#Jennifer Petrone Dezso

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“I still find that my theater training serves me probably better than anything else in my background. For me, future-ready is what I learned, preparing for performances, which is to do all of your homework behind-the-scenes.” Regan Robinson’s FutureFit with yours truly #lma24 #lmamkt

Regan Robinson and Roy Sexton, Director of Marketing at Clark Hill (ME!), delve into how his background in theater equips him with what’s needed to be future ready, and why his diverse passions provide a rich framework for seeing its possibilities. They explore the misconceptions about authenticity (which inherently promotes a long-term perspective), and how authentic leadership must be nurtured…

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“I think I have naturally gravitated toward communities where I knew I could feel comfortable, or found ways to carve that out for myself.” Passle’s CMO Series Represents … #pride, #allyship, and #LMA23

Oh, thank you, Yasmin Zand and Charlotte Knight and Passle, for this lovely opportunity to discuss #LMA23, my professional and personal journey as a member of the lgbtq ommunity, and what authentic allyship can (and should) be: https://blog.passle.net/post/102igso/cmo-series-represents-born-this-way-roy-sexton-of-clark-hill-on-inclusion-com Very grateful for you, for this series, and for what…

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Laura Gassner Otting and Athena Dion join Rob and me on Legal Marketing Coffee Talk to discuss #LMA23, authenticity, advocacy, and framily … and how #dragisnotdangerous

ICYMI – catch the replay here: https://fb.watch/kDGjJaum8Y/?mibextid=v7YzmG … fab guests Laura Gassner Otting and Athena Dion joined Rob Kates and me to relive a bit of #LMA23. But quickly (sequins notwithstanding) the conversation turned toward authenticity and advocacy and framily. … Learning that wonderhell isn’t a destination but a journey; that once you’ve achieved your goal living in a…

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Oh, thank you, Yasmin Zand and Charlotte Knight and Passle, for this lovely opportunity to discuss #LMA23, my professional and personal journey as a member of the #lgbtqcommunity, and what authentic #allyship can (and should) be: https://blog.passle.net/post/102igso/cmo-series-represents-born-this-way-roy-sexton-of-clark-hill-on-inclusion-com

Very grateful for you, for this series, and for what you provide our community and #legal industry so generously.

Shout outs and thanks to friends, colleagues, and allies, all mentioned (or alluded to!) in the show: Laura Gassner Otting, Athena Dion, Lisa McDonald Kamen, Diana Lauritson, Megan McKeon, Lee Ashby Watts, Jennifer Petrone Dezso, Holly Amatangelo, Kaitlin Heininger, Danielle Holland, Jennifer Weigand, Ellie Hurley, Ashley Stenger, James Fisher, Nancy Leyes Myrland, Gina Furia Rubel, Laura Toledo, Gail Porter Lamarche, Heather Morse-Geller, Lindsay Griffiths, Amber Bollman, Mike Mellor, Ruth Morayniss, Arthur Uratani, Tahisha Fugate, Susan Ahern, Mary Ann Hastings Stephens, Jon Brewer, Joseph Edmonds, Cheryl Bame, Don Sexton, Susie Sexton, John Mola, and more.

Episode description: On this episode of CMO Series REPRESENTS, Yasmin Zand is lucky enough to sit down with Roy Sexton, Director of Marketing at Clark Hill Law and 2023 Legal Marketing Association - LMA International President, to discuss his journey both inside and outside of the legal marketing industry.

Roy shares how his formative experiences as a gay man have impacted his approach to leadership and why finding safe and inclusive communities that allow him to be his authentic self has become so central in his career.

The conversation delves into Roy’s childhood, passions, and why his headline performance at the 2023 LMA Annual Conference in Florida was so poignant in support of the #LGBTQ+ community in that moment.

#pride #law #legalmarketing #community #DEI #wellbeing #kindness #community

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ICYMI - catch the replay here: https://fb.watch/kDGjJaum8Y/?mibextid=v7YzmG … fab guests Laura Gassner Otting and Athena Dion joined Rob Kates and me to relive a bit of #LMA23. But quickly (sequins notwithstanding) the conversation turned toward authenticity and advocacy and framily. …

Learning that #wonderhell isn’t a destination but a journey; that once you’ve achieved your goal living in a place of “how can I top that?” is giving yourself a disservice; that achievement is about what you learn about yourself and others in the process; that taking the pause after is ok and good because your next adventure will come naturally and organically through; and more.

Yes, we talked about #Florida and how #dragisnotdangerous but also how this moment has revealed the good (and sometimes the disappointing) in those around us. We learned that “you don’t have to give your trophies back” after achievement. They’re yours. You earned them. Don’t feel an apologetic need to put them back in the universe. And that sometimes after achievement, a fulfilling path can be helping others then find theirs. And, oh, sometimes “rage and greed” (and borrowed couture) are the only spark one needs to go to that next level!

Shout outs during the show to Megan McKeon, Jennifer Petrone Dezso, Lee Ashby Watts, Danna Tauber, Rich Bracken, Jessica Aries, Holly Amatangelo, Lisa McDonald Kamen, Kevin Iredell, Jessica Haarsgaard, Susie Sexton, and more!

