#I have a document with a list of ''words of interest'' but thats a cheat lmao | Explore Tumblr Posts and Blogs

momo-de-avis · 5 years

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Gimme your best tips for describing people in English. Facial features especially.

oh my FRIEND you hit me where I’m the weakest, but I will do my best.

I am not as good as I wish I was when describing faces, so mostly I try to be... inconspicuous but enough that you get a general gist of it (admittedly, I like leaving room for the reader to give them their features and imagine the character themselves).

GENERALLY of course I go for the stand-out traits first: hair and eyes.

Only say eye colour if it’s relevant, say: the person is struck by their colour, it’s unique, they are under a favourable light (like, sun shining directly on their face), they’re standing very close. I say this as a person who NEVER---EVER---notices other people’s eye colour, but apparently, I am surrounded by people who ONLY notice the eye colour (seriously, people will go “hey do you know Zé?”, “who’s Zé?”, “the one with the blue eyes”, “what do you mean!!!!!”).

But you can describe eyes by FEELING. They’re darkened (by shadows, by the overall expression). They’re cold. They’re distant, like they’re not really there, they’re fixated on a distance. This is a good mechanic to translate a POV. If it’s limited, remember this is how your character is PERCEIVING, not necessarily what’s there.

And then there’s shape: they’re almond-shaped, they’re round, they’re slanted (or squinted if they’re doing that). BE CAREFUL using these expressions when referring to a specific race, a topic which I will abstain myself from commenting because I seriously feel I am not knowledgable on it (I once read somewhere that using “almond-shaped” describe the eyes of say a japanese or chinese person is in terrible taste, but in portuguese, 99% of writers use the expression “almond-shaped” (amendoados) so it REALLY caught me off guard. But then again, this goes for everything, I suppose? Especially if the descriptor involves food. Just... stay away from food as a general rule). They also could be wide open, bulging out in horror or shock, squinted as I said before.

And beyond shape: elusive, focused, bright, eager (remember that these are things you don’t notice through the eyes alone, you get it by getting a general picture). Liquid, humid, on the verge of tears. Shimmering if they’re biting the tears away.

And also there’s something a lot of writers forget: EYELASHES. They’re thick, they flutter, they bash together if they blink hard, repeatedly. They’re holding back tears. They’re smashed against their glasses (I love this one).

Eyebrows are like 70% of the focus of your expression here too. They raise in shock or surprise. You raise only one in suspicion or a somewhat disguised surprise. You knit them together for a frown. One thing I like to do is describe the forehead itself for doubt: creased by grooves, furrowed in suspicion, etc. Don’t forget their shape. I’ve seen razor-sharp, bushy, thick, expressive, slender, thin, etc.

Lips I usually don’t spend much time on. Fleshy or thin, and then sprinkle some colour. Cherry-pink, red, tawny, etc. (I’ve been told ‘tawny’ is fancy which what the fuck?). But the areas around the lips are interesting because when I want a character to see the other is cute (not beautiful, cute---say, a father seeing how cute his daughter is) they notice dimples in the corners (I wrote in a short story how a character described the dimples in the corner of her mouth as “the flag of turkey” lmao).

There’s also dry, chapped, and if they’re dying, they’ll have more a blue-purple-pale hue to them.

I wish I had good advice for the nose, I really do. In portuguese, when I wan to mention a nose, for some reason, I always go to “adunco”, which in english would be perhaps hooked, I think that’s the closest. The farthest I’ve gone, was something like: a straight nose but flattened at the tip, slightly perked. Which is weird. DO REMEMBER nostrils when someone’s enraged, cause they FLARE. And if you don’t want to describe them, remember: air comes in and out out of them!! So if they’re pissed, their breath is RAGING through. GUSTS of wind coming in through your smell-tubes (please don’t call your nostrils smell-tubes).

One challenge that I enjoyed being faced with was trying to describe the same character through the eyes of someone who knows them well but after years, meaning: how do I tell “wow, you’re older”. Evoke what’s already there, but think about what makes us look older. Wrinkles, naturally. But not just.

I have a character who sort of appears more solemn after years. There’s this tranquillity to her. A certain austerity that reflects in the eyes. There’s a few wrinkles, but mostly, I think the expression I was something like, the same features that made her stand out in youth, but softened by age. Another character, however, appears more child-like as he grows older.

It’s easier with men cause I just say “and now he has a beard!” and that AT LEAST it’s indicative of the fact that puberty’s bygone lmao.

SPEAKING OF BEARDS I will admit I have a very limited vocabulary, but it’s fun to play with it according to age. Like, when it’s a young kid still growing their beard, it’s fun to make fun of it (it’s cool, you can bully your characters). Thick, heavy beard. A mesh of hairs cosying the neck (I read something like this in a setting where men wore beards because it protected them in the winter). They’re a certain colour, but if they’re older, there’ll be threads of silver. Swatches of grey. Hints of decolouration lmao he might wear a stubble, or he might trim it enough to leave it fashionable. He could be freshly shaven, with cuts still, or not cuts at all, the skin sleek and velvety, or as this old hairdresser I once knew used to say, “he wants to feel his face like he feels his own ass”.

