his hand in a woman’s pocket or slapping a woman’s thighs.

Television journalists Al Hunt (L) and Judy Woodruff (R), who are married to each other, share a few words with New York Mayor Michael Bloomberg (C) shortly after touring the Newseum which reopened after moving locations April 11, 2008 in Washington, DC.

PAUL J. RICHARDS/AFP via Getty Images)

Al’s Angels

Hunt was known to favor a small group of women that some employees took to calling “Al’s Angels.” Membership in the group often meant getting plumb reporting assignments, invitations to key meetings with DC power brokers, and in at least some cases, career advancement, according to six people who say they witnessed what they described as favoritism. In other cases, when Hunt still had oversight of compensation for the bureau, it could mean getting a bigger bonus, one person said.

One former employee believed that Hunt expected the women to dress provocatively. Once, after asking a woman to do a task for him, this employee was told that Hunt said, “I just love watching her run in heels.”

An employee told Business Insider that they often witnessed Hunt call a woman to his desk, caress her forearms, and, after she walked away, comment, “I have such a crush on her.”

In his statement, Hunt denied making both remarks, calling them “made-up stories.”

“Can you seriously suggest these were shiny toys that achieved enormous success at Bloomberg and later at other places?” he said. “To call them angels is insulting.”

“I think they would put up with it in the interest of placating him,” one person told Business Insider. “I mean, it happened all the time, he was a total creep. It was him preying on people and using his authority.”

The flip-side of Hunt’s overly solicitous affections, sources said, was a brutal temper and bullying demeanor.

More than a dozen former employees described Hunt’s volatile temper, saying he would frequently yell at underlings. One former employee described a time Hunt was shouting at an assistant because he couldn’t find his glasses. Eventually, she told him they were on his head. “He could be abusive to people working for him and very, very demanding and not always kind about it,” that person said.

In one case, Hunt threw a stapler at one of his assistants, two of the people said. The people didn’t witness the incident, but one of them recalls talking about it with the stapler’s target, who moved on from the Hunt post and now works in Bloomberg’s television operation. The target declined to comment when contacted by Business Insider. 

One woman who worked under Hunt in the Washington bureau told Business Insider that he subjected her to extreme verbal abuse, including screaming, berating, and intimidation tactics like grabbing her arm or looming over her desk. After one tirade, the shocked employee recalled, he told her “you are going to learn it pays to be an asshole.” 

The former employee said Hunt made his authority clear with frequent veiled threats about her job. She said she repeatedly raised concerns about Hunt’s conduct to her superiors and to human resources, going so far as to send human resources an email, reviewed by Business Insider, recounting her concerns. She said the company did nothing to intervene. She eventually quit.

“I am certain I never threw a stapler at a reporter,” Hunt said. “It is perfectly possible that I did insist — you say yell — to an assistant to find my glasses when they were perched on my head. That has happened at home with my kids, so it’s credible.”

Al Hunt, far right, attended a Bloomberg LP-sponsored cocktail party at the 2008 White House Correspondents Dinner with Maryland Congressman Steny Hoyer (left) and former Bloomberg LP executive Daniel L. Doctoroff (center left)

Getty Images

Sources say Bloomberg LP made settlement payments to two women who complained about Hunt

Business Insider has learned of at least two instances in which Bloomberg agreed to pay women to settle potential claims over Hunt’s conduct. Business Insider was unable to confirm the specific details of the settlements. 

“I raised Al Hunt’s treatment of female employees to senior managers in the company on several occasions, after repeatedly witnessing its impact,” said one former Bloomberg editor. “I was never informed of any action.”

Hunt continued at Bloomberg until 2018, well past the time that Mike Bloomberg had returned from running New York City. 

In a statement, a Bloomberg LP spokesperson did not deny any of the claims regarding Hunt: “We take complaints from our employees seriously and investigate them thoroughly. Looking back at the history of the company, there are certainly instances where we wish we had handled some complaints differently. We’re always striving to do better, and we are constantly improving policies and procedures to ensure an inclusive workplace.”

Not all of Hunt’s former co-workers described him as abusive or inappropriate. Several described him simply as a 60-something man accustomed to working in a newsroom under the norms of a bygone era. These people point out that the accusations against Hunt do not rise to the level of the sort of sexually predatory behavior that Charlie Rose and Harvey Weinstein have been accused of. One person said that accusing Hunt of giving “massages” was misleading, saying that he would simply place his hands on people’s shoulders.

“Al Hunt is both a mentor and a friend,” Julianna Goldman, a former White House correspondent at Bloomberg and former correspondent at CBS News, told Business Insider. “He has been a champion and advocate for me throughout my career as well as countless other women who have excelled professionally across some of the most prestigious news organizations. I never felt he treated me inappropriately.”

Another woman who worked under Hunt supported Goldman’s account, describing Hunt as supportive.

“Unquestionably I could be demanding,” Hunt said. “There were displays of temper and demands and a couple assistants who left unhappy; again [there] were NO instances of inappropriate touching, etc. It was a big bureau and [I] suspect there were some unhappy people, four or five journalists were managed out over those years. But if the climate was anything like you describe, we never would have been able to hire such really talented reporters, many women; almost without exception they stayed and flourished.”

A warning letter

At least three young women of color who worked at Bloomberg LP found their overall experience at the company so dispiriting that they helped draft a letter to their alma mater, a well-known historically black college, urging it to cease cooperating in Bloomberg LP’s recruitment efforts. Business Insider obtained a copy of the letter, which described Bloomberg LP as a “toxic and demoralizing system.” It was sent in 2019 to the school’s president and to its director of career planning and development. Business Insider has agreed not to name the school in order to protect the author’s identity.

The letter was signed by a graduate of the school, who helped recruit for Bloomberg before leaving the company. She did not respond to requests for comment. But it was drafted with the help of two other alumnae of the same school who worked at Bloomberg. 

“This organization does not have people of color sitting on their management committee, or in visible senior leadership roles, and the ones that do have direct reports have acted in irrepressible ways towards young women of color,” the letter reads. “The experiences shared with me range from being solicited for sexual favors to get ahead, to young women in their first year of work taking medical leave based on their severe emotional and mental stress experienced at the organization. Bloomberg LP will spend money investing in unconscious bias conversations but fail to acknowledge the conscious decision-making had by a select few that continue to marginalize people at the company.”

One of the women who helped draft the letter, who no longer works at Bloomberg, said she was moved to warn the school because Bloomberg was a frequent participant in campus career fairs, and she worried that the company was not a welcoming environment for graduates.

“They definitely don’t know how to support people of color,” this person said. “They want diverse people so they can have it on paper, but once those people get there, there’s no support.”

A person of color who currently works at Bloomberg told Business Insider that her colleagues and supervisor have made condescending and belittling comments to her and exhibit a lack of awareness about how to support employees of color. She said more people of color should be at the table for internal discussions about inclusion, retention, and bias in the workplace.

“I would say from my experience some people are aware of what they call a diversity issue [at Bloomberg LP] but, overall, as a company, I don’t think things are getting better,” the current employee told Business Insider. “If they were trying to get better, it’s because of [Mike Bloomberg] running for election and wanting to please people, but I wouldn’t say they are getting better.”

“I believe that they have convinced themselves that they want to do better,” the letter says of Bloomberg LP. “However, unless they do the real work necessary to changing the toxic aspects of their culture, then they shouldn’t be able to continue to mistreat and attempt to break [female graduates]. Please strongly consider removing them as a partner, allowing them to visit our campus, having them speak in our classrooms or host events with our students. It is truly the only way to guarantee that another [female graduate] will not have to endure this experience immediately after college. In addition, it serves as a reminder that we protect our own.”

A Bloomberg LP spokesperson said the company had never seen the letter and couldn’t comment on it, but that in 2015 Mike Bloomberg launched a “company-wide review of the company’s diversity landscape and commissioned a company-wide effort to promote equality across the business, resulting in the hiring of the company’s first Chief Diversity Officer later that year.” These efforts pre-date Mike Bloomberg’s presidential campaign, the spokesperson said, adding “we are dedicated to attracting, hiring, retaining, and advancing top diverse talent at Bloomberg, globally.

Evan Agostini/AP

“By failing to signal that some of the behavior was unacceptable, they greenlighted more abuse.”

Perhaps the most notorious former Bloomberg News employee to face consequences for his treatment of women was working elsewhere when the axe fell: Mark Halperin was fired by NBC News in 2017 after numerous women came forward to CNN with accusations of unwanted touching, sexual comments, and physical assault — including approaching a seated colleague from behind and pressing his penis against her shoulder.

Before allegations of Halperin’s sexual predation became widely known, he was regarded privately by some in the Bloomberg News newsroom — where he oversaw a political vertical and daily television show from 2014 to 2017 — as a bully who would regularly scream at colleagues. Halperin did not respond to a request from Business Insider for comment, and Bloomberg LP said its human resources department never received any harassment complaints about Halperin during his tenure there.

Kathy Kiely, a professor at the Missouri School of Journalism who was the Washington news director for Bloomberg politics between 2015 and 2016, told Business Insider that senior leadership did nothing to reign in Halperin’s behavior.

“I have personal experience of Mark’s abusive behavior,” Kiely said, referring to the bullying she says she experienced. “I know that other people in the company knew about it and, as far as I know, he was never called out for it and it was tolerated, and I think that’s unacceptable. There should have been no surprise that it later came out that he was involved with sexual harassment, because sexual harassment is a form of bullying.”

Kiely said Halperin’s behavior was obvious to many in the newsroom, citing abusive emails he wrote to her that he cc’d multiple people on as well as conversations about him that she had with higher-ups. The fact that Halperin was able to dominate colleagues with impunity, Kiely said, only gave other abusers more confidence and convinced their victims of the futility of speaking up.

“If you tolerate abusive behavior, you, as a company, are signalling to abusers they have carte blanche,” Kiely said, “And to the victims of that abuse, past and future, that they just have to put up and shut up because the abusers are so much more important than the people they are abusing.”

“By failing to signal that some of the behavior was unacceptable, they greenlighted more abuse. And it has a chilling effect on victims speaking out because if they think, ‘Well nothing is going to happen except I’m going to get more abuse,’ then why would anybody speak out?”

Editor’s note: Dakin Campbell was previously a reporter for Bloomberg News.

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from Job Search Tips https://jobsearchtips.net/mike-bloombergs-company-created-a-culture-of-cruelty-and-harassment-former-employees-say/

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Kindness as Currency: How Good Deeds Can Benefit Your Local Business

Posted by MiriamEllis

“To receive everything, one must open one’s hands and give.” - Taisen Deshimaru, Buddhist philosopher

A woman stands in a busy supermarket checkout line. The shopper in front of her realizes that they don’t have enough money with them to cover their purchase, so she steps in and makes up the balance. Then, when she reaches the checkout, her own receipt totals up higher than she was expecting. She doesn’t have enough left in her purse.

“No problem,” says the young clerk and swipes his own debit card to pay for her groceries.

A bystander snaps a photo and posts the story to Facebook. The story ends up on local radio and TV news. Unstructured citations for the grocery store start crackling like popcorn. National news takes notice. A scholarship foundation presents a check to the clerk. When asked how he felt about it, the clerk said:

“Personally, I think it’s undeserved attention. Because she did something so good … I felt like it was my responsibility to return the favor.”