#drag #lgbtqcommunity #allies #lgbtqia #lgbtqplus #bekind #compassion #community #saylove Legal Marketing Association - LMA International

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ICYMI - catch the replay here: https://fb.watch/kDGjJaum8Y/?mibextid=v7YzmG … fab guests Laura Gassner Otting and Athena Dion joined Rob Kates and me to relive a bit of #LMA23. But quickly (sequins notwithstanding) the conversation turned toward authenticity and advocacy and framily. …

Learning that #wonderhell isn’t a destination but a journey; that once you’ve achieved your goal living in a place of “how can I top that?” is giving yourself a disservice; that achievement is about what you learn about yourself and others in the process; that taking the pause after is ok and good because your next adventure will come naturally and organically through; and more.

Yes, we talked about #Florida and how #dragisnotdangerous but also how this moment has revealed the good (and sometimes the disappointing) in those around us. We learned that “you don’t have to give your trophies back” after achievement. They’re yours. You earned them. Don’t feel an apologetic need to put them back in the universe. And that sometimes after achievement, a fulfilling path can be helping others then find theirs. And, oh, sometimes “rage and greed” (and borrowed couture) are the only spark one needs to go to that next level!

Shout outs during the show to Megan McKeon, Jennifer Petrone Dezso, Lee Ashby Watts, Danna Tauber, Rich Bracken, Jessica Aries, Holly Amatangelo, Lisa McDonald Kamen, Susie Sexton, and more!

#drag #lgbtqcommunity #allies #lgbtqia #lgbtqplus #bekind #compassion #community #saylove

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Above The Law: Why Curiosity Is Key For Business Development … Observations from the general counsel panel at this year’s #LMA23

Thank you, Jeremy Barker and Above the Law, for this wonderful and thoughtful coverage of Legal Marketing Association – LMA International’s #LMA23, notably our dynamite GC panel, moderated by conference co-chair Jennifer Petrone Dezso with panelists Descartes Systems Group’s Peter V. Nguyen, Bates White Economic Consulting’s Jodi Trulove, and Fender’s Aarash Darroodi. Some great nuggets here for…

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Thank you, Jeremy Barker and Above the Law, for this wonderful and thoughtful coverage of Legal Marketing Association - LMA International's #LMA23, notably our dynamite GC panel, moderated by conference co-chair Jennifer Petrone Dezso with panelists Descartes Systems Group's Peter V. Nguyen, Bates White Economic Consulting's Jodi Trulove, and Fender's Aarash Darroodi. Some great nuggets here for #lawfirm leaders, #attorneys, #legalmarketers, #businessdevelopment pros.

EXCERPT: Nearly 1,200 attendees packed the Diplomat Beach Resort in Hollywood, Florida, late last month for the Legal Marketing Association’s annual gathering.

The agenda was filled with programs exploring niche areas — ESG guidance for firms, the science behind rainmaking, and DEI communications best practices, to name a few.

A keynote by the author Laura Gassner Otting and networking events like an ’80s dance party helped round out the three days of professional offerings (and good vibes).

“The energy and sense of community at this conference was unique, motivating and palpable,” LMA President Roy Sexton wrote on LinkedIn.

One perennial LMA favorite is the general counsel panel, and this year’s drew inspiration from daytime TV.

Presented on a festival-style stage, “How to Win Big at the Legal Marketing Gameshow” saw Jennifer Dezso of Thomson Reuters leading three GCs through a wide-ranging discussion of what law firms are doing right and what they’re getting wrong.

If there was one clear theme throughout the panel, it’s that private practice lawyers who show curiosity about their clients will score big points with general counsel.

Peter Nguyen, GC of the Descartes Systems Group, described curiosity as the key differentiator in evaluating the law firms he works with.

“I want to have that engagement,” he said. “I want you to really understand — want to understand — what it is about my business that you can help us with.”

This curiosity is often central to the value law firms provide.

That’s because general counsel aren’t looking to just get answers to legal questions. They want guidance based on an organization’s unique goals and circumstances.

“Sometimes lawyers are a little hesitant to actually weigh in and give an opinion on what you should do,” said Jodi Trulove, general counsel at Bates White LLC. “We want you to tell us what you think we should do, but you have to understand us first.”

For law firms looking to demonstrate this trait to potential clients, the RFP process provides one big opportunity.

Fender’s general counsel, Aarash Darroodi, described receiving template-based RFP responses from law firms — an approach he called “fundamentally a mistake.”

Instead, he would like to see a law firm respond to an RFP with an offer to come look at the company’s operations in-depth, gaining a better picture of his organization before a proposal is prepared.