My real issue is general features. Heads usually have shapes we can identify, like long face, heart-shaped, squared, rectangular, oval. I mention the cheeks occasionally but it usually means someone’s looking a bit more intimately.

Teeth for state of mind, and I go here when I want to be extreme. Containing rage? Grit your teeth. Grind them together. Clench your jaw if you’re tense. Grinning? Teeth flashing white. Or yellow. Or stained with specks of brown and black from chewing tobacco, maybe smoking opium. Perhaps a chipped tooth or two. If the character is a piece of shit and they’re smiling really wide when they SHOULDN’T? White teeth. (I use a lot of white for evil for some reason).

Authority, self-confidence, defiance? Raise your chin high. Jut your chin forward. Look from above. Imponent. Fill your chest with air.

Then there’s... body. I am... not really good with body. So I do what I know best: focus on body language.

I usually really want to show what’s happening physically with the character, say: do you want them to be sort of evasive? Arms crossed or folded at the chest. Looking away. Shoulders slouched if they’re more relaxed. Stiffened if they’re tense. Fingers tapping the arm, or a table, or a knee, or whatever’s at hand. A bit of a lip, or my favourite, a bite of the cheek.

Excited? They move a lot. Erratic, intense. Piercing gaze, eyes glowing. Like the person has an inner light, coming out of themselves, blinding everyone around if they’re a Leo lmao. They generally also open their posture: hands aside, for example. Leaning forward. What if they’re flirting? Hands forward on the table, tilt of the head (women tilt their heads A LOT when they’re flirting), or tossing their hairs, pulling them away from their face.

Tousling the hair for nervousness, irritability. Just generally ruffling them with a frantic hand. Jittering leg too. Rubbing their face, hiding behind their hands, sinking their head in their hands if they’re near despair (it’s an expression I use a lot).

There are all body types, and I’ll be very honest, when it comes to that, just go straight to the fact. Fat, slender, chubby, scrawny, brawny. I once described a guy as muscular and built like an IKEA cabinet (a joke only my PT peeps will get but it sounds SO FUNNY in english).

This is all I can say on the subject, I believe. DO send me your suggestions if you have them!

#I have a document with a list of ''words of interest'' but thats a cheat lmao #rhythmlessgay

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aloera · 3 years

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The ask prompt is too long to fit into an ask TT_TT but here's the doc for it docs(.)google(.)com/document/d/1yDI7iFRhOJ8ENv_IwZAo3rDSUqj80EiJROS10RzRbj4/edit

the lengths u are going for this,,, much appreciated you're very sweet!!!

prompts + answers under the cut!!

INTRODUCTION

Name: aloera

AO3 account: aloera

Fandoms you write for: bnha

How many stories have you written so far: 19

FANFICTION PROFILE

What's your favorite fandom to write for? hmm,,, used to do pjo and eah (ever after high) and eah was fun as fuck i will say!!! i think bnha is my fav mostly bc i made the most friends in this fandom :D

What's your favorite character/person to write for? bkg and kirishima!! cannot choose do not make me <3

Fic you'd want to improve? probably what we deserve? i rushed the beginning and the confession is a bit stilted imo

Hardest fic you've written? between lion and men -_- bc there is so much canon compliant stuff i've gotta write out before i get to the divergence and its HARD

Easiest fic you've written? come home to me!!! it happened so easily,,, no second guessing no writers block just vibes <33 was lovely i miss it

What would you say is the most "famous" fic you've ever written? also probably come home to me? its got the most interaction

first line of the first fic you've ever written and published. [not including my 2014 ffnet fics] "The bell rings, class starts, and Katsuki and Midoriya are inexplicably absent." from come home to me

Have you ever done a collab with another writer? yes!!!!! on two separate occasions and its so fucking fun i highly recommend trying it out its the best

Do you beta? if asked but honestly im a shit beta lmao

Do you like joining fic fests/exchanges? depends on what i have going on irl but in general yeah!!

FANFICTION PREFERENCES

Fluff or angst? definitely fluff

"OCs" or "Reader" inserts? reader inserts!! have been going ham on them recently

Blurbs or drabbles? blurbs!!

One thing you love about fanfiction i just. i really love slice of life romance?? and most media doesn't give you that bc its dedicated to plot and action and that's valid!! but fanfiction fills in the gap which is really nice

One thing you don't like about fanfiction most of the stuff i don't like is less about actual fanfiction and more about how people behave about it

What is/are your favorite fandom author/authors? IVE BEEN WAITING FOR THIS ONE!!! TURN IT UP!!!

bnha: hiuythn, rae_tnub, Moniix, Ata_Lanta, wrunic, chezka, PurplePersnickety, surveycorpsejean, mahadevi, arxaris, deviance, Oceanbreeze7, MikeWritesThings, bonnia, wonhaebunny, dinosuns

voltron: hiuythn, Oceanbreeze7, DeerstalkerDeathFrisbee, arahir, dinosuns,

and honorable mention to loveclouds im not even in the haikyuu fandom i just love their fics So Much

these are just the ones off the top of my head i have so many favourites idc if i'm only supposed 2 have one!! die mad about it!!!