In the process, if only for a moment in time, an everyday supermarket is transformed into a rescue operation for hope in humanity. Through the lens of local SEO, it’s also a lesson in how good deeds can be rewarded by good mentions.

Studying business kindness can be a rewarding task for any motivated digital marketing agency or local brand owner. I hope this post will be both a pick-me-up for the day, and a rallying cry to begin having deeper conversations about the positive culture businesses can create in the communities they serve.

10+ evocative examples of business kindness

“We should love people and use things, but sadly, we love things and use people,” Roger Johnson, Artisan

As a youngster in the American workforce, I ran into some very peculiar styles of leadership.

For instance, one boss gruffly told me not to waste too much time chatting with the elderly customers who especially loved buying from me...as if customer support doesn’t make or break business reputations.

And then there was the cranky school secretary who reprimanded me for giving ice packs to children because she believed they were only “trying to get attention” … as if schools don’t exist to lavish focus on the kids in their care.

In other words, both individuals would have preferred me to be less kind, less human, than more so.

Perhaps it was these experiences of my superiors taking a miserly approach to workplace human kindness that inspired me to keep a little file of outbreaks of goodwill that earned online renown. These examples beg self-reflective questions of any local business owner:

If you launched your brand in the winter, would you have opened your doors while under construction to shelter and feed housing-insecure neighbors?

If a neighboring business was struggling, would you offer them floor space in your shop to help them survive?

Would your brand’s culture inspire an employee to cut up an elder’s ham for him if he needed help? How awesome would it be if a staffer of yours had a day named after her for her kindness? Would your employees comp a meal for a hungry neighbor or pay a customer’s $200 tab because they saw them hold open a door for a differently-abled guest?

What good things might happen in a community you serve if you started mailing out postcards promoting positivity?

What if you gave flowers to strangers, including moms, on Mother’s Day?

How deeply are you delving into the season of giving at the holidays? What if, like one business owner, you opened shop on Thanksgiving just to help a family find a gift for a foster child? You might wake up to international fame on Monday morning.

What if visitors to your community had their bikes stolen on a road trip and your shop gifted them new bikes and ended up on the news?

One business owner was so grateful for his community’s help in overcoming addiction, he’s been washing their signage for free. What has your community done for you and how have you thanked them?

What if all you had to do was something really small, like replacing negative “towed at your own expense” signs by welcoming quick stop parking?

What if you, just for a day, you asked customers to pay for their purchases with kind acts?

I only know about these stories because of the unstructured citations (online references to a local business) they generated. They earned online publicity, radio, and television press. The fame for some was small and local, for others, internationally viral. Some activities were planned, but many others took place on the spur of the moment. Kindness, empathy, and gratitude, flow through them all like a river of hope, inviting every business owner to catch the current in their own way. One easy way for local business owners to keep better track of any positive mentions is by managing and monitoring reviews online with the New Moz Local.

See your online presence

Can kindness be taught in the workplace?

In Demark, schoolchildren learn empathy as a class subject. The country is routinely rated as one of the happiest in the world. At Moz, we have the TAGFEE code, which includes both generosity and empathy, and our company offers internal workshops on things like “How to be TAGFEE when you disagree.” We are noted for the kindness of our customer support, as in the above review.

According to Stanford psychologist Jamil Zaki, people “catch” cooperation and generosity from others. In his study, the monetary amount donors gave to charity went up or down based on whether they were told their peers gave much or little. They matched the generosity or stinginess they witnessed. In part two of the study, the groups who had seen others donating generously went on to offer greater empathy in writing letters to penpals suffering hard times. In other words, kindness isn’t just contagious — its impact can spread across multiple activities.

Mercedes-Benz CEO, Stephen Cannon, wanted employees to catch the kindness bug because of its profound impact on sales. He invited his workforce to join a “grassroots movement” that resulted in surprising shoppers with birthday cakes, staff rushing to remote locations with spare tires, and other memorable consumer experiences. Cannon noted:

“There is no scientific process, no algorithm, to inspire a salesperson or a service person to do something extraordinary. The only way you get there is to educate people, excite them, incite them. Give them permission to rise to the occasion when the occasion to do something arises. This is not about following instructions. It’s about taking a leap of faith.”

In a 2018 article, I highlighted the reviews of a pharmacy that made it apparent that staff wasn’t empowered to do the simplest self-determined acts, like providing a chair for a sick man who was about to fall down in a long prescription counter line. By contrast, an Inc. book review of Jill Lublin’s The Profits of Kindness states:

“Organizations that trade in kindness allow their employees to give that currency away. If you're a waitress, can you give someone a free piece of pie because the kid at the next table spilled milk on their foot? If you're a clerk in a hotel, do you have the authority to give someone a discounted rate because you can tell they've had a terrible, horrible, no good, very bad day?”

There may be no formula for teaching kindness, but if Zaki is right, then leadership can be the starting point of demonstrative empathy that can emanate through the staff and to its customers. How do you build for that?

A cared-for workforce for customer service excellence

You can find examples of individual employees behaving with radical kindness despite working for brands that routinely disregard workers’ basic needs. But, this hardly seems ideal. How much better to build a business on empathy and generosity so that cared-for staff can care for customers.

I ran a very quick Twitter poll to ask employees what their very most basic need is:

Unsurprisingly, the majority of respondents cited a living wage as their top requirement. Owners developing a kind workforce must ensure that staff are housing-and-food-secure, and can afford the basic dignities of life. Any brand that can’t pay its staff a living wage isn’t really operational — it’s exploitation.

Beyond the bare minimums, Mercer’s Global Talent Trends 2019 Survey of 7,300 executives, HR experts, and employees highlighted trending worker emphasis on:

Flexibility in both hours and location to create a healthy work/life balance

Ethics in company technology, practices, and transparency

Equity in pay ratios, regardless of gender

Empathy in the workplace, both internally and in having a positive societal impact with customers

It’s just not very hard to connect the dots between a workforce that has its basic and aspirational needs met, and one possessing the physical, mental and emotional health to extend those values to consumers. As I found in a recent study of my own, 70 percent of negative review resolution was driven by brands having to overcome bad/rude service with subsequent caring service.

Even at the smallest local business level, caring policies and initiatives that generate kindness are within reach, with Gallup reporting that SMBs have America’s happiest and most engaged workers. Check out Forbes list of the best small companies of 2019 and note the repeated emphasis on employee satisfaction.

Kindness as currency, with limitless growth potential

“I wanted a tangible item that could track acts of kindness. From that, the Butterfly Coin emerged.” Bruce Pedersen, Butterfly Coins

Maybe someday, you’ll be the lucky recipient of a Butterfly Coin, equipped with a unique tracking code, and gifted to you by someone doing a kind act. Then, you’ll do something nice for somebody and pass it on, recording your story amongst thousands of others around the world. People, it seems, are so eager for tokens of kindness that the first mint sold out almost immediately.

The butterfly effect (the inspiration for the name of these coins) in chaos theory holds that a small action can trigger multiple subsequent actions at a remove. In a local business setting, an owner could publicly reward an employee’s contributions, which could cause the employee to spread their extra happiness to twenty customers that day, which could cause those customers to be in a mood to tip waitstaff extra, which could cause the waitstaff to comp meals for hungry neighbors sitting on their doorsteps, and on and on it goes.

There’s an artisan in Gig Harbor, WA who rewards kindnesses via turtle figurines. There are local newspapers that solicit stories of kindness. There are towns that have inaugurated acts-of-kindness weeks. There is even a suburb in Phoenix, AZ that re-dubbed itself Kindness, USA. (I mentioned, I’ve been keeping a file).

The most priceless aspect of kindness is that it’s virtually limitless. But that doesn’t mean it can’t be quantified. The Butterfly Coin idea is attempting to track kindness, and as a local business owner, you have a practical means of parsing it, too. It will turn up in unstructured citations, reviews, and social media, if you originate it at the leadership level, and share it out from employee to customer with an open hand.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from The Moz Blog http://tracking.feedpress.it/link/9375/12770048

[theinjectlikes2]

Kindness as Currency: How Good Deeds Can Benefit Your Local Business

Posted by MiriamEllis

“To receive everything, one must open one’s hands and give.” - Taisen Deshimaru, Buddhist philosopher

A woman stands in a busy supermarket checkout line. The shopper in front of her realizes that they don’t have enough money with them to cover their purchase, so she steps in and makes up the balance. Then, when she reaches the checkout, her own receipt totals up higher than she was expecting. She doesn’t have enough left in her purse.

“No problem,” says the young clerk and swipes his own debit card to pay for her groceries.

A bystander snaps a photo and posts the story to Facebook. The story ends up on local radio and TV news. Unstructured citations for the grocery store start crackling like popcorn. National news takes notice. A scholarship foundation presents a check to the clerk. When asked how he felt about it, the clerk said:

“Personally, I think it’s undeserved attention. Because she did something so good … I felt like it was my responsibility to return the favor.”

In the process, if only for a moment in time, an everyday supermarket is transformed into a rescue operation for hope in humanity. Through the lens of local SEO, it’s also a lesson in how good deeds can be rewarded by good mentions.

Studying business kindness can be a rewarding task for any motivated digital marketing agency or local brand owner. I hope this post will be both a pick-me-up for the day, and a rallying cry to begin having deeper conversations about the positive culture businesses can create in the communities they serve.

10+ evocative examples of business kindness

“We should love people and use things, but sadly, we love things and use people,” Roger Johnson, Artisan

As a youngster in the American workforce, I ran into some very peculiar styles of leadership.

For instance, one boss gruffly told me not to waste too much time chatting with the elderly customers who especially loved buying from me...as if customer support doesn’t make or break business reputations.

And then there was the cranky school secretary who reprimanded me for giving ice packs to children because she believed they were only “trying to get attention” … as if schools don’t exist to lavish focus on the kids in their care.

In other words, both individuals would have preferred me to be less kind, less human, than more so.

Perhaps it was these experiences of my superiors taking a miserly approach to workplace human kindness that inspired me to keep a little file of outbreaks of goodwill that earned online renown. These examples beg self-reflective questions of any local business owner:

If you launched your brand in the winter, would you have opened your doors while under construction to shelter and feed housing-insecure neighbors?

If a neighboring business was struggling, would you offer them floor space in your shop to help them survive?

Would your brand’s culture inspire an employee to cut up an elder’s ham for him if he needed help? How awesome would it be if a staffer of yours had a day named after her for her kindness? Would your employees comp a meal for a hungry neighbor or pay a customer’s $200 tab because they saw them hold open a door for a differently-abled guest?

What good things might happen in a community you serve if you started mailing out postcards promoting positivity?

What if you gave flowers to strangers, including moms, on Mother’s Day?

How deeply are you delving into the season of giving at the holidays? What if, like one business owner, you opened shop on Thanksgiving just to help a family find a gift for a foster child? You might wake up to international fame on Monday morning.

What if visitors to your community had their bikes stolen on a road trip and your shop gifted them new bikes and ended up on the news?

One business owner was so grateful for his community’s help in overcoming addiction, he’s been washing their signage for free. What has your community done for you and how have you thanked them?

