#LMA23

[roysexton]

An officer AND a gentleman … for a few more days anyway. #LMA24

From Legal Marketing Association HQ: “Have you registered for #LMA24, yet? Hear from current LMA President Roy Sexton on why he’s excited to attend! Plus, register before December 31 for the chance to win a free hotel night and room upgrade!”

[metamarketing-es]

“Everything Except The Law” with an inside look at the latest developments in the legal marketing community and advice on how lawyers can prepare for the future of law from a marketing standpoint … #lma23 #lmamkt

https://reelroyreviews.com/2023/06/15/everything-except-the-law-with-an-inside-look-at-the-latest-developments-in-the-legal-marketing-community-and-advice-on-how-lawyers-can-prepare-for-the-future-of-law-from-a-marketing/?utm_source=dlvr.it&utm_medium=tumblr

[roysexton]

Thanks for the shout out, Answering Legal: “As Roy Sexton, 2023 President of the Legal Marketing Association - LMA International said, ‘Be attuned to [AI tools], avail yourself of them, and work them into the brand and culture in a way that makes sense for you. But be smart enough to know how they work so you can integrate them in a way that doesn’t seem daunting.’”

https://www.answeringlegal.com/blog/five-takeaways-from-this-years-summer-reboot-camp/

[roysexton]

“Everything Except The Law” with an inside look at the latest developments in the legal marketing community and advice on how lawyers can prepare for the future of law from a marketing standpoint … #lma23 #lmamkt

Thank you, Nick Werker and Answering Legal, for having me on your show. I enjoyed our free-wheeling conversation very much! All can view/listen here: https://www.answeringlegal.com/blog/eetl-podcast-exploring-the-future-of-legal-marketing-with-the-lma-international-president-roy-sexton/ For episode 48 of the “Everything Except The Law” podcast, host Nick Werker welcomes Roy Sexton,…

[roysexton]

“I think I have naturally gravitated toward communities where I knew I could feel comfortable, or found ways to carve that out for myself.” Passle’s CMO Series Represents … #pride, #allyship, and #LMA23

Oh, thank you, Yasmin Zand and Charlotte Knight and Passle, for this lovely opportunity to discuss #LMA23, my professional and personal journey as a member of the lgbtq ommunity, and what authentic allyship can (and should) be: https://blog.passle.net/post/102igso/cmo-series-represents-born-this-way-roy-sexton-of-clark-hill-on-inclusion-com Very grateful for you, for this series, and for what…

[roysexton]

Nexl covers #LMA23 … and highlights the critical importance of #community

Thank you, Nexl! “Over a month later, we’re still chatting about the incredible conference hosted by Legal Marketing Association – LMA International this year. “In Part II of our special edition of This Legal Life, host Ben Chiriboga (Chief Growth Officer at Nexl) sits down with Roy Sexton, Rachel Shields Williams, Betty Burns, Purnima Gupta, Erika Galarneau, and Danielle Lopez! “We dove into…

[roysexton]

Nexl covers #LMA23 … and highlights the critical importance of #community

Thank you, Nexl! “Over a month later, we’re still chatting about the incredible conference hosted by Legal Marketing Association – LMA International this year. “In Part II of our special edition of This Legal Life, host Ben Chiriboga (Chief Growth Officer at Nexl) sits down with Roy Sexton, Rachel Shields Williams, Betty Burns, Purnima Gupta, Erika Galarneau, and Danielle Lopez! “We dove into…

[roysexton]

AMPLIFY (at home or office)! The #LMA23 Conference Recordings are now available! Latest and greatest on AI, ChatGPT, DEI, client teams, culture change, martech, ESG, biz dev, and more …

Now that the dust has settled and we’re back at it at our firms and organizations, I’m reflecting on what was extraordinarily created at LMA’s recent 2023 Annual Conference in Hollywood, Florida…abundant COMMUNITY. Nearly 1,200 of us coming together in person to network, learn ― and sometimes commiserate! True to our conference theme of “Amplify” (our voices, careers, teams, work), the stellar…

[roysexton]

Thank you, Megan Senese , Kathleen Hilton , and Stage! I am honored to be included ✨ "stage supports lawyers behind the scenes and BD/marketing teams with our co-sourced model to help OTHERS to shine brighter. 💡 "today's stage spotlight is on THE Roy Sexton ( Clark Hill Law and Legal Marketing Association - LMA International ), who embodies stage's ethos of leading with #empathy. we are excited to share Roy's stage spotlight." #spotlight #stage #lmamkt #lma23 Original post: https://www.linkedin.com/feed/update/urn:li:activity:7047190620511039488/ @clarkhilllaw @lmaintl (at Saline, Michigan) https://www.instagram.com/p/Cqapt_0OP-P/?igshid=NGJjMDIxMWI=

[roysexton]

We've gotten a couple of inquiries through the general LMA inbox - only two through that channel - but nonetheless expressing concern about us having an event in Florida given the current political climate. Below is how I have responded in both instances. There are likely better, smarter words I could have used, but these thoughts come from a place of sincerity. I don't share this here to stir controversy unnecessarily or to spark debate; rather I am simply offering for collective awareness and for continued mindfulness. My response follows, and my door is always open ... “Hi - I appreciated your note about Florida. I actually addressed this a bit in our recent LMA Townhall. You may or may not know this about me, but I am gay and understand deeply your concerns. Of course, as you might imagine the wheels are set in motion on these events years in advance with long-term contracts and such. But even that isn't a proper answer. “What I said in the Townhall is that we have members in Florida and communities we serve who have been negatively impacted by state leaders' actions. Our presence has meaning to them. Also we are identifying programs for LGBTQ youth and people of color and will be doing outreach and fundraising activities to support. I also have a surprise that I don't want to spoil with which we will be opening the general session that will be a definitive statement as well. “I know these words are probably cold comfort to you, but it was important for me to let you know that I hear you and we are doing what we can. Thank you for writing. “Happy to discuss if more helpful - and thank you for your caring heart. Roy” #lma23 #lmamkt @lmaintl (at Legal Marketing Association - LMA International) https://www.instagram.com/p/CqUAIakLuPH/?igshid=NGJjMDIxMWI=