What is your favorite trope? secret relationship + relationship reveal til the day i die babie <3 <3

Least favorite trope? hm,,, probably just like. angst lmao i cannot stand 90% of it

A fanfiction cliché that you can't help but love? coffeeshop aus,,,, so good

Do you have a type when it comes to pairings? the otp where its like. piece of shit + himbo = love. ex. krbk, catradora, jade/beck

Favorite setting/au? hm,,, truly i cannot pick one KGKSJNHKj but i really like college aus!! and modern aus!! and roommate aus!!

Explain the meaning of your favorite line of dialogue you've written as if someone hasn't read it in context. “He doesn’t know,” Katsuki says, softly. “My timer stopped and nothing happened. He’s not mine.”

the line is from what we deserve!! it's a soulmate au where your timer counts down to the moment that you meet your soulmate!! bakugou's timer ends at USJ when he and kirishima attack kurogiri at the same time (impulsive kings <33) but kirishima's timer doesn't end until kamino because that's when he accepts himself as bakugous soulmate!! unfortunately, when bakugous timer has reached 0, he turned to see that kirishima's was still ticking and therefore believes that kirishima isn't his soulmate.

this line just,, idk. it's really sad. bakugou is such an action-driven character? if something doesn't go his way he Makes it go his way. he's got this insanely volatile quirk and he's got impeccable control of it!! but his love for kirishima isn't something that he can change and he's not going to ruin kirishima's chance of finding his own soulmate because he loves him and wants him to be happy. i really wanted to focus on how resigned he is? and how unusual that is for a character like him.

Favorite trope/genre to write? again, secret relationship with relationship reveals <33 fluff in general is my wheelhouse!!!

A trope/genre you haven't written but think would be a fun challenge? idk if this counts?? have been working on some dead dove concepts!! its super different from what i normally write so its a cool challenge

The one trope/concept you'll never touch and why probably cheating/infidelity?? it just looks,,, super difficult to write well and i don't have enough of an interest in it to try it out

Which do you prefer to write: longer or shorter fics? shorter!! low attention span gang <3

Ideal length to read? 5-10k?

Ideal length to write? 4-8k!!

How long was the longest fic you've ever written? control fraek is around 28k i think?

Have you ever written an AU? yeah!! i've done restaurant au's, soulmate au's, pro hero aus, and fantasy aus (general, not the bnha fantasy ending)

What's your favorite AU trope? hm,, probably when two people in authority are in a secret relationship? ceo's/uni professors/etc etc

Have you ever written smut? yeah!! was. difficult tho

What's your comfort genre? (the one you fall on most in writing/reading) fluff,,, hurt/comfort,,, fix-it fics with happy endings <3

If you were to start writing in other fandoms, which would they be? maybe jjk?? the characters are really cool!!!! fr i might go back to my ever after high roots i love the characters and setting so Much its so fun!!! idec if no ones into it anymore!!!!!

Is there a trope you think you could be easily recognized by in your writing? i've had people say they saw the mention of buff hagakure and recognized it was me so. probably that skdjhnksjd

WRITING STYLE

How would you describe your style? i tend to use shorter sentences and pretty simple words i think? and i gravitate towards lighthearted concepts that allow for ensemble casts and humour!!

Describe your style in three words romcom but fanfic

Favorite words to use when writing? the word reverent!! fuckin love including it!!

Dialogue tags or no dialogue tags? (she said, he said, they said, etc) dialogue tags!!!

Favorite dialogue tag (other than said, if you use them) again idk if this counts but "they said softly" is unmatched

Long sentences vs short vs a mix short <33

What colors would you use to describe your writing? hm,,, depends on the fic i would say?? control fraek is dark green to me?? kinda like a forest at night yk?? scary but there's still life there. sugar cookies is yellow like early morning sunlight, when it rains is yellowy-orange like a caution sign. not gonna list all of them cause theres a lot its just. do u get it? the colours change based on the vibe of the fic.

What song or music genre would you use to describe your writing? think. i am constantly trying to emulate that moment at the end of wasteland baby when hozier goes "im in love/im in love with you."

What kind of metaphors do you rely on? religious metaphors my beloved <33 they're just so pretty!!! i also love comparing stuff to water for some reason?? like that ocean vuong quote thats like "what are you now?/water." it goes hard!!!

What's something you'd say is experimental in your writing at this time? definitely action!! i have,,, no idea how to write it so anything i do is really just me playing around and seeing what works and what doesn't

Do you prefer to write by hand or to type? i've tried both!! personally i prefer typing because it goes way faster but i will say that writing by hand lets me get words down when i'm going through writer's block

What is your preferred place to write (notebook, laptop, cellphone, etc.)? laptop!!

What app/apps do you use to write (word, notepad, etc.)? google docs skjdnkjh its fine on desktop but mobile is,,,,, disgusting

Do you keep a notebook or file/notes page in your phone/device for notes on your writing? ngl i just have everything organized in my drive?? one folder per fandom and then sub folders for ideas+hcs, unfinished wips, and finished fics. multichaps get sub sub folders so i can organize outlines and drafts

Do you listen to music to help you write? yeah!! playlists organized by fic vibe :D

Where do you usually go to write (bedroom, living room, etc.)? mostly in my bedroom??? but moving around to different stops helps too i think!!

How long does it usually take for you to write? again this depends on what i have going on irl, how attached i am to the idea, my mindset at the time, etc!! i am,, the least consistent person skjnhdkjh.