What if all you had to do was something really small, like replacing negative “towed at your own expense” signs by welcoming quick stop parking?

What if you, just for a day, you asked customers to pay for their purchases with kind acts?

I only know about these stories because of the unstructured citations (online references to a local business) they generated. They earned online publicity, radio, and television press. The fame for some was small and local, for others, internationally viral. Some activities were planned, but many others took place on the spur of the moment. Kindness, empathy, and gratitude, flow through them all like a river of hope, inviting every business owner to catch the current in their own way. One easy way for local business owners to keep better track of any positive mentions is by managing and monitoring reviews online with the New Moz Local.

See your online presence

Can kindness be taught in the workplace?

In Demark, schoolchildren learn empathy as a class subject. The country is routinely rated as one of the happiest in the world. At Moz, we have the TAGFEE code, which includes both generosity and empathy, and our company offers internal workshops on things like “How to be TAGFEE when you disagree.” We are noted for the kindness of our customer support, as in the above review.

According to Stanford psychologist Jamil Zaki, people “catch” cooperation and generosity from others. In his study, the monetary amount donors gave to charity went up or down based on whether they were told their peers gave much or little. They matched the generosity or stinginess they witnessed. In part two of the study, the groups who had seen others donating generously went on to offer greater empathy in writing letters to penpals suffering hard times. In other words, kindness isn’t just contagious — its impact can spread across multiple activities.

Mercedes-Benz CEO, Stephen Cannon, wanted employees to catch the kindness bug because of its profound impact on sales. He invited his workforce to join a “grassroots movement” that resulted in surprising shoppers with birthday cakes, staff rushing to remote locations with spare tires, and other memorable consumer experiences. Cannon noted:

“There is no scientific process, no algorithm, to inspire a salesperson or a service person to do something extraordinary. The only way you get there is to educate people, excite them, incite them. Give them permission to rise to the occasion when the occasion to do something arises. This is not about following instructions. It’s about taking a leap of faith.”

In a 2018 article, I highlighted the reviews of a pharmacy that made it apparent that staff wasn’t empowered to do the simplest self-determined acts, like providing a chair for a sick man who was about to fall down in a long prescription counter line. By contrast, an Inc. book review of Jill Lublin’s The Profits of Kindness states:

“Organizations that trade in kindness allow their employees to give that currency away. If you're a waitress, can you give someone a free piece of pie because the kid at the next table spilled milk on their foot? If you're a clerk in a hotel, do you have the authority to give someone a discounted rate because you can tell they've had a terrible, horrible, no good, very bad day?”

There may be no formula for teaching kindness, but if Zaki is right, then leadership can be the starting point of demonstrative empathy that can emanate through the staff and to its customers. How do you build for that?

A cared-for workforce for customer service excellence

You can find examples of individual employees behaving with radical kindness despite working for brands that routinely disregard workers’ basic needs. But, this hardly seems ideal. How much better to build a business on empathy and generosity so that cared-for staff can care for customers.

I ran a very quick Twitter poll to ask employees what their very most basic need is:

Unsurprisingly, the majority of respondents cited a living wage as their top requirement. Owners developing a kind workforce must ensure that staff are housing-and-food-secure, and can afford the basic dignities of life. Any brand that can’t pay its staff a living wage isn’t really operational — it’s exploitation.

Beyond the bare minimums, Mercer’s Global Talent Trends 2019 Survey of 7,300 executives, HR experts, and employees highlighted trending worker emphasis on:

Flexibility in both hours and location to create a healthy work/life balance

Ethics in company technology, practices, and transparency

Equity in pay ratios, regardless of gender

Empathy in the workplace, both internally and in having a positive societal impact with customers

It’s just not very hard to connect the dots between a workforce that has its basic and aspirational needs met, and one possessing the physical, mental and emotional health to extend those values to consumers. As I found in a recent study of my own, 70 percent of negative review resolution was driven by brands having to overcome bad/rude service with subsequent caring service.

Even at the smallest local business level, caring policies and initiatives that generate kindness are within reach, with Gallup reporting that SMBs have America’s happiest and most engaged workers. Check out Forbes list of the best small companies of 2019 and note the repeated emphasis on employee satisfaction.

Kindness as currency, with limitless growth potential

“I wanted a tangible item that could track acts of kindness. From that, the Butterfly Coin emerged.” Bruce Pedersen, Butterfly Coins

Maybe someday, you’ll be the lucky recipient of a Butterfly Coin, equipped with a unique tracking code, and gifted to you by someone doing a kind act. Then, you’ll do something nice for somebody and pass it on, recording your story amongst thousands of others around the world. People, it seems, are so eager for tokens of kindness that the first mint sold out almost immediately.

The butterfly effect (the inspiration for the name of these coins) in chaos theory holds that a small action can trigger multiple subsequent actions at a remove. In a local business setting, an owner could publicly reward an employee’s contributions, which could cause the employee to spread their extra happiness to twenty customers that day, which could cause those customers to be in a mood to tip waitstaff extra, which could cause the waitstaff to comp meals for hungry neighbors sitting on their doorsteps, and on and on it goes.

There’s an artisan in Gig Harbor, WA who rewards kindnesses via turtle figurines. There are local newspapers that solicit stories of kindness. There are towns that have inaugurated acts-of-kindness weeks. There is even a suburb in Phoenix, AZ that re-dubbed itself Kindness, USA. (I mentioned, I’ve been keeping a file).

The most priceless aspect of kindness is that it’s virtually limitless. But that doesn’t mean it can’t be quantified. The Butterfly Coin idea is attempting to track kindness, and as a local business owner, you have a practical means of parsing it, too. It will turn up in unstructured citations, reviews, and social media, if you originate it at the leadership level, and share it out from employee to customer with an open hand.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from The Moz Blog https://ift.tt/2LabWgm via IFTTT

[kinhnghiemsovn]

Kindness as Currency: How Good Deeds Can Benefit Your Local Business

Posted by MiriamEllis

“To receive everything, one must open one’s hands and give.” - Taisen Deshimaru, Buddhist philosopher

A woman stands in a busy supermarket checkout line. The shopper in front of her realizes that they don’t have enough money with them to cover their purchase, so she steps in and makes up the balance. Then, when she reaches the checkout, her own receipt totals up higher than she was expecting. She doesn’t have enough left in her purse.

“No problem,” says the young clerk and swipes his own debit card to pay for her groceries.

A bystander snaps a photo and posts the story to Facebook. The story ends up on local radio and TV news. Unstructured citations for the grocery store start crackling like popcorn. National news takes notice. A scholarship foundation presents a check to the clerk. When asked how he felt about it, the clerk said:

“Personally, I think it’s undeserved attention. Because she did something so good … I felt like it was my responsibility to return the favor.”

In the process, if only for a moment in time, an everyday supermarket is transformed into a rescue operation for hope in humanity. Through the lens of local SEO, it’s also a lesson in how good deeds can be rewarded by good mentions.

Studying business kindness can be a rewarding task for any motivated digital marketing agency or local brand owner. I hope this post will be both a pick-me-up for the day, and a rallying cry to begin having deeper conversations about the positive culture businesses can create in the communities they serve.

10+ evocative examples of business kindness

“We should love people and use things, but sadly, we love things and use people,” Roger Johnson, Artisan

As a youngster in the American workforce, I ran into some very peculiar styles of leadership.

For instance, one boss gruffly told me not to waste too much time chatting with the elderly customers who especially loved buying from me...as if customer support doesn’t make or break business reputations.

And then there was the cranky school secretary who reprimanded me for giving ice packs to children because she believed they were only “trying to get attention” … as if schools don’t exist to lavish focus on the kids in their care.

In other words, both individuals would have preferred me to be less kind, less human, than more so.

Perhaps it was these experiences of my superiors taking a miserly approach to workplace human kindness that inspired me to keep a little file of outbreaks of goodwill that earned online renown. These examples beg self-reflective questions of any local business owner:

If you launched your brand in the winter, would you have opened your doors while under construction to shelter and feed housing-insecure neighbors?

If a neighboring business was struggling, would you offer them floor space in your shop to help them survive?

Would your brand’s culture inspire an employee to cut up an elder’s ham for him if he needed help? How awesome would it be if a staffer of yours had a day named after her for her kindness? Would your employees comp a meal for a hungry neighbor or pay a customer’s $200 tab because they saw them hold open a door for a differently-abled guest?

What good things might happen in a community you serve if you started mailing out postcards promoting positivity?

What if you gave flowers to strangers, including moms, on Mother’s Day?

How deeply are you delving into the season of giving at the holidays? What if, like one business owner, you opened shop on Thanksgiving just to help a family find a gift for a foster child? You might wake up to international fame on Monday morning.

What if visitors to your community had their bikes stolen on a road trip and your shop gifted them new bikes and ended up on the news?

One business owner was so grateful for his community’s help in overcoming addiction, he’s been washing their signage for free. What has your community done for you and how have you thanked them?

What if all you had to do was something really small, like replacing negative “towed at your own expense” signs by welcoming quick stop parking?

What if you, just for a day, you asked customers to pay for their purchases with kind acts?

I only know about these stories because of the unstructured citations (online references to a local business) they generated. They earned online publicity, radio, and television press. The fame for some was small and local, for others, internationally viral. Some activities were planned, but many others took place on the spur of the moment. Kindness, empathy, and gratitude, flow through them all like a river of hope, inviting every business owner to catch the current in their own way. One easy way for local business owners to keep better track of any positive mentions is by managing and monitoring reviews online with the New Moz Local.

See your online presence

Can kindness be taught in the workplace?

In Demark, schoolchildren learn empathy as a class subject. The country is routinely rated as one of the happiest in the world. At Moz, we have the TAGFEE code, which includes both generosity and empathy, and our company offers internal workshops on things like “How to be TAGFEE when you disagree.” We are noted for the kindness of our customer support, as in the above review.

According to Stanford psychologist Jamil Zaki, people “catch” cooperation and generosity from others. In his study, the monetary amount donors gave to charity went up or down based on whether they were told their peers gave much or little. They matched the generosity or stinginess they witnessed. In part two of the study, the groups who had seen others donating generously went on to offer greater empathy in writing letters to penpals suffering hard times. In other words, kindness isn’t just contagious — its impact can spread across multiple activities.

Mercedes-Benz CEO, Stephen Cannon, wanted employees to catch the kindness bug because of its profound impact on sales. He invited his workforce to join a “grassroots movement” that resulted in surprising shoppers with birthday cakes, staff rushing to remote locations with spare tires, and other memorable consumer experiences. Cannon noted:

“There is no scientific process, no algorithm, to inspire a salesperson or a service person to do something extraordinary. The only way you get there is to educate people, excite them, incite them. Give them permission to rise to the occasion when the occasion to do something arises. This is not about following instructions. It’s about taking a leap of faith.”

In a 2018 article, I highlighted the reviews of a pharmacy that made it apparent that staff wasn’t empowered to do the simplest self-determined acts, like providing a chair for a sick man who was about to fall down in a long prescription counter line. By contrast, an Inc. book review of Jill Lublin’s The Profits of Kindness states:

“Organizations that trade in kindness allow their employees to give that currency away. If you're a waitress, can you give someone a free piece of pie because the kid at the next table spilled milk on their foot? If you're a clerk in a hotel, do you have the authority to give someone a discounted rate because you can tell they've had a terrible, horrible, no good, very bad day?”