[roysexton]

Are you ready to amplify? There is so much energy going into #LMA23 in a few weeks, and I for one can’t wait to spend time with this community. We realize not everyone has the opportunity to attend, but hopefully all of you are feeling the excitement and will be able to partake in some fashion, either in person or online. Thanks to @robkates and @thejessicaaries for their joint sponsorship of live video streaming from portions of the conference. (Be on the lookout for that!) And it’s not too late to register — come join us for what promises to be an invigorating, inspiring few days! Why amplify, you might ask? When we were exploring themes, I mentioned a bit of theater training whereby actors are urged to “find their light” on stage. You know it when you see it/feel it. As an audience, you know it when the actors DON’T. Literally, the actors are hidden in the shadow unless they land just the right position to stand square in the spotlight. That idea morphed into “amplify” which seemed more apt. (And a bit less “new age-y” — FIND THE LIGHT!). Our aim for this conference is that it arms every attendee with the tools, career guidance, networking, skills and inspiration to leave for home fully in the zone and ready to amplify their impact, careers and professional standing. #lmamkt Read more: https://offers.legalmarketing.org/is-it-spring-yet-and-more-updates @lmaintl (at Saline, Michigan) https://www.instagram.com/p/CqGpoBVvxHY/?igshid=NGJjMDIxMWI=

[roysexton]

Am I the only one who hates it when someone says something “isn’t rocket science”? Particularly if they are speaking about their own work? I feel like that phrase while emphasizing the simplicity of a task is actually devaluing it. And if it wasn’t rocket science, everybody would be doing it. #lmamkt #lma23 (at Saline, Michigan) https://www.instagram.com/p/CpQRnAHu5bi/?igshid=NGJjMDIxMWI=

[roysexton]

Join us for our first Legal Marketing Association - LMA International Virtual Town Hall of 2023. We will share where LMA is going, current and upcoming initiatives, and provide an opportunity for you to add your voice to the discussions*. At the March Town Hall, we will share and review LMA membership goals for 2023, marketing to support, overall goals for the year and conference. *Have a question for LMA’s president (ME!)? Include your question in the provided area when registering. Questions received during registration and live via chat will be addressed during the Virtual Town Hall March LMA Town Hall Date: March 9, 2023 Time: 10:00 am CT Sponsored by: LMA International Presenter: Roy Sexton, 2023 LMA President Price: Complimentary for Members https://legalmarketing.org/Purchase/march-lma-town-hall-5 #LMAmkt #LMA23 @lmaintl https://www.instagram.com/p/CpN1r-cr2o7/?igshid=NGJjMDIxMWI=

[roysexton]

Looking forward to joining Heather Nevitt, Editor-in-Chief of Corporate Counsel and Global Leaders in Law, ALM; Mark A. Smolik, Chief Legal Officer, DHL Supply Chain; and Mike Gaw, Deputy General Counsel, Mana Common for this crucial conversation. In-house leaders are facing a number of issues in 2023 including navigating risk in an uncertain economic climate. Specifically GCs are being careful about expending resources while optimizing technology and headcount to drive better outcomes while keeping costs under control. This webcast, produced as part of Legal Marketing Association – LMA International’s partnership with ALM’s Law.com and its Corporate Counsel media brand, will explore top-of-mind issues for in-house leadership in 2023 and present advice for law firm marketers to better engage this critical audience for success. Identify the top three challenges facing GCs this year. Describe what has changed in the way that in-house departments are considering and evaluating legal services. List some dos and don’ts for legal marketers looking to successfully engage corporate counsel. Recognize tips for reaching and influencing in-house leadership through the legal media. Title: What Law Firm Marketers Need to Do Now To Succeed in 2023. Date: Wednesday, March 1, 2023 Time: 2:00 PM (GMT-05:00) Eastern Time – New York Duration: 60 minutes #law #legal #legalmarketing #lawfirmmarketing #lawfirms #lawfirmgrowth #lmamkt #lma23 #branding #marketing (at Legal Marketing Association - LMA International) https://www.instagram.com/p/CpEEH0tPHH9/?igshid=NGJjMDIxMWI=

[roysexton]

READ MORE: tinyurl.com/majk4rw3 ... "I’m grateful for our @LMAintl community. Whether we gather in person or online, your creativity, your caring hearts and your thoughtfulness feed the soul. I’m watching our regions and our Shared Interest Groups (SIGs) generate incredible content, educational offerings and events. I see you celebrate each other, your accomplishments and your thought leadership. I smile when you post an inspiring mix of the personal and the professional on social media. The warm glow of our collective experience heals." #lmamkt #lma23 #law #spring #community #legal #marketing #branding @lmaintl (at Legal Marketing Association - LMA International) https://www.instagram.com/p/Co-0WelPj0m/?igshid=NGJjMDIxMWI=

[roysexton]

“There are amazing people around you” #LMA23

The past weekend the Legal Marketing Association – LMA International international board and team gathered. It was by turns an invigorating, provocative, robust, and inspiring conversation. Grateful to be part of this engaging group and Association community. We had an incredible enrichment activity with Axelle Flemming (FKA Melissa Yee Loy) Being Axelle – thank you, Kevin Iredell, for bringing…