What's your favorite font to use when writing? times new roman my beloved

Other writing habits? sometimes i'll write in the dark?? bad for my eyes but for some reason it gets the words flowing

CONCEPTUALIZATION

How do you conceptualize your ideas? (See specific moments like they're a movie, writing specific lines in your head, don't know until you put the words on paper, etc.) i tend to get inspiration from movies, books, poems, or other fics!!! sometimes one line just makes me go oh,, i want to write something like that,,, and then it helps me create an idea that makes me feel the same way?? i did this with control fraek!!!! i wanted a scenario where bakugou was cold and calculating and i was like hm. to do that he’d have to be focusing on something important. and from there i was able to flesh out the rest of the idea.

Which comes first: the pairing or the plot? with krbk its always always the pairing,, i'll be sitting there like wow <33 i love them <33 what if one of them had amnesia <33 (which, yes, wip!!) otherwise it's usually the plot!! and i slot in characters that i feel make sense

Have you ever used a prompt? yeah!! used a prompt for wlw week 2020 and it was fun as hell

Do you write around the story around a specific scene you want to get to or do you start from a plot idea definitely the first!!!! i almost always write like,,, a super messy scene thats 90% dialogue, keep it in my head, and then write the entire fic around that one moment

Do you find that you include a projection of some part of yourself in the way you write a character? a lot of the time when i write love confessions or love in general i'll have one of the characters think or say that the other person makes their head quiet? and it's because that's what i feel whenever i'm in love?? a quiet mind. i project on characters yeah but i think most of the projection actually goes to the way that i write love

Do you research some of the things you write deeply, partially and kind of wing the rest, or play entirely by ear (in this case, go with whatever base knowledge of the subject you have)? most of the time if i do research it'll be about the setting (ex. the izakaya in to have and to hold) or if i'm having the characters interact with an object that they like. need to know how to use (me, in control fraek: google. hey google. does someone die if they get shot in the foot??? no???? awesome thank u <3)

Have you ever had an idea for a story and forgot about it? lmaoo yeah all the time i'll find like 500-2k words of concepts in my gdocs like i do. not remember this at all

Is there a trope you think you could be easily recognized by in your writing? probably krbk secret relationship lmao

Are there concepts you've tried that turned out better than expected? yeah!! i fully thought the action in control fraek would be awful but it turned out not bad??? which im happy with

Are there concepts you've tried that turned out worse than you expected? again, what we deserve, i personally think it would have worked out better if i'd paced it slower and drawn out the pining but i. do not feel like going back to fix it so its staying the way that it is. pining is so fucking hard to do AHHHH i get so tired with it!!! im like just date already!!!!

PROCESS

How do you come up with titles? in rare occasions (literally. all my multichaps for some reason) the title comes after writing like .5 words of the first chapter im like YES this is it!!!!! sometimes i write the whole thing and pick out one line that fits (what i did with come home to me) a lot of the time i just. steal from songs or poems that i like

What's your favorite emotion to cause on your readers? i like making people happy!!!! love when people comment saying they're cheered up

What's your favorite emotion to write? lovelovelovelovelovelove

Have you ever cried or felt any emotion while reading something you've written? never cried?? but sometimes i'll rereading my hurt/comfort fics 4. yk. comfort

Do you write in order or whatever comes to you? in order!! unless i have a scene that i Need to write and i'll quickly jot it down so that i don't forget

Usual way you procrastinate while writing? ...doing asks like this, making playlists, discord, watching netflix. what don't i do smh

Do you outline or free write? i am. so shit at outlines. i mostly free write and write lil notes for stuff that i wanna add later

Do you set word goals or scene goals (scenes you want to include)? yes!! like i said i'll write loose notes for scenes that i want to add later!! it gives me something to write towards :D

What do you consider when writing your scenes? what goes into making the atmosphere and mood you want? to set a scene i do two things? the first is like,, the five senses bc that always sets the scene really well and makes it feel Real. i'll visualize stuff in my head like its a movie and write out what i would want to tell the set designer?? if the lights are low, if the space is busy, if it's supposed to exude comfort or not.

for putting forward the character's mood one thing i've found that makes a difference is sentence length!! long sentences are good for making a character seem flustered and nervous or not really in control of their emotions? good for love confessions. short sentences are good for when the character is focused on something or short on time. good for fights!!

What's something you never considered to include in your writing that you can't leave out now? def buff hagakure,,,, once i thought of it i was like. if i don't include this at least once in every single fic how could i look at myself in the mirror!!!!!! how could i face anyone!!!!