There may be no formula for teaching kindness, but if Zaki is right, then leadership can be the starting point of demonstrative empathy that can emanate through the staff and to its customers. How do you build for that?

A cared-for workforce for customer service excellence

You can find examples of individual employees behaving with radical kindness despite working for brands that routinely disregard workers’ basic needs. But, this hardly seems ideal. How much better to build a business on empathy and generosity so that cared-for staff can care for customers.

I ran a very quick Twitter poll to ask employees what their very most basic need is:

Unsurprisingly, the majority of respondents cited a living wage as their top requirement. Owners developing a kind workforce must ensure that staff are housing-and-food-secure, and can afford the basic dignities of life. Any brand that can’t pay its staff a living wage isn’t really operational — it’s exploitation.

Beyond the bare minimums, Mercer’s Global Talent Trends 2019 Survey of 7,300 executives, HR experts, and employees highlighted trending worker emphasis on:

Flexibility in both hours and location to create a healthy work/life balance

Ethics in company technology, practices, and transparency

Equity in pay ratios, regardless of gender

Empathy in the workplace, both internally and in having a positive societal impact with customers

It’s just not very hard to connect the dots between a workforce that has its basic and aspirational needs met, and one possessing the physical, mental and emotional health to extend those values to consumers. As I found in a recent study of my own, 70 percent of negative review resolution was driven by brands having to overcome bad/rude service with subsequent caring service.

Even at the smallest local business level, caring policies and initiatives that generate kindness are within reach, with Gallup reporting that SMBs have America’s happiest and most engaged workers. Check out Forbes list of the best small companies of 2019 and note the repeated emphasis on employee satisfaction.

Kindness as currency, with limitless growth potential

“I wanted a tangible item that could track acts of kindness. From that, the Butterfly Coin emerged.” Bruce Pedersen, Butterfly Coins

Maybe someday, you’ll be the lucky recipient of a Butterfly Coin, equipped with a unique tracking code, and gifted to you by someone doing a kind act. Then, you’ll do something nice for somebody and pass it on, recording your story amongst thousands of others around the world. People, it seems, are so eager for tokens of kindness that the first mint sold out almost immediately.

The butterfly effect (the inspiration for the name of these coins) in chaos theory holds that a small action can trigger multiple subsequent actions at a remove. In a local business setting, an owner could publicly reward an employee’s contributions, which could cause the employee to spread their extra happiness to twenty customers that day, which could cause those customers to be in a mood to tip waitstaff extra, which could cause the waitstaff to comp meals for hungry neighbors sitting on their doorsteps, and on and on it goes.

There’s an artisan in Gig Harbor, WA who rewards kindnesses via turtle figurines. There are local newspapers that solicit stories of kindness. There are towns that have inaugurated acts-of-kindness weeks. There is even a suburb in Phoenix, AZ that re-dubbed itself Kindness, USA. (I mentioned, I’ve been keeping a file).

The most priceless aspect of kindness is that it’s virtually limitless. But that doesn’t mean it can’t be quantified. The Butterfly Coin idea is attempting to track kindness, and as a local business owner, you have a practical means of parsing it, too. It will turn up in unstructured citations, reviews, and social media, if you originate it at the leadership level, and share it out from employee to customer with an open hand.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[localwebmgmt]

Kindness as Currency: How Good Deeds Can Benefit Your Local Business

Posted by MiriamEllis

“To receive everything, one must open one’s hands and give.” - Taisen Deshimaru, Buddhist philosopher

A woman stands in a busy supermarket checkout line. The shopper in front of her realizes that they don’t have enough money with them to cover their purchase, so she steps in and makes up the balance. Then, when she reaches the checkout, her own receipt totals up higher than she was expecting. She doesn’t have enough left in her purse.

“No problem,” says the young clerk and swipes his own debit card to pay for her groceries.

A bystander snaps a photo and posts the story to Facebook. The story ends up on local radio and TV news. Unstructured citations for the grocery store start crackling like popcorn. National news takes notice. A scholarship foundation presents a check to the clerk. When asked how he felt about it, the clerk said:

“Personally, I think it’s undeserved attention. Because she did something so good … I felt like it was my responsibility to return the favor.”

In the process, if only for a moment in time, an everyday supermarket is transformed into a rescue operation for hope in humanity. Through the lens of local SEO, it’s also a lesson in how good deeds can be rewarded by good mentions.

Studying business kindness can be a rewarding task for any motivated digital marketing agency or local brand owner. I hope this post will be both a pick-me-up for the day, and a rallying cry to begin having deeper conversations about the positive culture businesses can create in the communities they serve.

10+ evocative examples of business kindness

“We should love people and use things, but sadly, we love things and use people,” Roger Johnson, Artisan

As a youngster in the American workforce, I ran into some very peculiar styles of leadership.

For instance, one boss gruffly told me not to waste too much time chatting with the elderly customers who especially loved buying from me...as if customer support doesn’t make or break business reputations.

And then there was the cranky school secretary who reprimanded me for giving ice packs to children because she believed they were only “trying to get attention” … as if schools don’t exist to lavish focus on the kids in their care.

In other words, both individuals would have preferred me to be less kind, less human, than more so.

Perhaps it was these experiences of my superiors taking a miserly approach to workplace human kindness that inspired me to keep a little file of outbreaks of goodwill that earned online renown. These examples beg self-reflective questions of any local business owner:

If you launched your brand in the winter, would you have opened your doors while under construction to shelter and feed housing-insecure neighbors?

If a neighboring business was struggling, would you offer them floor space in your shop to help them survive?

Would your brand’s culture inspire an employee to cut up an elder’s ham for him if he needed help? How awesome would it be if a staffer of yours had a day named after her for her kindness? Would your employees comp a meal for a hungry neighbor or pay a customer’s $200 tab because they saw them hold open a door for a differently-abled guest?

What good things might happen in a community you serve if you started mailing out postcards promoting positivity?

What if you gave flowers to strangers, including moms, on Mother’s Day?

How deeply are you delving into the season of giving at the holidays? What if, like one business owner, you opened shop on Thanksgiving just to help a family find a gift for a foster child? You might wake up to international fame on Monday morning.

What if visitors to your community had their bikes stolen on a road trip and your shop gifted them new bikes and ended up on the news?

One business owner was so grateful for his community’s help in overcoming addiction, he’s been washing their signage for free. What has your community done for you and how have you thanked them?

What if all you had to do was something really small, like replacing negative “towed at your own expense” signs by welcoming quick stop parking?

What if you, just for a day, you asked customers to pay for their purchases with kind acts?

I only know about these stories because of the unstructured citations (online references to a local business) they generated. They earned online publicity, radio, and television press. The fame for some was small and local, for others, internationally viral. Some activities were planned, but many others took place on the spur of the moment. Kindness, empathy, and gratitude, flow through them all like a river of hope, inviting every business owner to catch the current in their own way. One easy way for local business owners to keep better track of any positive mentions is by managing and monitoring reviews online with the New Moz Local.

See your online presence

Can kindness be taught in the workplace?

In Demark, schoolchildren learn empathy as a class subject. The country is routinely rated as one of the happiest in the world. At Moz, we have the TAGFEE code, which includes both generosity and empathy, and our company offers internal workshops on things like “How to be TAGFEE when you disagree.” We are noted for the kindness of our customer support, as in the above review.

According to Stanford psychologist Jamil Zaki, people “catch” cooperation and generosity from others. In his study, the monetary amount donors gave to charity went up or down based on whether they were told their peers gave much or little. They matched the generosity or stinginess they witnessed. In part two of the study, the groups who had seen others donating generously went on to offer greater empathy in writing letters to penpals suffering hard times. In other words, kindness isn’t just contagious — its impact can spread across multiple activities.

Mercedes-Benz CEO, Stephen Cannon, wanted employees to catch the kindness bug because of its profound impact on sales. He invited his workforce to join a “grassroots movement” that resulted in surprising shoppers with birthday cakes, staff rushing to remote locations with spare tires, and other memorable consumer experiences. Cannon noted:

“There is no scientific process, no algorithm, to inspire a salesperson or a service person to do something extraordinary. The only way you get there is to educate people, excite them, incite them. Give them permission to rise to the occasion when the occasion to do something arises. This is not about following instructions. It’s about taking a leap of faith.”

In a 2018 article, I highlighted the reviews of a pharmacy that made it apparent that staff wasn’t empowered to do the simplest self-determined acts, like providing a chair for a sick man who was about to fall down in a long prescription counter line. By contrast, an Inc. book review of Jill Lublin’s The Profits of Kindness states:

“Organizations that trade in kindness allow their employees to give that currency away. If you're a waitress, can you give someone a free piece of pie because the kid at the next table spilled milk on their foot? If you're a clerk in a hotel, do you have the authority to give someone a discounted rate because you can tell they've had a terrible, horrible, no good, very bad day?”

There may be no formula for teaching kindness, but if Zaki is right, then leadership can be the starting point of demonstrative empathy that can emanate through the staff and to its customers. How do you build for that?

A cared-for workforce for customer service excellence

You can find examples of individual employees behaving with radical kindness despite working for brands that routinely disregard workers’ basic needs. But, this hardly seems ideal. How much better to build a business on empathy and generosity so that cared-for staff can care for customers.

I ran a very quick Twitter poll to ask employees what their very most basic need is:

Unsurprisingly, the majority of respondents cited a living wage as their top requirement. Owners developing a kind workforce must ensure that staff are housing-and-food-secure, and can afford the basic dignities of life. Any brand that can’t pay its staff a living wage isn’t really operational — it’s exploitation.

Beyond the bare minimums, Mercer’s Global Talent Trends 2019 Survey of 7,300 executives, HR experts, and employees highlighted trending worker emphasis on:

Flexibility in both hours and location to create a healthy work/life balance

Ethics in company technology, practices, and transparency

Equity in pay ratios, regardless of gender

Empathy in the workplace, both internally and in having a positive societal impact with customers

It’s just not very hard to connect the dots between a workforce that has its basic and aspirational needs met, and one possessing the physical, mental and emotional health to extend those values to consumers. As I found in a recent study of my own, 70 percent of negative review resolution was driven by brands having to overcome bad/rude service with subsequent caring service.

Even at the smallest local business level, caring policies and initiatives that generate kindness are within reach, with Gallup reporting that SMBs have America’s happiest and most engaged workers. Check out Forbes list of the best small companies of 2019 and note the repeated emphasis on employee satisfaction.

Kindness as currency, with limitless growth potential

“I wanted a tangible item that could track acts of kindness. From that, the Butterfly Coin emerged.” Bruce Pedersen, Butterfly Coins

Maybe someday, you’ll be the lucky recipient of a Butterfly Coin, equipped with a unique tracking code, and gifted to you by someone doing a kind act. Then, you’ll do something nice for somebody and pass it on, recording your story amongst thousands of others around the world. People, it seems, are so eager for tokens of kindness that the first mint sold out almost immediately.