More ... https://abovethelaw.com/2023/05/why-curiosity-is-key-for-business-development/?fbclid=IwAR0mSJdUXabZLnlSmFRhxKi8M4zFxHX9TiR2q4AD3O_MYLSPv5gJUXLvKgo

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#AMPLIFY … “to make larger or greater (as in amount, importance, or intensity) : increase." #LMA23 is mere days away. This event is a year-in-the-making, and I'm in awe of all the heart, ingenuity, and hard work that has gone into this conference. We will have over 1,000 members of our community in attendance, over 30 sessions, over 115 presenters, nearly 100 service provider sponsors, over 200 pre-conference attendees ... and a whole LOT of love. For so many of us, this annual gathering recharges our batteries and provides us inspiration to bring that energy back to our day jobs in new and innovative ways. And, yes, there is still time to join us! Register here: https://lma23.legalmarketing.org/

I want to express my gratitude to the army of folks who have brought us to this point. Our co-chairs Megan McKeon, Lee Watts, Jennifer Petrone Dezso. Our Annual Conference Advisory Committee Arthur Uratani, Amber Bollman, Gail Porter Lamarche, Joseph Edmonds, Jon Brewer, Tahisha Fugate, Ruth Morayniss, Mike Mellor. Our pre-conference program co-chairs Ashraf Lakhani, Brianna Leung, Justin Portaz, Jason Klika, Alé Simmons, Susan Slifer, Julie Eichelbaum, Christine Mitchell Harris, Bobbie Conklin, EJ Stern Bearman, Cheryl Bame, Michael Blachly. Our International Board members Brenda Plowman, Kevin Iredell, Amy Verhulst, Andrew Laver, Rachel Shields Williams, John Byrne, Jessica Haarsgaard, Diana Lauritson, Trish Desilets Lilley, Tahisha Fugate, Robin Devereux Gerard. Our eight Regional Boards, our LMA Committees, and our Shared Interest Groups. And our HQ team supporting this work so beautifully behind the scenes Danielle Gorash Holland, Holly Amatangelo, Kaitlin Heininger, Ellie Hurley, Sarah Logan, Lisa M. Kamen, CAE, Sydney Janecke, Ashley Stenger, and more.

Is it any surprise that my suitcases (BOTH of them) are already packed? CAN'T. WAIT.

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A podcast twofer AND a best dressed list? And it’s only Tuesday (so it must be Belgium)?

Thank you, Steve Fretzin, for having me as a guest on your show! Listen here… https://fretzin.com/roy-sexton-signal-boosting-reciprocation-and-acknowledging-your-social-media-community/ … Steve writes …

In this episode, Steve Fretzin and Roy Sexton discuss: Defining business development and marketing, the relationship is between the two, and how best to integrate them. Listening to the coaches…

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Enjoy this final “coffee talk” of #lma20 with yours truly, Rob Kates, Joe Przybyla, Amy Payton Verhulst! We talk about the amazing discoveries of this year’s conference, the wonders of Introhive, what makes a great Legal Marketing Association - LMA International leader, children’s art, online car shopping, and frosty treat rewards. View here: https://www.facebook.com/LegalMarketingAssociation/videos/347783449831325/?vh=e&extid=0&d=n Yes, one more song - that I barely make it through without crying. One of my mom Susie Sexton’s favorites from “On the Town” and a fitting tribute to this incredible week. Kudos to conference chairs Kristen Bateman and Jon Mattson and the conference committee and support team (including Kristy Perkins) as well as rock star president Jill Mason Huse for their truly remarkable work. Thanks to all of the guest hosts and guests this week who made this show such a special addition! Shout outs during the show to Carman Janenne Akins, Jim Jarrell, Megan McKeon, Vanessa Vines Petrea, Jessica Jaramillo, Tahisha Fugate, Andrew Laver, Jessica Aries, Brenda Plowman, Stefanie Marrone, Jennifer Petrone Dezso, Tanya Riggan, Nikki Girard Sherrill, Michelle Friends, Kelly MacKinnon, Christine Mitchell Harris, Patrick Fuller (#doubletuckskillz!), and more! Lord, this was a neat week! @katesmedia @lmaintl @apverhulst2012 @joe.przybylski (at Legal Marketing Association - LMA International) https://www.instagram.com/p/CGqbvR1jWch/?igshid=1i0aa39ep3z11

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Thank you, Jessica Jaramillo and Vanessa Vines Petrea of The Legal Slant for having me on as a guest! This was such a fun conversation, and I am so grateful to you and your kind hearts for all you do for our community! Listen now at bit.ly/39f92RC ... They write ... We had so much fun getting to know Roy Sexton! Legal marketer, thought leader, community leader, writer, actor and singer Roy Sexton talks to us about personal branding, standing out on social media, and thriving through authenticity. Roy also shares why he prioritizes having creative outlets outside of work. We completely agree! He credits his success to so many legal marketers we admire such as Nancy Leyes Myrland, Heather Morse-Geller, Renee Branson, Gail Porter Lamarche, Gina Furia Rubel, Lindsay Griffiths, Laura Toledo, and Brenda Plowman. Plus, shout outs to Susie Sexton and Beth Kennedy. Also, Roy and Jennifer Petrone Dezso need to be friends since they both love Sweeney Todd! #LMAMKT #thelegalslant #podcast #gritandgrace @thelegalslant @vpetrea76 (at Saline, Michigan) https://www.instagram.com/p/CGAjVcij8DK/?igshid=w9icsa6au6ek