How do you start a story? establishing a fact about the character or describing the setting! option a is one single thread of gold, option b is between lion and men

How do you end a story? either by tying it back to the beginning or doing like a funny kind of closing??? option a is sugar cookies, option b is a godless society

How do you get out of writer's block? change something!! move something!! i go from typing to handwriting, moving from my bedroom to my living room, switching wips to work on something else!! i do sprints as well?? give myself like fifteen minutes to write something and sometimes 200 words opens up the way for another 2k. sometimes i'll just delete like 500 words and start fresh

Do you edit? or do you toss your writing out there? i edit!!! i'll go over it myself then send it to one or two betas (bee my beloved <33)

How do you edit? do you use spellcheck, grammar checkers, etc? bee is my grammar checker bc he is So Good with grammar. i use grammarly as well for spellcheck stuff mostly?? sometimes my edit process is just like "am i tired of looking at this!! yes <3" and then i post it

PROGRESS

Do you usually like what you write? yeah!!! i post stuff that makes me happy and that i'm fine with rereading!!! i write stuff for self-indulgence reasons first and foremost and i think my writing reflects that sjhnksj

Have you ever written something you didn't like but posted anyways? nope!! even what we deserve i LIKED even if i see a lot of room 4 improvement!! if i don't like smth it's not getting posted

Do you find yourself rereading your writing often? yeah!! the reason i wrote so much krbk secret relationship is because i loved it but i'd read all that there was so i just,, wrote more,, ngl its kinda nice being in a place where i actually like my writing bc i can write stuff that i want to see and really enjoy it!!

Can you tell us anything about your current WIP? sure!! i'm currently working on when it rains which is a fic where bakugou gets hit by a crying quirk!! i'm gonna be using it to explore So Much of all might's character and his relationships with bakugou and aizawa (and i think some people from his past!!)

Can you give us a sneak peek on your current WIP? “You did something. What the hell did you do?” Kirishima sounds pissed off. It would amuse Katsuki if he wasn’t fighting just to stay standing.

“Nothing he didn’t ask for,” Shinsou replies.

“K’ri… shima,” Katsuki croaks out. “‘S fine. Not him.”

His chest collapses back into the familiar dry heaving after that but Kirishima shuts up. He doesn’t apologize to Shinsou.

Kirishima’s a good friend, stubborn and loyal. He stands by Katsuki’s side like an attack dog, blocking him from the view of anyone ogling at his tears.

The last line you've written Ochako knows more than she'd realized. She knows enough to keep her guard up.

It’s not enough.

Open a wip. what’s the first line?

Katsuki wakes up feeling like absolute fucking shit.

INSIGHT

What's your favorite thing about writing? touched on this before but it's mainly just being able to write the things that i want to see and actually enjoy them!!! actually reread them!!!! i thought "wouldn't it be cool if bkg and kirishima owned a restaurant together" and then i wrote it and i like it enough to reread it!!!! being able to create content for myself makes me. so happy

How do you keep yourself inspired? this is gonna sound narcissistic maybe but honestly i'm just really excited about my ideas and where i'm gonna take them and the idea of "i'm gonna get to That scene" keeps me going through the entire thing. also my friends!!!! i'll talk to them about fics and their reactions keep me hyped up enough to finish!!!!

What is your favorite thing to write? just,, slice of life romance,,, stuff thats silly and makes people laugh!!

What do you think your strengths are in writing? i'm good with dialogue!! i do lil voice acting sessions with myself to make sure everything sounds natural and like it's coming from that character skhjnskj

i'm comfortable with my portrayal of love as well??? i spend a lot of time thinking about what it is exactly that i'm trying to get across and i think it turns out well!!

What are things you wish you could practice more? on one hand i wanna get better at writing angst on the other hand i dislike writing angst. do you see my issue

One way you've improved your writing since you began? characterization!! i think i've gotten better at writing characters that are all Different and bring different things to the table!!! i used to project a lot more and it would compromise the characterization because the character was like 70% me and 30% them? not to say that projection is bad but if you do it too much it just,, doesn't read like the character and from a reader's standpoint the narrative can become less compelling

One aspect of writing you're still working on? writing action!!! i. literally hate writing it but i write for a fandom about superheroes so. Unfortunately i gotta learn.

A piece of writing advice you've learned while writing saw this on another tumblr post but they said sometimes if you're struggling with a scene, the problem is five lines back. i've found that to be true!!!! sometimes u gotta delete a chunk and start a little ways back!! i did this with too busy being yours because i was stuck for Weeks and i deleted like 25% of what i had but it helped me actually finish it :D

A bit of writing advice you can't stand when people shit on show don't tell for being overrated lmao bc when u read their writing you can Tell

Something you wish you knew when you first started writing? ,,,,honestly i kind of wish i could know some of the stuff that i used to when i first started writing?? technically i'm better now but creatively i was must better when i wasn't stressing about whether anyone would like what i was writing. so i guess i wish i knew that i should keep that confidence? i kinda wish that i wasn't as insecure about other people's writing styles because i never used to be!!

Something you've learned in life that you apply in writing there's no point in feeling inferior?? writing one genre isn't better than the other. being in one fandom isn't better than being in another. the kind of language you use or the length of your paragraphs- none of that stuff like. matters. what matters is that you're having fun and happy with what you're creating!!!! enjoy other peoples writing but don't let it make you feel worse about yours :D

#AHH ive wanted to answer these for so long...... bro fr i was so happy when u sent these!!! like wow!! finally got sent one!!!#sorry for how long the responses are idk how to be concise #asks #anon #a(lore)a

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atakportal · 6 years

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New Post has been published on https://adz.cloud/2019/01/29/b2b-local-search-marketing-a-guide-to-hidden-opportunity/

B2B Local Search Marketing: A Guide to Hidden Opportunity

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Not totally sure? Let’s look at Google’s categories.