The butterfly effect (the inspiration for the name of these coins) in chaos theory holds that a small action can trigger multiple subsequent actions at a remove. In a local business setting, an owner could publicly reward an employee’s contributions, which could cause the employee to spread their extra happiness to twenty customers that day, which could cause those customers to be in a mood to tip waitstaff extra, which could cause the waitstaff to comp meals for hungry neighbors sitting on their doorsteps, and on and on it goes.

There’s an artisan in Gig Harbor, WA who rewards kindnesses via turtle figurines. There are local newspapers that solicit stories of kindness. There are towns that have inaugurated acts-of-kindness weeks. There is even a suburb in Phoenix, AZ that re-dubbed itself Kindness, USA. (I mentioned, I’ve been keeping a file).

The most priceless aspect of kindness is that it’s virtually limitless. But that doesn’t mean it can’t be quantified. The Butterfly Coin idea is attempting to track kindness, and as a local business owner, you have a practical means of parsing it, too. It will turn up in unstructured citations, reviews, and social media, if you originate it at the leadership level, and share it out from employee to customer with an open hand.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[xaydungtruonggia]

Kindness as Currency: How Good Deeds Can Benefit Your Local Business

Posted by MiriamEllis

“To receive everything, one must open one’s hands and give.” - Taisen Deshimaru, Buddhist philosopher

A woman stands in a busy supermarket checkout line. The shopper in front of her realizes that they don’t have enough money with them to cover their purchase, so she steps in and makes up the balance. Then, when she reaches the checkout, her own receipt totals up higher than she was expecting. She doesn’t have enough left in her purse.

“No problem,” says the young clerk and swipes his own debit card to pay for her groceries.

A bystander snaps a photo and posts the story to Facebook. The story ends up on local radio and TV news. Unstructured citations for the grocery store start crackling like popcorn. National news takes notice. A scholarship foundation presents a check to the clerk. When asked how he felt about it, the clerk said:

“Personally, I think it’s undeserved attention. Because she did something so good … I felt like it was my responsibility to return the favor.”

In the process, if only for a moment in time, an everyday supermarket is transformed into a rescue operation for hope in humanity. Through the lens of local SEO, it’s also a lesson in how good deeds can be rewarded by good mentions.

Studying business kindness can be a rewarding task for any motivated digital marketing agency or local brand owner. I hope this post will be both a pick-me-up for the day, and a rallying cry to begin having deeper conversations about the positive culture businesses can create in the communities they serve.

10+ evocative examples of business kindness

“We should love people and use things, but sadly, we love things and use people,” Roger Johnson, Artisan

As a youngster in the American workforce, I ran into some very peculiar styles of leadership.

For instance, one boss gruffly told me not to waste too much time chatting with the elderly customers who especially loved buying from me...as if customer support doesn’t make or break business reputations.

And then there was the cranky school secretary who reprimanded me for giving ice packs to children because she believed they were only “trying to get attention” … as if schools don’t exist to lavish focus on the kids in their care.

In other words, both individuals would have preferred me to be less kind, less human, than more so.

Perhaps it was these experiences of my superiors taking a miserly approach to workplace human kindness that inspired me to keep a little file of outbreaks of goodwill that earned online renown. These examples beg self-reflective questions of any local business owner:

If you launched your brand in the winter, would you have opened your doors while under construction to shelter and feed housing-insecure neighbors?

If a neighboring business was struggling, would you offer them floor space in your shop to help them survive?

Would your brand’s culture inspire an employee to cut up an elder’s ham for him if he needed help? How awesome would it be if a staffer of yours had a day named after her for her kindness? Would your employees comp a meal for a hungry neighbor or pay a customer’s $200 tab because they saw them hold open a door for a differently-abled guest?

What good things might happen in a community you serve if you started mailing out postcards promoting positivity?

What if you gave flowers to strangers, including moms, on Mother’s Day?

How deeply are you delving into the season of giving at the holidays? What if, like one business owner, you opened shop on Thanksgiving just to help a family find a gift for a foster child? You might wake up to international fame on Monday morning.

What if visitors to your community had their bikes stolen on a road trip and your shop gifted them new bikes and ended up on the news?

One business owner was so grateful for his community’s help in overcoming addiction, he’s been washing their signage for free. What has your community done for you and how have you thanked them?

What if all you had to do was something really small, like replacing negative “towed at your own expense” signs by welcoming quick stop parking?

What if you, just for a day, you asked customers to pay for their purchases with kind acts?

I only know about these stories because of the unstructured citations (online references to a local business) they generated. They earned online publicity, radio, and television press. The fame for some was small and local, for others, internationally viral. Some activities were planned, but many others took place on the spur of the moment. Kindness, empathy, and gratitude, flow through them all like a river of hope, inviting every business owner to catch the current in their own way. One easy way for local business owners to keep better track of any positive mentions is by managing and monitoring reviews online with the New Moz Local.

See your online presence

Can kindness be taught in the workplace?

In Demark, schoolchildren learn empathy as a class subject. The country is routinely rated as one of the happiest in the world. At Moz, we have the TAGFEE code, which includes both generosity and empathy, and our company offers internal workshops on things like “How to be TAGFEE when you disagree.” We are noted for the kindness of our customer support, as in the above review.

According to Stanford psychologist Jamil Zaki, people “catch” cooperation and generosity from others. In his study, the monetary amount donors gave to charity went up or down based on whether they were told their peers gave much or little. They matched the generosity or stinginess they witnessed. In part two of the study, the groups who had seen others donating generously went on to offer greater empathy in writing letters to penpals suffering hard times. In other words, kindness isn’t just contagious — its impact can spread across multiple activities.

Mercedes-Benz CEO, Stephen Cannon, wanted employees to catch the kindness bug because of its profound impact on sales. He invited his workforce to join a “grassroots movement” that resulted in surprising shoppers with birthday cakes, staff rushing to remote locations with spare tires, and other memorable consumer experiences. Cannon noted:

“There is no scientific process, no algorithm, to inspire a salesperson or a service person to do something extraordinary. The only way you get there is to educate people, excite them, incite them. Give them permission to rise to the occasion when the occasion to do something arises. This is not about following instructions. It’s about taking a leap of faith.”

In a 2018 article, I highlighted the reviews of a pharmacy that made it apparent that staff wasn’t empowered to do the simplest self-determined acts, like providing a chair for a sick man who was about to fall down in a long prescription counter line. By contrast, an Inc. book review of Jill Lublin’s The Profits of Kindness states:

“Organizations that trade in kindness allow their employees to give that currency away. If you're a waitress, can you give someone a free piece of pie because the kid at the next table spilled milk on their foot? If you're a clerk in a hotel, do you have the authority to give someone a discounted rate because you can tell they've had a terrible, horrible, no good, very bad day?”

There may be no formula for teaching kindness, but if Zaki is right, then leadership can be the starting point of demonstrative empathy that can emanate through the staff and to its customers. How do you build for that?

A cared-for workforce for customer service excellence

You can find examples of individual employees behaving with radical kindness despite working for brands that routinely disregard workers’ basic needs. But, this hardly seems ideal. How much better to build a business on empathy and generosity so that cared-for staff can care for customers.

I ran a very quick Twitter poll to ask employees what their very most basic need is:

Unsurprisingly, the majority of respondents cited a living wage as their top requirement. Owners developing a kind workforce must ensure that staff are housing-and-food-secure, and can afford the basic dignities of life. Any brand that can’t pay its staff a living wage isn’t really operational — it’s exploitation.

Beyond the bare minimums, Mercer’s Global Talent Trends 2019 Survey of 7,300 executives, HR experts, and employees highlighted trending worker emphasis on:

Flexibility in both hours and location to create a healthy work/life balance

Ethics in company technology, practices, and transparency

Equity in pay ratios, regardless of gender

Empathy in the workplace, both internally and in having a positive societal impact with customers

It’s just not very hard to connect the dots between a workforce that has its basic and aspirational needs met, and one possessing the physical, mental and emotional health to extend those values to consumers. As I found in a recent study of my own, 70 percent of negative review resolution was driven by brands having to overcome bad/rude service with subsequent caring service.

Even at the smallest local business level, caring policies and initiatives that generate kindness are within reach, with Gallup reporting that SMBs have America’s happiest and most engaged workers. Check out Forbes list of the best small companies of 2019 and note the repeated emphasis on employee satisfaction.

Kindness as currency, with limitless growth potential

“I wanted a tangible item that could track acts of kindness. From that, the Butterfly Coin emerged.” Bruce Pedersen, Butterfly Coins

Maybe someday, you’ll be the lucky recipient of a Butterfly Coin, equipped with a unique tracking code, and gifted to you by someone doing a kind act. Then, you’ll do something nice for somebody and pass it on, recording your story amongst thousands of others around the world. People, it seems, are so eager for tokens of kindness that the first mint sold out almost immediately.

The butterfly effect (the inspiration for the name of these coins) in chaos theory holds that a small action can trigger multiple subsequent actions at a remove. In a local business setting, an owner could publicly reward an employee’s contributions, which could cause the employee to spread their extra happiness to twenty customers that day, which could cause those customers to be in a mood to tip waitstaff extra, which could cause the waitstaff to comp meals for hungry neighbors sitting on their doorsteps, and on and on it goes.

There’s an artisan in Gig Harbor, WA who rewards kindnesses via turtle figurines. There are local newspapers that solicit stories of kindness. There are towns that have inaugurated acts-of-kindness weeks. There is even a suburb in Phoenix, AZ that re-dubbed itself Kindness, USA. (I mentioned, I’ve been keeping a file).

The most priceless aspect of kindness is that it’s virtually limitless. But that doesn’t mean it can’t be quantified. The Butterfly Coin idea is attempting to track kindness, and as a local business owner, you have a practical means of parsing it, too. It will turn up in unstructured citations, reviews, and social media, if you originate it at the leadership level, and share it out from employee to customer with an open hand.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[daynamartinez22]

Kindness as Currency: How Good Deeds Can Benefit Your Local Business

Posted by MiriamEllis

“To receive everything, one must open one’s hands and give.” - Taisen Deshimaru, Buddhist philosopher

A woman stands in a busy supermarket checkout line. The shopper in front of her realizes that they don’t have enough money with them to cover their purchase, so she steps in and makes up the balance. Then, when she reaches the checkout, her own receipt totals up higher than she was expecting. She doesn’t have enough left in her purse.

“No problem,” says the young clerk and swipes his own debit card to pay for her groceries.

A bystander snaps a photo and posts the story to Facebook. The story ends up on local radio and TV news. Unstructured citations for the grocery store start crackling like popcorn. National news takes notice. A scholarship foundation presents a check to the clerk. When asked how he felt about it, the clerk said:

“Personally, I think it’s undeserved attention. Because she did something so good … I felt like it was my responsibility to return the favor.”

In the process, if only for a moment in time, an everyday supermarket is transformed into a rescue operation for hope in humanity. Through the lens of local SEO, it’s also a lesson in how good deeds can be rewarded by good mentions.

Studying business kindness can be a rewarding task for any motivated digital marketing agency or local brand owner. I hope this post will be both a pick-me-up for the day, and a rallying cry to begin having deeper conversations about the positive culture businesses can create in the communities they serve.

10+ evocative examples of business kindness

“We should love people and use things, but sadly, we love things and use people,” Roger Johnson, Artisan

As a youngster in the American workforce, I ran into some very peculiar styles of leadership.

For instance, one boss gruffly told me not to waste too much time chatting with the elderly customers who especially loved buying from me...as if customer support doesn’t make or break business reputations.

And then there was the cranky school secretary who reprimanded me for giving ice packs to children because she believed they were only “trying to get attention” … as if schools don’t exist to lavish focus on the kids in their care.

In other words, both individuals would have preferred me to be less kind, less human, than more so.

Perhaps it was these experiences of my superiors taking a miserly approach to workplace human kindness that inspired me to keep a little file of outbreaks of goodwill that earned online renown. These examples beg self-reflective questions of any local business owner:

If you launched your brand in the winter, would you have opened your doors while under construction to shelter and feed housing-insecure neighbors?

If a neighboring business was struggling, would you offer them floor space in your shop to help them survive?

Would your brand’s culture inspire an employee to cut up an elder’s ham for him if he needed help? How awesome would it be if a staffer of yours had a day named after her for her kindness? Would your employees comp a meal for a hungry neighbor or pay a customer’s $200 tab because they saw them hold open a door for a differently-abled guest?

What good things might happen in a community you serve if you started mailing out postcards promoting positivity?

What if you gave flowers to strangers, including moms, on Mother’s Day?

How deeply are you delving into the season of giving at the holidays? What if, like one business owner, you opened shop on Thanksgiving just to help a family find a gift for a foster child? You might wake up to international fame on Monday morning.

What if visitors to your community had their bikes stolen on a road trip and your shop gifted them new bikes and ended up on the news?

One business owner was so grateful for his community’s help in overcoming addiction, he’s been washing their signage for free. What has your community done for you and how have you thanked them?

What if all you had to do was something really small, like replacing negative “towed at your own expense” signs by welcoming quick stop parking?

What if you, just for a day, you asked customers to pay for their purchases with kind acts?

I only know about these stories because of the unstructured citations (online references to a local business) they generated. They earned online publicity, radio, and television press. The fame for some was small and local, for others, internationally viral. Some activities were planned, but many others took place on the spur of the moment. Kindness, empathy, and gratitude, flow through them all like a river of hope, inviting every business owner to catch the current in their own way. One easy way for local business owners to keep better track of any positive mentions is by managing and monitoring reviews online with the New Moz Local.

See your online presence

Can kindness be taught in the workplace?

In Demark, schoolchildren learn empathy as a class subject. The country is routinely rated as one of the happiest in the world. At Moz, we have the TAGFEE code, which includes both generosity and empathy, and our company offers internal workshops on things like “How to be TAGFEE when you disagree.” We are noted for the kindness of our customer support, as in the above review.

According to Stanford psychologist Jamil Zaki, people “catch” cooperation and generosity from others. In his study, the monetary amount donors gave to charity went up or down based on whether they were told their peers gave much or little. They matched the generosity or stinginess they witnessed. In part two of the study, the groups who had seen others donating generously went on to offer greater empathy in writing letters to penpals suffering hard times. In other words, kindness isn’t just contagious — its impact can spread across multiple activities.

Mercedes-Benz CEO, Stephen Cannon, wanted employees to catch the kindness bug because of its profound impact on sales. He invited his workforce to join a “grassroots movement” that resulted in surprising shoppers with birthday cakes, staff rushing to remote locations with spare tires, and other memorable consumer experiences. Cannon noted:

“There is no scientific process, no algorithm, to inspire a salesperson or a service person to do something extraordinary. The only way you get there is to educate people, excite them, incite them. Give them permission to rise to the occasion when the occasion to do something arises. This is not about following instructions. It’s about taking a leap of faith.”

In a 2018 article, I highlighted the reviews of a pharmacy that made it apparent that staff wasn’t empowered to do the simplest self-determined acts, like providing a chair for a sick man who was about to fall down in a long prescription counter line. By contrast, an Inc. book review of Jill Lublin’s The Profits of Kindness states:

“Organizations that trade in kindness allow their employees to give that currency away. If you're a waitress, can you give someone a free piece of pie because the kid at the next table spilled milk on their foot? If you're a clerk in a hotel, do you have the authority to give someone a discounted rate because you can tell they've had a terrible, horrible, no good, very bad day?”

There may be no formula for teaching kindness, but if Zaki is right, then leadership can be the starting point of demonstrative empathy that can emanate through the staff and to its customers. How do you build for that?

A cared-for workforce for customer service excellence

You can find examples of individual employees behaving with radical kindness despite working for brands that routinely disregard workers’ basic needs. But, this hardly seems ideal. How much better to build a business on empathy and generosity so that cared-for staff can care for customers.

I ran a very quick Twitter poll to ask employees what their very most basic need is:

Unsurprisingly, the majority of respondents cited a living wage as their top requirement. Owners developing a kind workforce must ensure that staff are housing-and-food-secure, and can afford the basic dignities of life. Any brand that can’t pay its staff a living wage isn’t really operational — it’s exploitation.

Beyond the bare minimums, Mercer’s Global Talent Trends 2019 Survey of 7,300 executives, HR experts, and employees highlighted trending worker emphasis on:

Flexibility in both hours and location to create a healthy work/life balance

Ethics in company technology, practices, and transparency

Equity in pay ratios, regardless of gender

Empathy in the workplace, both internally and in having a positive societal impact with customers

It’s just not very hard to connect the dots between a workforce that has its basic and aspirational needs met, and one possessing the physical, mental and emotional health to extend those values to consumers. As I found in a recent study of my own, 70 percent of negative review resolution was driven by brands having to overcome bad/rude service with subsequent caring service.

Even at the smallest local business level, caring policies and initiatives that generate kindness are within reach, with Gallup reporting that SMBs have America’s happiest and most engaged workers. Check out Forbes list of the best small companies of 2019 and note the repeated emphasis on employee satisfaction.

Kindness as currency, with limitless growth potential

“I wanted a tangible item that could track acts of kindness. From that, the Butterfly Coin emerged.” Bruce Pedersen, Butterfly Coins

Maybe someday, you’ll be the lucky recipient of a Butterfly Coin, equipped with a unique tracking code, and gifted to you by someone doing a kind act. Then, you’ll do something nice for somebody and pass it on, recording your story amongst thousands of others around the world. People, it seems, are so eager for tokens of kindness that the first mint sold out almost immediately.

The butterfly effect (the inspiration for the name of these coins) in chaos theory holds that a small action can trigger multiple subsequent actions at a remove. In a local business setting, an owner could publicly reward an employee’s contributions, which could cause the employee to spread their extra happiness to twenty customers that day, which could cause those customers to be in a mood to tip waitstaff extra, which could cause the waitstaff to comp meals for hungry neighbors sitting on their doorsteps, and on and on it goes.

There’s an artisan in Gig Harbor, WA who rewards kindnesses via turtle figurines. There are local newspapers that solicit stories of kindness. There are towns that have inaugurated acts-of-kindness weeks. There is even a suburb in Phoenix, AZ that re-dubbed itself Kindness, USA. (I mentioned, I’ve been keeping a file).

The most priceless aspect of kindness is that it’s virtually limitless. But that doesn’t mean it can’t be quantified. The Butterfly Coin idea is attempting to track kindness, and as a local business owner, you have a practical means of parsing it, too. It will turn up in unstructured citations, reviews, and social media, if you originate it at the leadership level, and share it out from employee to customer with an open hand.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[camerasieunhovn]

Kindness as Currency: How Good Deeds Can Benefit Your Local Business

Posted by MiriamEllis

“To receive everything, one must open one’s hands and give.” - Taisen Deshimaru, Buddhist philosopher

A woman stands in a busy supermarket checkout line. The shopper in front of her realizes that they don’t have enough money with them to cover their purchase, so she steps in and makes up the balance. Then, when she reaches the checkout, her own receipt totals up higher than she was expecting. She doesn’t have enough left in her purse.

“No problem,” says the young clerk and swipes his own debit card to pay for her groceries.

A bystander snaps a photo and posts the story to Facebook. The story ends up on local radio and TV news. Unstructured citations for the grocery store start crackling like popcorn. National news takes notice. A scholarship foundation presents a check to the clerk. When asked how he felt about it, the clerk said:

“Personally, I think it’s undeserved attention. Because she did something so good … I felt like it was my responsibility to return the favor.”

In the process, if only for a moment in time, an everyday supermarket is transformed into a rescue operation for hope in humanity. Through the lens of local SEO, it’s also a lesson in how good deeds can be rewarded by good mentions.

Studying business kindness can be a rewarding task for any motivated digital marketing agency or local brand owner. I hope this post will be both a pick-me-up for the day, and a rallying cry to begin having deeper conversations about the positive culture businesses can create in the communities they serve.

10+ evocative examples of business kindness

“We should love people and use things, but sadly, we love things and use people,” Roger Johnson, Artisan

As a youngster in the American workforce, I ran into some very peculiar styles of leadership.

For instance, one boss gruffly told me not to waste too much time chatting with the elderly customers who especially loved buying from me...as if customer support doesn’t make or break business reputations.

And then there was the cranky school secretary who reprimanded me for giving ice packs to children because she believed they were only “trying to get attention” … as if schools don’t exist to lavish focus on the kids in their care.

In other words, both individuals would have preferred me to be less kind, less human, than more so.

Perhaps it was these experiences of my superiors taking a miserly approach to workplace human kindness that inspired me to keep a little file of outbreaks of goodwill that earned online renown. These examples beg self-reflective questions of any local business owner:

If you launched your brand in the winter, would you have opened your doors while under construction to shelter and feed housing-insecure neighbors?

If a neighboring business was struggling, would you offer them floor space in your shop to help them survive?

Would your brand’s culture inspire an employee to cut up an elder’s ham for him if he needed help? How awesome would it be if a staffer of yours had a day named after her for her kindness? Would your employees comp a meal for a hungry neighbor or pay a customer’s $200 tab because they saw them hold open a door for a differently-abled guest?

What good things might happen in a community you serve if you started mailing out postcards promoting positivity?

What if you gave flowers to strangers, including moms, on Mother’s Day?

How deeply are you delving into the season of giving at the holidays? What if, like one business owner, you opened shop on Thanksgiving just to help a family find a gift for a foster child? You might wake up to international fame on Monday morning.

What if visitors to your community had their bikes stolen on a road trip and your shop gifted them new bikes and ended up on the news?

One business owner was so grateful for his community’s help in overcoming addiction, he’s been washing their signage for free. What has your community done for you and how have you thanked them?

What if all you had to do was something really small, like replacing negative “towed at your own expense” signs by welcoming quick stop parking?

What if you, just for a day, you asked customers to pay for their purchases with kind acts?

I only know about these stories because of the unstructured citations (online references to a local business) they generated. They earned online publicity, radio, and television press. The fame for some was small and local, for others, internationally viral. Some activities were planned, but many others took place on the spur of the moment. Kindness, empathy, and gratitude, flow through them all like a river of hope, inviting every business owner to catch the current in their own way. One easy way for local business owners to keep better track of any positive mentions is by managing and monitoring reviews online with the New Moz Local.

See your online presence

Can kindness be taught in the workplace?

In Demark, schoolchildren learn empathy as a class subject. The country is routinely rated as one of the happiest in the world. At Moz, we have the TAGFEE code, which includes both generosity and empathy, and our company offers internal workshops on things like “How to be TAGFEE when you disagree.” We are noted for the kindness of our customer support, as in the above review.