Out of the 2,395 Google My Business Categories listed here, there are at least 1,270 categories applicable to B2B companies. These include companies that are by nature B2B (wholesalers, suppliers) and companies that are B2C but could have a B2B offering (restaurants, event sites). In other words, more than half of Google’s categories signal to B2B-friendly companies that local marketing is an opportunity.

Let’s look at some major groups of categories and see how they could be fine-tuned to serve executive needs instead of only consumer needs:

Food establishments (restaurants, cafes, food trucks, caterers, etc.) can create relationships with nearby employers by offering business lunch specials, delivery, corporate catering, banquet rooms, and related B2B services. This can work especially well for restaurants located in large business districts, but almost any food-related business could create a corporate offering that incentivizes loyalty.

Major attractions (museums, amusements, cultural centers, sports centers, etc.) can create corporate packages for local employers seeking fun group activities. Brands looking to reduce implicit bias may be especially interested in interacting with cultural groups and events.

Professional services (realty, financial, printing, consulting, tech, etc.) can be geared towards corporate needs as well as individuals. A realtor can sell commercial properties. A printer can create business signage. A computer repair shop can service offices.

Personal services (counseling, wellness, fitness, skill training, etc.) can become corporate services when employers bring in outside experts to improve company morale, education, or well-being.

Home services (carpet cleaning, landscaping, plumbing, contracting, security, etc.) can become commercial services when offered to other businesses. Office buildings need design, remodeling, and construction and many have lounges, kitchens, restrooms, and grounds that need janitorial and upkeep services. Many retailers need these services, too.

Entertainers (comedians, musicians, DJs, performance troupes, etc.) can move beyond private events to corporate ones with special package offerings. Many brands have days where children, family members, and even pets are welcomed to the workplace, and special activities are planned.

Retailers (clothing, gifts, equipment, furniture, etc.) can find numerous ways to supply businesses with gear, swag, electronics, furnishings, gift baskets, uniforms, and other necessities. For example, a kitchen store could vend breakfast china to a B&B, or an electronics store could offer special pricing for a purchase of new computers for an office.

Transportation and travel services (auto sales and maintenance, auto rentals, travel agencies, tour guides, charging stations, etc.) can create special packages for businesses. A car dealer could sell a fleet of vehicles to a food delivery service, or a garage could offer special pricing for maintaining food trucks. A travel agency could manage business trips.

As you can see, the possibilities are substantial, and this is all apart from businesses that are classic B2B models, like manufacturers, suppliers, and wholesalers who also have physical premises and meet face-to-face with their clients. See if you’ve been missing out on a lucrative opportunity by examining the following spreadsheet of every Google My Business Category I could find that is either straight-up B2B or could create a B2B offering:

See local B2B categories

The business I’m marketing qualifies. What’s next?

See which of these two groups you belong to: either a B2B company that hasn’t been doing local SEO, or a local business that hasn’t created a B2B offering yet. Then follow the set of foundational tips specific to your scenario.

If you’re marketing a B2B company that hasn’t been doing local SEO:

Know that the goal of local SEO is to make you as visible as possible online to any neighbor searching for what you offer so that you can win as many transactions as possible.

Read the Guidelines for Representing your business on Google to be 100% sure your business qualifies and to familiarize yourself with Google’s rules. Google is the dominant player in local search.

Make sure your complete, accurate name, address, and phone number is included in the footer of your website and on the Contact Us page. If you have multiple locations, create a unique page on your website for each location, complete with its full contact information and useful text for website visitors. Make each of these pages as unique and persuasive as possible.

Be sure the content on your website thoroughly describes your goods and services, and makes compelling offers about the value of choosing you.

Make sure your website is friendly to mobile users. If you’re not sure, test it using Google’s free mobile-friendly test.

Create a Google My Business profile for your business if you don’t already have one so that you can work towards ranking well in Google’s local results. If you do have a profile, be sure it is claimed, accurate, guideline-compliant and fully filled out. This cheat sheet guide explains all of the common components that can show up in your Google Business Profile when people search for your company by name.

Do a free check of the health of your other major local business listings on Moz Check Listing. Correct errors and duplicate listings manually, or to save time and enable ongoing monitoring, purchase Moz Local so that it can do the work for you. Accurate local business listings support good local rankings and prevent customers from being misdirected and inconvenience.

Ask for, monitor, and respond to all of your Google reviews to improve customer satisfaction and build a strong, lucrative reputation. Read the guidelines of any other platform (like Yelp or TripAdvisor) to know what is allowed in terms of review management.

Build real-world relationships within the community you serve and explore them for opportunities to earn relevant links to your website. Strong, sensible links can help you increase both your organic and local search engine rankings. Join local business organizations and become a community advocate.

Be as accessible as possible via social media, sharing with your community online in the places they typically socialize. Emphasize communication rather than selling in this environment.

If you’re marketing a local business that hasn’t created a B2B offering yet:

Research your neighborhood and your community to determine what kinds of businesses are present around you. If you’re not sure, reach out to your local Chamber of Commerce or a local business association like AMIBA to see if they have data they can share with you. Doing searches like “Human Resources Event Seattle” or “People Ops Event Seattle” can bring up results like this one naming some key companies and staffers.