According to Stanford psychologist Jamil Zaki, people “catch” cooperation and generosity from others. In his study, the monetary amount donors gave to charity went up or down based on whether they were told their peers gave much or little. They matched the generosity or stinginess they witnessed. In part two of the study, the groups who had seen others donating generously went on to offer greater empathy in writing letters to penpals suffering hard times. In other words, kindness isn’t just contagious — its impact can spread across multiple activities.

Mercedes-Benz CEO, Stephen Cannon, wanted employees to catch the kindness bug because of its profound impact on sales. He invited his workforce to join a “grassroots movement” that resulted in surprising shoppers with birthday cakes, staff rushing to remote locations with spare tires, and other memorable consumer experiences. Cannon noted:

“There is no scientific process, no algorithm, to inspire a salesperson or a service person to do something extraordinary. The only way you get there is to educate people, excite them, incite them. Give them permission to rise to the occasion when the occasion to do something arises. This is not about following instructions. It’s about taking a leap of faith.”

In a 2018 article, I highlighted the reviews of a pharmacy that made it apparent that staff wasn’t empowered to do the simplest self-determined acts, like providing a chair for a sick man who was about to fall down in a long prescription counter line. By contrast, an Inc. book review of Jill Lublin’s The Profits of Kindness states:

“Organizations that trade in kindness allow their employees to give that currency away. If you're a waitress, can you give someone a free piece of pie because the kid at the next table spilled milk on their foot? If you're a clerk in a hotel, do you have the authority to give someone a discounted rate because you can tell they've had a terrible, horrible, no good, very bad day?”

There may be no formula for teaching kindness, but if Zaki is right, then leadership can be the starting point of demonstrative empathy that can emanate through the staff and to its customers. How do you build for that?

A cared-for workforce for customer service excellence

You can find examples of individual employees behaving with radical kindness despite working for brands that routinely disregard workers’ basic needs. But, this hardly seems ideal. How much better to build a business on empathy and generosity so that cared-for staff can care for customers.

I ran a very quick Twitter poll to ask employees what their very most basic need is:

Unsurprisingly, the majority of respondents cited a living wage as their top requirement. Owners developing a kind workforce must ensure that staff are housing-and-food-secure, and can afford the basic dignities of life. Any brand that can’t pay its staff a living wage isn’t really operational — it’s exploitation.

Beyond the bare minimums, Mercer’s Global Talent Trends 2019 Survey of 7,300 executives, HR experts, and employees highlighted trending worker emphasis on:

Flexibility in both hours and location to create a healthy work/life balance

Ethics in company technology, practices, and transparency

Equity in pay ratios, regardless of gender

Empathy in the workplace, both internally and in having a positive societal impact with customers

It’s just not very hard to connect the dots between a workforce that has its basic and aspirational needs met, and one possessing the physical, mental and emotional health to extend those values to consumers. As I found in a recent study of my own, 70 percent of negative review resolution was driven by brands having to overcome bad/rude service with subsequent caring service.

Even at the smallest local business level, caring policies and initiatives that generate kindness are within reach, with Gallup reporting that SMBs have America’s happiest and most engaged workers. Check out Forbes list of the best small companies of 2019 and note the repeated emphasis on employee satisfaction.

Kindness as currency, with limitless growth potential

“I wanted a tangible item that could track acts of kindness. From that, the Butterfly Coin emerged.” Bruce Pedersen, Butterfly Coins

Maybe someday, you’ll be the lucky recipient of a Butterfly Coin, equipped with a unique tracking code, and gifted to you by someone doing a kind act. Then, you’ll do something nice for somebody and pass it on, recording your story amongst thousands of others around the world. People, it seems, are so eager for tokens of kindness that the first mint sold out almost immediately.

The butterfly effect (the inspiration for the name of these coins) in chaos theory holds that a small action can trigger multiple subsequent actions at a remove. In a local business setting, an owner could publicly reward an employee’s contributions, which could cause the employee to spread their extra happiness to twenty customers that day, which could cause those customers to be in a mood to tip waitstaff extra, which could cause the waitstaff to comp meals for hungry neighbors sitting on their doorsteps, and on and on it goes.

There’s an artisan in Gig Harbor, WA who rewards kindnesses via turtle figurines. There are local newspapers that solicit stories of kindness. There are towns that have inaugurated acts-of-kindness weeks. There is even a suburb in Phoenix, AZ that re-dubbed itself Kindness, USA. (I mentioned, I’ve been keeping a file).

The most priceless aspect of kindness is that it’s virtually limitless. But that doesn’t mean it can’t be quantified. The Butterfly Coin idea is attempting to track kindness, and as a local business owner, you have a practical means of parsing it, too. It will turn up in unstructured citations, reviews, and social media, if you originate it at the leadership level, and share it out from employee to customer with an open hand.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[ductrungnguyen87]

Kindness as Currency: How Good Deeds Can Benefit Your Local Business

Posted by MiriamEllis

“To receive everything, one must open one’s hands and give.” - Taisen Deshimaru, Buddhist philosopher

A woman stands in a busy supermarket checkout line. The shopper in front of her realizes that they don’t have enough money with them to cover their purchase, so she steps in and makes up the balance. Then, when she reaches the checkout, her own receipt totals up higher than she was expecting. She doesn’t have enough left in her purse.

“No problem,” says the young clerk and swipes his own debit card to pay for her groceries.

A bystander snaps a photo and posts the story to Facebook. The story ends up on local radio and TV news. Unstructured citations for the grocery store start crackling like popcorn. National news takes notice. A scholarship foundation presents a check to the clerk. When asked how he felt about it, the clerk said:

“Personally, I think it’s undeserved attention. Because she did something so good … I felt like it was my responsibility to return the favor.”

In the process, if only for a moment in time, an everyday supermarket is transformed into a rescue operation for hope in humanity. Through the lens of local SEO, it’s also a lesson in how good deeds can be rewarded by good mentions.

Studying business kindness can be a rewarding task for any motivated digital marketing agency or local brand owner. I hope this post will be both a pick-me-up for the day, and a rallying cry to begin having deeper conversations about the positive culture businesses can create in the communities they serve.

10+ evocative examples of business kindness

“We should love people and use things, but sadly, we love things and use people,” Roger Johnson, Artisan

As a youngster in the American workforce, I ran into some very peculiar styles of leadership.

For instance, one boss gruffly told me not to waste too much time chatting with the elderly customers who especially loved buying from me...as if customer support doesn’t make or break business reputations.

And then there was the cranky school secretary who reprimanded me for giving ice packs to children because she believed they were only “trying to get attention” … as if schools don’t exist to lavish focus on the kids in their care.

In other words, both individuals would have preferred me to be less kind, less human, than more so.

Perhaps it was these experiences of my superiors taking a miserly approach to workplace human kindness that inspired me to keep a little file of outbreaks of goodwill that earned online renown. These examples beg self-reflective questions of any local business owner:

If you launched your brand in the winter, would you have opened your doors while under construction to shelter and feed housing-insecure neighbors?

If a neighboring business was struggling, would you offer them floor space in your shop to help them survive?

Would your brand’s culture inspire an employee to cut up an elder’s ham for him if he needed help? How awesome would it be if a staffer of yours had a day named after her for her kindness? Would your employees comp a meal for a hungry neighbor or pay a customer’s $200 tab because they saw them hold open a door for a differently-abled guest?

What good things might happen in a community you serve if you started mailing out postcards promoting positivity?

What if you gave flowers to strangers, including moms, on Mother’s Day?

How deeply are you delving into the season of giving at the holidays? What if, like one business owner, you opened shop on Thanksgiving just to help a family find a gift for a foster child? You might wake up to international fame on Monday morning.

What if visitors to your community had their bikes stolen on a road trip and your shop gifted them new bikes and ended up on the news?

One business owner was so grateful for his community’s help in overcoming addiction, he’s been washing their signage for free. What has your community done for you and how have you thanked them?

What if all you had to do was something really small, like replacing negative “towed at your own expense” signs by welcoming quick stop parking?

What if you, just for a day, you asked customers to pay for their purchases with kind acts?

I only know about these stories because of the unstructured citations (online references to a local business) they generated. They earned online publicity, radio, and television press. The fame for some was small and local, for others, internationally viral. Some activities were planned, but many others took place on the spur of the moment. Kindness, empathy, and gratitude, flow through them all like a river of hope, inviting every business owner to catch the current in their own way. One easy way for local business owners to keep better track of any positive mentions is by managing and monitoring reviews online with the New Moz Local.

See your online presence

Can kindness be taught in the workplace?

In Demark, schoolchildren learn empathy as a class subject. The country is routinely rated as one of the happiest in the world. At Moz, we have the TAGFEE code, which includes both generosity and empathy, and our company offers internal workshops on things like “How to be TAGFEE when you disagree.” We are noted for the kindness of our customer support, as in the above review.

According to Stanford psychologist Jamil Zaki, people “catch” cooperation and generosity from others. In his study, the monetary amount donors gave to charity went up or down based on whether they were told their peers gave much or little. They matched the generosity or stinginess they witnessed. In part two of the study, the groups who had seen others donating generously went on to offer greater empathy in writing letters to penpals suffering hard times. In other words, kindness isn’t just contagious — its impact can spread across multiple activities.

Mercedes-Benz CEO, Stephen Cannon, wanted employees to catch the kindness bug because of its profound impact on sales. He invited his workforce to join a “grassroots movement” that resulted in surprising shoppers with birthday cakes, staff rushing to remote locations with spare tires, and other memorable consumer experiences. Cannon noted:

“There is no scientific process, no algorithm, to inspire a salesperson or a service person to do something extraordinary. The only way you get there is to educate people, excite them, incite them. Give them permission to rise to the occasion when the occasion to do something arises. This is not about following instructions. It’s about taking a leap of faith.”

In a 2018 article, I highlighted the reviews of a pharmacy that made it apparent that staff wasn’t empowered to do the simplest self-determined acts, like providing a chair for a sick man who was about to fall down in a long prescription counter line. By contrast, an Inc. book review of Jill Lublin’s The Profits of Kindness states:

“Organizations that trade in kindness allow their employees to give that currency away. If you're a waitress, can you give someone a free piece of pie because the kid at the next table spilled milk on their foot? If you're a clerk in a hotel, do you have the authority to give someone a discounted rate because you can tell they've had a terrible, horrible, no good, very bad day?”

There may be no formula for teaching kindness, but if Zaki is right, then leadership can be the starting point of demonstrative empathy that can emanate through the staff and to its customers. How do you build for that?

A cared-for workforce for customer service excellence

You can find examples of individual employees behaving with radical kindness despite working for brands that routinely disregard workers’ basic needs. But, this hardly seems ideal. How much better to build a business on empathy and generosity so that cared-for staff can care for customers.

I ran a very quick Twitter poll to ask employees what their very most basic need is:

Unsurprisingly, the majority of respondents cited a living wage as their top requirement. Owners developing a kind workforce must ensure that staff are housing-and-food-secure, and can afford the basic dignities of life. Any brand that can’t pay its staff a living wage isn’t really operational — it’s exploitation.