Document your research. Create a spreadsheet with a column for why you feel a specific business might be a good fit for your service, and another column for their contact information.See if you can turn up direct contact info for the HR or People Ops team. Phone the business, if necessary, to acquire this information.

Now, based on what you’ve learned, brainstorm an offering that might be appealing to this audience. Remember, you’re trying to entice other business owners and their staff with something that’s special for them and meets their needs..

Next, write out your offering in as few words at possible, including all salient points (who you are, what you offer, why it solves a problem the business is likely to have, available proof of problem-solving, price range, a nice request to discuss further, and your complete contact info). Keep it short to respect how busy recipients are.

Depending on your resources, plan outreach in manageable batches and keep track of outcomes.

Be sure all of your online local SEO is representing you well, with the understanding that anyone seriously considering your offer is likely to check you out on the web. Be sure you’ve created a page on the site for your B2B offer. Be sure your website is navigable, optimized and persuasive, with clear contact information, and that your local business listings are accurate and thorough — hopefully with an abundance of good reviews to which you’ve gratefully responded.

Now, begin outreach. In many cases this will be via email, using the text you’ve created, but if you’ve determined that an in-person visit is a better approach, invest a little in having your offer printed nicely so that you can give it to the staff at the place of business. Make the best impression you possibly can as a salesperson for your product.

Give a reasonable amount of time for the business to review and decide on your offer. If you don’t hear back, follow up once. Ideally, you’re hoping for a reply with a request for more info. If you hear nothing in response to your follow-up, move on, as silence from the business is a signal of disinterest. Make note of the dates you outreached and try again after some time goes by, as things may have changed at the business by then. Do, however, avoid aggressive outreach as your business will appear to be spamming potential clients instead of helping them.

As indicated, these are foundational steps for both groups — the beginnings of your strategy rather than the ultimate lengths you may need to go to for your efforts to fully pay off. The amount of work you need to do depends largely on the level of your local competition.

B2B tips from Moz’s own Team Happy

Moz’s People Ops team is called Team Happy, and these wonderful folks handle everything from event and travel planning, to gift giving, to making sure people’s parking needs are met. Team Happy is responsible for creating an exceptional, fun, generous environment that functions smoothly for all Mozzers and visitors.

I asked Team Happy Manager of Operations, Ashlie Daulton, to share some tips for crafting successful B2B outreach when approaching a business like Moz. Ashlie explains:

We get lots of inquiry emails. Do some research into our company, help us see what we can benefit from, and how we can fit it in. We don’t accept every offer, but we try to stay open to exploring whether it’s a good fit for the office.

The more information we can get up front, the better! We are super busy in our day-to-day and we can get a lot of spam sometimes, so it can be hard to take vague email outreach seriously and not chalk it up to more spam. Be real, be direct in your outreach. Keeping it more person-to-person and less “sales pitchy” is usually key.

If we can get most of the information we need first, research the website/offers, and communicate our questions through emails until we feel a call is a good next step, that usually makes a good impression.

Finally, Ashlie let me know that her team comes to decisions thoughtfully, as will the People Ops folks at any reputable company. If your B2B outreach doesn’t meet with acceptance from a particular company, it would be a waste of your time and theirs to keep contacting them.

However, as mentioned above, a refusal one year doesn’t mean there couldn’t be opportunity at a later date if the company’s needs or your offer change to be a better fit. You may need to go through some refinements over the years, based on the feedback you receive and analyze, until you’ve got an offer that’s truly irresistible.

A sample B2B outreach email

“La práctica hace al maestro.” – Proverb

Practice makes perfect. Let’s do an exercise together in which we imagine ourselves running an awesome Oaxacan restaurant in Seattle that wants to grow the B2B side of our business. Let’s hypothesize that we’ve decided Moz would be a perfect client, and we’ve spent some time on the web learning about them. We’ve looked at their website, their blog, and have read some third-party news about the company.

We found an email address for Team Happy and we’ve crafted our outreach email. What follows is that email + Ashlie’s honest, summarized feedback to me (detailed below) about how our fictitious outreach would strike her team:

Good morning, Team Happy!

When was the last time Moz’s hardworking staff was treated to tacos made from grandmother’s own authentic recipe? I’m your neighbor Jose Morales, co-owner with my abuela of Tacos Morales, just down the street from you. Our Oaxacan-style Mexican food is:

– Locally sourced and prepared with love in our zero-waste kitchen – 100% organic (better for Mozzers’ brains and happiness!) with traditional, vegan, and gluten-free options – $6–$9 per plate

We know you have to feed tons of techies sometimes, and we can effortlessly cater meals of up to 500 Mozzers. The folks at another neighboring company, Zillow, say this about our beautiful food:

“The best handmade tortillas we’ve ever had. Just the right portions to feel full, but not bogged down for the afternoon’s workload. Perfect for corporate lunches and magically scrumptious!”

May I bring over a complimentary taco basket for a few of your teammates to try? Check out our menu here and please let me know if there would be a good day for you to sample the very best of Taco Morales. Thank you for your kind consideration and I hope I get the chance to personally make Team Happy even happier!