Beyond the bare minimums, Mercer’s Global Talent Trends 2019 Survey of 7,300 executives, HR experts, and employees highlighted trending worker emphasis on:

Flexibility in both hours and location to create a healthy work/life balance

Ethics in company technology, practices, and transparency

Equity in pay ratios, regardless of gender

Empathy in the workplace, both internally and in having a positive societal impact with customers

It’s just not very hard to connect the dots between a workforce that has its basic and aspirational needs met, and one possessing the physical, mental and emotional health to extend those values to consumers. As I found in a recent study of my own, 70 percent of negative review resolution was driven by brands having to overcome bad/rude service with subsequent caring service.

Even at the smallest local business level, caring policies and initiatives that generate kindness are within reach, with Gallup reporting that SMBs have America’s happiest and most engaged workers. Check out Forbes list of the best small companies of 2019 and note the repeated emphasis on employee satisfaction.

Kindness as currency, with limitless growth potential

“I wanted a tangible item that could track acts of kindness. From that, the Butterfly Coin emerged.” Bruce Pedersen, Butterfly Coins

Maybe someday, you’ll be the lucky recipient of a Butterfly Coin, equipped with a unique tracking code, and gifted to you by someone doing a kind act. Then, you’ll do something nice for somebody and pass it on, recording your story amongst thousands of others around the world. People, it seems, are so eager for tokens of kindness that the first mint sold out almost immediately.

The butterfly effect (the inspiration for the name of these coins) in chaos theory holds that a small action can trigger multiple subsequent actions at a remove. In a local business setting, an owner could publicly reward an employee’s contributions, which could cause the employee to spread their extra happiness to twenty customers that day, which could cause those customers to be in a mood to tip waitstaff extra, which could cause the waitstaff to comp meals for hungry neighbors sitting on their doorsteps, and on and on it goes.

There’s an artisan in Gig Harbor, WA who rewards kindnesses via turtle figurines. There are local newspapers that solicit stories of kindness. There are towns that have inaugurated acts-of-kindness weeks. There is even a suburb in Phoenix, AZ that re-dubbed itself Kindness, USA. (I mentioned, I’ve been keeping a file).

The most priceless aspect of kindness is that it’s virtually limitless. But that doesn’t mean it can’t be quantified. The Butterfly Coin idea is attempting to track kindness, and as a local business owner, you have a practical means of parsing it, too. It will turn up in unstructured citations, reviews, and social media, if you originate it at the leadership level, and share it out from employee to customer with an open hand.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[bfxenon]

Kindness as Currency: How Good Deeds Can Benefit Your Local Business

Posted by MiriamEllis

“To receive everything, one must open one’s hands and give.” - Taisen Deshimaru, Buddhist philosopher

A woman stands in a busy supermarket checkout line. The shopper in front of her realizes that they don’t have enough money with them to cover their purchase, so she steps in and makes up the balance. Then, when she reaches the checkout, her own receipt totals up higher than she was expecting. She doesn’t have enough left in her purse.

“No problem,” says the young clerk and swipes his own debit card to pay for her groceries.

A bystander snaps a photo and posts the story to Facebook. The story ends up on local radio and TV news. Unstructured citations for the grocery store start crackling like popcorn. National news takes notice. A scholarship foundation presents a check to the clerk. When asked how he felt about it, the clerk said:

“Personally, I think it’s undeserved attention. Because she did something so good … I felt like it was my responsibility to return the favor.”

In the process, if only for a moment in time, an everyday supermarket is transformed into a rescue operation for hope in humanity. Through the lens of local SEO, it’s also a lesson in how good deeds can be rewarded by good mentions.

Studying business kindness can be a rewarding task for any motivated digital marketing agency or local brand owner. I hope this post will be both a pick-me-up for the day, and a rallying cry to begin having deeper conversations about the positive culture businesses can create in the communities they serve.

10+ evocative examples of business kindness

“We should love people and use things, but sadly, we love things and use people,” Roger Johnson, Artisan

As a youngster in the American workforce, I ran into some very peculiar styles of leadership.

For instance, one boss gruffly told me not to waste too much time chatting with the elderly customers who especially loved buying from me...as if customer support doesn’t make or break business reputations.

And then there was the cranky school secretary who reprimanded me for giving ice packs to children because she believed they were only “trying to get attention” … as if schools don’t exist to lavish focus on the kids in their care.

In other words, both individuals would have preferred me to be less kind, less human, than more so.

Perhaps it was these experiences of my superiors taking a miserly approach to workplace human kindness that inspired me to keep a little file of outbreaks of goodwill that earned online renown. These examples beg self-reflective questions of any local business owner:

If you launched your brand in the winter, would you have opened your doors while under construction to shelter and feed housing-insecure neighbors?

If a neighboring business was struggling, would you offer them floor space in your shop to help them survive?

Would your brand’s culture inspire an employee to cut up an elder’s ham for him if he needed help? How awesome would it be if a staffer of yours had a day named after her for her kindness? Would your employees comp a meal for a hungry neighbor or pay a customer’s $200 tab because they saw them hold open a door for a differently-abled guest?

What good things might happen in a community you serve if you started mailing out postcards promoting positivity?

What if you gave flowers to strangers, including moms, on Mother’s Day?

How deeply are you delving into the season of giving at the holidays? What if, like one business owner, you opened shop on Thanksgiving just to help a family find a gift for a foster child? You might wake up to international fame on Monday morning.

What if visitors to your community had their bikes stolen on a road trip and your shop gifted them new bikes and ended up on the news?

One business owner was so grateful for his community’s help in overcoming addiction, he’s been washing their signage for free. What has your community done for you and how have you thanked them?

What if all you had to do was something really small, like replacing negative “towed at your own expense” signs by welcoming quick stop parking?

What if you, just for a day, you asked customers to pay for their purchases with kind acts?

I only know about these stories because of the unstructured citations (online references to a local business) they generated. They earned online publicity, radio, and television press. The fame for some was small and local, for others, internationally viral. Some activities were planned, but many others took place on the spur of the moment. Kindness, empathy, and gratitude, flow through them all like a river of hope, inviting every business owner to catch the current in their own way. One easy way for local business owners to keep better track of any positive mentions is by managing and monitoring reviews online with the New Moz Local.

See your online presence

Can kindness be taught in the workplace?

In Demark, schoolchildren learn empathy as a class subject. The country is routinely rated as one of the happiest in the world. At Moz, we have the TAGFEE code, which includes both generosity and empathy, and our company offers internal workshops on things like “How to be TAGFEE when you disagree.” We are noted for the kindness of our customer support, as in the above review.

According to Stanford psychologist Jamil Zaki, people “catch” cooperation and generosity from others. In his study, the monetary amount donors gave to charity went up or down based on whether they were told their peers gave much or little. They matched the generosity or stinginess they witnessed. In part two of the study, the groups who had seen others donating generously went on to offer greater empathy in writing letters to penpals suffering hard times. In other words, kindness isn’t just contagious — its impact can spread across multiple activities.

Mercedes-Benz CEO, Stephen Cannon, wanted employees to catch the kindness bug because of its profound impact on sales. He invited his workforce to join a “grassroots movement” that resulted in surprising shoppers with birthday cakes, staff rushing to remote locations with spare tires, and other memorable consumer experiences. Cannon noted:

“There is no scientific process, no algorithm, to inspire a salesperson or a service person to do something extraordinary. The only way you get there is to educate people, excite them, incite them. Give them permission to rise to the occasion when the occasion to do something arises. This is not about following instructions. It’s about taking a leap of faith.”

In a 2018 article, I highlighted the reviews of a pharmacy that made it apparent that staff wasn’t empowered to do the simplest self-determined acts, like providing a chair for a sick man who was about to fall down in a long prescription counter line. By contrast, an Inc. book review of Jill Lublin’s The Profits of Kindness states:

“Organizations that trade in kindness allow their employees to give that currency away. If you're a waitress, can you give someone a free piece of pie because the kid at the next table spilled milk on their foot? If you're a clerk in a hotel, do you have the authority to give someone a discounted rate because you can tell they've had a terrible, horrible, no good, very bad day?”

There may be no formula for teaching kindness, but if Zaki is right, then leadership can be the starting point of demonstrative empathy that can emanate through the staff and to its customers. How do you build for that?

A cared-for workforce for customer service excellence

You can find examples of individual employees behaving with radical kindness despite working for brands that routinely disregard workers’ basic needs. But, this hardly seems ideal. How much better to build a business on empathy and generosity so that cared-for staff can care for customers.

I ran a very quick Twitter poll to ask employees what their very most basic need is:

Unsurprisingly, the majority of respondents cited a living wage as their top requirement. Owners developing a kind workforce must ensure that staff are housing-and-food-secure, and can afford the basic dignities of life. Any brand that can’t pay its staff a living wage isn’t really operational — it’s exploitation.

Beyond the bare minimums, Mercer’s Global Talent Trends 2019 Survey of 7,300 executives, HR experts, and employees highlighted trending worker emphasis on:

Flexibility in both hours and location to create a healthy work/life balance

Ethics in company technology, practices, and transparency

Equity in pay ratios, regardless of gender

Empathy in the workplace, both internally and in having a positive societal impact with customers

It’s just not very hard to connect the dots between a workforce that has its basic and aspirational needs met, and one possessing the physical, mental and emotional health to extend those values to consumers. As I found in a recent study of my own, 70 percent of negative review resolution was driven by brands having to overcome bad/rude service with subsequent caring service.

Even at the smallest local business level, caring policies and initiatives that generate kindness are within reach, with Gallup reporting that SMBs have America’s happiest and most engaged workers. Check out Forbes list of the best small companies of 2019 and note the repeated emphasis on employee satisfaction.

Kindness as currency, with limitless growth potential

“I wanted a tangible item that could track acts of kindness. From that, the Butterfly Coin emerged.” Bruce Pedersen, Butterfly Coins

Maybe someday, you’ll be the lucky recipient of a Butterfly Coin, equipped with a unique tracking code, and gifted to you by someone doing a kind act. Then, you’ll do something nice for somebody and pass it on, recording your story amongst thousands of others around the world. People, it seems, are so eager for tokens of kindness that the first mint sold out almost immediately.

The butterfly effect (the inspiration for the name of these coins) in chaos theory holds that a small action can trigger multiple subsequent actions at a remove. In a local business setting, an owner could publicly reward an employee’s contributions, which could cause the employee to spread their extra happiness to twenty customers that day, which could cause those customers to be in a mood to tip waitstaff extra, which could cause the waitstaff to comp meals for hungry neighbors sitting on their doorsteps, and on and on it goes.

There’s an artisan in Gig Harbor, WA who rewards kindnesses via turtle figurines. There are local newspapers that solicit stories of kindness. There are towns that have inaugurated acts-of-kindness weeks. There is even a suburb in Phoenix, AZ that re-dubbed itself Kindness, USA. (I mentioned, I’ve been keeping a file).

The most priceless aspect of kindness is that it’s virtually limitless. But that doesn’t mean it can’t be quantified. The Butterfly Coin idea is attempting to track kindness, and as a local business owner, you have a practical means of parsing it, too. It will turn up in unstructured citations, reviews, and social media, if you originate it at the leadership level, and share it out from employee to customer with an open hand.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!