Your neighbors, Jose y Lupita Morales Tacos Morales www.tacosmorales.com 222 2nd Street, Seattle – (206) 111-1111

Why this email works:

We’re an inclusive office, so the various dietary options catch our eye. Knowing price helps us decide if it’s a good fit for our budget.

The reference to tech feels personalized — they know our team and who we work with.

It’s great to know they can handle some larger events!

It instills trust to see a quote from a nearby, familiar company.

Samples are a nice way to get to know the product/service and how it feels to work with the B2B company.

The menu link, website link, and contact info ensure that we can do our own exploring to help us make a decision.

As the above outreach illustrates, Team Happy was most impressed by the elements of our sample email that provided key information about variety, price and capacity, useful links and contact data, trust signals in the form of a review from a well-known client, and a one-on-one personalized message.

Your business is unique, and the precise tone of your email will match both your company culture and the sensibilities of your potential clients. Regardless of industry, studying the above communication will give you some cues for creating your own from the viewpoint of speaking personally to another business with their needs in mind. Why not practice writing an email of your own today, then run it past an unbiased acquaintance to ask if it would persuade them to reply?

A checklist to guide your website content

Your site content speaks for you when a potential client wants to research you further before communicating one-on-one. Why invest both budget and heart in what you publish? Because 94% of B2B buyers reportedly conduct online investigation before purchasing a business solution. Unfortunately, the same study indicates that only 37% of these buyers are satisfied with the level of information provided by suppliers’ websites. Do you see a disconnect here?

Let’s look at the key landing pages of your website today and see how many of these boxes you can check off:

My content tells potential clients…

☑ What my business name, addresses, phone numbers, fax number, email addresses, driving directions, mapped locations, social and review profiles are

☑ What my products and services are and why they meet clients’ needs

☑ The complete details of my special offers for B2B clients, including my capacity for fulfillment

☑ What my pricing is like, so that I’m getting leads from qualified clients without wasting anyone’s time

☑ What my USP is — what makes my selling proposition unique and a better choice than my local competitors

☑ What my role is as a beneficial member of the local business community and the human community, including my professional relationships, philanthropy, sustainable practices, accreditations, awards, and other points of pride

☑ What others say about my company, including reviews and testimonials

☑ What my clients’ rights and guarantees are

☑ What value I place on my clients, via the quality, usefulness, and usability of my website and its content

If you found your content lacking any of these checklist elements, budget to build them. If writing is not your strong suit and your company isn’t large enough to have an in-house content team, hire help. A really good copywriter will partner up to tell the story of your business while also accurately portraying its unique voice. Expect to be deeply interviewed so that a rich narrative can emerge.

In sum, you want your website to be doing the talking for you 24 hours a day so that every question a potential B2B client has can be confidently answered, prompting the next step of personal outreach.

How to find your B2B advantage

Earlier, we spoke of the research you’ll do to analyze the business community you could be serving with your B2B offerings, and we covered how to be sure you’ve got the local digital marketing basics in place to showcase what you do on the web. Depending on your market, you could find that investment in either direction could represent an opportunity many of your competitors have overlooked.

For an even greater advantage, though, let’s look directly at your competitors. You can research them by:

Visiting their websites to understand their services, products, pricing, hours, capacity, USP, etc.

Visiting their physical premises, making inquiries by phone, or (if possible) making a purchase of their products/services to see how you like them and if there’s anything that could be done better

Reading their negative reviews to see what their customers complain about

Looking them up on social media, again to see what customers say and how the brand handles complaints

Reading both positive and negative media coverage of the brand

Do you see any gaps? If you can dare to be different and fill them, you will have identified an important advantage. Perhaps you’ll be the only:

Commercial cleaning company in town that specializes in servicing the pet-friendly hospitality market

Restaurant offering a particular type of cuisine at scale

Major attraction with appealing discounts for large groups

Commercial printer open late at night for rush jobs

Yoga instructor specializing in reducing work-related stress/injuries

And if your city is large and highly competitive and there aren’t glaring gaps in available services, try to find a gap in service quality. Maybe there are several computer repair shops, but yours is the only one that works weekends. Maybe there are a multitude of travel agents, but your eco-tourism packages for corporations have won major awards. Maybe yours is just one of 400+ Chinese restaurants in San Francisco, but the only one to throw in a free bag of MeeMee’s sesame and almond cookies (a fortune cookie differentiator!) with every office delivery, giving a little uplift to hardworking staff.

Find your differentiator, put it in writing, put it to the fore of your sales process. And engineer it into consumer-centric language, so that hard candy buttons with chocolate inside them become the USP that “melts in your mouth, not in your hands,” solving a discovered pain point or need.

B2B marketing boils down to service

“No one is useless in this world who lightens the burdens of another.” – Charles Dickens

We’re all in business to serve. We’re all helpers. At Moz, we make SEO easier for digital and local companies. At your brand, _________?

However you fill in that blank, you’re in the business of service. Whether you’re marketing a B2B that’s awakening to the need to invest in local SEO or a B2C on the verge of debuting your new business-to-business offering, your project boils down to the simple question,

“How can I help?”

Looking thoughtfully into your brand’s untapped capacities to serve your community, coupled with an authentic desire to help, is the best groundwork you can lay at the starting point for satisfaction at the finish line.

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